13 charlas TED que todo profesional del marketing y las ventas debería ver

If you’ve had sex, you know how to sell: Mace Horoff at TEDxBocaRaton

A pesar de que el título es un poco "clickbait", la charla ofrece interesantes paralelismos entre el funcionamiento de las ventas y el uso de tácticas similares en el mundo de las citas.

According to Horoff, “The question isn’t whether you can sell or not — the question is, ‘What motivates you to sell?’”

This talk is perfect for sales people who want to explore the psychology of selling in a strange, funny and slightly raunchy way. 😅

Los secretos que nos conducen a un mayor éxito: Jon Gordon en TEDxHilliard

Gordon is a fantastic storyteller that gets to the heart of what it takes to be successful. It’s easier said than done, but crucial: never give up. 💪

He even references “grit,” which Angela Lee Duckworth discusses in her TED Talk (more on her toward the end of this post) and the importance of perseverance.

This is an inspiring talk for anyone who needs a bit of motivation to keep running and to not just go through the motions of life. 🏃‍

Creative thinking — how to get out of the box and generate ideas: Giovanni Corazza at TEDxRoma

This TED Talk explores — you guessed it — creative thinking. It dives into the idea of practicing out-of-the-box thinking, and offers advice on how to think more creatively in your everyday life.

Corazza also discusses the idea of applying theories and concepts to areas that were never applied to before, finding the best answers and working in the right environment, among many other points. ✅

Esta charla es perfecta para cualquier comercial o vendedor que se sienta estancado creativamente, o que simplemente necesite una nueva perspectiva.

Eres contagioso: Vanessa Van Edwards en TEDxLondon

There are very few (if any) TED speakers as charming as Van Edwards. In this talk, learn more about human behavior, and how our actions can influence those around us. 👫

There are a lot of fascinating psychological and sociological aspects of this talk, and it’s perfect for sales people who want to better understand the science of body language and verbal cues.

La habilidad de confiar en uno mismo: Dr. Ivan Joseph en TEDxRyersonU

El Dr. Joseph habla de lo que significa la confianza en uno mismo y de cómo se puede adquirir esta habilidad.

He explains that the key to self-confidence is repetition, repetition, repetition — also referenced simply as persistence. There’s no magic button, it’s just about believing that you can do something and going for it. 🙌

Esta charla es perfecta para cualquiera que quiera trabajar su confianza y enfrentarse a la adversidad sin rodeos.

The greatest TED Talk ever sold: Morgan Spurlock at TED

Spurlock, de Super Size Me, adoptó un enfoque humorístico y revelador en su charla TED.

He decided to put the naming rights for his talk up for sale, and goes into his quest to make a sponsored film about sponsorship, which in turn becomes a shameless plug for his own sponsored film — so meta. 😏

This talk gives a fascinating look into the world of brand marketing and how things work behind the scenes — an entertaining 20 minutes that just about any marketer will appreciate.

Is There a Buy Button Inside the Brain: Patrick Renvoise at TEDxBend

Esta charla profundiza en la psicología del comportamiento del consumidor de una forma amena y cercana.

Renvoise analiza el cerebro reptiliano frente al nuevo cerebro y ofrece a los profesionales del marketing un plan de cuatro pasos para llegar al corazón de lo que quieren sus clientes.

In the end, following this process can supposedly trigger the “buy button” in your customers’ brains — sounds cool, right? 😎

Cómo vender sin vender tu alma: Steve Harrison en TEDxWilmingtonSalon

In this talk, Harrison explains how you can persuade more people to say “yes” to what you offer without feeling as if you’re being a high-pressure salesperson.

Both inspiring and humorous, this marketing and sales expert helps redefine what it really means to sell. 💰

Harrison se adentra en un método de cuatro pasos que puede ayudar a cualquier vendedor o comercial a liberar su potencial para sentirse más cómodo, seguro y convincente.

The best sales people are the best listeners — not the best talkers. 🤯

Lo que aprendí de 100 días de rechazo: Jia Jiang en TEDxMtHood

Esta charla se aventura en uno de los territorios más aterradores: el rechazo.

Jiang buscó el rechazo durante 100 días. Hizo de todo: desde pedir prestado a un desconocido el $100 hasta solicitar donuts con la forma de los aros olímpicos.

This led to Jiang desensitizing himself to the pain and shame that rejection can bring and, as a result, found that simply asking for what you want can open up possibilities where you expect to find dead ends — something all of us can learn from. 😉

Smart Failure for a Fast-Changing World: Eddie Obeng at TED

The world is rapidly changing— yeah, shocking. 😆

But because of the speed in which the world is changing, creative output just isn’t keeping up. That’s why in this talk, Obeng focuses on three changes we should apply in order to be more productive and the importance of having a stronger culture of “smart” failure.

Es perfecto para los profesionales de las ventas y el marketing que necesitan un poco de inspiración para su crecimiento profesional en un mundo en constante cambio.

How to speak so that people want to listen: Julian Treasure at TED

Have you ever felt like you’re talking, but nobody is listening? I think we’ve all been there. 🙋‍

Treasure es un experto en sonido, y en su charla muestra algunos ejercicios vocales útiles y comparte consejos sobre cómo hablar con empatía. Ofrece su visión de un mundo lleno de escucha y comprensión.

It essentially comes down to human intelligence combined with higher levels of awareness — interpersonal skills are key to being great at sales and/or marketing! 🔑

The Skill of Humor: Andrew Tarvin at TEDxTAMU

Humor is something that transcends most barriers — it’s something that is understood by virtually everyone.

Sin embargo, hay mucha gente que no cree que pueda utilizar el humor o que carece de sentido del humor en su vida.

Tarvin utiliza su charla para mostrar cómo todo el mundo puede utilizar el humor en su vida cotidiana. Explica que el humor hace que la gente escuche, aumenta la retención de la memoria a largo plazo, mejora la comprensión y mucho más.

It’s an entertaining, fun talk that reminds us to not take things too seriously all the time and to try to use humor to our benefit. 🙂

Grit — The Power of Passion and Perseverance: Angela Lee Duckworth at TED

In this TED classic, Duckworth explains how she left her job in management consulting to teach math in New York City’s public school system.

During this challenging and eye-opening experience, she began to observe why some students succeeded and some just became frustrated. She carried out an extensive study as a result, and found that the top predictor for success was “grit.”

It’s about more than just intelligence to be successful — check out this talk to learn more about what it means to be gritty. 🤜

Esperamos que estos vídeos te hayan servido de ayuda y te hayan servido para afrontar tu próximo reto.

Let us know your favorites in the comments 👇