{"id":57009,"date":"2020-02-20T09:27:18","date_gmt":"2020-02-20T07:27:18","guid":{"rendered":"https:\/\/blog.salesflare.com\/how-to-pitch-to-investors"},"modified":"2025-07-03T10:19:43","modified_gmt":"2025-07-03T08:19:43","slug":"how-to-pitch-to-investors","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/zh\/\u5982\u4f55\u5411\u6295\u8d44\u8005\u63a8\u4ecb","title":{"rendered":"\u5982\u4f55\u5b8c\u6210\u6295\u8d44\u8005\u63a8\u4ecb\u5e76\u83b7\u5f97\u8d44\u91d1"},"content":{"rendered":"

How to Nail Your Investor Pitch and Get Funded<\/h1>\n

Startup Funding Masterclass: Part Eight<\/h2>\n
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Photographer: Campaign Creators<\/a><\/figcaption><\/figure>\n

When pitching to an investor a good pitch deck<\/a><\/u> is very important, but so is the way you deliver the investor pitch.<\/p>\n

If you are anything like me, then you probably have had a similar experience.<\/p>\n

\u201cFollowing a short but stressful struggle with the local video system, you stand in front of the audience and start to paraphrase<\/a> the information on your slides. A bit like a newsreader, but certainly not with the same clarity or tone. 3 minutes in and the first investor is flicking through your slides. 5 minutes in and the first iPhone pops up.\u201d<\/em><\/p>\n

People are simply not good at giving attention nor remembering. Therefore you have to nail your investor pitch in order for your message to be received.<\/p>\n

Luckily we have got you covered with some key tips. Let\u2019s dive in and figure out how to nail your pitch.<\/p>\n

This post is Part Eight in a new Masterclass series on Startup Funding<\/a>. Funding is the fuel that every business runs on. Knowing the ins and outs of funding is therefore essential if you want your startup to be successful. We searched for a compact-yet-comprehensive guide on startup funding and found it nowhere, so we decided to build one ourselves. This is that essential guide.<\/em><\/p>\n

We bring it to you in partnership with Belgium\u2019s largest startup and scale-up accelerator Start it @KBC<\/u><\/em><\/a>, supporting and promoting more than 1.000 entrepreneurs with innovative ideas and scalable business models.<\/em><\/p><\/blockquote>\n

\u2013 Jeroen Corthout, Co-Founder<\/em> Salesflare<\/a><\/u>, an easy-to-use sales CRM for small B2B companies<\/em>
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If you\u2019re looking for advice on how to build up your slides, check our previous post on how to make the perfect pitch deck<\/a><\/u>. \ud83d\udc48<\/p>\n

If you\u2019re ready to nail the delivery of your investor pitch, read on!<\/p>\n

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Pitch to the right person<\/h2>\n

Are you about to pitch to the right partner of your favorite VC and only looking for tips on how to nail the investor pitch?<\/p>\n

Then go ahead and skip this section! (\ud83e\udd1e\ud83e\udd1e)<\/p>\n

Are you not sure if you are pitching to the right person or did you not book any meetings yet?<\/p>\n

Then this section is for you. \ud83d\udc4a<\/p>\n

Before we dive into how to nail the investor pitch, we want to give you some tips on how to pitch to the right person at the right moment.<\/p>\n

Find the right person<\/h3>\n

The goal of pitching is to secure an investment in your startup. So there are two types of useful pitches.<\/p>\n

Either you pitch in front of a decision maker with a potential direct impact.<\/em><\/p>\n

Or you pitch in order to get a step closer to the above decision maker.<\/em><\/p>\n

All the rest is either marketing, practice, or a waste of time.<\/p>\n

In order to find the right person, we need to take another look at how venture funds and investors function<\/a><\/u>.<\/p>\n

Typically investors have a partnership structure in which investment decisions are made by a group of senior partners.<\/p>\n

This can be a structured process with a so-called \u201cinvestment committee\u201d and teams pitching internally for permission to invest, or this can be informal with partners only requiring signoff by the managing partner. Or anything in between.<\/p>\n

Whatever the exact process, you will have a partner who proposes his newest exciting investment opportunity to the rest of the team.<\/p>\n

Getting the investment is thus a matter of convincing the right partner(s) to endorse your startup in the internal decision-making process.<\/p>\n

To recognize the right partner, consider the following key considerations:<\/p>\n