{"id":57363,"date":"2019-10-10T10:38:18","date_gmt":"2019-10-10T08:38:18","guid":{"rendered":"https:\/\/blog.salesflare.com\/content-marketing-roi"},"modified":"2025-09-22T18:41:13","modified_gmt":"2025-09-22T16:41:13","slug":"content-marketing-roi","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/zh\/\u5185\u5bb9\u8425\u9500-roi","title":{"rendered":"\u8861\u91cf\u5185\u5bb9\u8425\u9500\u7684\u6295\u8d44\u56de\u62a5\u7387\uff1a\u7ed9\u6211\u770b\u94b1"},"content":{"rendered":"<h1>\u8861\u91cf\u5185\u5bb9\u8425\u9500\u7684\u6295\u8d44\u56de\u62a5\u7387\uff1a\u7ed9\u6211\u770b\u94b1<\/h1>\n<h2 class=\"h2-subheader\">\u5185\u5bb9\u8425\u9500\u5927\u5e08\u73ed\uff1a\u7b2c\u4e5d\u90e8\u5206<\/h2>\n<p 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class=\"translation-block\">\u90a3\u4e48\uff0c\u5982\u4f55\u8861\u91cf\u5185\u5bb9\u8425\u9500\u5de5\u4f5c\u7684\u6295\u8d44\u56de\u62a5\u7387\u5462\uff1f<\/p>\n<p class=\"translation-block\">\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5c06\u6559\u4f60\u5982\u4f55\u8861\u91cf\u5185\u5bb9\u8425\u9500\u7684\u6295\u8d44\u56de\u62a5\u7387\uff0c\u4ee5\u53ca\u4f60\u9700\u8981\u5f00\u59cb\u8ddf\u8e2a\u54ea\u4e9b\u6307\u6807\u6765\u66f4\u597d\u5730\u4e86\u89e3\u4f60\u7684\u5185\u5bb9\u662f\u5982\u4f55\u5e26\u6765\u56de\u62a5\u7684\u3002\u6211\u8fd8\u5c06\u8ba8\u8bba\u5185\u5bb9\u8425\u9500\u4e3a\u4f01\u4e1a\u5e26\u6765\u6548\u76ca\u7684\u5176\u4ed6\u65b9\u5f0f\uff0c\u4ee5\u53ca\u5982\u4f55\u5b9e\u9645\u8861\u91cf\u8fd9\u4e9b\u6548\u76ca\u3002<\/p>\n<blockquote><p><em class=\"translation-block\">\u672c\u7bc7\u6587\u7ae0\u662f\u5168\u65b0\u7684\u5185\u5bb9\u8425\u9500\u5927\u5e08\u7cfb\u5217\u8bfe\u7a0b\u7684\u7b2c\u4e5d\u90e8\u5206\uff08\u4e5f\u662f\u6700\u540e\u4e00\u90e8\u5206\uff09\u3002\u6211\u4eec\u8ba4\u4e3a\u8fd9\u662f\u4e00\u4e2a\u975e\u5e38\u91cd\u8981\u7684\u8bdd\u9898--\u6839\u636e\u6211\u4eec\u7684\u4e00\u9879\u5c0f\u8c03\u67e5\uff0c\u60a8\u4e5f\u8fd9\u4e48\u8ba4\u4e3a\u3002\u95ee\u9898\u662f\uff1a\u5173\u4e8e\u5185\u5bb9\u8425\u9500\u7684\u5185\u5bb9\u592a\u591a\u4e86\uff08\u8bf4\u5230\u5143\uff09\uff0c\u800c\u4e14\u5f88\u591a\u4fe1\u606f\u76f8\u4e92\u77db\u76fe\u3002<\/em><\/p>\n<p class=\"translation-block\">\u6211\u4eec\u4e0e<u><a href=\"https:\/\/www.ampersandcopy.com\/\">Ampersand<\/a><\/u>\u7684\u9996\u5e2d\u6545\u4e8b\u5b98 Anouck Meier \u5408\u4f5c\u4e3a\u60a8\u5e26\u6765\u672c\u5927\u5e08\u73ed\u3002Anouck \u662f\u4e00\u540d\u8f6c\u5316\u6587\u6848\u548c\u5185\u5bb9\u8425\u9500\u6218\u7565\u5bb6\uff0c\u66fe\u4e0e\u4f17\u591a\u5927\u5c0f\u54c1\u724c\u5408\u4f5c\uff0c\u5e2e\u52a9\u4ed6\u4eec\u901a\u8fc7\u6218\u7565\u6027\u5185\u5bb9\u5b9e\u73b0\u4e1a\u52a1\u76ee\u6807\u3002\u8ba9\u6211\u4eec\u901a\u8fc7\u4e00\u4efd\u5168\u9762\u7684\u6307\u5357\u4e00\u52b3\u6c38\u9038\u5730\u4e86\u89e3\u5185\u5bb9\u7684\u6545\u4e8b\u3002\u51c6\u5907\u597d\u4e86\u5417\uff1f<\/p><\/blockquote>\n<p><em class=\"translation-block\">- Jeroen Corthout\uff0c\u8054\u5408\u521b\u59cb\u4eba <u><a href=\"https:\/\/salesflare.com\/\">Salesflare<\/a><\/u>, \u9762\u5411\u5c0f\u578b B2B \u516c\u53f8\u7684\u6613\u7528\u9500\u552e CRM<\/em><br>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"\u8bd5\u7528 Salesflare \u7684 CRM\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"9c9t\">\u4e00\u53e5\u8b66\u544a<\/h2>\n<p class=\"translation-block\">\u5982\u679c\u4f60\u5728\u8c37\u6b4c\u4e0a\u641c\u7d22 \"\u5185\u5bb9\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\"\uff08\u5982\u679c\u6211\u4eec\u7684\u5de5\u4f5c\u505a\u5f97\u597d\uff0c\u5f88\u6709\u53ef\u80fd\u4f60\u5c31\u662f\u8fd9\u6837\u5076\u7136\u53d1\u73b0\u8fd9\u7bc7\u6587\u7ae0\u7684\uff09\uff0c\u4f60\u4f1a\u53d1\u73b0\u6709\u6570\u4ee5\u767e\u4e07\u8ba1\u7684\u6587\u7ae0\u7528\u540c\u6837\u591a\u7684\u516c\u5f0f\u548c\u65b9\u6cd5\u6765\u8ba1\u7b97\u5185\u5bb9\u8425\u9500\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n<p class=\"translation-block\">\u4e8b\u5b9e\u8bc1\u660e\uff0c\u5c3d\u7ba1\u8ddf\u8e2a URL \u548c\u5176\u4ed6\u6280\u672f\u7684\u53d1\u660e\u65e0\u7591\u6709\u52a9\u4e8e\u8425\u9500\u4eba\u5458\u786e\u5b9a\u5185\u5bb9\u662f\u5426\u6210\u529f\uff0c\u4f46<strong>\u786e\u5b9a\u7279\u5b9a\u5185\u5bb9\u6216\u5185\u5bb9\u8425\u9500\u6d3b\u52a8\u7684\u786e\u5207\u6295\u8d44\u56de\u62a5\u7387\u4ecd\u7136\u975e\u5e38\u56f0\u96be<\/strong>\u3002\ud83e\uddd0<\/p>\n<p class=\"translation-block\">\u60a8\u5982\u4f55<em><\/em>\u5224\u65ad\u60a8\u7684\u535a\u6587\u3001\u64ad\u5ba2\u6216\u89c6\u9891\u662f\u5426\u76f4\u63a5\u4fc3\u6210\u4e86\u8d2d\u4e70\uff0c\u5c24\u5176\u662f\u5f53\u8fd9\u4e9b\u5185\u5bb9\u4e0d\u5728\u7740\u9646\u9875\u9762\u4e0a\u6216\u6ca1\u6709\u76f4\u63a5\u94fe\u63a5\u5230\u7740\u9646\u9875\u9762\u65f6\uff1f<\/p>\n<p 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class=\"translation-block\">\u6709\u4e9b\u516c\u53f8\u8ba4\u4e3a\uff0c\u5728\u5185\u5bb9\u4e0a\u6bcf\u82b1\u8d39\u4e00\u7f8e\u5143\uff0c\u5c31\u80fd\u83b7\u5f97\u8d85\u8fc7\u4e00\u7f8e\u5143\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002\u6216\u8005\u6362\u53e5\u8bdd\u8bf4\uff1a\u5982\u679c\u4ed6\u4eec\u82b1\u5728\u5185\u5bb9\u5236\u4f5c\u4e0a\u7684\u94b1\u5c11\u4e8e\u9500\u552e\u6536\u5165\uff0c\u90a3\u4e48\u8fd9\u5c31\u662f\u503c\u5f97\u7684\u3002<\/p>\n<p class=\"translation-block\">\u5176\u4ed6\u4eba\u4f1a\u8bbe\u5b9a\uff08\u66f4\u9ad8\uff09\u7684\u57fa\u51c6\u3002<\/p>\n<p class=\"translation-block\">\u4e0d\u8fc7\uff0c\u5bf9\u4e8e\u5927\u591a\u6570\u4f01\u4e1a\u6765\u8bf4\uff0c\u8bbe\u5b9a\u57fa\u51c6\u7684\u4e00\u4e2a\u597d\u65b9\u6cd5\u662f\u67e5\u770b\u8fc7\u53bb\u7c7b\u4f3c\u5185\u5bb9\u7684\u56de\u62a5\u7387\u4ee5\u53ca\u5f53\u524d\u7684\u9500\u552e\u6570\u5b57\u3002\u8fd9\u4e9b\u4fe1\u606f\u4e5f\u80fd\u5e2e\u52a9\u60a8\u5236\u5b9a\u7b26\u5408\u516c\u53f8\u5b9e\u9645\u60c5\u51b5\u7684\u6295\u8d44\u56de\u62a5\u7387\u57fa\u51c6\u548c\u76ee\u6807\u3002<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/austin-distel-744oGeqpxPQ-unsplash_f86c3220a8301b194042c0130c84159c_800.jpg\" alt=\"\u8861\u91cf\u5185\u5bb9\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\"><figcaption class=\"translation-block\">\u5185\u5bb9\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u6ca1\u6709\u4e00\u4e2a\u653e\u4e4b\u56db\u6d77\u800c\u7686\u51c6\u7684\u57fa\u51c6\u3002<\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"8k3su\">\u5982\u4f55\u7528\u4e09\u4e2a\u7b80\u5355\u6b65\u9aa4\u8861\u91cf\u5185\u5bb9\u8425\u9500\u7684\u6295\u8d44\u56de\u62a5\u7387<\/h3>\n<p class=\"translation-block\">\u6b63\u5982\u6211\u6240\u63d0\u5230\u7684\uff0c\u8861\u91cf\u5185\u5bb9\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u7684\u65b9\u6cd5\u6709\u5f88\u591a\u3002\u8ba9\u6211\u4eec\u770b\u770b\u4e00\u4e2a\u7b80\u5355\u660e\u4e86\u7684\u516c\u5f0f\uff0c\u6765\u6743\u8861\u5185\u5bb9\u6210\u672c\u4e0e\u5185\u5bb9\u6536\u76ca\u3002<\/p>\n<p class=\"translation-block\">\u4f60\u53ef\u4ee5\u8fd9\u4e48\u505a<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h4 id=\"p9ha\">1.\u8ba1\u7b97\u5185\u5bb9\u521b\u5efa\u548c\u5206\u53d1\u7684\u6210\u672c<\/h4>\n<p class=\"translation-block\">\u5305\u62ec\u5b9e\u9645\u5236\u4f5c\u548c\u53d1\u5e03\u5185\u5bb9\u7684\u6240\u6709\u6210\u672c\uff1a<\/p>\n<ul>\n<li class=\"translation-block\">\u52b3\u52a8\u529b\u6210\u672c\uff1a\u521b\u4f5c\u8005\u7684\u5de5\u8d44\u6216\u7531\u4ed6\u4eba\uff08\u65e0\u8bba\u662f\u627f\u5305\u5546\u8fd8\u662f\u5185\u90e8\u5458\u5de5\uff09\u5b8c\u6210\u5de5\u4f5c\u7684\u8d39\u7528<\/li>\n<li class=\"translation-block\">\u5916\u90e8\u8d44\u4ea7\u6210\u672c\uff1a\u7167\u7247\u3001\u89c6\u9891\u3001\u97f3\u9891...<\/li>\n<li class=\"translation-block\">\u4ed8\u8d39\u63a8\u5e7f\uff1aPPC \u5e7f\u544a\u3001<a href=\"https:\/\/blog.adplayer.pro\/2022\/02\/03\/four-social-video-advertising-trends-2022\/\">\u793e\u4ea4\u5e7f\u544a<\/a>\u3001<a href=\"https:\/\/www.kevel.co\/blog\/what-are-native-ads\/\">\u539f\u751f\u5e7f\u544a<\/a>\u3001...<\/li>\n<li class=\"translation-block\">\u8ba2\u9605\uff1a\u7528\u4e8e\u521b\u5efa\u6216\u53d1\u5e03\u5185\u5bb9\u7684\u5de5\u5177\u6216\u8f6f\u4ef6\u7684\u8d39\u7528<\/li>\n<li class=\"translation-block\">\u60a8\u53ef\u80fd\u4ea7\u751f\u7684\u4efb\u4f55\u5176\u4ed6\u8d39\u7528\uff08\u5982\u6258\u7ba1\u8d39\u3001\u6280\u672f\u8bbe\u5907......\uff09\u3002<\/li>\n<\/ul>\n<p class=\"translation-block\">\u6bd4\u5982\u8bf4\uff0c\u60a8\u5728\u64ad\u5ba2\u4e00\u96c6\u8fd9\u6837\u7684\u5185\u5bb9\u4e0a\u603b\u5171\u82b1\u8d39\u4e86 $1500\u3002<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h4 id=\"7hedr\">2.\u8ba1\u7b97\u6536\u76ca<\/h4>\n<p class=\"translation-block\">\u5982\u679c\u5185\u5bb9\u548c\u6536\u5165\u4e4b\u95f4\u6709\u660e\u786e\u7684\u8054\u7cfb\uff08\u6bd4\u5982\u4eba\u4eec\u9605\u8bfb\u4e86\u4e00\u7bc7\u5185\u5bb9\u540e\u70b9\u51fb\u4e86\u4f60\u7684\u8d2d\u4e70\u53f7\u53ec\uff09\uff0c\u4f60\u5c31\u4f1a\u77e5\u9053\u81ea\u5df1\u8d5a\u4e86\u591a\u5c11\u3002<\/p>\n<p class=\"translation-block\">\u5728\u6211\u4eec\u7684\u4f8b\u5b50\u4e2d\uff0c\u5047\u8bbe\u60a8\u6bcf\u6708\u6709 150 \u6b21\u76f4\u63a5\u4ece\u64ad\u5ba2\u4e0b\u8f7d\u767d\u76ae\u4e66\u3002\u60a8\u4e4b\u6240\u4ee5\u77e5\u9053\u8fd9\u4e00\u70b9\uff0c\u662f\u56e0\u4e3a\u60a8\u5728\u8282\u76ee\u548c\u8282\u76ee\u6ce8\u91ca\u4e2d\u4f7f\u7528\u4e86\u8ddf\u8e2a URL\uff0c\u8be5 URL \u5c06\u6307\u5411\u542c\u4f17\u53ef\u4ee5\u4e0b\u8f7d\u767d\u76ae\u4e66\u7684\u767b\u9646\u9875\u9762\u3002<\/p>\n<p class=\"translation-block\">\u4ece\u9500\u552e\u7ebf\u7d22\uff08\u4e0b\u8f7d\u767d\u76ae\u4e66\u7684\u4eba\uff09\u5230\u9500\u552e\u7684\u8f6c\u5316\u7387\u4e3a 2%\u3002<\/p>\n<p class=\"translation-block\">\u56e0\u6b64\uff0c\u6bcf\u96c6\u64ad\u5ba2\u90fd\u4f1a\u5e26\u6765\u4e09\u4f4d\u65b0\u5ba2\u6237\u3002<\/p>\n<p class=\"translation-block\">\u60a8\u77e5\u9053\uff0c\u60a8\u7684\u5e73\u5747\u5ba2\u6237\u4ef7\u503c\u4e3a $1,500\u3002\u60a8\u7684\u64ad\u5ba2\u5e73\u5747\u6bcf\u96c6\u4e3a\u516c\u53f8\u5e26\u6765 $4,500 \u7684\u51c0\u6536\u5165\u3002\u8fd9\u5c31\u662f\u60a8\u7684\u56de\u62a5\u3002<\/p>\n<p class=\"translation-block\">\u5982\u679c\u5185\u5bb9\u4e0e\u9500\u552e\u4e4b\u95f4\u7684\u5173\u7cfb\u4e0d\u90a3\u4e48\u76f4\u63a5\uff0c\u53ef\u4ee5\u8003\u8651\u672c\u6307\u5357\u540e\u9762\u7684\u4e00\u4e9b\u4e0d\u592a\u660e\u663e\u7684\u5185\u5bb9\u8425\u9500\u6307\u6807\u3002<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h4 id=\"ndu5\">3.\u6bd4\u8f83\u6210\u672c\u548c\u56de\u62a5\uff0c\u8ba1\u7b97\u6295\u8d44\u56de\u62a5\u7387<\/h4>\n<p class=\"translation-block\">\u8981\u8ba1\u7b97\u5185\u5bb9\u8425\u9500\u7684\u6700\u7ec8\u6295\u8d44\u56de\u62a5\u7387\uff0c\u8bf7\u5e94\u7528\u516c\u5f0f \"\u56de\u62a5\u51cf\u53bb\u6295\u8d44\uff0c\u9664\u4ee5\u6295\u8d44\uff0c\u7528\u767e\u5206\u6bd4\u8868\u793a\"\u3002<\/p>\n<p class=\"translation-block\">\u4e0b\u9762\u4e3e\u4f8b\u8bf4\u660e\u5982\u4f55\u5206\u89e3\uff1a<\/p>\n<p><em>\u5982\u679c\u60a8\u82b1\u8d39 $1500 \u521b\u5efa\u4e00\u4e2a\u5185\u5bb9\uff0c\u5e76\u83b7\u5f97\u4ef7\u503c $4500 \u7684\u7ebf\u7d22\uff0c\u90a3\u4e48\u60a8\u7684\u6295\u8d44\u56de\u62a5\u7387\u5c31\u662f 200%\u3002<br>\n(\u6536\u5165\uff09$4500 - \uff08\u6295\u8d44\uff09$1500 = \uff08\u56de\u62a5\uff09$3000<br>\n(\u6536\u76ca\uff09$3000\/\uff08\u6295\u8d44\uff09$1500 = <\/em> <em class=\"translation-block\">(ROI) 2 \u6216 200% <\/em><\/p>\n<p class=\"translation-block\">\u4e0d\u4f1a\u592a\u75db\u82e6\u5427\uff1f<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/volkan-olmez-aG-pvyMsbis-unsplash_4ccc78ec421b4bf1fafa3194d49d4064_800.jpg\" alt=\"\u4e86\u89e3\u60a8\u7684\u5185\u5bb9\u8425\u9500 ROI \u6570\u5b57\"><figcaption class=\"translation-block\">\u4e86\u89e3\u4f60\u7684\u6570\u5b57\uff1a\u8ddf\u8e2a\u4f60\u7684\u6295\u8d44\u56de\u62a5\u7387\u5c06\u5e2e\u52a9\u4f60\u505a\u51fa\u6b63\u786e\u7684\u9009\u62e9\uff0c\u51b3\u5b9a\u6295\u8d44\u54ea\u79cd\u7c7b\u578b\u7684\u5185\u5bb9\u6216\u6e20\u9053\u3002<\/figcaption><\/figure>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"am8dv\">\u5185\u5bb9\u8425\u9500\u6307\u6807\uff1a\u8ddf\u8e2a\u8fd8\u662f\u4e0d\u8ddf\u8e2a\uff1f<\/h2>\n<p class=\"translation-block\">\u73b0\u5728\uff0c\u60a8\u5df2\u7ecf\u4e86\u89e3\u4e86\u5982\u4f55\u8ba1\u7b97\u5185\u5bb9\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\uff0c\u8ba9\u6211\u4eec\u6765\u770b\u770b\u4e00\u4e9b\u5173\u952e\u6307\u6807\uff0c\u5305\u62ec\u4e00\u4e9b\u4e0d\u592a\u5177\u4f53\u7684\u6307\u6807\uff0c\u5b83\u4eec\u53ef\u4ee5\u5e2e\u52a9\u60a8\u66f4\u597d\u5730\u4e86\u89e3\u5185\u5bb9\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n<p class=\"translation-block\">\u4e0d\u8981\u8bd5\u56fe\u4e00\u76f4\u8ddf\u8e2a\u6240\u6709\u8fd9\u4e9b\u6307\u6807\u3002\u76f8\u53cd\uff0c\u5e94\u8bbe\u5b9a\u5177\u4f53\u76ee\u6807\uff0c\u53ea\u9009\u62e9\u51e0\u4e2a\u6709\u610f\u4e49\u7684\u6307\u6807\u8fdb\u884c\u8ddf\u8e2a\u3002<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"eusom\">\u76ee\u6807\uff1a\u79ef\u6781\u5438\u5f15\u53d7\u4f17\u53c2\u4e0e<\/h3>\n<p class=\"translation-block\">\u7f51\u7ad9\u6d41\u91cf\u662f\u5185\u5bb9\u8425\u9500\u53d1\u6325\u4f5c\u7528\u7684\u5173\u952e\uff1a\u6ca1\u6709\u6d41\u91cf\uff0c\u5c31\u6ca1\u6709\u6536\u5165\u3002\u4f46\u4f60\u9700\u8981\u7684\u4e0d\u4ec5\u4ec5\u662f\u6d41\u91cf\u3002\u5982\u679c\u7f51\u7ad9\u8bbf\u5ba2\u4e0d\u80fd\u771f\u6b63<em>\u53c2\u4e0e<\/em>\u5230\u4f60\u7684\u5185\u5bb9\u4e2d\uff0c\u4f60\u5c31\u4e0d\u4f1a\u6210\u529f\u3002<\/p>\n<p class=\"translation-block\">\u4f7f\u7528\u4ee5\u4e0b\u6307\u6807\u6765\u91cf\u5316\u4e0e\u6f0f\u6597\u9876\u7aef\u7684\u6f5c\u5728\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\u7684\u673a\u4f1a\uff1a<\/p>\n<ul>\n<li><strong class=\"translation-block\">\u6d41\u91cf\u6700\u9ad8\u9875\u9762\u7684\u6d41\u91cf<\/strong> - \u68c0\u67e5\u54ea\u4e9b\u5185\u5bb9\u80fd\u4e3a\u60a8\u7684\u7f51\u7ad9\u5438\u5f15\u6700\u591a\u7684\u5185\u5bb9\u3002\u770b\u770b\u60a8\u7684\u6d41\u91cf\u662f\u5982\u4f55\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u589e\u957f\u7684\uff0c\u4ee5\u53ca\u6d41\u91cf\u7684\u6765\u6e90\u3002\u5982\u679c\u60a8\u786e\u5b9a\u4e86\u6d41\u91cf\u7684\u4e3b\u8981\u6765\u6e90\uff0c\u60a8\u5c31\u4f1a\u77e5\u9053\u54ea\u4e9b\u6e20\u9053\u9700\u8981\u52a0\u500d\u52aa\u529b\uff0c\u54ea\u4e9b\u6e20\u9053\u5e94\u8be5\u653e\u5f03\u3002<\/li>\n<li><strong class=\"translation-block\">\u91cd\u590d\u8bbf\u95ee\u548c\u53c2\u4e0e\u65f6\u95f4 <\/strong>- \u60a8\u9700\u8981\u5206\u6790\u7684\u4e00\u4e9b\u91cd\u8981\u7edf\u8ba1\u6570\u636e\u5305\u62ec\u6bcf\u6b21\u4f1a\u8bdd\u7684\u9875\u9762\u6570\u3001\u5e73\u5747\u4f1a\u8bdd\u6301\u7eed\u65f6\u95f4\u4ee5\u53ca <a href=\"https:\/\/sprout24.com\/all-about-bounce-rate-and-fix-it-to-get-more-traffic\/\">\u8df3\u51fa\u7387<\/a>.\u5982\u679c\u4eba\u4eec\u6d4f\u89c8\u4e86\u4f60\u8ba4\u4e3a\u662f\u53f2\u8bd7\u822c\u7684\u535a\u6587\u540e\uff0c\u51e0\u79d2\u949f\u5185\u53c8\u79bb\u5f00\u4e86\uff0c\u90a3\u4f60\u5c31\u6709\u9ebb\u70e6\u4e86\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u7684\u5206\u6790\u663e\u793a\uff0c\u4ed6\u4eec\u4f1a\u4e00\u76f4\u8bfb\u5230\u6700\u540e\uff0c\u67e5\u770b\u5176\u4ed6\u76f8\u5173\u6587\u7ae0\u6216\u8ba2\u9605\u60a8\u7684\u65f6\u4e8b\u901a\u8baf\uff0c\u90a3\u4e48\u60a8\u5c31\u77e5\u9053\u81ea\u5df1\u505a\u5bf9\u4e86\u3002<\/li>\n<li><strong class=\"translation-block\">\u573a\u5916\u53c2\u4e0e<\/strong>\u00a0 - \u5982\u679c\u4eba\u4eec\u559c\u6b22\u4f60\u7684\u5185\u5bb9\uff0c\u4ed6\u4eec\u5c31\u4f1a\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u4e0e\u540c\u4f34\u5206\u4eab\u3002\u793e\u4ea4\u8bc1\u660e\u662f\u8d2d\u4e70\u51b3\u7b56\u7684\u91cd\u8981\u9a71\u52a8\u529b\uff0c\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u4f60\u5e94\u8be5\u5173\u6ce8\u793e\u4ea4\u5a92\u4f53\u53c2\u4e0e\u5ea6\u548c\u63a8\u8350\u6d41\u91cf\u7684\u539f\u56e0\u3002\u4f7f\u7528 <u><a href=\"https:\/\/analytics.google.com\/\">\u8c37\u6b4c\u5206\u6790<\/a><\/u> \u548c <u><a href=\"http:\/\/www.buzzsumo.com\/\">Buzzsumo<\/a><\/u> \u8fd9\u6837\u505a\u3002<\/li>\n<\/ul>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/martin-adams-a_PDPUPuNZ8-unsplash_56d5988478c0aff3cddef6d186185e94_800.jpg\" alt=\"\u60a8\u7684\u5185\u5bb9\u8425\u9500\u662f\u5426\u4e3a\u60a8\u7684\u9500\u552e\u6e20\u9053\u5e26\u6765\u9500\u552e\u7ebf\u7d22\"><figcaption class=\"translation-block\">\u60a8\u7684\u5185\u5bb9\u662f\u5426\u80fd\u5438\u5f15\u6574\u4e2a\u9500\u552e\u6e20\u9053\uff1f\u8fd8\u662f\u60a8\u5df2\u7ecf\u5931\u53bb\u4e86\u7ba1\u9053\u9876\u7aef\u7684\u6f5c\u5728\u5ba2\u6237\uff1f\u68c0\u67e5\u60a8\u7684\u53c2\u4e0e\u5ea6\u6307\u6807\u3002<\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"2l7uf\">\u76ee\u6807\uff1a\u5229\u7528\u5185\u5bb9\u8d5a\u94b1<\/h3>\n<p class=\"translation-block\">\u5982\u679c\u60a8\u60f3\u77e5\u9053\u60a8\u7684\u5185\u5bb9\u662f\u5426\u6709\u8d5a\u94b1\u7684\u6f5c\u529b\uff0c\u6709\u4e24\u4e2a\u6307\u6807\u9700\u8981\u7279\u522b\u8ddf\u8e2a\u3002<\/p>\n<ul>\n<li><strong class=\"translation-block\">\u9886\u5bfc\u8d28\u91cf <\/strong>\u5185\u5bb9\u8425\u9500\u662f <a href=\"https:\/\/blog.salesflare.com\/zh\/\u4ec0\u4e48\u662f\u5185\u5bb9\u8425\u9500\">\u81f3\u5173\u91cd\u8981<\/a>.\u4f46\u662f\uff0c\u5982\u679c\u60a8\u5438\u5f15\u7684\u662f\u90a3\u4e9b\u6c38\u8fdc\u4e0d\u4f1a\u5411\u60a8\u8d2d\u4e70\u4efb\u4f55\u4e1c\u897f\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u90a3\u60a8\u5c31\u662f\u5728\u6d6a\u8d39\u65f6\u95f4\u548c\u91d1\u94b1\u3002<strong> \u8861\u91cf\u7ebf\u7d22\u8d28\u91cf\u7684\u65b9\u6cd5\u5f88\u591a<\/strong>.\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u521a\u521a\u521b\u5efa\u4e86\u4e00\u7bc7\u5347\u7ea7\u5185\u5bb9\u7684\u535a\u6587\uff0c\u5982\u679c\u4eba\u4eec\u79ef\u6781\u4e0b\u8f7d\u60a8\u7684\u5347\u7ea7\u5185\u5bb9\uff0c\u6216\u67e5\u770b\u4f5c\u4e3a\u9500\u552e\u6f0f\u6597\u4e00\u90e8\u5206\u7684\u76f8\u5173\u8d44\u6e90\uff0c\u60a8\u5c31\u53ef\u4ee5\u5224\u65ad\u8fd9\u7bc7\u6587\u7ae0\u5728\u5438\u5f15\u4f18\u8d28\u7ebf\u7d22\u65b9\u9762\u53d1\u6325\u4e86\u4f5c\u7528\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5982\u679c\u4f60\u83b7\u5f97\u4e86\u5927\u91cf\u6d41\u91cf\uff0c\u4f46\u8df3\u51fa\u7387\u5f88\u9ad8\uff0c\u8f6c\u5316\u7387\u4e5f\u5f88\u4f4e\uff0c\u90a3\u4e48\u4f60\u53ef\u80fd\u9700\u8981\u6362\u6362\u601d\u8def\u4e86\u3002\u8fd9\u4e9b\u90fd\u6e05\u695a\u5730\u8868\u660e\uff0c\u60a8\u6240\u5438\u5f15\u7684\u6f5c\u5728\u5ba2\u6237\u8d28\u91cf\u4e0d\u9ad8\uff0c\u800c\u4e14\u5e76\u4e0d\u60f3\u8981\u60a8\u6240\u63d0\u4f9b\u7684\u670d\u52a1\u3002<\/li>\n<li><strong class=\"translation-block\">\u9500\u552e <\/strong>\u00a0\u5982\u679c\u60a8\u6709\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u5728\u6b63\u786e\u7684\u65f6\u95f4\u5411\u4ed6\u4eec\u63d0\u4f9b\u6b63\u786e\u7684\u5185\u5bb9\uff0c\u90a3\u4e48\u4ed6\u4eec\u4e2d\u7684\u4e00\u4e9b\u4eba\u5e94\u8be5\u4f1a\u8d2d\u4e70\u4e00\u4e9b\u4e1c\u897f\u3002\u60a8\u53ef\u4ee5\u901a\u8fc7\u5bfc\u822a\u81f3\u884c\u4e3a \" \u7f51\u7ad9\u5185\u5bb9 \" \u6240\u6709\u9875\u9762\uff0c\u5728 Google Analytics \u4e2d\u627e\u5230\u51c6\u786e\u7684\u6570\u5b57\u3002\u9875\u9762 <strong>\u9875\u9762\u4ef7\u503c <\/strong>\u5217\u4f1a\u663e\u793a\u7528\u6237\u5728\u8bbf\u95ee\u76ee\u6807\u9875\u9762\u4e4b\u524d\u8bbf\u95ee\u8fc7\u7684\u9875\u9762\u7684\u5e73\u5747\u503c\uff0c\u6216 <a href=\"https:\/\/www.radial.com\/ecommerce-fulfillment\">\u5b8c\u6210\u7535\u5b50\u5546\u52a1\u4ea4\u6613<\/a>.\u8bf7\u8bb0\u4f4f\uff0c\u8f6c\u6362\u53ef\u80fd\u53d1\u751f\u5728\u591a\u4e2a\u4f1a\u8bdd\u4e2d\uff0c\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b <strong>\u8f85\u52a9\u8f6c\u6362<\/strong> \u662f\u66f4\u6709\u7528\u7684\u6307\u6807\u3002\u5982\u679c\u91cd\u590d\u8bbf\u95ee\u8005\u5728\u9605\u8bfb\u4e86\u60a8\u7684\u535a\u6587\u540e\u79bb\u5f00\u4e86\u60a8\u7684\u7f51\u7ad9\uff0c\u4f46\u51e0\u5929\u540e\u53c8\u56de\u6765\u8d2d\u4e70\uff0c\u60c5\u51b5\u5c24\u5176\u5982\u6b64\u3002\u53ea\u9700\u70b9\u51fb\u4e00\u4e2a\u6e20\u9053\uff0c\u67e5\u770b \"\u7ebf\u7d22 \"\u6216 \"\u70b9\u51fb\u76f4\u63a5\u8f6c\u5316\u503c \"\u4e00\u680f\uff0c\u5c31\u80fd\u77e5\u9053\u5b83\u76f4\u63a5\u6216\u95f4\u63a5\u4ea7\u751f\u4e86\u591a\u5c11\u94b1\u3002 <strong>\u957f\u671f\u8ddf\u8e2a\u5185\u5bb9\u6027\u80fd<\/strong>\u56e0\u4e3a\u67d0\u4e9b\u5185\u5bb9\u7684\u76f8\u5173\u6027\u53ef\u80fd\u4f1a\u53d8\u5f3a\u6216\u53d8\u5f31\uff0c\u5e76\u5e26\u6765\u66f4\u591a\u6216\u66f4\u5c11\u7684\u9500\u552e\u7ebf\u7d22\u548c\u9500\u552e\u989d\u3002\u8c03\u6574\u60a8\u6b63\u5728\u4f7f\u7528\u7684\u5de5\u5177\u4e2d\u7684\u65e5\u671f\u53c2\u6570\uff0c\u4ee5\u4fbf\u66f4\u597d\u5730\u4e86\u89e3\u54ea\u4e9b\u6709\u6548\uff0c\u54ea\u4e9b\u65e0\u6548\u3002<\/li>\n<\/ul>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"1ov2b\">\u76ee\u6807\uff1a\u6210\u529f\u5b9e\u73b0\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/h3>\n<p class=\"translation-block\">\u5728\u7814\u7a76\u8d2d\u4e70\u51b3\u7b56\u65f6\uff0c<u><a href=\"https:\/\/www.imforza.com\/blog\/8-seo-stats-that-are-hard-to-ignore\/\">85% \u7684\u7528\u6237\u4f1a\u5ffd\u7565\u4ed8\u8d39\u5e7f\u544a\uff0c\u800c\u5173\u6ce8\u6709\u673a\u641c\u7d22\u7ed3\u679c<\/a><\/u>\u3002\u56e0\u6b64\uff0c\u8dfb\u8eab\u6709\u673a\u641c\u7d22\u7ed3\u679c\u7684\u524d\u5217\u4f1a\u6781\u5927\u5730\u5f71\u54cd\u4ea7\u751f\u9500\u552e\u7ebf\u7d22\u548c\u9500\u552e\u989d\u7684\u6f5c\u529b\uff0c\u4ece\u800c\u4f7f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u6210\u529f\u6210\u4e3a\u4e00\u4e2a\u91cd\u8981\u7684\u8ddf\u8e2a\u6307\u6807\u3002<\/p>\n<p class=\"translation-block\">\u8981<strong>\u5206\u6790\u60a8\u7684\u6574\u4f53\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u6027\u80fd<\/strong>\uff0c\u60a8\u53ef\u4ee5\u68c0\u67e5\u8fd9\u4e00\u70b9\uff1a<\/p>\n<ul>\n<li class=\"translation-block\">\u60a8\u7684\u7f51\u7ad9\u8bbf\u95ee\u91cf\u6765\u81ea\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762 (SERPS)\uff0c\u800c\u4e0d\u4ec5\u4ec5\u6765\u81ea\u5e7f\u544a\u3002<\/li>\n<li class=\"translation-block\">\u60a8\u7684\u5185\u5bb9\u5728\u76ee\u6807\u5173\u952e\u8bcd\u4e2d\u6392\u540d\u9760\u524d\uff08\u6700\u597d\u5728\u524d\u4e09\u4e2a\u7ed3\u679c\u4e2d\uff0c\u4f46\u65e0\u8bba\u5982\u4f55\u4e5f\u8981\u5728 SERPS \u7684\u7b2c\u4e00\u9875\uff09\u3002<\/li>\n<li class=\"translation-block\">\u60a8\u4f1a\u51fa\u73b0\u5728\u76f8\u5173\u672f\u8bed\u7684\u7b54\u6848\u6846\u4e2d\u3002<\/li>\n<li class=\"translation-block\">\u60a8\u7684<a href=\"https:\/\/www.semrush.com\/free-tools\/website-authority-checker\/\">\u57df\u540d\u6743\u9650<\/a>\u5f88\u9ad8\u3002<\/li>\n<li class=\"translation-block\">\u83b7\u5f97\u8db3\u591f\u7684\u5185\u94fe\u3002<\/li>\n<\/ul>\n<p class=\"translation-block\">\u901a\u8fc7<strong>\u6301\u7eed\u8ddf\u8e2a\u8fd9\u4e9b\u6307\u6807<\/strong>\uff0c\u53ef\u4ee5\u8fbe\u5230\u6700\u4f73\u6548\u679c\u3002\u6211\u4eec\u7684\u76ee\u6807\u662f\u5728\u51e0\u5468\u5185\u8fc5\u901f\u53d1\u73b0\u6392\u540d\u7a33\u6b65\u4e0b\u964d\u7b49\u60c5\u51b5\u3002<\/p>\n<p class=\"translation-block\">\u6700\u540e\uff0c\u5982\u679c\u60a8\u8fd8\u60f3\u66f4\u6df1\u5165\u4e00\u4e9b\uff0c\u53ef\u4ee5\u8ba1\u7b97\u6709\u673a\u6d41\u91cf\u4e0e\u4ed8\u8d39\u6d41\u91cf\u7684\u6210\u672c\u3002\u4e00\u4e2a\u7b80\u5355\u7684\u8ba1\u7b97\u65b9\u6cd5\u662f\u67e5\u770b\u4ed8\u8d39\u641c\u7d22\u7684\u5e73\u5747\u6bcf\u6b21\u70b9\u51fb\u6210\u672c\u3002\u5c06\u8fd9\u4e2a\u6570\u5b57\u5e94\u7528\u5230\u6709\u673a\u6d41\u91cf\u548c\u793e\u4ea4\u6d41\u91cf\u4e2d\uff0c\u5c31\u80fd\u5f97\u51fa\u8fd9\u4e9b\u8bbf\u5ba2\u7684\u4ef7\u503c\u3002<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/will-francis-r02wxT3-PYw-unsplash_03b4d7484aff8dabeee02edfa2eafba5_800.jpg\" alt=\"\u6709\u673a\u6d41\u91cf\u6210\u672c\u4e0e\u4ed8\u8d39\u6d41\u91cf\u6210\u672c\"><figcaption class=\"translation-block\">\u8ba1\u7b97\u6709\u673a\u6d41\u91cf\u4e0e\u4ed8\u8d39\u6d41\u91cf\u7684\u6210\u672c\uff0c\u4e3a\u60a8\u7684\u5185\u5bb9\u8425\u9500\u9009\u62e9\u63d0\u4f9b\u4f9d\u636e\u3002<\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"9t5v3\">\u76ee\u6807\uff1a\u83b7\u5f97\u66dd\u5149\u5ea6\u548c\u6743\u5a01\u6027<\/h3>\n<p class=\"translation-block\">\u6d88\u8d39\u5185\u5bb9\u53ef\u5927\u5927<u><a href=\"https:\/\/blog.salesflare.com\/zh\/\u4ec0\u4e48\u662f\u5185\u5bb9\u8425\u9500\">\u589e\u52a0\u4eb2\u548c\u529b\u548c\u4fe1\u4efb\u5ea6<\/a><\/u>\u3002\u4e0d\u65ad\u63a8\u51fa\u5ba2\u6237\u559c\u7231\u7684\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u5c06\u4f7f\u60a8\u5904\u4e8e\u4e13\u5bb6\u5730\u4f4d\u3002<\/p>\n<p 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