13 TED-Talks, die jeder Vertriebs- und Marketingprofi sehen sollte

TED-Talks sind eine Fundgrube fĂŒr Informationen und unterschiedliche Perspektiven.

And since you can watch a TED video on just about any topic, we’ve listed 13 of the most interesting and enlightening videos for sales and marketing professionals! 👊

While not all of these videos are about sales and/or digital marketing specifically, they can certainly apply to your functions (and maybe even just make you a more well-rounded person) — this collection includes useful advice both for interpersonal and practical skills.

With that said, check out these TED hits! 👇

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If you’ve had sex, you know how to sell: Mace Horoff at TEDxBocaRaton

Trotz des Clickbait-Titels zeigt dieser Vortrag einige interessante Parallelen zwischen der Funktionsweise des Verkaufs und der Verwendung Àhnlicher Taktiken in der Welt der Partnersuche auf.

According to Horoff, “The question isn’t whether you can sell or not — the question is, ‘What motivates you to sell?’”

This talk is perfect for sales people who want to explore the psychology of selling in a strange, funny and slightly raunchy way. 😅


Die Geheimnisse, die uns zu grĂ¶ĂŸerem Erfolg fĂŒhren: Jon Gordon bei TEDxHilliard

Gordon is a fantastic storyteller that gets to the heart of what it takes to be successful. It’s easier said than done, but crucial: never give up. 💪

He even references “grit,” which Angela Lee Duckworth discusses in her TED Talk (more on her toward the end of this post) and the importance of perseverance.

This is an inspiring talk for anyone who needs a bit of motivation to keep running and to not just go through the motions of life. 🏃‍


Creative thinking — how to get out of the box and generate ideas: Giovanni Corazza at TEDxRoma

This TED Talk explores — you guessed it — creative thinking. It dives into the idea of practicing out-of-the-box thinking, and offers advice on how to think more creatively in your everyday life.

Corazza also discusses the idea of applying theories and concepts to areas that were never applied to before, finding the best answers and working in the right environment, among many other points. ✅

Dieser Vortrag ist perfekt fĂŒr alle Marketingexperten und Vertriebsmitarbeiter, die sich kreativ festgefahren fĂŒhlen oder einfach eine neue Perspektive brauchen.


Du bist ansteckend: Vanessa Van Edwards bei TEDxLondon

There are very few (if any) TED speakers as charming as Van Edwards. In this talk, learn more about human behavior, and how our actions can influence those around us. 👫

There are a lot of fascinating psychological and sociological aspects of this talk, and it’s perfect for sales people who want to better understand the science of body language and verbal cues.


Die FĂ€higkeit des Selbstvertrauens: Dr. Ivan Joseph bei TEDxRyersonU

Dr. Joseph spricht darĂŒber, was Selbstvertrauen bedeutet und wie Sie diese FĂ€higkeit erwerben können.

He explains that the key to self-confidence is repetition, repetition, repetition — also referenced simply as persistence. There’s no magic button, it’s just about believing that you can do something and going for it. 🙌

Dieser Vortrag ist perfekt fĂŒr alle, die an ihrem Selbstvertrauen arbeiten und Widrigkeiten frontal angehen wollen.


The greatest TED Talk ever sold: Morgan Spurlock at TED

Spurlock, bekannt durch Super Size Me, wĂ€hlte fĂŒr seinen TED Talk einen humorvollen und augenöffnenden Ansatz.

He decided to put the naming rights for his talk up for sale, and goes into his quest to make a sponsored film about sponsorship, which in turn becomes a shameless plug for his own sponsored film — so meta. 😏

This talk gives a fascinating look into the world of brand marketing and how things work behind the scenes — an entertaining 20 minutes that just about any marketer will appreciate.


Is There a Buy Button Inside the Brain: Patrick Renvoise at TEDxBend

Dieser Vortrag vertieft die Psychologie des Verbraucherverhaltens auf unterhaltsame und leicht verstÀndliche Weise.

Renvoise untersucht das Reptiliengehirn im Vergleich zum neuen Gehirn und gibt Vermarktern einen Vier-Stufen-Plan an die Hand, mit dem sie den WĂŒnschen ihrer Kunden auf den Grund gehen können.

In the end, following this process can supposedly trigger the “buy button” in your customers’ brains — sounds cool, right? 😎


Wie man verkauft, ohne seine Seele zu verkaufen: Steve Harrison bei TEDxWilmingtonSalon

In this talk, Harrison explains how you can persuade more people to say “yes” to what you offer without feeling as if you’re being a high-pressure salesperson.

Both inspiring and humorous, this marketing and sales expert helps redefine what it really means to sell. 💰

Harrison stellt eine vierstufige Methode vor, die jedem VerkĂ€ufer oder Vermarkter helfen kann, sein Potenzial freizusetzen, damit er sich wohler fĂŒhlt, selbstbewusster und ĂŒberzeugender ist.

The best sales people are the best listeners — not the best talkers. 🤯


Was ich aus 100 Tagen der Ablehnung gelernt habe: Jia Jiang bei TEDxMtHood

Dieser Vortrag wagt sich in eines der schrecklichsten Gebiete vor: Ablehnung.

Jiang suchte 100 Tage lang nach Ablehnung. Er tat alles, von der Bitte an einen Fremden, ihm $100 zu leihen, bis zur Bitte um Donuts in Form der olympischen Ringe.

This led to Jiang desensitizing himself to the pain and shame that rejection can bring and, as a result, found that simply asking for what you want can open up possibilities where you expect to find dead ends — something all of us can learn from. 😉


Smart Failure for a Fast-Changing World: Eddie Obeng at TED

The world is rapidly changing— yeah, shocking. 😆

But because of the speed in which the world is changing, creative output just isn’t keeping up. That’s why in this talk, Obeng focuses on three changes we should apply in order to be more productive and the importance of having a stronger culture of “smart” failure.

Dies ist ideal fĂŒr Vertriebs- und Marketingfachleute, die in einer sich stĂ€ndig verĂ€ndernden Welt Anregungen fĂŒr ihr berufliches Wachstum brauchen.


How to speak so that people want to listen: Julian Treasure at TED

Have you ever felt like you’re talking, but nobody is listening? I think we’ve all been there. 🙋‍

Treasure ist ein Klangexperte. In seinem Vortrag zeigt er einige nĂŒtzliche StimmĂŒbungen und gibt Tipps, wie man mit EinfĂŒhlungsvermögen sprechen kann. Er stellt seine Vision einer Welt voller Zuhören und VerstĂ€ndnis vor.

It essentially comes down to human intelligence combined with higher levels of awareness — interpersonal skills are key to being great at sales and/or marketing! 🔑


The Skill of Humor: Andrew Tarvin at TEDxTAMU

Humor is something that transcends most barriers — it’s something that is understood by virtually everyone.

Es gibt jedoch viele Menschen, die glauben, dass sie Humor nicht gebrauchen können, oder denen es in ihrem Leben an Verspieltheit fehlt.

Tarvin zeigt in seinem Vortrag, wie jeder im Alltag Humor einsetzen kann. Er erklÀrt, dass Humor die Menschen zum Zuhören bringt, das LangzeitgedÀchtnis stÀrkt, das VerstÀndnis verbessert und vieles mehr.

It’s an entertaining, fun talk that reminds us to not take things too seriously all the time and to try to use humor to our benefit. 🙂


Grit — The Power of Passion and Perseverance: Angela Lee Duckworth at TED

In this TED classic, Duckworth explains how she left her job in management consulting to teach math in New York City’s public school system.

During this challenging and eye-opening experience, she began to observe why some students succeeded and some just became frustrated. She carried out an extensive study as a result, and found that the top predictor for success was “grit.”

It’s about more than just intelligence to be successful — check out this talk to learn more about what it means to be gritty. 🤜


Wir hoffen, dass Sie etwas Erhellendes und Hilfreiches in diesen Videos gefunden haben und bereit sind, Ihre nÀchste Herausforderung in Angriff zu nehmen!

Let us know your favorites in the comments 👇


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Wir hoffen, dass Ihnen dieser Beitrag gefallen hat. Wenn ja, empfehlen Sie ihn weiter!

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Ali Colwell