Como a Notion criou o espaço de trabalho completo dos seus sonhos
Episódio 013 - Produtos Icônicos
If “product crushes” were a thing like celebrity crushes, mine would be Notion.
It’s one of the best products in the SaaS world right now – and there’s a chance you’ve never even heard of it. 🤷♀️
De qualquer forma, ele foi apelidado de o aplicativo a ser observado em 2018, com bons motivos.
The company isn’t even a few years old and has already started to reshape how we work, collaborate and store information.
Even The Wall Street Journal referred to Notion as, “the only app you need for work-life productivity.”
And, well, I couldn’t agree more. 😍
When I discovered Notion completely by accident on (in?) the App Store about a year or so ago, I was blown away. I hadn’t been this excited for a product since my first iPhone.
Now, I’m thrilled to bring you a Notion-filled episode of Iconic Products! 🎉
Something to note: no, I’m not getting paid to write about Notion and I have zero affiliation with them whatsoever. I just genuinely love this product so much – and I think you will, too.
Alright, let’s get to it. 👊
Mais devagar, Speed Racer. Afinal, o que diabos é Notion?
Alright, let’s back up for a sec. Notion is an all-in-one workspace that is designed to, well, store just about anything you can think of. 🤯
Create wikis, to-do lists, reading lists, project plans, budgets, photo galleries, blogs – yes, really anything.
Plus, it’s available on desktop, iOS and, most recently, Android.
Think about it this way: your digital life is probably strewn about in your Google Drive, Evernote account, email inbox, Trello boards…you get the idea.
Well, in the form of pages and links, you can take all of that information and put it into one cohesive, pretty and fun database. 🗃
Some people might like to create editorial calendars and blog posts in Notion, others might prefer to just store banana bread recipes and YouTube videos they want to watch later. Basically, you can make your Notion workspace as complicated or as simple as you’d like.
You can include your personal content as well as professional content in the same space, but still keep them separated – such as the screenshot below.
As you can see, the product is clean, crisp and easy to navigate – but still has everything you could possibly need in your digital life.
Each of those lines of text open up to pages that contain all of the information you want – whether it’s a spreadsheet, calendar, blog post or even a kanban board.
Incrível, não é?
Maybe you’re starting to see why I nerd out so hard over this product – it’s so simple and so brilliant at the same time. 🤓
But let’s go a bit deeper.
Sure, I’ve briefly explained what the product is at its surface, but let’s dig into what you can do with it.
Simples, bonito e poderoso
As Notion puts it, “Solve your problems your way, bounded only by your imagination.”
And it’s true: there are plenty of amazing examples of people using Notion in incredible ways.
Semelhante ao Airtable Universe, embora muito mais leve, é o Notion Pages.
Here, you can submit examples of your own Notion pages and get inspiration from others. 🤘
De uma amostra de currículo a uma estante virtual, mostrada abaixo, há algumas maneiras incríveis pelas quais as pessoas estão usando esse produto.
Pessoalmente, uso o Notion como uma lista de tarefas em andamento, um quadro de ideias, um espaço para planejamento de viagens e uma maneira de organizar links que quero ler/assistir mais tarde.
That’s what makes this product so iconic: much like Airtable and Trello, there’s no right or wrong way to use it. 🙌
Basicamente, o Notion foi criado com base em três recursos principais:
- Wikis: Semelhante a um site, no qual você pode criar, editar e projetar seu próprio layout.
- Documentos: Abra seus documentos e trabalhe totalmente off-line.
- Tarefas: Crie tarefas em novos quadros ou crie sua própria lista de tarefas.
By separating the core features in an easy and flexible way, it means that users can still use documents for tasks, for example, or add documents to tasks. It’s all completely modular and customizable. 🛠
Want to create a task and link it back to a blog post you’re writing within Notion (or even elsewhere)? You can do that.
Want to build a product roadmap and link it back to a kanban board? Spoiler alert: you can do that, too. 😉
Substituição de ferramentas, simplificação de processos
Para resumir, apresento a você uma citação do artigo do WSJ mencionado acima que vai ao cerne do que quero dizer com isso:
“Notion fuses the best of [Evernote, Google Docs, Keep, Trello, Asana]—and others—into a rare renaissance app, proficient in countless methods of creation and organization. I can’t put a price on the peace of mind that comes from an unfragmented life. Wait, yes I can: It’s eight bucks a month.”
(Devo observar aqui que existe de fato uma versão gratuita do Notion, mas a versão paga custa entre $4-$16 por mês, dependendo do seu plano, daí a menção do custo de $8).
Yep – Notion replaces, and sometimes even surpasses, many of the products you’re probably using on a regular basis (thankfully, it doesn’t replace your favorite CRM!). 😳
Como discutimos na última seção, o Notion pode fazer praticamente tudo o que você quiser.
Portanto, logicamente, faz sentido que esse produto possa ser usado de forma a realizar funções semelhantes às do Trello, Google Docs e outras.
And unsurprisingly, this is exactly what Notion is aiming for. 🚀
As they explain on their website, “Google Docs made typewriters multiplayer. Dropbox brought file cabinets to the cloud. But conceptually, they evolved little beyond their Industrial Revolution ancestors. We duct-tape everything together with emails, copy/paste and countless open tabs.”
So that’s where they stepped in and created a space that combines all of these elements into one product.
Você pode até mesmo usá-lo como um wiki para compartilhar com as pessoas como um site de portfólio.
By removing the need for toggling from tool to tool, Notion has created a workflow that is seamless and, most importantly, in one place. 👍
Mas e se você quiser usar o Notion como uma equipe?
Colaboração de nível superior
Notion allows you to collaborate across workspaces – which means you can keep your own workspace private if you’d like, and then invite users to work-related spaces. 👫
Isso cria ainda mais níveis de possibilidades incríveis.
Se você quiser colaborar com colegas em um projeto, poderá fazê-lo criando roteiros, quadros kanban de entregas, listas de recursos e até mesmo carregar protótipos ou rascunhos que precisam de feedback.
From there, you can receive comments inline from collaborators and make edits accordingly. ✍
Chega de compartilhar links do Google Doc para lá e para cá, chega de separar o quadro do Trello do seu espaço de trabalho.
And that’s certainly a breath of fresh air. 💆♀️
While there are some people out there who aren’t fully convinced that Notion is there…yet, it’s just a matter of trying it out for yourself and seeing how it fits into your workflow.
Há muitos recursos disponíveis para você começar, desde este até esta, além de algumas ideias exclusivas para outras coisas que você pode criar no Notion.
It’s really, really exciting to see where Notion is headed next. 💪
And as they continue to grow and find new ways to completely transform the way we work, I know I’ll be there cheering them on. 😄
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