Como organizar o desenvolvimento em uma startup de software enxuta

Categorizing development at your company

One of the things that can help with development structure is to break down the different types of development tasks at the company into categories, so you can have a better idea of prioritization, delegation and organization within the team. 🤝

Abaixo estão as três categorias de desenvolvimento que temos na Salesflare:

Problemas são coisas que estão quebradas e precisam ser consertadas no produto.

But what has priority? And how do you organize them? That’s why we’ve broken issues down into three additional categories: instant issues, instant staging and non-instant issues.

Instant issues are the ones that — you guessed it — need to be addressed immediately. These can be things that are really broken, things that the users notice, things in the app that need to be fixed, etc. 🚨

Instant staging is not as “instant” as instant issues, but these are things that need to be fixed before releasing the newest software version into the production environment. These are mostly issues that we notice on our staging environment through internal testing.

Os problemas não instantâneos têm prioridade mais baixa e são discutidos na reunião de preparação do sprint (mais sobre isso adiante).

Melhorias no UX têm prioridade mais alta do que os problemas não instantâneos e incluem qualquer coisa em desenvolvimento que se refira à experiência e à usabilidade do produto. Essencialmente, são coisas que melhoram a experiência dos clientes.

Recursos são novas funcionalidades que queremos adicionar ao produto, como ações em massa, filtragem avançada etc. Essas são as tarefas planejadas de menor prioridade durante um sprint.

Embora a divisão dos tipos de desenvolvimento possa ajudá-lo a organizar melhor a sua equipe, como você decide quem aborda o quê?

Support Hero is here to save the day!

As a SaaS company ourselves, we understand the importance of addressing issues promptly to give customers the best experience possible. However, that doesn’t mean that we should have the entire team spending their days jumping on issues — we’d never get any other work done! 👨‍💻👩‍💻

That’s why we use a system that both removes distractions and increases productivity within the development team. We call it the Support Hero.

The Support Hero is one person on the development team, rotated daily, that focuses on instant issues that need to be addressed (and answers more in-depth and technical questions users have), so that the team can stay focused on their tasks. 💪

Any issues that can’t be fixed in that exact moment by the Support Hero are logged in GitHub, the software we use for code and issue management, and is then addressed as soon as possible.

The beauty of having a Support Hero is that even with a small team, you can offer high-quality support to your customers — any in-depth technical issues can be fixed on the spot, avoiding the frustrating process of having to hand off issues to the “right” person.

A melhor parte: having a Support Hero brings your developers closer to your customers. 💛

It’s all about structure

Now that we’ve touched on the types of development and how to delegate issues, let’s discuss how to organize your structure. All of the different components below come together to inform how the team moves forward.

Uma visão e um roteiro do produto can help you know where you want to bring the product, so you can then have features in mind that will get you there — this ideally overlaps with what you pick up from your support. 👓

Suporte é tudo sobre como obter feedback do cliente. Isso inclui solicitações de recursos, problemas e melhorias de UX, que seguem a visão e o roteiro do produto mencionados anteriormente. Registre-os e leve-os para a reunião de preparação do sprint.

Um rastreador de problemas reports errors both on the back-end and the front-end. It also allows you to see what issues appear even without people telling you. One suggestion is Elastic APM — but there are many options out there.

Testes internos allows your whole team to test new features before they go live. We test actively before releasing updates from staging to production. And since we use Salesflare internally, we can therefore detect possible issues and improvements in the product ourselves as well. It’s always good to have your team use your product whenever possible to get first-hand exposure to any issues that can arise and to have a deep understanding of your own product.

Hotjar As sessões de gravação podem ajudar sua equipe a ver como as pessoas interagem com o produto e onde as coisas dão errado (ou certo). As gravações de usuários, embora não sejam necessárias diariamente, podem fornecer insights adicionais sobre como as pessoas usam seu produto, pois você pode ver o que elas fazem sem que precisem explicar para você.

Time to sprint!

Structure your development team’s work into sprints — an agile methodology. As a general guideline, two-week-long sprints are most common for IT and software product development. 🏃‍

However, it’s recommended to prepare ahead of your sprint meetings — otherwise things can get a bit chaotic and off-topic.

This can be addressed by having sprint preparation meetings. The CTO, product owner, and product manager (read more about the difference between product owner vs product manager) attend this meeting, and use this time to look at instant issues that are remaining, UX improvements, non-instant issues, and features. This helps set the agenda and priorities for the upcoming sprint without needing to take time out of the sprint meeting itself. ✅

Then, of course, it’s time to have your sprint meeting! The sprint meeting zooms in technically on what was discussed during the sprint preparation meeting, so that the development team knows exactly how they will go about things. It also gives a platform to review instant issues together as a team. This meeting should include the CTO and development team. The product owner and support team can also join, but are less needed at this stage.

At the start of this meeting, it’s a good idea to reflect on the previous sprint — what went well, what went wrong, etc.

What’s in your toolkit?

The tools you use within your company can set your development team up for success. We’ve already touched on Hotjar and Elastic APM, but some other tools to consider for more streamlined communication and task management include:

Slack — para discussões internas, atualizações/notificações, compartilhamento de arquivos e gifs engraçados ocasionais

Trello — para tarefa/Gerenciamento e acompanhamento de projetos Quem está fazendo o quê em um determinado sprint

GitHub — onde rastreamos problemas, solicitações de recursos, etc.

Intercom — para se comunicar com os clientes

A great aspect of using these tools is that they can interact with one another. For example, we get updates from Trello and Github in Slack. And in Trello we use a GitHub power-up that integrates GitHub info into Trello. 🌐

Além disso, podemos vincular o GitHub às conversas do Intercom, de modo que sempre tenhamos o contexto em mãos; e quando enviamos recursos ou corrigimos problemas, podemos nos comunicar sem falhas.

Regardless of how you decide to structure development at your company, it’s always important to make sure that your team — no matter how big or small — can work within the processes you decide to utilize. 🚀

Don’t be afraid to change things if they aren’t working! The key is to find what works for you and your company and go with that.

Esperamos que este guia rápido tenha lhe dado um pouco de inspiração sobre como criar e estruturar sua equipe de desenvolvimento!

Have more great ideas? Tell us in the comments! ✨

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