36 outils pour booster votre startup

Communication et coordination au sein de l'équipe

Slack
There’s no going around Slack these days. It has become one of my best friends since I joined Salesflare. Not because I don’t have a social life anymore (which is also not untrue) but because it’s just kind of ‘there’ all the time. I actually have troubles imagining how teams coordinated team communication in the pre-Slack era. If used to its full power, Slack acts like a central hub where everything comes together. You can set up an army of bots to keep you notified of everything happening throughout your startup, or to just keep fun levels high with the occasional meme and GIF. It’s an ever-changing blackboard filled with output of your team’s efforts, from every possible corner of your endeavours.

Gestion des projets et des tâches

Trello
C'est un outil formidable qui permet à votre équipe de garder le contrôle sur le travail. Tout ce que nous avons fait, faisons et prévoyons de faire dans notre startup est sur Trello. Chaque réunion commence par la consultation du tableau Trello et se termine par l'inscription d'idées dans des tâches réalisables sur ce tableau. Cette approche efficace permet de rationaliser votre processus d'examen des projetsVous pouvez ainsi suivre vos progrès et prendre des décisions en connaissance de cause. Interface simple et minimaliste, mais hautement configurable. Doublez le plaisir avec le plugin Slack.

If you’re looking to get on with something else following Trello’s recent acquisition by Atlassian, check out UpWave — a slick alternative that was recently launched on ProductHunt.

RÉFÉRENCEMENT

Réponse au public
Everybody’s searching for something, right? Finding the right keywords to grow your organic search words starts with knowing what questions your target audience is looking answers to. Answer The Public will give you beautiful visual insights in the questions most frequently asked about your topic.

Ahrefs
Ahrefs is about the best thing around for organic traffic research and SEO. It can show you backlinks (including its URL and domain rating as well as other cool data) of every website out there, which makes it great to dig into the SEO strategy of your competitors. There’s also a keyword explorer, which can be of great help to determine the keywords you should be targeting. You can use it day-to-day to keep track of how you rank in search engines, in different locations, for different keywords etc. I’ve written a more in-depth guide on how to effectively use Ahrefs for keyword research sur Quora.

Des outils comme Moz.com et SEMrush offrent des fonctionnalités similaires et sont également réputés excellents.

User engagement, testing and tracking

Intercom
Talk to your website’s visitors in real-time. Intercom’s in-prompt personal messaging allows you to activate leads in the early stages of the sales cycle and is a great way to provide support for customers. Moreover, it’s great for tracking frequency of use and behaviour inside your app. Hands-on, low-threshold solution to get and stay on top of your users, whether they’re still in your sales funnel or already locked in.

Google Analytics
Default analytics tool for your startup’s website and web apps. There are some great, arguably more powerful alternatives out there, but this is still solid as a rock and just very convenient to use with your Google apps and accounts.

CrazyEgg
Google Analytics will tell you which pages your users visit and how much time they spend on your website. What they won’t tell you is what those visitors are actually doing on those pages. CrazyEgg is a lightweight but powerful heat-mapping tool that can fill in those gaps. It will tell you exactly where users have clicked, scrolled and which parts of the pages they’ve spent the most time on. You can segment clicks on your website by variables such as referrer and search keyword and visualise the results on what is called a confetti map. Crazy Egg is far from the most powerful heat-mapping tool around but does stand out for simplicity and affordability. It does one thing and it does it well.

SurveyAnyPlace
Surveys are a great way of getting a hold of your customer’s feelings and thoughts. Too bad surveys are among the most boring things in the world and nobody really likes to take them. SurveyAnyplace is changing that with beautifully designed, interactive surveys that are easy to make for you and fun to take for your target audience.

UXProbe
UXProbe is a remote user testing tool that allows you to have users test your website or app without you or them having to physically move. You can set and customise the different tasks you want the user to carry out. Both the user’s activities on-screen and his expression in front of it are recorded to give you the most accurate idea of how they experience your website. This frees you of having to go through all the trouble of inviting people, setting up the session and providing all the gear. After the session, the app provides you with insightful metrics, giving you a full-fledged idea of how your website ranks in terms of user experience so you know where and what to improve.

Prospection et génération de leads

LinkedIn Sales Navigator
LinkedIn’s very own sales solution is not likely to be the cheapest tool you’ll come across, but nor are you likely to find something a lot better for prospecting. Sales Navigator is a great place to kickstart your sales pipeline for the simple reason that it allows you to fish from the biggest pool of business professionals there is to be found. Its wide range of filters allow you to search for very specific customer profiles. Sales Navigator comes with powerful analytics, insights and recommendations so you can stay updated and focus on the right people.

Dux-Soup
We use Dux-Soup to automate lead generation from Sales Navigator. Dux-Soup is a Chrome extension that acts like a teeny-tiny robot you can send out to visit LinkedIn-profiles from a given list and collect their data on its way. Just set the filters of Sales Navigator to target a certain person and tell Dux-Soup to go and visit the search results. Not only will all these people be notified of you visiting them, you’ll also have their names, industries, roles, company domains and more. Data you can extract as a .CSV and use for several other purposes later on.

Email Permutator+
Une fois que vous avez les noms et les domaines, la façon d'obtenir leurs adresses électroniques est de faire des suppositions raisonnables et de confirmer leur existence. Les formats les plus courants sont firstname.lastname@domain, firstnameinitial.lastname@domain et [email protected]. Il en existe bien sûr d'autres et la compilation de toutes ces adresses électroniques possibles prend beaucoup de temps. Heureusement, vous pouvez automatiser ce processus avec Email Permutator+. Permutator+ génère des adresses électroniques possibles à partir du prénom, du nom et du domaine. Vous pouvez ensuite les vérifier avec d'autres outils mentionnés plus loin dans ce billet, comme Hunter, Rapportive et Salesflare.

Hunter.io
Hunter will help you find out e-mail addresses based on company and domain — which you can thus easily get from the magical Sales Navigator + Dux-Soup combo. Just bulk upload email addresses in a .CSV and Hunter will tell you which ones are ‘deliverable’. Hunter is not perfect though, we’ve had confirmed email addresses that turned out bad anyway.

Elucify
If guessing and Hunter don’t cut it, try Elucify. It’s a crowdsourced and free database for business contact information. Just enter what company you want email addresses from and see what it has in store for you. It’s free, like really, free.

Rapporteur
Rapportive is a Chrome plugin that shows you linked accounts like LinkedIn, Google and Twitter for any given e-mail address, straight from a sidebar in your Gmail inbox. You can use it to guess e-mail addresses you didn’t find with Hunter and Elucify. Try typing possible email addresses according to the most common formats or others you found with Email Permutator+ and see the magic happen while Rapportive digs up linked accounts. If you haven’t found email addresses with company domains at this point, you might want to try gmail.com as domain, as a lot of people have a Gmail account next to their company email. We don’t use Rapportive because Salesflare peut faire tout cela et bien plus encore à partir de son plugin Chrome qui se trouve également dans votre boîte aux lettres électronique.

Datanyze
Datanyze is another intelligent lead generation tool you can use to fill up your sales pipeline. It does this by telling you the exact software stack of a given company. You can even find out exact dates of when a certain technology was dropped by the company you’re investigating. In addition, Datanyze can also be useful to help you find email address and other contact information, per website. In fact, Datanyze offers a free Chrome plugin you can use to request technology reports, company information and contact data on websites you visit.

Socedo
Socedo est un outil qui permet de collecter et d'activer des pistes à partir des canaux de médias sociaux et de les ajouter efficacement à votre entonnoir de vente. Il analyse les réseaux sociaux sur la base de mots-clés, d'adresses Twitter, de balises de localisation et d'autres éléments de ce type, et recherche les prospects qui correspondent à ces critères. Vous pouvez ensuite déclencher leur engagement par le biais d'outils de sensibilisation automatisés. Socedo crée automatiquement une base de données avec des données sociales que vous pouvez exporter et utiliser dans votre CRM, vos campagnes de sensibilisation par e-mail ou d'autres stratégies de marketing et de vente.

Sensibilisation par courrier électronique

MailChimp
MailChimp est l'outil de référence pour la gestion des lettre d'information email campaigns. It allows for effective email campaigns that won’t end up in your recipient’s spam box. To minimize your chances, set up your Enregistrement SPF. A part cela, la courbe d'apprentissage est faible, les analyses sont puissantes, le suivi des e-mails est possible, les ressources sur les modèles d'e-mails sont excellentes et il est facile de les intégrer à d'autres outils. Tout simplement merveilleusement facile à utiliser.

Mixmax
Mixmax est l'outil qui vous permet de booster votre Gmail. Nous l'utilisons pour le cold emailing car il envoie des emails directement depuis votre Gmail, contrairement à MailChimp et alternatives. This makes it perfect for cold emailing, as it will prevent your email from ending up in the ‘Promotions’ section of your lead’s Gmail account. Furthermore Mixmax gives you a lot more power in setting up your email sequences; it allows you for example to break off a sequence when a recipient responds to your first email. Mixmax is filled with a bunch of cool features to spice up your email game: slash commands, email templates, email and click tracking, embedded surveys/polls and an awesome meeting scheduler.

CRM / Gestion de l'entonnoir de vente

Salesflare
Our very own intelligent sales CRM. Salesflare is built to automate most of your sales funnel. It automatically fills out your address book with data it pulls from sources like social media, email signatures and company databases. It tracks and logs all interactions of leads towards you (phone, email, calendar), including email and website tracking. All that is handed to you in an automated timeline so you have everything you need at your fingertips at every stage of the sales cycle. There’s more: from the data it gathers, it will tell and remind you what to do about specific leads so no deal can fall through the cracks anymore. Basically all you have to do is write emails, do meetings and have coffee. It’s not a robot yet, but it does do most of the working and thinking for you. There’s a desktop and a mobile app, but we mostly use it straight from our Gmail, where it gives us everything we need on a customer from an integrated sidebar. Besides Gmail, it’s perfectly integrated with our Google apps and other productivity apps like Slack, Stripe, MailChimp and Trello.

Gestion des paiements et des abonnements en ligne

Stripe
Stripe est l'ami qui s'occupe de votre paiements en ligne. Aucun effort n'est requis de votre part. Si vous souhaitez vérifier leurs tarifs, vous pouvez utiliser différents outils d'évaluation. calculateur de frais de stripe tools out there. Very easy to work with and great in handling different subscription plans. Highly flexible in its integrations and a friendly API. Hook it up to Salesflare to automatically mark an opportunity as ‘won’ when the customer starts paying in Stripe.  Then have it tell in real-time you when your money is flowing in by linking it to Slack. Awesome, right? You’re gonna need Zapier for this though, read on.

Gestion des mots de passe

DernièrePasse
With the gazillion tools and accounts you and your team are using, you’ll have a lot of passwords laying around. LastPass allows you to have everything safely stored and easily accessible at all times so you don’t have to waste time anymore getting headaches trying to remember that one password of that one website.

Hébergement et analyse de vidéos

Wistia
Wistia is a video hosting service that will give you insightful analytics and heat maps on the views and viewers of your videos. You can completely customise the video player to fit your brand and control the pre — and post-roll behaviour of the video. It has an API so you can make adaptations to videos, accounts and statistics in the back-end. Perfect for tutorials, how-to videos and a lot more.

Création de contenu

L'application Hemingway
Must-have if you’re serious about creating great content. Hemingway will analyse a piece of text and grade it on readability. It does so by taking into account stuff like complex sentences, use of adverbs, use of passive voice and common spelling errors. We use it to make sure our content is easy on the eye and suited for publication.

BuzzSumo
Pour obtenir un contenu de qualité, il faut d'abord comprendre quel type de contenu plaît à vos utilisateurs. BuzzSumo peut vous donner un aperçu du contenu le plus populaire sur un sujet donné ou un site web particulier. Il fonctionne comme un outil de recherche qui suit les contenus sur les médias sociaux et les classe en fonction du nombre de partages sur Facebook, Twitter, LinkedIn, Google+ et Pinterest. Vous pouvez surveiller le contenu par sujet ou par utilisateur et obtenir des informations sur les partages moyens, les partages par réseau, le type de contenu, la date de publication, la longueur du contenu et les domaines partagés. Tout cela en fait un outil idéal pour le référencement, l'analyse de la concurrence et la recherche des principaux influenceurs dans votre domaine.

Graphique

StockSnap / Pexels / Unsplash / Pixabay
Great pictures shouldn’t cost you any money.

Flaticon
The internet’s largest stock of free icons, available in all possible formats.

Canva
Canva is the place where you make magic with the stuff you found on free stock photo directories and Flaticon. It’s probably the most user-friendly graphic design tool you’ll ever come across, and it’s free. Canva gives you the power to create practically anything — social media graphics, banners, invitations, infographics, flyers, business cards — by just dragging and dropping. It’s filled with great resources and templates you can easily combine with your own images. The paid version, Canva for Work, packs all this power plus the possibilities to create brand kits with consistent fonts and colours, customise templates and set up shared folders. The Canva Design School is a great online virtual community stacked with tutorials, inspiration, tools and templates. Your graphics will have never looked better.

Piktochart
Piktochart est un outil en ligne créateur d'infographies Piktochart est un outil de communication visuelle tout-en-un qui permet de créer des infographies, des rapports, des présentations, des graphiques pour les médias sociaux et des impressions de qualité professionnelle. Piktochart permet aux utilisateurs de transformer rapidement tout contenu contenant du texte ou des données en une histoire visuelle percutante. De plus, il ne nécessite aucune formation ou compétences en matière de conception graphique. Les illustrations, les icônes et les images intégrées dans la plateforme sont ajoutées par glisser-déposer. Les visuels peuvent être créés à partir de zéro ou à partir de l'un des centaines de modèles disponibles gratuitement, conçus par des experts.

Colorcinch

Colorcinch is an intuitive photo editor and graphic design tool that lets you craft beautiful social media and blog visuals on the fly. You can add texts, vectors & icons, masks, and overlays to your photos and personalize them. You can give your photos a revamp with hundreds of AI-powered effects and filters. And make their colors pop as you have full control over exposure, clarity, sharpness, etc. It’s free, you just have to upload your photo or choose from their collection of stock photos to start with.

Marketing d'affiliation

GrowSumo
Partner programs can be a great way for startups to accelerate traction across multiple channels and get your sales pipeline going fast. Partners bring in leads, set up advertising for you and put backlinks all over the internet, which is great for boosting your SEO. And you only have to pay for actual results, which makes it very cost-effective as well. All you have to do is set up the partner program and find your partners. GrowSumo makes this process wonderfully easy, by providing a platform where you can quickly find partners to promote your startup and vice-versa. Once you’ve found yourself some partners, you can train and reward them while tracking their progress from your GrowSumo dashboard.

Médias sociaux

Buffer
Pour être rapide et intelligent, Buffer est un outil de gestion des médias sociaux qui vous aide à partager efficacement du contenu sur vos canaux de médias sociaux à partir d'une seule plateforme. Vous pouvez programmer la diffusion de vos posts et demander à Buffer de choisir les moments les plus opportuns.

Crowdfire
Vous pouvez considérer Crowdfire comme un petit acolyte qui vous aide à faire les choses correctement et à vous développer rapidement sur les canaux de médias sociaux. Il fonctionne comme un petit robot qui vous aide à trouver un excellent contenu à partager et les bonnes audiences avec lesquelles le partager. L'utilisation de Crowdfire prend environ 1 à 2 minutes par jour, ce qui rend son utilisation quotidienne très facile.

Automatisation des flux de travail

Zapier
If you don’t know about Zapier yet, you’re missing out. It’s pretty much the holy grail of all SaaS tools for the quite simple reason it can make them all work together. You can just pick out your favourite tool for every job of your sales cycle and tell Zapier to streamline them into an effective app flow that is perfectly aligned to your startup. For us, Zapier is like an engine in which every single app of our toolset works together. Workflow automation done right.