{"id":56999,"date":"2019-06-18T10:35:24","date_gmt":"2019-06-18T08:35:24","guid":{"rendered":"https:\/\/blog.salesflare.com\/email-marketing-best-practices"},"modified":"2025-09-22T18:33:37","modified_gmt":"2025-09-22T16:33:37","slug":"email-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/zh\/\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6700\u4f73\u5b9e\u8df5","title":{"rendered":"\u5e94\u9075\u5faa\u7684 8 \u9879\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6700\u4f73\u5b9e\u8df5"},"content":{"rendered":"<h1>\u5e94\u9075\u5faa\u7684 8 \u9879\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6700\u4f73\u5b9e\u8df5<\/h1>\n<h2 class=\"h2-subheader\">Faye Napigkit\uff08Campaign Monitor \u7684\u9700\u6c42\u521b\u9020\u534f\u8c03\u5458\uff09\u7684\u7279\u9080\u535a\u5ba2<\/h2>\n<figure class=\"image regular\"><a href=\"http:\/\/email%20marketing%20best%20practices%20to%20do%20well%20in%20the%20inbox\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_e3e522c789ec99a8f35a60f420c0ae2c_800.jpg\" alt=\"\u8c37\u6b4c Gmail \u6536\u4ef6\u7bb1\uff08\u5982\u679c\u5728\u535a\u5ba2\/\u6587\u7ae0\u4e2d\u4f7f\u7528\u7167\u7247\uff0c\u8bf7\u94fe\u63a5\u56de\u6211\u4eec\u7684\u7f51\u7ad9 hostsorter.com :D\uff09\"><\/a><figcaption>\u6444\u5f71\u5e08 <a href=\"https:\/\/hostreviews.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">\u4e3b\u6301\u4eba\u8bc4\u8bba<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u7535\u5b50\u90ae\u4ef6\u65e0\u7591\u662f\u5f53\u4eca\u4f01\u4e1a\u4f7f\u7528\u7684\u6700\u6709\u6548\u7684\u6570\u5b57<a href=\"https:\/\/thezeroed.com\/12-best-b2b-marketing-channels-to-try-in-2020\/\">\u8425\u9500\u6e20\u9053<\/a>\u4e4b\u4e00\u3002\u6ca1\u6709\u4efb\u4f55\u5176\u4ed6\u6e20\u9053\u80fd\u591f\u8d85\u8d8a\u751a\u81f3\u5ab2\u7f8e\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6240\u5e26\u6765\u7684\u56de\u62a5\u6c34\u5e73\u3002<\/p>\n<p class=\"translation-block\">\u7136\u800c\uff0c\u8981\u60f3\u83b7\u5f97\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6240\u80fd\u5e26\u6765\u7684\u6536\u76ca\uff0c\u60a8\u5fc5\u987b\u9075\u5faa\u6240\u6709\u6700\u4f73\u5b9e\u8df5\u3002<\/p>\n<p class=\"translation-block\">\u4e0d\u4e86\u89e3\u5b83\u4eec\u662f\u4ec0\u4e48\uff1f\u4e0d\u7528\u62c5\u5fc3\u3002\u7ee7\u7eed\u9605\u8bfb\uff0c\u4e86\u89e3\u5f53\u524d\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6700\u4f73\u5b9e\u8df5\u3002<\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"asfqp\">1.\u4f7f\u7528\u6b63\u786e\u7684\u7535\u5b50\u90ae\u4ef6\u670d\u52a1\u3002<\/h2>\n<p><span style=\"font-weight: 400;\">\u65e0\u8bba\u4ea7\u54c1\u3001\u670d\u52a1\u6216\u7ec4\u7ec7\u89c4\u6a21\u5982\u4f55\uff0c\u9009\u62e9\u6b63\u786e\u7684 <a href=\"https:\/\/blog.flock.com\/best-emails-for-companies\">\u7535\u90ae\u670d\u52a1<\/a> \u6216\u5e73\u53f0\u5bf9\u4e8e\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002\u62e5\u6709\u4e00\u4e2a\u529f\u80fd\u4e30\u5bcc\u7684\u5e73\u53f0\u5e76\u4e0d\u610f\u5473\u7740\u5b83\u4f1a\u8ba9\u4f60\u7684\u53e3\u888b \"\u5403\u4e0d\u6d88\"\u3002 <\/span><a href=\"https:\/\/www.emailvendorselection.com\/free-cheap-email-marketing-software-comparison\"><span style=\"font-weight: 400;\">\u5ec9\u4ef7\u548c\u514d\u8d39\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\" class=\"translation-block\"> \u8fd9\u4e9b\u5e73\u53f0\u4ee5\u4f4e\u5ec9\u7684\u4ef7\u683c\u63d0\u4f9b\u5927\u91cf\u529f\u80fd\u3002\u4ed4\u7ec6\u8003\u8651\u60a8\u7684\u9884\u7b97\uff0c\u9009\u62e9\u4e00\u4e2a\u5177\u5907\u5927\u90e8\u5206\uff08\u5982\u679c\u4e0d\u662f\u5168\u90e8\uff09\u8fd9\u4e9b\u529f\u80fd\u7684\u5e73\u53f0\u3002<\/span><\/p>\n<ul>\n<li><strong class=\"translation-block\">\u96c6\u6210 <\/strong>- \u901a\u8fc7\u4e00\u4e2a\u53ef\u5c06\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u53ca\u5176\u4ed6\u7b2c\u4e09\u65b9\u5e94\u7528\u7a0b\u5e8f\u6574\u5408\u5230\u5176\u4e2d\u7684\u5e73\u53f0\uff0c\u7b80\u5316\u6574\u4e2a\u5de5\u4f5c\u6d41\u7a0b\u3002<\/li>\n<li><strong class=\"translation-block\">\u5206\u6790 <\/strong>- \u60a8\u7684\u5e73\u53f0\u5e94\u5177\u5907\u5206\u6790\u529f\u80fd\uff0c\u5e2e\u52a9\u60a8\u51c6\u786e\u8861\u91cf\u7535\u5b50\u90ae\u4ef6\u6027\u80fd\u3002<\/li>\n<li><strong class=\"translation-block\">\u53ef\u6269\u5c55\u6027 <\/strong>- \u9009\u62e9\u4e00\u4e2a\u80fd\u968f\u7740\u516c\u53f8\u53d1\u5c55\u800c\u6269\u5c55\u7684\u5e73\u53f0\uff0c\u907f\u514d\u9891\u7e41\u5207\u6362\u5e73\u53f0\u7684\u9ebb\u70e6\u3002<\/li>\n<li><strong class=\"translation-block\">\u81ea\u52a8\u5316 <\/strong>- \u4f7f\u7528\u5177\u6709\u4ee5\u4e0b\u529f\u80fd\u7684\u5e73\u53f0 <a href=\"https:\/\/www.salesforce.com\/au\/marketing\/engagement\/email-marketing\/\">\u5f3a\u5927\u7684\u81ea\u52a8\u5316\u529f\u80fd<\/a> \u8fd9\u6837\u5c31\u4e0d\u7528\u624b\u52a8\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u4e86\u3002<\/li>\n<\/ul>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"af11a\">2.\u65b9\u4fbf\u8ba2\u9605\u60a8\u7684\u5217\u8868\u3002<\/h2>\n<p class=\"translation-block\">\u5982\u679c\u4f60\u60f3\u589e\u52a0\u8ba2\u9605\u8005\u7684\u6570\u91cf\uff0c\u5c31\u5fc5\u987b\u8ba9\u7f51\u7ad9\u8bbf\u5ba2\u80fd\u591f\u8f7b\u677e\u8ba2\u9605\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u6b64\u7c7b\u8ba2\u9605\u8868\u5355\u9f13\u52b1\u7528\u6237\u6ce8\u518c\uff1a<\/p>\n<ul>\n<li><strong class=\"translation-block\">\u767b\u9646\u9875\u9762 <\/strong>- \u5730\u70b9 <a href=\"https:\/\/blog.bluetuskr.com\/ecommerce-landing-page-best-practices\">\u7740\u9646\u9875<\/a> \u5728\u7f51\u7ad9\u7684\u9ad8\u6d41\u91cf\u9875\u9762\uff08\u5982\u4e3b\u9875\u3001\"\u8054\u7cfb\u6211\u4eec \"\u9875\u9762\u548c \"\u5173\u4e8e\u6211\u4eec \"\u9875\u9762\uff09\u6355\u83b7\u7ebf\u7d22\u3002<\/li>\n<li><strong class=\"translation-block\">\u6309\u94ae<\/strong> - \u5728\u7f51\u7ad9\u5404\u5904\u653e\u7f6e\u8ba2\u9605\u6309\u94ae\uff08\u5982\u4e3b\u9875\u3001\u535a\u5ba2\u9875\u9762\u3001\u7279\u5b9a\u535a\u5ba2\u6587\u7ae0\u7b49\uff09\u3002<\/li>\n<li><strong class=\"translation-block\">\u793e\u4ea4\u5a92\u4f53 <\/strong>- \u4f7f\u7528\u53ef\u76f4\u63a5\u4ece Facebook \u9875\u9762\u6dfb\u52a0\u8ba2\u9605\u8868\u5355\u7684\u5e73\u53f0\u3002<\/li>\n<\/ul>\n<p>\u4e3a\u8bbf\u5ba2\u63d0\u4f9b\u5927\u91cf\u8ba2\u9605\u673a\u4f1a\uff0c\u60a8\u5c31\u4e0d\u4f1a\u9519\u8fc7\u53ef\u80fd\u8f6c\u5316\u4e3a\u4ed8\u8d39\u5ba2\u6237\u7684\u5b9d\u8d35\u7ebf\u7d22\u3002 <span class=\"translation-block\"> \u60a8\u8fd8\u53ef\u4ee5\u5728\u8ba2\u9605\u6d41\u7a0b\u4e2d\u52a0\u5165<a href=\"https:\/\/mailfloss.com\/email-verification-for-startups\">\u7535\u5b50\u90ae\u4ef6\u9a8c\u8bc1<\/a>\u5668\uff0c\u4ee5\u786e\u4fdd\u6240\u63d0\u4f9b\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u7684\u51c6\u786e\u6027\uff0c\u5e76\u63d0\u9ad8\u6f5c\u5728\u5ba2\u6237\u7684\u8d28\u91cf\uff0c\u4ece\u800c\u5b9e\u73b0\u6700\u4f73\u8f6c\u5316\u6f5c\u529b\u3002<\/span><\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"dd1r1\">3.\u8981\u6c42\u63d0\u4f9b\u8db3\u591f\u7684\u4fe1\u606f\u3002<\/h2>\n<p class=\"translation-block\">\u4ec5\u521b\u5efa\u9192\u76ee\u7684\u6ce8\u518c\u6309\u94ae\u5e76\u5c06\u5176\u653e\u7f6e\u5728\u7f51\u7ad9\u7684\u5404\u4e2a\u9875\u9762\u4e0a\u662f\u4e0d\u591f\u7684\u3002\u60a8\u8fd8\u9700\u8981\u786e\u4fdd\u60a8\u7684\u8868\u5355\u8bbe\u8ba1\u80fd\u591f\u4ece\u6f5c\u5728\u7528\u6237\u90a3\u91cc\u83b7\u53d6\u6b63\u786e\u7684\u4fe1\u606f\u3002<\/p>\n<p class=\"translation-block\">\u5982\u679c\u4f60\u6709\u4e00\u4e2a\u6570\u636e\u5b9d\u5e93\uff0c\u4f60\u7684\u7ec6\u5206\u5de5\u4f5c\uff08\u7a0d\u540e\u8be6\u8ff0\uff09\u5c31\u4f1a\u5bb9\u6613\u5f97\u591a\uff08\u5982\u679c\u4f60\u6709\u4e00\u4e2a\u6570\u636e\u5b9d\u5e93\uff0c\u4f60\u7684\u7ec6\u5206\u5de5\u4f5c\uff08\u7a0d\u540e\u8be6\u8ff0\uff09\u5c31\u4f1a\u5bb9\u6613\u5f97\u591a\uff09\u3002<\/p>\n<p class=\"translation-block\">\u9664\u4e86\u8be2\u95ee\u4ed6\u4eec\u7684\u5e74\u9f84\u3001\u6027\u522b\u548c\u5730\u7406\u4f4d\u7f6e\u7b49\u6807\u51c6\u4fe1\u606f\u5916\uff0c\u60a8\u8fd8\u53ef\u4ee5\u8be2\u95ee\u4e0e<a href=\"https:\/\/www.skubana.com\/blog\/branding?utm_campaign=PartnerMarketing&amp;utm_source=Salesflare\">\u60a8\u7684\u54c1\u724c<\/a>\u548c\u60a8\u63d0\u4f9b\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7c7b\u578b\u76f8\u5173\u7684\u5176\u4ed6\u4fe1\u606f\u3002.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_391cb697ca293664dabcc4775926c3bb_800.jpg\" alt=\"\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6700\u4f73\u5b9e\u8df5--\u8be2\u95ee\u6b63\u786e\u7684\u4fe1\u606f\"><figcaption>\u6444\u5f71\u5e08 <a href=\"https:\/\/unsplash.com\/@glenncarstenspeters\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">\u683c\u4f26-\u5361\u65af\u6ed5\u65af-\u5f7c\u5f97\u65af<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"bo54i\">4.\u59cb\u7ec8\u786e\u8ba4\u8ba2\u9605\u3002<\/h2>\n<p class=\"translation-block\">\u5efa\u7acb\u4e00\u4e2a\u5e9e\u5927\u7684\u8ba2\u9605\u8005\u5217\u8868\u662f\u4e00\u56de\u4e8b\uff0c\u4f46\u4fdd\u6301\u8be5\u5217\u8868\u7684\u5065\u5eb7\u53c8\u662f\u53e6\u4e00\u56de\u4e8b\u3002\u5982\u679c\u60a8\u4e0d\u77e5\u9053\u5982\u4f55<a href=\"https:\/\/www.emailmonday.com\/free-email-checker\/\">\u4fdd\u6301\u4e00\u4e2a\u5e72\u51c0\u3001\u5065\u5eb7\u7684\u5217\u8868<\/a>\uff0c\u60a8\u7684\u5217\u8868\u4e2d\u6700\u7ec8\u53ef\u80fd\u4f1a\u5145\u65a5\u7740\u4e0d\u611f\u5174\u8da3\u7684\u8ba2\u9605\u8005\uff0c\u6216\u8005\u66f4\u7cdf\u7684\u662f\uff0c\u6839\u672c\u4e0d\u5b58\u5728\u7684\u8ba2\u9605\u8005\u3002<\/p>\n<p class=\"translation-block\">\u5728\u4fdd\u62a4\u5217\u8868\u5065\u5eb7\u65b9\u9762\uff0c\u65e9\u671f\u9884\u9632\u80dc\u4e8e\u6cbb\u7597\u3002\u901a\u8fc7\u4f7f\u7528\u53cc\u9009\u786e\u8ba4\u6cd5\uff0c\u907f\u514d\u60a8\u7684\u5217\u8868\u4e2d\u51fa\u73b0\u4e0d\u611f\u5174\u8da3\u7684\u8ba2\u9605\u8005\u3002<\/p>\n<p class=\"translation-block\">\u901a\u8fc7\u53cc\u5411\u9009\u62e9\uff0c\u60a8\u53ef\u4ee5\u5411\u5df2\u6ce8\u518c\u7684\u7528\u6237\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\uff0c\u5e76\u8981\u6c42\u4ed6\u4eec\u901a\u8fc7\u70b9\u51fb\u786e\u8ba4\u7535\u5b50\u90ae\u4ef6\u4e2d\u7684\u94fe\u63a5\u6765\u786e\u8ba4\u8ba2\u9605\u3002\u53ea\u6709\u5728\u4ed6\u4eec\u5b8c\u6210\u8fd9\u4e00\u64cd\u4f5c\u540e\uff0c\u4ed6\u4eec\u624d\u4f1a\u88ab\u6dfb\u52a0\u5230\u60a8\u7684\u8ba2\u9605\u8005\u5217\u8868\u4e2d\u3002<\/p>\n<p class=\"translation-block\">\u8fd9\u79cd<a href=\"https:\/\/www.appmysite.com\/blog\/the-ultimate-guide-to-optimize-email-campaign-for-mobile-app-marketing\/\">\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6700\u4f73\u5b9e\u8df5<\/a>\u53ef\u9632\u6b62\u65e0\u6548\u7535\u5b50\u90ae\u4ef6\u88ab\u6dfb\u52a0\u5230\u60a8\u7684\u5217\u8868\u4e2d\uff0c\u4ece\u800c\u5e2e\u52a9\u60a8\u4fdd\u6301\u5217\u8868\u7684\u5065\u5eb7\u3002\u4f7f\u7528 \"\u53cc\u5411\u9009\u62e9 \"\u65b9\u6cd5\u8fd8\u80fd\u786e\u4fdd\u60a8\u7b26\u5408 GDPR \u7684\u8981\u6c42\uff0cGDPR \u8981\u6c42\u516c\u53f8\u5728\u5904\u7406\u548c\u5b58\u50a8\u5ba2\u6237\u4fe1\u606f\u4e4b\u524d<u><a href=\"https:\/\/gdpr-info.eu\/issues\/consent\/\">\u83b7\u5f97\u5ba2\u6237\u7684\u540c\u610f<\/a><\/u>\u3002<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"8589h\">5.\u7ec6\u5206\u662f\u5173\u952e\u3002<\/h2>\n<p class=\"translation-block\">\u5229\u7528\u5df2\u6709\u7684\u8ba2\u9605\u8005\u4fe1\u606f\u521b\u5efa\u4e0d\u540c\u7684\u8ba2\u9605\u8005\u7fa4\u4f53\u3002\u60a8\u53ef\u4ee5\u5bfc\u5165\u6216\u540c\u6b65\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u6216\u5176\u4ed6\u8f6f\u4ef6\u4e2d\u5b58\u50a8\u7684\u5ba2\u6237\u6570\u636e\u3002<\/p>\n<p class=\"translation-block\">\u4ee5\u4e0b\u662f\u60a8\u53ef\u4ee5\u5728\u7ec6\u5206\u5de5\u4f5c\u4e2d\u4f7f\u7528\u7684\u7528\u6237\u6570\u636e\u70b9\u793a\u4f8b\uff1a<\/p>\n<ul>\n<li class=\"translation-block\">\u5730\u7406\u4f4d\u7f6e<\/li>\n<li class=\"translation-block\">\u804c\u4f4d\u540d\u79f0<\/li>\n<li class=\"translation-block\">\u8d44\u5386\u7ea7\u522b\uff08\u4f8b\u5982\uff0c\u521d\u7ea7\u3001\u4e2d\u5c42\u7ba1\u7406\u4eba\u5458\u3001\u884c\u653f\u4eba\u5458\u7b49\uff09<\/li>\n<li class=\"translation-block\">\u884c\u4e1a\u6216\u4e13\u4e1a\u9886\u57df<\/li>\n<\/ul>\n<p class=\"translation-block\">\u5f53\u60a8\u5c06\u5217\u8868\u7ec6\u5206\u4e3a\u5177\u6709\u5171\u540c\u70b9\u7684\u8f83\u5c0f\u7528\u6237\u7fa4\u65f6\uff0c\u5411\u6bcf\u4e2a\u7ec6\u5206\u7528\u6237\u7fa4\u53d1\u9001\u76f8\u5173\u5185\u5bb9\u5c06\u53d8\u5f97\u66f4\u52a0\u5bb9\u6613\u3002<a href=\"https:\/\/www.nutshell.com\/blog\/market-segmentation\/\">\u9002\u5f53\u7684\u7ec6\u5206<\/a>\u8fd8\u80fd\u8ba9\u60a8\u66f4\u5bb9\u6613\u4fdd\u6301\u8ba2\u9605\u8005\u7684\u5174\u8da3\uff0c\u8ba9\u4ed6\u4eec\u7ee7\u7eed\u5173\u6ce8\u60a8\u7684\u54c1\u724c\u3002<\/p>\n<figure class=\"image regular\"><a href=\"http:\/\/email%20marketing%20best%20practices%20-%20personalize%20messages\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_7abfb8625a380db56b70de326e75afea_800.jpg\" alt=\"\u4eca\u5929\uff082018 \u5e74 1 \u6708 1 \u65e5\uff09\u65e9\u4e0a\uff0c\u6211\u7684 Apple Watch \u6536\u5230\u4e86 Siri \u53d1\u9001\u7684\u4e00\u6761\u4e0d\u540c\u5bfb\u5e38\u7684\u751c\u871c\u4fe1\u606f\u3002\u5b83\u8bf4\uff1a&quot;\u65b0\u5e74\u5feb\u4e50\uff0cFikri\uff01&quot;\"><\/a><figcaption>\u6444\u5f71\u5e08 <a href=\"https:\/\/unsplash.com\/@fikrirasyid\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">\u83f2\u514b\u91cc-\u62c9\u897f\u5fb7<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"86ggl\">6.\u4e2a\u6027\u5316\u60a8\u7684\u4fe1\u606f\u3002<\/h2>\n<p class=\"translation-block\">\u6570\u636e\u663e\u793a\uff0c<u><a href=\"https:\/\/www.edq.com\/globalassets\/white-papers\/email-data-quality-trends-report.pdf\">\u4e2a\u6027\u5316\u7535\u5b50\u90ae\u4ef6\u4ea7\u751f\u7684\u4ea4\u6613\u7387\u662f\u975e\u4e2a\u6027\u5316\u7535\u5b50\u90ae\u4ef6\u7684\u516d\u500d<\/a><\/u>\u3002\u6b64\u5916\uff0c\u8425\u9500\u4eba\u5458\u8868\u793a\uff0c\u5982\u679c\u4ed6\u4eec\u5bf9\u8425\u9500\u6d3b\u52a8\u8fdb\u884c\u7ec6\u5206\u548c\u4e2a\u6027\u5316\uff0c\u4ed6\u4eec\u83b7\u5f97\u7684\u6536\u5165<u><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2018\/12\/70-email-marketing-stats-you-need-to-know\/\">760%\u4f1a\u66f4\u591a<\/a><\/u>\u3002<\/p>\n<p class=\"translation-block\">\u663e\u7136\uff0c<a href=\"https:\/\/www.thegratifiedblog.com\/email-personalization\/\">\u7535\u5b50\u90ae\u4ef6\u4e2a\u6027\u5316<\/a>\u4e3a\u60a8\u7684\u4e1a\u52a1\u5e26\u6765\u4e86\u5f88\u591a\u597d\u5904\uff0c\u56e0\u6b64\u4e0d\u8981\u60f3\u5f53\u7136\u5730\u8ba4\u4e3a\u5b83\u662f\u7406\u6240\u5f53\u7136\u7684\u3002<\/p>\n<p class=\"translation-block\">\u5373\u4f7f\u662f\u6700\u57fa\u672c\u7684\u7535\u5b50\u90ae\u4ef6\u4e2a\u6027\u5316\u7b56\u7565\u4e5f\u80fd\u4ea7\u751f\u60ca\u4eba\u7684\u6548\u679c\u3002\u4f8b\u5982\uff0c\u60a8\u662f\u5426\u77e5\u9053\uff0c\u53ea\u9700 <u><a href=\"https:\/\/www.experian.com\/small-business\/business-advice.jsp\">\u5728\u4e3b\u9898\u884c\u4e2d\u5305\u542b\u8ba2\u9605\u8005\u7684\u540d\u5b57\uff0c\u5c31\u80fd\u4f7f\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u6253\u5f00\u7387\u63d0\u9ad8 26%<\/a><\/u>?<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"drnr\">7.\u5229\u7528\u81ea\u52a8\u5316\u4e3a\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u63d0\u4f9b\u52a8\u529b\u3002<\/h2>\n<p class=\"translation-block\">\u5982\u524d\u6240\u8ff0\uff0c\u60a8\u7684<a href=\"https:\/\/www.clothingric.com\/blog\/email-marketing-coupons.html\">\u7535\u5b50\u90ae\u4ef6\u5e73\u53f0\u6700\u597d\u5177\u6709\u81ea\u52a8\u5316\u529f\u80fd<\/a>\u3002\u5229\u7528\u8fd9\u4e9b\u529f\u80fd\uff0c\u81ea\u52a8\u53d1\u9001\u5404\u79cd\u7535\u5b50\u90ae\u4ef6\u3002<\/p>\n<p class=\"translation-block\">\u8ba9\u60a8\u7684\u5e73\u53f0\u5b8c\u6210\u5927\u90e8\u5206\u5de5\u4f5c--\u6bd5\u7adf\uff0c\u8fd9\u662f\u7535\u5b50\u90ae\u4ef6\u5e73\u53f0\u7684\u804c\u8d23\u6240\u5728\u3002\u60a8\u6240\u8981\u505a\u7684\u5c31\u662f\u8bbe\u7f6e\u5de5\u4f5c\u6d41\u7a0b\u548c\u786e\u5b9a\u9002\u5f53\u7684\u89e6\u53d1\u5668\uff0c\u5269\u4e0b\u7684\u5c31\u4ea4\u7ed9\u60a8\u7684\u5e73\u53f0\u5427\u3002<\/p>\n<p class=\"translation-block\">\u60a8\u53ef\u4ee5\u4ece\u8fd9\u4e9b\u6838\u5fc3\u6d3b\u52a8\u5f00\u59cb\u81ea\u52a8\u5316\u5de5\u4f5c\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/www.omnisend.com\/blog\/best-welcome-emails\/\" class=\"translation-block\"><strong>\u6b22\u8fce\u7cfb\u5217<\/strong><\/a> - \u5c06\u5176\u8bbe\u7f6e\u4e3a\u5728\u8bbf\u5ba2\u6ce8\u518c\u5230\u60a8\u7684\u5217\u8868\u540e 24 \u5c0f\u65f6\u5185\u53d1\u9001\u3002<\/li>\n<li><strong class=\"translation-block\">\u5047\u65e5\u7535\u5b50\u90ae\u4ef6<\/strong> - \u5728\u6bcf\u5e74\u5e74\u521d\u8bbe\u7f6e\u597d\u6240\u6709\u7684\u8282\u65e5\u7535\u5b50\u90ae\u4ef6\uff0c\u7136\u540e\u5c31\u7b49\u7740\u5168\u5e74\u7684\u8f6c\u5316\u7387\u5427\u3002<\/li>\n<li><strong class=\"translation-block\">\u516c\u544a<\/strong> - \u6bcf\u5f53\u6709\u65b0\u4ea7\u54c1\u5230\u8d27\u7b49\u91cd\u8981\u901a\u77e5\u65f6\uff0c\u53ca\u65f6\u66f4\u65b0\u8ba2\u9605\u8005\u7684\u4fe1\u606f\u3002<\/li>\n<\/ul>\n<figure class=\"image regular\"><a href=\"http:\/\/email%20marketing%20best%20practices%20-%20automate\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_21668e867adedc7bfc543d3ee8e1fa97_800.jpg\" alt=\"\u6211\u4eec\u5728 Digitized House \u5de5\u4f5c\u5ba4\u4e3a\u6211\u4eec\u7684 digitized.house \u7f51\u7ad9\u4e0a\u7684\u4e00\u7bc7\u793e\u8bba\u4e13\u9898\u5236\u4f5c\u4e86\u8fd9\u5f20\u56fe\u7247\u3002\"><\/a><figcaption>\u6444\u5f71\u5e08 <a href=\"https:\/\/unsplash.com\/@tkolnowski\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">\u6258\u9a6c\u65af-\u79d1\u5c14\u8bfa\u592b\u65af\u57fa<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"6ism3\">8.\u5229\u7528\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u57fa\u51c6\u4e3a\u4f60\u5e26\u6765\u4f18\u52bf\u3002<\/h2>\n<p class=\"translation-block\">\u82b1\u8d39\u5fc5\u8981\u7684\u65f6\u95f4\u548c\u7cbe\u529b\uff0c\u8fdb\u4e00\u6b65\u4e86\u89e3<u><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\">\u4e0d\u540c\u884c\u4e1a\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u57fa\u51c6<\/a><\/u>\u3002<\/p>\n<p class=\"translation-block\">\u8fd9\u6837\u505a\u53ef\u4ee5\u8ba9\u60a8\u4e86\u89e3\u4e0e\u7ade\u4e89\u5bf9\u624b\u4ee5\u53ca\u5176\u4ed6\u884c\u4e1a\u7684\u54c1\u724c\u76f8\u6bd4\uff0c\u60a8\u7684\u54c1\u724c\u8868\u73b0\u5982\u4f55\u3002<\/p>\n<p class=\"translation-block\">\u5b83\u8fd8\u80fd\u8ba9\u60a8\u786e\u5b9a\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7b56\u7565\u4e2d\u9700\u8981\u6539\u8fdb\u7684\u65b9\u9762\uff0c\u5176\u4e2d\u53ef\u80fd\u5305\u62ec\u4ee5\u4e0b\u65b9\u9762\uff1a<\/p>\n<ul>\n<li><strong class=\"translation-block\">\u5f00\u653e\u7387 <\/strong>- \u6709\u591a\u5c11\u6536\u4ef6\u4eba\u771f\u6b63\u6253\u5f00\u4e86\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\uff1f<\/li>\n<li><strong class=\"translation-block\">\u70b9\u51fb\u7387\uff08CTR\uff09<\/strong> - \u6709\u591a\u5c11\u4eba\u70b9\u51fb\u4e86\u60a8\u7535\u5b50\u90ae\u4ef6\u4e2d\u7684\u94fe\u63a5\uff1f<\/li>\n<li><strong class=\"translation-block\">\u9000\u8ba2\u7387 <\/strong>- \u6709\u591a\u5c11\u7528\u6237\u5728\u6536\u5230\u60a8\u53d1\u9001\u7684\u7279\u5b9a\u7535\u5b50\u90ae\u4ef6\u540e\u53d6\u6d88\u8ba2\u9605\uff1f<\/li>\n<li><strong class=\"translation-block\">\u8df3\u51fa\u7387 <\/strong>- \u88ab\u9000\u56de\u7684\u7535\u5b50\u90ae\u4ef6\u6bd4\u4f8b\u662f\u591a\u5c11\uff1f<\/li>\n<\/ul>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<p class=\"translation-block\">\u65e0\u8bba\u60a8\u662f\u521a\u521a\u5f00\u59cb\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4e4b\u65c5\uff0c\u8fd8\u662f\u5e0c\u671b\u5c06\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u63a8\u5411\u65b0\u9ad8\u5ea6\u7684\u7cbe\u660e\u8001\u624b\uff0c\u90fd\u8bf7\u7262\u8bb0\u8fd9\u4e9b\u6700\u4f73\u5b9e\u8df5\u3002<\/p>\n<p class=\"translation-block\">\u5b83\u4eec\u80fd\u8ba9\u4f60\u5168\u9762\u6539\u8fdb\u7b56\u7565\uff0c\u5e2e\u52a9\u786e\u4fdd\u4f60\u4ece\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u8fd9\u4e00\u51fa\u8272\u7684\u6570\u5b57\u6e20\u9053\u4e2d\u5145\u5206\u83b7\u76ca\u3002<\/p>\n<p><em class=\"translation-block\"><strong>\u83f2\u7684\u7b80\u4ecb\uff1a&lt;br\n<\/strong>Faye Napigkit\u662fCampaign Monitor\u7684\u9700\u6c42\u521b\u9020\u534f\u8c03\u5458\u3002\u5982\u679c\u60a8\u6b63\u5728\u5bfb\u627e\u4e00\u4e2a\u9886\u5148\u7684\u81ea\u52a8\u5316\u7535\u5b50\u90ae\u4ef6\u5e73\u53f0\uff0c\u8bf7\u8bbf\u95ee\u4ed6\u4eec\uff01<\/em><br>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"\u8bd5\u7528 Salesflare \u7684 CRM\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u60f3\u8981\u505a\u597d\u7535\u5b50\u90ae\u4ef6\u8425\u9500\uff1f\u8bf7\u9075\u5faa\u8fd9\u4e9b\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6700\u4f73\u5b9e\u8df5\uff0c\u5229\u7528\u4e16\u754c\u4e0a\u6700\u5f3a\u5927\u7684\u8425\u9500\u6e20\u9053\u63d0\u9ad8\u60a8\u7684\u6210\u529f\u7387\u3002<\/p>","protected":false},"author":1,"featured_media":57000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[209],"tags":[208,125,124],"wl_entity_type":[122],"class_list":["post-56999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-email-templates","tag-emails","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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