2025 年最适合 Mac 的 7 款 CRM

Discover the best small business CRM software for Mac users

作为 Mac 用户，你会喜欢不仅功能强大，而且简洁、优雅、直观的 Mac CRM 软件。你希望你的工具能无缝协作，简洁的设计能帮助你专注于重要的事情。

然而，许多商务工具，尤其是 CRM（客户关系管理系统），给人的感觉就像是为另一个世界设计的。它们笨重、复杂，与 Mac 简洁的桌面格格不入。

本指南就是为你准备的。我测试并评出了最好的 CRM，它们可以在 Mac 上无缝运行，与你已经使用的工具集成，并且秉承了你对苹果产品所期待的简单、强大的理念。

让我们为您的 Mac 驱动型业务寻找完美的 CRM。👇

What is a CRM for Mac?

真正的 Mac CRM 不仅仅是在 macOS 上运行的软件。它是一种在 Mac 上运行良好的工具，给人一种原生、直观的感觉，而不是从其他操作系统移植过来的笨拙工具。

它可与 Apple 生态系统的其他部分以及 Mac 用户常用的工具（从邮件和日历到您喜爱的第三方应用程序）顺利集成。

其背后的理念是简单而强大，就像苹果产品本身一样。

最后，适用于 Mac 用户的最佳 CRM 通常是为小型企业而非大型企业打造的，它们避免了不必要的复杂性，并将重点放在有助于您发展的功能上。

Why look for CRM software for Mac specifically?

您已经习惯了高标准的软件，您的 CRM 也不例外。

有两个重要原因需要找到一个能与 Mac 完美配合的 CRM：

1. 良好的整合至关重要。 A modern CRM should be the central hub for your customer data, which means it needs to connect effortlessly with your existing tools. It should pull data from your mailbox (like Apple Mail, Gmail, or Outlook for Mac) and your calendar automatically, so you don’t have to waste time copy-pasting information. It should also work within your existing tools, with plugins for your inbox or browser, so you don’t have to constantly switch tabs to manage customer relationships.
2. Mac 的易用性至关重要。 If you don’t enjoy using your CRM, you won’t use it consistently. It’s that simple. A clunky, poorly designed CRM becomes a chore, leading to neglected data and a useless tool. Mac users in particular value a clean, intuitive user experience. A CRM that feels good to use is one that your team will adopt, keep up-to-date, and use to its full potential to drive sales.

当然，其他一些标准也会发挥作用。

What other criteria are important?

除了 Mac 特有的功能外，优秀的 CRM 还应该适合你独特的工作流程和业务类型。

Integrates with what you use:

• 电子邮件收件箱：它是否适用于 Gmail / Google Workspace 或 Outlook?
• LinkedIn：它能否帮助您管理来自全球最大专业网络的线索？
• 移动应用程序：您的 iPhone（或 Android 手机）有功能强大、评价很高的应用程序吗？

Works well for your type of business:

• 顾问。
• 营销机构。
• Startups
• 小企业。
• B2B公司。

重要的是要在所有这些层面上评估客户关系管理软件，以便找到最适合您具体情况的软件。

Ranking CRM software for Mac: our methodology

为了编制这份排名，我从大约 750 多款可能的 CRM 中进行了预选。然后，我对所选的 7 款 Mac 版 CRM 逐一进行了亲身测试和研究，并在下文中为它们打分。

为了找到最适合 Mac 用户的 CRM，我不能只使用通用的功能列表。我创建了一个特定的评分系统，重点关注苹果生态系统中人们最关心的问题。

首先，我制定了一个 5 分的Mac CRM 分数，用于评估 CRM 与 Mac 用户典型工作流程的集成程度：

1. 在 Mac 版 Chrome 浏览器中集成了 Outlook for Mac 和 Gmail 扩展功能。
2. 除 Chrome 浏览器外，Safari 浏览器也能完美运行。
3. 与 Apple Calendar 集成（此外还有 Google 和 Microsoft 365）。
4. 与 Apple 邮箱集成：@icloud.com、@me.com 和 @mac.com（此外还有 Google 和 Microsoft 365）。
5. 在 iOS App Store 上提供 iPhone 应用程序。

然后，我将这一分数与其他两个关键评级结合起来，得出最终的综合分数：App Store 的 iPhone 应用程序评级和用户满意度的总体 G2 评级，两者均采用 5 分制。

最终得分让我们清楚地了解到哪些 CRM 能真正满足 Mac 用户的需求。⭐⭐⭐⭐⭐

The 7 best CRMs for Mac ranked

以下是 2025 年最适合 Mac 用户的 7 款 CRM：

1. Salesflare： 9.7/10 🏆
2. Zoho CRM： 8.4/10
3. Salesforce： 8.0/10
4. HubSpot客户关系管理和Sales Hub： 8.0/10
5. Pipeliner CRM： 7.8/10
6. Freshworks CRM： 7.2/10
7. Pipedrive： 6.8/10

想了解详情？请继续阅读！👇

1.Salesflare [9.7/10] 🏆

If I ask our customers what they’re essentially using Salesflare for, the answer is usually: to 更好地跟踪我们的线索。

Salesflare 的目标是让您跟踪线索超级简单，无需您输入数据来保持系统的活力。此外，我们还提供了大量内置自动化功能，以提高您的工作效率。

Salesflare 被数千家向其他企业销售产品的中小型企业所使用。

它在所有评论平台上都名列前茅，是领先的产品爱好者社区 Product Hunt 上的 #1 CRM 软件。

测试

在 MacBook 上测试 Salesflare，您会有宾至如归的感觉。

界面简洁、现代、极简，完全符合苹果公司的设计理念。它在 Chrome 浏览器和 Safari 浏览器上的运行速度快如闪电。

与 Google Workspace 账户的整合天衣无缝，Gmail 中的侧边栏就像是工作流程的自然延伸。Microsoft 365 和 Outlook 也是如此。

最重要的是，该软件的自动化程度完全符合您对顶级软件的期望：它能自动同步电子邮件和日历事件，丰富联系人信息，并在您无需动一根手指的情况下保持管道更新。

iPhone 应用程序也同样精良强大，让您在苹果设备上获得真正的一体化体验。

特点

1. Has an Outlook for Mac integration & a Gmail extension in Chrome for Mac: 是
2. Works flawlessly in the Safari browser (in addition to Chrome): 是
3. Integrates with Apple Calendar (in addition to Google and Microsoft 365): 是
4. Integrates with Apple mailboxes: @icloud.com, @me.com and @mac.com (in addition to Google and Microsoft 365): 是
5. Offers an iPhone app on the iOS App Store: 是

计分

• Mac CRM 评分： 5/5
• iPhone App Rating (App Store): 4.8/5
• G2 Rating: 4.8/5
• FINAL SCORE: 4.9/5 → 9.8/10

定价

Pricing on the Pro plan (Salesflare Pro):

• $49/用户/月 (每年结算）
• $64/用户/月 (每月结算）

Salesflare 提供长达 30 天的免费试用。

尝试 Salesflare

Want to see it all in action? Give Salesflare a try. 👈

It only takes a few minutes to start a Salesflare trial and start tracking your leads in a better way.

I guarantee you won’t find easier and more automated Mac CRM software! 👌

2. Zoho CRM [8.4/10]

Zoho is a true household name in the CRM industry.

It launched its small business CRM product in 2005 and has historically been positioning itself as a cheaper alternative to Salesforce.

If you’re looking for a CRM solution, Zoho has many tiers and products.

Its main selling point is its affordability, but the user experience is generally lacking.

测试

When I tried Zoho on my Mac, the first thing I noticed was its complexity. The user experience felt a little dated and clunky, which can be jarring for someone used to the slickness of other Mac apps.

The value proposition is strong: you get a lot of features for a low price.

However, I found that navigating the system and setting up workflows was not very intuitive. It works on a Mac, but it doesn’t feel like it belongs there.

It’s a budget-friendly option for those who prioritize features over a seamless user experience.

Features (4/5)

1. Has an Outlook for Mac integration & a Gmail extension in Chrome for Mac: 是
2. Works flawlessly in the Safari browser (in addition to Chrome): 是
3. Integrates with Apple Calendar (in addition to Google and Microsoft 365): 是
4. Integrates with Apple mailboxes: @icloud.com, @me.com and @mac.com (in addition to Google and Microsoft 365): 没有
5. Offers an iPhone app on the iOS App Store: 是

计分

• Mac CRM 评分： 4/5
• iPhone App Rating (App Store): 4.4/5
• G2 Rating: 4.1/5
• FINAL SCORE: 4.2/5 → 8.4/10

定价

Pricing for the Pro plan (Zoho CRM Professional):

• $23/用户/月 (每年结算）
• $35/用户/月 (每月结算）

如果您想获得 "高级支持"，请使用 +20% (即与您在其他地方获得的支持相当）。

Zoho CRM 提供 15 天的免费试用期。

3. Salesforce [8.0/10]

Salesforce is by far the biggest CRM company in the world.

It offers a huge platform to enterprises that basically consists of a set of building blocks with which you can build anything.

A Salesforce implementation typically requires a consulting company to map business needs and build the system.

While the software is not a great match for small and medium-sized businesses, no comparison is complete without mentioning the market leader.

测试

Running Salesforce on my Mac felt like using a powerful but very foreign piece of software.

Of course, it works in the browser, but it doesn’t share any of the design DNA or simplicity of macOS.

The platform is built for extreme customization and enterprise-level needs, and I found the interface to be complex and overwhelming. For a small business Mac user looking for an intuitive tool, this is the opposite direction.

While Salesforce has a functional and highly-rated iPhone app, the core platform feels like it was designed for a corporate IT department, not for an individual who values elegance and ease of use.

Features (3/5)

1. Has an Outlook for Mac integration & a Gmail extension in Chrome for Mac: 是
2. Works flawlessly in the Safari browser (in addition to Chrome): 是
3. Integrates with Apple Calendar (in addition to Google and Microsoft 365): 没有
4. Integrates with Apple mailboxes: @icloud.com, @me.com and @mac.com (in addition to Google and Microsoft 365): 没有
5. Offers an iPhone app on the iOS App Store: 是

计分

• Mac CRM 评分： 3/5
• iPhone App Rating (App Store): 4.7/5
• G2 Rating: 4.4/5
• FINAL SCORE: 4.0/5 → 8.0/10

定价

Pricing for the Pro plan (Salesforce Sales Cloud Pro Suite):

• $100/user/month (仅每年结算）

Salesforce 提供 30 天的免费试用期。

4. HubSpot CRM & Sales Hub [8/10]

HubSpot is a marketing automation platform turned everything platform.

Nowadays, HubSpot’s main selling point is offering an all-in-one solution, including marketing, sales, service and operations. If you don’t like using different apps and integrating them, then HubSpot might be what you’re looking for.

To get full sales functionality, you need two HubSpot products: its free CRM and its paid Sales Hub.

This makes the pricing quite steep, starting at $100/user/month plus a required onboarding fee.

测试

As a powerful web-based platform, HubSpot works reliably in Chrome on a Mac, and I found the user experience to be smooth and consistent. The design is clean, and for users who are already bought into the all-in-one marketing and sales suite, it’s a solid choice.

However, it doesn’t feel like a Mac-native product. I noticed a lack of deep integration with Apple’s own apps like Apple Mail and Apple Calendar, pushing you towards the Google or Microsoft ecosystems.

The iPhone app is full-featured and works well, but the overall system feels more like a cross-platform tool rather than one designed with the Mac user in mind.

Features (3/5)

1. Has an Outlook for Mac integration & a Gmail extension in Chrome for Mac: 是
2. Works flawlessly in the Safari browser (in addition to Chrome): 是
3. Integrates with Apple Calendar (in addition to Google and Microsoft 365): 没有
4. Integrates with Apple mailboxes: @icloud.com, @me.com and @mac.com (in addition to Google and Microsoft 365): 没有
5. Offers an iPhone app on the iOS App Store: 是

计分

• Mac CRM 评分： 3/5
• iPhone App Rating (App Store): 4.7/5
• G2 Rating: 4.3/5
• FINAL SCORE: 4.0/5 → 8.0/10

定价

Pricing on the Pro plan (HubSpot Sales Hub Professional):

• $90/座位/月 (每年结算）
• $100/seat/month (按月计费，但需承担年度费用）

+ $1500 的额外入职费用

HubSpot 提供 14 至 30 天的免费试用期。

5. Pipeliner CRM [7.8/10]

Pipeliner CRM is a software company founded in 2009 with the goal of building better software for salespeople.

与本次比较中的其他平台相比，该软件功能相对丰富，但也略显陈旧，使用起来不太方便。

随着功能的增加，Pipeliner 的价格也会相应提高，这可能更适合资金充裕的中型企业。

测试

My experience with Pipeliner on the Mac was mixed.

While it’s a web-based CRM and technically works in a browser, the interface felt quite dated and clunky. It didn’t provide the smooth, modern experience I expect from the software I use on my Apple devices.

The visual pipeline is a strong point, but navigating the system required more clicks than necessary.

It has a solid iPhone app, but the core desktop experience doesn’t align well with the design and usability standards that Mac users typically appreciate.

Features (3/5)

1. Has an Outlook for Mac integration & a Gmail extension in Chrome for Mac: 是
2. Works flawlessly in the Safari browser (in addition to Chrome): 是
3. Integrates with Apple Calendar (in addition to Google and Microsoft 365): 没有
4. Integrates with Apple mailboxes: @icloud.com, @me.com and @mac.com (in addition to Google and Microsoft 365): 没有
5. Offers an iPhone app on the iOS App Store: 是

计分

• Mac CRM 评分： 3/5
• iPhone App Rating (App Store): 4.1/5
• G2 Rating: 4.6/5
• FINAL SCORE: 3.9/5 → 7.8/10

定价

Pricing for the Pro plan (Pipeliner Business):

• $70/用户/月 (仅每年结算）

Pipeliner 提供 14 天的免费试用期。

6. Freshworks CRM [7.2/10]

Freshworks CRM (aka Freshsales) is a sales CRM from Freshworks, the company behind Freshdesk.

Freshworks 的主要卖点在于其功能深度。与同城的竞争对手/前辈 Zoho 相比，它还能通过更易于使用的界面提供这些功能。

However, the software can feel quite bulky and the interface is full of so many little buttons that it can be overwhelming.

测试

Freshworks ran fine in Chrome on my Mac, but the interface felt very busy from the moment I logged in.

For a Mac user who values simplicity and clean design, the sheer number of buttons, menus, and options was a bit overwhelming and created a steep learning curve.

It’s a powerful, web-based tool with a functional iPhone app. However, like many other cross-platform CRMs, it lacks any special integration with the native Apple ecosystem.

It’s a functional choice, but it doesn’t provide the seamless, elegant experience many Mac users look for.

Features (2/5)

1. Has an Outlook for Mac integration & a Gmail extension in Chrome for Mac: 没有
2. Works flawlessly in the Safari browser (in addition to Chrome): 是
3. Integrates with Apple Calendar (in addition to Google and Microsoft 365): 没有
4. Integrates with Apple mailboxes: @icloud.com, @me.com and @mac.com (in addition to Google and Microsoft 365): 没有
5. Offers an iPhone app on the iOS App Store: 是

计分

• Mac CRM 评分： 2/5
• iPhone App Rating (App Store): 4.3/5
• G2 Rating: 4.5/5
• FINAL SCORE: 3.6/5 → 7.2/10

定价

Pricing on the Pro plan (Freshsales Pro):

• $39/用户/月 (每年结算）
• $47/用户/月 (每月结算）

Freshworks CRM 提供 21 天的免费试用期。

7. Pipedrive [6.8/10]

Pipedrive is an easy-to-use and easy-to-setup sales CRM software for small businesses and startups.

The company was founded in 2011 to launch a counterreaction to enterprise systems like Salesforce. Pipedrive’s power is its simple and well-considered user experience.

While the company is focused on helping you manage your sales, it keeps missing some of the more modern automation functionality offered by other platforms.

测试

Testing Pipedrive on my Mac, I appreciated its clean, simple UI, which is a big plus for any Mac user who values minimalism. It runs smoothly in a web browser like Chrome or Safari, and its core feature – the visual sales pipeline – is intuitive and easy to manage.

However, the experience started to feel less integrated when I looked at the broader Apple ecosystem. While it syncs with Google and Microsoft calendars, the Apple Calendar integration is less direct.

More importantly, I found its iPhone app to be less polished and more limited than its competitors, which is a significant drawback for anyone who relies on their phone for work on the go.

Features (2/5)

1. Has an Outlook for Mac integration & a Gmail extension in Chrome for Mac: 没有
2. Works flawlessly in the Safari browser (in addition to Chrome): 没有
3. Integrates with Apple Calendar (in addition to Google and Microsoft 365): 没有
4. Integrates with Apple mailboxes: @icloud.com, @me.com and @mac.com (in addition to Google and Microsoft 365): 是
5. Offers an iPhone app on the iOS App Store: 是

计分

• Mac CRM 评分： 2/5
• iPhone App Rating (App Store): 4.0/5
• G2 Rating: 4.3/5
• FINAL SCORE: 3.4/5 → 6.8/10

定价

Pricing on the Pro plan (Pipedrive Premium):

• $49/用户/月 (每年结算）
• $79/用户/月 (每月结算）

Pipedrive 提供 14 天的免费试用期。

常见问题

I hope I could help you find the right CRM to use on your Mac! Still have a question? Don’t hesitate to reach out on the chat on our main website.

希望您喜欢这篇文章。如果你喜欢，请传播出去！

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Jeroen Corthout

联合创始人兼首席执行官 于 Salesflare

我是 Salesflare在过去 10 多年里，我帮助数以千计的公司简化了销售和 CRM 流程。过去 10 多年来，我帮助数千家公司简化了销售和 CRM 流程。我热爱销售自动化、打造精美的产品以及撰写有关这些主题的文章。

最后更新 9 月 19, 2025

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