{"id":54892,"date":"2017-06-06T00:00:00","date_gmt":"2017-06-05T22:00:00","guid":{"rendered":"http:\/\/doctuug235.235.axc.nl\/blog\/2017-06-06_how-to-target-your-competitor-s-customers-with-facebook-ads-and-more-starting-from-twitter-6bdebc0ac92\/"},"modified":"2025-09-02T11:51:06","modified_gmt":"2025-09-02T09:51:06","slug":"how-to-target-your-competitors-customers-with-facebook-ads-and-more-starting-from-twitter-6bdebc0ac92","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/zh\/\u5982\u4f55\u4ece-twitter-6bdebc0ac92-\u5f00\u59cb\uff0c\u5229\u7528-facebook-\u5e7f\u544a\u7b49\u9501\u5b9a\u7ade\u4e89\u5bf9\u624b\u7684","title":{"rendered":"\u5982\u4f55\u5229\u7528 Facebook \u5e7f\u544a\u9501\u5b9a\u7ade\u4e89\u5bf9\u624b\u7684\u5ba2\u6237\uff1f"},"content":{"rendered":"
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How To Target Your Competitor\u2019s Customers With Facebook Ads And More Starting From\u00a0Twitter<\/h1>\n

Twitter is still good for something.<\/h2>\n
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I consider Twitter a dying platform.<\/p>\n

In my estimation about 70\u201380% of engagement on Twitter is bot behaviour.<\/p>\n

Likes, retweets, adding to lists, follows \u2014 it\u2019s all fake.<\/p>\n

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I know this because I auto-follow\/unfollow myself.<\/p>\n

Why bother?<\/p>\n

Because there\u2019s still one great way to drive human engagement on Twitter.<\/p>\n

\ud83d\udc49 Whenever I get a new follower through auto-following, I sent them an auto-message asking them a triggering question.<\/p>\n

Lately I\u2019ve been using this:<\/p>\n

\u2018Hey [firstname], what\u2019s your favourite pizza?\u2019<\/em><\/p>\n

This works quite well. Who doesn\u2019t like pizza, right?<\/p>\n

About 60% now starts explaining how they like their pizza.<\/p>\n

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For most people it\u2019s a relief after being hit in the face with a eBook shitstorm<\/em> all day.<\/p>\n

You know the kind:<\/p>\n

\u2018Hey, you\u2019re soooo awesome, that\u2019s why I\u2019m sending you over my best ebooks FOR FREE: [UTM-tracked links + opt-in with email]<\/p><\/blockquote>\n

I\u2019m curious: who falls for that? \ud83e\udd14<\/p>\n

When you chat with people, make it about them<\/em>. Not about you.<\/strong><\/p>\n

As soon as they answer, you take over.<\/p>\n

Talk a bit about pizza and show genuine interest in what they\u2019re doing.<\/p>\n

If they\u2019re human being material, they\u2019ll ask you the same and you\u2019ll have yourself a real conversation.<\/p>\n

Here\u2019s a great example from Jeroen Corthout<\/a>, one of Salesflare\u2019s founders:<\/p>\n<\/div>\n

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Automate to scale reach <\/strong>\ud83e\udd16, be human to build relations <\/strong>\ud83e\udd1d.<\/strong><\/p>\n

Just talk. Show genuine interest, listen and help out.<\/p>\n

Build your know, like and trust factor<\/a>.<\/p>\n

This isn\u2019t something I\u2019ve been investing a lot of time in, but it takes little effort and I gotten some good leads and powerful relations out of it.<\/p>\n

\ud83d\udc49 That\u2019s not what this guide is about\u00a0though.<\/h4>\n

I also use Twitter for other stuff: leads from competitors.<\/p>\n

Ever since I started working as a growth marketer at Salesflare, I\u2019ve been looking for ways to track down our competitor\u2019s customers and target them.<\/p>\n

Haven\u2019t we all? <\/em>\ud83e\udd14<\/p>\n

I didn\u2019t hit 100% accuracy just yet \u2014 I\u2019ll keep you in the loop \u2014 but what I\u2019m about to tell you is still pretty cool.<\/p>\n

I\u2019ll show you how you can directly target your competitor\u2019s lead-worthy Twitter using Facebook, LinkedIn, email and, if you want to, Twitter itself.<\/p>\n

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\"sinister<\/p>\n

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Steps:<\/h4>\n

#1. Extract your competitor\u2019s Twitter Friends<\/em><\/p>\n

#2. Match Twitter handles to Gmail addresses with FindThatLead<\/a><\/p>\n

#3. Match remaining Twitter handles to LinkedIn Profiles with FullContact<\/a><\/p>\n

#4. Bring the Dux in on the action \ud83e\udd86\ud83e\udd86\ud83e\udd86<\/p>\n

#5. Possibilities (hint: endlessness)<\/p>\n

Tools:<\/h4>\n