{"id":56198,"date":"2018-09-25T09:19:48","date_gmt":"2018-09-25T07:19:48","guid":{"rendered":"https:\/\/blog.salesflare.com\/saas-startups-learn-from-others"},"modified":"2024-09-05T15:51:38","modified_gmt":"2024-09-05T13:51:38","slug":"saas-startups-learn-from-others","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/zh\/saas\u521d\u521b\u4f01\u4e1a\u5411\u4ed6\u4eba\u5b66\u4e60","title":{"rendered":"SaaS \u521d\u521b\u4f01\u4e1a\u53ef\u4ee5\u4ece\u5176\u4ed6\u884c\u4e1a\u5b66\u5230\u4ec0\u4e48"},"content":{"rendered":"

What SaaS startups can learn from other industries<\/h1>\n

From hyped streetwear to modular furniture<\/strong><\/h2>\n

There are best practices and top market leaders across every industry. Companies who have \u201cbeen there\u201d and \u201cdone that\u201d can teach you invaluable lessons that can be applied to SaaS startups.<\/p>\n

We\u2019re big believers in this \u2013 hence our Iconic Products<\/a><\/u> series.<\/p>\n

But, what if we stepped out of the box for a moment, and considered lessons that we could learn from industries outside<\/em> of SaaS and tech?<\/p>\n

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That\u2019s exactly what we\u2019re going to do. From fashion to furniture to a few things in between, let\u2019s explore what we can learn from some of the best in other industries. \ud83d\udd0e<\/p>\n

Some of these companies are disruptors, while others are legacy companies that have learned to adapt and create brilliant paths for themselves in an ever-changing business landscape.<\/p>\n

Let\u2019s get to it! \ud83d\udc4a<\/p>\n

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Fashion<\/strong><\/h2>\n

Creating every company\u2019s dream scenario<\/strong><\/h3>\n

It\u2019s nearly impossible to talk about branding in fashion and not<\/em> discuss the mega-cult success of Supreme<\/a><\/u>. \ud83e\udd37\u200d\u2640\ufe0f<\/p>\n

What started as a skateboarding and clothing brand in New York in 1994 has catapulted itself into the forefront of pop culture and brand devotion.<\/p>\n

Hundreds of people line up for Supreme drops every Thursday (when there\u2019s a new release of products, of course), and it\u2019s utter chaos. \ud83d\ude31<\/p>\n

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People fly in from all over the world in order to stand in line for hours just to go into one of Supreme\u2019s 11 brick-and-mortar stores and try their luck of finding that perfect overpriced t-shirt or brick or whatever other weird item they\u2019re selling that week.<\/p>\n

Or, fans try their luck online \u2013 this normally results in some people paying ~4000% more for an item than its retail price. \ud83d\udcb8<\/p>\n

Oh, and this happens outside of drop days, too. Just walk around London\u2019s (or New York\u2019s, for that matter) SoHo neighborhood on a Saturday morning and count how many blocks are covered with people lined up waiting for Supreme to open.<\/p>\n

Supreme has managed to create the ultimate founder fever dream \u2013 but how? \ud83e\udd14<\/p>\n

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Why do they buy? The psychology of the customer<\/strong><\/h3>\n

Many people cite the \u201chype\u201d around the brand, but surely it\u2019s about more than that.<\/p>\n

There are plenty of people who get excited about the latest Yeezy shoes or OVO hoodie (confession time: I\u2019m kind of one of those people) \u2013 but neither of those brands even come close to the level of hype around Supreme.<\/p>\n

Scarcity certainly comes to the forefront here. There are a limited number of items that Supreme creates and when they\u2019re gone, they\u2019re gone \u2013 hence the insane markups on the secondhand market. \ud83e\udd11<\/p>\n

But let\u2019s get a bit deeper \u2013 let\u2019s consider the psychology around the customer.<\/p>\n

Dr. Dimitrios Tsivrikos, consumer psychologist at University College London, in an interview with Vice<\/a><\/u>, said, \u201cMillennials in particular are very aware of different consumer tribes; they look to inspire or impress peers who share the same kind of interests as them, who will recognize that particular T-shirt.\u201d \ud83d\udc55<\/p>\n

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Jonathan Gabay, author of Brand Psychology: Consumer Perceptions, Corporate Reputations<\/em>, goes even further in the article, saying, \u201c[Importantly], Supreme was started in the right bit of New York by skaters. That makes it authentic, or seen to be authentic.<\/p>\n

\u201cThe fact that they\u2019ve brought in other designers over the years is irrelevant; it all goes back to the fact that the original people who wore this stuff were authentic\u2014they weren\u2019t wearing it because it was trendy.\u201d<\/p>\n

\u201cA brand is an extension of oneself\u2014psychologically, in terms of how you want the world to see you, or what you want the world to believe you are,\u201d said Gabay. \u201cBut deeper than that: what you believe you are, through that brand.\u201d<\/p>\n

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Boom. There it is.<\/strong><\/h3>\n

Scarcity. Authenticity. Identity. \ud83d\udcaa<\/p>\n

Obviously, these three concepts are easier to say than to actually apply to your startups \u2013 but think of them as guiding points for a moment.<\/p>\n

Do you have a new product that you\u2019re trying to launch? Perhaps start a waitlist to get people excited about it, and offer certain perks, such as early access or special discounts. Create a sense of scarcity and exclusivity around your product.<\/p>\n

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Or maybe you\u2019re thinking about a brand refresh<\/a> \u2013 or a total rebranding? Think about your narrative and the message you want to convey. Does it encompass your company\u2019s identity? Is it authentic? Or is it just more idealistic business jargon? \ud83e\udd1d<\/p>\n

Many companies can only dream of having the success of a brand like Supreme, but as you can see, there are lessons to be learned from how they \u201cmade it\u201d that can be applied to just about any industry \u2013 including SaaS and tech.<\/p>\n

TL;DR<\/strong><\/p>\n