Les 60 meilleures conférences sur les startups et la technologie en 2021
UPDATE: we’re continuously updating conference dates, virtual events & cancellations due to COVID-19 as information comes in.
Les conférences sont un mal nécessaire (parfois amusant) pour une startup.
But there are seemingly hundreds, if not thousands, of conferences out there these days – where do you even begin? 🤔
Lucky for you, we’ve compiled a list of 60 – yes, 60 – events from all over the world that you can check out for networking, pitching and so much more in 2021.
This list spans countries, industries and formats, so there’s something for everyone.
Plus, we’ve also put together a handy Google Sheet for you to download and customize for yourself. Check it out here! 🚀
This list is in chronological order by month, but please note that for conferences with unannounced dates, we’ve added those events under the month they were hosted in 2020 – so these are subject to change.
Ready? Let’s go! 👊
Les meilleures conférences sur les start-ups en janvier
11-14 janvier, Las Vegas, Nevada, États-Unis
The Consumer Electronics Show is the biggest trade show devoted to all things consumer electronics (surprising, I know). It has served as the proving ground for innovators and breakthrough technologies for 50 years — the place where next-generation innovations are introduced to the marketplace. The event is owned and produced by the Consumer Technology Association. 2019 saw more than 182K attendees – so, yeah, it’s huge.
MISE À JOUR : en raison du COVID-19, le CES sera entièrement numérique cette année.
12 janvier, Vancouver, Canada
Traction Conf promotes the fact that it brings you “actionable strategies and tactics for supercharging your growth” from founders and leaders in innovative companies such as Google, Reddit, Slack, Trello, Box, Bumble and much more. It’s also a great way to network with Fortune 500 leaders, high-growth startup founders, investors and prominent media outlets.
MISE À JOUR : En raison de COVID-19, cette année Traction Conf est passé en ligne avec des offres hebdomadaires. Des intervenants sont prévus jusqu'à la fin de l'année, notamment CSuite de Zendesk, Twilio et bien d'autres !
12-13 & 19-20 janvier, Boston, MA, USA
Business of Software calls itself “the world’s smartest conference for software entrepreneurs” and it isn’t lying. This year, its format consists of online masterclasses that are packed with learning, listening, and networking.
UPDATE: This year’s event is online in the format of monthly events! You can join from anywhere in the world.
Les meilleures conférences sur les start-ups en février
Startup Grind de Google pour les entrepreneurs
11-12 février, Silicon Valley, Californie, États-Unis
This conference is where Google’s community of startups, partners, investors, thought leaders and more come together for four days of “invaluable education, connection and inspiration.” It includes seven key themes, 100 workshops and the opportunity to build relationships with some of the most brilliant minds in tech. There’s something for everyone – whether you just started a company or are looking for a co-founder or are even trying to scale your business. Their new virtual and choose-what-you-pay model makes the event accessible to anyone.
MISE À JOUR : en raison de COVID-19, Startup Grind sera entièrement en ligne cette année.
23-24 février, Dublin, Irlande
SaaStock has transformed into SaaStock Remote – a series of monthly online events for the global SaaS community. SaaStock is filled with many satellite events, focused on the business of building and scaling B2B SaaS companies. Attend the first two events in February and March focused on content sessions and networking!
Les meilleures conférences sur les start-ups en mars
2-5 mars, Toronto, Canada
DX3 recently became part of IoT Events and is based on three pillars: marketing, retail and technology, “but with a fresher perspective and energy.” This is one of the largest events for marketers in Canada, and gives C-level executives the opportunity to share insights and for tech leaders to showcase their innovations.
14-16 mars, San Diego, Californie, États-Unis
Social Media Examiner organise ce rassemblement annuel d'experts en médias sociaux. Cet événement est l'occasion d'entrer en contact avec des leaders d'opinion et des pairs partageant les mêmes idées sur tout ce qui touche aux médias sociaux. Obtenez les derniers conseils et apprentissages et donnez-vous les moyens de développer votre activité grâce aux idées des innovateurs de tous les secteurs d'activité.
16-20 mars, Austin, Texas, États-Unis
The event that almost doesn’t even need an introduction. SXSW is a defining event for several industries – film, culture, music, tech and so much more. This conference has 25 tracks filled with keynotes, panels and more, from brilliant people creating incredible things. It’s huge, it’s fun and it’s a cool place to meet some of the most creative minds out there.
MISE À JOUR : en raison du COVID-19, SXSW a introduit SXSW Online pour 2021.
Mars 2022, Kuala Lumpur, Malaisie
RISE is the largest tech conference in Asia. Much like Collision, RISE is part of the Web Summit network, and is ideal for those startups interested in learning more about business in Asia. It’s an ideal place to start networking if you’re trying to meet more business connections in Asia and beyond. After 5 years in Hong Kong, in 2022 RISE will be held in Kuala Lumpur, Malaysia.
Les meilleures conférences sur les start-ups en avril
Etape du marketing de croissance
TBA, Kyiv, Ukraine
Growth Marketing Stage is held in Kyiv, Ukraine. The tickets are affordable and the lineup of speakers is still impressive, including growth execs from Ahrefs.com and SEMrush. It’s a good deal. Planning to attend? Use this discount code salesflare to get 15% off! 2021 dates will be announced soon.
20-22 avril, Toronto, Canada
Collision is known by CBC as the “TIFF for tech”, while Inc. Magazine coins it the “fastest-growing tech conference in North America”. 32,000 people connected online at Collision in 2020. You can join 450+ speakers for over 100 hours of online content over three days.
MISE À JOUR : en raison de COVID-19, Collision restera en ligne jusqu'en 2021.
20-22 avril, Toronto, Canada
SaaS Monster brings together the world’s most disruptive emerging technology companies, featuring the industry leaders in cloud computing, big data, security, marketing, customer service, and enterprise technology. With four curated content streams exploring the technology that fuels our businesses: Cloud, big data, enterprise technology and security, it helps connect CIOs and CTOs, investors, startups and established companies through panels, roundtables, workshops, and more.
UPDATE: Due to COVID-19, SaaS Monster will also be part of their online-only event under the ‘Developers & data’ theme.
27-28 avril, Las Vegas, Nevada, États-Unis
Le sommet Adobe est consacré à la création de l'expérience client ultime. Cette conférence est idéale pour les spécialistes du marketing B2B, les spécialistes du marketing de contenu et tous ceux qui souhaitent en savoir plus sur la personnalisation et la création d'un parcours client exceptionnel. Parmi les anciens orateurs figurent Drew Brees (quarterback de la NFL), Reece Witherspoon (actrice, productrice et entrepreneuse), Steve Lucas (SVP, Digital Experience chez Adobe) et Bruce Daisley (VP EMEA chez Twitter).
MISE À JOUR : en raison de COVID-19, Adobe Summit sera un événement en ligne gratuit en 2021.
Conférence sur le marketing de contenu
27-29 avril, Boston, Massachusetts, États-Unis
This is an event for those working in content marketing across all industries to come together to network, share knowledge and participate in workshops as well as master classes. It’s a very hands-on event with opportunities to learn from successful leaders in content marketing.
UPDATE: Due to COVID-19, an online-only event will take place – CMC Virtual 2021!
Les meilleures conférences sur les start-ups en mai
5-21 mai, Riga, Lettonie
This conference is focused on various topics within the tech world – deeptech, fintech, SaaS, IoT and more. More than 2,000 people attend, as well as more than 350 startups and more than 100 investors. It’s a great place to network as well as learn more in-depth information about these innovative tech topics. For their 10th anniversary, they are hosting a 3 week event to explore the current course of action in Green New World, Knowledge for Growth and Digital Transformation.
TBA, San Francisco, Californie, États-Unis
LTV Conf is an event that’s certainly worth considering. In 2019, the event was hosted in New York – now, they’re planning to host the event across coasts in San Francisco. This event brings together like-minded SaaS entrepreneurs, companies and investors from all over the world to collaborate and make meaningful connections.
UPDATE: Due to COVID-19, the conference has been postponed. We’ll keep you updated when new dates are announced!
11-12 mai, San Francisco, Californie, États-Unis
Think is the tech conference organized by none other than IBM. It’s a great chance to hear from the industry leaders and learn from their insights in SaaS and all ranges of technology.
MISE À JOUR : en raison du COVID-19, un événement numérique aura lieu.
21 mai, Austin, Texas
Running Remote is the world’s largest remote work conference. It’s a conference carefully curated to teach you next-level, actionable strategies and tactics you can utilize the very next day to build & scale your remote team. It also provides a networking platform to meet leading tech companies, thought leaders and founders of globally distributed teams. Last year recorded 418 attendees from 46 countries. 57% of attendees were CEO’s/Founders/VP’s coming primarily from SaaS, consulting, web & app development, and e-commerce.
MISE À JOUR : en raison du COVID-19, la conférence à distance sera en ligne pour 2021.
27-28 mai, Tallinn, Estonie
Latitude59 is the flagship startup and tech event of the world’s first digital society – e-Estonia. Companies and investors from all over the world come to this event to connect with the Baltic, CEE and Nordic tech ecosystems and take part in the event’s platform of entrepreneurs, investors and leaders to learn, connect and network.
Conférence sur l'essor de l'IA
TBA, Berlin, Allemagne
The Rise of AI conference has been around for about five years, and continues to be one of the premier AI events out there. With more than 800 AI experts, decision makers and thought leaders in one place, it’s a great place to discuss AI and its impact on society, politics and the economy. 2021 dates haven’t been announced yet – stay tuned!
TBA, Helsinki, Finlande
Arctic 15 is described as “the most effective matchmaking startup event in the Nordics and Baltics.” The event revolves heavily revolves around making deals and creating an environment for quality networking. The program includes 15 tracks across tech and offers one-on-one meetings in Deal Room, plus side events and workshops. 2021 dates haven’t been announced yet – stay tuned for updates!
Les meilleures conférences sur les start-ups en juin
3 juin, San Francisco, Californie, États-Unis
This event is about all things growth hacking. Although June is a few months away, you can already get a virtual pass for last year’s event and learn from some of the biggest growth hackers out there, such as the Director of Product Management at LinkedIn or the COO of Intercom.
7-9 juin, Scottsdale, Arizona, États-Unis
This event’s mission is to empower its community by highlighting everything new and innovative in the B2B space. It’s designed to help teams get inspired and tackle the latest trends. 2021’s edition includes discussions around sales enablement, demand generation, channel marketing and more.
17 juin, Dublin, Irlande
Dublin Tech Summit is relatively new to the conference scene, but has grown to be one of Europe’s largest and fastest-growing tech conferences. This event is two days packed with influential tech leaders and brands coming together for growth, development, knowledge sharing, networking and more.
MISE À JOUR : en raison du COVID-19, le Dublin Tech Summit se tiendra en ligne cette année.
17-19 juin, Paris, France
VivaTech is the biggest tech and startup event in Europe. It’s where business meets innovation. It’s an annual international gathering of some of the world’s brightest minds, startups, talents and innovations. The program offers top speakers, exhibitions, open innovation, live experiences and more. VivaTech 2019 saw 124,000 visitors.
MISE À JOUR : en raison du COVID-19, VivaTech organisera un événement en personne et en ligne.
TBA, Paris, France
SaaStr Europa, la version européenne de SaaStr Annual, est l'endroit où il faut être pour les hackers de la croissance de SaaS en Europe. Les billets sont abordables, le lieu est magnifique et le réseautage est fort. Salesflare y participe depuis le début en 2018 et prévoit d'y retourner. Vous vous inscrivez également ? Faites-nous le savoir pour que nous puissions nous rencontrer !
MISE À JOUR : Malheureusement, en raison du COVID-19, SaaStr Europa a été mis en attente. D'autres mises à jour suivront dès qu'elles seront disponibles.
TBA, Valence, Espagne
Webit.Festival is the largest tech and innovation festival in the world, hosting 15,000 attendees, 500+ investors, 512 accredited media, 73% C-level attendees, 120 countries and more. Their tech focus areas include AI, 5G, blockchain, IoT, VR/AR, Next-Gen Cloud, & biotech robotics. They also host the largest startup challenge in the world – “Founders Games” with funding of $500K – $20M. 2021 dates haven’t been announced yet – stay tuned!
28 juin-1er juillet, Barcelone, Espagne
4YFN, also known as 4 Years From Now, brings together startups, investors, corporations and public institutions to create new ventures and build a startup ecosystem together in the mobile industry. It’s their biggest startup event held during the world’s largest exhibition for the mobile industry, GSMA MWC. If you can’t make it to Barcelona, they host 2 more events worldwide, including Los Angeles and Shanghai.
28 juin-1er juillet, Barcelone, Espagne
Formerly called Mobile World Congress, MWC Barcelona is the largest mobile event in the world, bringing together innovations and leading tech from more than 2,400 companies, as well as a program that brings together thought leaders and innovators to explore and discuss hot topics in the industry. Basically, it’s huge.
Les meilleures conférences sur les start-ups en juillet
12-14 juillet, Seattle, Washington
This three-day conference, put together by Moz, is full of forward-thinking sessions on SEO, growth marketing, the mobile landscape, analytics and more. It’s a great opportunity to chat with industry leaders, Moz employees and meet like-minded peers. Plus, you can get a hug from their friendly robot, Roger.
MISE À JOUR : en raison de l'épidémie de COVID-19, le MozCon se déroulera en ligne cette année.
TBA, Londres, Royaume-Uni
Declared as ‘Europe’s number 1 B2B sales leadership conference’, SaaS Growth Conference is unlike any other of its kind in Europe. They focus on bringing in the top sales and revenue leaders. It’s great for networking and learning from the best SaaS experts, founders, sales leaders and investors. 2021 dates haven’t been announced yet – stay tuned!
TBA, Montréal, Canada
This event is a music festival-esque conference that brings together, you guessed it, startups! It offers tangible opportunities to make the connections you need as well as world-class content to educate and inspire. The fact that it’s hosted in Montreal is also a nice bonus! 2021 dates haven’t been announced yet, but keep your eyes pealed!
TBA, Seattle, Washington, USA
Le Digital Summit propose des événements dans tous les États-Unis, réunissant des innovateurs de premier plan, des leaders d'opinion, des startups et d'autres acteurs de l'espace marketing numérique. Le programme est riche en contenu provenant d'entreprises de premier plan, telles que LinkedIn, Facebook, Wall Street Journal, Microsoft et bien d'autres encore. Les dates de 2021 n'ont pas encore été annoncées.
Les meilleures conférences sur les start-ups en août
25-26 août, Turku, Finlande
SHIFT is a relatively new conference that offers a healthy mix of attendees from the business and tech worlds. They want tech and business to be beneficial, responsible and sustainable. Plus, the event tries to avoid being too big or too small, so that you can talk to everyone you’d like to without getting lost in the mix of things.
Les meilleures conférences sur les start-ups en septembre
TBA, SF Bay Area, Californie, USA
SaaStr Annual is described as the largest gathering in the world for B2B software. What makes this event special is the fact that it’s a non-vendor SaaS conference – meaning there are no commercials, no paid content and no boring panels. As they explain, every session is hand-screened and vetted to specifically help you learn. The event promises specific, actionable advice and learnings to help you grow from $0 to $100 million ARR. Not bad. Stay tuned for 2021 dates!
Sommet du marketing de croissance
2 septembre, Francfort, Allemagne
A curated one-day event that brings together world-leading experts to speak all things growth marketing. As they describe it, “100% knowledge – 0% blah blah.” The first speaker has already been announced: Dain Ariely, Behavioral Economist at Duke University.
Ils nous ont fait savoir qu'en tant que startup, vous bénéficiez d'un prix spécial pour les billets ! Tout ce que vous avez à faire, c'est de contacter : [email protected]
Septembre, Paris, France
B2B Rocks, based in Paris, proclaims itself as ‘the leading European conference for B2B & SaaS startups’. It’s limited to 800 founders, which allows for great networking and valuable insights from peers in B2B SaaS. The keynote speeches are capped at 30 minutes and are known for their actionable advice.
TBA, Ottawa, Canada
SAAS NORTH is Canada’s largest SaaS conference for scaling up! Since 2016, SAAS NORTH has brought together the most innovative SaaS companies and their teams to learn, network and grow alongside the most formidable entrepreneurs and investors globally. It’s an event that has a reputation for tactical content and curated networking in a high-energy yet surprisingly down-to-earth, grass-roots vibe! 2021 dates haven’t been announced yet, but keep your eyes pealed.
8-10 septembre, Salamanque, Espagne
This conference is one of the biggest tech-entrepreneurial events in Europe. It’s supported by the European Commission-Startup Europe, the Central American Integration System (SICA), the University of Salamanca and Salamanca City Council, and it’s free. It’s a great event to learn more about what’s currently happening in the international tech-entrepreneurial ecosystem.
21-23 septembre, San Francisco, CA, USA
TechCrunch Disrupt is the world’s leading conference for introducing game-changing startups and technologies. It’s where you’ll find the latest in the tech industry. Its main focuses are to shape the future of disruptive technology and provide expert advice to entrepreneurs. Can’t make it to San Francisco in September? Their Berlin edition dates are TBA but you can expect it to happen in November/December.
TBA, Cluj-Napoca, Roumanie
This conference is dedicated to putting the future of tech, business and the knowledge of global leaders under the spotlight. More than 2,200 founders, investors and CEOs of IT and digital companies meet at this event in Romania for a program that includes more than 70 keynotes, panels, workshops and more. 2021 dates haven’t been announced yet, but keep your eye out!
29 septembre-1er octobre, Vancouver, Canada
Unbounce’s Call-to-Action Conference provides companies with outstanding speakers that provide valuable case studies, learnings and more for growing your startup. Even if you can’t attend the event itself, I still recommend checking out videos from past speakers – this event really does provide a lot of insights and value.
MISE À JOUR : En raison du COVID-19, la conférence Unbounce CTA a été annulée pour 2021. Vous pouvez vous inscrire à leur liste de diffusion pour rester informé pour 2022 !
Les meilleures conférences sur les start-ups en octobre
Octobre, Amsterdam, Pays-Bas
TNW Conference feels more like a festival than a regular tech conference. This two-day event is packed with industry-leading speakers, panel discussions and workshops. It covers a wide variety of tech topics from a business perspective. Plus, it’s a great way to meet a ton of startups from all over the world. 2021 dates have yet to be announced – stay tuned!
Octobre, Dublin, Irlande
Ce festival des talents et de la technologie s'adresse aux PDG, aux fondateurs et aux créateurs de produits géniaux du monde entier. L'événement met en avant les personnes qui ont une vision derrière les produits que nous utilisons tous les jours, tout en connectant les talents locaux dans une atmosphère de festival. Le programme comprend des ateliers, des événements parallèles et même des camions de nourriture. Ne manquez pas de consulter le site web de l'événement pour obtenir des informations sur l'édition 2021.
TBA, San Francisco, Californie, États-Unis
LAUNCH Scale est un rassemblement revigorant de deux jours offert exclusivement à plus de 2 000 fondateurs. Animé par Jason Calacanis, Scale offre aux fondateurs la possibilité de rencontrer et d'établir des relations avec des investisseurs, d'apprendre à lever des fonds, mais surtout d'aider à développer leur entreprise avec succès. Gardez l'œil ouvert pour savoir quand les dates de 2021 seront annoncées !
8-10 octobre, Lviv, Ukraine
For the seventh year in a row, IT Arena conference will unite over 4000 tech experts, engineers, company founders & CEO, as well as everyone enthusiastic about the new tech at Arena Lviv Stadium. IT Arena is a unique opportunity to discover the potential of Ukrainian and international developers, meet like-minded people, get acquainted with global business ideas, get inspired by experiences of successful tech entrepreneurs and find opportunities for your business.
TBA, San Francisco, Californie, États-Unis
SaaS Connect, based in San Francisco, focuses on building SaaS partnerships. It’s a top conference for those in the business development field. It’s noted for sparking ideas and providing actionable suggestions to implement when back at the office. Keep your eyes pealed for 2021 dates!
6-8 octobre, New York, New York, États-Unis
Ascent est une conférence axée sur le SaaS et regroupée en trois catégories : SaaS Summit, Growth & Marketing, Startup Grad School et VC & Investing. Ascent est une excellente occasion d'apprentissage et de réseautage pour la communauté SaaS basée à New York et sur la côte Est.
6-8 octobre, Mexico, Mexique
Le South Summit est un événement de premier plan qui réunit les entrepreneurs les plus innovants, les investisseurs internationaux les plus importants et les entreprises désireuses d'améliorer leur compétitivité grâce à l'innovation.
SuperNova
8-11 octobre, Anvers, Belgique
Organisée juste à l'extérieur du QG de Salesflare, SuperNova est une nouvelle conférence qui a été lancée en septembre 2018. Elle rassemble des leaders d'opinion, des investisseurs et des scale-up européennes pour quatre jours d'inspiration, de connexion et de démonstrations époustouflantes des innovations technologiques d'aujourd'hui et de demain.
MISE À JOUR : Malheureusement, en raison de l'épidémie de COVID-19, SuperNova a été annulé pour 2021.
TBA, Bucarest, Roumanie
If you’re into tech and digital products, make sure not to miss this one. HowToWeb manages each year to gather an amazing speaker line-up. It’s fully aimed at showcasing the necessary startup methods, tactics and mindset to help you build better products and get faster growth.
Notre cofondateur Jeroen a transformé sa présentation à HowToWeb en un article de blog, avec des liens vers les autres présentations les plus intéressantes. Restez à l'écoute pour connaître les dates de 2021 !
Les meilleures conférences sur les start-ups en novembre
TBA, New York, New York, USA
DATAx, hosted by The Innovation Enterprise, is for data-driven business leaders and data scientists. It’s a cross-industry event that focuses on data-backed content designed to offer solutions to everyday challenges. Can’t make it to New York? They host DATAx Conferences in San Francisco and Singapore as well. Be sure to check their site for their 2021 date announcement.
1-4 novembre, Lisbonne, Portugal
Forbes says Web Summit is “the best tech conference on the planet”; Bloomberg calls it “Davos for geeks”; Politico, “the Olympics of tech”; The Guardian, “Glastonbury for geeks”; and, in the words of Inc. magazine, “Web Summit is the largest technology conference in the world”.
Whatever Web Summit is, it wouldn’t be possible without an incredible team of over 200 employees based in Dublin, Lisbon, Toronto, and Hong Kong, including world-class engineers, data scientists, designers, producers, marketers, salespeople, and more. They’ve disrupted an old industry by building incredible software and designing mind-blowing events – revolutionizing how people and ideas come together to change the world.
19-20 novembre, Helsinki, Finlande
Cet événement très divertissant se tient pendant la période la plus sombre d'Helsinki. La conférence a une énergie et un enthousiasme uniques et offre un lieu pour faciliter les rencontres entre fondateurs et investisseurs et pour construire une communauté mondiale de startups.
MISE À JOUR : Malheureusement, en raison du COVID-19, Slush a été annulé. L'organisation s'est recentrée sur l'aide aux startups pendant la crise.
Les meilleures conférences sur les start-ups en décembre
TBA, Oakland, Californie, États-Unis
Hustle Con is a two-day startup conference that works like business school: you show up and are taught strategies for starting and growing your company. They find the most interesting and outrageously successful startup founders, throw them on stage to explain the tactics and strategies used to grow their startups, and then invite entrepreneurs, do-ers, and tinkerers to attend, network and learn. Stay tuned for 2021 dates.
2 décembre, Berlin, Allemagne
Tech Open Air is a leading European tech festival. Its mission is to help people future-proof their businesses and their lives. As technology continues to transform the way we work, live and relate, it becomes more and more important to take advantage of the opportunities it’s creating. This year, they’ve shifted their format into Virtual Formats to deliver value every day of the year! Starting in December there are multiple events.
MISE À JOUR : en raison de COVID-19, Tech Open Air sera entièrement en ligne en 2021.
Growth Marketing Conference (Conférence sur le marketing de croissance)
TBA, San Francisco, Californie, États-Unis
La Growth Marketing Conference est un événement mondial de premier plan destiné aux spécialistes du marketing de croissance B2B et B2C. Elle accueille des leaders d'opinion et des instructeurs d'ateliers de renommée mondiale pour enseigner à plus de 1 500 participants les stratégies et tactiques de croissance pragmatiques et directes qui favorisent une croissance rapide, rentable et durable du chiffre d'affaires et du nombre d'utilisateurs. L'année dernière, en raison de COVID-19, la Growth Marketing Conference se déroulera en ligne, avec éventuellement une petite partie en personne. Gardez l'œil ouvert pour les mises à jour de 2021 !
There you have it: 60 conferences to learn, get inspired and network with the best! 💪
Don’t forget: you can access a Google Sheet with all of the conferences mentioned here.
Happy conferencing! 🤗
Vous souhaitez obtenir un bon retour sur investissement en visitant des conférences ?
Attending conferences comes with a substantial investment (tickets, travel, accommodation, time, …), so if you’ve figured out which one(s) to invest in, the next step is organizing yourself to get a good ROI on that investment.
This ROI mostly comes from meeting new prospects, partners or investors, but most people miss out on a lot of opportunity here for two reasons:
1. They don’t book meetings upfront in an organized way
2. Even if they had good meetings, after the conference they forget to follow up most of the people they met to get to actual results
Working on these two points isn’t hard, but it requires proper organization at scale. This can be done with an Excel type sheet, but if you don’t want to have your overview and your communication in separate places, it’s best to organize it in a CRM.
Chez Salesflare, nous avons une bonne expérience en la matière, grâce à notre propre logiciel de gestion de la relation client. Permettez-moi donc de vous donner quelques conseils sur la manière dont vous pouvez utiliser Salesflare pour être professionnel lors du suivi d'une conférence :
1. You can make a specific pipeline in Salesflare for conferences. This pipeline can have stages like “Want to meet”, “Meeting scheduled”, “Met” and “Qualified”. That way you can follow where each opportunity is and whether they are qualified for further follow-up.
2. When meeting someone at the conference, it’s best to enter them into Salesflare and give them a tag that refers to the conference (or store this info in a custom field). The built-in business card scanner makes adding people you meet way easier, because you can just snap a picture of their business card to add them with all their info.
3. You can set up automated email workflows to follow up people you’ve met. We for instance surprise people with a personalized email right after we’ve met them at the conference (by tagging them like suggested above). And then they receive personalized follow-ups x days after that if they didn’t reply. You can basically enter the people you met in an automated follow-up flow, so you don’t miss following up with them while you’re recovering from the conference.
4. After the conference, you can filter your contacts by the conference tag and make sure the right people are added to the conferences pipeline. Then just update the stages of the people you scheduled meetings with to make sure that’s all correct. And start following up in a professional way from there.
It’s super easy to organize your conference follow up with Salesflare, without adding much extra work, so if you’re serious about getting results, give Salesflare a try. It’s set up in a few minutes and you’ll be on your way to closing deals and partnerships.
You’ll be properly prepping before conferences and getting results, instead of just showing up! Immediate ROI guaranteed!
Nous espérons que cet article vous a plu. Si c'est le cas, passez le mot !
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