​7 Best Pipedrive Alternatives in 2025

Learn what sales CRMs are better for SMBs

If you’re searching for a Pipedrive alternative, you’re in the right place.

You likely appreciate Pipedrive’s focus on a simple, visual sales pipeline but feel that something is missing. Perhaps you’re looking for more powerful automation, better integrations with your inbox, or a more transparent pricing model without so many price increases and paid add-ons.

Whatever your reason, the good news is that the CRM market is full of excellent options that build on Pipedrive’s foundation, offering more modern features to help you sell more, with less work.

In this guide, I’ll explore the 7 best Pipedrive alternatives for small and medium-sized businesses. I’ll compare them based on a core set of sales-boosting features, G2 review scores, and pricing, so you can make an informed decision and find the perfect sales CRM for your team.

让我们一探究竟！👇

What is a Pipedrive alternative?

Before we get started, let’s align on what a Pipedrive alternative is:

A Pipedrive alternative is essentially a 销售 CRM designed specifically for the needs of small and medium-sized businesses (SMBs).

Like Pipedrive itself, these CRM tools are built around sales tracking, often featuring a visual pipeline to manage deals.

The key idea is simplicity; these CRMs avoid the complexity of enterprise-level systems, focusing instead on providing a straightforward, easy-to-use solution for sales teams to manage their leads and close deals more effectively.

Why look for a Pipedrive alternative?

While Pipedrive is a classic sales CRM for SMBs and has been a popular choice for years, many users start looking for an alternative for a few key reasons:

1. It has grown a bit stale. While Pipedrive pioneered the visual pipeline for SMBs, its core functionality hasn’t evolved as quickly as its competitors. Newer CRMs often offer more advanced and intelligent automation features that Pipedrive lacks, requiring more manual work from your sales team.
2. It has a weak integration with Gmail, Outlook & LinkedIn. For a modern sales team, the CRM needs to work seamlessly where the team works: their inbox. Pipedrive’s integrations with Gmail and Outlook are relatively basic, and it lacks a strong, native LinkedIn integration, forcing reps to switch tabs and manually copy-paste data constantly.
3. The pricing has increased dramatically and relies on add-ons. Pipedrive’s pricing has become steeper and more complex over the years, especially lately. Many features that are standard in other CRMs, such as advanced reporting or workflow automation, are now sold as separate, costly add-ons. This can make the total cost of ownership much higher than the advertised price.

All in all, there are a lot of good reasons to explore the alternatives.

Ranking Pipedrive alternatives: our methodology

If you’re looking for good CRM software to manage your sales leads, the above set of features can significantly boost your success rate and up your productivity.

To compile this ranking, I went through a list of around 800 possible CRMs to make a pre-selection. Then I tested every one of the 7 selected Pipedrive alternatives first hand and researched which of them offer which features and detailed this for you below.

此外，在比较软件时，重要的是要考虑大局，因为您需要确保您的团队也将实际使用该系统。购买一个销售团队不会使用的 CRM 是非常无用的 😏。

因此，我将 G2 上每款软件的当前评分包括在内，以便您更好地了解它们的排名情况。具体细分如下：

• 易用性
• 易于设置
• 符合要求
• 支持质量
• 与之经商的便利性
• 易于管理

然后，我取 G2 评论得分的平均值，再结合销售 CRM 功能得分，计算出......最终得分！🥇

The 7 best Pipedrive alternatives ranked

不想阅读整个比较？🤓

The top 7 best Pipedrive alternatives in 2025 are:

1. Salesflare: 9.8/10 🏆
2. HubSpot CRM & Sales Hub: 8.3/10
3. Pipeliner CRM: 7.2/10
4. Freshworks CRM: 7.0/10
5. Close: 7.0/10
6. Salesforce: 6.1/10
7. Zoho CRM: 5.9/10

Note: when using the same scoring algorithm for Pipedrive itself, it gets a 6.3/10 score.

想了解详情？请继续阅读！

1.Salesflare：最适合 B2B 销售的 CRM [9.8/10] 🏆

如果我问我们的客户使用 Salesflare 的主要目的是什么，他们的回答通常是：更好地跟进线索。

Our goal at Salesflare is to make following up leads super easy for you, without you having to input data to keep the system alive. And with a ton of built-in automation to make you more productive.

Salesflare (founded in 2014) is used by thousands of small and medium-sized businesses who sell to other businesses (incl. agencies, consultancies, development houses, tech companies, …). It’s top ranked across review platforms and is the #1 CRM software on Product Hunt, the leading community for product enthusiasts.

It’s very tightly integrated with Gmail (also within Google Workspace) and Outlook, so you don’t need to switch between your inbox and sales software while tracking leads. Plus it adds some handy features like integrated email and website tracking, email templates, and email sequences.

“For the last 4+ years, our entire sales team has been using Salesflare – such an awesome productivity multiplier tool for your whole staff! We have tried multiple tools in this time like Pipedrive, Freshsales, and more but nothing compares to how easy it is with Salesflare!” says Mayank P., CEO of an IT consultancy, in a review.

测试

If you’re looking for a Pipedrive alternative that focuses on automation and ease of use, Salesflare feels like a direct upgrade.

While Pipedrive gives you a clean pipeline, Salesflare takes it a step further by automating almost all of the data entry. Connecting your email and calendar is simple, and the system immediately starts enriching contact profiles, logging your emails and meetings, and tracking email opens and link clicks automatically. This is a huge time-saver compared to Pipedrive, where much of this data still needs to be logged manually or relies on clunky integrations.

The sidebar in Gmail and Outlook is also more powerful, allowing you to manage your whole sales process without leaving your inbox, which is a big step up from Pipedrive’s more limited sidebar functionality.

计分

下面我们就来分析一下 Salesflare 的优势：

Salesflare 提供的功能10/10

• 在多个拖放管道中可视化您的线索
• 自动发送电子邮件序列，直至客户回复
• 从公开信息和电子邮件签名中自动丰富线索
• 跟踪线索来源（和流失原因）并进行分析
• 当线索不活跃时，自动提醒跟进
• 通过集成的电子邮件和网站跟踪功能跟踪潜在客户
• 在应用程序内的通知中心实时了解您的客户在做什么
• 利用内置名片扫描仪将业务线索数字化
• 在 Gmail 收件箱中使用电子邮件模板，更有效地管理潜在客户
• 通过便捷的电子邮件侧边栏，从收件箱中全面管理您的潜在客户

Salesflare 不提供的功能：无

G2 审查评分：

• 易用性： 9.5
• 易于设置：9.5
• 符合要求：9.3
• 支持质量：9.7
• 经商便利度： 9.9
• 易于管理：9.5

最终结果

• Pipedrive alternative feature score: 10/10
• G2 评论平均得分：9.6/10
• 最后得分9.8/10

定价

在 Salesflare 专业版计划中获得上述所有功能（10 项功能中的 10 项）的定价：

• $49/用户/月 (每年结算）
• $64/用户/月 (每月结算）

Salesflare 提供长达 30 天的免费试用。

尝试 Salesflare

想一睹它的风采吗？您可以 免费试用 Salesflare.👈

只需几分钟，您就可以开始试用 Salesflare 并开始以更好的方式跟踪您的潜在客户。

I guarantee you won’t find an easier and more automated Pipedrive alternative! 👌

2.HubSpot CRM + Sales Hub：最适合销售和营销 [8.3/10]

HubSpot是一个由营销自动化平台转变为一切的平台。它成立于 2005 年，旨在让营销自动化变得更简单。

如今，HubSpot 的主要卖点是提供一体化解决方案，包括营销、销售、服务和运营。如果你不喜欢使用不同的应用程序并将它们集成在一起（使用 Zapier 和原生集成等工具），那么 HubSpot 可能就是你要找的。

To get functionality that is comparable to what you’re getting with the other sales CRM software in this ranking, you need to get two HubSpot products: its CRM and its Sales Hub.

测试

For those who feel they’re outgrowing Pipedrive’s sales-only focus, HubSpot CRM presents an all-in-one platform alternative.

The main difference you’ll notice is the sheer scope; HubSpot integrates marketing and service hubs seamlessly with its sales tools. While Pipedrive is a dedicated sales tool, HubSpot aims to give you a single view of the entire customer lifecycle. This is powerful if your sales and marketing teams are tightly aligned.

However, this breadth comes with complexity. Compared to Pipedrive’s straightforward setup, HubSpot can feel overwhelming. Plus the UX is a lot heavier.

“I previously used Pipedrive and you could add a new company, contact, deal etc from any part of the system. With hubspot I can only add a new company by navigating to the specific page that permits it.” says Nigel W., Technical Manager of an industrial company, in his review.

Also, many of the advanced sales features you’d expect are locked behind its expensive Sales Hub Professional plan and a hefty onboarding fee, making it a much larger financial commitment.

计分

HubSpot CRM + Sales Hub 提供的功能：8/10

• 在多个拖放管道中可视化您的线索
• 自动发送电子邮件序列，直至客户回复
• 从公开信息和电子邮件签名中自动丰富线索
• 跟踪线索来源（和流失原因）并进行分析
• 通过集成的电子邮件和网站跟踪功能跟踪潜在客户
• 利用内置名片扫描仪将业务线索数字化
• 在 Gmail 收件箱中使用电子邮件模板，更有效地管理潜在客户
• 通过便捷的电子邮件侧边栏，从收件箱中全面管理您的潜在客户

HubSpot CRM + Sales Hub 不提供的功能：

• 当线索不活跃时，自动提醒跟进
• 在应用程序内的通知中心实时了解您的客户在做什么

G2 审查评分：

• 易用性： 8.6
• 易于设置：8.3
• 符合要求：8.5
• 支持质量：8.5
• 经商便利度： 8.7
• 易于管理：8.6

最终结果

• Pipedrive alternative feature score: 8/10
• G2 评论平均得分：8.5/10
• 最终得分： 8.3/108.3/10

定价

Pricing to get all of the above (8 of 10 features) on the HubSpot Sales Hub Professional plan:

• $90/座位/月 (每年结算）
• $100/seat/month (按月计费，但需承担年度费用）
• + $1500 的额外入职费用

HubSpot 提供 14 至 30 天的免费试用期。

3.Pipeliner CRM：最适合销售管理 [7.2/10]

Pipeliner CRM（前身为 Pipelinersales）是一家成立于 2009 年的软件公司，其目标是为销售人员打造更好的软件。

Although Pipeliner is not as focused on people who want to follow up their leads in a better way, I decided to include them in this comparison because of their clear dedication to sales CRM software.

与本次比较中的其他平台相比，该软件功能相对丰富，但也略显陈旧，使用起来不太方便。

随着功能的增加，Pipeliner 的价格也会相应提高，这可能更适合资金充裕的中型企业。

测试

Pipeliner CRM offers a similarly visual approach to sales pipelines as Pipedrive, which will feel familiar. The drag-and-drop interface is a core feature for both.

However, Pipeliner feels geared more towards sales management with its extensive reporting and analytics features. If you’re looking for a Pipedrive alternative because you need more robust forecasting and performance tracking, Pipeliner is worth a look.

On the downside, the user interface feels more dated and cluttered than Pipedrive’s clean design. It also lacks some of the modern automation features like email sequences or automatic reminders for inactive leads, which means it doesn’t solve some of the core manual work issues you might be trying to escape from.

计分

Pipeliner CRM 提供的功能：5/10

• 在多个拖放管道中可视化您的线索
• 跟踪线索来源（和流失原因）并进行分析
• 在应用程序内的通知中心实时了解您的客户在做什么
• 利用内置名片扫描仪将业务线索数字化
• 通过便捷的电子邮件侧边栏，从收件箱中全面管理您的潜在客户

Pipeliner CRM 不提供的功能：

• 自动发送电子邮件序列，直至客户回复
• 从公开信息和电子邮件签名中自动丰富线索
• 当线索不活跃时，自动提醒跟进
• 通过集成的电子邮件和网站跟踪功能跟踪潜在客户
• 在 Gmail 收件箱中使用电子邮件模板，更有效地管理潜在客户

G2 审查评分：

• 易用性： 9.4
• 易于设置：9.2
• 符合要求：9.3
• 支持质量：9.3
• 经商便利度：9.4
• 易于管理：9.3

最终结果

• Pipedrive alternative feature score: 5/10
• G2 评论平均得分：9.3/10
• 最终得分： 7.2/107.2/10

定价

在 Pipeliner 商业计划中获得上述所有功能（10 项功能中的 5 项）的定价：

• $85/用户/月 (仅每年结算）
• $100/user/month (仅按月计费）

Pipeliner 提供 14 天的免费试用期。

4.Freshworks CRM：功能深度最佳[7.0/10］

Freshworks CRM（原名 Freshsales）是 Freshworks 公司推出的一款销售 CRM，Freshworks 公司的前身是 Freshdesk。Freshworks 成立于 2010 年，旨在为客户服务团队提供更好、更便宜的解决方案。

Freshworks 的主要卖点在于其功能深度。与同城的竞争对手/前辈 Zoho 相比，它还能通过更易于使用的界面提供这些功能。

Freshworks 的强项也是它的弱点：界面上有太多的小按钮，使用该平台的常见副作用包括轻微头痛、疲劳和头晕。😅

测试

Compared to Pipedrive’s straightforward approach, Freshworks CRM is packed with features. If you’re looking for an alternative because you feel Pipedrive is too basic, Freshworks delivers a vast toolkit, including email sequences, multiple pipelines, and a live activity overview.

This depth is great if you need it, but it can feel cluttered. While Pipedrive is known for its simplicity, Freshworks has a much steeper learning curve due to the sheer number of buttons and options on screen.

It’s a powerful tool but lacks some of the slick automation of other modern CRMs, like automatic contact enrichment from email signatures.

It’s a trade-off: more features, but also more complexity.

计分

Freshworks CRM 提供的功能：5/10

• 在多个拖放管道中可视化您的线索
• 自动发送电子邮件序列，直至客户回复
• 跟踪线索来源（和流失原因）并进行分析
• 在应用程序内的通知中心实时了解您的客户在做什么
• 通过便捷的电子邮件侧边栏，从收件箱中全面管理您的潜在客户

Freshworks CRM 不提供的功能：

• 从公开信息和电子邮件签名中自动丰富线索
• 当线索不活跃时，自动提醒跟进
• 通过集成的电子邮件和网站跟踪功能跟踪潜在客户
• 利用内置名片扫描仪将业务线索数字化
• 在 Gmail 收件箱中使用电子邮件模板，更有效地管理潜在客户

G2 审查评分：

• 易用性： 9.1
• 易于设置：8.9
• 符合要求：8.9
• 支持质量：9.0
• 经商便利度：9.1
• 易于管理：9.4

最终结果

• Pipedrive alternative feature score: 5/10
• G2 评论平均得分：9.0/10
• 最终得分： 7.0/107.0/10

定价

在 Freshsales 企业计划*上获得上述所有功能（10 项功能中的 5 项）的定价：

• $59/用户/月 (每年结算）
• $71/用户/月 (每月结算）

* Sequences with stricter limits also available on Pro plan. Freshworks CRM offers a free trial of 21 days.

5.关闭：最适合冷启动 [7.0/10]

Close is a sales CRM company that grew from an outbound sales agency that specialized in outbound calling. This history is still clear when you try Close today, as it’s more heavily focused than the other CRMs in this list on calling features like a power dialer and a predictive dialer.

该软件的工作方式与大多数软件略有不同，因为它没有 "公司 "这一概念，而是需要创建与 "线索 "相关联的 "机会"。但一旦你习惯了它的工作方式，它就会变得相对简单。

因此，如果你每天都要给冷门线索列表打电话，那么这款销售 CRM 很可能就是你要找的。

测试

If your sales process is less about managing inbound deals in a pipeline and more about high-volume outbound outreach, Close is a strong Pipedrive alternative.

While Pipedrive is a general-purpose sales CRM, Close is purpose-built for sales teams that live on the phone. Its built-in power dialer and calling features are far superior to anything Pipedrive offers. It also includes solid email automation sequences.

The trade-off is that it’s less flexible for managing long-term deals and lacks features like automatic lead enrichment or website tracking. It’s a specialized tool that excels at its core function: enabling rapid outreach.

计分

功能 关闭报价：5/10

• 在多个拖放管道中可视化您的线索
• 自动发送电子邮件序列，直至客户回复
• 跟踪线索来源（和流失原因）并进行分析
• 通过便捷的电子邮件侧边栏，从收件箱中全面管理您的潜在客户
• 当线索不活跃时，自动提醒跟进

Close 不提供的功能：

• 从公开信息和电子邮件签名中自动丰富线索
• 通过集成的电子邮件和网站跟踪功能跟踪潜在客户
• 在应用程序内的通知中心实时了解您的客户在做什么
• 利用内置名片扫描仪将业务线索数字化
• 在 Gmail 收件箱中使用电子邮件模板，更有效地管理潜在客户

G2 审查评分：

• 易用性： 9.1
• 易于设置：8.9
• 符合要求：8.8
• 支持质量：9.2
• 经商便利度：9.3
• 易于管理：9.0

最终结果

• Pipedrive alternative feature score: 5/10
• G2 评论平均得分：9.05/10
• 最终得分： 7.0/107.0/10

定价

通过关闭专业计划获得上述所有功能（10 项功能中的 5 项）的定价：

• $99/用户/月 (每年结算）
• $109/user/month (每月结算）

Close 提供 14 天的免费试用期。

6.Salesforce 销售云：最适合大型企业 [6.1/10]

Salesforce 是迄今为止全球最大的客户关系管理公司，2025 年将控制约 24% 的市场份额。该公司于 1999 年在加利福尼亚州成立，创始人曾是甲骨文公司的高管。

Salesforce 为企业提供了一个巨大的平台，该平台基本上由一系列构建模块组成，您可以利用这些模块构建任何东西，还可以定制一切，并承诺与您正在使用的任何其他软件相连接。

Salesforce 的实施通常需要咨询公司绘制业务需求和工作流程图，在 Salesforce 中构建所有这些内容，与其他软件连接，培训员工，并在之后跟进其他变更。

测试

If your business has scaled to a point where Pipedrive’s simplicity becomes a limitation, Salesforce is the enterprise-grade alternative.

It’s a different beast entirely, trading Pipedrive’s ease of use for near-limitless customization and power. You can build any report, workflow, or integration imaginable.

However, this flexibility comes at a huge cost in both money and complexity. Setting up Salesforce is a major project, often requiring dedicated administrators or consultants, whereas you can get Pipedrive up and running in an afternoon.

For a small business looking for a simple Pipedrive alternative, Salesforce is overkill, but for a fast-growing company that needs a platform to build on for the next decade, it’s the market leader.

计分

Salesforce 销售云提供的功能：4/10

• 在多个拖放管道中可视化您的线索
• 跟踪线索来源（和流失原因）并进行分析
• 通过便捷的电子邮件侧边栏，从收件箱中全面管理您的潜在客户
• 在 Gmail 收件箱中使用电子邮件模板，更有效地管理潜在客户

Salesforce 销售云不提供的功能：

• 自动发送电子邮件序列，直至客户回复
• 从公开信息和电子邮件签名中自动丰富线索
• 当线索不活跃时，自动提醒跟进
• 通过集成的电子邮件和网站跟踪功能跟踪潜在客户
• 在应用程序内的通知中心实时了解您的客户在做什么
• 利用内置名片扫描仪将业务线索数字化

G2 审查评分：

• 易用性： 8.1
• 易于设置：7.5
• 符合要求：8.8
• 支持质量：8.2
• 经商便利度： 8.3
• 易于管理：8.0

最终结果

• Pipedrive alternative feature score: 4/10
• G2 评论平均得分：8.2/10
• 最终得分： 6.1/106.1/10

定价

在 Salesforce Sales Cloud Pro Suite 计划中获得上述所有功能（10 项功能中的 4 项）的定价：

• $100/user/month (仅每年结算）

Salesforce 提供 30 天的免费试用期。

7. Zoho CRM: best for all-in one business software [5.9/10]

Zoho is a true household name in the CRM industry, so I couldn’t omit them from this ranking. Zoho launched its small business CRM product in 2005 and has historically been positioning itself as a cheaper alternative to Salesforce.

That is immediately its main selling point. If you’re looking for a CRM solution, Zoho has many tiers (and products even: Zoho CRM, Zoho CRM Plus, Zoho One, …).

Most of the four features below come on Zoho CRM’s Professional plan, which offers the lowest pricing of the platforms in this comparison.

测试

For businesses looking for a Pipedrive alternative primarily on a budget, Zoho CRM stands out. It offers a broad range of features for a very competitive price, making it an attractive option for startups and small businesses.

Unlike Pipedrive, which is a focused sales tool, Zoho CRM is part of a much larger ecosystem of business apps (Zoho One). This can be a huge plus if you’re looking to run your entire business on one platform.

However, the user experience can feel less polished and intuitive than Pipedrive’s. While it’s powerful for the price, navigating the interface and setting up automations can be more cumbersome, and it lacks the advanced, AI-driven automation found in more modern competitors.

计分

Zoho CRM 提供的功能：4/10

• 在多个拖放管道中可视化您的线索
• 跟踪线索来源（和流失原因）并进行分析
• 利用内置名片扫描仪将业务线索数字化
• 通过便捷的电子邮件侧边栏，从收件箱中全面管理您的潜在客户

Zoho CRM 不提供的功能：

• 自动发送电子邮件序列，直至客户回复
• 从公开信息和电子邮件签名中自动丰富线索
• 当线索不活跃时，自动提醒跟进
• 通过集成的电子邮件和网站跟踪功能跟踪潜在客户
• 在应用程序内的通知中心实时了解您的客户在做什么
• 在 Gmail 收件箱中使用电子邮件模板，更有效地管理潜在客户

G2 审查评分：

• 易用性： 8.1
• 易于设置：7.6
• 符合要求：8.2
• 支持质量：7.4
• 经商便利度： 7.9
• 易于管理：7.8

最终结果

• Pipedrive alternative feature score: 4/10
• G2 评论平均得分：7.8/10
• 最终得分： 5.9/105.9/10

定价

在 Zoho CRM 专业版计划中获得上述所有功能（10 项功能中的 4 项）的定价：

• $23/用户/月 (每年结算）
• $35/用户/月 (每月结算）
• +20%，如果您想获得 "高级支持"（即与您在其他地方获得的支持相当）。

Zoho CRM 提供 15 天的免费试用期。

​That’s all I have for the 7 best Pipedrive alternatives!

Want to dig deeper into the differences? Just ask our team using the chat on salesflare.com. We’re here to help 😄

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Jeroen Corthout

联合创始人兼首席执行官 于 Salesflare

我是 Salesflare在过去 10 多年里，我帮助数以千计的公司简化了销售和 CRM 流程。过去 10 多年来，我帮助数千家公司简化了销售和 CRM 流程。我热爱销售自动化、打造精美的产品以及撰写有关这些主题的文章。

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