{"id":64414,"date":"2025-04-10T15:38:34","date_gmt":"2025-04-10T13:38:34","guid":{"rendered":"https:\/\/blog.salesflare.com\/how-to-sell-in-b2b"},"modified":"2026-01-12T15:42:19","modified_gmt":"2026-01-12T14:42:19","slug":"how-to-sell-in-b2b","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/zh\/\u5982\u4f55\u8fdb\u884c-b2b-\u9500\u552e","title":{"rendered":"\u5982\u4f55\u5728 B2B \u9500\u552e\u4e2d\u9500\u552e\u4efb\u4f55\u4ea7\u54c1\uff1a\u7ec8\u6781\u6307\u5357"},"content":{"rendered":"<p class=\"translation-block\">\u00a0<\/p>\n<h1>\u5982\u4f55\u5728 B2B \u9500\u552e\u4e2d\u9500\u552e\u4efb\u4f55\u4ea7\u54c1\uff1a\u7ec8\u6781\u6307\u5357<\/h1>\n<h2 class=\"h2-subheader\">\u6210\u4e3a\u4f18\u79c0\u5458\u5de5\u7684\u5b9e\u7528\u6307\u5357<\/h2>\n<p class=\"translation-block\">\u5728\u5f53\u4eca\u7684 B2B \u73af\u5883\u4e2d\uff0c\u6709\u6548\u9500\u552e\u5c31\u50cf\u5728\u8ff7\u5bab\u4e2d\u7a7f\u884c\u3002\u4e70\u5bb6\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u4e86\u89e3\u60c5\u51b5\uff0c\u66f4\u7cbe\u901a\u6570\u5b57\u6280\u672f\uff0c\u5766\u7387\u5730\u8bf4\uff0c\u4e5f\u66f4\u591a\u7591\u3002\u4ec5\u4ec5\u63a8\u9500\u4ea7\u54c1\u5df2\u7ecf\u4e0d\u80fd\u89e3\u51b3\u95ee\u9898\u3002<\/p>\n<p class=\"translation-block\">\u90a3\u4e48\uff0c\u5982\u4f55\u5728\u8fd9\u79cd\u73af\u5883\u4e0b\u6210\u529f<em>\u9500\u552e<\/em>\u5462\uff1f<\/p>\n<p class=\"translation-block\">\u5982\u679c\u60a8\u6b63\u5728\u5bfb\u627e\u5173\u4e8e\u6784\u5efa\u9500\u552e\u5de5\u4f5c\u3001\u4e86\u89e3\u4e70\u5bb6\u548c\u5229\u7528\u6b63\u786e\u5de5\u5177\u8fbe\u6210\u66f4\u591a\u4ea4\u6613\u7684\u6e05\u6670\u3001\u53ef\u884c\u7684\u5efa\u8bae\uff0c\u90a3\u4e48\u60a8\u6765\u5bf9\u5730\u65b9\u4e86\u3002\u6211\u5c06\u6839\u636e\u4e0e\u65e0\u6570\u50cf\u60a8\u8fd9\u6837\u7684\u4f01\u4e1a\u5408\u4f5c\u7684\u7ecf\u9a8c\uff0c\u4e3a\u60a8\u5206\u6790\u73b0\u4ee3 B2B \u9500\u552e\u7684\u57fa\u672c\u6b65\u9aa4\u548c\u7b56\u7565\u3002<\/p>\n<p class=\"translation-block\">\u8ba9\u6211\u4eec\u6df1\u5165\u4e86\u89e3\u3002\ud83d\udc47<\/p>\n<hr>\n<h2 id=\"ctvg5\">\u4e86\u89e3\u73b0\u4ee3 B2B \u4e70\u5bb6<\/h2>\n<p class=\"translation-block\">\u5728\u9500\u552e\u4efb\u4f55\u4ea7\u54c1\u4e4b\u524d\uff0c\u60a8\u9700\u8981\u4e86\u89e3\u60a8\u7684\u9500\u552e\u5bf9\u8c61\u3002\u5982\u4eca\uff0cB2B \u4e70\u5bb6\u7684\u8fd0\u4f5c\u65b9\u5f0f\u4e0e\u51e0\u5e74\u524d\u5927\u4e0d\u76f8\u540c\u3002\u638c\u63e1\u8fd9\u4e00\u70b9\u662f\u4efb\u4f55\u6210\u529f\u9500\u552e\u6218\u7565\u7684\u57fa\u7840\u3002<\/p>\n<h3 id=\"5go7j\">\u4ed6\u4eec\u4f1a\u505a\u529f\u8bfe<\/h3>\n<p class=\"translation-block\">\u5fd8\u8bb0\u81ea\u5df1\u662f\u552f\u4e00\u7684\u4fe1\u606f\u6765\u6e90\u3002\u7edd\u5927\u591a\u6570 B2B \u4e70\u5bb6\uff08\u7ea6 96%\uff09\u5728\u8003\u8651\u4e0e\u9500\u552e\u4eba\u5458\u4ea4\u8c08\u4e4b\u524d\uff0c\u90fd\u4f1a\u8fdb\u884c\u5e7f\u6cdb\u7684\u5728\u7ebf\u8c03\u67e5<em><\/em>\u3002\u4ed6\u4eec\u4f1a\u67e5\u770b\u4f9b\u5e94\u5546\u7f51\u7ad9\u3001\u9605\u8bfb\u540c\u884c\u8bc4\u8bba\u3001\u6d4f\u89c8\u793e\u4ea4\u5a92\u4f53\uff0c\u5e76\u5229\u7528\u4f17\u591a\u5176\u4ed6\u6e20\u9053\u3002<\/p>\n<p class=\"translation-block\">\u8fd9\u610f\u5473\u7740\u4ed6\u4eec\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u7684\u5f88\u5927\u4e00\u90e8\u5206\u65f6\u95f4\uff08\u53ef\u80fd\u957f\u8fbe 69%\uff09\u662f\u5728\u6ca1\u6709\u4f60\u7684\u60c5\u51b5\u4e0b\u53d1\u751f\u7684\u3002\u5f53\u4f60\u4eec\u6700\u7ec8\u5efa\u7acb\u8054\u7cfb\u65f6\uff0c\u5047\u5b9a\u4ed6\u4eec\u5df2\u7ecf\u6709\u4e86\u57fa\u672c\u7684\u4e86\u89e3\u3002\u4f60\u7684\u5de5\u4f5c\u4e0d\u4ec5\u4ec5\u662f\u4ecb\u7ecd\u4ea7\u54c1\u529f\u80fd\uff0c\u800c\u662f\u63d0\u4f9b\u4ed6\u4eec\u5728\u7f51\u4e0a\u96be\u4ee5\u627e\u5230\u7684\u66f4\u6df1\u5165\u7684\u89c1\u89e3\u3001\u80cc\u666f\u548c\u4ef7\u503c\u3002<\/p>\n<h3 id=\"733i7\">\u4ed6\u4eec\u66f4\u559c\u6b22\u6570\u5b57\u5316\uff08\u8d77\u521d\uff09<\/h3>\n<p class=\"translation-block\">\u5c24\u5176\u662f\u5728\u65e9\u671f\uff0c\u4e70\u5bb6\u66f4\u503e\u5411\u4e8e\u6570\u5b57\u4e92\u52a8\u3002\u6bd4\u5982\u7535\u5b50\u90ae\u4ef6\u3001\u7f51\u7ad9\u8d44\u6e90\u548c\u5728\u7ebf\u5de5\u5177\u3002\u636e\u9884\u6d4b\uff0c\u5230 2027 \u5e74\uff0c\u5c06\u6709 85% \u7684 B2B \u9500\u552e\u4e92\u52a8\u901a\u8fc7\u6570\u5b57\u6e20\u9053\u8fdb\u884c\u3002\u8bb8\u591a\u4e70\u5bb6\uff08\u53ef\u80fd\u6709 75%\uff09\u751a\u81f3\u66f4\u559c\u6b22\u5728\u6700\u521d\u8c03\u7814\u65f6\u5b8c\u5168\u6ca1\u6709\u9500\u552e\u4ee3\u8868\u7684\u4f53\u9a8c\u3002.<\/p>\n<p class=\"translation-block\">\u8fd9\u662f\u5426\u610f\u5473\u7740\u9500\u552e\u4eba\u5458\u5df2\u7ecf\u8fc7\u65f6\uff1f\u5b8c\u5168\u4e0d\u662f\u3002\u867d\u7136\u4e70\u5bb6\u4ece\u6570\u5b57\u5316\u5f00\u59cb\uff0c\u4f46 B2B \u91c7\u8d2d\u5f80\u5f80\u5f88\u590d\u6742\u3002\u4ed6\u4eec\u6700\u7ec8\u9700\u8981\u4e13\u5bb6\u7684\u6307\u5bfc\u3002\u6709\u8da3\u7684\u662f\uff0c\u5f53\u4e70\u5bb6\u4e0e\u9500\u552e\u4ee3\u8868\u5408\u4f5c\u4f7f\u7528\u4f9b\u5e94\u5546\u63d0\u4f9b\u7684\u6570\u5b57\u5de5\u5177<em><\/em>\u65f6\uff0c\u4ea4\u6613\u8fbe\u6210\u7684\u53ef\u80fd\u6027\u8981\u5927\u5f97\u591a\u3002\u8fd9\u5c31\u662f\u5c06\u6570\u5b57\u4fbf\u5229\u6027\u4e0e\u4eba\u5de5\u4e13\u4e1a\u77e5\u8bc6\u76f8\u7ed3\u5408\u3002<\/p>\n<h3 id=\"3mru3\">\u4ed6\u4eec\u9700\u8981\u4ef7\u503c\u548c\u89e3\u51b3\u65b9\u6848<\/h3>\n<p class=\"translation-block\">\u4e00\u822c\u7684\u9500\u552e\u5ba3\u4f20\u4e4f\u5584\u53ef\u9648\u3002\u73b0\u4ee3\u4e70\u5bb6\u4e13\u6ce8\u4e8e\u89e3\u51b3\u5177\u4f53\u7684\u4e1a\u52a1\u95ee\u9898\u5e76\u53d6\u5f97\u5b9e\u9645\u6210\u679c\u3002\u4ed6\u4eec\u5e0c\u671b\u770b\u5230\u660e\u786e\u7684\u4ef7\u503c\uff0c\u5e76\u4e86\u89e3\u60a8\u7684\u89e3\u51b3\u65b9\u6848\u5982\u4f55\u76f4\u63a5\u89e3\u51b3\u4ed6\u4eec\u6240\u9762\u4e34\u7684\u72ec\u7279\u6311\u6218\u548c\u76ee\u6807\u3002<\/p>\n<p class=\"translation-block\">\u4ee4\u4eba\u9707\u60ca\u7684\u662f\uff0c\u51e0\u4e4e\u6709 60% \u7684\u4e70\u5bb6\u8ba4\u4e3a\u9500\u552e\u56e2\u961f\u6ca1\u6709\u5145\u5206\u628a\u63e1\u4ed6\u4eec\u7684\u76ee\u6807\u3002\u8fd9\u662f\u4e00\u4e2a\u4e25\u91cd\u7684\u95ee\u9898\u3002\u60a8\u9700\u8981\u4ece\u4ee5\u4ea7\u54c1\u4e3a\u4e2d\u5fc3\u7684\u63a8\u9500\u8f6c\u53d8\u4e3a\u771f\u6b63\u4e86\u89e3\u4ed6\u4eec\u7684\u4e1a\u52a1\u5e76\u9610\u8ff0\u76f8\u5173\u7684\u4ef7\u503c\u4e3b\u5f20\u3002<\/p>\n<p class=\"translation-block\">\u8fd9\u4e9b\u8f6c\u53d8\u610f\u5473\u7740\u4f60\u9700\u8981\u8c03\u6574\u4f60\u7684\u65b9\u6cd5\u3002\u91cd\u70b9\u662f\u7528\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u5438\u5f15\u4e70\u5bb6\uff0c\u800c\u4e0d\u662f\u63a8\u9500\u4ea7\u54c1\u3002\u5c0a\u91cd\u4ed6\u4eec\u6700\u521d\u5bf9\u81ea\u52a9\u670d\u52a1\u7684\u6e34\u671b\uff0c\u4f46\u4e5f\u8981\u505a\u597d\u51c6\u5907\uff0c\u5728\u9700\u8981\u65f6\u4ee5\u503c\u5f97\u4fe1\u8d56\u7684\u987e\u95ee\u8eab\u4efd\u4ecb\u5165\u3002<\/p>\n<hr>\n<h2 id=\"dtfg0\">\u91c7\u7528\u54a8\u8be2\u5f0f\u9500\u552e\u601d\u7ef4<\/h2>\n<p class=\"translation-block\">\u62e5\u6709\u6b63\u786e\u7684\u5fc3\u6001\u4e0e\u9075\u5faa\u6b63\u786e\u7684\u6b65\u9aa4\u540c\u6837\u91cd\u8981\u3002\u5728\u73b0\u4ee3 B2B \u9500\u552e\u4e2d\uff0c\u8fd9\u610f\u5473\u7740\u8981\u4ece\u6ce8\u91cd\u4ea4\u6613\u8f6c\u5411\u6ce8\u91cd\u54a8\u8be2\u3002\u8fd9\u5173\u7cfb\u5230\u4f60\u5982\u4f55\u5bf9\u5f85\u6bcf\u4e00\u6b21\u4e92\u52a8\u3002<\/p>\n<h3 id=\"1j7si\">\u6210\u4e3a\u503c\u5f97\u4fe1\u8d56\u7684\u987e\u95ee<\/h3>\n<p class=\"translation-block\">\u5c11\u628a\u81ea\u5df1\u5f53\u6210\u9500\u552e\u4eba\u5458\uff0c\u591a\u628a\u81ea\u5df1\u5f53\u6210\u987e\u95ee\u3002\u4f60\u7684\u9996\u8981\u76ee\u6807\u662f\u6df1\u5165\u4e86\u89e3\u5ba2\u6237\u7684\u4e16\u754c\u3002\u4ed6\u4eec\u9762\u4e34\u54ea\u4e9b\u6311\u6218\uff1f\u4ed6\u4eec\u7684\u76ee\u6807\u662f\u4ec0\u4e48\uff1f\u4ed6\u4eec\u7684\u77e5\u8bc6\u7f3a\u53e3\u5728\u54ea\u91cc\uff1f<\/p>\n<p class=\"translation-block\">\u79ef\u6781\u786e\u5b9a\u9700\u6c42\uff0c\u63d0\u4f9b\u89c1\u89e3\uff0c\u5e2e\u52a9\u4ed6\u4eec\u505a\u51fa\u660e\u667a\u7684\u51b3\u5b9a\u3002\u5c06\u81ea\u5df1\u5b9a\u4f4d\u4e3a\u80fd\u591f\u8bca\u65ad\u95ee\u9898\u5e76\u63d0\u4f9b\u5408\u7406\u5efa\u8bae\u7684\u4e13\u5bb6\u3002\u8fd9\u5c06\u5efa\u7acb\u4fe1\u4efb\uff0c\u5e76\u5c06\u60a8\u4e0e\u53ea\u6c42\u5feb\u901f\u9500\u552e\u7684\u7ade\u4e89\u5bf9\u624b\u533a\u5206\u5f00\u6765\u3002<\/p>\n<h3 id=\"a3o0o\">\u4ee5 \"\u72ec\u5360\u9ccc\u5934 \"\u4e3a\u76ee\u6807<\/h3>\n<p class=\"translation-block\">\u9500\u552e\u4e13\u5bb6 Anthony Iannarino \u8c08\u5230\u4e86 \"One-Up\"\u3002\u8fd9\u610f\u5473\u7740\u8981\u5145\u5206\u5229\u7528\u60a8\u5728\u4e0e\u8bb8\u591a\u9762\u4e34\u7c7b\u4f3c\u95ee\u9898\u7684\u5ba2\u6237\u5408\u4f5c\u8fc7\u7a0b\u4e2d\u79ef\u7d2f\u7684\u4e30\u5bcc\u7ecf\u9a8c\u3002\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u53ef\u80fd\u6bcf\u9694\u51e0\u5e74\u624d\u4f1a\u505a\u51fa\u8fd9\u6837\u7684\u8d2d\u4e70\u51b3\u5b9a\uff1b\u800c\u60a8\u6bcf\u5929\u90fd\u4f1a\u9047\u5230\u8fd9\u4e9b\u6311\u6218\u3002<\/p>\n<p class=\"translation-block\">\u5229\u7528\u8fd9\u4e00\u89c6\u89d2\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u5efa\u8bae\uff0c\u5206\u4eab\u6700\u4f73\u5b9e\u8df5\uff0c\u5e76\u63d0\u4f9b\u4e70\u65b9\u65e0\u6cd5\u83b7\u5f97\u7684\u89c1\u89e3\u3002\u8fd9\u5c06\u4f7f\u53cc\u65b9\u7684\u5173\u7cfb\u8d85\u8d8a\u7b80\u5355\u7684\u4ea4\u6613\u3002\u8fd9\u9700\u8981\u4ed8\u51fa\u52aa\u529b\uff0c\u4f46\u8fd9\u662f\u4e00\u4e2a\u5f3a\u5927\u7684\u5dee\u5f02\u5316\u4f18\u52bf\u3002<\/p>\n<h3 id=\"8e27a\">\u575a\u6301\u4e0d\u61c8\u5730\u5173\u6ce8\u4ef7\u503c<\/h3>\n<p class=\"translation-block\">\u6bcf\u4e00\u6b21\u4e92\u52a8\u90fd\u5e94\u4e3a\u6f5c\u5728\u5ba2\u6237\u63d0\u4f9b\u5b9e\u5b9e\u5728\u5728\u7684\u4ef7\u503c\u3002\u4e70\u5bb6\u51e0\u4e4e\u5c06\u4ef7\u503c\u653e\u5728\u9996\u4f4d\u3002\u8fd9\u53ef\u4ee5\u662f\u5206\u4eab\u76f8\u5173\u884c\u4e1a\u6570\u636e\u3001\u63d0\u4f9b\u6559\u80b2\u5185\u5bb9\u3001\u8fdb\u884c\u6709\u76ca\u7684\u4ecb\u7ecd\uff0c\u6216\u8005\u4ec5\u4ec5\u662f\u4e3e\u884c\u4e00\u6b21\u9ad8\u6548\u3001\u51c6\u5907\u5145\u5206\u7684\u4f1a\u8bae\u3002<\/p>\n<p class=\"translation-block\">\u6301\u7eed\u63d0\u4f9b\u4ef7\u503c\u53ef\u4ee5\u5efa\u7acb\u53ef\u4fe1\u5ea6\uff0c\u8ba9\u6f5c\u5728\u5ba2\u6237\u6301\u7eed\u53c2\u4e0e\u3002\u8fd9\u8bc1\u660e\u60a8\u53c2\u4e0e\u4e86\u4ed6\u4eec\u7684\u8d2d\u4e70\u8fc7\u7a0b\u3002<\/p>\n<h3 id=\"9te34\">\u5efa\u7acb\u4fe1\u4efb\u548c\u878d\u6d3d\u5173\u7cfb<\/h3>\n<p class=\"translation-block\">\u5f52\u6839\u7ed3\u5e95\uff0c\u4eba\u4eec\u4f1a\u4ece\u4ed6\u4eec\u559c\u6b22\u548c\u4fe1\u4efb\u7684\u4eba\u90a3\u91cc\u8d2d\u4e70\u3002\u8981\u5efa\u7acb\u771f\u6b63\u7684\u8054\u7cfb\uff0c\u5c31\u9700\u8981\u6362\u4f4d\u601d\u8003\u3001\u79ef\u6781\u503e\u542c\u5e76\u8868\u73b0\u51fa\u4f60\u7684\u5173\u5fc3\u3002<\/p>\n<p class=\"translation-block\">\u867d\u7136\u8ba8\u4eba\u559c\u6b22\u4f1a\u6709\u6240\u5e2e\u52a9\uff0c\u4f46\u6211\u4eec\u7684\u76ee\u6807\u662f\u83b7\u5f97\u4e13\u4e1a\u4eba\u58eb\u7684\u4fe1\u4efb\u3002\u6210\u4e3a\u4ed6\u4eec\u53ef\u4ee5\u4fe1\u8d56\u7684\u53ef\u9760\u987e\u95ee\u3002\u4fe1\u4efb\u662f\u4e00\u79cd\u8d27\u5e01\uff0c\u5b83\u80fd\u4fc3\u8fdb\u516c\u5f00\u5bf9\u8bdd\uff0c\u4f7f\u5904\u7406\u5f02\u8bae\u66f4\u52a0\u987a\u7545\uff0c\u5e76\u4e3a\u957f\u671f\u5408\u4f5c\u5960\u5b9a\u57fa\u7840\u3002<\/p>\n<p class=\"translation-block\">\u8fd9\u79cd\u4ee5\u54a8\u8be2\u548c\u4ef7\u503c\u4e3a\u5bfc\u5411\u7684\u601d\u7ef4\u65b9\u5f0f\u4e0e\u9500\u552e\u6d41\u7a0b\u5e76\u4e0d\u5206\u79bb\uff0c\u800c\u662f\u9a71\u52a8\u9500\u552e\u6d41\u7a0b\u7684\u5f15\u64ce\u3002<\/p>\n<hr>\n<h2 id=\"bei4r\">\u9075\u5faa\u7ed3\u6784\u5316\u7684 B2B \u9500\u552e\u6d41\u7a0b<\/h2>\n<p class=\"translation-block\">\u5fc3\u6001\u662f\u5173\u952e\uff0c\u800c\u7ed3\u6784\u5316\u6d41\u7a0b\u5219\u4e3a\u53d6\u5f97\u4e00\u81f4\u7684\u7ed3\u679c\u63d0\u4f9b\u4e86\u6846\u67b6\u3002\u5b83\u80fd\u5f15\u5bfc\u6f5c\u5728\u5ba2\u6237\u4ece\u6700\u521d\u7684\u8ba4\u77e5\u5230\u6210\u4e3a\u5fe0\u5b9e\u5ba2\u6237\u3002\u867d\u7136\u5177\u4f53\u60c5\u51b5\u5404\u4e0d\u76f8\u540c\uff0c\u4f46\u5178\u578b\u7684 B2B \u6d41\u7a0b\u5305\u62ec\u4ee5\u4e0b\u5173\u952e\u9636\u6bb5\uff1a<\/p>\n<h3 id=\"26l2c\">1.\u63a2\u5bfb\uff1a\u5bfb\u627e\u7406\u60f3\u5ba2\u6237<\/h3>\n<p class=\"translation-block\">\u63a2\u5bfb\u662f\u6307\u5bfb\u627e\u65b0\u7684\u9500\u552e\u7ebf\u7d22\uff0c\u4ee5\u586b\u8865\u60a8\u7684\u9500\u552e\u7ba1\u9053\u3002\u5b83\u5e38\u5e38\u88ab\u8ba4\u4e3a\u662f\u9500\u552e\u5de5\u4f5c\u4e2d\u6700\u5173\u952e\u7684\u90e8\u5206\uff0c\u6709\u65f6\u4e5f\u662f\u6700\u5177\u6311\u6218\u6027\u7684\u90e8\u5206\u3002<\/p>\n<h4 id=\"5cgan\">a.\u786e\u5b9a\u7406\u60f3\u5ba2\u6237\u6863\u6848 (ICP)<\/h4>\n<p class=\"translation-block\">\u9996\u5148\u4e86\u89e3\u8c01\u662f\u60a8\u7684\u6700\u4f73\u5ba2\u6237\u3002\u5206\u6790\u60a8\u73b0\u6709\u7684\u5ba2\u6237\u6570\u636e\uff08\u60a8\u7684<a href=\"https:\/\/blog.salesflare.com\/zh\/\u4ec0\u4e48\u662f\u4f01\u4e1a\u8d44\u6e90\u7ba1\u7406\">\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406<\/a>\u5728\u8fd9\u65b9\u9762\u975e\u5e38\u6709\u4ef7\u503c\uff09\uff0c\u627e\u51fa\u5176\u4e2d\u7684\u89c4\u5f8b\u3002\u7814\u7a76\u884c\u4e1a\u3001\u516c\u53f8\u89c4\u6a21\u3001\u89d2\u8272\u4ee5\u53ca\u60a8\u80fd\u6709\u6548\u89e3\u51b3\u7684\u5177\u4f53\u75db\u70b9\u3002\u8fd9\u5c31\u786e\u5b9a\u4e86\u60a8\u7684\u76ee\u6807\u3002<\/p>\n<h4 id=\"19vn\">b.\u5efa\u7acb\u76ee\u6807\u6e05\u5355<\/h4>\n<p class=\"translation-block\">\u521b\u5efa\u9002\u5408\u60a8\u7684 ICP \u7684\u516c\u53f8\u548c\u7279\u5b9a\u8054\u7cfb\u4eba\uff08\u51b3\u7b56\u8005\u3001\u6709\u5f71\u54cd\u529b\u7684\u4eba\uff09\u540d\u5355\u3002\u4f7f\u7528 LinkedIn\u3001\u4e13\u4e1a\u6570\u636e\u5e93\u6216 CRM \u96c6\u6210\u7b49\u5de5\u5177\u3002\u6700\u521d\u5e94\u6ce8\u91cd\u8d28\u91cf\u800c\u975e\u6570\u91cf\u3002<\/p>\n<h4 id=\"9n13p\">c.\u6df1\u5165\u7814\u7a76<\/h4>\n<p class=\"translation-block\">\u5728\u4e0e\u6f5c\u5728\u5ba2\u6237\u8054\u7cfb\u4e4b\u524d\uff0c\u6295\u5165\u65f6\u95f4\uff08\u6bcf\u4e2a\u6f5c\u5728\u5ba2\u6237 5-10 \u5206\u949f\uff09\u4e86\u89e3\u4ed6\u4eec\u7684\u4e1a\u52a1\u3001\u8fd1\u671f\u65b0\u95fb\u3001\u5e02\u573a\u5730\u4f4d\u548c\u6f5c\u5728\u6311\u6218\u3002\u67e5\u770b\u4ed6\u4eec\u5728 LinkedIn \u4e0a\u7684\u4e2a\u4eba\u8d44\u6599\uff0c\u4e86\u89e3\u80cc\u666f\u548c\u8054\u7cfb\u70b9\u3002\u4e2a\u6027\u5316\u4ece\u8fd9\u91cc\u5f00\u59cb\u3002<\/p>\n<h4 id=\"7oikr\">d.\u91c7\u7528\u591a\u6e20\u9053\u65b9\u6cd5<\/h4>\n<p class=\"translation-block\">\u4e0d\u8981\u53ea\u4f9d\u8d56\u4e00\u79cd\u6e20\u9053\u3002<\/p>\n<ul>\n<li><strong class=\"translation-block\">\u7535\u5b50\u90ae\u4ef6\uff1a<\/strong> \u901a\u5e38\u662f\u6700\u597d\u7684\u8d77\u70b9\u3002\u7535\u5b50\u90ae\u4ef6\u8981\u7b80\u77ed\u3001\u4e2a\u6027\u5316\u3001\u79fb\u52a8\u53cb\u597d\u3001\u5efa\u7acb\u53ef\u4fe1\u5ea6\uff0c\u5e76\u6709\u660e\u786e\u7684\u884c\u52a8\u53f7\u53ec\u3002\u9ad8\u5ea6\u4e2a\u6027\u5316\u7684 1 \u5bf9 1 \u7535\u5b50\u90ae\u4ef6\u5f80\u5f80\u6548\u679c\u6700\u4f73\u3002\u4e0e\u6536\u4ef6\u7bb1\u96c6\u6210\u7684\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u5de5\u5177\uff0c\u5982 <a href=\"https:\/\/blog.salesflare.com\/zh\/\u6700\u9002\u5408-gmail-\u7684-crm\">\u7535\u5b50\u90ae\u4ef6<\/a> \u6216 <a href=\"https:\/\/blog.salesflare.com\/zh\/\u6700\u4f73-outlook-crm\">\u5c55\u671b<\/a>\u8fd9\u6837\u505a\u66f4\u65b9\u4fbf\u3002\u8003\u8651\u4f7f\u7528 <a href=\"https:\/\/blog.salesflare.com\/zh\/gmail-\u7535\u5b50\u90ae\u4ef6\u6a21\u677f\">\u7535\u5b50\u90ae\u4ef6\u6a21\u677f<\/a> \u4ee5\u8282\u7701\u65f6\u95f4\uff0c\u4f46\u4e00\u5b9a\u8981\u4e2a\u6027\u5316\u3002<\/li>\n<li><strong class=\"translation-block\">\u51b7\u62dc\u8bbf\uff1a<\/strong> \u4ecd\u7136\u9002\u7528\uff0c\u5c24\u5176\u662f\u5bf9\u4e8e\u9ad8\u4ef7\u503c\u6f5c\u5728\u5ba2\u6237\u6216\u540e\u7eed\u5ba2\u6237\u3002\u9700\u8981\u575a\u6301\u4e0d\u61c8\uff08\u5e73\u5747 8 \u6b21\u5c1d\u8bd5\u624d\u80fd\u8054\u7cfb\u5230\u5bf9\u65b9\uff09\u3002\u5728\u6700\u4f73\u65f6\u95f4\u6253\u7535\u8bdd\uff08\u508d\u665a\u6216\u6e05\u6668\uff0c\u7ecf\u5e38\u63d0\u5230\u7684\u662f\u5468\u4e09\/\u5468\u56db\uff09\uff0c\u660e\u786e\u8bf4\u660e\u4f60\u7684\u76ee\u7684\uff0c\u5efa\u7acb\u53cb\u597d\u5173\u7cfb\uff0c\u5e76\u4e13\u6ce8\u4e8e\u786e\u4fdd\u4e0b\u4e00\u6b65\uff08\u5982\u4f1a\u9762\uff09\u3002<\/li>\n<li><strong class=\"translation-block\">\u793e\u4ea4\u9500\u552e\uff1a<\/strong> <a href=\"https:\/\/blog.salesflare.com\/zh\/\u6700\u4f73-linkedin-crm-\u96c6\u6210\">LinkedIn<\/a> \u662f B2B \u7684\u5173\u952e\u3002\u53d1\u9001\u4e2a\u6027\u5316\u7684\u8fde\u63a5\u8bf7\u6c42\u3001\u5206\u4eab\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u3001\u53c2\u4e0e\u6f5c\u5728\u5ba2\u6237\u7684\u6d3b\u52a8\u5e76\u5efa\u7acb\u5728\u7ebf\u5173\u7cfb\u3002<\/li>\n<li><strong class=\"translation-block\">\u8f6c\u4ecb\uff1a<\/strong> \u8bf7\u6ee1\u610f\u7684\u5ba2\u6237\u4ecb\u7ecd\u3002\u8fd9\u79cd\u65b9\u6cd5\u975e\u5e38\u6709\u6548\uff0c\u4f46\u5f80\u5f80\u672a\u5f97\u5230\u5145\u5206\u5229\u7528\u3002<\/li>\n<li><strong class=\"translation-block\">\u5176\u4ed6\u6e20\u9053\uff1a<\/strong> \u884c\u4e1a\u6d3b\u52a8\u3001\u7f51\u7edc\u548c\u5185\u5bb9\u8425\u9500\u4e5f\u5728\u4ee5\u4e0b\u65b9\u9762\u53d1\u6325\u4e86\u4f5c\u7528 <a href=\"https:\/\/blog.salesflare.com\/zh\/b2b-\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\">B2B \u6f5c\u5728\u5ba2\u6237\u751f\u6210<\/a>.<\/li>\n<\/ul>\n<h4 id=\"2fnu3\">e.\u59cb\u7ec8\u5982\u4e00\uff0c\u575a\u97e7\u4e0d\u62d4<\/h4>\n<p class=\"translation-block\">\u63a2\u77ff\u9700\u8981\u7eaa\u5f8b\u3002\u575a\u6301\u65f6\u95f4\u8868\u3002\u8981\u660e\u767d\uff0c\u4eca\u5929\u7684\u52aa\u529b\u4f1a\u5728\u51e0\u5468\u6216\u51e0\u4e2a\u6708\u540e\u5f97\u5230\u56de\u62a5\uff08\"30 \u5929\u6cd5\u5219\"\uff09\u3002\u4e0d\u65ad\u589e\u52a0\u65b0\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u4ee5\u53d6\u4ee3\u5173\u95ed\u6216\u9000\u51fa\u7684\u5ba2\u6237\u3002\u88ab\u62d2\u7edd\u662f\u6e38\u620f\u7684\u4e00\u90e8\u5206\uff1b\u8981\u5efa\u7acb\u97e7\u6027\u3002<\/p>\n<p class=\"translation-block\">\u60a8\u7684<a href=\"https:\/\/blog.salesflare.com\/zh\/\u6700\u4f73\u9500\u552e\u7ba1\u7406\u7cfb\u7edf\">\u9500\u552e CRM \u7cfb\u7edf<\/a>\u662f\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u8425\u9500\u6307\u6325\u4e2d\u5fc3\u3002\u5b83\u53ef\u4ee5\u5b58\u50a8\u60a8\u7684 ICP\u3001\u7ba1\u7406\u5217\u8868\u3001\u8ddf\u8e2a\u6240\u6709\u6e20\u9053\u7684\u63a8\u5e7f\u6d3b\u52a8\u3001\u4e0e<a href=\"https:\/\/blog.salesflare.com\/zh\/\u6700\u4f73\u9500\u552e\u62d3\u5c55\u5de5\u5177\">\u6f5c\u5728\u5ba2\u6237\u5de5\u5177<\/a>\u96c6\u6210\uff0c\u5e76\u80fd\u81ea\u52a8\u6267\u884c\u63d0\u9192\u3002\u8fd9\u79cd\u7ec4\u7ec7\u5bf9\u4e8e\u4e2a\u6027\u5316\u7684\u591a\u6e20\u9053\u63a8\u5e7f\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_481\/desktop-linkedin-plugin_a2e565aa2cc564940b6dd03e240db546_800.jpg 1x, https:\/\/images.storychief.com\/account_481\/desktop-linkedin-plugin_a2e565aa2cc564940b6dd03e240db546_1600.jpg 2x\" media=\"(max-width: 768px)\"><\/source><source srcset=\"https:\/\/images.storychief.com\/account_481\/desktop-linkedin-plugin_a2e565aa2cc564940b6dd03e240db546_800.jpg 1x, https:\/\/images.storychief.com\/account_481\/desktop-linkedin-plugin_a2e565aa2cc564940b6dd03e240db546_1600.jpg 2x\" media=\"(min-width: 769px)\"><\/source><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/desktop-linkedin-plugin_a2e565aa2cc564940b6dd03e240db546_800.jpg\" alt=\"\u901a\u8fc7\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u5728 LinkedIn \u4e2d\u5c55\u671b\u672a\u6765\"><\/picture><figcaption class=\"translation-block\">\u5c06 CRM \u6574\u5408\u5230 LinkedIn\uff0c\u5b9e\u73b0\u65e0\u7f1d B2B \u6f5c\u5728\u5ba2\u6237\u8425\u9500<\/figcaption><\/figure>\n<h3 id=\"424j2\">2.\u7ebf\u7d22\u9274\u5b9a\uff1a\u5173\u6ce8\u6b63\u786e\u7684\u673a\u4f1a<\/h3>\n<p class=\"translation-block\">\u5e76\u975e\u6bcf\u4e2a\u6f5c\u5728\u5ba2\u6237\u90fd\u5df2\u51c6\u5907\u597d\u6216\u9002\u5408\u60a8\u7684\u89e3\u51b3\u65b9\u6848\u3002<a href=\"https:\/\/blog.salesflare.com\/zh\/\u9886\u5bfc\u8d44\u683c\">\u7b5b\u9009\u6f5c\u5728\u5ba2\u6237<\/a>\uff0c\u786e\u4fdd\u60a8\u5c06\u7cbe\u529b\u96c6\u4e2d\u5728\u6700\u91cd\u8981\u7684\u5730\u65b9\u3002\u5b83\u5728\u6700\u521d\u7684\u5174\u8da3\uff08\u8425\u9500\u5408\u683c\u6f5c\u5728\u5ba2\u6237 - MQL\uff09\u548c\u51c6\u5907\u8fdb\u884c\u4e3b\u52a8\u9500\u552e\u7684\u6f5c\u5728\u5ba2\u6237\uff08\u9500\u552e\u5408\u683c\u6f5c\u5728\u5ba2\u6237 - SQL\uff09\u4e4b\u95f4\u67b6\u8d77\u4e86\u4e00\u5ea7\u6865\u6881\u3002<\/p>\n<p class=\"translation-block\">\u4e3a\u4ec0\u4e48\u8981\u8fdb\u884c\u8d44\u683c\u5ba1\u67e5\uff1f\u4ece\u5e02\u573a\u8425\u9500\u4e2d\u4f20\u9012\u8fc7\u6765\u7684\u5927\u91cf\u6f5c\u5728\u5ba2\u6237\uff08\u53ef\u80fd\u53ea\u6709 27%\uff09\u5b9e\u9645\u4e0a\u662f\u53ef\u4ee5\u9500\u552e\u7684\u3002\u8ffd\u9010\u4e0d\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\u4f1a\u6d6a\u8d39\u65f6\u95f4\u3002\u7ed3\u6784\u5316\u7684\u8d44\u683c\u5ba1\u67e5\u53ef\u5927\u5e45\u63d0\u9ad8\u9500\u552e\u5c31\u7eea\u7ebf\u7d22\u7684\u6570\u91cf\uff08\u6700\u591a\u53ef\u591a\u8fbe 50%\uff09\uff0c\u5e76\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/p>\n<p class=\"translation-block\">\u4f7f\u7528\u65e2\u5b9a\u6846\u67b6\u6307\u5bfc\u8d44\u683c\u5ba1\u67e5\u5bf9\u8bdd\uff1a<\/p>\n<ul>\n<li><strong class=\"translation-block\">\u73ed\u7279<\/strong> \u9884\u7b97\u3001\u6388\u6743\u3001\u9700\u8981\u3001\u65f6\u673a\u3002\u7ecf\u5178\uff0c\u9002\u5408\u5feb\u901f\u521d\u6b65\u68c0\u67e5\u3002<\/li>\n<li><strong class=\"translation-block\">\u51a0\u519b\uff1a<\/strong> \u6311\u6218\u3001\u6743\u529b\u3001\u91d1\u94b1\u3001\u4f18\u5148\u7ea7\u3002\u66f4\u52a0\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\uff0c\u4ece\u5ba2\u6237\u7684\u75db\u70b9\u5165\u624b\u3002<\/li>\n<li><strong class=\"translation-block\">meddic\/meddpicc\uff1a<\/strong> \u8861\u91cf\u6807\u51c6\u3001\u7ecf\u6d4e\u4e70\u5bb6\u3001\u51b3\u7b56\u6807\u51c6\u3001\u51b3\u7b56\u8fc7\u7a0b\u3001\u75db\u70b9\u8bc6\u522b\u3001\u51a0\u519b\uff08\u7eb8\u8d28\u6d41\u7a0b\u3001\u7ade\u4e89\uff09\u3002\u66f4\u6df1\u5165\uff0c\u975e\u5e38\u9002\u5408\u590d\u6742\u7684 B2B \u9500\u552e\u3002<\/li>\n<li><strong class=\"translation-block\">ANUM\uff1a<\/strong> \u6743\u529b\u3001\u9700\u8981\u3001\u7d27\u8feb\u6027\u3001\u91d1\u94b1\u3002\u4f18\u5148\u8bbf\u95ee\u51b3\u7b56\u8005\u3002<\/li>\n<\/ul>\n<p class=\"translation-block\">\u9664\u6846\u67b6\u5916\uff0c<strong>\u9886\u5148\u8bc4\u5206<\/strong>\u8fd8\u63d0\u4f9b\u4e86\u4e00\u79cd\u91cf\u5316\u65b9\u6cd5\u3002\u6839\u636e\u4ee5\u4e0b\u56e0\u7d20\u5206\u914d\u5206\u6570<\/p>\n<ul>\n<li><strong class=\"translation-block\">\u5408\u9002\uff1a<\/strong> \u4ed6\u4eec\u4e0e\u60a8\u7684 ICP\uff08\u884c\u4e1a\u3001\u89c4\u6a21\u3001\u804c\u4f4d\uff09\u7684\u5339\u914d\u7a0b\u5ea6\u3002<\/li>\n<li><strong class=\"translation-block\">\u8ba2\u5a5a\uff1a<\/strong> \u663e\u793a\u5174\u8da3\u7684\u884c\u52a8\uff08\u7f51\u7ad9\u8bbf\u95ee\u3001\u4e0b\u8f7d\u3001\u6f14\u793a\u8bf7\u6c42\uff09\u3002\u8fd9\u79cd\u8bc4\u5206\u4f1a\u5728 CRM \u4e2d\u81ea\u52a8\u8fdb\u884c\uff0c\u5982 <a href=\"https:\/\/salesflare.com\">Salesflare<\/a>.<\/li>\n<\/ul>\n<p class=\"translation-block\">\u5206\u6570\u8d8a\u9ad8\uff0c\u4f18\u5148\u7ea7\u8d8a\u9ad8\u3002<\/p>\n<p class=\"translation-block\">\u5728\u521d\u6b21\u901a\u8bdd\u6216\u63a2\u7d22\u4f1a\u8bae\u4e2d\u4f7f\u7528\u5f00\u653e\u5f0f\u9650\u5b9a\u6027\u95ee\u9898\u3002\u9664\u4e86 \"\u662f\"\/\"\u5426 \"\u7684\u56de\u7b54\uff0c\u8fd8\u8981\u6df1\u5165\u6316\u6398\u3002<\/p>\n<p class=\"translation-block\">\u5728\u8fd9\u91cc\uff0c\u4e13\u7528\u7684 <a href=\"https:\/\/blog.salesflare.com\/zh\/\u6700\u4f73-b2b-crm\">B2B CRM \u89e3\u51b3\u65b9\u6848<\/a>\u81f3\u5173\u91cd\u8981\u3002\u5b83\u53ef\u4ee5\u96c6\u4e2d\u7ba1\u7406\u6f5c\u5728\u5ba2\u6237\u6570\u636e\uff0c\u6839\u636e\u60a8\u7684\u6807\u51c6\u81ea\u52a8\u5bf9\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u8bc4\u5206\uff0c\u8ddf\u8e2a\u5408\u683c\u72b6\u6001\uff0c\u5e76\u4f7f\u9500\u552e\u548c\u8425\u9500\u4fdd\u6301\u4e00\u81f4\u3002\u4f8b\u5982\uff0cSalesflare \u53ef\u6839\u636e\u53c2\u4e0e\u4fe1\u53f7\u81ea\u52a8\u5efa\u8bae\u9700\u8981\u5173\u6ce8\u7684\u6f5c\u5728\u5ba2\u6237\u3002\u8fd9\u53ef\u786e\u4fdd\u60a8\u5173\u6ce8\u8f6c\u5316\u6982\u7387\u6700\u9ad8\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u4ece\u800c\u63d0\u9ad8\u5de5\u4f5c\u6548\u7387\u3002\u6709\u6548\u7684<a href=\"https:\/\/blog.salesflare.com\/zh\/\u6700\u4f73\u7ebf\u7d22\u7ba1\u7406\u8f6f\u4ef6\">\u7ebf\u7d22\u7ba1\u7406\u8f6f\u4ef6<\/a>\u65e8\u5728\u7b80\u5316\u6574\u4e2a\u6d41\u7a0b\u3002<\/p>\n<h3 id=\"1v8ti\">3.\u53d1\u73b0\uff1a\u53d1\u73b0\u9700\u6c42\u548c\u75db\u70b9<\/h3>\n<p class=\"translation-block\">\u4e00\u65e6\u7ebf\u7d22\u5408\u683c\uff0c\u5c31\u9700\u8981\u6df1\u5165\u6316\u6398\u3002\u4e86\u89e3\u4ed6\u4eec\u7684\u5177\u4f53\u60c5\u51b5\u3001\u6311\u6218\u3001\u76ee\u6807\u4ee5\u53ca\u95ee\u9898\u7684\u5b9e\u9645\u5f71\u54cd\u3002\u5728\u6b64\u8fc7\u7a0b\u4e2d\uff0c\u60a8\u53ef\u4ee5\u5efa\u7acb\u878d\u6d3d\u7684\u5173\u7cfb\uff0c\u5efa\u7acb\u4fe1\u4efb\uff0c\u5e76\u6536\u96c6\u6d1e\u5bdf\u529b\uff0c\u4e3a\u60a8\u91cf\u8eab\u5b9a\u5236\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<h4 id=\"9mtqh\">a.\u5145\u5206\u51c6\u5907<\/h4>\n<p class=\"translation-block\">\u67e5\u770b\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7b14\u8bb0\u3001\u7f51\u7ad9\u548c LinkedIn\u3002\u4e0d\u8981\u95ee\u4f60\u5e94\u8be5\u5df2\u7ecf\u77e5\u9053\u7684\u95ee\u9898\u3002<\/p>\n<h4 id=\"e6t7s\">b.\u642d\u5efa\u821e\u53f0<\/h4>\n<p class=\"translation-block\">\u5efa\u7acb\u53cb\u597d\u5173\u7cfb\uff0c\u8bf4\u660e\u901a\u8bdd\u76ee\u7684\u548c\u8bae\u7a0b\u3002<\/p>\n<h4 id=\"27gjv\">c.\u79ef\u6781\u503e\u542c<\/h4>\n<p class=\"translation-block\">\u771f\u6b63\u505a\u5230\u503e\u542c\u7406\u89e3\uff0c\u4e0d\u8981\u53ea\u662f\u7b49\u5f85\u8bf4\u8bdd\u3002\u4f7f\u7528\u80af\u5b9a\u53e5\u3001\u955c\u50cf\u77ed\u8bed\u3001\u6f84\u6e05\u6027\u63d0\u95ee\u3001\u603b\u7ed3\u3002\u503e\u542c\u591a\u4e8e\u4ea4\u8c08\u3002<\/p>\n<h4 id=\"3pfsn\">d.\u63d0\u51fa\u6709\u6548\u7684\u95ee\u9898<\/h4>\n<p class=\"translation-block\">\u4f7f\u7528\u5f00\u653e\u5f0f\u95ee\u9898\u3002\u63a2\u7a76\u8868\u9762\u95ee\u9898\u4e4b\u5916\u7684\u95ee\u9898\u3002\u6839\u636e\u4ed6\u4eec\u4e4b\u524d\u7684\u9648\u8ff0\u8fdb\u884c\u8ffd\u95ee\u3002<\/p>\n<p class=\"translation-block\">SPIN \u7b49\u6846\u67b6\u53ef\u4ee5\u63d0\u4f9b\u5e2e\u52a9\uff1a<br> &lt;br\n<strong>S<\/strong>\u60c5\u5883\uff1a\u4e86\u89e3\u5f53\u524d\u73af\u5883\u3002(\u60a8\u76ee\u524d\u5982\u4f55\u7ba1\u7406......\uff1f\n<strong>P<\/strong>\u95ee\u9898\uff1a\u627e\u51fa\u56f0\u96be\u3002(\"......\u4f1a\u5e26\u6765\u54ea\u4e9b\u6311\u6218\uff1f\n<strong>I<\/strong>\u5f71\u54cd\uff1a\u63a2\u8ba8\u540e\u679c\u3002(\u6548\u7387\u4f4e\u4e0b\u4f1a\u5bf9......\u4ea7\u751f\u4ec0\u4e48\u5f71\u54cd\uff1f\"\uff09\u8fd9\u4e9b\u90fd\u4f1a\u4ea7\u751f\u7d27\u8feb\u611f\u3002\n<strong>N<\/strong>\u9700\u8981-\u56de\u62a5\uff1a\u5173\u6ce8\u89e3\u51b3\u95ee\u9898\u7684\u4ef7\u503c\u3002(\u5b9e\u73b0 X \u4f1a\u7ed9......\u5e26\u6765\u4ec0\u4e48\u597d\u5904\uff1f\"\uff09\u5e2e\u52a9\u4ed6\u4eec\u9610\u660e\u4ef7\u503c\u3002<\/p>\n<h4 id=\"blenl\">e.\u786e\u5b9a\u76ee\u6807\u548c\u8861\u91cf\u6807\u51c6<\/h4>\n<p class=\"translation-block\">\u4e86\u89e3\u516c\u53f8\u76ee\u6807\u548c\u4e2a\u4eba\u76ee\u6807\/KPI\u3002<\/p>\n<h4 id=\"coklu\">f.\u786e\u8ba4\u7406\u89e3<\/h4>\n<p class=\"translation-block\">\u5b9a\u671f\u603b\u7ed3\uff0c\u786e\u4fdd\u534f\u8c03\u4e00\u81f4\u3002<\/p>\n<h4 id=\"8qv81\">g.\u786e\u5b9a\u4e0b\u4e00\u6b65\u884c\u52a8<\/h4>\n<p class=\"translation-block\">\u4ee5\u660e\u786e\u3001\u5546\u5b9a\u7684\u884c\u52a8\u7ed3\u675f\u3002<\/p>\n<h4 id=\"6qbh4\">h.\u505a\u7b14\u8bb0\uff0c\u4ee5\u5907\u4e0d\u65f6\u4e4b\u9700<\/h4>\n<p class=\"translation-block\">\u6839\u636e\u8054\u7cfb\u4eba\u6216\u673a\u4f1a\u8bb0\u5f55\uff0c\u5c06\u53d1\u73b0\u7535\u8bdd\u4e2d\u7684\u8be6\u7ec6\u5907\u6ce8\u76f4\u63a5\u8bb0\u5f55\u5230 CRM \u4e2d\u3002\u5176\u4e2d\u5305\u62ec\u75db\u70b9\u3001\u76ee\u6807\u3001\u5229\u76ca\u76f8\u5173\u8005\u548c\u5173\u952e\u5f15\u8bed\u3002\u8fd9\u4e9b\u4fe1\u606f\u662f\u4e2a\u6027\u5316\u4e0b\u4e00\u6b65\u9aa4\u7684\u9ec4\u91d1\u3002\u4f7f\u7528<a href=\"https:\/\/blog.salesflare.com\/zh\/\u6700\u4f73\u79fb\u52a8-crm-\u5e94\u7528\u7a0b\u5e8f\">\u79fb\u52a8 CRM \u5e94\u7528\u7a0b\u5e8f<\/a>\uff0c\u60a8\u53ef\u4ee5\u5728\u4f1a\u540e\u7acb\u5373\u6355\u6349\u7b14\u8bb0\u3002<\/p>\n<p class=\"translation-block\">\u5373\u4f7f\u4e70\u5bb6\u72ec\u7acb\u8fdb\u884c\u7814\u7a76\uff0c\u4ed6\u4eec\u5f80\u5f80\u4e5f\u4e0d\u80fd\u5b8c\u5168\u7406\u89e3\u5176\u95ee\u9898\u6216\u6240\u6709\u53ef\u7528\u89e3\u51b3\u65b9\u6848\u7684\u542b\u4e49\u3002\u5728\u54a8\u8be2\u6846\u67b6\u5185\u4f7f\u7528 SPIN \u7b49\u6280\u672f\u8fdb\u884c\u5a34\u719f\u7684\u63a2\u7d22\uff0c\u53ef\u4ee5\u53d1\u73b0\u8fd9\u4e9b\u66f4\u6df1\u5c42\u6b21\u7684\u9700\u6c42\u3002\u8fd9\u4e0d\u4ec5\u80fd\u5efa\u7acb\u4fe1\u4efb\uff0c\u8fd8\u80fd\u63d0\u4f9b\u4ee4\u4eba\u4fe1\u670d\u7684\u4ef7\u503c\u4e3b\u5f20\u6240\u9700\u7684\u60c5\u62a5\u3002<\/p>\n<h3 id=\"ai704\">4.\u4ef7\u503c\u4e3b\u5f20\u548c\u4ecb\u7ecd\/\u6f14\u793a<\/h3>\n<p class=\"translation-block\">\u73b0\u5728\uff0c\u8fde\u63a5\u70b9\u3002\u5c55\u793a\u60a8\u7684\u89e3\u51b3\u65b9\u6848\u662f\u5982\u4f55\u76f4\u63a5\u89e3\u51b3\u5728\u63a2\u7d22\u8fc7\u7a0b\u4e2d\u53d1\u73b0\u7684\u5177\u4f53\u9700\u6c42\u548c\u76ee\u6807\u7684\u3002\u6cdb\u6cdb\u800c\u8c08\u662f\u884c\u4e0d\u901a\u7684\u3002<\/p>\n<ul>\n<li><strong class=\"translation-block\">\u91cf\u8eab\u5b9a\u5236\u4e00\u5207<\/strong> \u6839\u636e\u53d1\u73b0\u7684\u89c1\u89e3\u5b9a\u5236\u60a8\u7684\u6f14\u793a\u6587\u7a3f\u3002\u660e\u786e\u4e13\u6ce8\u4e8e\u89e3\u51b3\u95ee\u9898 <em>\u4ed6\u4eec\u7684<\/em> \u72ec\u7279\u7684\u75db\u70b9\u3002\u5c06\u529f\u80fd\u3001\u6548\u76ca\u4e0e\u53ef\u8861\u91cf\u7684\u7ed3\u679c\uff08\u6295\u8d44\u56de\u62a5\u7387\uff09\u8054\u7cfb\u8d77\u6765\u3002<\/li>\n<li><strong class=\"translation-block\">\u89e3\u51b3\u591a\u65b9\u5229\u76ca\u76f8\u5173\u8005\u7684\u95ee\u9898\uff1a<\/strong> B2B \u51b3\u7b56\u5f80\u5f80\u6d89\u53ca\u591a\u4e2a\u4eba\u5458\uff08\u5e73\u5747 7 \u4eba\uff09\u3002\u6839\u636e\u4ed6\u4eec\u7684\u89d2\u8272\u548c\u4f18\u5148\u7ea7\uff08\u5982\u8fd0\u8425\u90e8\u95e8\u7684\u6548\u7387\u3001\u8d22\u52a1\u90e8\u95e8\u7684\u6210\u672c\u8282\u7ea6\uff09\uff0c\u4ee5\u4e0d\u540c\u7684\u65b9\u5f0f\u786e\u5b9a\u4ef7\u503c\u3002<\/li>\n<li><strong class=\"translation-block\">\u4e3a\u4f60\u7684\u51a0\u519b\u8d4b\u6743<\/strong> \u4e3a\u60a8\u7684\u5185\u90e8\u5ba3\u4f20\u4eba\u5458\u63d0\u4f9b\u4ed6\u4eec\u5728\u5185\u90e8\u9500\u552e\u6240\u9700\u7684\u6750\u6599\uff08\u6848\u4f8b\u7814\u7a76\u3001\u5355\u9875\u8d44\u6599\uff09\u3002<\/li>\n<li><strong class=\"translation-block\">\u81ea\u4fe1\u4ea4\u4ed8\uff1a<\/strong> \u8ba9\u4eba\u76f8\u4fe1\u4f60\u7684\u89e3\u51b3\u65b9\u6848\u884c\u4e4b\u6709\u6548\u3002\u4fdd\u6301\u7b80\u5355\u3001\u6e05\u6670\u3001\u91cd\u70b9\u7a81\u51fa\uff08SNAP \u9500\u552e\u539f\u5219\uff0c\u89c1\u4e0b\u6587\uff09\u3002\u4f7f\u7528\u8bb2\u6545\u4e8b\u3001\u6848\u4f8b\u7814\u7a76\u548c\u793e\u4f1a\u8bc1\u660e\u3002<\/li>\n<li><strong class=\"translation-block\">\u4e2a\u6027\u5316\u6f14\u793a\uff1a<\/strong> \u5c55\u793a\u60a8\u7684\u4ea7\u54c1\u5982\u4f55\u5177\u4f53\u89e3\u51b3\u4ee5\u4e0b\u95ee\u9898 <em>\u4ed6\u4eec\u7684<\/em> \u95ee\u9898\u548c\u4f1a\u8bae <em>\u4ed6\u4eec\u7684<\/em> \u76ee\u6807\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u53c2\u89c2\u529f\u80fd\u3002\u5b9e\u73b0\u4e92\u52a8\u3002<\/li>\n<\/ul>\n<p class=\"translation-block\">\u5229\u7528\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08CRM\uff09\u4e2d\u5b58\u50a8\u7684\u53d1\u73b0\u6570\u636e\u8fdb\u884c\u4e2a\u6027\u5316\u6f14\u793a\u3002\u8f7b\u677e\u8bbf\u95ee\u76f8\u5173\u6848\u4f8b\u7814\u7a76\u548c\u6a21\u677f\u3002\u6709\u4e9b\u5de5\u5177\u53ef\u4ee5\u8ddf\u8e2a\u6570\u5b57\u6f14\u793a\u6750\u6599\u7684\u53c2\u4e0e\u60c5\u51b5\uff0c\u8ba9\u60a8\u6df1\u5165\u4e86\u89e3\u54ea\u4e9b\u5185\u5bb9\u80fd\u5f15\u8d77\u5171\u9e23\u3002<\/p>\n<p class=\"translation-block\">\u7cbe\u5f69\u7684\u6f14\u793a\u53ef\u4ee5\u76f4\u63a5\u56de\u7b54\u5728\u63a2\u7d22\u8fc7\u7a0b\u4e2d\u53d1\u73b0\u7684 \"\u4e3a\u4ec0\u4e48\uff1f\u5b83\u5c06\u60a8\u7684\u89e3\u51b3\u65b9\u6848\u7684 \"What\"\uff08\u529f\u80fd\uff09\u4e0e\u4ed6\u4eec\u7684\u75db\u70b9\u76f8\u5bf9\u5e94\uff0c\u5e76\u5c55\u793a\u53ef\u91cf\u5316\u7684\u4ef7\u503c\u3002<\/p>\n<h3 id=\"c34nb\">5.\u5904\u7406\u5f02\u8bae<\/h3>\n<p class=\"translation-block\">\u5f02\u8bae\u662f\u6b63\u5e38\u7684\u3002\u4e0d\u8981\u628a\u5b83\u4eec\u89c6\u4e3a\u8def\u969c\uff0c\u800c\u8981\u89c6\u4e3a\u6f84\u6e05\u3001\u6d88\u9664\u987e\u8651\u548c\u5efa\u7acb\u4fe1\u4efb\u7684\u673a\u4f1a\u3002<\/p>\n<p class=\"translation-block\">\u5e38\u89c1\u7684\u53cd\u5bf9\u610f\u89c1\u6d89\u53ca\u4ef7\u683c\u3001\u9700\u6c42\/\u65f6\u673a\u3001\u7ade\u4e89\u5bf9\u624b\u3001\u6743\u5a01\u6216\u4fe1\u4efb\u3002\u4f7f\u7528\u7ed3\u6784\u5316\u65b9\u6cd5\uff1a<\/p>\n<ol type=\"1\">\n<li><strong class=\"translation-block\">\u79ef\u6781\u503e\u542c\uff1a<\/strong> \u5145\u5206\u542c\u53d6\u4ed6\u4eec\u7684\u610f\u89c1\u3002\u4e0d\u8981\u6253\u65ad\u3002<\/li>\n<li><strong class=\"translation-block\">\u786e\u8ba4\uff1a<\/strong> \u8bc1\u5b9e\u4ed6\u4eec\u7684\u62c5\u5fe7\uff08\"\u6211\u7406\u89e3\u4f60\u4e3a\u4ec0\u4e48\u4f1a\u6709\u8fd9\u79cd\u611f\u89c9......\"\uff09\u3002\u5efa\u7acb\u540c\u7406\u5fc3\u3002<\/li>\n<li><strong class=\"translation-block\">\u63a2\u7d22<\/strong> \u63d0\u51fa\u5f00\u653e\u5f0f\u95ee\u9898\uff0c\u4ee5\u4e86\u89e3\u6839\u672c\u539f\u56e0\uff08\"\u60a8\u80fd\u544a\u8bc9\u6211\u66f4\u591a\u5173\u4e8e......\u7684\u60c5\u51b5\u5417\uff1f\uff09<\/li>\n<li><strong class=\"translation-block\">\u786e\u5b9a\u6839\u672c\u5f02\u8bae\uff1a<\/strong> \u6307\u51fa\u6240\u8ff0\u95ee\u9898\u80cc\u540e\u7684\u771f\u6b63\u95ee\u9898\u3002<\/li>\n<li><strong class=\"translation-block\">\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u89e3\u51b3\u65b9\u6848\uff1a<\/strong> \u7528\u76f8\u5173\u4fe1\u606f\u6216\u8bc1\u636e\u76f4\u63a5\u89e3\u51b3\u6839\u672c\u539f\u56e0\u3002<\/li>\n<li><strong class=\"translation-block\">\u786e\u8ba4\u7406\u89e3\uff1a<\/strong> \u68c0\u67e5\u60a8\u7684\u7b54\u590d\u662f\u5426\u89e3\u51b3\u4e86\u4ed6\u4eec\u7684\u95ee\u9898\u3002<\/li>\n<li><strong class=\"translation-block\">\u8fc7\u6e21\uff1a<\/strong> \u5f15\u5bfc\u5bf9\u8bdd\u56de\u5230\u4e0b\u4e00\u6b65\u3002<\/li>\n<\/ol>\n<p class=\"translation-block\">\u9664\u4e86\u6846\u67b6\u4e4b\u5916\uff0c\u540c\u7406\u5fc3\u3001\u8010\u5fc3\u548c\u4fe1\u5fc3\u4e5f\u5f88\u5173\u952e\u3002\u9884\u6d4b\u5e38\u89c1\u7684\u53cd\u5bf9\u610f\u89c1\u5e76\u7ec3\u4e60\u56de\u5e94\u3002\u5728\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u4e2d\u8ddf\u8e2a\u53cd\u5bf9\u610f\u89c1\uff0c\u5b8c\u5584\u51c6\u5907\u5de5\u4f5c\u3002\u60a8\u7684\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u8fd8\u53ef\u4ee5\u5feb\u901f\u8bbf\u95ee\u5185\u5bb9\u6216\u6848\u4f8b\u7814\u7a76\uff0c\u5e2e\u52a9\u5236\u5b9a\u5e94\u5bf9\u63aa\u65bd\u3002<\/p>\n<p class=\"translation-block\">\u6709\u6548\u5904\u7406\u5f02\u8bae\u662f\u54a8\u8be2\u5f0f\u9500\u552e\u7684\u5177\u4f53\u4f53\u73b0\u3002\u5b83\u5c06\u6f5c\u5728\u7684\u4ea4\u6613\u7834\u574f\u8005\u8f6c\u5316\u4e3a\u52a0\u5f3a\u5173\u7cfb\u548c\u63d0\u5347\u4ef7\u503c\u7684\u673a\u4f1a\u3002<\/p>\n<h3 id=\"50jll\">6.\u5b8c\u6210\u4ea4\u6613<\/h3>\n<p class=\"translation-block\">\u5982\u679c\u524d\u51e0\u4e2a\u9636\u6bb5\u90fd\u505a\u5f97\u5f88\u597d\uff0c\u6210\u4ea4\u5e94\u8be5\u662f\u81ea\u7136\u800c\u7136\u7684\u4e0b\u4e00\u6b65\u3002\u8fd9\u662f\u5173\u4e8e\u786e\u4fdd\u627f\u8bfa\u7684\u95ee\u9898\u3002<\/p>\n<h4 id=\"198mc\">a.\u65f6\u673a\u662f\u5173\u952e<\/h4>\n<p class=\"translation-block\">\u4e0d\u8981\u64cd\u4e4b\u8fc7\u6025\uff0c\u4e5f\u4e0d\u8981\u7b49\u5f85\u592a\u4e45\u3002\u5bfb\u627e\u8d2d\u4e70\u4fe1\u53f7\uff08\u6709\u5173\u5b9a\u4ef7\u3001\u5408\u540c\u3001\u5b9e\u65bd\u7684\u95ee\u9898\uff09\u3002<\/p>\n<h4 id=\"7onpi\">b.\u6e05\u6670\u81ea\u4fe1\u5730\u63d0\u95ee<\/h4>\n<p class=\"translation-block\">\u76f4\u63a5\u4f46\u4e0d\u5484\u5484\u903c\u4eba\u3002<\/p>\n<h4 id=\"be247\">c.\u4f7f\u7528\u9002\u5f53\u7684\u6280\u672f<\/h4>\n<p class=\"translation-block\">\u4ee5\u4e0b\u662f\u4e00\u4e9b\u6536\u5c3e\u6280\u5de7\uff0c\u5e0c\u671b\u5bf9\u60a8\u6709\u6240\u542f\u53d1\uff1a<\/p>\n<ul>\n<li><strong class=\"translation-block\">\u5047\u5b9a\u5173\u95ed\uff1a<\/strong> \u8868\u73b0\u5f97\u597d\u50cf\u5df2\u7ecf\u505a\u51fa\u4e86\u51b3\u5b9a\uff08\"\u8981\u5f00\u59cb\u4e86\uff0c\u8981\u6211\u628a\u534f\u8bae\u9001\u8fc7\u53bb\u5417\uff1f\uff09\u5728\u5173\u7cfb\u878d\u6d3d\u65f6\u6709\u6548\u3002<\/li>\n<li><strong class=\"translation-block\">\u6458\u8981 \u5173\u95ed\uff1a<\/strong> \u5728\u63d0\u51fa\u95ee\u9898\u4e4b\u524d\uff0c\u603b\u7ed3\u4e00\u4e0b\u53cc\u65b9\u540c\u610f\u7684\u597d\u5904\uff08\"\u90a3\u4e48\uff0c\u6211\u4eec\u540c\u610f\u8fd9\u6837\u505a\u53ef\u4ee5\u89e3\u51b3 X \u548c Y \u95ee\u9898\u3002\uff09<\/li>\n<li><strong class=\"translation-block\">\u7d27\u6025\u5173\u95ed\uff1a<\/strong> \u5229\u7528\u9650\u65f6\u4f18\u60e0\u6216\u7a00\u7f3a\u6027\uff08\"\u6b64\u4ef7\u683c\u6709\u6548\u671f\u81f3\u5468\u4e94......\"\uff09\u3002<\/li>\n<li><strong class=\"translation-block\">\u9009\u62e9\u5173\u95ed\uff1a<\/strong> \u63d0\u4f9b\u4e24\u79cd\u9009\u62e9\uff0c\u4e24\u79cd\u9009\u62e9\u90fd\u80fd\u4fc3\u6210\u9500\u552e\uff08\"\u60a8\u559c\u6b22\u5957\u9910 A \u8fd8\u662f\u5957\u9910 B\uff1f\uff09<\/li>\n<li><strong class=\"translation-block\">\u5ba1\u5224\u7ed3\u675f\uff1a<\/strong> \u8861\u91cf\u627f\u8bfa\uff08\"\u5b9e\u65bd\u65f6\u95f4\u8868\u770b\u8d77\u6765\u5982\u4f55\uff1f\uff09<\/li>\n<li><strong class=\"translation-block\">\u4ef7\u503c\u63a5\u8fd1\uff1a<\/strong> \u91cd\u7533\u6838\u5fc3\u4ef7\u503c\/\u6295\u8d44\u56de\u62a5\u7387\uff08\"\u8003\u8651\u5230\u957f\u671f\u8282\u7ea6......\"\uff09\u3002<\/li>\n<li><strong class=\"translation-block\">\u5c0f\u72d7\u72d7\u4eb2\u5bc6\u63a5\u89e6<\/strong> \u63d0\u4f9b\u514d\u8d39\u8bd5\u7528\uff08\"\u4e3a\u4ec0\u4e48\u4e0d\u514d\u8d39\u8bd5\u7528 7 \u5929\u5462\uff1f\uff09<\/li>\n<li><strong class=\"translation-block\">\u95ee\u9898\u7ed3\u675f\uff1a<\/strong> \u6d88\u9664\u969c\u788d\uff08\"\u6709\u4ec0\u4e48\u7406\u7531\u4e0d\u80fd\u4eca\u5929\u5c31\u6572\u5b9a\u5417\uff1f\uff09<\/li>\n<\/ul>\n<p class=\"translation-block\">\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u53ef\u8ddf\u8e2a\u4ea4\u6613\u8fdb\u5c55\uff0c\u5e2e\u52a9\u7ba1\u7406\u5408\u540c\uff08\u901a\u5e38\u901a\u8fc7\u4e0a\u4f20\u6216\u96c6\u6210\uff09\uff0c\u5e76\u63d0\u9ad8<a href=\"https:\/\/blog.salesflare.com\/zh\/\u9500\u552e\u9884\u6d4b\">\u9500\u552e\u9884\u6d4b<\/a>\u7684\u51c6\u786e\u6027\u3002\u4e86\u89e3\u4ea4\u6613\u9636\u6bb5\u548c\u4e92\u52a8\u5386\u53f2\u6709\u52a9\u4e8e\u8861\u91cf\u6210\u4ea4\u51c6\u5907\u60c5\u51b5\u3002<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_481\/desktop-sales-pipeline_f9787ea5c483b25e783c864e87f1e21a_800.jpg 1x, https:\/\/images.storychief.com\/account_481\/desktop-sales-pipeline_f9787ea5c483b25e783c864e87f1e21a_1600.jpg 2x\" media=\"(max-width: 768px)\"><\/source><source srcset=\"https:\/\/images.storychief.com\/account_481\/desktop-sales-pipeline_f9787ea5c483b25e783c864e87f1e21a_800.jpg 1x, https:\/\/images.storychief.com\/account_481\/desktop-sales-pipeline_f9787ea5c483b25e783c864e87f1e21a_1600.jpg 2x\" media=\"(min-width: 769px)\"><\/source><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/desktop-sales-pipeline_f9787ea5c483b25e783c864e87f1e21a_800.jpg\" alt=\"\u5728\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u4e2d\u8ddf\u8e2a\u4ea4\u6613\u8fdb\u5c55\"><\/picture><figcaption class=\"translation-block\">\u5728 CRM \u4e2d\u53ef\u89c6\u5316\u7ba1\u7406\u9500\u552e\u7ba1\u9053\uff0c\u8ddf\u8e2a\u8fdb\u5ea6\u5e76\u9884\u6d4b\u6536\u5165<\/figcaption><\/figure>\n<h3 id=\"e9571\">7.\u8ddf\u8fdb\u548c\u57f9\u517b<\/h3>\n<p class=\"translation-block\">\u9500\u552e\u5e76\u4e0d\u603b\u662f\u7acb\u7aff\u89c1\u5f71\u7684\u3002\u6301\u7eed\u7684\u8ddf\u8fdb\u5bf9\u4e8e\u4fdd\u6301\u5ba2\u6237\u7684\u5173\u6ce8\u5ea6\u3001\u63d0\u4f9b\u6301\u7eed\u7684\u4ef7\u503c\u4ee5\u53ca\u57f9\u517b\u6f5c\u5728\u5ba2\u6237\u76f4\u5230\u4ed6\u4eec\u505a\u597d\u51c6\u5907\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p class=\"translation-block\">\u7edf\u8ba1\u6570\u636e\u663e\u793a\u4e86\u5176\u91cd\u8981\u6027\uff1a30-50% \u7684\u9500\u552e\u989d\u4f1a\u6d41\u5411\u6700\u5148\u505a\u51fa\u56de\u5e94\u7684\u4f9b\u5e94\u5546\u3002\u5927\u591a\u6570 B2B \u9500\u552e\u9700\u8981\u591a\u6b21\u4e92\u52a8\uff08\u5e73\u5747 5 \u6b21\u8ddf\u8fdb\u7535\u8bdd\uff0c\u6700\u591a 7 \u6b21\u63a5\u89e6\uff09\u3002\u7136\u800c\uff0c\u8bb8\u591a\u9500\u552e\u4eba\u5458\u5728\u5c1d\u8bd5\u4e00\u6b21\u540e\u5c31\u653e\u5f03\u4e86\u3002\u8fd9\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u673a\u4f1a\u3002<\/p>\n<p class=\"translation-block\">\u4e0b\u9762\u4ecb\u7ecd\u5982\u4f55\u6293\u4f4f\u8fd9\u4e00\u673a\u9047\uff1a<\/p>\n<ul>\n<li><strong class=\"translation-block\">\u8981\u53ca\u65f6\uff1a<\/strong> \u5feb\u901f\u56de\u590d\u8be2\u95ee\uff08\u4e89\u53d6\u5c0f\u4e8e 5 \u5206\u949f\uff09\u3002\u4f1a\u540e 24 \u5c0f\u65f6\u5185\u8ddf\u8fdb\u3002<\/li>\n<li><strong class=\"translation-block\">\u575a\u6301\u4e0d\u61c8\uff08\u4f46\u8981\u806a\u660e\uff09\uff1a<\/strong> \u89c4\u5212\u591a\u4e2a\u63a5\u89e6\u70b9\uff08\u901a\u5e38\u5efa\u8bae\u5c1d\u8bd5 6-8 \u6b21\uff09\u3002\u9002\u5f53\u95f4\u9694\u3002<\/li>\n<li><strong class=\"translation-block\">\u4f7f\u7528\u591a\u79cd\u6e20\u9053\uff1a<\/strong> \u7535\u5b50\u90ae\u4ef6\u3001\u7535\u8bdd\u3001LinkedIn \u7b49\u3002\u4fe1\u606f\u4f20\u9012\u8981\u4e00\u81f4\u3002<\/li>\n<li><strong class=\"translation-block\">\u589e\u52a0\u4ef7\u503c\uff1a<\/strong> \u6bcf\u4e2a\u63a5\u89e6\u70b9\u90fd\u5e94\u63d0\u4f9b\u6709\u7528\u7684\u4e1c\u897f\uff08\u5185\u5bb9\u3001\u89c1\u89e3\u3001\u66f4\u65b0\uff09\u3002\u4e0d\u8981\u53ea\u662f \"\u7b7e\u5230\"\u3002<\/li>\n<li><strong class=\"translation-block\">\u4e2a\u6027\u5316\uff1a<\/strong> \u53c2\u8003\u8fc7\u53bb\u7684\u5bf9\u8bdd\u548c\u5177\u4f53\u9700\u6c42\u3002<\/li>\n<li><strong class=\"translation-block\">\u7b80\u6d01\u660e\u4e86\uff1a<\/strong> \u5c0a\u91cd\u4ed6\u4eec\u7684\u65f6\u95f4\u3002\u8bf4\u660e\u4f60\u7684\u76ee\u7684\u548c\u5e0c\u671b\u91c7\u53d6\u7684\u4e0b\u4e00\u6b65\u63aa\u65bd\u3002<\/li>\n<li><strong class=\"translation-block\">\u61c2\u5f97\u9002\u53ef\u800c\u6b62\uff1a<\/strong> \u5982\u679c\u5ba2\u6237\u5728\u591a\u6b21\u5c1d\u8bd5\u540e\u90fd\u6ca1\u6709\u56de\u5e94\uff0c\u5c31\u53d1\u9001\u4e00\u5c01\u4e13\u4e1a\u7684 \"\u5206\u624b\u90ae\u4ef6\"\u3002<\/li>\n<\/ul>\n<p class=\"translation-block\">\u8fd9\u5c31\u662f<a href=\"https:\/\/blog.salesflare.com\/zh\/crm-\u81ea\u52a8\u5316\">CRM \u81ea\u52a8\u5316<\/a>\u7684\u771f\u6b63\u4f18\u52bf\u6240\u5728\u3002\u624b\u52a8\u8ddf\u8e2a\u6570\u5341\u4e2a\u540e\u7eed\u884c\u52a8\u51e0\u4e4e\u662f\u4e0d\u53ef\u80fd\u7684\u3002<\/p>\n<p class=\"translation-block\"><a href=\"https:\/\/salesflare.com\">Salesflare<\/a>\u8fd9\u6837\u7684\u7cfb\u7edf\u53ef\u4ee5\u8ba9\u60a8\uff1a<\/p>\n<ul>\n<li class=\"translation-block\">\u81ea\u52a8\u5b89\u6392\u540e\u7eed\u4efb\u52a1\u548c\u63d0\u9192\u4e8b\u9879\u3002<\/li>\n<li class=\"translation-block\">\u8bbe\u7f6e\u7531\u65f6\u95f4\u6216\u64cd\u4f5c\u89e6\u53d1\u7684\u81ea\u52a8\u7535\u5b50\u90ae\u4ef6\u5e8f\u5217\uff08<a href=\"https:\/\/blog.salesflare.com\/zh\/\u7fa4\u53d1\u90ae\u4ef6\">\u6ef4\u704c\u5f0f\u8425\u9500\u6d3b\u52a8<\/a>\uff09\u3002<\/li>\n<li class=\"translation-block\">\u5728\u4e00\u4e2a\u5730\u65b9\u8ddf\u8e2a\u8de8\u6e20\u9053\u7684\u6240\u6709\u4e92\u52a8\u3002<\/li>\n<li class=\"translation-block\">\u7ec6\u5206\u7ebf\u7d22\uff0c\u8fdb\u884c\u6709\u9488\u5bf9\u6027\u7684\u57f9\u80b2\u3002<\/li>\n<\/ul>\n<p class=\"translation-block\">\u8fd9\u5c06\u8282\u7701\u5927\u91cf\u65f6\u95f4\uff08\u6bcf\u5468\u53ef\u80fd\u9700\u8981\u6570\u5c0f\u65f6\uff09\uff0c\u4f7f\u60a8\u80fd\u591f\u4e13\u6ce8\u4e8e\u4e92\u52a8\u7684<em>\u8d28\u91cf<\/em>\u3001\u63d0\u4f9b\u4e2a\u6027\u5316\u4ef7\u503c\u5e76\u6709\u6548\u5f15\u5bfc\u5ba2\u6237\u3002<\/p>\n<hr>\n<h2 id=\"a7p9q\">\u5229\u7528\u6210\u719f\u7684\u9500\u552e\u65b9\u6cd5<\/h2>\n<p class=\"translation-block\">\u6d41\u7a0b\u6982\u8ff0\u4e86<em>what<\/em>\u548c<em>when<\/em>\uff0c\u800c\u65b9\u6cd5\u5219\u6307\u5bfc\u4e86<em>how<\/em>\u3002\u91c7\u7528\u4e00\u81f4\u7684\u65b9\u6cd5\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u7ee9\u6548\u3002\u4ee5\u4e0b\u662f\u51e0\u79cd\u6709\u5f71\u54cd\u529b\u7684\u65b9\u6cd5\uff1a<\/p>\n<ul>\n<li><strong class=\"translation-block\">SPIN \u9500\u552e\uff1a<\/strong> \u91cd\u70b9\u5173\u6ce8\u53d1\u73b0\u9636\u6bb5\uff0c\u4f7f\u7528 \"\u60c5\u51b5\"\u3001\"\u95ee\u9898\"\u3001\"\u542b\u4e49 \"\u548c \"\u9700\u6c42-\u56de\u62a5 \"\u7b49\u95ee\u9898\uff0c\u5f15\u5bfc\u4e70\u5bb6\u81ea\u5df1\u8ba4\u8bc6\u4ef7\u503c\u3002<\/li>\n<li><strong class=\"translation-block\">SNAP \u9500\u552e\uff1a<\/strong> \u4e13\u4e3a\u5fd9\u788c\u7684\u4e70\u5bb6\u8bbe\u8ba1\u3002\u539f\u5219\uff1a\u4fdd\u6301 <strong>S<\/strong>\u5373\uff0cBe i<strong>N<\/strong>\u5b9d\u8d35\uff0c\u59cb\u7ec8 <strong>A<\/strong>lign, Raise <strong>P<\/strong>\u6027\u3002\u5f3a\u8c03\u6e05\u6670\u6027\u548c\u76f8\u5173\u6027\u3002<\/li>\n<li><strong class=\"translation-block\">\u54a8\u8be2\u5f0f\u9500\u552e\uff1a<\/strong> \u4f5c\u4e3a\u503c\u5f97\u4fe1\u8d56\u7684\u987e\u95ee\u3001\u8bca\u65ad\u95ee\u9898\u548c\u63d0\u4f9b\u4e13\u5bb6\u6307\u5bfc\uff08\"One-Up\"\uff09\u7684\u5fc3\u6001\u3002\u5e94\u8d2f\u7a7f\u6574\u4e2a\u8fc7\u7a0b\u3002<\/li>\n<li><strong class=\"translation-block\">\u53ef\u9884\u6d4b\u7684\u6536\u5165\uff1a<\/strong> \u91cd\u70b9\u5173\u6ce8\u4f7f\u7528\u4e13\u95e8\u89d2\u8272\uff08SDR\u3001AE\uff09\u548c\u7cfb\u7edf\u5316\u7535\u5b50\u90ae\u4ef6\u63a8\u5e7f\uff08Cold Calling 2.0\uff09\u8fdb\u884c\u53ef\u6269\u5c55\u7684\u5916\u8054\u6f5c\u5728\u5ba2\u6237\u3002\u4e3a\u6f5c\u5728\u5ba2\u6237\u7b56\u7565\u63d0\u4f9b\u4f9d\u636e\u3002<\/li>\n<li><strong class=\"translation-block\">\u72c2\u70ed\u7684\u63a2\u77ff<\/strong> \u5f3a\u8c03\u6301\u7eed\u3001\u4e13\u6ce8\u7684\u6f5c\u5728\u5ba2\u6237\u6316\u6398\u6d3b\u52a8\u5bf9\u4e8e\u4fdd\u6301\u6e20\u9053\u9971\u6ee1\u7684\u7edd\u5bf9\u5fc5\u8981\u6027\u3002\u52a0\u5f3a\u62d3\u5ba2\u7eaa\u5f8b\u3002<\/li>\n<\/ul>\n<p class=\"translation-block\">\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u6700\u597d\u7684\u65b9\u6cd5\u662f\u6839\u636e\u5177\u4f53\u60c5\u51b5\u878d\u5408\u4e0d\u540c\u65b9\u6cd5\u7684\u539f\u5219\u3002\u4e86\u89e3\u6838\u5fc3\u7406\u5ff5\uff0c\u5e76\u8fd0\u7528\u6700\u9002\u5408\u60a8\u7684\u56e2\u961f\u548c\u5e02\u573a\u7684\u65b9\u6cd5\u3002<\/p>\n<p class=\"translation-block\">\u60a8\u53ef\u4ee5\u5728\u6b64\u5904<a href=\"https:\/\/blog.salesflare.com\/zh\/b2b-\u9500\u552e\u7b56\u7565\"><\/a>\u4e86\u89e3\u66f4\u591a\u6709\u5173 B2B \u9500\u552e\u7b56\u7565\u7684\u4fe1\u606f\u3002<\/p>\n<hr>\n<h2 id=\"7grv5\">\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7684\u4f18\u52bf\uff1a\u4f60\u7684\u9500\u552e\u589e\u538b\u5668<\/h2>\n<p class=\"translation-block\">\u5728\u73b0\u4ee3 B2B \u9500\u552e\u4e2d\uff0c\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 (CRM) \u7cfb\u7edf\u4e0d\u4ec5\u6709\u7528\uff0c\u800c\u4e14\u5fc5\u4e0d\u53ef\u5c11\u3002\u5b83\u662f\u652f\u6301\u548c\u52a0\u5f3a\u6211\u4eec\u6240\u8ba8\u8bba\u7684\u9500\u552e\u6d41\u7a0b\u5404\u4e2a\u9636\u6bb5\u7684\u4e2d\u5fc3\u67a2\u7ebd\u3002<a href=\"https:\/\/blog.salesflare.com\/zh\/\u4f01\u4e1a\u8d44\u6e90\u89c4\u5212\u7684\u597d\u5904\">\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406<\/a>\u7684\u597d\u5904\u4e0d\u80dc\u679a\u4e3e\u3002<\/p>\n<ul>\n<li><strong class=\"translation-block\">\u4e2d\u592e\u4fe1\u606f\u4e2d\u5fc3<\/strong> \u6240\u6709\u5ba2\u6237\u6570\u636e\u548c\u4e92\u52a8\u7684\u5355\u4e00\u771f\u76f8\u6765\u6e90\u3002\u6bcf\u4e2a\u4eba\u90fd\u80fd 360 \u5ea6\u5168\u65b9\u4f4d\u4e86\u89e3\u60c5\u51b5\u3002\u4e00\u4e2a\u597d\u7684 <a href=\"https:\/\/blog.salesflare.com\/zh\/\u6700\u4f73\u5ba2\u6237\u6570\u636e\u5e93\u8f6f\u4ef6\">\u5ba2\u6237\u6570\u636e\u5e93\u8f6f\u4ef6<\/a> \u662f\u5173\u952e\u3002<\/li>\n<li><strong class=\"translation-block\">\u66f4\u806a\u660e\u7684\u63a2\u77ff<\/strong> \u5e2e\u52a9\u5b9a\u4e49 ICP\u3001\u7ba1\u7406\u5217\u8868\u3001\u8ddf\u8e2a\u5916\u8054\u6d3b\u52a8\uff0c\u5e76\u4e0e\u6f5c\u5728\u5ba2\u6237\u5de5\u5177\u96c6\u6210\u3002<\/li>\n<li><strong class=\"translation-block\">\u7b80\u5316\u8d44\u683c\u5ba1\u67e5\uff1a<\/strong> \u5b9e\u73b0\u81ea\u52a8\u7ebf\u7d22\u8bc4\u5206\u548c\u8ddf\u8e2a\u8d44\u683c\u6807\u51c6\u3002<\/li>\n<li><strong class=\"translation-block\">\u4e2a\u6027\u5316\u7684\u529b\u91cf<\/strong> \u5b58\u50a8\u8be6\u7ec6\u7684\u7b14\u8bb0\u548c\u5386\u53f2\u8bb0\u5f55\uff0c\u5b9a\u5236\u6bcf\u6b21\u4e92\u52a8\u3002<\/li>\n<li><strong class=\"translation-block\">\u7ba1\u9053\u7ba1\u7406\uff1a<\/strong> \u53ef\u89c6\u5316 <a href=\"https:\/\/blog.salesflare.com\/zh\/\u9500\u552e\u7ba1\u9053\">\u9500\u552e\u7ba1\u9053<\/a>\u8be5\u7cfb\u7edf\u53ef\u8ddf\u8e2a\u8fdb\u5c55\u60c5\u51b5\uff0c\u627e\u51fa\u74f6\u9888\uff0c\u5e76\u5e2e\u52a9\u8fdb\u884c\u9884\u6d4b\u3002<\/li>\n<li><strong class=\"translation-block\">\u81ea\u52a8\u8ddf\u8fdb\uff1a<\/strong> \u81ea\u52a8\u5e8f\u5217\u548c\u63d0\u9192\u529f\u80fd\u53ef\u8282\u7701\u5927\u91cf\u65f6\u95f4\u3002\u51fa\u8272\u7684 <a href=\"https:\/\/blog.salesflare.com\/zh\/\u6700\u4f73\u7535\u5b50\u90ae\u4ef6-crm-\u96c6\u6210\">\u7535\u5b50\u90ae\u4ef6\u96c6\u6210<\/a> \u8fd9\u4e00\u70b9\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<li><strong class=\"translation-block\">\u62a5\u544a\u4e0e\u5206\u6790\uff1a<\/strong> \u8ddf\u8e2a\u5173\u952e\u6307\u6807\uff0c\u4ee5\u4fbf\u6839\u636e\u6570\u636e\u505a\u51fa\u51b3\u7b56\u548c\u6539\u8fdb\u7ee9\u6548\u3002\u63d0\u4f9b\u5177\u6709\u6d1e\u5bdf\u529b\u7684 <a href=\"https:\/\/blog.salesflare.com\/zh\/\u9500\u552e\u62a5\u544a\">\u9500\u552e\u62a5\u544a<\/a>.<\/li>\n<li><strong class=\"translation-block\">\u6574\u5408\uff1a<\/strong> \u4e0e\u7535\u5b50\u90ae\u4ef6\u3001\u65e5\u5386\u3001LinkedIn \u7b49\u8fde\u63a5\uff0c\u5b9e\u73b0\u65e0\u7f1d\u5de5\u4f5c\u6d41\u7a0b\u3002<\/li>\n<\/ul>\n<p class=\"translation-block\">\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u50cf<a href=\"https:\/\/salesflare.com\">Salesflare<\/a>\u8fd9\u6837\u7684\u73b0\u4ee3 CRM \u662f\u60a8\u7684\u8fd0\u8425\u652f\u67f1\u3002\u5b83\u53ef\u4ee5\u81ea\u52a8\u6267\u884c\u4f4e\u4ef7\u503c\u4efb\u52a1\uff0c\u63d0\u4f9b\u91cd\u8981\u7684\u6d1e\u5bdf\u529b\uff0c\u5b9e\u73b0\u4e2a\u6027\u5316\uff0c\u786e\u4fdd\u4e00\u81f4\u6027\uff0c\u5e76\u8ba9\u60a8\u817e\u51fa\u65f6\u95f4\u4e13\u6ce8\u4e8e\u5efa\u7acb\u5173\u7cfb\u548c\u8fbe\u6210\u4ea4\u6613\u3002<a href=\"https:\/\/blog.salesflare.com\/zh\/\u5982\u4f55\u9009\u62e9\u4f01\u4e1a\u8d44\u6e90\u89c4\u5212\u7cfb\u7edf\">\u9009\u62e9\u6b63\u786e\u7684 CRM<\/a> \u662f\u9500\u552e\u6210\u529f\u7684\u5173\u952e\u3002<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_481\/desktop-account-timeline_ff710f7df2ae3502d16b728ecae16bca_800.jpg 1x, https:\/\/images.storychief.com\/account_481\/desktop-account-timeline_ff710f7df2ae3502d16b728ecae16bca_1600.jpg 2x\" media=\"(max-width: 768px)\"><\/source><source srcset=\"https:\/\/images.storychief.com\/account_481\/desktop-account-timeline_ff710f7df2ae3502d16b728ecae16bca_800.jpg 1x, https:\/\/images.storychief.com\/account_481\/desktop-account-timeline_ff710f7df2ae3502d16b728ecae16bca_1600.jpg 2x\" media=\"(min-width: 769px)\"><\/source><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/desktop-account-timeline_ff710f7df2ae3502d16b728ecae16bca_800.jpg\" alt=\"\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7cfb\u7edf\u4f5c\u4e3a\u4e1a\u52a1\u9aa8\u5e72\u548c\u9500\u552e\u8ddf\u8e2a\u7cfb\u7edf\"><\/picture><figcaption>\u4f7f\u7528 CRM \u7b49\u6700\u7b80\u5355\u7684\u65b9\u5f0f\u81ea\u52a8\u8ddf\u8e2a\u6bcf\u4e00\u6b21\u4e92\u52a8\u548c\u7ec6\u8282 <a href=\"https:\/\/salesflare.com\" class=\"translation-block\">Salesflare<\/a><\/figcaption><\/figure>\n<hr>\n<h2 id=\"2k1eh\">\u4e0d\u65ad\u8861\u91cf\u548c\u6539\u8fdb<\/h2>\n<p class=\"translation-block\">\u4e0d\u8861\u91cf\u5c31\u65e0\u6cd5\u6539\u8fdb\u3002\u8981\u60f3\u5728 B2B \u9500\u552e\u9886\u57df\u53d6\u5f97\u6210\u529f\uff0c\u5c31\u5fc5\u987b\u5bf9\u4e1a\u7ee9\u8fdb\u884c\u6301\u7eed\u8ddf\u8e2a\u548c\u6539\u8fdb\u3002\u5411\u6570\u636e\u9a71\u52a8\u578b\u51b3\u7b56\u8fc7\u6e21\u81f3\u5173\u91cd\u8981\uff08\u9884\u8ba1\u5230 2026 \u5e74\uff0c65% \u7684 B2B \u9500\u552e\u673a\u6784\u5c06\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\uff09\u3002<\/p>\n<h4 id=\"donvo\">a.\u786e\u5b9a\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI)<\/h4>\n<p class=\"translation-block\">\u8ddf\u8e2a\u4e0e\u4e1a\u52a1\u76ee\u6807\u76f8\u4e00\u81f4\u7684\u6307\u6807\u3002\u4f8b\u5982<\/p>\n<ul>\n<li><em class=\"translation-block\">\u6210\u679c\uff1a<\/em> \u80dc\u7387\u3001\u5e73\u5747\u4ea4\u6613\u89c4\u6a21\u3001\u6536\u5165\u589e\u957f\u3001\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c (CLV)\u3002<\/li>\n<li><em class=\"translation-block\">\u6548\u7387\uff1a<\/em> \u9500\u552e\u5468\u671f\u957f\u5ea6\u3001\u9500\u552e\u7ebf\u7d22\u8f6c\u5316\u7387\u3001\u9500\u552e\u901f\u5ea6\u3002<\/li>\n<li><em class=\"translation-block\">\u6d3b\u52a8\uff1a<\/em> \u62e8\u6253\u7535\u8bdd\u3001\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u3001\u9884\u8ba2\u4f1a\u8bae\u3002<em>\u7ba1\u9053<\/em> \u7ba1\u9053\u4ef7\u503c\uff0c\u673a\u4f1a\u6570\u91cf\u3002<\/li>\n<\/ul>\n<h4 id=\"5vfo6\">b.\u7cfb\u7edf\u5730\u6536\u96c6\u6570\u636e<\/h4>\n<p class=\"translation-block\">\u4f7f\u7528\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u548c\u96c6\u6210\u5de5\u5177\u8fdb\u884c\u51c6\u786e\u3001\u81ea\u52a8\u7684\u6570\u636e\u91c7\u96c6\u3002\u6709\u6548\u7684<a href=\"https:\/\/blog.salesflare.com\/zh\/\u6700\u4f73\u9500\u552e\u8ddf\u8e2a\u8f6f\u4ef6\">\u9500\u552e\u8ddf\u8e2a\u8f6f\u4ef6<\/a>\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<h4 id=\"flhng\">c.\u5b9a\u671f\u5206\u6790<\/h4>\n<p class=\"translation-block\">\u8d85\u8d8a\u4eea\u8868\u76d8\u3002\u901a\u8fc7\u8be6\u7ec6\u7684<a href=\"https:\/\/blog.salesflare.com\/zh\/\u9500\u552e\u5206\u6790\">\u9500\u552e\u5206\u6790<\/a>\uff0c\u786e\u5b9a\u8d8b\u52bf\u3001\u74f6\u9888\u3001\u6700\u9ad8\u7ee9\u6548\u56e0\u7d20\u4ee5\u53ca\u4ea4\u6613\u5931\u8d25\u7684\u539f\u56e0\u3002<\/p>\n<h4 id=\"99hd\">d.\u901a\u62a5\u8c03\u67e5\u7ed3\u679c<\/h4>\n<p class=\"translation-block\">\u4e0e\u56e2\u961f\u5206\u4eab\u89c1\u89e3\uff0c\u5b9e\u73b0\u900f\u660e\u548c\u5171\u8bc6\u3002<\/p>\n<h4 id=\"5nto1\">e.\u8c03\u6574\u6218\u7565<\/h4>\n<p class=\"translation-block\">\u6839\u636e\u6570\u636e\u5b8c\u5584 ICP\u3001\u4fe1\u606f\u4f20\u9012\u3001\u6d41\u7a0b\u6216\u8d44\u6e90\u5206\u914d\u3002<\/p>\n<h4 id=\"7e2v4\">f.\u57f9\u8bad\u548c\u6307\u5bfc<\/h4>\n<p class=\"translation-block\">\u5229\u7528\u7ee9\u6548\u6570\u636e\u627e\u51fa\u6280\u80fd\u5dee\u8ddd\uff0c\u5e76\u63d0\u4f9b\u6709\u9488\u5bf9\u6027\u7684\u9500\u552e\u6280\u5de7\u548c\u5de5\u5177\u4f7f\u7528\u57f9\u8bad\u3002<\/p>\n<p class=\"translation-block\">\u5728\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u6570\u636e\u7684\u652f\u6301\u4e0b\uff0c\u8fd9\u79cd\u6d4b\u91cf\u3001\u5206\u6790\u3001\u8c03\u6574\u548c\u57f9\u8bad\u7684\u6301\u7eed\u5faa\u73af\u4fc3\u8fdb\u4e86\u6539\u8fdb\u6587\u5316\uff0c\u63a8\u52a8\u4e86\u6301\u7eed\u6210\u529f\u3002<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_481\/desktop-custom-reporting_30e9287d2ab09181961ec50c5166d386_800.png 1x, https:\/\/images.storychief.com\/account_481\/desktop-custom-reporting_30e9287d2ab09181961ec50c5166d386_1600.png 2x\" media=\"(max-width: 768px)\"><\/source><source srcset=\"https:\/\/images.storychief.com\/account_481\/desktop-custom-reporting_30e9287d2ab09181961ec50c5166d386_800.png 1x, https:\/\/images.storychief.com\/account_481\/desktop-custom-reporting_30e9287d2ab09181961ec50c5166d386_1600.png 2x\" media=\"(min-width: 769px)\"><\/source><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/desktop-custom-reporting_30e9287d2ab09181961ec50c5166d386_800.png\" alt=\"\u5982\u4f55\u8861\u91cf\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u4e2d\u7684\u9500\u552e\u6307\u6807\"><\/picture><figcaption class=\"translation-block\">\u5c06\u9ad8\u8d28\u91cf\u6570\u636e\u4fdd\u5b58\u5728\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u4e2d\uff0c\u5b83\u5c31\u4f1a\u6210\u4e3a\u9500\u552e\u6d1e\u5bdf\u529b\u7684\u5b9d\u5e93<\/figcaption><\/figure>\n<hr>\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/FAQPage\">\n<h2>\u5e38\u89c1\u95ee\u9898<\/h2>\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" itemprop=\"mainEntity\">\n<h3 itemprop=\"name\">\u521d\u5b66\u8005\u5982\u4f55\u9500\u552e\uff1f<\/h3>\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\" itemprop=\"acceptedAnswer\">\n<div itemprop=\"text\">\n<p class=\"translation-block\">\u521a\u5f00\u59cb\u4ece\u4e8b\u9500\u552e\u5de5\u4f5c\u53ef\u80fd\u4f1a\u8ba9\u4eba\u671b\u800c\u751f\u754f\uff0c\u4f46\u8981\u628a\u91cd\u70b9\u653e\u5728\u57fa\u7840\u77e5\u8bc6\u4e0a\uff1a<\/p>\n<ol>\n<li><strong class=\"translation-block\">\u4e86\u89e3\u4f60\u7684\u4ea7\u54c1\/\u670d\u52a1\uff1a<\/strong> \u4ece\u91cc\u5230\u5916\u4e86\u89e3\u4f60\u6240\u9500\u552e\u7684\u4ea7\u54c1\uff0c\u5c24\u5176\u662f\u5b83\u80fd\u89e3\u51b3\u7684\u95ee\u9898\u3002<\/li>\n<li><strong class=\"translation-block\">\u786e\u5b9a\u4f60\u7684\u7406\u60f3\u5ba2\u6237<\/strong> \u4e86\u89e3\u8c01\u80fd\u4ece\u60a8\u7684\u4ea7\u54c1\u4e2d\u83b7\u76ca\u6700\u591a\u3002<\/li>\n<li><strong class=\"translation-block\">\u5b66\u4e60\u57fa\u672c\u9500\u552e\u6b65\u9aa4<\/strong> \u719f\u6089\u6f5c\u5728\u5ba2\u6237\u3001\u8d44\u683c\u5ba1\u67e5\u3001\u53d1\u6398\u3001\u5c55\u793a\u4ef7\u503c\u3001\u5904\u7406\u7591\u8651\u3001\u6210\u4ea4\u548c\u8ddf\u8fdb\u3002<\/li>\n<li><strong class=\"translation-block\">\u6ce8\u91cd\u503e\u542c\u548c\u63d0\u95ee\uff1a<\/strong> \u4f60\u7684\u9996\u8981\u4efb\u52a1\u662f\u4e86\u89e3\u5ba2\u6237\u7684\u9700\u6c42\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u8c08\u8bba\u4f60\u7684\u4ea7\u54c1\u3002<\/li>\n<li><strong class=\"translation-block\">\u771f\u8bda\u5f85\u4eba\uff0c\u5efa\u7acb\u5173\u7cfb\uff1a<\/strong> \u4eba\u4eec\u4f1a\u4ece\u4ed6\u4eec\u4fe1\u4efb\u7684\u4eba\u90a3\u91cc\u8d2d\u4e70\u3002\u6ce8\u91cd\u4e50\u4e8e\u52a9\u4eba\u3002<\/li>\n<li><strong class=\"translation-block\">\u4f7f\u7528\u5de5\u5177\uff1a<\/strong> \u5c3d\u65e9\u5f00\u59cb\u4f7f\u7528\u50cf Salesflare \u8fd9\u6837\u7684\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u8f6f\u4ef6\uff0c\u4fdd\u6301\u4e95\u4e95\u6709\u6761\u3002<\/li>\n<li><strong class=\"translation-block\">\u5bfb\u6c42\u5b66\u4e60\uff1a<\/strong> \u8bf7\u6c42\u57f9\u8bad\u3001\u5bfb\u627e\u5bfc\u5e08\u3001\u9605\u8bfb\u535a\u5ba2\uff0c\u4ece\u6bcf\u4e00\u6b21\u4e92\u52a8\u4e2d\u5b66\u4e60\u3002<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" itemprop=\"mainEntity\">\n<h3 itemprop=\"name\">\u9500\u552e\u7684\u6700\u4f73\u65b9\u5f0f\u662f\u4ec0\u4e48\uff1f<\/h3>\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\" itemprop=\"acceptedAnswer\">\n<div itemprop=\"text\">\n<p class=\"translation-block\">\u6ca1\u6709\u4e00\u79cd \"\u6700\u4f73 \"\u9500\u552e\u65b9\u6cd5\u9002\u5408\u6240\u6709\u4eba\uff0c\u4f46\u6700\u6709\u6548\u7684 B2B \u9500\u552e\u65b9\u6cd5\u90fd\u6709\u5171\u540c\u7684\u4e3b\u9898\uff1a<\/p>\n<ul>\n<li><strong class=\"translation-block\">\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\uff1a<\/strong> \u6df1\u5165\u4e86\u89e3\u4e70\u5bb6\u7684\u9700\u6c42\u3001\u6311\u6218\u548c\u76ee\u6807\u3002<\/li>\n<li><strong class=\"translation-block\">\u534f\u5546\u65b9\u6cd5\uff1a<\/strong> \u5145\u5f53\u503c\u5f97\u4fe1\u8d56\u7684\u987e\u95ee\uff0c\u63d0\u4f9b\u89c1\u89e3\u548c\u89e3\u51b3\u65b9\u6848\u3002<\/li>\n<li><strong class=\"translation-block\">\u4ef7\u503c\u805a\u7126\uff1a<\/strong> \u5c55\u793a\u4f60\u662f\u5982\u4f55\u89e3\u51b3\u95ee\u9898\u548c\u53d6\u5f97\u6210\u679c\u7684\u3002<\/li>\n<li><strong class=\"translation-block\">\u5efa\u7acb\u4fe1\u4efb\uff1a<\/strong> \u771f\u5b9e\u3001\u53ef\u9760\u3001\u900f\u660e\u3002<\/li>\n<li><strong class=\"translation-block\">\u7ed3\u6784\u5316\u6d41\u7a0b\uff1a<\/strong> \u59cb\u7ec8\u9075\u5faa\u89c4\u5b9a\u7684\u6b65\u9aa4\u3002<\/li>\n<li><strong class=\"translation-block\">\u5229\u7528\u6280\u672f\uff1a<\/strong> \u4f7f\u7528 CRM\uff0c\u5982 <a href=\"https:\/\/salesflare.com\">Salesflare<\/a> \u4ee5\u6709\u6548\u7ba1\u7406\u4fe1\u606f\u3001\u81ea\u52a8\u6267\u884c\u4efb\u52a1\u548c\u4e2a\u6027\u5316\u63a8\u5e7f\u3002<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" itemprop=\"mainEntity\">\n<h3 itemprop=\"name\">\u9500\u552e\u7684\u4e03\u79cd\u65b9\u6cd5\u662f\u4ec0\u4e48\uff1f<\/h3>\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\" itemprop=\"acceptedAnswer\">\n<div itemprop=\"text\">\n<p class=\"translation-block\">\u867d\u7136\u6a21\u5f0f\u5404\u4e0d\u76f8\u540c\uff0c\u4f46\u5e38\u89c1\u7684 7 \u6b65\u9500\u552e\u6846\u67b6\u5305\u62ec<\/p>\n<ol>\n<li><strong class=\"translation-block\">\u63a2\u77ff\uff1a<\/strong> \u5bfb\u627e\u6f5c\u5728\u5ba2\u6237\u3002<\/li>\n<li><strong class=\"translation-block\">\u51c6\u5907\/\u7814\u7a76\uff1a<\/strong> \u5728\u63a5\u89e6\u524d\u4e86\u89e3\u6f5c\u5728\u5ba2\u6237\u3002<\/li>\n<li><strong class=\"translation-block\">\u65b9\u6cd5\uff1a<\/strong> \u521d\u6b21\u63a5\u89e6\u3002<\/li>\n<li><strong class=\"translation-block\">\u6f14\u793a\/\u63a2\u7d22\uff1a<\/strong> \u4e86\u89e3\u9700\u6c42\uff0c\u4f53\u73b0\u4ef7\u503c\u3002<\/li>\n<li><strong class=\"translation-block\">\u5904\u7406\u5f02\u8bae\uff1a<\/strong> \u89e3\u51b3\u5173\u5207\u95ee\u9898\u3002<\/li>\n<li><strong class=\"translation-block\">\u95ed\u5e55\uff1a<\/strong> \u5b8c\u6210\u9500\u552e\u3002<\/li>\n<li><strong class=\"translation-block\">\u540e\u7eed\u884c\u52a8\uff1a<\/strong> \u57f9\u517b\u5173\u7cfb\uff0c\u786e\u4fdd\u6ee1\u610f\u3002<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" itemprop=\"mainEntity\">\n<h3 itemprop=\"name\">\u5982\u679c\u5bb3\u7f9e\uff0c\u5982\u4f55\u63a8\u9500\uff1f<\/h3>\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\" itemprop=\"acceptedAnswer\">\n<div itemprop=\"text\">\n<p class=\"translation-block\">\u5bb3\u7f9e\u4e0d\u4e00\u5b9a\u662f\u9500\u552e\u6210\u529f\u7684\u969c\u788d\uff0c\u5c24\u5176\u662f\u5728 B2B \u9886\u57df\uff1a<\/p>\n<ul>\n<li><strong class=\"translation-block\">\u51c6\u5907\u5de5\u4f5c\u662f\u5173\u952e\uff1a<\/strong> \u4e86\u89e3\u81ea\u5df1\u7684\u4ea7\u54c1\u5e76\u5236\u5b9a\u5bf9\u8bdd\u8ba1\u5212\uff0c\u53ef\u4ee5\u5efa\u7acb\u4fe1\u5fc3\u3002<\/li>\n<li><strong class=\"translation-block\">\u5145\u5206\u5229\u7528\u6570\u5b57\u6e20\u9053\uff1a<\/strong> \u4ece\u7535\u5b50\u90ae\u4ef6\u6216 LinkedIn \u5f00\u59cb\uff0c\u60a8\u53ef\u4ee5\u82b1\u65f6\u95f4\u7cbe\u5fc3\u8bbe\u8ba1\u60a8\u7684\u56de\u590d\u3002<\/li>\n<li><strong class=\"translation-block\">\u6ce8\u91cd\u503e\u542c\uff1a<\/strong> \u63d0\u51fa\u95ee\u9898\uff0c\u771f\u6b63\u503e\u542c\u5ba2\u6237\u7684\u58f0\u97f3\u3002<\/li>\n<li><strong class=\"translation-block\">\u4f7f\u7528\u6846\u67b6\/\u811a\u672c<\/strong> \u6709\u6761\u7406\u6709\u52a9\u4e8e\u51cf\u5c11\u7126\u8651\u3002<\/li>\n<li><strong class=\"translation-block\">\u5efa\u7acb\u771f\u6b63\u7684\u5173\u7cfb\uff1a<\/strong> \u771f\u5b9e\u5f80\u5f80\u6bd4\u9b45\u529b\u66f4\u91cd\u8981\u3002<\/li>\n<li><strong class=\"translation-block\">\u8bb0\u4f4f\u4f60\u7684\u4ef7\u503c<\/strong> \u4f60\u7684\u4e13\u4e1a\u77e5\u8bc6\u6bd4\u5916\u5411\u66f4\u91cd\u8981\u3002<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/Question\" itemprop=\"mainEntity\">\n<h3 itemprop=\"name\">\u6ca1\u6709\u7ecf\u9a8c\u5982\u4f55\u9500\u552e\uff1f<\/h3>\n<div itemscope=\"\" itemtype=\"https:\/\/schema.org\/Answer\" itemprop=\"acceptedAnswer\">\n<div itemprop=\"text\">\n<p class=\"translation-block\">\u6bcf\u4e2a\u4eba\u90fd\u6709\u8d77\u6b65\u7684\u5730\u65b9\u3002\u4e0b\u9762\u4ecb\u7ecd\u5982\u4f55\u5728\u6beb\u65e0\u7ecf\u9a8c\u7684\u60c5\u51b5\u4e0b\u5f00\u59cb\u9500\u552e\uff1a<\/p>\n<ol>\n<li><strong class=\"translation-block\">\u6210\u4e3a\u4e13\u5bb6\uff1a<\/strong> \u6df1\u5165\u4e86\u89e3\u81ea\u5df1\u7684\u4ea7\u54c1\u53ca\u5176\u4ef7\u503c\u3002<\/li>\n<li><strong class=\"translation-block\">\u4e86\u89e3\u4f60\u7684\u5ba2\u6237\uff1a<\/strong> \u4e86\u89e3\u76ee\u6807\u53d7\u4f17\u53ca\u5176\u75db\u70b9\u3002<\/li>\n<li><strong class=\"translation-block\">\u5b66\u4e60\u4e00\u4e2a\u8fc7\u7a0b\uff1a<\/strong> \u4e00\u6b65\u6b65\u9075\u5faa\u884c\u4e4b\u6709\u6548\u7684\u9500\u552e\u65b9\u6cd5\u3002<\/li>\n<li><strong class=\"translation-block\">\u5b9e\u8df5\uff1a<\/strong> \u4e0e\u5bfc\u5e08\u6216\u540c\u4f34\u8fdb\u884c\u89d2\u8272\u626e\u6f14\u3002<\/li>\n<li><strong class=\"translation-block\">\u6ce8\u91cd\u5e2e\u52a9\uff1a<\/strong> \u5c06\u9500\u552e\u89c6\u4e3a\u89e3\u51b3\u95ee\u9898\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u6253\u51fb\u76ee\u6807\u3002<\/li>\n<li><strong class=\"translation-block\">\u5229\u7528\u5de5\u5177\uff1a<\/strong> \u5584\u7528 CRM \u548c\u9500\u552e\u8d44\u6e90\u3002\u50cf Salesflare \u8fd9\u6837\u7684 CRM \u53ef\u4ee5\u8ba9\u4e00\u5207\u53d8\u5f97\u66f4\u7b80\u5355\u3002<\/li>\n<li><strong class=\"translation-block\">\u63d0\u51fa\u95ee\u9898\uff0c\u5bfb\u6c42\u53cd\u9988\uff1a<\/strong> \u4fdd\u6301\u5f00\u653e\u548c\u597d\u5947\u3002<\/li>\n<li><strong class=\"translation-block\">\u5145\u6ee1\u70ed\u60c5\uff0c\u575a\u97e7\u4e0d\u62d4\uff1a<\/strong> \u4fdd\u6301\u4e50\u89c2\uff0c\u4ece\u5931\u8d25\u4e2d\u5438\u53d6\u6559\u8bad\u3002<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr>\n<p class=\"translation-block\">\u638c\u63e1 B2B \u9500\u552e\u662f\u4e00\u4e2a\u6301\u7eed\u7684\u8fc7\u7a0b\uff0c\u9700\u8981\u5c06\u4eba\u7684\u6280\u80fd\u4e0e\u667a\u80fd\u6d41\u7a0b\u548c\u6280\u672f\u76f8\u7ed3\u5408\u3002\u8fd9\u9700\u8981\u4e86\u89e3\u4f60\u7684\u4e70\u65b9\uff0c\u91c7\u7528\u54a8\u8be2\u7684\u5fc3\u6001\uff0c\u9075\u5faa\u7ed3\u6784\u5316\u7684\u6d41\u7a0b\uff0c\u5e76\u5229\u7528\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7b49\u5de5\u5177\u9ad8\u6548\u5730\u5f00\u5c55\u5de5\u4f5c\u3002<\/p>\n<p class=\"translation-block\">\u5e0c\u671b\u672c\u6307\u5357\u80fd\u4e3a\u5b8c\u5584\u60a8\u7684\u65b9\u6cd5\u63d0\u4f9b\u4e00\u4e2a\u575a\u5b9e\u7684\u6846\u67b6\u3002\u5982\u679c\u60a8\u5bf9 CRM\uff08\u5982<a href=\"https:\/\/salesflare.com\">Salesflare<\/a>\uff09\u5982\u4f55\u5177\u4f53\u5e2e\u52a9\u60a8\u5b9e\u73b0\u4efb\u52a1\u81ea\u52a8\u5316\u5e76\u7b80\u5316\u9500\u552e\u6d41\u7a0b\u611f\u5230\u597d\u5947\uff0c\u8bf7\u968f\u65f6\u4e0e\u6211\u4eec\u8054\u7cfb\uff01<\/p>\n<hr>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"\u8bd5\u7528 Salesflare \u7684 CRM\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure>\n<p class=\"translation-block\">\u5e0c\u671b\u60a8\u559c\u6b22\u8fd9\u7bc7\u6587\u7ae0\u3002\u5982\u679c\u4f60\u559c\u6b22\uff0c\u8bf7\u4f20\u64ad\u51fa\u53bb\uff01<\/p>\n<p class=\"translation-block\">\u60a8\u53ef\u4ee5\u5728<a href=\"https:\/\/twitter.com\/salesflare\">Twitter<\/a>\u3001<a href=\"https:\/\/www.facebook.com\/salesflare\/\">Facebook<\/a>\u548c<a href=\"https:\/\/www.linkedin.com\/company\/salesflare\/\">LinkedIn<\/a>\u4e0a\u5173\u6ce8@salesflare\u3002<!--\u7ed3\u675fstrchf\u811a\u672c-->\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e86\u89e3\u5982\u4f55\u5728 B2B \u9886\u57df\u8fdb\u884c\u6709\u6548\u9500\u552e\u3002\u6211\u4eec\u7684\u5206\u6b65\u6307\u5357\u6db5\u76d6\u73b0\u4ee3\u4e70\u5bb6\u3001\u9500\u552e\u6d41\u7a0b\u3001\u5fc3\u6001\u3001CRM \u4f7f\u7528\u548c\u5173\u952e\u6280\u672f\u3002\u6210\u4e3a\u9500\u552e\u82f1\u96c4\uff01<\/p>","protected":false},"author":8,"featured_media":64416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[62],"tags":[96,185,186,126,200,182,91,179,184,177,164,94],"wl_entity_type":[122],"class_list":["post-64414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-advice","tag-b2b","tag-business-to-business","tag-closing-deals","tag-lead-generation","tag-masterclass","tag-sales","tag-sales-pipeline","tag-selling","tag-skills","tag-small-business","tag-tips","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Sell Anything in B2B Sales: the Ultimate Guide<\/title>\n<meta name=\"description\" content=\"Learn how to sell effectively in B2B. Our step-by-step guide covers the modern buyer, sales process, mindset, CRM use &amp; key techniques. Become a sales hero!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.salesflare.com\/zh\/wp-json\/wp\/v2\/posts\/64414\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Sell Anything in B2B Sales: the Ultimate Guide\" \/>\n<meta property=\"og:description\" content=\"Learn how to sell effectively in B2B. Our step-by-step guide covers the modern buyer, sales process, mindset, CRM use &amp; key techniques. Become a sales hero!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.salesflare.com\/zh\/wp-json\/wp\/v2\/posts\/64414\" \/>\n<meta property=\"og:site_name\" content=\"Salesflare Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesflare\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/jeroencorthout\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-10T13:38:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-12T14:42:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/how-to-sell_29dd6ac6ab165c52f3b6e4c291c50d89_2000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jeroen Corthout\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/jeroencorthout\" \/>\n<meta name=\"twitter:site\" content=\"@salesflare\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeroen Corthout\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/how-to-sell-in-b2b#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/how-to-sell-in-b2b\"},\"author\":{\"name\":\"Jeroen Corthout\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/person\\\/9ba8c2b2feaae1b414e6a14c3f469fc7\"},\"headline\":\"How to Sell Anything in B2B Sales: the Ultimate Guide\",\"datePublished\":\"2025-04-10T13:38:34+00:00\",\"dateModified\":\"2026-01-12T14:42:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/how-to-sell-in-b2b\"},\"wordCount\":3929,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/how-to-sell-in-b2b#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/how-to-sell_29dd6ac6ab165c52f3b6e4c291c50d89_2000.jpg\",\"keywords\":[\"advice\",\"b2b\",\"business to business\",\"closing deals\",\"lead generation\",\"masterclass\",\"sales\",\"sales pipeline\",\"selling\",\"skills\",\"small business\",\"tips\"],\"articleSection\":[\"Sales\"],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/how-to-sell-in-b2b\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/how-to-sell-in-b2b\",\"name\":\"How to Sell Anything in B2B Sales: the Ultimate Guide\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/how-to-sell-in-b2b#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/how-to-sell-in-b2b#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/how-to-sell_29dd6ac6ab165c52f3b6e4c291c50d89_2000.jpg\",\"datePublished\":\"2025-04-10T13:38:34+00:00\",\"dateModified\":\"2026-01-12T14:42:19+00:00\",\"description\":\"Learn how to sell effectively in B2B. Our step-by-step guide covers the modern buyer, sales process, mindset, CRM use & key techniques. Become a sales hero!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/how-to-sell-in-b2b#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.salesflare.com\\\/how-to-sell-in-b2b\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/how-to-sell-in-b2b#primaryimage\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/how-to-sell_29dd6ac6ab165c52f3b6e4c291c50d89_2000.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/how-to-sell_29dd6ac6ab165c52f3b6e4c291c50d89_2000.jpg\",\"width\":1200,\"height\":630,\"caption\":\"How to Sell Anything in B2B Sales: the Ultimate Guide cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/how-to-sell-in-b2b#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.salesflare.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Sell Anything in B2B Sales: the Ultimate Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/\",\"name\":\"Salesflare Blog\",\"description\":\"On sales, CRM and lead generation.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\",\"name\":\"Salesflare\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/sf-logo-900x160-1.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/sf-logo-900x160-1.jpg\",\"width\":900,\"height\":160,\"caption\":\"Salesflare\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/salesflare\\\/\",\"https:\\\/\\\/x.com\\\/salesflare\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/salesflare\",\"https:\\\/\\\/www.youtube.com\\\/@salesflare\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/person\\\/9ba8c2b2feaae1b414e6a14c3f469fc7\",\"name\":\"Jeroen Corthout\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c91a1b8139c6bcaef8e8f9e2ca1f8357f9369abc8cf845ca75458a401e2b30c7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c91a1b8139c6bcaef8e8f9e2ca1f8357f9369abc8cf845ca75458a401e2b30c7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c91a1b8139c6bcaef8e8f9e2ca1f8357f9369abc8cf845ca75458a401e2b30c7?s=96&d=mm&r=g\",\"caption\":\"Jeroen Corthout\"},\"description\":\"I'm Co-Founder &amp; CEO at Salesflare, the intelligent sales CRM for small and medium-sized businesses selling B2B. I've helped thousands of companies streamline their sales and CRM over the past 10+ years. I love automating sales, building beautiful products, and writing about all of these topics.\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/jeroencorthout\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jeroencorthout\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/jeroencorthout\"],\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/zh\\\/author\\\/jeroencorthout\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5982\u4f55\u5728 B2B \u9500\u552e\u4e2d\u9500\u552e\u4efb\u4f55\u4ea7\u54c1\uff1a\u7ec8\u6781\u6307\u5357","description":"\u4e86\u89e3\u5982\u4f55\u5728 B2B \u9886\u57df\u8fdb\u884c\u6709\u6548\u9500\u552e\u3002\u6211\u4eec\u7684\u5206\u6b65\u6307\u5357\u6db5\u76d6\u73b0\u4ee3\u4e70\u5bb6\u3001\u9500\u552e\u6d41\u7a0b\u3001\u5fc3\u6001\u3001CRM \u4f7f\u7528\u548c\u5173\u952e\u6280\u672f\u3002\u6210\u4e3a\u9500\u552e\u82f1\u96c4\uff01","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.salesflare.com\/zh\/wp-json\/wp\/v2\/posts\/64414","og_locale":"zh_CN","og_type":"article","og_title":"How to Sell Anything in B2B Sales: the Ultimate Guide","og_description":"Learn how to sell effectively in B2B. Our step-by-step guide covers the modern buyer, sales process, mindset, CRM use & key techniques. Become a sales hero!","og_url":"https:\/\/blog.salesflare.com\/zh\/wp-json\/wp\/v2\/posts\/64414","og_site_name":"Salesflare Blog","article_publisher":"https:\/\/www.facebook.com\/salesflare\/","article_author":"https:\/\/www.facebook.com\/jeroencorthout","article_published_time":"2025-04-10T13:38:34+00:00","article_modified_time":"2026-01-12T14:42:19+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/how-to-sell_29dd6ac6ab165c52f3b6e4c291c50d89_2000.jpg","type":"image\/jpeg"}],"author":"Jeroen Corthout","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/jeroencorthout","twitter_site":"@salesflare","twitter_misc":{"\u4f5c\u8005":"Jeroen Corthout","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"18 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.salesflare.com\/how-to-sell-in-b2b#article","isPartOf":{"@id":"https:\/\/blog.salesflare.com\/how-to-sell-in-b2b"},"author":{"name":"Jeroen Corthout","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/person\/9ba8c2b2feaae1b414e6a14c3f469fc7"},"headline":"How to Sell Anything in B2B Sales: the Ultimate Guide","datePublished":"2025-04-10T13:38:34+00:00","dateModified":"2026-01-12T14:42:19+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.salesflare.com\/how-to-sell-in-b2b"},"wordCount":3929,"publisher":{"@id":"https:\/\/blog.salesflare.com\/fr\/#organization"},"image":{"@id":"https:\/\/blog.salesflare.com\/how-to-sell-in-b2b#primaryimage"},"thumbnailUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/how-to-sell_29dd6ac6ab165c52f3b6e4c291c50d89_2000.jpg","keywords":["advice","b2b","business to business","closing deals","lead generation","masterclass","sales","sales pipeline","selling","skills","small business","tips"],"articleSection":["Sales"],"inLanguage":"zh-Hans"},{"@type":"WebPage","@id":"https:\/\/blog.salesflare.com\/how-to-sell-in-b2b","url":"https:\/\/blog.salesflare.com\/how-to-sell-in-b2b","name":"\u5982\u4f55\u5728 B2B \u9500\u552e\u4e2d\u9500\u552e\u4efb\u4f55\u4ea7\u54c1\uff1a\u7ec8\u6781\u6307\u5357","isPartOf":{"@id":"https:\/\/blog.salesflare.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.salesflare.com\/how-to-sell-in-b2b#primaryimage"},"image":{"@id":"https:\/\/blog.salesflare.com\/how-to-sell-in-b2b#primaryimage"},"thumbnailUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/how-to-sell_29dd6ac6ab165c52f3b6e4c291c50d89_2000.jpg","datePublished":"2025-04-10T13:38:34+00:00","dateModified":"2026-01-12T14:42:19+00:00","description":"\u4e86\u89e3\u5982\u4f55\u5728 B2B \u9886\u57df\u8fdb\u884c\u6709\u6548\u9500\u552e\u3002\u6211\u4eec\u7684\u5206\u6b65\u6307\u5357\u6db5\u76d6\u73b0\u4ee3\u4e70\u5bb6\u3001\u9500\u552e\u6d41\u7a0b\u3001\u5fc3\u6001\u3001CRM \u4f7f\u7528\u548c\u5173\u952e\u6280\u672f\u3002\u6210\u4e3a\u9500\u552e\u82f1\u96c4\uff01","breadcrumb":{"@id":"https:\/\/blog.salesflare.com\/how-to-sell-in-b2b#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.salesflare.com\/how-to-sell-in-b2b"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/blog.salesflare.com\/how-to-sell-in-b2b#primaryimage","url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/how-to-sell_29dd6ac6ab165c52f3b6e4c291c50d89_2000.jpg","contentUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/how-to-sell_29dd6ac6ab165c52f3b6e4c291c50d89_2000.jpg","width":1200,"height":630,"caption":"How to Sell Anything in B2B Sales: the Ultimate Guide cover"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.salesflare.com\/how-to-sell-in-b2b#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.salesflare.com\/"},{"@type":"ListItem","position":2,"name":"How to Sell Anything in B2B Sales: the Ultimate Guide"}]},{"@type":"WebSite","@id":"https:\/\/blog.salesflare.com\/fr\/#website","url":"https:\/\/blog.salesflare.com\/fr\/","name":"Salesflare \u535a\u5ba2","description":"\u5173\u4e8e\u9500\u552e\u3001\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08CRM\uff09\u548c\u6f5c\u5728\u5ba2\u6237\u5f00\u53d1\u3002","publisher":{"@id":"https:\/\/blog.salesflare.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.salesflare.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/blog.salesflare.com\/fr\/#organization","name":"Salesflare","url":"https:\/\/blog.salesflare.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/09\/sf-logo-900x160-1.jpg","contentUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/09\/sf-logo-900x160-1.jpg","width":900,"height":160,"caption":"Salesflare"},"image":{"@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesflare\/","https:\/\/x.com\/salesflare","https:\/\/www.linkedin.com\/company\/salesflare","https:\/\/www.youtube.com\/@salesflare"]},{"@type":"Person","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/person\/9ba8c2b2feaae1b414e6a14c3f469fc7","name":"Jeroen Corthout","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/secure.gravatar.com\/avatar\/c91a1b8139c6bcaef8e8f9e2ca1f8357f9369abc8cf845ca75458a401e2b30c7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c91a1b8139c6bcaef8e8f9e2ca1f8357f9369abc8cf845ca75458a401e2b30c7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c91a1b8139c6bcaef8e8f9e2ca1f8357f9369abc8cf845ca75458a401e2b30c7?s=96&d=mm&r=g","caption":"Jeroen Corthout"},"description":"\u6211\u662f Salesflare \u7684\u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98\uff0cSalesflare \u662f\u9762\u5411 B2B \u4e2d\u5c0f\u578b\u4f01\u4e1a\u7684\u667a\u80fd\u9500\u552e CRM\u3002\u8fc7\u53bb 10 \u591a\u5e74\u6765\uff0c\u6211\u5e2e\u52a9\u6570\u5343\u5bb6\u516c\u53f8\u7b80\u5316\u4e86\u9500\u552e\u548c CRM \u6d41\u7a0b\u3002\u6211\u70ed\u7231\u9500\u552e\u81ea\u52a8\u5316\u3001\u6253\u9020\u7cbe\u7f8e\u7684\u4ea7\u54c1\u4ee5\u53ca\u64b0\u5199\u6709\u5173\u8fd9\u4e9b\u4e3b\u9898\u7684\u6587\u7ae0\u3002","sameAs":["https:\/\/www.facebook.com\/jeroencorthout","https:\/\/www.linkedin.com\/in\/jeroencorthout\/","https:\/\/x.com\/https:\/\/twitter.com\/jeroencorthout"],"url":"https:\/\/blog.salesflare.com\/zh\/author\/jeroencorthout"}]}},"_wl_alt_label":[],"acf":[],"jetpack_featured_media_url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/how-to-sell_29dd6ac6ab165c52f3b6e4c291c50d89_2000.jpg","jetpack-related-posts":[{"id":56477,"url":"https:\/\/blog.salesflare.com\/zh\/b2b-\u9500\u552e\u7b56\u7565","url_meta":{"origin":64414,"position":0},"title":"\u4fdd\u8bc1\u4e3a\u60a8\u5e26\u6765\u66f4\u591a\u5ba2\u6237\u7684 4 \u79cd B2B \u9500\u552e\u7b56\u7565","author":"Vanhishikha Bhargava","date":"30 5 \u6708, 2024","format":false,"excerpt":"B2B \u9500\u552e\u5f88\u96be\uff01\u638c\u63e1\u8fd9\u56db\u79cd B2B \u9500\u552e\u7b56\u7565\uff0c\u5e2e\u52a9\u6211\u4eec\u7684\u5ba2\u6237\u514b\u670d\u56f0\u96be\uff0c\u4fdd\u6301\u9886\u5148\u5730\u4f4d\uff01","rel":"","context":"\u5728\u201cB2B\u201d\u4e2d","block_context":{"text":"B2B","link":"https:\/\/blog.salesflare.com\/zh\/b2b"},"img":{"alt_text":"reading about entrepreneurship and b2b sales strategies","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/b2b-sales-strategies-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/b2b-sales-strategies-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/b2b-sales-strategies-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/b2b-sales-strategies-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/b2b-sales-strategies-1.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":64450,"url":"https:\/\/blog.salesflare.com\/zh\/\u9500\u552e\u65b9\u6cd5","url_meta":{"origin":64414,"position":1},"title":"\u9500\u552e\u65b9\u6cd5\uff1aB2B \u7ec8\u6781\u6307\u5357","author":"Jeroen Corthout","date":"11 4 \u6708, 2025","format":false,"excerpt":"\u63a2\u7d22\u9876\u5c16\u7684 B2B \u9500\u552e\u65b9\u6cd5\uff0c\u5982\u6311\u6218\u8005\u3001SPIN\u3001MEDDIC \u7b49\u3002\u4e86\u89e3\u5982\u4f55\u4e3a\u81ea\u5df1\u7684\u56e2\u961f\u9009\u62e9\u6700\u4f73\u6846\u67b6\u5e76\u52a0\u4ee5\u5b9e\u65bd\uff0c\u4ee5\u5b9e\u73b0\u589e\u957f\u3002","rel":"","context":"\u5728\u201cSales\u201d\u4e2d","block_context":{"text":"Sales","link":"https:\/\/blog.salesflare.com\/zh\/sales"},"img":{"alt_text":"Sales Methodologies: The Ultimate Guide for B2B cover","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/sales-methodologies_f6a7f233299aee6712da2dbc205f8b86_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/sales-methodologies_f6a7f233299aee6712da2dbc205f8b86_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/sales-methodologies_f6a7f233299aee6712da2dbc205f8b86_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/sales-methodologies_f6a7f233299aee6712da2dbc205f8b86_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/sales-methodologies_f6a7f233299aee6712da2dbc205f8b86_2000.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":64538,"url":"https:\/\/blog.salesflare.com\/zh\/\u9500\u552e\u4fc3\u8fdb","url_meta":{"origin":64414,"position":2},"title":"\u4ec0\u4e48\u662f\u9500\u552e\u4fc3\u8fdb\uff1fB2B \u9500\u552e\u4e13\u4e1a\u4eba\u58eb\u6307\u5357","author":"Jeroen Corthout","date":"24 4 \u6708, 2025","format":false,"excerpt":"\u4ec0\u4e48\u662f\u9500\u552e\u4fc3\u8fdb\uff1f\u4e86\u89e3\u5982\u4f55\u4e3a\u60a8\u7684 B2B \u9500\u552e\u56e2\u961f\u914d\u5907\u6b63\u786e\u7684\u6218\u7565\u3001\u5de5\u5177\u548c\u5185\u5bb9\u3002\u8fbe\u6210\u66f4\u591a\u4ea4\u6613\uff0c\u63a8\u52a8\u53ef\u9884\u6d4b\u7684\u6536\u5165\u589e\u957f\u3002","rel":"","context":"\u5728\u201cSales\u201d\u4e2d","block_context":{"text":"Sales","link":"https:\/\/blog.salesflare.com\/zh\/sales"},"img":{"alt_text":"What is Sales Enablement? A Guide For B2B Sales Professionals cover","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/sales-enablement_312adb4886e52663ecd9ea8fa831b3bf_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/sales-enablement_312adb4886e52663ecd9ea8fa831b3bf_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/sales-enablement_312adb4886e52663ecd9ea8fa831b3bf_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/sales-enablement_312adb4886e52663ecd9ea8fa831b3bf_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/sales-enablement_312adb4886e52663ecd9ea8fa831b3bf_2000.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":64532,"url":"https:\/\/blog.salesflare.com\/zh\/\u5185\u90e8\u9500\u552e","url_meta":{"origin":64414,"position":3},"title":"\u5185\u90e8\u9500\u552e\uff1a\u4ec0\u4e48\u662f\u5185\u90e8\u9500\u552e\uff1f\u5982\u4f55\u505a\u597d\uff1f","author":"Jeroen Corthout","date":"24 4 \u6708, 2025","format":false,"excerpt":"\u89e3\u91ca\u5185\u90e8\u9500\u552e\uff1a\u4e86\u89e3\u4ec0\u4e48\u662f\u8fdc\u7a0b B2B \u9500\u552e\u4ee5\u53ca\u5982\u4f55\u53d6\u5f97\u6210\u529f\u3002\u83b7\u53d6\u53ef\u884c\u7b56\u7565\u3001\u6280\u672f\u7a8d\u95e8\u3001\u89d2\u8272\u7ec6\u5206\u548c\u5173\u952e\u6307\u6807\u3002","rel":"","context":"\u5728\u201cSales\u201d\u4e2d","block_context":{"text":"Sales","link":"https:\/\/blog.salesflare.com\/zh\/sales"},"img":{"alt_text":"Inside Sales: What Is It? How to Do It Well? cover","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/inside-sales_b47cf35a0bac1c6fbb4e298f3b4e9164_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/inside-sales_b47cf35a0bac1c6fbb4e298f3b4e9164_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/inside-sales_b47cf35a0bac1c6fbb4e298f3b4e9164_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/inside-sales_b47cf35a0bac1c6fbb4e298f3b4e9164_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/inside-sales_b47cf35a0bac1c6fbb4e298f3b4e9164_2000.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":64526,"url":"https:\/\/blog.salesflare.com\/zh\/\u5982\u4f55\u5bfb\u627e\u65b0\u5ba2\u6237","url_meta":{"origin":64414,"position":4},"title":"\u5982\u4f55\u5728 B2B \u9886\u57df\u5bfb\u627e\u65b0\u5ba2\u6237\u5e76\u63d0\u9ad8\u9500\u552e\u989d","author":"Jeroen Corthout","date":"24 4 \u6708, 2025","format":false,"excerpt":"\u5b66\u4e60\u5982\u4f55\u901a\u8fc7\u4e13\u4e1a\u7684 B2B \u6218\u7565\u5bfb\u627e\u65b0\u5ba2\u6237\u5e76\u63d0\u9ad8\u9500\u552e\u989d\u3002\u638c\u63e1\u6f5c\u5728\u5ba2\u6237\u6316\u6398\u3001\u4ef7\u503c\u9500\u552e\u3001\u5ba2\u6237\u589e\u957f\u548c\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff0c\u5b9e\u73b0\u53ef\u6301\u7eed\u7684 B2B \u6210\u529f\u3002","rel":"","context":"\u5728\u201cLead Generation\u201d\u4e2d","block_context":{"text":"Lead Generation","link":"https:\/\/blog.salesflare.com\/zh\/lead-generation"},"img":{"alt_text":"How to Find New Customers and Increase Sales in B2B cover","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/how-to-find-new-customers_6ba19fe73cfc973a9cae9820d3bf58c0_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/how-to-find-new-customers_6ba19fe73cfc973a9cae9820d3bf58c0_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/how-to-find-new-customers_6ba19fe73cfc973a9cae9820d3bf58c0_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/how-to-find-new-customers_6ba19fe73cfc973a9cae9820d3bf58c0_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/how-to-find-new-customers_6ba19fe73cfc973a9cae9820d3bf58c0_2000.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":64481,"url":"https:\/\/blog.salesflare.com\/zh\/\u5165\u7ad9\u9500\u552e","url_meta":{"origin":64414,"position":5},"title":"\u5165\u7ad9\u9500\u552e\uff1a\u6210\u529f\u7684\u8981\u7d20\u3001\u539f\u56e0\u548c\u65b9\u6cd5","author":"Jeroen Corthout","date":"14 4 \u6708, 2025","format":false,"excerpt":"\u638c\u63e1 B2B \u547c\u5165\u5f0f\u9500\u552e\u3002\u5b66\u4e60\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\u3001\u4e2a\u6027\u5316\u63a8\u5e7f\u548c\u66f4\u6709\u6548\u5730\u8f6c\u5316\u6f5c\u5728\u5ba2\u6237\u7684\u65b9\u6cd5\u3001\u5173\u952e\u6280\u672f\u548c\u5fc5\u8981\u6280\u672f\u3002","rel":"","context":"\u5728\u201cSales\u201d\u4e2d","block_context":{"text":"Sales","link":"https:\/\/blog.salesflare.com\/zh\/sales"},"img":{"alt_text":"woman doing inbound sales","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/inbound-sales.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/inbound-sales.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/inbound-sales.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/inbound-sales.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/inbound-sales.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1504442\/post\/how-to-sell-in-b2b","_links":{"self":[{"href":"https:\/\/blog.salesflare.com\/zh\/wp-json\/wp\/v2\/posts\/64414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.salesflare.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.salesflare.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/zh\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/zh\/wp-json\/wp\/v2\/comments?post=64414"}],"version-history":[{"count":0,"href":"https:\/\/blog.salesflare.com\/zh\/wp-json\/wp\/v2\/posts\/64414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/zh\/wp-json\/wp\/v2\/media\/64416"}],"wp:attachment":[{"href":"https:\/\/blog.salesflare.com\/zh\/wp-json\/wp\/v2\/media?parent=64414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.salesflare.com\/zh\/wp-json\/wp\/v2\/categories?post=64414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.salesflare.com\/zh\/wp-json\/wp\/v2\/tags?post=64414"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/blog.salesflare.com\/zh\/wp-json\/wp\/v2\/wl_entity_type?post=64414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}