7 migliori alternative al CRM di HubSpot nel 2025

Learn what easy-to-use CRMs are better for SMBs

So you’re looking for a HubSpot alternative? You’re not alone. Many small businesses are drawn in by HubSpot’s brand and its free CRM, hoping for an all-in-one solution to manage their customer relationships.

However, you’ve probably discovered that to get the sales features you really need – like multiple pipelines, advanced automation, or detailed reporting – you’re facing a steep price jump and a platform that’s often more complex than necessary for a small team.

The good news is, there are fantastic alternatives out there. Whether you’re looking for a more affordable, easier-to-use, or more sales-focused CRM, let me walk you through the 7 best HubSpot alternatives. I’ll compare them on review scores, pricing, and what makes them a better fit for different types of small businesses.

Approfondiamo. 👇

What is a HubSpot alternative?

A HubSpot alternative is typically an easy-to-use CRM designed specifically for small businesses.

These platforms aim to provide the core tools a company needs to support growth without the overwhelming complexity that can come with larger, enterprise-focused systems.

While HubSpot is an all-in-one platform combining marketing, sales, and service, many alternatives are specialized sales CRMs. These specialized CRM tools focus on doing one thing exceptionally well – helping sales teams sell more efficiently – often with superior automation and a simpler interface.

And if you, for instance, need landing pages or website forms as well, integrating those with your CRM is actually not that hard… especially not if you consider the difference in pricing.

Why look for a HubSpot alternative?

HubSpot is a powerhouse, but it’s not the best fit for every small business.

Here are a few common reasons why users start looking for an alternative:

It’s too big and complex for most SMB users. HubSpot’s all-in-one platform is packed with features for marketing, sales, service, and operations. For a small sales team, this can feel bloated and overwhelming. Navigating a sea of features you’ll never use makes it harder to focus on the core task: selling.
Other CRMs can be easier and more automated. Because HubSpot tries to do everything, its strumenti di vendita can sometimes feel less intuitive than those of specialized CRMs. Many alternatives are built from the ground up to automate sales workflows, like automatically capturing contact data from emails and logging interactions, saving your team hours of manual data entry.
The free CRM has hidden limits and a very expensive upgrade path. HubSpot’s free CRM is excellent for basic contact management, but it’s also a gateway to its expensive paid plans. As soon as you need essential sales features, you’re pushed to upgrade to the Sales Hub, which comes with a high per-user price and often a mandatory, costly onboarding fee. This “freemium” model can feel like a bait-and-switch.

In short: if you want an easier and more affordable CRM, keep on reading.

Ranking HubSpot alternatives: our methodology

Ci sono tre domande da considerare quando si sceglie un ottimo CRM per piccole imprese:

Funziona per il vostro caso d'uso e la vostra attività?
Si adatta al resto degli strumenti di vendita?
È un buon CRM?

To answer question 1, start from your exact use case and your type of business.

To answer question 2, consider whether the CRMs you are looking at are a great fit for your sales toolset.

Infine, per la domanda 3, potete cercare i CRM che sono ben valutati dai loro utenti su tutte le piattaforme. Per questo, controllate i CRM di questo elenco e le loro valutazioni globali.

Queste valutazioni globali si ottengono combinando tre valutazioni in una sola:

Valutazione del prodotto, dal sito di recensioni del software #1 B2B (G2)
Valutazione dell'applicazione mobile, dal negozio di applicazioni mobili #1 (Google Play)
Valutazione dei plugin e-mail, dal mercato dei plugin e-mail #1 (Google Workspace Marketplace)

That way you know you get a small business CRM that performs on all fronts. ⭐⭐⭐⭐⭐

The 7 best HubSpot alternatives ranked

To compile this ranking, I went through a list of around 700+ possible CRM tools to make a pre-selection. Then I tested every one of the 7 selected CRMs first hand and researched them in detail for you below.

Non volete leggere tutto il confronto? 🤓

The top 7 best HubSpot alternatives in 2025 are:

Salesflare: 9.7/10 🏆
Salesforce: 8.7/10
EngageBay CRM & Sales Bay: 8.6/10
ActiveCampaign: 8.5/10
Freshworks CRM: 8.3/10
Zoho CRM Plus: 7.7/10
Pipedrive: 6.6/10

Want to dig into the details? Here we go! 👇

1. Salesflare [9.7/10] 🏆

Salesflare CRM's homepage: the best HubSpot alternative

If you’re a small or medium-sized B2B business and need something that your team will actually use, Salesflare may be right for you.

Salesflare is a dedicated CRM vendite that was built from the ground up to help your sales team build better relationships and sell more, while requiring very little of that dreaded data input.

It’s made to pull all the data together from where it already is (your Microsoft 365 o Google Workspace email, calendar, phone, social media, company databases, email signatures, email & web tracking, …) and uses that to help you follow up your leads in a better way.

Il rovescio della medaglia è che alcune aziende non sono abituate a condividere tutte queste informazioni all'interno del team, anche se negli ultimi anni la situazione è cambiata radicalmente e Salesflare ha introdotto un nuovo sistema di autorizzazioni per le aziende che desiderano limitare una parte della trasparenza appena creata.

Prova

If HubSpot’s complexity and manual logging are your main frustrations, Salesflare feels like a breath of fresh air.

It’s designed to do the one thing HubSpot’s free/starter plans don’t: automate the grunt work for your sales team.

Instead of manually logging every email or call, Salesflare’s B2B CRM does it for you by integrating with your email and calendar. It automatically creates and enriches contacts from email signatures and public data, which is a huge step up from HubSpot’s manual data entry requirements.

It’s a pure sales CRM without the marketing and service bloat, making it incredibly fast and intuitive for B2B sales teams who want to focus on selling.

Punteggio

Punteggio della recensione G2 di Salesflare:

Facilità d'uso: 9,5
Facilità di installazione: 9.5
Soddisfa i requisiti: 9.3
Qualità del supporto: 9.7
Facilità di fare affari con: 9,9
Facilità di amministrazione: 9.5

Valutazione della recensione di Salesflare:

Prodotto (G2): 9.6/10
Applicazione mobile (Google Play): 4.8/5 → 9.6/10
Plugin di posta elettronica (Google Workspace): 5/5 → 10/10
PUNTEGGIO FINALE DELLA RECENSIONE: 9.7/10

Prezzi

Prezzo del piano Pro:

$49/utente/mese (fatturati annualmente)
$64/utente/mese (fatturazione mensile)

Prova Salesflare

If you don’t sell B2B (aka to other businesses) and don’t do active sales, one of the below HubSpot alternatives might then be a better fit for you. But, if you do actively sell B2B, give Salesflare a try.

It only takes a few minutes to start a Salesflare trial and follow up your leads in a better way.👈

I guarantee you won’t find any better HubSpot alternative! 👌

Salesflare Awards 2024 — Some of the awards Salesflare has received for its ease of use, ease of implementation, and quality of support.

2. Salesforce [8.7/10]

Salesforce è la più grande azienda di CRM al mondo, che controlla circa il 20% del mercato. Il suo nome in borsa è addirittura "CRM", quindi non potevamo certo compilare un elenco di CRM senza menzionarla.

While, in the first few years of its existence, Salesforce was focused on small businesses, it has since shifted its focus on enterprises.

This also immediately explains why its forte is extreme customizability (provided you pay a team of consultants to do that) and why it has positioned itself to be the one software vendor that offers a solution to all your business needs.

If extreme customizability is however your thing, or you’re working at a corporation, Salesforce may be the best choice for you.