7 Best Sales Tracking Software for SMBs + Feature Comparison

Learn what features to expect & how each platform stacks up

If you’re selling B2B as a small or medium-sized business, the main reason you need sales software is to better track your sales leads.

Even a small sales team (3 people) I recently talked to reported earning $1 million per year more (💵!) after getting proper sales tracking software in place.

With all the different sales tracking platforms out there however, it can be hard to figure out exactly what you need to up your success rate and productivity. So first, I’ll tackle that for you and give you a list of useful features to look out for. 👀

After this, I’ll use this same feature list as well as review scores from G2 to compare 7 different top sales tracking software platforms in detail, including pricing.

Let’s dig in! 👇

Core features of sales tracking software

Here are 10 core features a sales tracking software platform can offer to help you better follow up your sales:

1. Track your sales in multiple drag-and-drop pipelines
2. Send automated email sequences until sales leads reply
3. Automatically enrich prospect data from both publicly available info and email signatures
4. Track the source (and lost reason) of your sales leads and analyze it
5. Get reminded to follow-up automatically when prospects go inactive
6. Track sales leads with integrated email & website tracking
7. Get a live overview of what your sales prospects are doing in an in-app notification center
8. Digitize new business contacts with a built-in business card scanner
9. Use email templates within your Gmail inbox to manage prospects more productively
10. Track your sales fully from your inbox with a handy email sidebar

There’s a lot of useful features in there that you won’t be able to get just from an Excel sheet 😄 I’ll detail below which of these features come with each sales tracking software.

Ranking sales tracking software: methodology

If you’re looking for good software to track your sales, the above set of features can significantly boost your success rate and up your productivity.

To compile this ranking, I went through a list of around 600 possible sales tracking software platforms to make a pre-selection. Then I tested every one of the 7 selected platforms first hand and researched which of them offer which features and detailed this for you below.

Next to this, it is important to keep the bigger picture in mind when comparing software, because you need to make sure your team will actually use the system as well. Getting sales tracking software that nobody uses is pretty useless 😏

Because of that, I’ve included the current scoring for each software on G2 so you get a better idea of how they stack up. It’s broken down as follows:

• Ease of Use
• Ease of Setup
• Meets Requirements
• Quality of Support
• Ease of Doing Business With
• Ease of Admin

I’ve then taken the average of the G2 review score, and combined it with the sales tracking feature score, to calculate… the final score! 🥇

The 7 Best Sales Tracking Software ranked

Don’t want to read the whole comparison? 🤓

The top 7 best sales tracking software tools in 2025 are:

1. Salesflare: 9.8/10 🏆
2. HubSpot CRM & Sales Hub: 8.3/10
3. Pipeliner CRM: 7.2/10
4. Freshworks CRM: 7.0/10
5. Pipedrive: 6.3/10
6. Salesforce: 6.1/10
7. Zoho CRM: 5.9/10

Want to dig into the details? Read on!

1. Salesflare [9.8/10] 🏆

If I ask our customers what they’re essentially using Salesflare for, the answer is usually: to better follow up our sales leads.

Our goal at Salesflare is to make following up leads super easy for you, without you having to input data to keep the system alive. And with a ton of built-in automation to make you more productive.

Salesflare (founded in 2014) is used by thousands of small and medium-sized businesses who sell to other businesses (incl. agencies, consultancies, development houses, tech companies, …). It’s top ranked across review platforms and is the #1 CRM software on Product Hunt, the leading community for product enthusiasts.

It’s very tightly integrated with Gmail (also within Google Workspace) and Outlook, so you don’t need to switch between your inbox and sales software while tracking sales leads. Plus it adds some handy features like integrated email and website tracking, email templates, and email sequences.

And, on top of that, it’s great for lead generation too, as it has a series of handy lead generation tools built in!

“Salesflare brings an effortless CRM experience: without much work or effort our sales people can keep records on customers and opportunities updated and provide management with an accurate forecast. Tracking our sales efforts have never been easier. Furthermore this is the first CRM software our sales people actually really want to use and use (where all other software failed achieving this).” writes Frank M., managing director of an IT consultancy company, about Salesflare.

Testing it out

When you test out Salesflare, you’ll immediately notice how the platform seems to work for you rather than the other way around. Once you connect your email, social accounts, and calendar, Salesflare automatically starts pulling in data—everything from emails and meetings to contact details and even social media interactions. This automation means you spend less time on manual data entry and more time focusing on your leads.

Salesflare’s interface is intuitive and smooth, especially when it comes to tracking engagement. You’ll appreciate how emails, calls, and meetings are logged without any extra effort, creating a clear timeline for each lead. The platform’s ability to automatically update customer profiles with new information feels like having an assistant that constantly keeps things in order for you.

What stands out most is how Salesflare integrates into your workflow, particularly within Gmail or Outlook. You can track emails, schedule follow-ups, and even see real-time engagement metrics, all from within your inbox. It’s this seamless integration that ensures nothing falls through the cracks, making it easy to stay on top of your sales game.

Scoring

Without further ado, here’s an analysis of how Salesflare stacks up:

Features Salesflare offers: 10/10

• Track your sales in multiple drag-and-drop pipelines
• Send automated email sequences until sales leads reply
• Automatically enrich prospect data from both publicly available info and email signatures
• Track the source (and lost reason) of your sales leads and analyze it
• Get reminded to follow-up automatically when prospects go inactive
• Track sales leads with integrated email & website tracking
• Get a live overview of what your sales prospects are doing in an in-app notification center
• Digitize new business contacts with a built-in business card scanner
• Use email templates within your Gmail inbox to manage prospects more productively
• Track your sales fully from your inbox with a handy email sidebar

Features Salesflare doesn’t offer: none

G2 review scoring:

• Ease of Use: 9.5
• Ease of Setup: 9.5
• Meets Requirements: 9.3
• Quality of Support: 9.7
• Ease of Doing Business With: 9.9
• Ease of Admin: 9.5

Final result:

• Sales tracking feature score: 10/10
• Average G2 review score: 9.6/10
• FINAL SCORE: 9.8/10

Pricing

Pricing to get all of the above (10 of 10 features) on the Salesflare Pro plan:

• $49/user/month (billed annually)
• $55/user/month (billed monthly)

Try Salesflare

Want to see it all in action? You can try Salesflare for free. 👈

It only takes a few minutes to sign up and get started with a Salesflare trial.

I guarantee you won’t find easier and more automated sales tracking software! 👌

2. HubSpot CRM + Sales Hub [8.3/10]

HubSpot is a marketing automation platform turned everything platform. It was founded in 2005 to make marketing automation easier.

Nowadays, HubSpot’s main selling point is offering an all-in-one solution, including marketing, sales, service and operations. If you don’t like using different apps and integrating them (using tools like Zapier and native integrations), then HubSpot might be what you’re looking for.

To get functionality that is comparable to what you’re getting with the other sales tracking software in this ranking, you need to get two HubSpot products: its CRM and its Sales Hub.

That makes the pricing to get all this handy functionality (8 features) quite steep, starting at $90-100/user/month plus an extra required fee of $1470 for onboarding.

“What I like best about HubSpot Sales Hub is its seamless integration with the HubSpot CRM. This integration allows sales teams to efficiently track customer interactions and manage contacts without needing to switch between different platforms, significantly streamlining the workflow.” writes Pierquinto M., founder of a software company, about HubSpot Sales Hub.

Testing it out

When I first dove into HubSpot’s CRM combined with its Sales Hub, I was struck by the breadth of its capabilities. It felt like stepping into an all-encompassing sales and marketing ecosystem. Setting up the platform took some time, but once everything was in place, it became clear how robust HubSpot is in managing a complete sales process.

The CRM was smooth to navigate, and I appreciated the ability to manage pipelines with drag-and-drop functionality. However, the real power came from integrating the Sales Hub, which allowed for automated email sequences and detailed tracking of prospect engagement. HubSpot’s lead enrichment features were also notable, as the system automatically pulled in data from various sources to give a fuller picture of each contact.

That said, while the features were powerful, I found that using them all effectively required a significant investment in learning the platform. The system is designed for scalability, but with that comes complexity—so be prepared for a steep learning curve, especially if you’re new to using such comprehensive tools.

Scoring

Features HubSpot CRM + Sales Hub offers: 8/10

• Track your sales in multiple drag-and-drop pipelines
• Send automated email sequences until sales leads reply
• Automatically enrich prospect data from both publicly available info and email signatures
• Track the source (and lost reason) of your sales leads and analyze it
• Track sales leads with integrated email & website tracking
• Digitize new business contacts with a built-in business card scanner
• Use email templates within your Gmail inbox to manage prospects more productively
• Track your sales fully from your inbox with a handy email sidebar

Features HubSpot CRM + Sales Hub doesn’t offer:

• Get reminded to follow-up automatically when prospects go inactive
• Get a live overview of what your sales prospects are doing in an in-app notification center

G2 review scoring:

• Ease of Use: 8.6
• Ease of Setup: 8.3
• Meets Requirements: 8.5
• Quality of Support: 8.5
• Ease of Doing Business With: 8.7
• Ease of Admin: 8.6

Final result:

• Sales tracking feature score: 8/10
• Average G2 review score: 8.5/10
• FINAL SCORE: 8.3/10

Pricing

Pricing to get all of the above (8 of 10 features) on the HubSpot Sales Hub Professional plan:

• $90/user/month (billed annually)
• $100/user/month (billed monthly)

+ an extra required fee of $1470 for onboarding

3. Pipeliner CRM [7.2/10]

Pipeliner CRM (formerly Pipelinersales) is a software company founded in 2009 with the goal of building better software for salespeople.

Although Salesflare hardly ever gets compared to Pipeliner by people who want to follow up their leads in a better way, I decided to include them in this comparison because of their clear dedication to sales pipelinetracking and sales management software.

The software is relatively feature rich compared to the other platforms in this comparison, although also a little dated and not too easy to use.

Pipeliner’s pricing rises quite steeply as you need more functionality, which probably makes it a better fit for mid-sized companies with deep pockets.

“We changed from an well-known CRM to Pipeliner, which was more aligned with our needs. As we do not sell our solutions directly we had to find a CRM that can manage our sales process to find new sales partners. Pipeliner was the only CRM suiting our needs and budget. The best features are the visual sales pipeline and the easy customisation, and also the multiple sales pipelines. The activity tracker allow us to convince the sales ops to make easy reports.” writes Alessandro R., founder of a financial services company, about Pipeliner CRM.

Testing it out

Testing out Pipeliner CRM was an interesting experience, mainly because of its unique approach to sales pipeline management. The visual representation of pipelines was one of the more distinctive features, making it easy to see where each deal stood at a glance. Drag-and-drop functionality was seamless, allowing for quick adjustments and updates within the pipeline.

However, as I spent more time with the platform, it became apparent that while Pipeliner CRM is rich in features, it also felt somewhat dated in its design and user experience. Navigating through the different sections required more clicks than I would have liked, and some features weren’t as intuitive as I expected.

The system’s strength lies in its comprehensive data analysis capabilities, but using these tools effectively requires a deeper understanding of the platform. Pipeliner CRM seems better suited for mid-sized to larger companies that need extensive reporting and don’t mind investing time into mastering the system.

Scoring

Features Pipeliner CRM offers: 5/10

• Track your sales in multiple drag-and-drop pipelines
• Track the source (and lost reason) of your sales leads and analyze it
• Get a live overview of what your sales prospects are doing in an in-app notification center
• Digitize new business contacts with a built-in business card scanner
• Track your sales fully from your inbox with a handy email sidebar

Features Pipeliner CRM doesn’t offer:

• Send automated email sequences until sales leads reply
• Automatically enrich prospect data from both publicly available info and email signatures
• Get reminded to follow-up automatically when prospects go inactive
• Track sales leads with integrated email & website tracking
• Use email templates within your Gmail inbox to manage prospects more productively

G2 review scoring:

• Ease of Use: 9.4
• Ease of Setup: 9.2
• Meets Requirements: 9.3
• Quality of Support: 9.3
• Ease of Doing Business With: 9.4
• Ease of Admin: 9.3

Final result:

• Sales tracking feature score: 5/10
• Average G2 review score: 9.3/10
• FINAL SCORE: 7.2/10

Pricing

Pricing to get all of the above (5 of 10 features) on the Pipeliner Business plan:

• $70/user/month (only billed annually)

4. Freshworks CRM [7.0/10]

Freshworks CRM (formerly known as Freshsales) is a sales CRM from Freshworks, the company behind / initially called Freshdesk. Freshworks was founded in 2010 to provide a better, cheaper solution for customer service teams.

Freshworks’ main selling point is its feature depth. It has also managed to offer this range of functionality through an easier to use interface than its competitor/predecessor from the same city, Zoho.

What makes Freshworks strong is also its weakness: the interface is full of so many little buttons that common side-effects of using the platform include a mild headache, fatigue and dizziness. 😅

Testing it out

When I started using Freshworks CRM, the first thing that stood out was its clean, user-friendly interface. Setting up my account and getting started with tracking leads was straightforward, with minimal friction. The platform offers a good balance of features, from email sequences to pipeline management, making it versatile for various sales processes.

However, as I explored deeper, I noticed that the interface, while user-friendly, could quickly become overwhelming due to the sheer number of options and buttons. There’s a lot packed into Freshworks CRM, which is great for those who need extensive functionality, but it can also lead to a sense of overload if you’re not careful.

One of the platform’s strengths is its ability to track emails and calls directly from the CRM, which helps in maintaining a clear history of interactions with each prospect. But overall, while Freshworks CRM offers a lot, using it effectively requires you to navigate through its feature-rich environment carefully to avoid feeling bogged down by too many options.

Scoring

Features Freshworks CRM offers: 5/10

• Track your sales in multiple drag-and-drop pipelines
• Send automated email sequences until sales leads reply
• Track the source (and lost reason) of your sales leads and analyze it
• Get a live overview of what your sales prospects are doing in an in-app notification center
• Track your sales fully from your inbox with a handy email sidebar

Features Freshworks CRM doesn’t offer:

• Automatically enrich prospect data from both publicly available info and email signatures
• Get reminded to follow-up automatically when prospects go inactive
• Track sales leads with integrated email & website tracking
• Digitize new business contacts with a built-in business card scanner
• Use email templates within your Gmail inbox to manage prospects more productively

G2 review scoring:

• Ease of Use: 9.1
• Ease of Setup: 8.9
• Meets Requirements: 8.9
• Quality of Support: 9.0
• Ease of Doing Business With: 9.1
• Ease of Admin: 9.4

Final result:

• Sales tracking feature score: 5/10
• Average G2 review score: 9.0/10
• FINAL SCORE: 7.0/10

Pricing

Pricing to get all of the above (5 of 10 features) on Freshsales Enterprise plan*:

• $59/user/month (billed annually)
• $71/user/month (billed monthly)

* Sequences with stricter limits also available on Pro plan

5. Pipedrive [6.3/10]

Pipedrive is an easy-to-use and easy-to-setup sales tracking software for small businesses and startups, and is therefore compared to Salesflare very often.

The company was founded in 2011 to launch a counterreaction to enterprise systems like Salesforce, which are built more for enterprise needs than they are for sales teams. Pipedrive set out to change that.

While the company is focused on helping you track your sales in a better way, it keeps missing some of the more modern functionality offered by other platforms in this area.

Testing it out

Using Pipedrive was a refreshingly straightforward experience, especially in comparison to some of the more feature-heavy CRMs. The setup was quick, and the interface was intuitive, making it easy to start tracking deals right away. The focus on simplicity is clear, with the drag-and-drop pipeline and the minimalist design helping to keep things uncluttered.

However, as I continued to use the platform, I started to notice the limitations. While Pipedrive excels in managing basic sales processes, it lacks some of the more advanced features you might find in other CRMs. For instance, the absence of automated email sequences and advanced lead tracking tools means you might need to supplement Pipedrive with additional software to cover all your needs.

Despite these limitations, Pipedrive shines in its ease of use and is particularly well-suited for small teams or startups that prioritize simplicity and efficiency over extensive feature sets. It’s a solid choice if you’re looking for a tool that helps you focus on closing deals without getting bogged down in unnecessary complexity, even though it feels a little outdated.

Scoring

Features Pipedrive offers: 4/10

• Track your sales in multiple drag-and-drop pipelines
• Track the source (and lost reason) of your sales leads and analyze it
• Get a live overview of what your sales prospects are doing in an in-app notification center
• Track your sales fully from your inbox with a handy email sidebar

Features Pipedrive doesn’t offer:

• Send automated email sequences until sales leads reply
• Automatically enrich prospect data from both publicly available info and email signatures
• Get reminded to follow-up automatically when prospects go inactive
• Track sales leads with integrated email & website tracking
• Digitize new business contacts with a built-in business card scanner
• Use email templates within your Gmail inbox to manage prospects more productively

G2 review scoring:

• Ease of Use: 8.9
• Ease of Setup: 8.7
• Meets Requirements: 8.4
• Quality of Support: 8.4
• Ease of Doing Business With: 8.7
• Ease of Admin: 8.6

Final result:

• Sales tracking feature score: 4/10
• Average G2 review score: 8.6/10
• FINAL SCORE: 6.3/10

Pricing

Pricing to get all of the above (4 of 10 features) on the Pipedrive Professional plan:

• $49/user/month (billed annually)
• $69/user/month (billed monthly)

6. Salesforce Sales Cloud [6.1/10]

Salesforce is by far the biggest CRM company in the world, controlling about 25% of the market in 2025. It was founded in 1999 in California by an ex-Oracle executive.

Salesforce offers a huge platform to enterprises that basically consists of a set of building blocks with which you can build anything, gives the possibility to customize everything, and the promise to connect to whatever other software you’re using.

A Salesforce implementation typically requires a consulting company to map the business needs and workflow, build all this in Salesforce, connect with other software, train the employees and follow up with additional changes afterwards.

While the software is not a great match for small and medium-sized businesses nor really built for pragmatic sales tracking, no comparison is complete without mentioning the market leader.

Testing it out

Testing Salesforce Sales Cloud was akin to entering a vast ecosystem of possibilities. The platform is undeniably powerful, offering extensive customization options that can be tailored to fit virtually any business need. However, with great power comes great complexity. Setting up Salesforce was a time-intensive process, requiring a significant learning curve and often the assistance of a consultant to get everything running smoothly.

Once the system was in place, though, the capabilities were impressive. The level of detail you can track and analyze is unmatched, making it ideal for large enterprises with complex sales processes. The ability to integrate with other tools and customize every aspect of the CRM ensures that Salesforce can be molded to suit very specific business needs.

That said, for smaller teams or those without dedicated IT resources, Salesforce might feel overwhelming. The platform’s extensive capabilities are a double-edged sword—it offers everything you could need, but figuring out how to use it all effectively can be daunting. It’s a robust tool, but not one for the faint of heart or those looking for a simple, out-of-the-box solution.

Scoring

Features Salesforce Sales Cloud offers: 4/10

• Track your sales in multiple drag-and-drop pipelines
• Track the source (and lost reason) of your sales leads and analyze it
• Use email templates within your Gmail inbox to manage prospects more productively
• Track your sales fully from your inbox with a handy email sidebar

Features Salesforce Sales Cloud doesn’t offer:

• Send automated email sequences until sales leads reply
• Automatically enrich prospect data from both publicly available info and email signatures
• Get reminded to follow-up automatically when prospects go inactive
• Track sales leads with integrated email & website tracking
• Get a live overview of what your sales prospects are doing in an in-app notification center
• Digitize new business contacts with a built-in business card scanner

G2 review scoring:

• Ease of Use: 8.1
• Ease of Setup: 7.5
• Meets Requirements: 8.8
• Quality of Support: 8.2
• Ease of Doing Business With: 8.3
• Ease of Admin: 8.0

Final result:

• Sales tracking feature score: 4/10
• Average G2 review score: 9.6/10
• FINAL SCORE: 6.1/10

Pricing

Pricing to get all of the above (4 of 10 features) on the Salesforce Sales Cloud Professional plan:

• $100/user/month (only billed annually)

7. Zoho CRM [5.9/10]

Zoho is a true household name in the CRM industry, so I couldn’t omit them from this ranking.

Zoho launched its small business CRM product in 2005 and has historically been positioning itself as a cheaper alternative to Salesforce. That is immediately its main selling point.

If you’re looking for a CRM solution, Zoho has many tiers (and products even: Zoho CRM, Zoho CRM Plus, Zoho One, …). Most of the four features below come on Zoho CRM’s Professional plan, which offers the lowest pricing of the platforms in this comparison.

Testing it out

When I tested Zoho CRM, what struck me first was the extensive range of features available right out of the box. Zoho CRM offers everything from lead management to advanced analytics, but this abundance also comes with a steep learning curve.

As I navigated through the system, I found the interface to be somewhat cluttered and not as intuitive as I had hoped. It took me a bit of time to figure out where everything was, especially when trying to customize the CRM to fit specific sales processes. However, once I got the hang of it, the customization options were powerful, allowing for tailored workflows that could align well with diverse business needs.

Another aspect that stood out during my trial was Zoho’s integration capabilities. Zoho CRM integrates seamlessly with a wide array of other Zoho applications and third-party tools, which could be a significant advantage for businesses already using Zoho’s ecosystem. The email integration and automation tools were robust, but setting them up required more time and attention compared to other CRMs I’ve used.

While Zoho CRM does offer a lot, it became clear that this platform might be better suited for businesses that have the resources and time to fully implement and leverage its features. For smaller teams or those new to CRM systems, the initial setup could be overwhelming without dedicated support.

Scoring

Features Zoho CRM offers: 4/10

• Track your sales in multiple drag-and-drop pipelines
• Track the source (and lost reason) of your sales leads and analyze it
• Digitize new business contacts with a built-in business card scanner
• Track your sales fully from your inbox with a handy email sidebar

Features Zoho CRM doesn’t offer:

• Send automated email sequences until sales leads reply
• Automatically enrich prospect data from both publicly available info and email signatures
• Get reminded to follow-up automatically when prospects go inactive
• Track sales leads with integrated email & website tracking
• Get a live overview of what your sales prospects are doing in an in-app notification center
• Use email templates within your Gmail inbox to manage prospects more productively

G2 review scoring:

• Ease of Use: 8.1
• Ease of Setup: 7.6
• Meets Requirements: 8.2
• Quality of Support: 7.4
• Ease of Doing Business With: 7.9
• Ease of Admin: 7.8

Final result:

• Sales tracking feature score: 4/10
• Average G2 review score: 7.8/10
• FINAL SCORE: 5.9/10

Pricing

Pricing to get all of the above (4 of 10 features) on Zoho CRM Professional plan:

• $23/user/month (billed annually)
• $35/user/month (billed monthly)

+20% if you want to get “Premium support” (i.e. comparable support to what you get in other places)

That’s all I have for the 7 best sales tracking software platforms!

Want to dig deeper into the differences? Just ask our team using the chat on salesflare.com. We’re here to help 😄

👉 You can follow @salesflare on Twitter, Facebook and LinkedIn.

• Author
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Jeroen Corthout

Co-Founder & CEO at Salesflare

I'm Co-Founder & CEO at Salesflare, the intelligent sales CRM for small and medium-sized businesses selling B2B. I love automating sales, building beautiful products, and writing about all of these topics.

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