2025 年 7 个最佳 HubSpot CRM 替代品
Learn what easy-to-use CRMs are better for SMBs
So you’re looking for a HubSpot alternative? You’re not alone. Many small businesses are drawn in by HubSpot’s brand and its free CRM, hoping for an all-in-one solution to manage their customer relationships.
However, you’ve probably discovered that to get the sales features you really need – like multiple pipelines, advanced automation, or detailed reporting – you’re facing a steep price jump and a platform that’s often more complex than necessary for a small team.
The good news is, there are fantastic alternatives out there. Whether you’re looking for a more affordable, easier-to-use, or more sales-focused CRM, let me walk you through the 7 best HubSpot alternatives. I’ll compare them on review scores, pricing, and what makes them a better fit for different types of small businesses.
让我们一探究竟。👇
What is a HubSpot alternative?
A HubSpot alternative is typically an easy-to-use CRM designed specifically for small businesses.
These platforms aim to provide the core tools a company needs to support growth without the overwhelming complexity that can come with larger, enterprise-focused systems.
While HubSpot is an all-in-one platform combining marketing, sales, and service, many alternatives are specialized sales CRMs. These specialized CRM tools focus on doing one thing exceptionally well – helping sales teams sell more efficiently – often with superior automation and a simpler interface.
And if you, for instance, need landing pages or website forms as well, integrating those with your CRM is actually not that hard… especially not if you consider the difference in pricing.
Why look for a HubSpot alternative?
HubSpot is a powerhouse, but it’s not the best fit for every small business.
Here are a few common reasons why users start looking for an alternative:
- It’s too big and complex for most SMB users. HubSpot’s all-in-one platform is packed with features for marketing, sales, service, and operations. For a small sales team, this can feel bloated and overwhelming. Navigating a sea of features you’ll never use makes it harder to focus on the core task: selling.
- Other CRMs can be easier and more automated. Because HubSpot tries to do everything, its 销售工具 can sometimes feel less intuitive than those of specialized CRMs. Many alternatives are built from the ground up to automate sales workflows, like automatically capturing contact data from emails and logging interactions, saving your team hours of manual data entry.
- The free CRM has hidden limits and a very expensive upgrade path. HubSpot’s free CRM is excellent for basic contact management, but it’s also a gateway to its expensive paid plans. As soon as you need essential sales features, you’re pushed to upgrade to the Sales Hub, which comes with a high per-user price and often a mandatory, costly onboarding fee. This “freemium” model can feel like a bait-and-switch.
In short: if you want an easier and more affordable CRM, keep on reading.
Ranking HubSpot alternatives: our methodology
在选择优秀的小型企业 CRM 时，有三个问题需要考虑：
- 它是否适合您的使用情况和业务？
- 它是否与您的其他销售工具集相匹配？
- 客户关系管理系统好吗？
To answer question 1, start from your exact use case and your type of business.
To answer question 2, consider whether the CRMs you are looking at are a great fit for your sales toolset.
最后，对于问题 3，您可以寻找在各平台上获得用户良好评价的 CRM。为此，请查看本列表中的客户关系管理及其全球评论评级。
这些全球评论评级是通过将三个评级合并为一个评级而获得的：
- 产品评级，来自 #1 B2B 软件评测网站 (G2)
- 移动应用程序评级，来自 #1 移动应用程序商店 (Google Play)
- 电子邮件插件评级，来自 #1 电子邮件插件市场 (Google Workspace Marketplace)
That way you know you get a small business CRM that performs on all fronts. ⭐⭐⭐⭐⭐
The 7 best HubSpot alternatives ranked
To compile this ranking, I went through a list of around 700+ possible CRM tools to make a pre-selection. Then I tested every one of the 7 selected CRMs first hand and researched them in detail for you below.
不想阅读整个比较？🤓
The top 7 best HubSpot alternatives in 2025 are:
- Salesflare: 9.7/10 🏆
- Salesforce: 8.7/10
- EngageBay CRM & Sales Bay: 8.6/10
- ActiveCampaign: 8.5/10
- Freshworks CRM: 8.3/10
- Zoho CRM Plus: 7.7/10
- Pipedrive: 6.6/10
Want to dig into the details? Here we go! 👇
1.Salesflare [9.7/10] 🏆
If you’re a small or medium-sized B2B business and need something that your team will actually use, Salesflare may be right for you.
Salesflare is a dedicated 销售 CRM that was built from the ground up to help your sales team build better relationships and sell more, while requiring very little of that dreaded data input.
It’s made to pull all the data together from where it already is (your Microsoft 365 或 Google Workspace email, calendar, phone, social media, company databases, email signatures, email & web tracking, …) and uses that to help you follow up your leads in a better way.
反过来说，一些公司并不习惯在团队内部共享如此多的信息，不过近年来这种情况已经发生了巨大的变化，Salesflare 为那些希望限制一些新创建的透明度的公司引入了新的权限系统。
测试
If HubSpot’s complexity and manual logging are your main frustrations, Salesflare feels like a breath of fresh air.
It’s designed to do the one thing HubSpot’s free/starter plans don’t: automate the grunt work for your sales team.
Instead of manually logging every email or call, Salesflare’s B2B CRM does it for you by integrating with your email and calendar. It automatically creates and enriches contacts from email signatures and public data, which is a huge step up from HubSpot’s manual data entry requirements.
It’s a pure sales CRM without the marketing and service bloat, making it incredibly fast and intuitive for B2B sales teams who want to focus on selling.
计分
Salesflare 的 G2 审查评分：
- 易用性： 9.5
- 易于设置：9.5
- 符合要求：9.3
- 支持质量：9.7
- 经商便利度： 9.9
- 易于管理：9.5
Salesflare 的审查评级：
- 产品 (G2)：9.6/10
- 移动应用程序（Google Play）：4.8/5 → 9.6/10
- 电子邮件插件 (Google Workspace)：5/5 → 10/10
- 最终评审得分9.7/10
定价
专业计划的价格
- $49/用户/月 (每年结算）
- $64/用户/月 (每月结算）
尝试 Salesflare
If you don’t sell B2B (aka to other businesses) and don’t do active sales, one of the below HubSpot alternatives might then be a better fit for you. But, if you do actively sell B2B, give Salesflare a try.
It only takes a few minutes to start a Salesflare trial and follow up your leads in a better way.👈
I guarantee you won’t find any better HubSpot alternative! 👌
2.销售人员 [8.7/10]
Salesforce 是全球最大的 CRM 公司，控制着约 20% 的市场份额。它的股票代码甚至就是 "CRM"，因此我们在编制 CRM 列表时肯定不能不提到它。
While, in the first few years of its existence, Salesforce was focused on small businesses, it has since shifted its focus on enterprises.
This also immediately explains why its forte is extreme customizability (provided you pay a team of consultants to do that) and why it has positioned itself to be the one software vendor that offers a solution to all your business needs.
If extreme customizability is however your thing, or you’re working at a corporation, Salesforce may be the best choice for you.
测试
When I dove into Salesforce, I was looking for the absolute peak of power and customizability, and it definitely delivered on that promise.
However, where HubSpot and Salesflare felt relatively easy for me to get started with, Salesforce was a different story. I found the initial setup to be incredibly complex and time-consuming.
It became clear very quickly that to truly tailor it to my specific sales process, I would need significant training or even the help of a consultant.
While I could see the immense potential, I felt it was far too much for a small team like mine trying to escape HubSpot’s initial complexity, not trade it for an even steeper learning curve.
计分
Salesforce 的 G2 审核评分：
- 易用性： 8.1
- 易于设置：7.5
- 符合要求：8.8
- 支持质量：8.2
- 经商便利度： 8.3
- 易于管理：8.0
Salesforce 的审查评级：
- 产品 (G2)：8.2/10
- 移动应用程序（Google Play）：4.2/5 → 8.4/10
- 电子邮件插件 (Google Workspace)：4.7/5 → 9.4/10
- 最终评论得分8.7/10
定价
专业计划（Salesforce Sales Cloud Pro Suite）的价格：
- $100/user/month (仅每年结算）
3. EngageBay CRM & Sales Bay [8.6/10]
EngageBay is the newest CRM in this list, founded in 2017 in Hyderabad, India. It’s an all-in-one CRM, spanning everything from CRM to marketing and sales, so you could call it a younger HubSpot alternative.
The company even uses the same way to structure its products, with a free CRM at the center and a series of “bays” around it (like the “hubs” of HubSpot”). The biggest pro of EngageBay is exactly that: you can get everything (and it’s a lot of functionality) in one place.
The flip side of the coin here is that the interface is not the prettiest nor the smoothest and that some things do feel a little buggy, but it’s a young and relatively cheap product that has built a lot of features, so this is definitely not abnormal or surprising.
测试
When I tested EngageBay, it felt like I was using a blueprint of HubSpot, but with a much friendlier price tag. The all-in-one structure was immediately familiar to me, with its ‘bays’ for marketing and sales. I liked that I could get a similar integrated experience without the steep cost of HubSpot’s paid plans.
However, I did notice the trade-off. The interface didn’t feel as polished, and I encountered a few clunky moments that I didn’t experience with HubSpot or Salesflare.
For me, it was a clear choice for anyone who wants the exact HubSpot model on a tight budget, as long as they don’t mind a less refined user experience.
计分
EngageBay 的审核评分：
- 易用性： 9.2
- 易于设置：9.1
- 符合要求：9.3
- 支持质量：9.5
- 经商便利度：9.1
- 易于管理：9.2
EngageBay 的评论评级：
- 产品 (G2)：9.2/10
- 移动应用程序（Google Play）：4.3/5 → 8.6/10
- 电子邮件插件 (Google Workspace)：无 → 平均评分 3.9/5 → 7.8/10
- 最终评审得分8.6/10
定价
专业计划（Engagebay CRM 和 Sales Bay Pro）的价格：
- $79.99/user/month (每月结算）
- $73.59/user/month (每年结算）
- $67.99/user/month (每年结算两次！）。
4.ActiveCampaign [8.5/10]
ActiveCampaign 是一个电子邮件营销/自动化平台，成立于 2003 年。现在，它将自己定位为客户体验自动化（CXA）平台，以涵盖其不断扩大的功能范围。
ActiveCampaign added a CRM to its offering in 2014, as a sales focused add-on to the rest of the platform. This integration between email automation and CRM is probably its main forte.
Setting up ActiveCampaign is not a light task and its software may become overwhelming, while the CRM aspect itself on the other hand will not be as feature rich compared to the other HubSpot alternatives in this list.
测试
My experience with ActiveCampaign was interesting because it felt like the reverse of HubSpot. I started with its email automation tools and was blown away by their power and flexibility. They felt more advanced than what I was used to in HubSpot.
When I moved over to the CRM side, it was clear that it was a solid, functional tool, but definitely an add-on to the main marketing platform.
For me, this was the perfect alternative for someone who finds HubSpot’s marketing tools too basic and wants a best-in-class automation engine with a capable CRM attached, rather than the other way around.
计分
ActiveCampaign 的 G2 审查评分：
- 易用性： 8.7
- 易于设置：8.5
- 符合要求：9.1
- 支持质量：9.1
- 经商便利度：9.2
- 易于管理：8.7
ActiveCampaign 的审查评级：
- 产品 (G2)：8.9/10
- 移动应用程序（Google Play）：4.3/5 → 8.6/10
- 电子邮件插件 (Google Workspace)：4.0/5 → 8.0/10
- 最终评论得分8.5/10
定价
Price of the Pro plan (ActiveCampaign Pro plan with the “Enhanced CRM” add-in):
- $260/月 (按年计费，最多包含 2500 个联系人和 6 个用户）
- $294/月 (按月结算，最多包含 2500 个联系人和 6 个用户）
5.Freshworks CRM [8.3/10]
Freshworks CRM is a sales CRM from Freshworks, the company behind / initially called Freshdesk.
Freshworks 的主要卖点在于其功能深度。与来自同一城市（印度钦奈）的竞争对手/前辈 Zoho 相比，它还能通过更易于使用的界面提供这些功能。
The flip side here is that this HubSpot alternative does feel quite bulky and that the functionality feels like it’s built too fast to be really well thought through.
If complex software frustrates you, it probably isn’t for you.
测试
My first impression when testing Freshworks CRM was the sheer depth of sales-specific features it offered right out of the box.
Compared to HubSpot, where many advanced sales tools are locked behind the expensive Sales Hub, I found that Freshworks gave me a lot more functionality for my money. I could set up lead scoring and sales sequences without that feeling of hitting a paywall.
The flip side was that the interface felt a bit busy. At times, I had to hunt for features, making it feel a little bulkier than HubSpot’s cleaner design.
It struck me as a viable option for a sales team that wants power-user features without paying for an entire marketing suite and prioritizes features over ease of use.
计分
Freshworks CRM 的 G2 审核评分：
- 易用性： 9.1
- 易于设置：8.9
- 符合要求：8.9
- 支持质量：9.0
- 经商便利度：9.1
- 易于管理：9.4
Freshworks CRM 的评论评级：
- 产品 (G2)：9.0/10
- 移动应用程序（Google Play）：3.8/5 → 7.6/10
- 电子邮件插件 (Google Workspace)：4.2/5 → 8.4/10
- 最终评审得分8.3/10
定价
专业计划（Freshsales Pro）的价格：
- $39/用户/月 (每年结算）
- $47/用户/月 (每月结算）
6.Zoho CRM Plus [7.7/10] 7.
Zoho Corporation is a software development company, founded in 1996, which is behind an extremely wide range of software products.
It launched a small business CRM product in 2005, which has historically been positioning itself as a cheaper alternative to Salesforce (and now also a HubSpot alternative!). And that’s immediately its biggest strength.
Zoho One 是其产品中的佼佼者，只需 $105/用户/月（如果为所有员工购买，则为 $45），即可使用其 40 多个 "商业应用程序"。真是物美价廉！
The flip side is that Zoho’s products don’t feel user friendly.
测试
My journey into Zoho CRM Plus felt like I’d unlocked a software treasure chest for an unbelievably low price.
The sheer number of apps I got access to, all integrated, was impressive and made HubSpot’s all-in-one offering seem expensive by comparison.
But as I started using the tools, I understood the trade-off. The user experience felt dated and less intuitive. I spent a lot more time in help docs figuring out how to set things up than I did with HubSpot (and definitely Salesflare).
I concluded that if my absolute top priority was getting the maximum number of features for the minimum price, Zoho was the winner, but I had to be prepared to invest the time to learn its quirks.
计分
Zoho CRM’s G2 review scoring:
- 易用性： 8.1
- 易于设置：7.6
- 符合要求：8.2
- 支持质量：7.4
- 经商便利度： 7.9
- 易于管理：7.8
Zoho CRM 的评论评级：
- 产品 (G2)：7.8/10
- 移动应用程序（Google Play）：4.2/5 → 8.4/10
- 电子邮件插件 (Google Workspace)：3.5/5 → 7.0/10
- 最终评审得分7.7/10
定价
专业版计划（Zoho CRM Plus）的价格：
- $57/用户/月 (每年结算）
- $69/用户/月 (每月结算）
7.Pipedrive [6.6/10]
Pipedrive is a dedicated sales CRM. It was founded in 2011 in Estonia as a counterreaction to enterprise CRMs like Salesforce, which are built more for enterprise needs than they are for managing sales teams.
Pipedrive 的强大之处在于其简单且经过深思熟虑的用户体验，尤其是在旧版功能方面。它使数据输入和活动跟踪变得更容易，尽管仍然是非常手动的。
Its main weakness is that it has become a bit stale, with a more limited mobile app, lacking basic automation (e.g. of data input), and a wonky email integration.
测试
After spending time in HubSpot’s all-encompassing environment, Pipedrive was a refreshingly simple HubSpot alternative.
My immediate takeaway was its singular focus: the sales pipeline. The visual, drag-and-drop interface was incredibly intuitive, and I was up and running managing deals in minutes without any distractions from marketing menus or service tickets.
However, I also quickly noticed what was missing. The lack of deep automation and the clunky email integration felt like a step back from what even the basic HubSpot plans offer.
For me, Pipedrive was the perfect escape from HubSpot’s complexity, but only if my team was willing to sacrifice modern automation for pure simplicity.
计分
Pipedrive 的 G2 审查评分：
- 易用性： 8.9
- 易于设置：8.7
- 符合要求：8.4
- 支持质量：8.4
- 经商便利度： 8.7
- 易于管理：8.6
Pipedrive 的评论评级：
- 产品 (G2)：8.6/10
- 移动应用程序（Google Play）：3.3/5 → 6.6/10
- 电子邮件插件 (Google Workspace)：2.3/5 → 4.6/10
- 最终评审得分6.6/10
定价
专业（高级）计划的价格：
- $49/用户/月 (每年结算）
- $79/用户/月 (每月结算）
常见问题
What is the best HubSpot alternative?
For small B2B sales teams looking for an easy-to-use and highly automated CRM, Salesflare is the best HubSpot alternative. It focuses on eliminating manual data entry, which is a common pain point with HubSpot. For those who want an all-in-one platform (for marketing, sales, and service) on a tighter budget, EngageBay and Zoho are strong contenders.
What’s the easiest CRM to use?
Based on user reviews and its core design, Salesflare is consistently ranked as one of the easiest CRMs to use. Its simplicity comes from its high level of automation. By automatically gathering data from your email, calendar, and phone, it removes the burden of manual data entry that makes other CRMs difficult to maintain.
Is HubSpot still relevant?
Absolutely. HubSpot is still highly relevant, especially for businesses that are heavily invested in inbound marketing and want a single, integrated platform for their marketing, sales, and service teams. Its strength lies in its all-in-one vision. However, for sales-focused SMBs who find it too complex or expensive, specialized alternatives like Salesflare are often a better fit.
Why is HubSpot so expensive?
HubSpot’s pricing is expensive because its free CRM is a gateway to its powerful, high-ticket “Hubs” (Sales Hub, Marketing Hub, etc.). The costs add up due to per-user pricing, tiered feature gates, and mandatory onboarding fees for professional-level plans, so it can quickly come with a very large price tag.
是否有免费的 100% CRM？
Yes, several companies, including HubSpot, Zoho, and EngageBay, offer 100% free CRM plans that are free forever. However, these free plans are always very limited. They are great for basic contact management, but essential sales features like advanced automation, multiple sales pipelines, and detailed reporting are typically locked behind paid plans. It’s often a better idea to choose a CRM with predictable, transparent pricing like Salesflare straight away.
Was I able to help you find the best HubSpot alternative for your business?
If you’re still looking or have questions, don’t hesitate to reach out to our team on the chat on the main Salesflare website.
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- 2025 年 7 个最佳 HubSpot CRM 替代方案 - 9 月 17 日，2025 年。
- 2025 年 7 个最佳 Pipedrive 替代方案 - 9 月 16, 2025
- 7 Best Simple CRMs in 2025 - 8 月 27, 2025