13 TED Talks que todo profissional de vendas e marketing deveria assistir

If you’ve had sex, you know how to sell: Mace Horoff at TEDxBocaRaton

Apesar do título clickbait-y, essa palestra de fato apresenta alguns paralelos interessantes sobre como as vendas funcionam e como as pessoas usam táticas semelhantes ao navegar no mundo dos relacionamentos.

According to Horoff, “The question isn’t whether you can sell or not — the question is, ‘What motivates you to sell?’”

This talk is perfect for sales people who want to explore the psychology of selling in a strange, funny and slightly raunchy way. 😅

Os segredos que nos levam a um sucesso maior: Jon Gordon no TEDxHilliard

Gordon is a fantastic storyteller that gets to the heart of what it takes to be successful. It’s easier said than done, but crucial: never give up. 💪

He even references “grit,” which Angela Lee Duckworth discusses in her TED Talk (more on her toward the end of this post) and the importance of perseverance.

This is an inspiring talk for anyone who needs a bit of motivation to keep running and to not just go through the motions of life. 🏃‍

Creative thinking — how to get out of the box and generate ideas: Giovanni Corazza at TEDxRoma

This TED Talk explores — you guessed it — creative thinking. It dives into the idea of practicing out-of-the-box thinking, and offers advice on how to think more creatively in your everyday life.

Corazza also discusses the idea of applying theories and concepts to areas that were never applied to before, finding the best answers and working in the right environment, among many other points. ✅

Essa palestra é perfeita para qualquer profissional de marketing ou vendedor que esteja se sentindo travado em termos de criatividade ou que precise apenas de uma nova perspectiva.

Você é contagioso: Vanessa Van Edwards no TEDxLondon

There are very few (if any) TED speakers as charming as Van Edwards. In this talk, learn more about human behavior, and how our actions can influence those around us. 👫

There are a lot of fascinating psychological and sociological aspects of this talk, and it’s perfect for sales people who want to better understand the science of body language and verbal cues.

A habilidade da autoconfiança: Dr. Ivan Joseph no TEDxRyersonU

O Dr. Joseph fala sobre o que significa autoconfiança e como você pode adquirir essa habilidade.

He explains that the key to self-confidence is repetition, repetition, repetition — also referenced simply as persistence. There’s no magic button, it’s just about believing that you can do something and going for it. 🙌

Esta palestra é perfeita para qualquer pessoa que queira trabalhar sua confiança e enfrentar as adversidades de frente.

The greatest TED Talk ever sold: Morgan Spurlock at TED

Spurlock, famoso por Super Size Me, adotou uma abordagem bem-humorada e reveladora em seu TED Talk.

He decided to put the naming rights for his talk up for sale, and goes into his quest to make a sponsored film about sponsorship, which in turn becomes a shameless plug for his own sponsored film — so meta. 😏

This talk gives a fascinating look into the world of brand marketing and how things work behind the scenes — an entertaining 20 minutes that just about any marketer will appreciate.

Is There a Buy Button Inside the Brain: Patrick Renvoise at TEDxBend

Esta palestra se aprofunda na psicologia do comportamento do consumidor de uma forma divertida e acessível.

Renvoise explora o cérebro reptiliano versus o novo cérebro e oferece aos profissionais de marketing um plano de quatro etapas para chegar ao cerne do que seus clientes desejam.

In the end, following this process can supposedly trigger the “buy button” in your customers’ brains — sounds cool, right? 😎

Como vender sem vender sua alma: Steve Harrison no TEDxWilmingtonSalon

In this talk, Harrison explains how you can persuade more people to say “yes” to what you offer without feeling as if you’re being a high-pressure salesperson.

Both inspiring and humorous, this marketing and sales expert helps redefine what it really means to sell. 💰

Harrison apresenta um método de quatro etapas que pode ajudar qualquer vendedor ou profissional de marketing a liberar seu potencial para que possa se sentir mais confortável, confiante e convincente.

The best sales people are the best listeners — not the best talkers. 🤯

O que aprendi com 100 dias de rejeição: Jia Jiang no TEDxMtHood

Esta palestra se aventura em um dos territórios mais aterrorizantes: a rejeição.

Jiang buscou a rejeição por 100 dias. Ele fez de tudo, desde pedir emprestado a um estranho o $100 até solicitar donuts no formato dos anéis olímpicos.

This led to Jiang desensitizing himself to the pain and shame that rejection can bring and, as a result, found that simply asking for what you want can open up possibilities where you expect to find dead ends — something all of us can learn from. 😉

Smart Failure for a Fast-Changing World: Eddie Obeng at TED

The world is rapidly changing— yeah, shocking. 😆

But because of the speed in which the world is changing, creative output just isn’t keeping up. That’s why in this talk, Obeng focuses on three changes we should apply in order to be more productive and the importance of having a stronger culture of “smart” failure.

Isso é perfeito para profissionais de vendas e marketing que precisam de inspiração para seu crescimento profissional em um mundo em constante mudança.

How to speak so that people want to listen: Julian Treasure at TED

Have you ever felt like you’re talking, but nobody is listening? I think we’ve all been there. 🙋‍

Treasure é um especialista em som e, em sua palestra, ele demonstra alguns exercícios vocais úteis e compartilha dicas sobre como falar com empatia. Ele oferece sua visão de um mundo cheio de escuta e compreensão.

It essentially comes down to human intelligence combined with higher levels of awareness — interpersonal skills are key to being great at sales and/or marketing! 🔑

The Skill of Humor: Andrew Tarvin at TEDxTAMU

Humor is something that transcends most barriers — it’s something that is understood by virtually everyone.

No entanto, há muitas pessoas que acham que não podem utilizar o humor ou que não têm alegria em suas vidas.

Tarvin usa sua palestra para mostrar como todos podem usar o humor em suas vidas cotidianas. Ele explica que o humor faz com que as pessoas ouçam, aumenta a retenção da memória de longo prazo, melhora a compreensão e muito mais.

It’s an entertaining, fun talk that reminds us to not take things too seriously all the time and to try to use humor to our benefit. 🙂

Grit — The Power of Passion and Perseverance: Angela Lee Duckworth at TED

In this TED classic, Duckworth explains how she left her job in management consulting to teach math in New York City’s public school system.

During this challenging and eye-opening experience, she began to observe why some students succeeded and some just became frustrated. She carried out an extensive study as a result, and found that the top predictor for success was “grit.”

It’s about more than just intelligence to be successful — check out this talk to learn more about what it means to be gritty. 🤜

Esperamos que você tenha encontrado algo esclarecedor e útil nesses vídeos e que esteja pronto para enfrentar seu próximo desafio!

Let us know your favorites in the comments 👇