{"id":57181,"date":"2019-08-15T11:35:23","date_gmt":"2019-08-15T09:35:23","guid":{"rendered":"https:\/\/blog.salesflare.com\/what-is-content-marketing"},"modified":"2025-10-15T13:50:34","modified_gmt":"2025-10-15T11:50:34","slug":"what-is-content-marketing","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/zh\/\u4ec0\u4e48\u662f\u5185\u5bb9\u8425\u9500","title":{"rendered":"\u4ec0\u4e48\u662f\u5185\u5bb9\u8425\u9500\uff1f\u4e3a\u4ec0\u4e48\u5b83\u5f88\u91cd\u8981\uff1f"},"content":{"rendered":"<h1>\u4ec0\u4e48\u662f\u5185\u5bb9\u8425\u9500\uff1f\u4e3a\u4ec0\u4e48\u5b83\u5f88\u91cd\u8981\uff1f<\/h1>\n<h2 class=\"h2-subheader\">\u5185\u5bb9\u8425\u9500\u5927\u5e08\u73ed\uff1a\u7b2c\u4e00\u90e8\u5206<\/h2>\n<p class=\"translation-block\">\u5982\u4f55\u786e\u4fdd\u4ee5\u6700\u6709\u6548\u7684\u65b9\u5f0f\u8425\u9500\u4f01\u4e1a\uff1f\u5728\u5f53\u4eca\u4e16\u754c\uff0c\u4f20\u7edf\u8425\u9500\u65b9\u5f0f\u7684\u8bf4\u670d\u529b\u5df2\u5927\u4e0d\u5982\u524d\u3002<\/p>\n<p class=\"translation-block\">\u5185\u5bb9\u8425\u9500\uff1a\u4e3a\u53d7\u4f17\u63d0\u4f9b\u5f15\u4eba\u5165\u80dc\u7684\u5185\u5bb9\uff0c\u540c\u65f6\u63d0\u9ad8\u8f6c\u5316\u7387\u3001\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u589e\u52a0\u6536\u5165\u7b49\u3002<\/p>\n<p><strong class=\"translation-block\">\u4f46\u5185\u5bb9\u8425\u9500\u5230\u5e95\u662f\u4ec0\u4e48\uff1f\u4ece\u54ea\u91cc\u5f00\u59cb\u5b9e\u65bd\uff1f\ud83e\udd14<\/strong><\/p>\n<p class=\"translation-block\">\u5982\u679c\u4f60\u60f3\u4e86\u89e3\u5982\u4f55\u4ece\u5185\u5bb9\u8425\u9500\u4e2d\u83b7\u76ca\uff0c\u8bf7\u7ee7\u7eed\u9605\u8bfb\u3002\u5728\u8fd9\u672c\u5168\u9762\u3001\u5faa\u5e8f\u6e10\u8fdb\u7684\u6307\u5357\u4e2d\uff0c\u4f60\u5c06\u4e86\u89e3\u5230\u4f60\u9700\u8981\u5b66\u4e60\u7684\u4e00\u5207\u3002<\/p>\n<blockquote><p><em class=\"translation-block\">\u672c\u7bc7\u6587\u7ae0\u662f\u5168\u65b0\u7684<strong>\u5185\u5bb9\u8425\u9500\u5927\u5e08\u7cfb\u5217<\/strong>\u7684\u7b2c\u4e00\u90e8\u5206\u3002\u6211\u4eec\u8ba4\u4e3a\u8fd9\u662f\u4e00\u4e2a\u975e\u5e38\u91cd\u8981\u7684\u8bdd\u9898--\u6839\u636e\u6211\u4eec\u7684\u4e00\u9879\u5c0f\u8c03\u67e5\uff0c\u60a8\u4e5f\u8fd9\u4e48\u8ba4\u4e3a\u3002\u95ee\u9898\u662f\uff1a\u5173\u4e8e\u5185\u5bb9\u8425\u9500\u7684\u5185\u5bb9\u592a\u591a\u4e86\uff08\u8bf4\u5230\u5143\uff09\uff0c\u800c\u4e14\u5f88\u591a\u4fe1\u606f\u76f8\u4e92\u77db\u76fe\u3002<\/em><\/p>\n<p class=\"translation-block\">\u6211\u4eec\u4e0e <u><a href=\"http:\/\/www.ampersandcopy.com\/conversion-copywriter\" target=\"_blank\" rel=\"noopener noreferrer\">Ampersand<\/a><\/u> \u7684\u9996\u5e2d\u8bb2\u6545\u4e8b\u5b98 Anouck Meier \u5408\u4f5c\u4e3a\u60a8\u5e26\u6765\u672c\u5927\u5e08\u73ed\u3002Anouck \u662f\u4e00\u540d\u8f6c\u6362\u6587\u6848\u548c\u5185\u5bb9\u8425\u9500\u6218\u7565\u5bb6\uff0c\u66fe\u4e0e\u4f17\u591a\u5927\u5c0f\u54c1\u724c\u5408\u4f5c\uff0c\u5e2e\u52a9\u4ed6\u4eec\u901a\u8fc7\u6218\u7565\u6027\u5185\u5bb9\u5b9e\u73b0\u4e1a\u52a1\u76ee\u6807\u3002\u8ba9\u6211\u4eec\u901a\u8fc7\u4e00\u4efd\u5168\u9762\u7684\u6307\u5357\u4e00\u52b3\u6c38\u9038\u5730\u4e86\u89e3\u5185\u5bb9\u7684\u6545\u4e8b\u3002\u51c6\u5907\u597d\u4e86\u5417\uff1f<\/p><\/blockquote>\n<p><em class=\"translation-block\">- Jeroen Corthout\uff0c\u8054\u5408\u521b\u59cb\u4eba <u><a href=\"https:\/\/salesflare.com\/\">Salesflare<\/a><\/u>, \u9762\u5411\u5c0f\u578b B2B \u516c\u53f8\u7684\u6613\u7528\u9500\u552e CRM<\/em><br>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"\u8bd5\u7528 Salesflare \u7684 CRM\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"ba8iq\">\u4ec0\u4e48\u662f\u5185\u5bb9\u8425\u9500\uff1f<\/h2>\n<p class=\"translation-block\">\u5c3d\u7ba1\u5185\u5bb9\u8425\u9500\u7684\u6982\u5ff5\u5df2\u7ecf\u5b58\u5728\u4e86\u51e0\u4e2a\u4e16\u7eaa\uff08\u8bf7\u67e5\u770b<u><a href=\"http:\/\/contentmarketinginstitute.com\/2017\/05\/content-monetize-audience\/\">\u8fd9\u4e2a\u6765\u81ea 1672 \u5e74\u7684\u4f8b\u5b50<\/a><\/u>\uff09\uff0c\u4f46\u4eba\u4eec\u4f3c\u4e4e\u4ecd\u7136\u5bf9\u5185\u5bb9\u8425\u9500\u7684\u5177\u4f53\u5185\u5bb9\u611f\u5230\u56f0\u60d1\u3002<\/p>\n<p class=\"translation-block\">\u51e0\u4e4e\u6bcf\u4e2a\u5047\u671f\uff0c\u5f53\u5bb6\u4eba\u968f\u610f\u95ee\u6211\u5de5\u4f5c\u65b9\u9762\u7684\u6700\u65b0\u60c5\u51b5\u65f6\uff0c\u6211\u90fd\u4f1a\u60f3\u8d77\u8fd9\u4e2a\u4e8b\u5b9e\u3002\u6211\u7684\u56de\u7b54\u603b\u662f\u5e26\u7740\u7591\u60d1\u7684\u795e\u60c5\u3002\"\u6211\u7684\u53d4\u53d4\u5728\u6211\u89e3\u91ca\u4e86\u6211\u7684\u5de5\u4f5c\u540e\u95ee\u9053\uff1a\"\u90a3\u4e48\uff0c\u4f60\u5230\u5e95\u662f\u505a\u4ec0\u4e48\u7684\uff1f<\/p>\n<p class=\"translation-block\">\u901a\u5e38\u7684\u505a\u6cd5\u662f\u5c06\u5185\u5bb9\u8425\u9500\u4e0e\u4ed6\u6240\u719f\u77e5\u7684<strong>\u4f20\u7edf\u8425\u9500<\/strong>\u8fdb\u884c\u5bf9\u6bd4\u3002<\/p>\n<p><a href=\"https:\/\/rocketdigit.com\/traditional-marketing\/\" class=\"translation-block\">\u4f20\u7edf\u8425\u9500<\/a> \u56f4\u7ed5\u7740\u7528\u9500\u552e\u4fe1\u606f\u4e00\u904d\u53c8\u4e00\u904d\u5730\u8f70\u70b8\u53d7\u4f17\u3002\u8fd9\u662f\u4e00\u79cd \"\u75af\u5b50 \"\u5f0f\u7684\u8425\u9500\uff1a\u5728\u5370\u5237\u54c1\u3001\u5e7f\u64ad\u6216\u7535\u89c6\u7b49\u5927\u4f17\u5a92\u4f53\u4e0a\uff0c\u7528\u4fc3\u9500\u4fe1\u606f\uff08\"\u73b0\u5728\u5c31\u4e70\u6211\"\uff09\u731b\u70c8\u62a8\u51fb\u6f5c\u5728\u5ba2\u6237\u3002\u7531\u4e8e\u5f88\u96be\u9501\u5b9a\u7279\u5b9a\u53d7\u4f17\u6216\u533a\u5206\u4fe1\u606f\uff0c\u8fd9\u5c31\u50cf\u7528\u706b\u7bad\u7b52\u8fdb\u884c\u8425\u9500\uff08\u4ef7\u683c\u4e5f\u4e0d\u83f2\uff09\u3002<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/Schermafbeelding2019-08-14om07_50_26_c7f507409c535d055fe1dd5b6b672ee8_800.png\" alt=\"\u4f20\u7edf\u8425\u9500\u4e0e\u5185\u5bb9\u8425\u9500\uff1a\u4f20\u7edf\u8425\u9500\"><figcaption class=\"translation-block\">\u4f20\u7edf\u8425\u9500\u8bd5\u56fe\u4e00\u6b65\u5230\u4f4d\u5730\u5c06\u964c\u751f\u4eba\u53d8\u6210\u4ed8\u8d39\u5ba2\u6237\u3002<\/figcaption><\/figure>\n<p class=\"translation-block\">\u4f20\u7edf\u8425\u9500\u65b9\u5f0f\u9762\u4e34\u66f4\u591a\u95ee\u9898\uff1a\u53d7\u4f17\u53d8\u5f97\u66f4\u52a0\u8b66\u60d5\u548c\u6311\u5254\u3002\ud83e\uddd0<\/p>\n<p class=\"translation-block\">\u4eba\u4eec\u4e0d\u518d\u90a3\u4e48<em>\u559c\u6b22<\/em>\u5e7f\u544a\u4e86\u3002\u6839\u636e<u><a href=\"https:\/\/www.outbrain.com\/blog\/your-consumers-trust-you-more-than-you-think\/\">\u5c3c\u5c14\u68ee\u7684\u300a\u5168\u7403\u5e7f\u544a\u4fe1\u4efb\u5ea6\u62a5\u544a\u300b<\/a><\/u>\uff0c\u4eba\u4eec\u5bf9\u6587\u5b57\u5e7f\u544a\u7684\u4fe1\u4efb\u5ea6\u4f4e\u4e8e\u4efb\u4f55\u5176\u4ed6\u5185\u5bb9\u5a92\u4f53\uff0c\u5c24\u5176\u662f\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u3002<\/p>\n<p class=\"translation-block\">\u6b64\u5916\uff0c\u81ea\u5510-\u5fb7\u96f7\u73c0\uff08Don Draper\uff09\u7684\u9f0e\u76db\u65f6\u671f\u4ee5\u6765\uff0c\u566a\u97f3\u5df2\u6025\u5267\u589e\u52a0\uff0c\u8fd9\u4f7f\u5f97\u8ba9\u4eba\u542c\u5230\u4f60\u7684\u4fe1\u606f\u53d8\u5f97\u66f4\u52a0\u56f0\u96be\u3002\u66f4\u4e0d\u7528\u8bf4\u8f6c\u5316\u5ba2\u6237\u4e86\u3002<\/p>\n<p class=\"translation-block\">\u8fdb\u5165\u5185\u5bb9\u8425\u9500\u3002\u2728<\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"ejg4c\">\u5185\u5bb9\u8425\u9500\u7684\u5b9a\u4e49<\/h2>\n<p class=\"translation-block\">\u6839\u636e\u5185\u5bb9\u8425\u9500\u534f\u4f1a\uff08\u4f60\u4f1a\u89c9\u5f97\u4ed6\u4eec\u77e5\u9053\u81ea\u5df1\u5728\u8bf4\u4ec0\u4e48\uff09\u7684\u5b9a\u4e49\uff0c\u5185\u5bb9\u8425\u9500\u662f\u6307<\/p>\n<p class=\"translation-block\">\"\u5185\u5bb9\u8425\u9500\u662f\u4e00\u79cd\u6218\u7565\u6027\u8425\u9500\u65b9\u6cd5\uff0c\u91cd\u70b9\u5728\u4e8e\u521b\u5efa\u548c\u4f20\u64ad\u6709\u4ef7\u503c\u3001\u76f8\u5173\u548c\u4e00\u81f4\u7684\u5185\u5bb9\uff0c\u4ee5\u5438\u5f15\u548c\u7559\u4f4f\u660e\u786e\u754c\u5b9a\u7684\u53d7\u4f17\uff0c\u5e76\u6700\u7ec8\u63a8\u52a8\u5ba2\u6237\u91c7\u53d6\u6709\u5229\u53ef\u56fe\u7684\u884c\u52a8\"\u3002<\/p>\n<p class=\"translation-block\">\u56e0\u6b64\uff0c<strong>\u60a8\u4e0d\u662f\u5728\u63a8\u9500\u81ea\u5df1\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u800c\u662f\u5411\u6f5c\u5728\u5ba2\u6237\u548c\u987e\u5ba2\u63d0\u4f9b\u76f8\u5173\u548c\u6709\u7528\u7684\u5185\u5bb9<\/strong>\uff0c\u5e2e\u52a9\u4ed6\u4eec\u89e3\u51b3\u95ee\u9898\u3002\u8fd9\u662f\u4e00\u9879\u957f\u671f\u6218\u7565\uff0c\u91cd\u70b9\u5728\u4e8e\u4e0e\u53d7\u4f17\u5efa\u7acb\u5173\u7cfb\u3002<\/p>\n<p class=\"translation-block\">\u5f53\u53d7\u4f17\u6700\u7ec8\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u65f6\uff0c\u4ed6\u4eec\u7684<strong>\u5fe0\u8bda\u5ea6<\/strong>\u5df2\u7ecf\u53d6\u51b3\u4e8e\u60a8\u3002\u60a8\u5df2\u7ecf\u5411\u4ed6\u4eec\u8868\u660e\uff1aa) \u60a8\u62e5\u6709\u76f8\u5173\u7684\u4e13\u4e1a\u77e5\u8bc6\uff1bb) \u60a8\u5173\u5fc3\u4ed6\u4eec\uff0c\u613f\u610f\u4e0e\u4ed6\u4eec\u5206\u4eab\u8fd9\u4e9b\u77e5\u8bc6\u3002<\/p>\n<p class=\"translation-block\">\u9ad8\u8d28\u91cf\u7684\u5185\u5bb9\u53ef\u4ee5\u8ba9\u60a8\u5728\u4e0d\u5f3a\u8feb\u5ba2\u6237\u7684\u60c5\u51b5\u4e0b\uff0c\u8ba9\u4ed6\u4eec\u6cbf\u7740 \"\u4e86\u89e3-\u4fe1\u4efb\uff08\u6700\u7ec8\u8d2d\u4e70\uff09\"\u7684\u9053\u8def\u524d\u8fdb\u3002<\/p>\n<p class=\"translation-block\">\u628a\u5b83\u60f3\u8c61\u6210\u7ea6\u4f1a\uff1a\u5982\u679c\u8bf4\u4f20\u7edf\u8425\u9500\u5c31\u50cf\u5728\u7b2c\u4e00\u6b21\u7ea6\u4f1a\u65f6\u63d0\u51fa\u95ee\u9898\uff08\u795d\u4f60\u597d\u8fd0\uff01\uff09\uff0c\u90a3\u4e48\u5185\u5bb9\u8425\u9500\u5c31\u50cf\u4f7f\u51fa\u6d51\u8eab\u89e3\u6570\uff0c\u4e00\u70b9\u4e00\u70b9\u5730\u5411\u4f60\u5fc3\u4eea\u7684\u5ba2\u6237\u6c42\u7231\uff0c\u76f4\u5230\u4ed6\u4eec\u611f\u5230\u819d\u76d6\u53d1\u8f6f\u3002\ud83e\udd70<\/p>\n<figure class=\"image regular\"><a href=\"http:\/\/traditional%20marketing%20vs%20content%20marketing:%20table\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/Schermafbeelding2019-08-14om21_02_36_c2adc7d75eddc1c23dcb316cbb51fb98_800.png\" alt=\"\u4f20\u7edf\u8425\u9500\u4e0e\u5185\u5bb9\u8425\u9500\" width=\"800\" height=\"449\"><\/a><figcaption class=\"translation-block\">\u4f20\u7edf\u8425\u9500\u4e0e\u5185\u5bb9\u8425\u9500\u7684\u6bd4\u8f83\uff1a\u60a8\u80fd\u53d1\u73b0\u4e24\u8005\u7684\u533a\u522b\u5417\uff1f<\/figcaption><\/figure>\n<p class=\"translation-block\">\u6b63\u5982\u6211\u4e4b\u524d\u63d0\u5230\u7684\uff0c\u5185\u5bb9\u8425\u9500\u5e76\u4e0d\u662f\u4ec0\u4e48\u65b0\u6982\u5ff5\u3002\u51e0\u4e2a\u4e16\u7eaa\u524d\uff0c\u54c1\u724c\u5c31\u5df2\u7ecf\u5728\u6742\u5fd7\u548c\u62a5\u7eb8\u4e0a\u53d1\u5e03\u5185\u5bb9\u4e86\u3002\u548c\u73b0\u5728\u4e00\u6837\uff0c\u5f53\u65f6\u7684\u76ee\u7684\u662f\u901a\u8fc7\u63d0\u4f9b\u76f8\u5173\u7684\u3001\u5f15\u4eba\u5165\u80dc\u7684\u4fe1\u606f\u6765\u52a0\u5f3a\u5ba2\u6237\u53c2\u4e0e\u3001\u83b7\u53d6\u5ba2\u6237\u548c<a href=\"https:\/\/www.cience.com\/blog\/increase-brand-awareness-with-outbound\/\">\u54c1\u724c\u77e5\u540d\u5ea6<\/a>\u3002<\/p>\n<p class=\"translation-block\">\u5f53\u7136\uff0c\u8fd1\u5e74\u6765\u5185\u5bb9\u8425\u9500\u5448\u7206\u70b8\u5f0f\u589e\u957f\u3002\u539f\u56e0\u663e\u800c\u6613\u89c1\uff1a\u4e92\u8054\u7f51\uff0c\u751a\u81f3\u53ef\u4ee5\u8bf4\u662f\u667a\u80fd\u624b\u673a\u3002\ud83d\udcf1 \u73b0\u5728\u751a\u81f3\u51fa\u73b0\u4e86<a href=\"https:\/\/growthbarseo.com\/blog\/the-best-content-generators-for-every-business-need\/\">\u5185\u5bb9\u751f\u6210\u5668<\/a>\uff0c\u53ef\u4ee5\u8ba9\u60a8\u5927\u89c4\u6a21\u5236\u4f5c\u5185\u5bb9\u3002<\/p>\n<p class=\"translation-block\">\u968f\u7740<a href=\"https:\/\/www.rb.com.au\/blog\/7-steps-to-create-a-perfect-digital-marketing-strategy\/\">\u6570\u5b57\u6280\u672f\u7684\u5174\u8d77<\/a>\uff0c\u4ee5\u53ca\u54c1\u724c\u4e0e\u6f5c\u5728\u5ba2\u6237\u8fdb\u884c\u5bf9\u8bdd\u7684\u53ef\u80fd\u6027\uff0c\u5373\u4f7f\u4ed6\u4eec\u5728\u5bb6\u4e2d\u6700\u72ed\u5c0f\u7684\u623f\u95f4\u91cc\u5ea6\u8fc7\u65f6\u5149\uff0c\u54c1\u724c\u4e5f\u5728\u4f7f\u7528\u5185\u5bb9\u8425\u9500\u8fd9\u79cd\u5148\u8fdb\u7684\u65b9\u6cd5\u6765\u5438\u5f15\u9ad8\u8d28\u91cf\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u57f9\u517b\u4ed6\u4eec\u53c2\u4e0e\u6f0f\u6597\uff0c\u5e76\u5c06\u4ed6\u4eec\u8f6c\u5316\u4e3a\u4ed8\u8d39\u5ba2\u6237\u3002<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/Schermafbeelding2019-08-14om07_52_11_5165c31ed08ac775e43ea400fc85a1f5_800.png\" alt=\"\u4f20\u7edf\u8425\u9500\u4e0e\u5185\u5bb9\u8425\u9500\uff1a\u5185\u5bb9\u8425\u9500\"><figcaption class=\"translation-block\">\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u5185\u5bb9\u8425\u9500\u7684\u6838\u5fc3\u662f\u5efa\u7acb\u5173\u7cfb\u3002<\/figcaption><\/figure>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"1f896\">\u5185\u5bb9\u8425\u9500\u4e3a\u4f55\u91cd\u8981\uff1f<\/h2>\n<p class=\"translation-block\">\u5411\u5ba2\u6237\u4f20\u6388\u77e5\u8bc6\u5e76\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u8d44\u6e90\uff0c\u8ba9\u4ed6\u4eec\u4e86\u89e3\u3001\u559c\u6b22\u548c\u4fe1\u4efb\u4f60\uff0c\u8fd9\u5c31\u662f\u65b0\u7684\u8425\u9500\u65b9\u5f0f\u3002\u5728\u503c\u5f97\u4fe1\u8d56\u7684\u5a92\u4f53\u4e2d\uff0c\u793e\u8bba\u5185\u5bb9\u8d85\u8fc7\u4e86\u6240\u6709\u4f20\u7edf\u6e20\u9053\u7684\u5e7f\u544a\uff0c\u5305\u62ec\u7535\u89c6\u3001\u5e7f\u64ad\u3001\u5e7f\u544a\u724c\u3001\u62a5\u7eb8\u548c\u6742\u5fd7\u3002<\/p>\n<p class=\"translation-block\">\u6240\u6709\u9886\u5148\u54c1\u724c\u90fd\u5728\u8fd9\u6837\u505a\u3002\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u4e5f\u662f\u5982\u6b64\u3002\u4e8b\u5b9e\u4e0a\uff0c<u><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/09\/2018-b2b-research-final.pdf\">\u8d85\u8fc7 91% \u7684 B2B \u516c\u53f8<\/a><\/u>\u90fd\u5728\u4f7f\u7528\u5185\u5bb9\u8425\u9500\u3002\u800c<u><a href=\"https:\/\/contentmarketinginstitute.com\/2008\/01\/seth-godin-cont\/\">\u6234\u7740\u9ec4\u8272\u773c\u955c\u7684\u8425\u9500\u5927\u5e08<\/a><\/u>\u5341\u591a\u5e74\u6765\u4e00\u76f4\u58f0\u79f0\uff0c\u5185\u5bb9\u8425\u9500\u662f\u4ec5\u5b58\u7684\u8425\u9500\u65b9\u5f0f\u3002\ud83d\ude0e<\/p>\n<p class=\"translation-block\">\u4f46\u662f\uff0c\u4f60\u751a\u81f3\u90fd\u4e0d\u5e94\u8be5\u8003\u8651\u91c7\u7528\u5185\u5bb9\u8425\u9500\u6218\u7565\uff0c\u56e0\u4e3a\u8fd9\u662f\u9177\u5b69\u5b50\u4eec\u7684\u505a\u6cd5\u3002\u4f60\u5e94\u8be5\u8fd9\u6837\u505a\uff0c\u56e0\u4e3a\u5185\u5bb9\u8425\u9500\u7684\u597d\u5904\u4f1a\u8ba9\u4f60\u5927\u5403\u4e00\u60ca\u3002<\/p>\n<p class=\"translation-block\">\u90a3\u4e48\uff0c\u5185\u5bb9\u8425\u9500\u6709\u54ea\u4e9b\u597d\u5904\u5462\uff1f\u8ba9\u6211\u4eec\u6765\u8be6\u7ec6\u4e86\u89e3\u4e00\u4e0b\u3002<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"dchrv\">1.\u5185\u5bb9\u8425\u9500\u670d\u52a1\u4e8e\u53d7\u4f17\u9700\u6c42\uff08\u628a\u53d7\u4f17\u653e\u5728\u7b2c\u4e00\u4f4d\u662f\u503c\u5f97\u7684\uff09<\/h3>\n<p class=\"translation-block\">\u5185\u5bb9\u8425\u9500\u89e3\u51b3\u7684\u662f\u5404\u884c\u5404\u4e1a\u53d7\u4f17\u9700\u6c42\u7684\u8f6c\u53d8\u3002\u5f53\u6d88\u8d39\u8005\u53d1\u751f\u53d8\u5316\u65f6\uff0c\u8425\u9500\u4eba\u5458\u9700\u8981\u91c7\u7528\u4e0d\u540c\u7684\u7b56\u7565\u3002\u81f3\u5c11\uff1a\u5982\u679c\u4ed6\u4eec\u60f3\u8ba9\u81ea\u5df1\u7684\u4fe1\u606f\u6df1\u5165\u4eba\u5fc3\u3002\ud83d\ude0f<\/p>\n<p class=\"translation-block\">\u7ef4\u73cd\u5a92\u4f53\u6570\u5b57\u8425\u9500\u4e3b\u7ba1\u5409\u5c14-\u6c83\u6bd4\uff08Gill Worby\uff09\u5982\u662f\u8bf4\uff1a<\/p>\n<p><em class=\"translation-block\">\"\u4ee5\u524d\uff0c\u6211\u4eec\u603b\u662f\u8003\u8651\u6211\u4eec\u60f3\u8c08\u8bba\u4ec0\u4e48\uff0c\u800c<strong>\u73b0\u5728\uff0c\u6211\u4eec\u8c08\u8bba\u7684\u662f\u53d7\u4f17\u5e0c\u671b\u6211\u4eec\u8bf4\u4ec0\u4e48\u3002<\/strong>\u8fd9\u662f\u5728\u4eba\u4eec\u6bcf\u65f6\u6bcf\u523b\u90fd\u5e0c\u671b\u5f97\u5230\u6559\u80b2\u3001\u5a31\u4e50\u548c\u523a\u6fc0\u7684\u80cc\u666f\u4e0b\uff0c\u8981\u6293\u4f4f\u4eba\u4eec\u7684\u6ce8\u610f\u529b\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u96be\u3002<\/em> (\u8d44\u6599\u6765\u6e90 <u><a href=\"https:\/\/insights.newscred.com\/virgin-media-executive-buy-in-for-content-marketing\/\">\u7ef4\u73cd\u5a92\u4f53\u5982\u4f55\u83b7\u5f97\u9ad8\u7ba1\u5bf9\u5185\u5bb9\u8425\u9500\u7684\u652f\u6301<\/a><\/u>)<\/p>\n<p class=\"translation-block\">\u770b\u770b\u8fd9\u4e9b\u5173\u952e\u7edf\u8ba1\u6570\u636e\u5427\uff1a<\/p>\n<ul>\n<li><strong class=\"translation-block\">\u4eba\u4eec<em>\u60f3\u8981<\/em>\u6765\u81ea\u54c1\u724c\u7684\u5185\u5bb9\u3002<\/strong>\u00a0\u6839\u636e Havas \u96c6\u56e2\u7684 \"\u6709\u610f\u4e49\u7684\u54c1\u724c \"\u7814\u7a76\u3001\u00a0<u><a href=\"https:\/\/www.havasgroup.com\/press_release\/meaningful-brands-2017-reap-greater-financial-rewards-as-they-outperform-the-stock-market-by-206\/\">84% \u7684\u4eba\u5e0c\u671b\u54c1\u724c\u521b\u9020\u5185\u5bb9<\/a><\/u>.<\/li>\n<li class=\"translation-block\">\u4e0e\u4f20\u7edf\u5e7f\u544a\u76f8\u6bd4\uff0c70% \u7684\u4e92\u8054\u7f51\u7528\u6237<strong>\u5e0c\u671b\u901a\u8fc7\u5185\u5bb9<\/strong>\u4e86\u89e3\u4ea7\u54c1\u3002(<u><a href=\"https:\/\/www.mdgadvertising.com\/marketing-insights\/infographics\/the-shift-to-native-advertising-in-marketing-infographic\/\">MDG Advertising<\/a><\/u>)<\/li>\n<li><strong class=\"translation-block\">\u6d88\u8d39\u8005\u5728\u4e00\u82f1\u91cc\u5916\u5c31\u80fd\u55c5\u5230\u63a8\u9500\u7684\u5473\u9053\uff0c\u800c\u4e14\u4ed6\u4eec\u8ba4\u4e3a\u8fd9\u79cd\u5473\u9053\u5f88\u81ed\u3002\u00a0<\/strong>\u60a8\u53ef\u4ee5 <em>\u89c9\u5f97<\/em> \u4f60\u7684\u5e7f\u544a\u80fd\u5f15\u8d77\u53d7\u4f17\u7684\u5171\u9e23\uff0c\u4f46\u6709 71% \u7684\u8bfb\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u5bf9\u90a3\u4e9b\u611f\u89c9\u50cf\u666e\u901a\u63a8\u9500\u7684\u5185\u5bb9\u5f88\u53cd\u611f\u3002(<u><a href=\"http:\/\/www.missingthemark.ads.economist.com\/\">\u7ecf\u6d4e\u5b66\u5bb6\u96c6\u56e2\u7684 \"\u672a\u8fbe\u6807 \"\u62a5\u544a<\/a>)<\/u><\/li>\n<li class=\"translation-block\">96%\u7684B2B\u4e70\u5bb6\u5e0c\u671b\u83b7\u5f97\u66f4\u591a\u6765\u81ea\u884c\u4e1a\u601d\u60f3\u9886\u8896\u7684<strong>\u5185\u5bb9<\/strong>\uff08Demand Gen Report\uff0c2016\uff09\u3002<\/li>\n<li class=\"translation-block\">\u51e0\u4e4e\u6240\u6709\u6700\u6210\u529f\u7684 B2B \u5185\u5bb9\u8425\u9500\u4eba\u5458 (92%) \u90fd\u5c06\u53d7\u4f17\u7684\u4fe1\u606f\u9700\u6c42<\/strong>\u7f6e\u4e8e\u4fc3\u9500\u4fe1\u606f\u4e4b\u4e0a\u3002(<u><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2018\/10\/2019_B2B_Research_Final-10_10_18.pdf\">\u5185\u5bb9\u8425\u9500\u7814\u7a76\u6240\uff0c2018<\/a><\/u>)<\/li>\n<\/ul>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"5jpju\">2.\u5185\u5bb9\u8425\u9500\u52a9\u529b\u5ba2\u6237\u4e4b\u65c5<\/h3>\n<p class=\"translation-block\">\u6240\u4ee5\uff0c\u60f3\u8c61\u4e00\u4e0b\u4f60\u6b63\u5728\u5e02\u573a\u4e0a\u8d2d\u4e70\u964d\u566a\u8033\u673a\uff08\u987a\u4fbf\u8bf4\u4e00\u53e5\uff0c\u8fd9\u662f\u4e2a\u597d\u4e3b\u610f\uff0c\u5b83\u80fd\u5e2e\u52a9\u4f60\u96c6\u4e2d\u7cbe\u529b\u628a\u6240\u6709\u5185\u5bb9\u9001\u51fa\u53bb\uff09\u3002<\/p>\n<p class=\"translation-block\">\u73b0\u5728\u4f60\u8981\u505a\u7684\u7b2c\u4e00\u4ef6\u4e8b\u662f\u4ec0\u4e48\uff1f\u6211\u731c\u4f60\u4f1a\u5728\u8c37\u6b4c\u4e0a\u8f93\u5165\u67d0\u79cd\u67e5\u8be2\uff1a\"\u6700\u597d\u7684\u964d\u566a\u8033\u673a\"\uff0c\u6216\u8005 \"\u964d\u566a\u8033\u673a\u5bf9\u6bd4\"\uff0c\u751a\u81f3 \"\u6211\u5e94\u8be5\u4e70\u4ec0\u4e48\u6837\u7684\u964d\u566a\u8033\u673a\u624d\u80fd\u770b\u8d77\u6765\u50cf\u529e\u516c\u5ba4\u6f6e\u4eba\uff1f<\/p>\n<p>\u4f60\u731c\u600e\u4e48\u7740\uff0c\u5982\u679c\u8fd9\u662f\u4f60\u7684\u7b56\u7565\uff0c\u90a3\u4f60\u5e76\u4e0d\u5b64\u5355\u3002\u6839\u636e\u00a0<u><a href=\"https:\/\/www.slideshare.net\/sales-summit\/how-sales-can-help-generate-more-leads-than-ever-before-quinn-whissen-vertical-measures\">GroupM<\/a><\/u>\u9ad8\u8fbe 86% \u7684\u4e70\u5bb6 <strong>\u5f00\u59cb\u4ed6\u4eec\u7684 <a href=\"https:\/\/www.nextiva.com\/blog\/digital-customer-journey.html\">\u5ba2\u6237\u65c5\u7a0b<\/a><\/strong> <strong class=\"translation-block\">\u975e\u54c1\u724c\u641c\u7d22\u67e5\u8be2\u3002\ud83d\uddb1\ufe0f<\/strong><\/p>\n<p class=\"translation-block\">\u66f4\u91cd\u8981\u7684\u662f\uff1a\u7528\u6237\u4fe1\u4efb\u4ed6\u4eec\u4e00\u8def\u4e0a\u9047\u5230\u7684\uff08\u975e\u4fc3\u9500\uff09\u5185\u5bb9\u3002\u5728\u7814\u7a76\u8d2d\u4e70\u51b3\u7b56\u65f6\uff0c<u><a href=\"https:\/\/www.imforza.com\/blog\/8-seo-stats-that-are-hard-to-ignore\/\">85% \u7684\u7528\u6237\u4f1a\u5ffd\u7565\u4ed8\u8d39\u5e7f\u544a\u800c\u5173\u6ce8\u6709\u673a\u641c\u7d22\u7ed3\u679c<\/a><\/u>\u3002<\/p>\n<p class=\"translation-block\">\u4f46\u662f\uff0c\u6d88\u8d39\u8005\u4e0d\u4ec5\u4f1a\u5728\u8d2d\u4e70\u524d\u8fdb\u884c\u9605\u8bfb\uff0c\u5185\u5bb9\u8fd8\u6709\u52a9\u4e8e<strong>\u5851\u9020<a href=\"https:\/\/getvoip.com\/blog\/2019\/05\/22\/roi-customer-experience\/\">\u5ba2\u6237\u4f53\u9a8c<\/a>\u3002<\/strong>\u5185\u5bb9\u53ef\u4ee5\u5728\u591a\u4e2a\u6e20\u9053\u4e0a\u63d0\u4f9b\u8fde\u8d2f\u7684\u4f53\u9a8c\uff0c\u800c\u8fd9\u6b63\u662f\u6d88\u8d39\u8005\u5728\u8fd9\u4e2a\u6570\u5b57\u65f6\u4ee3\u6240\u671f\u671b\u7684\u3002<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"177im\">3.\u5185\u5bb9\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u4fe1\u4efb\u5ea6\u548c\u5fe0\u8bda\u5ea6<\/h3>\n<p class=\"translation-block\">\u7814\u7a76\u7ed3\u679c\u6709\u529b\u5730\u8bc1\u660e\u4e86<strong>\u5ba2\u6237\u81f3\u4e0a\u8425\u9500\u7684\u91cd\u8981\u6027\uff1a<\/strong>\u5f53\u54c1\u724c\u521b\u9020\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u6765\u6559\u80b2\u548c\u544a\u77e5\u6d88\u8d39\u8005\u65f6\uff0c\u5bf9\u6d88\u8d39\u8005\u548c\u54c1\u724c\u6765\u8bf4\u90fd\u662f\u53cc\u8d62\u7684\u5c40\u9762\u3002<\/p>\n<p><strong class=\"translation-block\">\u5185\u5bb9\u51b3\u5b9a\u4e86\u4eba\u4eec\u5bf9\u54c1\u724c\u7684\u611f\u53d7\u3002<\/strong>\u00a0\u4e00\u4e2a\u54c1\u724c\u5728 \"\u6539\u5584\u4e2a\u4eba\u5e78\u798f\u611f \"\u65b9\u9762\u7684\u8868\u73b0\uff0c\u6709 71% \u53d6\u51b3\u4e8e\u5185\u5bb9\u5f3a\u5ea6\uff0c\u8fd9\u51b3\u5b9a\u4e86\u4eba\u4eec\u8ba4\u4e3a\u54c1\u724c\u6709\u591a\u6709\u610f\u4e49\u3002\u987e\u5ba2\u613f\u610f\u4e3a\u6709\u610f\u4e49\u7684\u54c1\u724c\u652f\u4ed8\u66f4\u591a\u3002\u6839\u636e\u00a0<u><a href=\"https:\/\/insights.newscred.com\/meaningful-brands-2017-content-revenue-loyalty\/\">\u54c8\u74e6\u65af\u96c6\u56e2<\/a><\/u>\u5728\u54c1\u724c\u8425\u9500\u4e2d\uff0c\"\u6709\u610f\u4e49 \"\u53ef\u4f7f\u94b1\u5305\u4efd\u989d\u589e\u52a0\u4e5d\u500d\u3002\ud83d\udcb8<\/p>\n<p class=\"translation-block\">\u6700\u540e\uff0c<strong>\u6d88\u8d39\u5185\u5bb9\u5927\u5927\u589e\u52a0\u4e86\u4eb2\u548c\u529b\u548c\u4fe1\u4efb\u611f<\/strong>\uff0c\u800c\u8fd9\u4e9b\u5bf9\u54c1\u724c\u7684\u597d\u611f\u5b9e\u9645\u4e0a\u4f1a\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u800c\u589e\u52a0\u3002(\u8d44\u6599\u6765\u6e90<u><a href=\"http:\/\/ww2.conductor.com\/rs\/149-ZMU-763\/images\/Power_of_Content_Conductor_Research.pdf\">\u5185\u5bb9\u7684\u529b\u91cf\uff1a\u5185\u5bb9\u8425\u9500\u5982\u4f55\u5f71\u54cd\u8d2d\u4e70\u51b3\u7b56\u3001\u54c1\u724c\u4eb2\u548c\u529b\u548c\u4fe1\u4efb\u5ea6<\/a><\/u>)<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"933tr\">4.\u60f3\u8981\u66f4\u591a\u66f4\u597d\u7684\u7ebf\u7d22\uff1f\u5185\u5bb9\u53ef\u4ee5\u505a\u5230\u8fd9\u4e00\u70b9\uff01<\/h3>\n<p class=\"translation-block\">\u4e0d\u7ba1\u6d88\u8d39\u8005\u662f\u5426\u613f\u610f\u770b\uff0c\u90fd\u5411\u4ed6\u4eec\u63d0\u4f9b\u5e7f\u544a\uff0c\u4f1a\u88ab\u6d88\u8d39\u8005\u8ba4\u4e3a\u662f\u50ac\u4fc3\u6027\u3001\u5e72\u6270\u6027\u548c\u4fb5\u5165\u6027\u7684\u3002<\/p>\n<p class=\"translation-block\">\u4e8b\u5b9e\u8bc1\u660e\uff0c<strong>\u4eca\u5929\u7684\u4eba\u4eec\u4e00\u822c\u4e0d\u4f1a\u5bf9\u8fd9\u79cd\u4ea7\u54c1\u63a8\u9500\u505a\u51fa\u53cd\u5e94<\/strong>\u3002\ud83d\ude29<\/p>\n<p class=\"translation-block\">\u6216\u8005\uff0c\u4f60\u662f\u6781\u5c11\u6570\u4e0d\u4f1a\u5728\u5e7f\u544a\u51fa\u73b0\u5e76\u6253\u65ad\u4f60\u6700\u559c\u6b22\u7684\u7535\u89c6\u8282\u76ee\u65f6\u6309\u4e0b\u5feb\u8fdb\u6309\u94ae\u7684\u4eba\u5417\uff1f<\/p>\n<p class=\"translation-block\">\u8981\u627e\u5230\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u8fd8\u6709\u5176\u4ed6\u66f4\u597d\u7684\u65b9\u6cd5\uff1a\u5185\u5bb9\u8425\u9500\u3002\u4e0d\u53ea\u662f\u6211\u4eec\u8fd9\u4e48\u8bf4\u3002\u8fd9\u91cc\u6709\u4e00\u4e9b\u7814\u7a76\u4e3a\u8bc1\uff1a<\/p>\n<ul>\n<li><strong class=\"translation-block\">74% \u7684\u516c\u53f8\u8868\u793a\uff0c\u5185\u5bb9\u8425\u9500\u6b63\u5728\u63d0\u9ad8\u6f5c\u5728\u5ba2\u6237\u7684\u8d28\u91cf\u548c\u6570\u91cf\u3002<\/strong> \u5982\u679c\u60a8\u8981\u5bfb\u627e\u7684\u662f\u9002\u5408\u9500\u552e\u7684\u7ebf\u7d22\uff0c\u90a3\u4e48\u6ca1\u6709\u4ec0\u4e48\u6bd4\u57fa\u4e8e\u660e\u667a\u7b56\u7565\u7684\u9ad8\u8d28\u91cf\u5185\u5bb9\u66f4\u91cd\u8981\u4e86\u3002<\/li>\n<\/ul>\n<p><em class=\"translation-block\">\u8d44\u6599\u6765\u6e90<\/em> (<u><a href=\"http:\/\/www.curata.com\/resources\/ebooks\/business-blogging-secrets-revealed\">\u5e93\u62c9\u5854<\/a><\/u>)<\/p>\n<ul>\n<li class=\"translation-block\">\u6839\u636e Hubspot \u7684\u7814\u7a76\uff0c\u5185\u5bb9\u8425\u9500\u83b7\u5f97\u7684\u6f5c\u5728\u5ba2\u6237<strong>\u662f\u4ed8\u8d39\u641c\u7d22\u5e7f\u544a\u7684\u4e09\u500d<\/strong>\uff08\u6765\u6e90\uff1aHubspot.com\uff09\uff1a<u><a href=\"http:\/\/www.demandmetric.com\/content\/content-marketing-infographic\">http:\/\/www.demandmetric.com\/content\/content-marketing-infographic<\/a><\/u>)<\/li>\n<li class=\"translation-block\">\u6b64\u5916\uff0c<u><a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\">82%<\/a><\/u>\u7684\u5ba2\u6237\u5728\u9605\u8bfb\u5b9a\u5236\u5185\u5bb9<\/strong>\u540e\u5bf9\u516c\u53f8\u7684\u770b\u6cd5<strong>\u66f4\u52a0\u79ef\u6781\uff0c70%\u7684\u5ba2\u6237\u5728\u53c2\u4e0e\u5185\u5bb9\u8425\u9500\u540e\u4e0e\u4f01\u4e1a\u7684\u5173\u7cfb<strong>\u66f4\u52a0\u5bc6\u5207<\/strong>\u3002\u56e0\u6b64\uff0c\u5f15\u5165\u5185\u5bb9\u8425\u9500\u6218\u7565\u540e\uff0c\u6f5c\u5728\u5ba2\u6237\u7684\u8d28\u91cf\u548c\u6570\u91cf\u90fd\u4f1a\u63d0\u9ad8\u3002(\u8d44\u6599\u6765\u6e90<u><a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\">https:\/\/www.demandmetric.com\/content\/content-marketing-infographic<\/a><\/u>)<\/li>\n<\/ul>\n<p class=\"translation-block\">\u6700\u540e\uff0c\u6570\u5b57\u5e73\u53f0\u4e0a\u7684\u4ed8\u8d39\u5e7f\u544a\u901a\u5e38\u4e5f\u4f9d\u8d56\u4e8e\u826f\u597d\u7684\u5185\u5bb9\u3002\u60a8\u662f\u5426\u8ba4\u4e3a\u60a8\u7684 \"\u7acb\u5373\u8d2d\u4e70 \"\u5e7f\u544a\u4f1a\u5728 Facebook \u4e0a\u53d6\u5f97\u5f88\u597d\u7684\u6548\u679c\uff1f<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"crcn3\">5.\u5185\u5bb9\u4fc3\u8fdb\u9500\u552e\uff0c\u63a8\u52a8\u8d2d\u4e70\u51b3\u7b56<\/h3>\n<p class=\"translation-block\">\u5185\u5bb9\u8425\u9500\u53ef\u80fd\u9700\u8981\u66f4\u591a\u7684\u65f6\u95f4\u3001<u><a href=\"http:\/\/contentmarketinginstitute.com\/2015\/06\/content-marketing-program-missing\/\">\u8010\u5fc3<\/a><\/u>\u548c\u957f\u671f\u7684\u52aa\u529b\uff0c\u4f46\u56de\u62a5\u8981\u5927\u5f97\u591a\u3002\u53ea\u8981\u8003\u8651\u4e00\u4e0b\u5bf9\u8d2d\u4e70\u51b3\u7b56\u548c\u9500\u552e\u7684\u5f71\u54cd\uff1a \ud83d\udc47<\/p>\n<ul>\n<li class=\"translation-block\">\u5185\u5bb9\u8425\u9500\u53ef\u63d0\u9ad8<u><a href=\"http:\/\/contentmarketinginstitute.com\/2016\/02\/increase-conversions-journey\/\">\u8f6c\u5316\u7387<\/a><\/u>\u3002\u4e8b\u5b9e\u4e0a\uff0c\u6839\u636e\u7814\u7a76\uff0c\u5728\u5c06\u4eba\u4eec\u8f6c\u5316\u4e3a\u6f5c\u5728\u5ba2\u6237\u548c<a href=\"https:\/\/www.marketingmedian.com\/turn-leads-into-customers\/\">\u5c06\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u4e3a\u5ba2\u6237<\/a>\u65b9\u9762\uff0c\u5185\u5bb9\u8425\u9500\u7684<u><strong><a href=\"http:\/\/contentmarketinginstitute.com\/2015\/03\/buy-in-conversation-content-marketing\/\">\u8f6c\u5316\u80fd\u529b<\/a><\/strong><\/u>\u662f<strong>\u4f20\u7edf\u8425\u9500<\/strong>\u7684\u516d\u500d\u3002<\/li>\n<li class=\"translation-block\">47% \u7684\u4e70\u5bb6\u5728\u4e0e\u9500\u552e\u4ee3\u8868\u63a5\u89e6\u4e4b\u524d\u6d4f\u89c8\u4e86 3 \u81f3 5 \u7bc7\u5185\u5bb9\uff08\u6765\u6e90\uff1a<u>&lt;aref\uff1a<u><a href=\"https:\/\/www.demandgenreport.com\/resources\/research\/2016-content-preferences-survey-b2b-buyers-value-content-that-offers-data-and-analysis\">\u9700\u6c42\u521b\u9020\u62a5\u544a<\/a><\/u>)<\/li>\n<li><strong class=\"translation-block\">\u5185\u5bb9\u5f71\u54cd\u8d2d\u4e70\u51b3\u7b56\u3002<\/strong>\u00a0\u56db\u5206\u4e4b\u4e09\u7684\u4e70\u5bb6\u8868\u793a\uff0c\u6f5c\u5728\u4f9b\u5e94\u5546\u7684\u5185\u5bb9\u5bf9\u4ed6\u4eec\u9009\u62e9\u54ea\u5bb6\u4f9b\u5e94\u5546\u6709 \"\u91cd\u5927\u5f71\u54cd\"\u3002\u6b64\u5916\u00a0<u><a href=\"http:\/\/e61c88871f1fbaa6388d-c1e3bb10b0333d7ff7aa972d61f8c669.r29.cf1.rackcdn.com\/DGR_DG061_SURV_B2BBuyers_Jun_2017_Final.pdf\">89% \u7684\u53d7\u8bbf\u8005<\/a><\/u>\u00a0\u6307\u51fa\uff0c\u83b7\u80dc\u4f9b\u5e94\u5546 \"\u63d0\u4f9b\u7684\u5185\u5bb9\u66f4\u5bb9\u6613\u663e\u793a\u6295\u8d44\u56de\u62a5\u7387\u548c\/\u6216\u5efa\u7acb\u4e00\u4e2a <a href=\"https:\/\/visme.co\/blog\/business-case-template\">\u5546\u4e1a\u6848\u4f8b<\/a> \u8d2d\u4e70\"\u3002<\/li>\n<li><strong class=\"translation-block\">\u6d88\u8d39\u6559\u80b2\u5185\u5bb9\u53ef\u663e\u8457\u63d0\u9ad8\u8d2d\u4e70\u53ef\u80fd\u6027<\/strong>.\u7acb\u5373\u4ea7\u751f\u7684\u6548\u679c\u6700\u5f3a\uff0c\u4e00\u5468\u540e\u4f1a\u6709\u6240\u51cf\u5f31\u3002(<u><a href=\"http:\/\/ww2.conductor.com\/rs\/149-ZMU-763\/images\/Power_of_Content_Conductor_Research.pdf\">\u5185\u5bb9\u7684\u529b\u91cf\uff1a\u5185\u5bb9\u8425\u9500\u5982\u4f55\u5f71\u54cd\u8d2d\u4e70\u51b3\u7b56\u3001\u54c1\u724c\u4eb2\u548c\u529b\u548c\u4fe1\u4efb\u5ea6<\/a><\/u>)<\/li>\n<\/ul>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"dhone\">6.\u5185\u5bb9\u8425\u9500\u7701\u94b1<\/h3>\n<p class=\"translation-block\">\u4f20\u7edf\u7684\u8425\u9500\u65b9\u5f0f\uff0c\u5982\u5370\u5237\u54c1\u3001\u7535\u53f0\u548c\u5e7f\u64ad\u5a92\u4f53\uff0c\u662f\u5f00\u5c55\u8425\u9500\u6d3b\u52a8\u7684\u6602\u8d35\u624b\u6bb5\u3002\u8ba9\u6211\u4eec\u9762\u5bf9\u73b0\u5b9e\u5427\uff1a\u5bf9\u6211\u4eec\u4e2d\u7684\u4e00\u4e9b\u4eba\u6765\u8bf4\uff0c\u5728\u5927\u4f17\u5a92\u4f53\u4e0a\u520a\u767b\u9ec4\u91d1\u5e7f\u544a\u4f4d\u6c38\u8fdc\u4e0d\u4f1a\u662f\u4e00\u4e2a\u53ef\u884c\u7684\u9009\u62e9\u3002<\/p>\n<p class=\"translation-block\">\u5185\u5bb9\u66f4\u5177\u6210\u672c\u6548\u76ca\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5b83\u8fd8\u66f4\u5bb9\u6613\u51c6\u786e\u5b9a\u4f4d\u53d7\u4f17\u3002\ud83c\udfaf\uff08\u6765\u6e90\uff1aDemandMetric<u><a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\">DemandMetric<\/a><\/u>)<\/p>\n<p class=\"translation-block\">\u5f53<a href=\"https:\/\/www.reportingninja.com\/blog\/paid-search-analytics\">\u5185\u5bb9\u8425\u9500\u548c\u4ed8\u8d39\u641c\u7d22<\/a>\u76f8\u4e92\u5bf9\u7acb\u65f6\uff1a<\/p>\n<ul>\n<li class=\"translation-block\">\u5185\u5bb9\u8425\u9500\u65e2\u6709<strong>\u8f83\u4f4e\u7684\u524d\u671f\u6210\u672c\uff0c\u53c8\u6709\u8f83\u6df1\u7684\u957f\u671f\u6548\u76ca<\/strong>\uff08\u6765\u6e90\uff1aKapost \u6700\u8fd1\u7684<u><a href=\"http:\/\/www.oracle.com\/webfolder\/mediaeloqua\/documents\/Content+Marketing+Kapost+Eloqua+ebook.pdf\"> \u7814\u7a76<\/a><\/u>\uff09\u3002<\/li>\n<li class=\"translation-block\">\u5185\u5bb9\u8425\u9500<strong>\u7684\u6210\u672c<\/strong>\u6bd4\u4f20\u7edf\u6e20\u9053\u4f4e 62%\uff0c<strong>\u4ea7\u751f\u7684\u6f5c\u5728\u5ba2\u6237\u6570\u91cf\u662f\u4f20\u7edf\u6e20\u9053\u7684 3 \u500d\u3002<\/strong>\uff08<u><a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\">\u9700\u6c42\u5ea6\u91cf<\/a><\/u>\uff09<\/li>\n<li class=\"translation-block\">\u6700\u8fd1\u7684\u4e00\u9879<u><a href=\"http:\/\/www.oracle.com\/webfolder\/mediaeloqua\/documents\/Content+Marketing+Kapost+Eloqua+ebook.pdf\"> \u7814\u7a76<\/a><\/u>\u8003\u8651\u4e86\u96c7\u4f63\u5185\u5bb9\u8425\u9500\u56e2\u961f\u4e0e\u521b\u5efa\u4ed8\u8d39\u641c\u7d22\u6d3b\u52a8\u7684\u6210\u672c\u5bf9\u6bd4\u3002\u5bf9\u4e8e\u5927\u4e2d\u578b\u4f01\u4e1a\u800c\u8a00\uff0c\u5185\u5bb9\u8425\u9500\u7684\u6bcf\u6761\u7ebf\u7d22\u6210\u672c<strong><u><a href=\"http:\/\/www.oracle.com\/webfolder\/mediaeloqua\/documents\/Content+Marketing+Kapost+Eloqua+ebook.pdf\">41%<\/a><\/u> <\/strong>\u4f4e\u4e8e\u4ed8\u8d39\u641c\u7d22\u3002<\/li>\n<li><strong class=\"translation-block\">\u6700\u6709\u6548\u7684 B2B \u8425\u9500\u4eba\u5458\u5c06 42% \u7684\u9884\u7b97\u7528\u4e8e\u5185\u5bb9\u3002\u00a0<\/strong> \u5728\u5185\u5bb9\u4e0a\u82b1\u7684\u94b1\u8d8a\u591a\uff0c\u56de\u62a5\u5c31\u8d8a\u597d\u3002 <em>\u8d44\u6599\u6765\u6e90<\/em> (<u><a 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