13 TED Talks que tous les professionnels de la vente et du marketing devraient regarder

If you’ve had sex, you know how to sell: Mace Horoff at TEDxBocaRaton

Malgré son titre racoleur, cet exposé établit des parallèles intéressants entre le fonctionnement de la vente et la façon dont les gens utilisent des tactiques similaires lorsqu'ils naviguent dans le monde des relations amoureuses.

According to Horoff, “The question isn’t whether you can sell or not — the question is, ‘What motivates you to sell?’”

This talk is perfect for sales people who want to explore the psychology of selling in a strange, funny and slightly raunchy way. 😅

Les secrets qui nous conduisent à une plus grande réussite : Jon Gordon à TEDxHilliard

Gordon is a fantastic storyteller that gets to the heart of what it takes to be successful. It’s easier said than done, but crucial: never give up. 💪

He even references “grit,” which Angela Lee Duckworth discusses in her TED Talk (more on her toward the end of this post) and the importance of perseverance.

This is an inspiring talk for anyone who needs a bit of motivation to keep running and to not just go through the motions of life. 🏃‍

Creative thinking — how to get out of the box and generate ideas: Giovanni Corazza at TEDxRoma

This TED Talk explores — you guessed it — creative thinking. It dives into the idea of practicing out-of-the-box thinking, and offers advice on how to think more creatively in your everyday life.

Corazza also discusses the idea of applying theories and concepts to areas that were never applied to before, finding the best answers and working in the right environment, among many other points. ✅

Cette conférence est idéale pour tous les spécialistes du marketing ou les vendeurs qui se sentent bloqués sur le plan créatif ou qui ont simplement besoin d'un nouveau point de vue.

Vous êtes contagieux : Vanessa Van Edwards à TEDxLondon

There are very few (if any) TED speakers as charming as Van Edwards. In this talk, learn more about human behavior, and how our actions can influence those around us. 👫

There are a lot of fascinating psychological and sociological aspects of this talk, and it’s perfect for sales people who want to better understand the science of body language and verbal cues.

La compétence de la confiance en soi : Ivan Joseph à TEDxRyersonU

Le Dr Joseph explique ce que signifie la confiance en soi et comment vous pouvez acquérir cette compétence.

He explains that the key to self-confidence is repetition, repetition, repetition — also referenced simply as persistence. There’s no magic button, it’s just about believing that you can do something and going for it. 🙌

Cette conférence est idéale pour tous ceux qui souhaitent travailler leur confiance en soi et affronter l'adversité.

The greatest TED Talk ever sold: Morgan Spurlock at TED

Spurlock, de Super Size Me, a adopté une approche humoristique et révélatrice pour son discours TED.

He decided to put the naming rights for his talk up for sale, and goes into his quest to make a sponsored film about sponsorship, which in turn becomes a shameless plug for his own sponsored film — so meta. 😏

This talk gives a fascinating look into the world of brand marketing and how things work behind the scenes — an entertaining 20 minutes that just about any marketer will appreciate.

Is There a Buy Button Inside the Brain: Patrick Renvoise at TEDxBend

Cet exposé approfondit la psychologie du comportement du consommateur d'une manière amusante et accessible.

Renvoise explore les différences entre le cerveau reptilien et le nouveau cerveau, et propose aux spécialistes du marketing un plan en quatre étapes pour aller au cœur des attentes de leurs clients.

In the end, following this process can supposedly trigger the “buy button” in your customers’ brains — sounds cool, right? 😎

Comment vendre sans vendre son âme : Steve Harrison à TEDxWilmingtonSalon

In this talk, Harrison explains how you can persuade more people to say “yes” to what you offer without feeling as if you’re being a high-pressure salesperson.

Both inspiring and humorous, this marketing and sales expert helps redefine what it really means to sell. 💰

Harrison présente une méthode en quatre étapes qui peut aider tout vendeur ou spécialiste du marketing à libérer son potentiel afin d'être plus à l'aise, plus confiant et plus convaincant.

The best sales people are the best listeners — not the best talkers. 🤯

Ce que j'ai appris de 100 jours de rejet : Jia Jiang à TEDxMtHood

Cette conférence s'aventure dans l'un des territoires les plus terrifiants : le rejet.

Jiang a cherché le rejet pendant 100 jours. Il a tout fait, depuis demander à un inconnu de lui emprunter $100 jusqu'à demander des beignets en forme d'anneaux olympiques.

This led to Jiang desensitizing himself to the pain and shame that rejection can bring and, as a result, found that simply asking for what you want can open up possibilities where you expect to find dead ends — something all of us can learn from. 😉

Smart Failure for a Fast-Changing World: Eddie Obeng at TED

The world is rapidly changing— yeah, shocking. 😆

But because of the speed in which the world is changing, creative output just isn’t keeping up. That’s why in this talk, Obeng focuses on three changes we should apply in order to be more productive and the importance of having a stronger culture of “smart” failure.

Il est idéal pour les professionnels de la vente et du marketing qui ont besoin d'inspiration pour leur développement professionnel dans un monde en constante évolution.

How to speak so that people want to listen: Julian Treasure at TED

Have you ever felt like you’re talking, but nobody is listening? I think we’ve all been there. 🙋‍

Treasure est un expert du son, et dans son exposé, il montre quelques exercices vocaux utiles et partage des conseils sur la façon de parler avec empathie. Il présente sa vision d'un monde plein d'écoute et de compréhension.

It essentially comes down to human intelligence combined with higher levels of awareness — interpersonal skills are key to being great at sales and/or marketing! 🔑

The Skill of Humor: Andrew Tarvin at TEDxTAMU

Humor is something that transcends most barriers — it’s something that is understood by virtually everyone.

Cependant, de nombreuses personnes ne pensent pas pouvoir utiliser l'humour ou manquent d'espièglerie dans leur vie.

Tarvin utilise son discours pour montrer comment chacun peut utiliser l'humour dans sa vie quotidienne. Il explique que l'humour incite les gens à écouter, augmente la rétention de la mémoire à long terme, améliore la compréhension et bien d'autres choses encore.

It’s an entertaining, fun talk that reminds us to not take things too seriously all the time and to try to use humor to our benefit. 🙂

Grit — The Power of Passion and Perseverance: Angela Lee Duckworth at TED

In this TED classic, Duckworth explains how she left her job in management consulting to teach math in New York City’s public school system.

During this challenging and eye-opening experience, she began to observe why some students succeeded and some just became frustrated. She carried out an extensive study as a result, and found that the top predictor for success was “grit.”

It’s about more than just intelligence to be successful — check out this talk to learn more about what it means to be gritty. 🤜

Nous espérons que vous avez trouvé quelque chose d'instructif et d'utile dans ces vidéos et que vous êtes prêt à relever votre prochain défi !

Let us know your favorites in the comments 👇