7 melhores alternativas de CRM da HubSpot em 2025

Learn what easy-to-use CRMs are better for SMBs

So you’re looking for a HubSpot alternative? You’re not alone. Many small businesses are drawn in by HubSpot’s brand and its free CRM, hoping for an all-in-one solution to manage their customer relationships.

However, you’ve probably discovered that to get the sales features you really need – like multiple pipelines, advanced automation, or detailed reporting – you’re facing a steep price jump and a platform that’s often more complex than necessary for a small team.

The good news is, there are fantastic alternatives out there. Whether you’re looking for a more affordable, easier-to-use, or more sales-focused CRM, let me walk you through the 7 best HubSpot alternatives. I’ll compare them on review scores, pricing, and what makes them a better fit for different types of small businesses.

Vamos nos aprofundar. 👇

What is a HubSpot alternative?

A HubSpot alternative is typically an easy-to-use CRM designed specifically for small businesses.

These platforms aim to provide the core tools a company needs to support growth without the overwhelming complexity that can come with larger, enterprise-focused systems.

While HubSpot is an all-in-one platform combining marketing, sales, and service, many alternatives are specialized sales CRMs. These specialized CRM tools focus on doing one thing exceptionally well – helping sales teams sell more efficiently – often with superior automation and a simpler interface.

And if you, for instance, need landing pages or website forms as well, integrating those with your CRM is actually not that hard… especially not if you consider the difference in pricing.

Why look for a HubSpot alternative?

HubSpot is a powerhouse, but it’s not the best fit for every small business.

Here are a few common reasons why users start looking for an alternative:

1. It’s too big and complex for most SMB users. HubSpot’s all-in-one platform is packed with features for marketing, sales, service, and operations. For a small sales team, this can feel bloated and overwhelming. Navigating a sea of features you’ll never use makes it harder to focus on the core task: selling.
2. Other CRMs can be easier and more automated. Because HubSpot tries to do everything, its ferramentas de vendas can sometimes feel less intuitive than those of specialized CRMs. Many alternatives are built from the ground up to automate sales workflows, like automatically capturing contact data from emails and logging interactions, saving your team hours of manual data entry.
3. The free CRM has hidden limits and a very expensive upgrade path. HubSpot’s free CRM is excellent for basic contact management, but it’s also a gateway to its expensive paid plans. As soon as you need essential sales features, you’re pushed to upgrade to the Sales Hub, which comes with a high per-user price and often a mandatory, costly onboarding fee. This “freemium” model can feel like a bait-and-switch.

In short: if you want an easier and more affordable CRM, keep on reading.

Ranking HubSpot alternatives: our methodology

Há três perguntas a serem consideradas ao escolher um ótimo CRM para pequenas empresas:

1. Ele funciona para seu caso de uso e seus negócios?
2. Ele se encaixa no restante de seu conjunto de ferramentas de vendas?
3. É um bom CRM?

To answer question 1, start from your exact use case and your type of business.

To answer question 2, consider whether the CRMs you are looking at are a great fit for your sales toolset.

E, finalmente, para a pergunta 3, você pode procurar CRMs que sejam bem avaliados por seus usuários em todas as plataformas. Para isso, confira os CRMs desta lista e suas classificações de avaliação global.

Essas avaliações globais são obtidas pela combinação de três avaliações em uma:

• Classificação do produto, do site de análise de software #1 B2B (G2)
• Classificação do aplicativo móvel, da loja de aplicativos móveis #1 (Google Play)
• Classificação do plug-in de e-mail, do mercado de plug-in de e-mail #1 (Google Workspace Marketplace)

That way you know you get a small business CRM that performs on all fronts. ⭐⭐⭐⭐⭐

The 7 best HubSpot alternatives ranked

To compile this ranking, I went through a list of around 700+ possible CRM tools to make a pre-selection. Then I tested every one of the 7 selected CRMs first hand and researched them in detail for you below.

Não quer ler a comparação completa? 🤓

The top 7 best HubSpot alternatives in 2025 are:

1. Salesflare: 9.7/10 🏆
2. Salesforce: 8.7/10
3. EngageBay CRM & Sales Bay: 8.6/10
4. ActiveCampaign: 8.5/10
5. Freshworks CRM: 8.3/10
6. Zoho CRM Plus: 7.7/10
7. Pipedrive: 6.6/10

Want to dig into the details? Here we go! 👇

1. Salesflare [9.7/10] 🏆

If you’re a small or medium-sized B2B business and need something that your team will actually use, Salesflare may be right for you.

Salesflare is a dedicated CRM de vendas that was built from the ground up to help your sales team build better relationships and sell more, while requiring very little of that dreaded data input.

It’s made to pull all the data together from where it already is (your Microsoft 365 ou Google Workspace email, calendar, phone, social media, company databases, email signatures, email & web tracking, …) and uses that to help you follow up your leads in a better way.

O outro lado é que algumas empresas não estão acostumadas a compartilhar tantas informações dentro da equipe, embora isso tenha mudado drasticamente nos últimos anos, e o Salesflare introduziu um novo sistema de permissões para empresas que desejam limitar parte dessa transparência recém-criada.

Testando-o

If HubSpot’s complexity and manual logging are your main frustrations, Salesflare feels like a breath of fresh air.

It’s designed to do the one thing HubSpot’s free/starter plans don’t: automate the grunt work for your sales team.

Instead of manually logging every email or call, Salesflare’s B2B CRM does it for you by integrating with your email and calendar. It automatically creates and enriches contacts from email signatures and public data, which is a huge step up from HubSpot’s manual data entry requirements.

It’s a pure sales CRM without the marketing and service bloat, making it incredibly fast and intuitive for B2B sales teams who want to focus on selling.

Pontuação

Pontuação da avaliação do G2 do Salesflare:

• Facilidade de uso: 9,5
• Facilidade de configuração: 9.5
• Atende aos requisitos: 9.3
• Qualidade do suporte: 9.7
• Facilidade de fazer negócios com: 9,9
• Facilidade de administração: 9.5

Classificações de avaliação do Salesflare:

• Produto (G2): 9.6/10
• Aplicativo móvel (Google Play): 4.8/5 → 9.6/10
• Plugin de e-mail (Google Workspace): 5/5 → 10/10
• PONTUAÇÃO FINAL: 9.7/10

Preços

Preço do plano Pro:

• $49/usuário/mês (cobrado anualmente)
• $64/usuário/mês (cobrado mensalmente)

Experimente o Salesflare

If you don’t sell B2B (aka to other businesses) and don’t do active sales, one of the below HubSpot alternatives might then be a better fit for you. But, if you do actively sell B2B, give Salesflare a try.

It only takes a few minutes to start a Salesflare trial and follow up your leads in a better way.👈

I guarantee you won’t find any better HubSpot alternative! 👌

2. Salesforce [8.7/10]

A Salesforce é a maior empresa de CRM do mundo, controlando cerca de 20% do mercado. Seu código de negociação de ações é até mesmo "CRM", portanto, definitivamente não poderíamos compilar uma lista de CRMs sem mencioná-la.

While, in the first few years of its existence, Salesforce was focused on small businesses, it has since shifted its focus on enterprises.

This also immediately explains why its forte is extreme customizability (provided you pay a team of consultants to do that) and why it has positioned itself to be the one software vendor that offers a solution to all your business needs.

If extreme customizability is however your thing, or you’re working at a corporation, Salesforce may be the best choice for you.

Testando-o

When I dove into Salesforce, I was looking for the absolute peak of power and customizability, and it definitely delivered on that promise.

However, where HubSpot and Salesflare felt relatively easy for me to get started with, Salesforce was a different story. I found the initial setup to be incredibly complex and time-consuming.

It became clear very quickly that to truly tailor it to my specific sales process, I would need significant training or even the help of a consultant.

While I could see the immense potential, I felt it was far too much for a small team like mine trying to escape HubSpot’s initial complexity, not trade it for an even steeper learning curve.

Pontuação

Pontuação de avaliação G2 da Salesforce:

• Facilidade de uso: 8,1
• Facilidade de configuração: 7.5
• Atende aos requisitos: 8.8
• Qualidade do suporte: 8.2
• Facilidade de fazer negócios com: 8,3
• Facilidade de administração: 8.0

Classificações de avaliação da Salesforce:

• Produto (G2): 8.2/10
• Aplicativo móvel (Google Play): 4.2/5 → 8.4/10
• Plug-in de e-mail (Google Workspace): 4.7/5 → 9.4/10
• PONTUAÇÃO FINAL DA AVALIAÇÃO: 8.7/10

Preços

Preço do plano Pro (Salesforce Sales Cloud Pro Suite):

• $100/usuário/mês (cobrado apenas anualmente)

3. EngageBay CRM e Sales Bay [8,6/10].

EngageBay is the newest CRM in this list, founded in 2017 in Hyderabad, India. It’s an all-in-one CRM, spanning everything from CRM to marketing and sales, so you could call it a younger HubSpot alternative.

The company even uses the same way to structure its products, with a free CRM at the center and a series of “bays” around it (like the “hubs” of HubSpot”). The biggest pro of EngageBay is exactly that: you can get everything (and it’s a lot of functionality) in one place.

The flip side of the coin here is that the interface is not the prettiest nor the smoothest and that some things do feel a little buggy, but it’s a young and relatively cheap product that has built a lot of features, so this is definitely not abnormal or surprising.

Testando-o

When I tested EngageBay, it felt like I was using a blueprint of HubSpot, but with a much friendlier price tag. The all-in-one structure was immediately familiar to me, with its ‘bays’ for marketing and sales. I liked that I could get a similar integrated experience without the steep cost of HubSpot’s paid plans.

However, I did notice the trade-off. The interface didn’t feel as polished, and I encountered a few clunky moments that I didn’t experience with HubSpot or Salesflare.

For me, it was a clear choice for anyone who wants the exact HubSpot model on a tight budget, as long as they don’t mind a less refined user experience.

Pontuação

Pontuação da avaliação da EngageBay:

• Facilidade de uso: 9,2
• Facilidade de configuração: 9.1
• Atende aos requisitos: 9.3
• Qualidade do suporte: 9.5
• Facilidade de fazer negócios com: 9,1
• Facilidade de administração: 9.2

Classificações de avaliação do EngageBay:

• Produto (G2): 9.2/10
• Aplicativo móvel (Google Play): 4.3/5 → 8.6/10
• Plug-in de e-mail (Google Workspace): nenhum → classificação média de 3,9/5 → 7,8/10
• PONTUAÇÃO FINAL: 8.6/10

Preços

Preço do plano Pro (Engagebay CRM & Sales Bay Pro):

• $79.99/user/month (cobrado mensalmente)
• $73.59/user/month (cobrado anualmente)
• $67.99/user/month (cobrado semestralmente!)

4. ActiveCampaign [8.5/10]

A ActiveCampaign é uma plataforma de automação/marketing por e-mail, fundada em 2003. Atualmente, ela se autodenomina uma plataforma de automação da experiência do cliente (CXA), para abranger sua gama crescente de funcionalidades.

ActiveCampaign added a CRM to its offering in 2014, as a sales focused add-on to the rest of the platform. This integration between email automation and CRM is probably its main forte.

Setting up ActiveCampaign is not a light task and its software may become overwhelming, while the CRM aspect itself on the other hand will not be as feature rich compared to the other HubSpot alternatives in this list.

Testando-o

My experience with ActiveCampaign was interesting because it felt like the reverse of HubSpot. I started with its email automation tools and was blown away by their power and flexibility. They felt more advanced than what I was used to in HubSpot.

When I moved over to the CRM side, it was clear that it was a solid, functional tool, but definitely an add-on to the main marketing platform.

For me, this was the perfect alternative for someone who finds HubSpot’s marketing tools too basic and wants a best-in-class automation engine with a capable CRM attached, rather than the other way around.

Pontuação

Pontuação da avaliação do G2 do ActiveCampaign:

• Facilidade de uso: 8,7
• Facilidade de configuração: 8.5
• Atende aos requisitos: 9.1
• Qualidade do suporte: 9.1
• Facilidade de fazer negócios com: 9,2
• Facilidade de administração: 8.7

Classificações de avaliação do ActiveCampaign:

• Produto (G2): 8.9/10
• Aplicativo móvel (Google Play): 4.3/5 → 8.6/10
• Plug-in de e-mail (Google Workspace): 4.0/5 → 8.0/10
• PONTUAÇÃO FINAL: 8.5/10

Preços

Price of the Pro plan (ActiveCampaign Pro plan with the “Enhanced CRM” add-in):

• $260/mês (cobrado anualmente, com um máximo de 2500 contatos e 6 usuários incluídos)
• $294/mês (cobrado mensalmente, com um máximo de 2500 contatos e 6 usuários incluídos)

5. Freshworks CRM [8.3/10]

Freshworks CRM is a sales CRM from Freshworks, the company behind / initially called Freshdesk.

O principal ponto de venda do Freshworks é sua profundidade de recursos. Ele também conseguiu oferecer essa gama de funcionalidades por meio de uma interface mais fácil de usar do que seus concorrentes/predecessores da mesma cidade (Chennai, Índia), o Zoho.

The flip side here is that this HubSpot alternative does feel quite bulky and that the functionality feels like it’s built too fast to be really well thought through.

If complex software frustrates you, it probably isn’t for you.

Testando-o

My first impression when testing Freshworks CRM was the sheer depth of sales-specific features it offered right out of the box.

Compared to HubSpot, where many advanced sales tools are locked behind the expensive Sales Hub, I found that Freshworks gave me a lot more functionality for my money. I could set up lead scoring and sales sequences without that feeling of hitting a paywall.

The flip side was that the interface felt a bit busy. At times, I had to hunt for features, making it feel a little bulkier than HubSpot’s cleaner design.

It struck me as a viable option for a sales team that wants power-user features without paying for an entire marketing suite and prioritizes features over ease of use.

Pontuação

Pontuação de avaliação do G2 da Freshworks CRM:

• Facilidade de uso: 9,1
• Facilidade de configuração: 8.9
• Atende aos requisitos: 8.9
• Qualidade do suporte: 9.0
• Facilidade de fazer negócios com: 9,1
• Facilidade de administração: 9.4

Classificações de avaliação do CRM da Freshworks:

• Produto (G2): 9.0/10
• Aplicativo móvel (Google Play): 3.8/5 → 7.6/10
• Plug-in de e-mail (Google Workspace): 4.2/5 → 8.4/10
• PONTUAÇÃO FINAL: 8.3/10

Preços

Preço do plano Pro (Freshsales Pro):

• $39/usuário/mês (cobrado anualmente)
• $47/usuário/mês (cobrado mensalmente)

6. Zoho CRM Plus [7.7/10]

Zoho Corporation is a software development company, founded in 1996, which is behind an extremely wide range of software products.

It launched a small business CRM product in 2005, which has historically been positioning itself as a cheaper alternative to Salesforce (and now also a HubSpot alternative!). And that’s immediately its biggest strength.

O ápice de sua oferta é o Zoho One, que lhe dá acesso a mais de 40 de seus "aplicativos de negócios" por $105/usuário/mês (ou $45 se você o adquirir para TODOS os seus funcionários). Isso sim é barato!

The flip side is that Zoho’s products don’t feel user friendly.

Testando-o

My journey into Zoho CRM Plus felt like I’d unlocked a software treasure chest for an unbelievably low price.

The sheer number of apps I got access to, all integrated, was impressive and made HubSpot’s all-in-one offering seem expensive by comparison.

But as I started using the tools, I understood the trade-off. The user experience felt dated and less intuitive. I spent a lot more time in help docs figuring out how to set things up than I did with HubSpot (and definitely Salesflare).

I concluded that if my absolute top priority was getting the maximum number of features for the minimum price, Zoho was the winner, but I had to be prepared to invest the time to learn its quirks.

Pontuação

Zoho CRM’s G2 review scoring:

• Facilidade de uso: 8,1
• Facilidade de configuração: 7.6
• Atende aos requisitos: 8.2
• Qualidade do suporte: 7.4
• Facilidade de fazer negócios com: 7,9
• Facilidade de administração: 7.8

Classificações de avaliação do Zoho CRM:

• Produto (G2): 7.8/10
• Aplicativo móvel (Google Play): 4.2/5 → 8.4/10
• Plug-in de e-mail (Google Workspace): 3.5/5 → 7.0/10
• PONTUAÇÃO FINAL: 7.7/10

Preços

Preço do plano Pro (Zoho CRM Plus):

• $57/usuário/mês (cobrado anualmente)
• $69/usuário/mês (cobrado mensalmente)

7. Pipedrive [6,6/10]

Pipedrive is a CRM de vendas dedicado. It was founded in 2011 in Estonia as a counterreaction to enterprise CRMs like Salesforce, which are built more for enterprise needs than they are for managing sales teams.

O poder do Pipedrive é sua experiência de usuário simples e bem considerada, especialmente quando se trata de sua funcionalidade mais antiga. Ele facilita a entrada de dados e o controle das atividades, embora ainda seja muito manual.

Its main weakness is that it has become a bit stale, with a more limited mobile app, lacking basic automation (e.g. of data input), and a wonky email integration.

Testando-o

After spending time in HubSpot’s all-encompassing environment, Pipedrive was a refreshingly simple HubSpot alternative.

My immediate takeaway was its singular focus: the sales pipeline. The visual, drag-and-drop interface was incredibly intuitive, and I was up and running managing deals in minutes without any distractions from marketing menus or service tickets.

However, I also quickly noticed what was missing. The lack of deep automation and the clunky email integration felt like a step back from what even the basic HubSpot plans offer.

For me, Pipedrive was the perfect escape from HubSpot’s complexity, but only if my team was willing to sacrifice modern automation for pure simplicity.

Pontuação

Pontuação da avaliação do G2 do Pipedrive:

• Facilidade de uso: 8,9
• Facilidade de configuração: 8.7
• Atende aos requisitos: 8.4
• Qualidade do suporte: 8.4
• Facilidade de fazer negócios com: 8,7
• Facilidade de administração: 8.6

Classificações de avaliação do Pipedrive:

• Produto (G2): 8.6/10
• Aplicativo móvel (Google Play): 3.3/5 → 6.6/10
• Plug-in de e-mail (Google Workspace): 2.3/5 → 4.6/10
• PONTUAÇÃO FINAL: 6.6/10

Preços

Preço do plano Pro (Premium):

• $49/usuário/mês (cobrado anualmente)
• $79/usuário/mês (cobrado mensalmente)

Was I able to help you find the best HubSpot alternative for your business?

If you’re still looking or have questions, don’t hesitate to reach out to our team on the chat on the main Salesflare website.

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Jeroen Corthout

Cofundador e CEO de Salesflare

Sou cofundador e CEO da SalesflareO CRM de vendas inteligente para empresas de pequeno e médio porte que vendem B2B. Ajudei milhares de empresas a otimizar suas vendas e CRM nos últimos 10 anos ou mais. Adoro automatizar as vendas, criar produtos bonitos e escrever sobre todos esses tópicos.

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