The 25+ Best Sales Tools to Help Your Team Be Successful

A supporting suite of sales tools can make the difference between a successful sales team and a less successful one.

Here’s some of the things a suite of sales tools can do:

  • Help you to flawlessly follow up your sales leads
  • Give you insights in your numbers and how to improve
  • Provide you with whole new ways to communicate and operate
  • Make prospecting more efficient
  • Understand your customers better
  • … and so much more.

At Salesflare, we often hear how a better product doing each of these jobs can be defining to a salesperson’s daily routine and success.

easy to use CRM

That’s why we created this list of sales tools, organized by category, with the top sales tools that will support you best.

Note of course that many of these tools fit into multiple categories and can cover a variety of tasks.

Alright, let’s get started. 🏁

Sales CRM tools


You know how sales people don’t use their CRM? 😧

Most CRMs are complex and require an extraordinary amount of data input. Not so with Salesflare! ✨

Salesflare tracks and centralizes all sales lead info and interactions automatically. It gathers it from your emails, email signatures, calendar meetings, phone calls, company databases, publicly available info, email and web tracking, … so you don’t have to. Based on that, Salesflare helps you follow up better and sell more.

The CRM integrates very closely with Google Workspace, Microsoft Office 365 and LinkedIn (with a built-in email finder extension), so you never have to switch tabs to manage your leads. And it allows you to send email sequences and build custom sales dashboards.

Salesflare - the best sales tool
You can try Salesflare out for free for up to 30 days! 👈

Sales prospecting tools is a cold outreach automation platform that helps salespeople find, validate and email prospects with better conversion rates. It offers a variety of features, included drip email campaigns, an email verifier, professional email search and more.



Hunter is an all-in-one product for cold outreach automation. With its tools you can find the email of your prospects in plenty of different ways: you can get a list of all people working in the specific company using Domain Search, find contact information of a single professional with Email Finder, or even find the article author’s email just by having the article URL with Author Finder. Next to that, Hunter offers an email verification tool as well as a cold outreach automation tool that’s completely free. 🙌



Mr. E by EasyLeadz is the easiest way to find B2B contact numbers with just one click. Enrich any business profile with direct mobile numbers i.e direct dials. Their hit rate and the accuracy of the numbers is probably the best in the industry. Sales professionals, recruiters, headhunters, account managers, marketers, business developers who are looking for efficient and faster ways to reach out to other professionals over phone calls can use Mr. E chrome extension to instantly find contact numbers in a click. 💪




Datanyze is a unique B2B contact assistant helping you connect with your ideal prospects. With over 100M+ contacts in their database, Datanyze has one of the largest (and most accurate) offerings of contact data in the industry. Salespeople and dealmakers all over the world are using Datanyze to shorten sales cycles and increase sales.




Saleshandy is a specialized cold outreach software for lead generation agencies, growth teams and sales teams. Unified inbox, unlimited email account connections and automated follow-ups, email warmup, deep personalization, sequence scoring, A/Z testing, email verification, and spintax functionality helps send personalized cold emails with high email deliverability at scale.


Sales enablement tools


Unitel is a virtual phone system that lets you handle customer calls from anywhere, using one main business number that works across all devices. It’s designed to prioritize sales calls so you seize every chance to close a deal. Unitel’s auto attendant smartly routes calls, directing customer service inquiries to support and sales calls to your sales team, ensuring your customers get quick, friendly responses. Built for busy entrepreneurs and backed by outstanding support, Unitel allows you to focus on growing your business, instead of overcomplicated phone system software.

Unitel VOIP phone system



Sender is a multipurpose tool that can be used by any size business. Check out Capterra’s top-rated omnichannel if you want to take your email and SMS marketing to the next level. The Sender interface and features are designed to be as simple as possible while still providing robust functionality. For example, sender’s built-in email design tool makes it simple to create emails quickly and efficiently with simple drag-and-drop editing.



Loom is a new kind of work communication tool that helps you get your message across through instantly shareable videos. It’s a great tool for sales enablement in that every 10 seconds of video you record is equivalent to 81 seconds of typing. So with this sales tool, that means no more super long emails that take forever to write. Simply click Loom to record and start saving time! 📹

screen recording tool



Intercom is a great tool for a myriad of reasons, but it’s also the perfect way to target prospects. No matter your company size, Intercom allows you to automatically send targeted messages to visitors 24/7 and live chat with the best leads on your website. Maybe you want to see if someone has a question on pricing, or you want to tailor your messages based on their company size – the possibilities are virtually endless!

intercom business messenger


HubSpot Sales Hub

HubSpot Sales Hub is the perfect all-in-one solution for growing companies to scale their sales and business operations. HubSpot Sales Hub provides a collection of tools to empower your sales reps including sales engagement tools, quote and CPQ functionality, reporting and analytics, and more. The best part is that it syncs with HubSpot’s all-in-one CRM which syncs all of your sales data to your marketing, customer service, and operations teams. With HubSpot, you’re not only getting a sales toolkit but unlocking the potential of all your teams together.



ProProfs Chat

ProProfs Chat enables your business to capture sales qualified leads in real-time. With the ability to communicate and engage instantly with leads, your sales team can track and identify the right prospects and save lead data in favorite CRM integration. This real-time engagement also helps your sales team to grab the opportunity to convert leads into customers during the same chat session.

ProProfs chat



Showpad is described as a leading sales enablement platform for the modern seller. Its all-in-one platform empowers sales and marketing teams to engage buyers by integrating industry-leading training and coaching software with innovative content solutions. Using comprehensive data on successful sales interactions, Showpad uses AI to discover, replicate and automate what works for top performers.




If you’re in sales and want a dedicated tool for your sales meetings, have a look at Demodesk. It’s online video conferencing app with an integrated scheduling feature, allowing you to do video calls and screensharing/co-browsing, without asking your customer to download anything.




Userlike is an all-in-one customer communication software for live chat and messaging. Website chat is the easiest and most natural way to generate leads and guide them through the sales funnel. And with messaging apps such as WhatsApp, Facebook Messenger and SMS, you can stay in touch with your customers on their favorite channels – and induce them to come back for another transaction.




Highspot helps companies improve their sales teams’ performance by turning strategic initiatives into business outcomes. Its unified sales enablement platform gives revenue teams a single solution to elevate customer conversations and drive repeatable revenue, bringing together native content and guidance, training and coaching, and engagement intelligence — all supported by actionable analytics.




Paperflite is the leading marketing collateral and sales enablement software that allows sales and marketing teams to organize, distribute, and share their content. With Paperflite, you can track your content across its entire journey, get a deeper insight into what works best when, and know how your prospects engage with your content on multiple channels. Paperflite’s real-time engagement analytics enables you to instantly engage with hot leads and nurture cold ones based on their content consumption patterns.




Elementor is one of the most popular website builders on that planet, enabling just about anyone to create a WordPress site without having to write a single line of code. While not exclusively a sales tool, Elementor stands out by offering a variety of powerful sales-enabling tools, such as its code-free popup and form builders. If you have a WordPress website (and chances are, you do) Elementor should be your weapon of choice. You can integrate with virtually every platform mentioned on this list and connect with potential customers at all times.




Camo gives you the power to look incredible on video. By using the cameras on your phone as a webcam, and integrating with apps running on your computer such as Zoom, Meet, Teams, and more, Camo unlocks pro-level video quality and enables you to make the best impression possible in your next sales call or team meeting. See the difference for yourself by trying the free edition, or upgrade for access to addition features such as customizable overlays, higher resolutions, and advanced video effects.




LiveAgent is a fully-featured multi-purpose help desk solution. LiveAgent’s multichannel capabilities and ticketing system make it easy to manage your sales channels. For example, you can integrate your social media accounts, send marketing emails, or create a digital call center. You also get access to one of the fastest live chat widgets on the market. The live chat widget is easy to implement on your e-commerce website. Use it to improve customer engagement and decrease cart abandonment.




Modern GTM teams can accelerate revenue across the entire customer lifecycle with the help of Breyta’s robust and collaborative workspace. The ultimate goal of this tool is to assist businesses in developing stronger relationships with their customers and delivering consistent, customized, in-the-moment experiences across the customer journey.


Sales management tools


SalesLoft is a leading sales engagement and sales management platform, helping sales organizations deliver better sales experiences for their customers. More than 2,000 customers use the company’s category-leading sales engagement platform to engage in more relevant, authentic and sincere ways, including Square, MuleSoft, Alteryx and Dell.




Ambition helps sales organizations get real-time performance insights and create revenue-driving culture. Clients use the Ambition platform to create transparent, goal-oriented and inspired sales teams and call centers. 👩‍💻




Your Sales team shouldn’t have to worry about mundane, repetitive expense reporting, tracking, and management tasks. As an expense management software, Fyle is built to streamline your entire expense management process. With Fyle, you can keep track of business expenses using their receipt scanning tool, Gmail, and Outlook add-ons and report them in an instant from any device. Plus, the robust policy check engine within the software auto-audits the expense reports in real-time so that they can submit them error-free. Even after submission, both employees and the finance team can keep track of the expense claim and ensure the reimbursement cycle is closed on time.

Sales mobile tools


DocuSign helps organizations connect and automate how they prepare, sign, act upon and manage agreements like many other electronic signature capture software. As part of their cloud-based System of Agreement Platform, DocuSign offers eSignature, one of the most efficient ways to sign documents electronically on practically any device, from almost anywhere, at any time. This tool is perfect for salespeople on the go who need to have documents signed on the spot, without needing to worry about using a printer and sending documents back and forth.




Slack is the perfect tool for keeping in touch with your sales team, no matter where business takes you. In short, Slack is a collaboration hub for teamwork, where the right people are always kept in the loop and key information is always at their fingertips. Work in Slack happens in channels, so all the right people can be included, all relevant information is kept in one place and new team members are able to get up to speed easily. 🙌

slack messenger app

Sales productivity tools

Datanyze Insider (Chrome extension)

Used by more than 50,000 sales professionals, Datanyze Insider is a great sales tool that helps you efficiently research accounts, build highly targeted prospect lists and export contacts where they need to go in a fraction of the time. And the best part: it’s free! 💸



Google Workspace

It’s hard to beat Google’s collaboration and productivity apps – from docs to sheets to shareable folders to Gmail, Google Workspace has businesses covered with the tools they need to create, communicate, collaborate and more.

G Suite Google Workspace



Dropbox is a great alternative to Google Workspace if you’re looking for a place to store files and collaborate with colleagues. The company’s mission is to unleash the world’s creative energy by designing a more enlightened way of working.




If your sales process revolves around phone-based support in any way, CloudTalk can help you take it to the next level. Basically, it was designed to make and receive more calls, and do it much faster – so that your sales reps have more opportunities (and time) to close deals. Plus, it keeps track of every conversation, so you can easily leverage the insights on your customers and sales agents.



Cirrus Insight

Cirrus Insight is a sales productivity tool created for salespeople to bridge the gap between their Outlook or Gmail inbox with top customer relationship management (CRM) tool, Salesforce. Cirrus Insight automatically syncs Salesforce activity, empowering you to look up and update records, create new leads, schedule meetings, and assign tasks – all from your inbox.

cirrus insight



CallHippo is a next-generation cloud-based Business telephony Solution that helps businesses connect with their leads and customers anywhere around the globe.
By helping over 5000 brands to run & grow their business, CallHippo is empowering businesses to connect with customers, measure agent productivity, and perform a myriad of functions. The end-to-end cloud telephony system with world-class support provides an ultimate experience.



Sales automation tools


This tool offers powerful analytics, automation and enhancements for your outbound communications. With email tracking, one-click templates and scheduled sending, Mailshake is a good tool for anyone wanting to send effective emails.

Or, if you want all this right within your CRM itself, you can check out Salesflare‘s email workflows now too. Let our customers inspire you with how they use email workflows in these videos:
salesflare how-to video on email workflows



A tool that also offers a free Chrome extension, LeadExporter allows you to gather relevant data from LinkedIn profiles in a single form, automatically (note: LinkedIn has been cracking down on automation tools such as Dux-Soup recently, so proceed with caution with sales tools like this).


Outreach is a leading sales engagement platform that accelerates revenue growth by optimizing every interaction throughout the customer lifecycle. The platform manages all customer interactions across email, voice and social, and leverages machine learning to guide reps to take the right actions – saving you time and resources. ⏳



Hubsell provides an end-to-end sales automation solution to B2B companies that enables you to connect with relevant buyers in the right way. Hubsell will generate B2B data on-demand according to your criteria (guaranteeing above 95% accuracy) and can send it directly to your CRM. On the same platform, you can automate multi-channel and personalised outreach campaigns to generate sales qualified leads at scale.




Zapier gives people internet superpowers by letting them easily connect and automate the apps they use. Partners utilize Zapier to offer their customers integrations with 1,000+ apps. The Zapier Developer Platform enables developers to add APIs for private or public use. Connect your sales toolkit and save your sales team time.




LeadIQ enables your sales team to reach the right prospects at the ideal companies. Capture leads directly from LinkedIn Sales Navigator or any website with one click and add them straight into your favorite sales tools, whether you use HubSpot CRM, Salesforce, etc. It takes 25 clicks, on average, to create an account in Salesforce; LeadIQ does it in 3. Your sales reps will reach the right prospects faster.


Sales promotion tools


Looking to send insightful, beautiful emails to your prospects or customers? Mailchimp is an always-on marketing platform for small businesses. They make innovative, beautiful products that empower businesses to communicate effectively with their audiences.




If you’re wanting to connect to prospects and customers via social media, there isn’t a better free sales tool out there than Buffer. This tool lets you schedule and plan social media content with ease. Keep in mind: if you want reporting tools, you’ll have to pay for Buffer. The free version is quite limited overall, but there are some relatively inexpensive paid subscriptions for the tool.




When your team needs to create and organize the posts for social media there’s an all-in-one solution. Kontentino is an intuitive social media tool for the effective management of social media accounts. Except for a flawless workflow within the team, Kontentino will manage multiple business profiles in one calendar, offer a live post preview, and plan boosting of your company’s Facebook posts in advance. It’s a management and cooperation tool for every agency.




If you are wondering how to increase your sales and easily sell and advertise your products on multiple channels DataFeedWatch is here to help. It is a feed marketing and PPC automation solution available in over 60 countries and across 2000+ eCommerce channels like Google, Facebook, Amazon, etc. Their goal is to help agencies, retailers, and online merchants to grow and reach their sales objectives.


Sales forecasting tools

First of all, if you’re not ready for a dedicated tool, check out our sales forecast template. If you are, keep reading!


Using AI, MoData helps high-growth B2B enterprises accelerate revenue acquisition, conversion and retention. Their products empower sales and marketing executives to make a real difference to their company’s top line with modules such as pipeline management, account-based sales, forecasting and more. 😄




Intuendi is a new solution for sales forecasting: login to the platform, load your catalogue and sales history, push a button and you will easily get a demand forecast for your products. The sales tool is a demand forecasting SaaS platform for manufacturing and e-commerce, offering you and your sales team valuable insights.


Sales intelligence tools

LinkedIn Sales Navigator

A must-have for many sales teams, this sales tool helps you target the right buyers, offers key insights and helps you engage with personalized outreach capabilities. Features include advanced search options, lead recommendations, integrations with sales tools and more. 🦸‍♀️

LinkedIn Sales Navigator



Crunchbase is the place for learning about companies, discovering investments, tracking industry trends and finding news about hundreds of thousands of public and private companies globally. From startups to Fortune 500 companies, Crunchbase provides the depth and breadth of knowledge that ensures its data is recognized as the primary source of business information by millions of users globally. Crunchbase is the perfect place for salespeople to gather additional insights into prospects and current customers.




DiscoverOrg’s solutions provide a stream of accurate and actionable company, contact and buying intelligence that can be used to find, connect with and sell to target buyers more effectively – as well as the ability to integrate with other sales tools.




Leadfeeder is lead generation software that increases your sales intelligence by integrating your sales and marketing data. Leadfeeder shows you the companies visiting your website, how they found you, and what they’re interested in. Leadfeeder uses machine learning to filter data in your Google Analytics. Leadfeeder gets the network names and locations of the visitor from Google Analytics, and the lead generation is done based on this. Additionally, Leadfeeder provides LinkedIn Sales Navigator integration and a contacts section to give you more information on who you should reach out to from a specific company.




SalesIntel provides accurate and affordable B2B contact data. They’re your resource for contact data with the highest number of direct dial numbers available in the industry, technographics, firmographics, data enrichment, intent data and Research-on-demand services all rolled into one user-friendly portal. Their combination of automation and researchers allows them to do a 90 day re-verification which keeps their human-verified data quality at a consistent 95% accuracy. With SalesIntel, your sales and marketing teams can easily find new contact data for your prospects and start closing more deals and update your current contacts to keep your data accurate.




ContactOut gives your team the ability to quickly find the email address of their prospects online. It primarily features a Chrome extension that finds the email address of LinkedIn and GitHub users. Its other useful features include a dashboard that gives you an easy way to organize your leads and export your list to your desktop and a people search tool that lets you find leads that are not in LinkedIn.


Sales closing tools


Loopio’s software streamlines all tasks involved in the RFP process to help sales teams close deals quickly. From auto-populating answers, to generating branded templates, and saving your best responses in a centralized RFP Library, Loopio will help you deliver proposals faster and more efficiently.



Better Proposals

If you’re looking for a sales tool that will help you send beautiful proposals and win more business, Better Proposals is the one for you. Their web-based, trackable proposals with modern design will impress your clients and skyrocket your conversion rate. Knowing when the proposals are opened, forwarded and downloaded helps you follow up at the right time, and you will also get a notification when the proposal is e-signed and paid online.

better proposals

There you have it – utilizing sales tools can take good salespeople and make them great, so go into 2020 organized, prepared and ready to sell! 🤘

easy to use CRM

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Ali Colwell