7 Best Cloud-Based CRM Software in 2025
and how to pick the one that’s best for you
Are you looking for the best cloud-based CRM software platform?
There are 700+ out there today (!), so it can be hard to pick the right one.
That’s why I’ll clearly explain when to go with which cloud CRM. 👈
I’ll also compare the top choices by combining their review scores on several independent platforms. 🥇
Here we go 👇
Choosing and ranking cloud-based CRMs: methodology
There are a three questions to consider when choosing a great cloud-based CRM:
- Does it work for your use case and business?
- Does it fit with the rest of your sales toolset?
- Is it a good cloud CRM?
To answer question 1, start from your exact use case and your type of business:
- Are you a small or medium-sized business (SMB) actively selling B2B? Salesflare will probably be best for you.
- Are you in real estate instead? Check out our review of Propertybase in this article.
- Are you in another type of B2C business and need something for sales? Have a look at Pipedrive or Freshworks CRM. (Or you can also check out these full lists of the best sales CRMs and best lead tracking software.)
- Are you an SMB but more focused on marketing automation? Have a look at HubSpot or ActiveCampaign.
- You want something that can do literally everything and is not built for anything in particular? Sounds like Zoho CRM Plus.
- Are you working for a company with 200+ employees? You’ll probably need an enterprise CRM like Salesforce.
To answer question 2, consider whether the CRMs you are looking at are a great fit for your sales toolset. I have written dedicated breakdowns for the following:
And finally, for question 3, you can look for CRMs that are well rated by their users across platforms. For this, check out the cloud-based CRMs in this list and their global review ratings.
These global review ratings are obtained by combining three ratings into one:
- Product rating, from the #1 B2B software review site (G2)
- Mobile app rating, from the #1 mobile app store (Google Play)
- Email plugin rating, from the #1 email plugin marketplace (Google Workspace Marketplace)
That way you know you get a cloud-based CRM that performs on all fronts. ⭐⭐⭐⭐⭐
The 7 best cloud-based CRM software ranked
To compile this ranking, I went through a list of around 700 possible CRMs to make a pre-selection. Then I tested every one of the 7 selected cloud-based CRMs first hand and researched them in detail for you below.
Don’t want to read the whole comparison? 🤓
The top 7 best cloud-based CRM software in 2025 are:
- Salesflare: 9.7/10 🏆
- Salesforce: 8.7/10
- HubSpot CRM & Sales Hub: 8.6/10
- ActiveCampaign: 8.5/10
- Freshworks CRM: 8.3/10
- Zoho CRM Plus: 7.7/10
- Pipedrive: 6.6/10
Want to dig into the details? Read on! 👇
1. Salesflare [9.7/10] 🏆

Salesflare is a dedicated sales CRM that was built from the ground up to help your sales team build better relationships and sell more, while requiring very little of that dreaded data input.
It’s made to pull all the data together from where it already is (your Office 365 or Google email, calendar, phone, social media, company databases, email signatures, email & web tracking, …) and uses that to help you follow up your leads in a better way.
The flip side is that some companies are not used to sharing this much information within the team, although this has been changing dramatically in recent years, and Salesflare has introduced a new permissions system for companies who want to limit some of that newly created transparency.
“I have examined several CRMs. Signed up for Hubspot. Seemed good, but many limitations, and much less automation. Actually purchased a subscription for Salesforce. Seemed so cool, but a difficult integration with my Outlook for Mac Office 365, and a very large learning curve. Labor intensive data entry, compared to Salesflare. Salesflare seems much more intuitive and taking advantage of AI at tremendously affordable costs.” writes Rocco D., business developer at a building product company, about Salesflare.
Testing it out
When you test Salesflare, three features stand out immediately: automated data entry, email & meeting tracking, and the LinkedIn integration.
As soon as you connect your email and calendar, Salesflare begins automatically pulling in contact information, company details, and even social media profiles. This eliminates the need for manual data entry, making it effortless to build comprehensive customer profiles.
The email and meeting tracking feature is equally impressive. Every email you send and receive is logged automatically, showing you when it was opened and which links were clicked. Meetings are tracked with notes and action items added to your timeline, ensuring you have all the context you need for each interaction.
Finally, the LinkedIn integration is the best you can find and an essential tool for anyone who’s selling to businesses.
Scoring
Salesflare’s G2 review scoring:
- Ease of Use: 9.5
- Ease of Setup: 9.5
- Meets Requirements: 9.3
- Quality of Support: 9.7
- Ease of Doing Business With: 9.9
- Ease of Admin: 9.5
Salesflare’s review ratings:
- Product (G2): 9.6/10
- Mobile app (Google Play): 4.8/5 → 9.6/10
- Email plugin (Google Workspace): 5/5 → 10/10
- FINAL REVIEW SCORE: 9.7/10
Pricing
Price of the Pro plan:
- $49/user/month (billed annually)
- $55/user/month (billed monthly)
Try Salesflare
If you don’t sell B2B (aka to other businesses) and don’t do active sales, one of the below cloud-based CRMs might then be a better fit for you. But, if you do actively sell B2B, give Salesflare a try.
It only takes a few minutes to start a Salesflare trial and follow up your leads in a better way.👈
I guarantee you won’t find any better cloud CRM! 👌


2. Salesforce [8.7/10]

Salesforce is the biggest CRM company in the world, controlling about 20% of the market. Its stock ticker is even “CRM” and it was the the pioneer in bringing CRM to the cloud, so I definitely can’t compile a list of cloud CRMs without mentioning it.
While, in the first few years of its existence, Salesforce was focused on small businesses, it has since shifted its focus on enterprises. This also immediately explains why it’s forte is extreme customizability (provided you pay a team of consultants to do that) and why it has positioned itself to be the one cloud software vendor that offers a solution to all your business needs.
Salesforce does still offer a solution to small businesses today, called Salesforce Essentials, a limited version of the full cloud platform. Compared to other CRMs in this list however, it lacks in user friendliness and is not really customized for sales teams.
This frustration with Salesforce is actually one of the reasons why we started building Salesflare, and – perhaps not surprisingly – why many of our customers find Salesflare while looking for a better alternative.
If extreme customizability is however your thing, or you’re working at a corporate, Salesforce might still be the best choice for you. But before signing any contract, read this guide to the small print first.
“[I like the] simple and effective way of using Sales Cloud to manage our new business opportunities all in one place. Being able to link this to our Service Cloud and Marketing Cloud apps as well provides a full, 360 view of our customers, regardless of how and when they want to contact us.” writes Michael B., implementation manager at a national postal company, about Salesforce Sales Cloud.
Testing it out
When I tested Salesforce, two aspects were immediately apparent: its vast customizability and the time required to set it up.
The platform offers a myriad of options to tailor the CRM to specific business needs, but this also means a steep learning curve. Configuring Salesforce to match my processes took significant time and effort, but once set up, the system was incredibly powerful.
The dashboard provided a wealth of data, but navigating through it could be overwhelming at first. Salesforce is undeniably robust, but it’s clear that to fully leverage its capabilities, a dedicated admin or support team might be necessary.
Scoring
Salesforce’s G2 review scoring:
- Ease of Use: 8.1
- Ease of Setup: 7.5
- Meets Requirements: 8.8
- Quality of Support: 8.2
- Ease of Doing Business With: 8.3
- Ease of Admin: 8.0
Salesforce’s review ratings:
- Product (G2): 8.2/10
- Mobile app (Google Play): 4.2/5 → 8.4/10
- Email plugin (Google Workspace): 4.7/5 → 9.4/10
- FINAL REVIEW SCORE: 8.7/10
Pricing
Price of the Pro plan (Salesforce Sales Cloud Pro Suite):
- $100/user/month (only billed annually)
3. HubSpot CRM & Sales Hub [8.6/10]

HubSpot is a marketing automation platform turned everything platform. It was founded in 2005 to make marketing automation easier.
Nowadays, HubSpot’s main selling point is offering an all-in-one solution, including marketing, sales, service and operations. If you don’t like using different apps and integrating them (using tools like Zapier and native integrations), then HubSpot might be the cloud CRM you’re looking for.
“The best thing is [the] option to view all the domains under one roof. Be it quotations, deals, payment links, support tickets, subscriptions, invoices etc.
Setting up tasks and meetings directly from HubSpot makes it very efficient to use.” writes Shalini V., business developer at an IT services company, about HubSpot Sales Hub.
The flip side of the coin is that HubSpot’s software is extremely expensive. Yes, it’s cloud-based CRM is free, but it’s only comparable to the others in this list if you buy it together with the Sales Hub. And if you want to actually reap the benefits of the all-in-one platform, you need to pay up for the other Hubs too.
On top of that, you’ll find that the different tools in the platform do not compare to their more polished, feature-rich and usually cheaper competitors.
Actually, if you have some ideas of what functionality you need (a CRM, lead forms, landing pages, automated emails or maybe newsletters, …), hit us up on the chat and we’ll help you come up with the perfect sales-marketing stack. I guarantee that it’ll be better and cheaper… and easy to integrate.
Testing it out
When I tested HubSpot CRM & Sales Hub, two things stood out: the user-friendly interface and the pricing structure.
Setting up basic workflows was a breeze, thanks to its clean and intuitive design. HubSpot makes it easy to align sales and marketing efforts, particularly with its integrated marketing tools. However, I quickly realized that the costs ramp up significantly if you want to unlock more advanced features.
While the free version provides a good starting point, the true power of HubSpot lies in its premium plans, which may not be the most budget-friendly option for smaller teams.
Scoring
HubSpot’s G2 review scoring:
- Ease of Use: 8.6
- Ease of Setup: 8.3
- Meets Requirements: 8.5
- Quality of Support: 8.5
- Ease of Doing Business With: 8.7
- Ease of Admin: 8.6
HubSpot’s review ratings:
- Product (G2): 8.5/10
- Mobile app (Google Play): 4.6/5 → 9.2/10
- Email plugin (Google Workspace): 4.0/5 → 8.0/10
- FINAL REVIEW SCORE: 8.6/10
Pricing
Price of the Pro plan (HubSpot Sales Hub Professional):
- $90/user/month (billed annually)
- $100/user/month (billed monthly)
+ an extra required fee of $1470 for onboarding
4. ActiveCampaign [8.5/10]

ActiveCampaign is an email marketing/automation platform, founded in 2003. It now brands itself as a customer experience automation (CXA) platform, to cover its expanding range of functionality.
ActiveCampaign added a cloud-based CRM to its offering in 2014, as a sales focused add-on to the rest of the platform. This integration between email automation and CRM is probably its main forte.
Setting up ActiveCampaign is not a light task and its software may become overwhelming, while the CRM aspect itself on the other hand will not be as feature rich compared to the other cloud CRMs in this list.
When people compare ActiveCampaign to Salesflare, which also offers automated emails and email sequences, my advice is usually simple: if you’re an ecommerce company or B2C company, or you need very complex or very high volume email automation, ActiveCampaign is probably what you’re looking for. If you’re a B2B company with an active sales team and the need to automate more personal emails, then go with Salesflare.
Testing it out
When I tested ActiveCampaign, the strong integration between email marketing and CRM functionalities immediately caught my attention.
Setting up email automation and sequences was straightforward, and I appreciated the platform’s detailed customer segmentation capabilities. However, the CRM side felt more like an add-on rather than a core feature. The interface was clean, but moving between marketing automation and CRM functions sometimes felt a bit disconnected.
For businesses that prioritize email marketing, ActiveCampaign excels, but if CRM features are your main focus, you might find it somewhat lacking.
Scoring
ActiveCampaign’s G2 review scoring:
- Ease of Use: 8.7
- Ease of Setup: 8.5
- Meets Requirements: 9.1
- Quality of Support: 9.1
- Ease of Doing Business With: 9.2
- Ease of Admin: 8.7
ActiveCampaign’s review ratings:
- Product (G2): 8.9/10
- Mobile app (Google Play): 4.3/5 → 8.6/10
- Email plugin (Google Workspace): 4.0/5 → 8.0/10
- FINAL REVIEW SCORE: 8.5/10
Pricing
Price of the Pro plan (ActiveCampaign Pro plan with the cheaper version of the “Enhanced CRM” add-in that only includes “Pipelines”):
- $217/month (billed annually, with max. 2500 contacts & 3 users included)
- $246/month (billed monthly, with max. 2500 contacts & 3 users included)
5. Freshworks CRM [8.3/10]

Freshworks CRM is a sales CRM from Freshworks, the company behind / initially called Freshdesk. Freshworks was founded in 2010 to provide a better, cheaper solution for customer service teams.
Freshworks’ main selling point is its feature depth. It has also managed to offer this range of functionality through an easier to use interface than its competitors/predecessors from the same city (Chennai, India), Zoho.
The flip side here is that the software does feel quite bulky and that the functionality feels like its built too fast to be really well thought through. If complex software frustrates you, it probably isn’t for you.
If you’re in for its most basic plan, the price-functionality ratio is comparable to the more normally priced cloud CRMs in this list. The pricing however ramps up very quickly from there as you need more functionality (or more than 1 pipeline, 5 sequences, …).
Salesflare doesn’t often get compared to Freshworks CRM, but when it happens, it’s people weighing getting something that their team will love to use, against something that checks off a few more of the boxes on their specs list.
Testing it out
When I tested Freshworks CRM, the breadth of its features and the ease of use stood out.
The setup process was smooth, and I was impressed by the range of functionalities, from lead management to detailed analytics. However, as I used it more, I found the interface could feel cluttered, especially when navigating through various modules. The CRM does offer a lot, but sometimes it feels like it’s trying to do too much, leading to a less streamlined experience.
For teams needing a robust toolset and who are up to the challenge to manage some complexity, Freshworks is a solid choice.
Scoring
Freshworks CRM’s G2 review scoring:
- Ease of Use: 9.1
- Ease of Setup: 8.9
- Meets Requirements: 8.9
- Quality of Support: 9.0
- Ease of Doing Business With: 9.1
- Ease of Admin: 9.4
Freshworks CRM’s review ratings:
- Product (G2): 9.0/10
- Mobile app (Google Play): 3.8/5 → 7.6/10
- Email plugin (Google Workspace): 4.2/5 → 8.4/10
- FINAL REVIEW SCORE: 8.3/10
Pricing
Price of the Pro plan (Freshsales Pro):
- $39/user/month (billed annually)
- $47/user/month (billed monthly)
6. Zoho CRM Plus [7.7/10]

Zoho Corporation is a software development company, founded in 1996 (coincidentally in the same city as Freshworks above), which is behind an extremely wide range of software products.
It launched a cloud-based CRM product in 2005, which has historically been positioning itself as a cheaper alternative to Salesforce. And that’s immediately its biggest strength.
The pinnacle of its offering is Zoho One, which gives you access to 40+ of its “business apps” for $105/user/month (or $45 if you get it for ALL your employees). Talk about cheap!
The flip side is that Zoho’s products don’t feel user friendly. While the engineering team does churn out a lot features for a low price, the user experience is generally lacking.
Still, if you can’t resist a good deal, Zoho has a whole lot to offer you. Or, if you’ve already tried Zoho and didn’t love it, give Salesflare a try.
Testing it out
When I tested Zoho CRM Plus, the sheer number of features and tools available immediately stood out.
Zoho offers an incredibly wide range of functionality, but this comes at the cost of simplicity. The setup was straightforward, but the user interface felt somewhat outdated and navigating through the platform could be cumbersome. Despite the extensive feature set, the user experience was less intuitive compared to other CRMs.
Zoho CRM Plus is a good option for those who need a comprehensive suite of tools and are willing to put in the time to learn the system.
Scoring
Zoho CRM’s review scoring:
- Ease of Use: 8.1
- Ease of Setup: 7.6
- Meets Requirements: 8.2
- Quality of Support: 7.4
- Ease of Doing Business With: 7.9
- Ease of Admin: 7.8
Zoho CRM’s review ratings:
- Product (G2): 7.8/10
- Mobile app (Google Play): 4.2/5 → 8.4/10
- Email plugin (Google Workspace): 3.5/5 → 7.0/10
- FINAL REVIEW SCORE: 7.7/10
Pricing
Price of the Pro plan (Zoho CRM Plus):
- $57/user/month (billed annually)
- $69/user/month (billed monthly)
7. Pipedrive [6.6/10]

Pipedrive is a dedicated sales CRM. It was founded in 2011 in Estonia as a counterreaction to enterprise CRMs like Salesforce, which are built more for enterprise needs than they are for sales teams.
Pipedrive’s power is its simple and well considered user experience, especially when it comes to its older functionality. It makes data input and keeping track of activities easier, albeit still very manual.
Its main weakness is that it has become a bit stale, with a more limited mobile app, lacking basic automation (e.g. of data input), a wonky email integration, and a set of more recent functionality that is not as thoughtfully built anymore.
At some point in time, we positioned Salesflare as “Pipedrive without the typing” (check this TechCrunch video for instance). We did this because like Salesflare, Pipedrive is built for sales teams, is easy to use, and easy to set up.
The main difference is that, unlike Pipedrive, Salesflare was built from the ground up to automate your team’s data input, which also makes it easy to keep it alive / up to date… so you can reap all the benefits you’d expect to get from a cloud CRM. Because, after all, a CRM is only useful if you keep using it.
Testing it out
When I tested Pipedrive, its simplicity and ease of use were immediately apparent.
The setup was quick and intuitive, making it easy to add deals and move them through the pipeline. The platform’s focus on visualizing the sales process makes it ideal for sales teams who want to keep things simple. However, I noticed that Pipedrive lacks some of the advanced automation features found in other CRMs, which could be a limitation for more complex sales processes.
For small sales teams looking for a straightforward CRM, Pipedrive is a solid choice, though it may feel too basic and outdated for those with more advanced needs.
Scoring
Pipedrive’s G2 review scoring:
- Ease of Use: 8.9
- Ease of Setup: 8.7
- Meets Requirements: 8.4
- Quality of Support: 8.4
- Ease of Doing Business With: 8.7
- Ease of Admin: 8.6
Pipedrive’s review ratings:
- Product (G2): 8.6/10
- Mobile app (Google Play): 3.3/5 → 6.6/10
- Email plugin (Google Workspace): 2.3/5 → 4.6/10
- FINAL REVIEW SCORE: 6.6/10
Pricing
Price of the Pro plan:
- $49/user/month (billed annually)
- $64/user/month (billed monthly)
FAQ
What is the #1 CRM software?
What you consider #1 CRM software depends on your needs. If you’re a small or medium-sized B2B business and need a cloud CRM that your team will actually use, the #1 CRM software is Salesflare. If you are looking for a CRM with the highest market share, then Salesforce is the #1 CRM software.
What is the next generation of CRM?
The next generation of CRM is characterized by the integration of artificial intelligence (AI), machine learning, automation, and advanced analytics capabilities. Many CRMs have started incorporating these technologies that will enable businesses to gain deeper insights, automate processes, and deliver more personalized customer experiences.
Which is the best CRM software in the world?
The best CRM software in the world depends on specific business requirements and needs. Some of the top CRM software options include Salesflare, Salesforce, HubSpot CRM, ActiveCampaign, Pipedrive, and Zoho CRM. It’s important to evaluate features, scalability, integration capabilities, and pricing to determine the best fit for a particular organization.
What is the future outlook for CRM?
The future outlook for CRM is focused on continued advancements in technology, including AI, machine learning, and automation. CRM systems will become more intelligent, providing predictive analytics and personalized experiences. Integration with other business tools and platforms will also be crucial for holistic customer management. Additionally, the shift towards mobile and cloud-based solutions will further shape the future of CRM.
What is the theme of CRM 2025?
The theme of CRM 2025 revolves around customer centricity and digital transformation. Organizations will focus on building deeper customer relationships, leveraging data-driven insights, and delivering seamless experiences across multiple channels. Automation, AI, and personalization will play key roles in achieving these goals.
That’s all I have for the 7 best cloud CRM software platforms!
Want to dig deeper into the differences? Just ask our team using the chat on salesflare.com. We’re here to help 😄
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