The Ultimate Summer Reading List for Startup Founders

Table of Contents

Leadership & Teamwork: 1–10

Product & Customers: 11–16

Growth & Marketing: 17–19

Strategy & Success: 20–29

Startup Life: 30–40

Leadership & Teamwork

1. Lean In: Women, Work and the Will to Lead by Sheryl Sandberg

Sandberg is, of course, the COO of Facebook, but she’s also very vocal about championing for women’s equality in the workplace — as evident by this book and the accompanying movement.

In 2010, Sandberg gave a TED talk in which she explained how women unintentionally hold themselves back in their careers. The talk has been viewed millions of times, and encouraged women to “sit at the table,” seek challenges and pursue their goals with gusto. 💪

This book continues in that same regard, and combines data, research and personal anecdotes to help change the conversation. It’s very practical in its approach, and includes advice on negotiation techniques, mentorship and building a satisfying career.

This instant classic is a must-read for startup founders — men and women alike — to better understand the biases and gender dynamics that exist in the workplace. And to combat them. 👊

2. The Five Dysfunctions of a Team by Patrick Lencioni

This (very) quick read is told as a fable — with very powerful lessons.

Lencioni skizziert die Ursachen von Politik und Dysfunktionalität von Teams sowie die Schlüssel zu deren Überwindung.

As he suggests, the causes of dysfunction are both identifiable and curable. But that doesn’t mean it’s an easy process.

This is the perfect book for leaders in a company to better identify and understand dysfunctions and dynamics within their own teams — and to address any emerging issues. 🤝

3. The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle

Coyle’s book aims to answer questions such as, “Where does great culture come from?” and “How do you build and sustain it in your group, or strengthen a culture that needs fixing?” 🧐

Learn from some of the world’s most successful organizations, such as IDEO, the U.S. Navy’s SEAL Team Six and the San Antonio Spurs, and find out what makes them tick.

Throughout, Coyle identifies three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single “mind.” 🧠

Dieses Buch ist vollgepackt mit Beispielen, Gegenmitteln und Ratschlägen. Es wird Ihre Wahrnehmung der Unternehmenskultur verändern und Ihnen zeigen, was es bedeutet, wirklich Macht über die Kultur zu haben, die Sie kultivieren.

4. Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott

From a very early age, we’re often told that if you don’t have anything nice to say, don’t say anything at all. 🙊

But, as many of us know, when you become a manager, it’s your job to say it. And your obligation.

Scott was an executive at Google and then at Apple, where she worked with a team to develop a class on how to be a good boss — she in turn came up with Radical Candor.

Radical Candor is a simple idea: to be a good boss, you have to “care personally” at the same time that you “challenge directly.”

Basically, when you challenge without caring, it’s obnoxious aggression. And when you care without challenging, it’s ruinous empathy. When you do neither, it’s manipulative insincerity.

This framework can help you build better relationships at work, and help with key responsibilities as a leader: creating a culture of feedback, building a cohesive team and achieving results you’re all proud of. 💛

5. The Startup Owner’s Manual by Steve Blank

This book is kind of a big deal, to put it lightly. It’s widely used by entrepreneurs worldwide, and many claim it’s one of the only books you ever need to start a business. 🤘

Sie leitet Sie Schritt für Schritt bei der Durchführung des Kundenentwicklungsprozesses an. Die Methode wurde von dem ultraberühmten Silicon-Valley-Startup-Experten Steve Blank entwickelt, der die Lean-Startup-Bewegung vorangebracht hat.

This how-to guide includes more than 100 charts, graphs and diagrams, plus 77 checklists that will guide you as you drive your company toward profitability. 📈

It’s definitely worth reading, and re-reading, if you’re a startup founder.

6. Die schwierige Sache mit den schwierigen Dingen von Ben Horowitz

Horowitz is a co-founder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs.

His book offers essential advice on building and running a startup — practical wisdom for managing the toughest problems business school wouldn’t cover, based on his popular blog. 👨‍💻

In a nutshell, he analyzed the problems that confront leaders every day and includes the insights he’s gained developing, managing, selling, buying, investing in and supervising technology companies.

It’s a funny and entertaining read, and is full of great advice and suggestions for how to handle some of the trickiest situations you can get into as a startup founder. 👍

7. Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World by J. Kelly Hoey

Networking can be stressful for many, especially if it mostly feels like all you do is rub elbows at corporate cocktail events and add people on LinkedIn. 😓

Hoey zufolge brauchen Sie im Zeitalter der sozialen Medien jedoch einen modernen Fahrplan für die Schaffung und Pflege sinnvoller Verbindungen, um sich von der Masse abzuheben und Ihre Ziele zu erreichen, ganz gleich wie groß oder klein sie sind.

Hoey ist eine Wirtschaftskolumnistin und Networking-Expertin, die in diesem Buch ihre Methoden vorstellt, um das Potenzial von Beziehungen voll auszuschöpfen.

It’s packed with amazing advice, pretty infographics and handy flowcharts that shows how small adjustments in your daily routine, generosity and goal-focused efforts can really set you apart. 😎

Hoey hat auch einen eigenen Medium-Blog, unter demselben Namen, mit noch mehr Ratschlägen und Tipps.

8. Superbosse: Wie außergewöhnliche Führungskräfte den Fluss der Talente meistern von Sydney Finkelstein

Finkelstein distills 10 years of research and 200+ interviews into this book to explain what makes a “superboss.” 💪

Sie entdeckte, dass es in fast jeder Branche Superbosse gibt, und wenn man die fünfzig besten Führungskräfte in einem beliebigen Bereich untersucht, hat sogar ein Drittel von ihnen einmal für einen Superboss gearbeitet.

While superbosses can differ in their personal styles, they all focus on identifying promising newcomers, inspiring their best work and launching them into highly successful careers. 👏

The perfect book for current leaders and future leaders alike — imagine a world full of superbosses!

9. Originals: How Nonconformists Move the World by Adam Grant

Grant geht die Herausforderung, die Welt zu verbessern, mit einem zentralen Thema an: Originalität.

He explains that it’s important to champion novel ideas, as it’s the thing that can create some of the most brilliant outcomes. ✨

Anhand von Geschichten und Forschungsergebnissen aus einer Vielzahl von Branchen geht er auf Themen ein wie das Erkennen einer guten Idee, das Auftreten, ohne zum Schweigen gebracht zu werden, den Aufbau einer Koalition von Verbündeten, die Wahl des richtigen Zeitpunkts zum Handeln und den Umgang mit Angst und Zweifeln.

This book is perfect for any startup founders who want to go against the grain and challenge the status quo. 🤜

10. The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup by Noam Wasserman

Deciding whether or not you should bring friends, investors and others into your new business venture can be an insanely tricky process. 🤔

That’s where this book comes in.

The wrong decisions can ultimately cause your company to go under — even if it’s a promising business idea.

It even includes insider stories from founders like Evan Williams of Twitter and Medium, and Tim Westergren of Pandora, while utilizing quantitative data on nearly 10,000 founders. 📊

Personalprobleme sind die Hauptursache für das Scheitern von Unternehmensgründungen. Dieses Buch bietet Ihnen Lösungen.

Produkt & Kunden

11. Setting The Table: The Transforming Power of Hospitality in Business by Danny Meyer

Meyer, of Shake Shack and Gramercy Tavern fame, started Union Square Cafe when he was only 27 years old. He simply started with a good idea and some hopeful investors. 🙏

Now, he’s the co-owner of a restaurant empire.

But how did he beat the odds in one of the toughest industries out there? In this book, Meyer shares the lessons he learned in developing the philosophy he calls “Enlightened Hospitality.”

Startup founders can learn a lot from this book, regardless of industry, as it puts emphasis on the customers and your team — and the possibility to create something amazing. 😎

12. Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer

Wie Baer erklärt, sind Hasser nicht Ihr Problem, aber sie zu ignorieren ist definitiv eines.

Eighty percent of companies say they deliver out­standing customer service, but only eight percent of their customers agree. This book explains how you can close that gap by reconfiguring your customer service to deliver amazing experiences. 🙌

The research within this book is based on an exten­sive proprietary study of how, where and why we complain — and gives you suggestions for how to transform the way you handle haters and teaches you to even embrace them.

13. Hooked: How to Build Habit-Forming Products by Nir Eyal

How do successful companies create products people can’t put down?

Eyal addresses this by introducing the Hook Model — a four-step process that subtly encourages customer behavior. It’s a process that many successful companies have learned over the years in one variation or the other.

Through “hook cycles,” products can reach their ultimate goal of bringing users back again and again without depending on expensive advertising or aggressive messaging. 🔄

Dieses Buch ist unglaublich praktisch und anschaulich und richtet sich an alle, die besser verstehen wollen, wie Produkte unser Verhalten beeinflussen.

14. Will It Fly?: How to Test Your Next Business Idea so You Don’t Waste Your Time and Money by Pat Flynn

This book helps founders recognize whether or not their product or company is “clear for takeoff.” ✈

It’s full of practical advice that can be applied to any business, and focuses on action-based exercises and case studies to ensure that you’re ready to take your company to the next step.

Dieses Buch fordert Sie auf, kritisch zu denken und in Ihrem Unternehmen bewusst zu handeln.

15. The Sprint Book by Jake Knapp

Design Sprints können bei der Entwicklung großartiger Produkte von großem Nutzen sein.

These sprints were invented at Google by Jake Knapp and perfected with more than 150 startups at Google Ventures, then shared with the world in this very book. 📖

They also have an awesome website that’s packed with resources to help you implement design sprints in your company.

Definitely worth a read if you’ve been feeling stuck with needed changes to the UX/UI of your product, or just feeling like you aren’t feeling creative lately.

16. Wie Sie Ihre Ideen in Softwareprodukte umsetzen von Poornima Vijayashanker

The idea around this book is to help you create products people will pay for before they’re even built. 💰

Vijayashanker hat drei Start-ups gegründet und mehr als 100 Personen persönlich betreut, die mehrere erfolgreiche Produkte auf den Markt gebracht haben.

Jeder, mit dem Vijayashanker zusammenarbeitete, verfügte zu Beginn über ein unterschiedliches Maß an technischem und wirtschaftlichem Know-how oder gar keins, aber alle waren von einer Idee begeistert und setzten sie um.

With the right roadmap and processes in front of you, it’s possible for you to launch a winning software product, too. 🗺

Wachstum & Marketing

17. Traction: How Any Startup Can Achieve Explosive Customer Growth By Gabriel Weinberg and Justin Mares

There are a lot of buzzwords in the startup world that can just be dismissed as platitudes, but this book brings up a word that actually means something: traction. 📈

Wie Weinberg und Mares behaupten, wahrscheinlich während sie für die Rolle des Captain Obvious vorsprechen, ist der Aufbau eines erfolgreichen Unternehmens schwierig.

And for every startup that grows to the point where it can go public or be profitably acquired, hundreds of others die out. ☠

Most people understand that while it’s nice to have a unique offering, a great team and a lot of funding, successful companies are successful because they’re capable of growth and acquiring new customers — aka your traction.

This book is worth checking out if you’re a founder who is struggling to grow a company or if you’re feeling a bit stuck and need some inspiration.

18. Competing Against Luck by Clayton M. Christensen et al.

Der Autor dieses Buches gilt als eine der führenden Autoritäten im Bereich Innovation und Wachstum.

Written by a Harvard Business School professor and his colleagues, Christensen is THE guy when it comes to disruptive innovation and growing businesses. 😎

After years of research, they came to the conclusion that customers don’t buy products or services. They rather “hire” them to do “jobs.”

See where this is going? 😉

This book is all about the “Jobs to Be Done” approach and how you can implement it to help further grow your company.

19. Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis & Morgan Brown

Wie haben sich Unternehmen wie Facebook, Airbnb und Uber von bescheidenen Anfängen zu den großen Unternehmen entwickelt, die sie heute sind?

While many may think they just happened to build a great product and then crossed their fingers hoping it would catch on, we know better than that. 😏

There was a studied, carefully implemented methodology behind these companies’ extraordinary rise: growth hacking.

This book is all about how to implement growth hacking, and explains its purpose as a rapid-tempo testing and iteration that focuses on customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. 🤑

Strategy & Success

20. Good To Great: Why Some Companies Make the Leap…and Others Don’t by Jim Collins

Dieses Managementbuch beschreibt, wie Unternehmen von guten zu großartigen Unternehmen werden und wie die meisten Unternehmen diesen Übergang nicht schaffen.

Collins created a set of strict benchmarks and then spent more than 15 years researching “great” companies with his team and, well, this book was the end product. 📕

Dive into the “great” companies of the business world — from Coca-Cola to General Electric — and learn how they became the companies they’re known as today.

Tl;dr version for startup founders? The main reason certain companies become “great” is the fact that they narrowly focus the company’s resources on their field of key competence.

21. Thinking, Fast and Slow By Daniel Kahneman

Dieses Buch wurde von einem Nobelpreisträger für Wirtschaftswissenschaften verfasst und erhielt 2012 den National Academies Communication Award für die beste kreative Arbeit, die zum öffentlichen Verständnis von Themen aus den Bereichen Verhaltenswissenschaften, Technik und Medizin beiträgt.

Not bad. 😅

Das Buch fasst die jahrzehntelange Forschung Kahnemans zusammen und behandelt das Konzept der zwei Denkweisen. System 1 ist schnell, emotional und instinktiv, während System 2 logisch, überlegt und langsam ist.

This book can really change how you perceive your modes of thought, and is perfect for any startup founder looking for more understanding behind the psychology of how and why people think the way that they do. 🧠

22. Essentialism: The Disciplined Pursuit Of Less by Greg McKeown

Essentialism isn’t about getting more done in less time, but it’s rather about getting only the right things done. ⏲

It’s not a time management strategy, or a productivity technique. It’s a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution toward the things that really matter.

Sounds ideal, right? It’s definitely harder than it looks! 🏋‍

Essentialism is not one more thing to do — it’s instead a whole new way of doing everything. Check this book out if your work life is feeling cluttered!

23. Outliers by Malcolm Gladwell

Gladwell, as usual, takes this book as an opportunity to ask a pretty big question: what makes high-achievers different? 🤔

Kurz gesagt, seine Antwort lautet, dass wir zu sehr darauf achten, wie erfolgreiche Menschen sind, und nicht genug darauf, woher sie kommen.

Their culture, their family, their generation and the unique experiences of their upbringing can all play a factor. 👨‍👩‍👧‍👦

Im Laufe des Buches bringt er zahlreiche Beispiele und Anekdoten, z. B. über die Geheimnisse von Software-Milliardären, warum Asiaten gut in Mathematik sind und was die Beatles zu einer der größten Rockbands machte.

Ein ideales Buch für alle, die besser verstehen wollen, wie große Erfolge zu großen Erfolgen werden.

24. The Checklist Manifesto: How to Get Things Right by Atul Gawande

Yes, this book is about checklists — but it’s much more than that. ✅

Es wird untersucht, was die Idee der Checkliste über die Komplexität unseres Lebens verrät und wie wir damit umgehen können.

Bei fast jeder organisierten Tätigkeit gibt es viele vermeidbare Fehler, die auf die Komplexität und den Umfang des Wissens zurückzuführen sind, das wir vermitteln müssen.

We train longer, specialize more, use ever-advancing technologies and we can still fail. 👎

Gawande argues that we can do better, using the simplest of methods: the checklist. Throughout the book, he explains what checklists can do, what they can’t do and how they could bring about revolutionary improvements in a variety of fields, to professions and businesses of all kinds.

25. Business Model Generation: A Handbook For Visionaries, Game Changers and Challengers by Alexander Osterwalder and Yves Pigneur

Wenn Ihr Unternehmen neue Ideen umsetzen oder seine Produkte anpassen muss, kann dieses Buch eine enorme Hilfe sein.

It features a highly visual design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. 👍

Außerdem werden die gängigsten Geschäftsmodellmuster auf der Grundlage von Konzepten führender Wirtschaftsexperten erläutert, und Sie können sie für Ihren eigenen Kontext neu interpretieren.

Es enthält auch praktische Innovationstechniken, die heute von führenden Beratern und Unternehmen wie 3M, Capgemini, Deloitte und anderen eingesetzt werden.

26. Mindset: The New Psychology of Success by Carol Dweck

Dweck is a Stanford University psychologist who spent decades on her research and discovered the simple yet mind-blowing concept that your mindset can be far more powerful than we thought. 💡

Ihrer Meinung nach kann sich das auf so ziemlich alles in Ihrem Leben auswirken.

As you’ve probably heard at some point, people with a fixed mindset — those who believe that abilities are fixed — are less likely to flourish than those with a growth mindset — those who believe that abilities can be developed. ↗

This concept emerged from Dweck’s research.

Das Buch erklärt, wie große Führungskräfte diese Idee nutzen können, um herausragende Leistungen zu fördern.

27. The Tools of Titans: The Tactics, Routines and Habits of Billionaires, Icons and World-Class Performers by Tim Ferriss

From the author of The 4-Hour Workweek, Ferriss is back with a collection of ideas and advice that he’s collected from over two years from the interviews he conducted for his podcast.

As he explains, this book contains the “distilled tools, tactics, and ‘inside baseball’ you won’t find anywhere else.” 🙌

If you enjoy learning from the best of the best, this collection of interviews is full of nuggets of wisdom and insight from some of the most fascinating and successful modern-day figures. 👏

28. What to Do When It’s Your Turn (And It’s Always Your Turn) by Seth Godin

Godin’s book is unique, which isn’t surprising, since Godin is a very unique person to begin with.

This book is his urgent call for you to do the work you’re hiding from, a manifesto about living with things that might not work and to embrace tension when fulfilling your passions. 🎨

It’s in full color throughout. As it’s described, it feels more like a high-end magazine than a book, and even people who hesitate to buy and read startup books will be engaged by this one.

Godin explained that the format is new for him and as far as he knows, no author has written a book quite this way. 📚

It’s a very urgent, personal, in-your-face read — perfect for those who want something a little different.

29. The Happiness Track: How to Apply the Science of Happiness to Accelerate Your Success by Emma Seppälä

In Seppälä’s book, she draws upon the latest scientific research on resilience, willpower, compassion, positive stress, creativity and mindfulness. 💆‍

Und warum? Um den Zusammenhang zwischen Glück und Erfolg aufzuzeigen und zu zeigen, wie man beides erreichen kann.

Startup founders can greatly benefit from this book, as it helps you put things into perspective, and can help you incorporate positive stress and mindfulness in your everyday life. 🧘‍

Startup-Leben

30. Lost And Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin

Fishkin, the founder and former CEO of Moz, discusses in this book how traditional Silicon Valley “wisdom” leads too many startups astray.

The “typical” idea of a startup story involves a young, brilliant entrepreneur who has a cool idea, drops out of college, overcomes everything, makes billions and becomes the envy of the technology world.

But that’s not this story. 🙅‍

While Moz is now a $45 million/year business and Fishkin one of the world’s leading experts on SEO, his business and his reputation took fifteen years to grow.

His company didn’t start in a Harvard dorm, but rather as a mother-and-son family business that fell deeply into debt.

Read Fishkin’s learnings and advice — this book is packed with nuggets of wisdom — always in his clever and fun style of writing. 👍

31. The Lean Startup by Eric Ries

To put it bluntly, many startup failures are preventable. 😧

The Lean Startup is an approach that’s being implemented all over the world. It’s changing the way companies are built and new products are launched.

If you aren’t implementing it yourself, you’ve probably at least heard of it.

In any case, this book is your definitive guide to the Lean Startup approach and how you can try it out with your own company — and most importantly, what you can learn from it. 💪

32. Das $100-Startup: Erfinden Sie die Art und Weise, wie Sie Ihren Lebensunterhalt verdienen, tun Sie, was Sie lieben und schaffen Sie eine neue Zukunft von Chris Guillebeau

Guillebeau hat rund 1.500 Personen identifiziert, die mit bescheidenen Investitionen (in vielen Fällen $50.000 oder mehr) ein Unternehmen aufgebaut haben, und aus dieser Gruppe hat er die 50 interessantesten Fallstudien für dieses Buch ausgewählt.

In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment. 💸

Dieser Leitfaden ist vollgepackt mit wertvollen Lektionen über Geschäft und Selbstverwirklichung. Lesenswert für alle, die noch dabei sind, die Schnittmengen zwischen ihren Kompetenzen und dem, wofür Menschen bereit sind, Geld auszugeben, zu erkunden.

33. Startup Playbook by Sam Altman

Y Combinator verbringt viel Zeit mit der Beratung von Start-ups.

Und obwohl die persönliche Beratung von entscheidender Bedeutung ist, beschloss Altman, dass es für die Skalierung von Y Combinator hilfreich sein könnte, wenn er die allgemeinsten Teile dieser Ratschläge zu einer Art Handbuch destillieren könnte, das er dann den YC- und YC-Fellowship-Unternehmen zur Verfügung stellen könnte.

Eventually, he thought that they should just give it to everyone. 🙌

This book is meant for people new to the world of startups. Most of this will not be new to people who have read a lot of what YC partners have written — but the goal is to get it into one place.

It’s a quick read, plus it’s free and available right here. 👈

34. Venture Deals: Seien Sie schlauer als Ihr Anwalt und Ihr Risikokapitalgeber von Brad Feld und Jason Mendelson

There is (or was) very little reliable information focused on venture capital deals. 🤷‍

So, Feld and Mendelson decided to change that. For more than twenty years, they’ve been involved in hundreds of venture capital financings, so they decided to share their experiences in the field by creating this book.

Perfect for those both new to, and experienced with, getting funding and working with VCs. This book goes through detailed explanations of terms sheets and explains the process in full. 📑

35. Founders at Work: Stories of Startups’ Early Days by Jessica Livingston

Dieses Buch ist eine Sammlung von Interviews mit Gründern berühmter Technologieunternehmen über die Geschehnisse der allerersten Tage.

And while these people are mostly all celebrities now, what was it like for them when they were just a couple friends with an idea? 👫

Gründer wie Steve Wozniak von Apple und Max Levchin von PayPal erzählen Ihnen in ihren eigenen Worten von ihren faszinierenden Entdeckungen, als sie lernten, wie man ein Unternehmen von Grund auf aufbaut.

These interviews are definitely required reading for anyone who wants to understand business. 👨‍💼

36. Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business by Mikkel Svane

This book is basically the entertaining and high-stakes origin story of Zendesk’s explosive rise to startup fame.

Zendesk had a pretty unconventional start — for starters, it was founded in Copenhagen rather than Silicon Valley. 🇩🇰

Svane and his friends left their dull corporate jobs, risking everything secure in their lives, and managed to create one of the hottest enterprise software companies around. 🔥

It’s a fast-paced, sometimes funny read, definitely to be appreciated and related to by fellow startup founders.

37. Entfernt: Büro nicht erforderlich von Jason Fried und David Heinemeier Hansson

Erwägt Ihr Unternehmen die Einführung einer Politik der Telearbeit? Dann sollten Sie diesen Artikel unbedingt lesen.

Written by the co-founders of the much-beloved Basecamp, this book dives into the pros and cons of remote work, what to expect and even gives real-life examples. 👩‍💻

Sie behaupten, dass Remote-Arbeit den Talentpool vergrößert, die Fluktuation verringert, den Immobilienbedarf reduziert und die Fähigkeit verbessert, Geschäfte über mehrere Zeitzonen hinweg zu tätigen, um nur einige Vorteile zu nennen.

38. The Year Without Pants: WordPress.com and the Future of Work by Scott Berkun

Wussten Sie, dass fast 20% des gesamten Webs WordPress-Software verwendet?

The force behind WordPress.com is a convention-defying company called Automattic, Inc., whose 120 employees work from anywhere in the world, barely use email and launch improvements to their products dozens of times a day. 💪

Mit einem Bruchteil der Ressourcen von Google, Amazon oder Facebook haben sie einen ähnlichen Einfluss auf die Zukunft des Internets.

But how? 😳

Berkun worked as a manager at WordPress.com, and this book is a collection of his secrets and insights from his time there. It’s a great read for anyone looking for fresh perspectives on creativity, productivity and leadership — and a company that is potentially a model for the future of work.

39. The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone

Who doesn’t love a good company biography? 😅

Stone dives into the world of Amazon, and offers a fascinating look into Jeff Bezos’s life and how Amazon came to be the company it is today.

It’s a very telling, insightful book — and it gets to the heart of how and why Amazon functions the way that it does. 📦

40. Startup: A Novel by Doree Shafrir

Zum Schluss noch ein Roman.

Shafrir is a veteran online journalist and BuzzFeed writer, who has written her debut novel all about the world of startups. It’s a sharp, hugely entertaining story of youth, ambition, love, money and technology’s inability to hack human nature. 💻

Auf jeden Fall eine nachvollziehbare und unterhaltsame Geschichte für alle, die in der Startup-Welt tätig sind.

We hope you find some new, inspiring books in this ultimate reading list! 😄

Be sure to let us know your favorites from this list in the comments — or if you think there’s another book that deserves to be here.