7 Best CRMs for Google Workspace + Integration Features

Learn what features to expect & how each Google CRM stacks up

If you’re using Google Workspace (formerly known as G Suite), then you’re in luck. It allows for the best and most stable integrations with your CRM (if you don’t believe me, ask our tech team 😏).

With all the different CRM possibilities out there however, it can be hard to figure out what to expect from such an integrated Google-CRM setup, so first, I’ll tackle that for you and give you a list of useful features to look out for. 👀

After this, I’ll use this same feature list as well as review scores from G2 and the Google Workplace Marketplace to compare 7 different top CRMs that directly integrate with Gmail and the other Google products.

Here we go! 👇

Core features of Google CRMs

Here’s 10 core features you can expect from a CRM that is well integrated with Google Workspace:

Update and use your CRM from within your Gmail inbox
Live sync your Gmail emails & Google calendar meetings to the CRM
Auto-create contacts for people you’re emailing or meeting with
Automatically enrich your contact database by syncing your contacts’ email signatures
Send automated, personalized email sequences from your Gmail inbox
Use (shared or private) email templates when sending emails from Gmail
See who your colleagues know and how well, with “relationship strength scores” based on their email traffic
Track whether people open your emails and click on the links in your emails sent from Gmail
See whether these people who clicked email links also visit your website, which pages and for how long
Be reminded of emails you haven’t replied to or customer conversations that have gone quiet

That’s a lot of useful stuff to follow up your leads better and boost your productivity 😄 I’ll detail below which of these features come with each CRM.

Ranking Google CRMs: our methodology

If you’re looking for a CRM that integrates well with your Google Workspace environment, the above set of features can significantly boost your productivity. To compile this ranking, I went through a list of around 800 possible CRMs to make a pre-selection. Then I tested every one of the 7 selected CRMs for Google Workspace first hand and researched which of them offer which features and detailed this for you below.

It is however important to keep the bigger picture in mind when comparing CRMs, because you need to make sure your team will actually use that CRM as well. Getting a CRM that nobody uses is pretty useless as well 😏

Because of that, I’ve included the current scoring for each CRM on G2 so you get a better idea of how each CRM stacks up. It’s broken down as follows:

Ease of Use
Ease of Setup
Meets Requirements
Quality of Support
Ease of Doing Business With
Ease of Admin

And to top it off, I also incorporated the review score each CRM gets on the Google Workspace Marketplace. ⭐⭐⭐⭐⭐

I then took the average of the feature score, the average G2 review score, and the Google Workspace Marketplace score, to calculate… the final score! 🥇

The 7 Best CRMs for Google Workspace ranked

Don’t want to read the whole comparison? 🤓

The top 7 best CRMs for Google Workspace in 2024 are:

Salesflare: 9.9/10 🏆
Copper: 8.4/10
HubSpot CRM & Sales Hub: 7.8/10
Streak: 7.6/10
Freshworks CRM: 7.1/10
Zoho CRM: 5.6/10
Pipedrive: 5.1/10

Want to dig into the details? Read on!

1. Salesflare [9.9/10] 🏆

Update your CRM, track emails, use email templates, and much more. ✨

It’s no surprise that Salesflare stacks up so well against other Google CRMs: it’s built from the ground up to make following up leads more productive, starting from your Gmail inbox.

Salesflare (founded in 2014) is used by thousands of small and medium-sized businesses who sell to other businesses (incl. agencies, consultancies, development houses, tech companies, …). It’s top ranked across review platforms and is the #1 CRM on Product Hunt, the leading community for product enthusiasts.

Salesflare’s Gmail plugin doesn’t only offer a really tight integration (more on that below). What’s absolutely unique about it is that it brings 100% of the CRM functionality into Gmail, so you never need to switch tabs while selling (although if you want to use Salesflare in a separate tab and do all the same things from there, that is fully possible too 👊).

“Salesflare works very well with Gmail. You add the extension and then have a right hand side panel where you can manage your contacts, tasks and leads. You can easily see the stages of communication with a single contact, rather than having to search Gmail for any communication. And of course, you have the email open feature, so you can see when important emails where received. Beyond the Gmail plugin there is also the browser version which gives you great visibility of your opportunities.” writes Adam N., founder of a marketing agency, about Salesflare.

If you’re a little technical: Salesflare is built on Google Cloud’s server infrastructure with Google-led technologies like Angular. It also follows Google’s “Material Design” design language, so if you notice that it looks a little similar to the Google products you’re using already, that’s why. 😄

Testing it out

When you start using Salesflare, two standout features immediately catch your attention: the automated data entry and the email and meeting tracking functionalities.

Upon connecting your email and social accounts, Salesflare’s automated data entry begins to populate customer profiles seamlessly. The CRM gathers details such as contact information, company data, and social media profiles, creating comprehensive records without any manual effort.

The email and meeting tracking features provide a clear view of lead engagement. Every email you send and receive is automatically logged, with details on when it was opened and which links were clicked. This allows you to prioritize follow-ups effectively. Meetings are also tracked and added to the timeline, complete with notes and action items, ensuring you never miss a detail.

Scoring

Without further ado, here’s an analysis of how Salesflare stacks up:

Features Salesflare offers: 10/10

Update and use your CRM from within your Gmail inbox
Live sync your Gmail emails & Google calendar meetings to the CRM
Auto-create contacts for people you’re emailing or meeting with
Automatically enrich your contact database by syncing your contacts’ email signatures
Send automated, personalized email sequences from your Gmail inbox
Use (shared or private) email templates when sending emails from Gmail
See who your colleagues know and how well, with “relationship strength scores” based on their email traffic
Track whether people open your emails and click on the links in your emails sent from Gmail
See whether these people who clicked email links also visit your website, which pages and for how long
Be reminded of emails you haven’t replied to or customer conversations that have gone quiet

Features Salesflare doesn’t offer: none

G2 review scoring:

Ease of Use: 9.5
Ease of Setup: 9.5
Meets Requirements: 9.3
Quality of Support: 9.7
Ease of Doing Business With: 9.9
Ease of Admin: 9.5

Final result

Google CRM feature score: 10/10
Average G2 review score: 9.6/10
Google Workspace Marketplace review score: 5/5 → 10/10
FINAL SCORE: 9.9/10

Pricing

Pricing to get all of the above (10 of 10 features) on the Salesflare Pro plan:

$49/user/month (billed annually)
$55/user/month (billed monthly)

Try Salesflare

Want to see it all in action? You can try Salesflare for free. 👈

It only takes a few minutes to start a Salesflare trial and install the Gmail plugin (it’s easiest in that order).

I guarantee you won’t find an easier CRM that connects so well with Google Workspace! 👌

Some of the awards Salesflare has received for its ease of use, ease of setup, support, and return on investment.

2. Copper [8.4/10]

Copper is a CRM software company founded in 2011 that fully focuses on serving Google Workspace clients, which is why it deserves its second place in this Google CRM ranking.

Its target industries are relatively similar to Salesflare’s, additionally serving real estate clients, as the software is not focused on B2B sales. This allows the company to reach a larger target audience, but inevitably also makes using it a little less straightforward for its B2B users.

When objectively comparing scores, the main differences are a more difficult set-up, lower quality support, and the absence of two Gmail productivity features. Also, the pricing to get all below functionality (8 features) is more than double.