7 Best Mobile CRM Apps [2024 ranking]

Learn which CRMs offer the best mobile apps + overall experience

So you want a CRM with a strong mobile app? 📱

With 750+ CRMs out there to try, let me save you some time by giving you a quick overview of the best mobile CRMs out there.

These aren’t just good on mobile. They’re good CRMs overall AND they have a strong, or at least above average, mobile experience.


Ranking mobile CRM apps: our methodology

To compile this ranking, I went through a list of around 600 possible CRMs and made a pre-selection. Then I tested each of the 7 selected mobile CRMs first hand, researched how well they are reviewed, and found out in what use case they work best.

I essentially asked myself three questions to find out which mobile CRM is best for you:

  1. Is it a good CRM?
  2. Does it have a great mobile app?
  3. Is the CRM built for your specific use case?

The ranking I compiled below gives you a combined answer to questions 1 and 2. To do that, I ranked the CRMs by the average of their review scores (given by real users) on

  1. G2.com, the leading business software review platform (= good CRM)
  2. Google Play Store & Apple App Store, the leading mobile app marketplaces (= great mobile app)

I added up the scores on G2, Google Play Store and Apple App Store… and divided the result by 3 to get to the total score. That way you will get a CRM that performs on all fronts. 🥇

To answer the third question, here are already a few pointers to pick the best mobile CRM for your use case:

  • Are you a small or medium-sized business (SMB) actively selling B2B? Salesflare will be best for you.
  • Are you an SMB who sells to consumers (B2C)? Pipedrive or Freshworks CRM will be a better fit.
  • Are you an SMB but more focused on marketing automation? Have a look at HubSpot and ActiveCampaign.
  • You want something that can do literally everything and is not built for anything in particular? Sounds like Zoho CRM Plus.
  • Are you working for a company with 200+ employees? You’ll probably need an enterprise CRM like Salesforce.

Let’s now dig into the details 👇


The 7 Best Mobile CRM Apps ranked

Don’t want to read the whole comparison? 🤓

Here’s a quick overview of how each CRM performs:

  1. Salesflare: 9.4/10 🏆
  2. HubSpot CRM & Sales Hub: 9.0/10
  3. ActiveCampaign: 8.8/10
  4. Salesforce Sales Cloud: 8.5/10
  5. Freshworks CRM: 8.5/10
  6. Zoho CRM Plus: 8.3/10
  7. Pipedrive: 7.6/10

Want to know more about each product and how it earned its score? Read on!


1. Salesflare [9.4/10] 🏆

There’s a reason why Salesflare scores so highly among mobile CRM apps: unlike other CRMs, Salesflare was built for mobile first.

Salesflare (founded in 2014) is used by thousands of small and medium-sized businesses who sell to other businesses (incl. agencies, consultancies, development houses, tech companies, …). It’s top ranked across review platforms and is the #1 CRM on Product Hunt, the leading community for product enthusiasts.

Salesflare doesn’t offer a reduced set of its features in the mobile app. You’re getting 100% of its features on your phone as well. That means you’re not dependent on having your laptop around at all times. You can manage your customers from anywhere.

What’s absolutely unique about Salesflare as well is that it’s not dependent on your team’s data input. Instead it tracks everything about your customers and all the interactions you’re having automatically. You can rely on your CRM, instead of your CRM relying on you.

That’s one of the reasons why Salesflare is currently ranked #2 easiest-to-use and #1 easiest-to-implement CRM in the world on leading review platforms like G2.

Testing it out

When you test Salesflare, you’ll immediately notice the emphasis on automation and ease of use. The setup process is incredibly straightforward, and you can connect your email and calendar with just a few clicks. Once connected, Salesflare automatically pulls in data, creating comprehensive profiles for each contact without requiring manual input from you.

The automated data entry feature is a standout. Salesflare collects and organizes contact information, company data, and even social media profiles, ensuring you have all the details you need in one place. The email and meeting tracking is seamless. Every email you send and receive is logged automatically, with real-time updates on when your emails are opened and links are clicked. This feature helps you stay on top of lead engagement and prioritize follow-ups effectively.

Salesflare’s timeline view is another highlight, providing a clear, chronological overview of all interactions with your contacts. This makes it easy to keep track of your communications and never miss a beat. Additionally, Salesflare’s integrations with Gmail and Outlook mean you can manage your CRM without leaving your inbox.

Overall, Salesflare makes following up with leads effortless and highly efficient, thanks to its robust automation and user-friendly interface.

Scoring

Without further ado, here’s a breakdown of how Salesflare stacks up:

G2 review scoring:

  • Ease of Use: 9.5
  • Ease of Setup: 9.5
  • Meets Requirements: 9.3
  • Quality of Support: 9.7
  • Ease of Doing Business With: 9.9
  • Ease of Admin: 9.5

Final result:

  • Google Play Store review score: 4.8/5 → 9.6/10
  • Apple App Store review score: 4.5/5 → 9.0/10
  • Average G2 review score: 9.6/10
  • FINAL SCORE: 9.4/10

Pricing

Price of the Pro plan:

  • $49/user/month (billed annually)
  • $55/user/month (billed monthly)

Try Salesflare

Want to see it all in action? You can try Salesflare for free. 👈

It only takes a few minutes to start a Salesflare trial and install the mobile app on your iPhone or on your Android phone (best done in that order).

I guarantee you won’t find a better mobile CRM app! 👌

Some of the awards Salesflare has received for its ease of use, ease of setup, support, and return on investment.

Try Salesflare for free


2. HubSpot CRM & Sales Hub [9.0/10]

HubSpot is a marketing automation platform turned everything platform. It was founded in 2005 to make marketing automation easier.

Nowadays, HubSpot’s main selling point is offering an all-in-one solution, including marketing, sales, service and operations. If you don’t like using different apps and integrating them (using tools like Zapier and native integrations), then HubSpot might be what you’re looking for.

To get CRM functionality that is comparable to what you’re getting with the other CRMs in this ranking, you need to get two HubSpot products: its CRM and its Sales Hub.

Its entry pricing is quite steep and it rises very quickly from there if you need the more powerful functionality, more users, or more contacts in the CRM.

In terms of its mobile app, HubSpot does a fair job. The app is nicely designed, but the live notifications are not too handy and it offers a reduced feature set. Still, reviews on the app stores are relatively positive, which earns HubSpot second place in this mobile CRM ranking.

Testing it out

When I tested HubSpot CRM & Sales Hub, the first thing I noticed was the clean interface. The mobile app was a breeze to navigate, making it easy to access key features on the go. Setting up the app and syncing it with my desktop HubSpot account was seamless, allowing me to have all my data at my fingertips.

A clear highlight was the ability to track emails and manage tasks directly from the app. Also, the integration with my calendar ensured I never missed an important meeting or follow-up.

However, I did find that the mobile app offered a quite heavily reduced feature set compared to the desktop version, which could be limiting for some of the more complex everyday tasks.

Despite these limitations, the app’s ease of use and robust basic features can make it a valuable tool for managing sales activities on the go.

Scoring

G2 review scoring:

  • Ease of Use: 8.6
  • Ease of Setup: 8.3
  • Meets Requirements: 8.5
  • Quality of Support: 8.5
  • Ease of Doing Business With: 8.7
  • Ease of Admin: 8.6

Final result:

  • Google Play Store review score: 4.6/5 → 9.2/10
  • Apple App Store review score: 4.7/5 → 9.4/10
  • Average G2 review score: 8.5/10
  • FINAL SCORE: 9.0/10

Pricing

Price of the Professional plan:

  • $90/user/month (billed annually)
  • $100/user/month (billed monthly)

+ an extra required fee of $1470 for onboarding


3. ActiveCampaign [8.8/10]

ActiveCampaign is an email marketing/automation platform, founded in 2003. It now brands itself as a customer experience automation (CXA) platform, to cover its expanding range of functionality.

ActiveCampaign added a CRM module to its offering in 2014, as a sales focused add-on to the rest of the platform. This integration between email automation and CRM is probably its main forte.

Setting up ActiveCampaign is not a light task and its software may become overwhelming, while the CRM aspect itself on the other hand will not be as feature rich compared to the other CRMs in this list.

Compared to its heavy desktop experience however, ActiveCampaign’s mobile app feels much lighter and more pleasant to work with, which is probably also why it got fair review ratings on the app stores. The flip side of this light experience is that the software unfortunately only offers a reduced feature set on the phone.

If automating complex email flows is what you’re looking for and tracking prospects is secondary for you, then ActiveCampaign may be what you’re looking for. If not, just keep reading!

Testing it out

Testing ActiveCampaign’s mobile app revealed its strength in email marketing and automation. The app is intuitive and user-friendly, making it easy to navigate through its features. Setting up the app was hassle-free, and it synced perfectly with my desktop account, allowing me to check my campaigns on the go.

The email automation workflows were accessible and easy to monitor, which was a significant plus. However, I noticed that the CRM functionalities on the mobile app were somewhat limited compared to the desktop version. This could be a potential drawback for users who need a more robust CRM on their mobile devices.

Managing contacts and viewing activity history was straightforward, keeping me informed about my leads and customers. The app’s lighter interface was a pleasant change from the more complex desktop version, making it easier to handle essential tasks. Overall, ActiveCampaign’s mobile app excels in email marketing and basic CRM functions but might fall short for those needing comprehensive CRM features on the go.

Scoring

G2 review scoring:

  • Ease of Use: 8.7
  • Ease of Setup: 8.5
  • Meets Requirements: 9.1
  • Quality of Support: 9.1
  • Ease of Doing Business With: 9.2
  • Ease of Admin: 8.7

Final result:

  • Google Play Store review score: 4.3/5 → 8.6/10
  • Apple App Store review score: 4.5/5 → 9.0/10
  • Average G2 review score: 8.9/10
  • FINAL SCORE: 8.8/10

Pricing

Price of the Professional plan (with the “Enhanced CRM” add-in that includes “Pipelines & sales engagement”):

  • $369/month (billed annually, with max. 2500 contacts & 6 users included)
  • $464/month (billed monthly, with max. 2500 contacts & 6 users included)

4. Salesforce Sales Cloud [8.5/10]

Salesforce is the biggest CRM company in the world, controlling about 20% of the market. Its stock ticker is even “CRM”, so I definitely can’t compile a list of CRMs without mentioning it.

While, in the first few years of its existence, Salesforce was focused on small businesses and startups, it has since shifted its focus on enterprises. This also immediately explains why its forte is extreme customizability (provided you pay a team of consultants to do that) and why it has positioned itself to be the one software vendor that offers a solution to all your business needs.

Salesforce does still offer a solution to small businesses today, called Salesforce Essentials, a limited version of the full platform. Compared to other CRMs in this list however, it lacks in user friendliness and is not really customized for sales teams.

If extreme customizability is your thing, or you’re working at a corporate, Salesforce might still be the best choice for you. But before signing any contract, read this guide on the small print first.

Even though Salesforce couldn’t bring all its functionality to its mobile app, it still packs an enormous amount of features on the phone, so be prepared for quite the journey if you want to explore it all.

Testing it out

Testing Salesforce Sales Cloud was both impressive and overwhelming due to its extensive feature set. The setup process required considerable time and effort, involving a significant amount of customization to fit specific business needs. This flexibility is a double-edged sword, offering extensive options but requiring a steep learning curve.

The mobile app provides access to a wealth of features, although navigating through them can be complex. The app’s reporting and analytics capabilities stood out, offering detailed insights that are crucial for data-driven decision-making. However, the depth of these features can be daunting, especially for new users.

Integration with other systems was seamless, thanks to Salesforce’s robust ecosystem of integrations. Despite its complexity, the mobile app allows you to manage key aspects of your sales process from anywhere. Salesforce Sales Cloud is a powerful tool, but it demands a significant investment in time and resources to fully leverage its capabilities.

Scoring

G2 review scoring:

  • Ease of Use: 8.1
  • Ease of Setup: 7.5
  • Meets Requirements: 8.8
  • Quality of Support: 8.2
  • Ease of Doing Business With: 8.3
  • Ease of Admin: 8.0

Final result:

  • Google Play Store review score: 4.2/5 → 8.4/10
  • Apple App Store review score: 4.5/5 → 9.0/10
  • Average G2 review score: 8.2/10
  • FINAL SCORE: 8.5/10

Pricing

Price of the Professional plan:

  • $80/user/month (only billed annually)

5. Freshworks CRM [8.5/10]

Freshworks CRM (formerly known as Freshsales) is a sales CRM from Freshworks, the company behind / initially called Freshdesk. Freshworks was founded in 2010 to provide a better, cheaper solution for customer service teams.

Freshworks’ main selling point is its feature depth. It has also managed to offer this range of functionality through an easier to use interface than its competitor/predecessor from the same city, Zoho.

Its mobile app feels a bit more difficult to use than the apps of better performing CRMs in this ranking and, accordingly, its Google Play Store review score is the second lowest in this ranking. This is however compensated by its relatively higher G2 score, earning Freshworks CRM a fifth place in this ranking.

Testing it out

Testing Freshworks CRM was a positive experience overall. The mobile app is straightforward to set up and syncs easily with the desktop version, providing a consistent experience across platforms. The clean and modern interface made it easy to navigate through its various features.

Contact management was efficient, with detailed profiles and activity histories readily available. The pipeline management feature allowed me to track deals and monitor their progress effectively. However, I noticed that some advanced features available on the desktop version were not fully accessible on the mobile app, which could be a limitation for users who need full functionality on the go.

The app’s simplicity and ease of use were its main strengths, making it a reliable tool for managing sales activities. Overall, Freshworks CRM’s mobile app offers an okay user experience, though it may not cover all advanced features required by some users.

Scoring

G2 review scoring:

  • Ease of Use: 9.1
  • Ease of Setup: 8.9
  • Meets Requirements: 8.9
  • Quality of Support: 9.0
  • Ease of Doing Business With: 9.1
  • Ease of Admin: 9.0

Final result:

  • Google Play Store review score: 3.8/5 → 7.6/10
  • Apple App Store review score: 4.4/5 → 8.8/10
  • Average G2 review score: 9.0/10
  • FINAL SCORE: 8.5/10

Pricing

Price of the Pro plan:

  • $39/user/month (billed annually)
  • $47/user/month (billed monthly)

6. Zoho CRM Plus [8.3/10]

Zoho is a true household name in the CRM industry, so I couldn’t omit them from this ranking.

Zoho launched its small business CRM product in 2005 and has historically been positioning itself as a cheaper alternative to Salesforce. That is immediately its main selling point.

If you’re looking for a CRM solution, Zoho has many tiers (and products even: Zoho CRM, Zoho CRM Plus, Zoho One, …). For a fair comparison with other CRMs in this ranking, I’m ranking its top CRM product: Zoho CRM Plus.

The mobile CRM app experience is adequate, but it’s fairly complex to navigate. If you’re often on a plane or working from a hospital however, it has one big pro: it can be used to access and add records even when you’re offline.

Testing it out

When I tested Zoho CRM Plus, I found the setup process to be relatively straightforward, though navigating the mobile app took some getting used to. The app is packed with features, which can be both a benefit and a drawback. The interface, while comprehensive, felt a bit cluttered at times, requiring some adjustment to become familiar with its layout.

One of the notable features was the offline access capability, allowing me to access and add records even without an internet connection. This is a significant advantage for professionals who frequently travel or work in areas with limited connectivity.

Managing contacts and viewing detailed profiles was efficient, though some of the more advanced customization options were better suited for the desktop version. Zoho CRM Plus offers a robust set of features, but its complexity can be a hurdle for users seeking a more streamlined mobile experience.

Scoring

G2 review scoring:

  • Ease of Use: 8.1
  • Ease of Setup: 7.6
  • Meets Requirements: 8.2
  • Quality of Support: 7.4
  • Ease of Doing Business With: 7.9
  • Ease of Admin: 7.8

Final result:

  • Google Play Store review score: 4.2/5 → 8.4/10
  • Apple App Store review score: 4.4/5 → 8.8/10
  • Average G2 review score: 7.8/10
  • FINAL SCORE: 8.3/10

Pricing

Price of the Pro plan:

  • $57/user/month (billed annually)
  • $69/user/month (billed monthly)

7. Pipedrive [7.6/10]

Pipedrive is an easy-to-use and easy-to-setup sales CRM for small businesses, and is therefore compared to Salesflare very often.

It was founded in 2011 in Estonia as a counterreaction to enterprise CRMs like Salesforce, which are built more for enterprise needs than they are for sales teams. Pipedrive set out to change that.

Pipedrive’s power is its simple and well considered user experience, especially when it comes to its older functionality. It makes data input and keeping track of activities easier, albeit still quite manual.

Despite the simplicity of its basic desktop experience, the mobile experience is a little less pleasant to work with. This is probably why users give its mobile app the lowest review scores of all CRMs in this mobile CRM ranking, which in turn causes it to land in the overall last place as well.

Testing it out

Testing Pipedrive’s mobile app highlighted its focus on simplicity and ease of use. The setup process was quick and painless, and syncing with my desktop account was seamless. The interface is designed to be intuitive, making it easy to manage contacts and track deals.

The app’s activity management feature was particularly useful, allowing me to schedule and track calls, emails, and meetings effortlessly. However, I found that the mobile app had fewer features compared to the desktop version, which might be a limitation for more advanced users.

Despite its simplicity, Pipedrive’s mobile app effectively supports basic sales tasks, making it a good choice for small businesses and sales teams looking for an easy-to-use CRM solution on the go. The overall user experience was positive, though it may lack some of the modern functionalities found in other CRM apps.

Scoring

G2 review scoring:

  • Ease of Use: 8.9
  • Ease of Setup: 8.7
  • Meets Requirements: 8.4
  • Quality of Support: 8.4
  • Ease of Doing Business With: 8.7
  • Ease of Admin: 8.6

Final result:

  • Google Play Store review score: 4.0/5 → 8.0/10
  • Apple App Store review score: 3.8/5 → 7.6/10
  • Average G2 review score: 8.6/10
  • FINAL SCORE: 8.1/10

Pricing

Price of the Pro plan:

  • $49/user/month (billed annually)
  • $64/user/month (billed monthly)

FAQ

What are CRM mobile apps?

CRM mobile apps refer to software applications designed to provide access to Customer Relationship Management (CRM) systems through mobile devices such as smartphones and tablets. These apps offer on-the-go access to critical customer data, sales information, and communication tools, enabling sales representatives and other CRM users to stay connected while away from their desktop computers.

Can you use CRM on mobile?

Yes, you can use CRM on mobile devices through CRM mobile apps. Most modern CRM platforms offer dedicated mobile applications that are compatible with popular operating systems like iOS and Android. There are various mobile CRM options available with different performance ratings on platforms like G2, Google Play Store, and Apple App Store, such as:

  • Salesflare: 9.4/10 🏆
  • HubSpot CRM & Sales Hub: 9.0/10
  • ActiveCampaign: 8.8/10
  • Salesforce Sales Cloud: 8.5/10
  • Freshworks CRM: 8.5/10
  • Zoho CRM Plus: 8.3/10
  • Pipedrive: 7.6/10

What is the difference between cloud CRM and mobile CRM?

The main difference between cloud CRM and mobile CRM lies in their respective functionalities and purposes:

  1. Cloud CRM: Cloud CRM refers to the deployment method of the CRM software. It means that the CRM system is hosted and accessed over the internet (the cloud) rather than being installed on-premises. Cloud CRM allows users to access the CRM platform from any device with an internet connection, including desktops, laptops, and mobile devices. It provides flexibility and scalability, as the data is stored on secure servers, and users can access it from various locations.
  2. Mobile CRM: Mobile CRM, on the other hand, is a type of CRM application specifically designed for mobile devices. It is a part of the overall CRM system and is optimized for smaller screens and touch-based interactions. Mobile CRM apps offer a subset of features available in the full-fledged cloud-based CRM, focusing on the most essential functionalities that are relevant for on-the-go usage. Mobile CRM apps are downloaded and installed on smartphones or tablets, allowing users to access CRM data and perform essential tasks while away from their desks.

Can I use Salesforce on the phone?

Yes, you can use Salesforce on your phone. Salesforce, along with Salesflare, HubSpot CRM, ActiveCampaign, Freshworks CRM, Zoho CRM Plus, and Pipedrive offer dedicated mobile apps for both iOS and Android devices.


Want to dig deeper into the differences? Just ask our team using the chat on salesflare.com. We’re here to help 😄

try Salesflare's easy-to-use mobile CRM app

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Jeroen Corthout