{"id":57210,"date":"2019-08-22T09:51:11","date_gmt":"2019-08-22T07:51:11","guid":{"rendered":"https:\/\/blog.salesflare.com\/content-strategy"},"modified":"2025-10-13T09:56:28","modified_gmt":"2025-10-13T07:56:28","slug":"content-strategy","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/zh\/\u5185\u5bb9\u6218\u7565","title":{"rendered":"\u7528 5 \u4e2a\u6b65\u9aa4\u6784\u5efa\u5185\u5bb9\u6218\u7565\uff1a\u505c\u6b62\u5728\u5185\u5bb9\u4e0a\u6d6a\u8d39\u65f6\u95f4\uff08\u9664\u975e\u4f60\u6709\u7b56\u7565\uff09"},"content":{"rendered":"<h1>\u7528 5 \u4e2a\u6b65\u9aa4\u6784\u5efa\u5185\u5bb9\u6218\u7565\uff1a\u505c\u6b62\u5728\u5185\u5bb9\u4e0a\u6d6a\u8d39\u65f6\u95f4\uff08\u9664\u975e\u4f60\u6709\u7b56\u7565\uff09<\/h1>\n<h2 class=\"h2-subheader\">\u5185\u5bb9\u8425\u9500\u5927\u5e08\u73ed\uff1a\u7b2c\u4e8c\u90e8\u5206<\/h2>\n<p class=\"translation-block\">\u5982\u679c\u60a8\u5df2\u7ecf\u9605\u8bfb\u4e86\u672c\u5185\u5bb9\u8425\u9500\u5927\u5e08\u73ed\u7684\u7b2c\u4e00\u90e8\u5206\uff0c\u90a3\u4e48\u60a8\u5e94\u8be5\u975e\u5e38\u6e05\u695a\u5185\u5bb9\u8425\u9500<a href=\"https:\/\/blog.salesflare.com\/zh\/\u4ec0\u4e48\u662f\u5185\u5bb9\u8425\u9500\" target=\"_blank\" rel=\"noopener-noreferrer\">\u5bf9\u4f01\u4e1a\u7684\u597d\u5904<\/a>\u3002<\/p>\n<p class=\"translation-block\">\u5174\u594b\u5417\uff1f\u8fd9\u6837\u6211\u4eec\u5c31\u6709\u4e24\u4e2a\u4eba\u4e86\u3002<\/p>\n<p class=\"translation-block\">\u4e0d\u8fc7\uff0c\u5728\u5f00\u59cb\u4e3a\u5185\u5bb9\u800c\u5185\u5bb9\u4e4b\u524d\uff0c\u4f60\u5e94\u8be5\u8ba4\u771f\u8003\u8651\u5236\u5b9a\u4e00\u4e2a\u53ef\u9760\u7684\u5185\u5bb9\u6218\u7565\u3002<\/p>\n<p class=\"translation-block\">\u5982\u679c\u8df3\u8fc7\u8fd9\u4e00\u6b65\uff0c<strong>\u4f60\u5c06\u9762\u4e34\u6295\u5165\u5927\u91cf\u65f6\u95f4\u3001\u7cbe\u529b\u548c\u8d44\u6e90\u5374\u56de\u62a5\u751a\u5fae\u7684\u98ce\u9669<\/strong>\u3002\u56e0\u6b64\uff0c\u8bf7\u6682\u7f13\u64b0\u5199\u81f4\u547d\u7684\u535a\u6587\uff0c\u4e00\u6b65\u6b65\u4e86\u89e3\u5982\u4f55\u521b\u5efa\u5185\u5bb9\u6218\u7565\u3002<\/p>\n<p class=\"translation-block\">\u4f60\u4ee5\u540e\u4f1a\u611f\u8c22\u6211\u7684\u3002<\/p>\n<blockquote><p><em class=\"translation-block\">\u672c\u7bc7\u6587\u7ae0\u662f\u5168\u65b0\u5185\u5bb9\u8425\u9500\u5927\u5e08\u7cfb\u5217\u8bfe\u7a0b\u7684\u7b2c\u4e8c\u90e8\u5206\u3002\u6211\u4eec\u8ba4\u4e3a\u8fd9\u662f\u4e00\u4e2a\u975e\u5e38\u91cd\u8981\u7684\u8bdd\u9898--\u6839\u636e\u6211\u4eec\u505a\u7684\u4e00\u9879\u5c0f\u8c03\u67e5\uff0c\u4f60\u4e5f\u8fd9\u4e48\u8ba4\u4e3a\u3002\u95ee\u9898\u662f\uff1a\u5173\u4e8e\u5185\u5bb9\u8425\u9500\u7684\u5185\u5bb9\u592a\u591a\u4e86\uff08\u8bf4\u5230\u5143\uff09\uff0c\u800c\u4e14\u5f88\u591a\u4fe1\u606f\u76f8\u4e92\u77db\u76fe\u3002<\/em><\/p>\n<p class=\"translation-block\">\u6211\u4eec\u4e0e<u><a href=\"https:\/\/www.ampersandcopy.com\/\">Ampersand<\/a><\/u>\u7684\u9996\u5e2d\u6545\u4e8b\u5b98 Anouck Meier \u5408\u4f5c\u4e3a\u60a8\u5e26\u6765\u672c\u5927\u5e08\u73ed\u3002Anouck \u662f\u4e00\u540d\u8f6c\u5316\u6587\u6848\u548c\u5185\u5bb9\u8425\u9500\u6218\u7565\u5bb6\uff0c\u66fe\u4e0e\u4f17\u591a\u5927\u5c0f\u54c1\u724c\u5408\u4f5c\uff0c\u5e2e\u52a9\u4ed6\u4eec\u901a\u8fc7\u6218\u7565\u6027\u5185\u5bb9\u5b9e\u73b0\u4e1a\u52a1\u76ee\u6807\u3002\u8ba9\u6211\u4eec\u901a\u8fc7\u4e00\u4efd\u5168\u9762\u7684\u6307\u5357\u4e00\u52b3\u6c38\u9038\u5730\u4e86\u89e3\u5185\u5bb9\u7684\u6545\u4e8b\u3002\u51c6\u5907\u597d\u4e86\u5417\uff1f<\/p><\/blockquote>\n<p><em class=\"translation-block\">- Jeroen Corthout\uff0c\u8054\u5408\u521b\u59cb\u4eba <u><a href=\"https:\/\/salesflare.com\/\">Salesflare<\/a><\/u>, \u9762\u5411\u5c0f\u578b B2B \u516c\u53f8\u7684\u6613\u7528\u9500\u552e CRM<\/em><br>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"\u8bd5\u7528 Salesflare \u7684 CRM\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"ds337\">\u4ec0\u4e48\u662f\u5185\u5bb9\u6218\u7565\uff1f<\/h2>\n<blockquote><p><em class=\"translation-block\">\"\u6211\u5f88\u9ad8\u5174\u80fd\u8c08\u8bba\u6218\u7565\u3001\u5b9a\u4e49\u3001\u5546\u4e1a\u672f\u8bed\u548c\u5e9f\u8bdd\uff01\"\u3002\n- \u6ca1\u6709\u4eba<\/em><\/p><\/blockquote>\n<p class=\"translation-block\">\u867d\u7136\u8fd9\u4e2a\u8bdd\u9898\u663e\u7136\u4f1a\u8ba9\u5f88\u591a\u975e\u5e38\u806a\u660e\u7684\u4eba\u60f3\u5750\u5728\u89d2\u843d\u91cc\u54ed\u6ce3\uff0c\u4f46\u91cd\u8981\u7684\u662f\u8981\u5bf9\u4ec0\u4e48\u662f\u5185\u5bb9\u6218\u7565\u6709\u4e00\u4e2a\u5171\u540c\u7684\u7406\u89e3\u3002<\/p>\n<p>\u6218\u7565\u5b9a\u4e49\u4e86\u4e00\u4e2a\u5177\u4f53\u7684\u884c\u52a8\u65b9\u6848\uff0c\u5b83\u5c06\u628a\u4f60\u7684\u4f01\u4e1a\u4ece\u73b0\u5728\u7684\u4f4d\u7f6e\u5e26\u5230\u4f60\u5e0c\u671b\u7684\u4f4d\u7f6e\u3002\u57fa\u672c\u4e0a <strong class=\"translation-block\">\"\u5728\u54ea\u91cc\u6bd4\u8d5b\uff0c\u5982\u4f55\u83b7\u80dc\"<\/strong><\/p>\n<p class=\"translation-block\">\u5177\u4f53\u6765\u8bf4\uff0c\u5185\u5bb9\u6218\u7565\u53ef\u4ee5\u6307\u5bfc\u60a8<strong>\u521b\u5efa\u3001\u53d1\u5e03\u3001\u5206\u53d1\u548c\u7ba1\u7406\u6709\u7528\u7684\u5185\u5bb9<\/strong>\u3002\u5b83\u786e\u5b9a\u4e86\u60a8\u5c06\u5982\u4f55\u5229\u7528\u5185\u5bb9\u6765\u5b9e\u73b0\u4e1a\u52a1\u76ee\u6807\u5e76\u6ee1\u8db3\u53d7\u4f17\u9700\u6c42\u3002<\/p>\n<p class=\"translation-block\">\u4f60\u7684\u5185\u5bb9\u9700\u8981\u6709\u4e00\u4e2a\u7cbe\u5fc3\u7b56\u5212\u7684\u76ee\u7684\uff0c\u800c\u8fd9\u4e2a\u76ee\u7684\u5e94\u8be5\u4e0e\u4f60\u7684\u4e1a\u52a1\u76ee\u6807\u76f8\u4e00\u81f4\u3002\u4ece\u6700\u5fae\u5c0f\u7684\u63a8\u6587\u5230\u53f2\u8bd7\u822c\u7684 10 \u90e8\u5206\u5927\u5e08\u7ea7\u535a\u5ba2\u7cfb\u5217\uff1a\u5982\u679c\u4e0d\u7b26\u5408\u516c\u53f8\u7684\u66f4\u5927\u613f\u666f\uff0c\u90a3\u5c31\u662f\u6d6a\u8d39\u65f6\u95f4\u3001\u7cbe\u529b\u548c\u91d1\u94b1\u3002<\/p>\n<p class=\"translation-block\">\u5185\u5bb9\u7b56\u7565\u4e2d\u9700\u8981\u8003\u8651\u7684 <strong>5 \u4e2a\u5173\u952e\u8981\u7d20<\/strong>\u5305\u62ec<\/p>\n<ul>\n<li><strong class=\"translation-block\">\u4ec0\u4e48 <\/strong>\u60a8\u7684\u76ee\u6807\u662f\u4ec0\u4e48\uff1f<\/li>\n<li><strong class=\"translation-block\">\u8c01<\/strong> \u60a8\u7684\u76ee\u6807\u662f\u4ec0\u4e48\uff1f\u60a8\u7684\u53d7\u4f17\u662f\u8c01\uff1f<\/li>\n<li class=\"translation-block\">\u60a8\u72ec\u7279\u7684<strong>\u54c1\u724c\u6545\u4e8b<\/strong>\u662f\u4ec0\u4e48\uff1f<\/li>\n<li class=\"translation-block\">\u60a8\u5c06\u4f7f\u7528\u54ea\u4e9b\u5185\u5bb9<strong>\u683c\u5f0f<\/strong>\uff1f<\/li>\n<li class=\"translation-block\">\u60a8\u5c06\u4f7f\u7528\u54ea\u4e9b<strong>\u6e20\u9053<\/strong>\u6765\u53d1\u5e03\u5185\u5bb9\uff1f<\/li>\n<\/ul>\n<p class=\"translation-block\">\u5728\u786e\u5b9a\u5982\u4f55\u5728\u5185\u5bb9<a href=\"https:\/\/www.aprimo.com\/blog\/the-5-most-important-dam-integrations\">\u8425\u9500\u8ba1\u5212<\/a>\u4e2d\u6301\u7eed<strong>\u521b\u5efa\u3001\u53d1\u5e03\u548c<a href=\"https:\/\/www.aprimo.com\/blog\/the-5-most-important-dam-integrations\">\u5206\u53d1<\/a><\/strong>\u5185\u5bb9\u4e4b\u524d\uff0c\u8fd9\u4e9b\u90fd\u662f\u9700\u8981\u56de\u7b54\u7684\u5173\u952e\u95ee\u9898\u3002<\/p>\n<p class=\"translation-block\">\u6211\u4eec\u5c06\u5728\u4e0b\u6587\u6df1\u5165\u63a2\u8ba8\u5982\u4f55\u521b\u5efa\u81ea\u5df1\u7684\u5185\u5bb9\u6218\u7565\u3002<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/Schermafdruk2019-08-1916_18_12_8b161f7990b4c439358dd90dcfd8105b_800.png\" alt=\"\u5185\u5bb9\u6218\u7565\uff1a5 \u4e2a\u5173\u952e\u6b65\u9aa4\"><figcaption class=\"translation-block\">\u6ca1\u6709\u8ba1\u8c0b\u5c31\u6ca1\u6709\u6218\u7565\u3002<\/figcaption><\/figure>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"bb1ct\">\u4e3a\u4ec0\u4e48\u9700\u8981\u5185\u5bb9\u6218\u7565\uff1f<\/h2>\n<p class=\"translation-block\">\u5982\u679c\u60a8\u8fd8\u6ca1\u6709\u5185\u5bb9\u6218\u7565\uff0c\u90a3\u60a8\u5e76\u4e0d\u5b64\u5355\u3002\u4e8b\u5b9e\u4e0a\uff0c\u7edf\u8ba1\u6570\u5b57\u8868\u660e\uff0c\u5185\u5bb9\u7b56\u7565\u662f\u8425\u9500\u4eba\u5458\u6700\u5934\u75bc\u7684\u9886\u57df\u4e4b\u4e00<\/strong>\uff08\u6765\u6e90\uff1a<u>\u5185\u5bb9\u8425\u9500\u534f\u4f1a<\/a><\/u>\uff09\uff1a<u><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/09\/2018-b2b-research-final.pdf\">\u5185\u5bb9\u8425\u9500\u534f\u4f1a<\/a><\/u>\uff09\uff1a<\/p>\n<ul>\n<li class=\"translation-block\">63%\u7684\u4f01\u4e1a\u6ca1\u6709\u6210\u6587\u7684\u5185\u5bb9\u6218\u7565<\/li>\n<li class=\"translation-block\">64% \u7684\u8425\u9500\u4eba\u5458\u5728\u5236\u5b9a\u66f4\u597d\u7684\u5185\u5bb9\u6218\u7565\u65f6\u9700\u8981\u5e2e\u52a9<\/li>\n<li class=\"translation-block\">60% \u7684\u8425\u9500\u4eba\u5458\u8ba4\u4e3a\u96be\u4ee5\u6301\u7eed\u5236\u4f5c\u6218\u7565\u6027\u5185\u5bb9<\/li>\n<\/ul>\n<p>\u95ee\u9898\u662f <strong class=\"translation-block\">\u6ca1\u6709\u6218\u7565\uff0c\u6210\u8d25\u53ea\u5728\u4e00\u5ff5\u4e4b\u95f4<\/strong> - \u5c31\u6709\u53ef\u80fd\u4f7f\u4f60\u7684\u5b9d\u8d35\u52aa\u529b\u4ed8\u8bf8\u4e1c\u6d41\u3002\ud83e\udd2f<\/p>\n<p class=\"translation-block\">\u6ca1\u6709\u8ba1\u5212\u5730\u521b\u4f5c\u5185\u5bb9\uff0c\u5c31\u50cf\u5728\u6ca1\u6709\u5730\u56fe\u6216\u6307\u5357\u9488\u7684\u8352\u91ce\u4e2d\u5f92\u6b65\u65c5\u884c\uff1a\u4f60\u53ef\u80fd\u4f1a\u5230\u8fbe\u5c71\u9876\u5e76\u6700\u7ec8\u56de\u5230\u6587\u660e\u4e16\u754c\uff0c\u4f46\u5f88\u53ef\u80fd\u6700\u7ec8\u4f1a\u6f2b\u65e0\u76ee\u7684\u5730\u56db\u5904\u6e38\u8361\uff0c\u53d8\u5f97\u6cae\u4e27\u548c\u9965\u997f\uff08\u6839\u636e\u4f60\u6240\u5728\u7684\u4f4d\u7f6e\uff0c\u7070\u718a\u53ef\u80fd\u4f1a\u628a\u4f60\u5f53\u505a\u5348\u9910\uff09\u3002\ud83d\udc3b<\/p>\n<p class=\"translation-block\">\u6beb\u4e0d\u5947\u602a\uff0c\u90a3\u4e9b<em>\u786e\u5b9e<\/em>\u5236\u5b9a\u4e86\u6218\u7565\u7684\u516c\u53f8\u6700\u6709\u53ef\u80fd\u8ba4\u4e3a\u4ed6\u4eec\u7684\u5185\u5bb9\u8425\u9500\u5de5\u4f5c\u662f\u6210\u529f\u7684\u3002<\/p>\n<p class=\"translation-block\">\u5f53\u88ab\u95ee\u53ca B2B \u8425\u9500\u4eba\u5458\u8ba4\u4e3a\u54ea\u4e9b\u56e0\u7d20\u63d0\u9ad8\u4e86\u4ed6\u4eec\u5185\u5bb9\u8425\u9500\u7684\u6210\u529f\u7387\u65f6\uff0c72% \u63d0\u5230\u4e86\u6218\u7565\u5236\u5b9a\u548c\/\u6216\u8c03\u6574\u3002(\u8d44\u6599\u6765\u6e90<u><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/09\/2018-b2b-research-final.pdf\">\u5185\u5bb9\u8425\u9500\u534f\u4f1a<\/a><\/u>)<\/p>\n<p class=\"translation-block\">\u8bb0\u5f55<strong><\/strong>\u60a8\u7684\u6218\u7565\u4e5f\u4f1a\u5e26\u6765\u771f\u6b63\u7684\u56de\u62a5\uff1a62%\u6700\u6210\u529f\u7684\u8425\u9500\u4eba\u5458\u90fd\u62e5\u6709\u6709\u636e\u53ef\u67e5\u7684\u5185\u5bb9\u6218\u7565\u3002(\u8d44\u6599\u6765\u6e90<u><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/09\/2018-b2b-research-final.pdf\">\u5185\u5bb9\u8425\u9500\u534f\u4f1a<\/a><\/u>\uff09\u3002\u6839\u636e<u><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/09\/2018-b2b-research-final.pdf\">MarketingProfs<\/a><\/u>\u7684\u5e74\u5ea6\u7814\u7a76\uff0c\u8fd9\u4e9b\u8425\u9500\u4eba\u5458\uff1a<\/p>\n<ul>\n<li class=\"translation-block\">\u66f4\u6709\u53ef\u80fd\u8ba4\u4e3a\u81ea\u5df1\u5728\u5185\u5bb9\u8425\u9500\u65b9\u9762<strong>\u6709\u6548<\/strong><\/li>\n<li class=\"translation-block\">\u5728\u5185\u5bb9\u8425\u9500\u7684\u5404\u4e2a\u65b9\u9762\u90fd\u660e\u663e\u611f\u89c9\u5230<strong>\u6311\u6218\u6027<\/strong><\/li>\n<li class=\"translation-block\">\u80fd\u591f<strong>\u8bc1\u660e\u5c06<\/strong><a href=\"https:\/\/www.omnicalculator.com\/math\/percentage-increase\">\u66f4\u9ad8\u7684\u8425\u9500\u9884\u7b97<\/a>\u7528\u4e8e\u5185\u5bb9\u8425\u9500\u662f\u5408\u7406\u7684<\/li>\n<\/ul>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/Schermafbeelding2019-08-19om17_50_29_b34f083269f397870857874dc7d2fcca_800.png\" alt=\"\u5236\u5b9a\u5185\u5bb9\u6218\u7565\"><figcaption class=\"translation-block\">\u6ca1\u6709\u6218\u7565\u7684\u5185\u5bb9\u521b\u4f5c\u5c31\u50cf\u6ca1\u6709\u5730\u56fe\u7684\u91ce\u5916\u5f92\u6b65\u65c5\u884c\uff08\u8bf7\u6ce8\u610f\uff1a\u5982\u679c\u4f60\u4e0d\u60f3\u88ab\u56f0\u5728\u60ac\u5d16\u8fb9\u4e0a\uff0c\u4f60\u4ecd\u7136\u9700\u8981\u53c2\u8003\u5730\u56fe\u5e76\u9009\u62e9\u6b63\u786e\u7684\u8def\u7ebf\uff09\u3002<\/figcaption><\/figure>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"1q18u\">\u5185\u5bb9\u6218\u7565 = \u5185\u5bb9\u6210\u529f<\/h2>\n<p class=\"translation-block\">\u5982\u679c\u60a8<a href=\"https:\/\/www.rankingbell.com\/saas-content-marketing-agency\/\">\u6218\u7565\u6027\u5730\u5f00\u5c55\u5185\u5bb9\u8425\u9500<\/a>\uff0c\u5b83\u5c06\u5e2e\u52a9\u60a8\u7684\u4f01\u4e1a\u89c4\u5212\u53ef\u9760\u3001\u7ecf\u6d4e\u9ad8\u6548\u7684<strong>\u7f51\u7ad9\u6d41\u91cf<\/strong>\u6765\u6e90\uff0c\u5e76\u83b7\u5f97\u65b0\u7684\u3001\u5408\u683c\u7684<strong>\u7ebf\u7d22<\/strong>\u3002\u5373\u4f7f\u662f\u4e00\u7bc7\u5e38\u9752\u5185\u5bb9\uff0c\u4e5f\u80fd\u521b\u9020\u51fa\u7a33\u5b9a\u7684\u6709\u673a\u6d41\u91cf\uff0c\u800c\u5728\u5176\u4e2d\u52a0\u5165\u514d\u8d39\u8d60\u54c1\uff0c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u5c06\u6709\u52a9\u4e8e\u4e3a\u60a8\u5e26\u6765\u6f5c\u5728\u5ba2\u6237\u3002.<\/p>\n<p class=\"translation-block\">\u6b64\u5916\uff0c\u60a8\u7684\u5185\u5bb9\u4e0d\u4ec5\u6709\u52a9\u4e8e\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\uff0c\u8fd8\u6709\u52a9\u4e8e\u6559\u80b2\u76ee\u6807\u53d7\u4f17\uff0c\u63d0\u9ad8\u4ed6\u4eec\u5bf9\u60a8\u54c1\u724c\u7684<strong>\u8ba4\u77e5\u5ea6<\/strong>\u3002<\/p>\n<p class=\"translation-block\">\u5b66\u4e60\u5982\u4f55\u521b\u5efa\u6709\u6548\u4e14\u53ef\u6269\u5c55\u7684<a href=\"https:\/\/contentstudio.io\/blog\/b2b-content-marketing-strategy\">\u5185\u5bb9\u8425\u9500\u6218\u7565<\/a>\u662f\u8425\u9500\u4eba\u5458\u6700\u5927\u7684\u6559\u80b2\u9700\u6c42\u4e4b\u4e00\uff0c\u8fd9\u4e5f\u5c31\u4e0d\u8db3\u4e3a\u5947\u4e86\u3002(\u8d44\u6599\u6765\u6e90<u><a href=\"https:\/\/www.marketingcharts.com\/cross-media-and-traditional\/content-marketing-79134\/attachment\/cmi-greatest-content-management-educational-needs-jul2017\">\u5185\u5bb9\u8425\u9500\u7814\u7a76\u6240<\/a><\/u>\uff09\u3002.<\/p>\n<p class=\"translation-block\">\u5982\u679c\u60a8\u4e5f\u4e00\u76f4\u60f3\u77e5\u9053\u5982\u4f55\u4e3a\u60a8\u7684\u4f01\u4e1a\u5236\u5b9a\u5185\u5bb9\u6218\u7565\uff0c\u6211\u5728\u8fd9\u91cc\u53ef\u4ee5\u5e2e\u5230\u60a8\u3002\u8ba9\u6211\u4eec\u6df1\u5165\u4e86\u89e3<a href=\"https:\/\/reverbico.com\/blog\/benefits-of-hiring-a-professional-copywriter\/\">\u5982\u4f55\u521b\u5efa\u5185\u5bb9\u6218\u7565<\/a>\u7684\u5177\u4f53\u5185\u5bb9\u3002<\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"143p\">\u5982\u4f55\u7528 5 \u4e2a\u6b65\u9aa4\u5236\u5b9a\u81f4\u547d\u7684\u5185\u5bb9\u6218\u7565<\/h2>\n<p class=\"translation-block\">\u672c\u6307\u5357\u5c06\u6307\u5bfc\u60a8\u901a\u8fc7 5 \u4e2a\u6b65\u9aa4\u6765\u5236\u5b9a\u548c\u6267\u884c\u5185\u5bb9\u8425\u9500\u8ba1\u5212\uff0c\u5e2e\u52a9\u60a8\u5728\u4e0d\u6d6a\u8d39\u65f6\u95f4\u548c\u91d1\u94b1\u7684\u60c5\u51b5\u4e0b\u53d1\u5c55\u4e1a\u52a1\u3002<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"d42v1\">\u7b2c 1 \u6b65 - \u76ee\u6807\uff1a\u4e3a\u4ec0\u4e48\u8981\u521b\u5efa\u5185\u5bb9\uff1f<\/h3>\n<p class=\"translation-block\">\u60a8\u53ef\u80fd\u5e0c\u671b\u5236\u4f5c\u7684\u5185\u5bb9\u80fd\u8fbe\u5230\u4ee5\u4e0b\u76ee\u6807\u4e4b\u4e00\uff1a<\/p>\n<ul>\n<li class=\"translation-block\">\u5438\u5f15\u65b0\u7684\u9ad8\u8d28\u91cf<strong>\u7ebf\u7d22<\/strong>\uff0c\u5e76\u6700\u7ec8\u5438\u5f15\u4ed8\u8d39\u5ba2\u6237<\/li>\n<li class=\"translation-block\">\u5b9e\u73b0\u66f4\u591a\u9500\u552e<strong><\/strong>\uff0c\u589e\u52a0\u6536\u5165<\/li>\n<li class=\"translation-block\">\u63d0\u9ad8\u4eba\u4eec\u5bf9\u516c\u53f8\u7684<strong>\u8ba4\u8bc6<\/strong>\uff0c\u5e76\u4e3a\u516c\u53f8\u8425\u9020\u8206\u8bba\u6c1b\u56f4<\/li>\n<li>\u83b7\u5f97\u5f71\u54cd\u529b\u548c <strong class=\"translation-block\">\u5927\u6743<\/strong><\/li>\n<li class=\"translation-block\">\u57f9\u517b<strong>\u793e\u533a<\/strong>\uff0c\u8ba9\u4f60\u7684\u90e8\u843d\u6709\u7406\u7531\u5411\u4ed6\u4eba\u4ecb\u7ecd\u4f60<\/li>\n<\/ul>\n<p class=\"translation-block\">\u660e\u786e\u81ea\u5df1\u60f3\u8981\u8fbe\u5230\u7684\u786e\u5207\u76ee\u6807\u81f3\u5173\u91cd\u8981\u3002\u4f46\u662f\uff0c\u60a8\u8fd8\u9700\u8981\u6709\u4e00\u79cd\u65b9\u6cd5\u6765\u4e86\u89e3\u60a8\u4f55\u65f6\u5b9e\u73b0\u4e86\u8fd9\u4e9b\u76ee\u6807\u3002\u8fd9\u5c31\u662f\u4e3a\u60a8\u7684\u5185\u5bb9\u8425\u9500\u6218\u7565\u8bbe\u5b9a<strong>\u5173\u952e\u7ee9\u6548\u6307\u6807<\/strong>\uff08KPI\uff09\u7684\u610f\u4e49\u6240\u5728\u3002<\/p>\n<p class=\"translation-block\">\u5b83\u4eec\u5c06\u5305\u62ec\u60a8\u8ba1\u5212\u5728\u4ee5\u4e0b\u65b9\u9762\u5b9e\u73b0\u7684\u76ee\u6807<\/p>\n<ul>\n<li class=\"translation-block\">\u6536\u5165<\/li>\n<li class=\"translation-block\">\u9500\u552e<\/li>\n<li class=\"translation-block\">\u4ea4\u901a<\/li>\n<li class=\"translation-block\">\u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/li>\n<li class=\"translation-block\">\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff08\u5217\u8868\u589e\u957f\u3001\u6253\u5f00\u7387\u3001\u70b9\u51fb\u7387...\uff09<\/li>\n<li class=\"translation-block\">\u793e\u4ea4\u5a92\u4f53\u6307\u6807<\/li>\n<li class=\"translation-block\">\u8425\u9500\u652f\u51fa<\/li>\n<\/ul>\n<p class=\"translation-block\">\u8bb0\u4e0b\u60a8\u7684\u76ee\u6807\u548c\u5173\u952e\u7ee9\u6548\u6307\u6807\uff0c\u5e76\u8ba1\u5212\u5b9a\u671f\u76d1\u6d4b\u5b9e\u73b0\u8fd9\u4e9b\u76ee\u6807\u7684\u8fdb\u5c55\u60c5\u51b5\u3002\u6ca1\u6709\u4ec0\u4e48\u80fd\u6bd4\u52fe\u9009\u8fd9\u4e9b\u65b9\u6846\u5e76\u770b\u5230\u81ea\u5df1\u7684\u8f9b\u52e4\u5de5\u4f5c\u6240\u4ea7\u751f\u7684\u6307\u6807\u66f4\u80fd\u8ba9\u4f60\u5982\u75f4\u5982\u9189\u4e86\u3002<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"16r4\">\u7b2c 2 \u6b65 - 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href=\"https:\/\/marketingplatform.google.com\/intl\/nl\/about\/analytics\/\">Google\u5206\u6790<\/a><\/u>\uff0c\u4e86\u89e3\u4ed6\u4eec\u53c2\u4e0e\u7684\u5185\u5bb9\uff0c\u5e76\u67e5\u770b\u54ea\u4e9b\u793e\u4ea4\u5e73\u53f0\u5728\u5185\u5bb9\u9875\u9762\u7684\u5206\u4eab\u4e2d\u5f88\u53d7\u6b22\u8fce\u3002<\/p>\n<p class=\"translation-block\">\u5728 Google Analytics \u4e2d\uff0c\u70b9\u51fb \"\u884c\u4e3a\"&gt;\"\u7f51\u7ad9\u5185\u5bb9\"&gt;\"\u5185\u5bb9\u94bb\u53d6\"\uff0c\u4ee5\u786e\u5b9a\u54ea\u4e9b\u5185\u5bb9\u80fd\u4ea7\u751f\u6700\u4f73\u6548\u679c\u3002<\/p>\n<p class=\"translation-block\">\u6709\u4e86\u8fd9\u4e9b\u4fe1\u606f\uff0c\u60a8\u5c31\u53ef\u4ee5\u521b\u5efa\u9488\u5bf9\u53d7\u4f17\u7684\u5185\u5bb9\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f<em>\u60a8<\/em>\u60f3\u8981\u9605\u8bfb\u7684\u5185\u5bb9\u3002\u5728\u672c\u5927\u5e08\u73ed\u7684\u540e\u7eed\u90e8\u5206\u4e2d\uff0c\u6211\u4eec\u5c06\u66f4\u6df1\u5165\u5730\u63a2\u8ba8\u5982\u4f55\u4ea7\u751f\u5185\u5bb9\u521b\u610f\u3002<\/p>\n<p class=\"translation-block\">\u6700\u540e\uff0c\u4e0d\u8981\u5fd8\u8bb0\u901a\u8fc7\u5f00\u5c55\u5ba2\u6237\u7814\u7a76\u5b9a\u671f\u91cd\u65b0\u5ba1\u89c6\u53d7\u4f17\u53c2\u6570\u3002<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/william-moreland-GkWP64truqg-unsplash_3f3be4b9d4666bad4e56b5d2606a6c8a_800.jpg\" alt=\"\u5185\u5bb9\u6218\u7565--\u4f60\u5728\u8ddf\u8c01\u8bf4\u8bdd\uff1f\"><figcaption class=\"translation-block\">\u60a8\u662f\u5426\u6e05\u695a\u81ea\u5df1\u5728\u4e0e\u8c01\u4ea4\u8c08\uff1f- \u7167\u7247\u7531 William Moreland \u5728 Unsplash \u4e0a\u62cd\u6444<\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"522m6\">\u7b2c 3 \u6b65 - \u683c\u5f0f\uff1a\u60a8\u5c06\u521b\u5efa\u4ec0\u4e48\u7c7b\u578b\u7684\u5185\u5bb9\uff1f<\/h3>\n<p class=\"translation-block\">\u63a5\u4e0b\u6765\u5c31\u662f\u786e\u5b9a\u8981\u521b\u5efa\u54ea\u4e9b\u7c7b\u578b\u7684\u5185\u5bb9\/\u683c\u5f0f\u3002<\/p>\n<p class=\"translation-block\">\u73b0\u5728\u6709\u5927\u91cf\u7684\u9009\u62e9\u3002\u4ee5\u4e0b\u662f\u8425\u9500\u4eba\u5458\u6b63\u5728\u521b\u5efa\u7684\u4e00\u4e9b\u6700\u53d7\u6b22\u8fce\u7684\u5185\u5bb9\u683c\u5f0f\uff1a<\/p>\n<ul>\n<li class=\"translation-block\">\u535a\u5ba2\u6587\u7ae0<\/li>\n<li class=\"translation-block\">\u535a\u5ba2<\/li>\n<li class=\"translation-block\">\u64ad\u5ba2<\/li>\n<li class=\"translation-block\">\u7535\u5b50\u4e66<\/li>\n<li><a href=\"https:\/\/venngage.com\/blog\/what-is-an-infographic\/\" class=\"translation-block\">\u4fe1\u606f\u56fe\u8868<\/a><\/li>\n<li class=\"translation-block\">\u6545\u4e8b<\/li>\n<li class=\"translation-block\">\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50<\/li>\n<li class=\"translation-block\">\u7f51\u7edc\u7814\u8ba8\u4f1a<\/li>\n<\/ul>\n<p class=\"translation-block\">\u6211\u5f3a\u70c8\u5efa\u8bae\u60a8\u5728\u81ea\u5df1\u7684\u7f51\u7ad9\u4e0a\u53d1\u5e03<strong>\u6838\u5fc3\u5185\u5bb9<\/strong>\uff0c\u7136\u540e\u5c06\u5176<a href=\"https:\/\/meetedgar.com\/social-media-terms\/repurposing\">\u518d\u5229\u7528<\/a>\u5e76\u5206\u4eab\u5230\u5176\u4ed6\u7f51\u7ad9\u6216\u5e73\u53f0\u4e0a\u3002\u786e\u4fdd\u8fd9\u4e9b\u6838\u5fc3\u5185\u5bb9\u6709\u4ef7\u503c\u3001\u53ef\u64cd\u4f5c\u548c\u53ef\u5171\u4eab\u3002.<\/p>\n<p class=\"translation-block\">\u9700\u8981\u63d0\u9192\u7684\u662f\uff1a\u521a\u5f00\u59cb\u7684\u65f6\u5019\uff0c\u4f60\u5f88\u5bb9\u6613\u5174\u594b\u8d77\u6765\uff0c\u5f00\u59cb\u521b\u5efa\u4e00\u7cfb\u5217\u4e0d\u540c\u7c7b\u578b\u7684\u5185\u5bb9\u3002<\/p>\n<p class=\"translation-block\">\u65e0\u8bba\u60a8\u51b3\u5b9a\u9009\u62e9\u4ec0\u4e48\uff0c\u90fd\u4e0d\u8981\u505a\u5f97\u592a\u8fc7\uff1a\u5982\u679c\u60a8\u60f3\u6811\u7acb\u6743\u5a01\u5e76\u6210\u4e3a\u601d\u60f3\u9886\u8896\uff0c\u60a8\u5c31\u9700\u8981\u575a\u6301\u4e0d\u61c8\u5730\u53d1\u5e03\u5185\u5bb9<strong><\/strong>\u3002<\/p>\n<p class=\"translation-block\">\u5c24\u5176\u662f\u5f53\u60a8\u7684\u8d44\u6e90\u6709\u9650\u65f6\uff0c\u6700\u597d\u5c06\u7cbe\u529b\u96c6\u4e2d\u5728\u6709\u9650\u7684\u51e0\u79cd\u5f62\u5f0f\u4e0a\uff08\u54ea\u6015\u53ea\u6709\u4e00\u79cd\uff09\uff0c\u800c\u4e0d\u662f\u5206\u6563\u7cbe\u529b\u3002\u4e00\u4e2a\u8352\u5e9f\u7684\u535a\u5ba2\u6216<a href=\"https:\/\/logo.com\/blog\/logo-design-for-youtube-channel\">YouTube\u9891\u9053<\/a>\u5bf9\u4efb\u4f55\u4eba\u90fd\u6ca1\u6709\u597d\u5904\u3002<\/p>\n<p>\u5728\u505a\u51fa\u6700\u7ec8\u9009\u62e9\u4e4b\u524d\uff0c\u95ee\u95ee\u81ea\u5df1 <strong class=\"translation-block\">\u6211\u8fd8\u80fd\u4e00\u800c\u518d\u3001\u518d\u800c\u4e09\u5730\u628a\u4ec0\u4e48\u653e\u51fa\u53bb\uff1f<\/strong><\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"8blg7\">\u7b2c 4 \u6b65 - \u6e20\u9053\uff1a\u4f60\u6253\u7b97\u5728\u54ea\u91cc\u4f20\u64ad\u4fe1\u606f\uff1f<\/h3>\n<p 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class=\"translation-block\"><strong>\u5728\u53d7\u4f17\u5df2\u7ecf\u51fa\u6ca1\u7684\u5730\u65b9\u63d0\u4f9b\u5185\u5bb9\uff0c\u662f\u60a8\u5438\u5f15\u773c\u7403\u7684\u6700\u4f73\u9009\u62e9\u3002<\/strong>\u5728\u90a3\u91cc\u4e0e\u4ed6\u4eec\u89c1\u9762\u8981\u6bd4\u8bd5\u56fe\u5438\u5f15\u4ed6\u4eec\u8bbf\u95ee\u4ed6\u4eec\u901a\u5e38\u4e0d\u4f1a\u53bb\u7684\u5730\u65b9\u5bb9\u6613\u5f97\u591a\u3002\u5c06\u60a8\u7684\u5de5\u4f5c\u91cd\u70b9\u653e\u5728\u53d7\u4f17\u5df2\u7ecf\u4f7f\u7528\u7684\u5e73\u53f0\u4e0a\uff0c\u6216\u8005\u60a8\u5df2\u7ecf\u6210\u529f\u5f00\u5c55\u4e1a\u52a1\u7684\u5e73\u53f0\u4e0a\u3002\u4ee5\u540e\u8fd8\u53ef\u4ee5\u7ee7\u7eed\u6269\u5c55\u3002<\/p>\n<p class=\"translation-block\">\u4e0d\u77e5\u9053\u8be5\u5728\u865a\u62df\u4e16\u754c\u7684\u54ea\u4e2a\u5730\u65b9\u6253\u6869\uff1f\u518d\u770b\u770b\u7f51\u7ad9\u5206\u6790\u3002\u5728 <u><a href=\"https:\/\/marketingplatform.google.com\/intl\/nl\/about\/analytics\/\">Google Analytics<\/a><\/u> \u4e2d\uff0c\u8f6c\u5230 Acquisition&gt;Social&gt;Overview \u67e5\u770b\u60a8\u7684\u5185\u5bb9\u88ab\u5206\u4eab\u7684\u4e3b\u8981\u793e\u4ea4\u5a92\u4f53\u3002<u><a href=\"https:\/\/buzzsumo.com\/\">Buzzsumo<\/a><\/u> \u5141\u8bb8\u60a8\u901a\u8fc7\u5176\u5185\u5bb9\u5206\u6790\u5de5\u5177\u67e5\u627e\u7c7b\u4f3c\u7684\u6570\u636e\u3002<\/p>\n<p 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