Cómo Notion construyó el espacio de trabajo todo en uno de tus sueños
Productos icónicos episodio 013
If “product crushes” were a thing like celebrity crushes, mine would be Notion.
It’s one of the best products in the SaaS world right now – and there’s a chance you’ve never even heard of it. 🤷♀️
En cualquier caso, fue apodada la app a seguir en 2018, con razón.
The company isn’t even a few years old and has already started to reshape how we work, collaborate and store information.
Even The Wall Street Journal referred to Notion as, “the only app you need for work-life productivity.”
And, well, I couldn’t agree more. 😍
When I discovered Notion completely by accident on (in?) the App Store about a year or so ago, I was blown away. I hadn’t been this excited for a product since my first iPhone.
Now, I’m thrilled to bring you a Notion-filled episode of Iconic Products! 🎉
Something to note: no, I’m not getting paid to write about Notion and I have zero affiliation with them whatsoever. I just genuinely love this product so much – and I think you will, too.
Alright, let’s get to it. 👊
Más despacio, Meteoro. ¿Qué diablos es Notion?
Alright, let’s back up for a sec. Notion is an all-in-one workspace that is designed to, well, store just about anything you can think of. 🤯
Create wikis, to-do lists, reading lists, project plans, budgets, photo galleries, blogs – yes, really anything.
Plus, it’s available on desktop, iOS and, most recently, Android.
Think about it this way: your digital life is probably strewn about in your Google Drive, Evernote account, email inbox, Trello boards…you get the idea.
Well, in the form of pages and links, you can take all of that information and put it into one cohesive, pretty and fun database. 🗃
Some people might like to create editorial calendars and blog posts in Notion, others might prefer to just store banana bread recipes and YouTube videos they want to watch later. Basically, you can make your Notion workspace as complicated or as simple as you’d like.
You can include your personal content as well as professional content in the same space, but still keep them separated – such as the screenshot below.
As you can see, the product is clean, crisp and easy to navigate – but still has everything you could possibly need in your digital life.
Each of those lines of text open up to pages that contain all of the information you want – whether it’s a spreadsheet, calendar, blog post or even a kanban board.
Increíble, ¿verdad?
Maybe you’re starting to see why I nerd out so hard over this product – it’s so simple and so brilliant at the same time. 🤓
But let’s go a bit deeper.
Sure, I’ve briefly explained what the product is at its surface, but let’s dig into what you can do with it.
Sencillo, bonito, potente
As Notion puts it, “Solve your problems your way, bounded only by your imagination.”
And it’s true: there are plenty of amazing examples of people using Notion in incredible ways.
Similar a Airtable Universe, aunque mucho más ligero, es Notion Pages.
Here, you can submit examples of your own Notion pages and get inspiration from others. 🤘
Desde una muestra de currículo hasta una estantería virtual, que se muestra a continuación, hay algunas formas increíbles en las que la gente está utilizando este producto.
Personalmente, utilizo Notion como una lista de tareas pendientes, un tablón de ideas, un espacio para planificar viajes y una forma de organizar los enlaces que quiero leer o ver más tarde.
That’s what makes this product so iconic: much like Airtable and Trello, there’s no right or wrong way to use it. 🙌
Básicamente, Notion se basa en tres características fundamentales:
- Wikis: Similar a un sitio web, donde puedes crear, editar y diseñar tu propio diseño.
- Documentos: Abre tus documentos y trabaja completamente sin conexión.
- Tareas: Crea tareas en nuevos tableros o diseña tu propia lista de tareas.
By separating the core features in an easy and flexible way, it means that users can still use documents for tasks, for example, or add documents to tasks. It’s all completely modular and customizable. 🛠
Want to create a task and link it back to a blog post you’re writing within Notion (or even elsewhere)? You can do that.
Want to build a product roadmap and link it back to a kanban board? Spoiler alert: you can do that, too. 😉
Sustituir herramientas, simplificar procesos
Para expresarlo de forma sucinta, les cito el artículo del WSJ mencionado anteriormente que llega al meollo de lo que quiero decir con esto:
“Notion fuses the best of [Evernote, Google Docs, Keep, Trello, Asana]—and others—into a rare renaissance app, proficient in countless methods of creation and organization. I can’t put a price on the peace of mind that comes from an unfragmented life. Wait, yes I can: It’s eight bucks a month.”
(Debo señalar aquí que, de hecho, existe una versión gratuita de Notion, pero la versión de pago cuesta entre $4-$16 al mes dependiendo de tu plan, de ahí la mención del coste de $8).
Yep – Notion replaces, and sometimes even surpasses, many of the products you’re probably using on a regular basis (thankfully, it doesn’t replace your favorite CRM!). 😳
Como hemos comentado en la última sección, Notion puede hacer prácticamente todo lo que quieras.
Así que, lógicamente, tiene sentido que este producto pueda utilizarse de forma que realice funciones similares a las de Trello, Google Docs y otros.
And unsurprisingly, this is exactly what Notion is aiming for. 🚀
As they explain on their website, “Google Docs made typewriters multiplayer. Dropbox brought file cabinets to the cloud. But conceptually, they evolved little beyond their Industrial Revolution ancestors. We duct-tape everything together with emails, copy/paste and countless open tabs.”
So that’s where they stepped in and created a space that combines all of these elements into one product.
Incluso puede utilizarlo como un wiki para compartir con la gente como un sitio web de la cartera.
By removing the need for toggling from tool to tool, Notion has created a workflow that is seamless and, most importantly, in one place. 👍
Pero, ¿y si quieres utilizar Notion en equipo?
Colaboración de alto nivel
Notion allows you to collaborate across workspaces – which means you can keep your own workspace private if you’d like, and then invite users to work-related spaces. 👫
Esto crea aún más niveles de increíbles posibilidades.
Si quieres colaborar con compañeros en un proyecto, puedes hacerlo creando hojas de ruta, tableros kanban de entregables, listas de recursos e incluso subir prototipos o borradores que necesiten feedback.
From there, you can receive comments inline from collaborators and make edits accordingly. ✍
Se acabó compartir enlaces de Google Doc de un lado a otro, se acabó separar el tablón de Trello de tu espacio de trabajo.
And that’s certainly a breath of fresh air. 💆♀️
While there are some people out there who aren’t fully convinced that Notion is there…yet, it’s just a matter of trying it out for yourself and seeing how it fits into your workflow.
Hay un montón de recursos por ahí para empezar, desde este hasta este, además de algunas ideas únicas para otras cosas que puedes construir en Notion.
It’s really, really exciting to see where Notion is headed next. 💪
And as they continue to grow and find new ways to completely transform the way we work, I know I’ll be there cheering them on. 😄
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