Och hur ofta \u00e4r de dina idealkunder?<\/p>\n
Slumpm\u00e4ssig tillv\u00e4xt g\u00e5r inte att skala. Du m\u00e5ste ha kontroll \u00f6ver din strategi f\u00f6r leadgenerering om du vill beh\u00e5lla en h\u00e4lsosam pipeline.<\/p>\n
\n
Vad g\u00f6r lead gen annorlunda f\u00f6r marknadsf\u00f6ringsbyr\u00e5er?<\/h2>\n
S\u00e4ljande byr\u00e5arbete \u00e4r unikt i den meningen att:<\/p>\n
- \n
- Kvalitet \u00e4r viktigare \u00e4n kvantitet. <\/strong>Du vill bara arbeta med kunder som kommer att f\u00e5 den b\u00e4sta avkastningen p\u00e5 dina tj\u00e4nster. Om de inte passar din ICP kostar de dig vanligtvis mer \u00e4n de \u00e4r v\u00e4rda.<\/li>\n
- Du kan inte garantera resultat eller struktur. <\/strong>SaaS och konsumentvaror erbjuder enhetliga produktupplevelser. F\u00f6r dig \u00e4r varje kund och projektomfattning annorlunda.<\/li>\n
- Kunderna m\u00e5ste uppmana sig sj\u00e4lva att agera.<\/strong> \u00c5r 2026 \u00e4r alla typ av vet<\/em> de beh\u00f6ver f\u00f6r att marknadsf\u00f6ra sin verksamhet. Du har ingen m\u00f6jlighet att veta vad de vill uppn\u00e5 (eller om de ens har budgeten). Det finns en 99,9% chans att du missar m\u00e5let i ett kallt e-postmeddelande.<\/li>\n<\/ul>\n
I grund och botten beh\u00f6ver du ett mer praktiskt tillv\u00e4gag\u00e5ngss\u00e4tt.<\/p>\n
Dessa fyra strategier f\u00f6r leadgenerering bygger p\u00e5 varandra, och varje framg\u00e5ngsrik marknadsf\u00f6ringsbyr\u00e5\u00e4gare anv\u00e4nder dem. <\/strong>\ud83d\udc47\ud83c\udffb<\/p>\n
\n1. Fokusera p\u00e5 SEO f\u00f6rst<\/h2>\n
Varf\u00f6r skulle n\u00e5gon registrera sig med dig som kund om du inte ens kan ranka din egen webbplats?<\/p>\n
F\u00f6rutom att praktisera det du predikar \u00e4r SEO en fantastisk plats<\/a> att b\u00f6rja eftersom det l\u00e4gger grunden f\u00f6r stadig organisk trafik (och i f\u00f6rl\u00e4ngningen gratis webbplatsledningar \ud83e\udd11).<\/p>\n
N\u00e4r du b\u00f6rjar finns det n\u00e5gra viktiga bitar i SEO-pusslet:<\/p>\n
- \n
- \ud83e\udd16 Teknisk optimering<\/strong> \u00c5tg\u00e4rda fel i koden, se till att webbplatsen laddas p\u00e5 3 sekunder eller mindre och anv\u00e4nd strukturerad data f\u00f6r att definiera element p\u00e5 varje sida.<\/li>\n
- \ud83d\udcca Optimering p\u00e5 sidan<\/a> - - - <\/strong>S\u00f6kordsoptimera metadata och inneh\u00e5ll, f\u00f6renkla webbplatsens arkitektur och g\u00f6r det enkelt att hitta de viktigaste sidorna (t.ex. priser, tj\u00e4nster, pelarinneh\u00e5ll och blogg).<\/li>\n
- \ud83d\udc68\ud83c\udffb\u200d\ud83d\udcbb Nyckelordsforskning<\/u><\/a> -<\/strong> Hitta r\u00e4tt termer och fraser f\u00f6r varje sida, baserat p\u00e5 s\u00f6kintention.<\/li>\n
- \ud83d\udcc8 Optimering av konverteringsgraden (CRO)<\/strong> F\u00e5 dina CTA-knappar att sticka ut, anv\u00e4nd v\u00e4rmekartor f\u00f6r att f\u00f6rst\u00e5 anv\u00e4ndarnas beteende och fyll f\u00f6r guds skull inte din webbplats med ChatGPT-skr\u00e4p.<\/li>\n
- \u2705 Kundrecensioner -<\/strong> Ha en bra produkt och bygg auktoritet genom att f\u00e5 andra att s\u00e4ga det.<\/li>\n<\/ul>\n
Det finns gott om avancerade verktyg, men du kan b\u00f6rja med Google Search Console. Det \u00e4r gratis och visar dig tekniska fel och UX-fel som du kan \u00e5tg\u00e4rda f\u00f6r att f\u00e5 en omedelbar prestandaf\u00f6rb\u00e4ttring.<\/p>\n
\n2. Ut\u00f6ka SEO med inneh\u00e5llsmarknadsf\u00f6ring<\/h2>\n
Marknadsf\u00f6ring av inneh\u00e5ll<\/a> fungerar tillsammans med SEO. N\u00e4r du har lagt grunden och rett ut de tekniska problemen kan du b\u00f6rja skapa inneh\u00e5ll p\u00e5 allvar.<\/p>\n
Det betyder inte att du ska skriva blogginl\u00e4gg bara f\u00f6r skojs skull. Du beh\u00f6ver inneh\u00e5ll med h\u00f6gt v\u00e4rde som l\u00e4r dina kunder n\u00e5got eller l\u00f6ser ett problem.<\/p>\n
F\u00f6r en omedelbar uppg\u00e5ng, b\u00f6rja med inneh\u00e5ll l\u00e4ngst ner i tratten (BoFu):<\/p>\n
- \n
- Fallstudier<\/li>\n
- Kundrecensioner och vittnesm\u00e5l<\/li>\n
- Tj\u00e4nstesidor (f\u00f6r alla dina byr\u00e5tj\u00e4nster)<\/li>\n
- Sidor f\u00f6r priss\u00e4ttning<\/li>\n
- J\u00e4mf\u00f6relse\/best-of-sidor (t.ex. v\u00e5r sida \"b\u00e4sta CRM f\u00f6r f\u00f6rs\u00e4ljning<\/a><\/u>\")<\/li>\n
- Anv\u00e4ndningsfall (f\u00f6r branscher som du \u00e4r specialiserad p\u00e5)<\/li>\n<\/ul>\n
Det \u00e4r vad beslutsfattarna s\u00f6ker efter n\u00e4r de j\u00e4mf\u00f6r olika byr\u00e5er, l\u00e4r sig vad din byr\u00e5 erbjuder och utv\u00e4rderar din f\u00f6rm\u00e5ga att uppfylla deras krav.<\/p>\n
Med andra ord, det f\u00e5r de m\u00e4nniskor som redan \u00e4r n\u00e4stan redo att k\u00f6pa, att k\u00f6pa. Cha-ching. <\/em>\ud83d\udcb0<\/p>\n
N\u00e4r du skapar detta inneh\u00e5ll,<\/p>\n
- \n
- Dela upp det i l\u00e4sbara stycken (som den h\u00e4r artikeln, max 3-4 meningar).<\/li>\n
- Anv\u00e4nd punktlistor och bilder.<\/li>\n
- Optimera den f\u00f6r relevanta s\u00f6kord<\/a> (men h\u00e5ll det naturligt).<\/li>\n
- L\u00e4nka till andra relevanta sidor, b\u00e5de p\u00e5 din webbplats och p\u00e5 auktoritativa externa webbplatser (t.ex. f\u00f6r statistik).<\/li>\n<\/ul>\n
\ud83d\udca1<\/strong>Proffstips: <\/strong>Du kan \u00e5teranv\u00e4nda ditt inneh\u00e5ll<\/u><\/a> i inl\u00e4gg p\u00e5 sociala medier och i nyhetsbrev.<\/em><\/p>\n
\n3. Bygg ditt personliga varum\u00e4rke (som grundare)<\/h2>\n
89% av B2B-marknadsf\u00f6rare<\/a><\/u> anv\u00e4nder LinkedIn f\u00f6r leadgenerering.<\/p>\n
Varf\u00f6r d\u00e5?<\/em><\/p>\n
Eftersom det \u00e4r \u00f6versv\u00e4mmat med beslutsfattare p\u00e5 h\u00f6g niv\u00e5.<\/p>\n
Som grundare kommer postning av inneh\u00e5ll p\u00e5 LinkedIn<\/a> och Twitter\/X att hj\u00e4lpa dig att bygga en publik av:<\/p>\n
- \n
- likasinnade individer<\/li>\n
- blivande marknadsf\u00f6rare som nu ser upp till dig<\/li>\n
- personer som \u00e4r intresserade av att arbeta med dig<\/li>\n<\/ul>\n
L\u00e5t oss s\u00e4ga att du driver en content marketing agency<\/a> och inte vet hur du ska hitta copywriting-klienter. Du kan skicka hundratals kylda e-postmeddelanden<\/a> till fullst\u00e4ndiga randoms, eller s\u00e5 kan du g\u00f6ra vad Joe Zappa g\u00f6r. \ud83d\udc47\ud83c\udffb<\/p>\n
![\"optimerad](\"https:\/\/images.storychief.com\/account_481\/image1_6a8dddffc44bb71854a8ab0b953b5253_800.jpg\")
<\/figure>\nLinkedIn-profilsidor \u00e4r utformade som landningssidor. S\u00e5 om du f\u00e5r r\u00e4tt trafik till din profil kommer du att f\u00e5 m\u00e4nniskor att prenumerera p\u00e5 ditt nyhetsbrev eller boka ett s\u00e4ljsamtal med dig direkt fr\u00e5n fladdermusen.<\/p>\n
Men f\u00f6r att \u00f6verhuvudtaget f\u00e5 trafik till den profilen beh\u00f6ver du inneh\u00e5ll. Gott<\/em> inneh\u00e5ll.<\/p>\n
Om du redan bloggar, g\u00f6r SEO och driver din marknadsf\u00f6ringsbyr\u00e5<\/a> \u00e4r du en vandrande inneh\u00e5llsid\u00e9maskin<\/a>.<\/p>\n
Allt du beh\u00f6ver g\u00f6ra \u00e4r att:<\/p>\n
- \n
- f\u00f6lj kreat\u00f6rer i ditt omr\u00e5de.<\/li>\n
- f\u00e5 en k\u00e4nsla f\u00f6r vad de publicerar, hur de strukturerar inneh\u00e5llet och var du kan differentiera dig.<\/li>\n
- skapa merv\u00e4rde och bygga kontakter genom engagerande kommentarer.<\/li>\n
- publicera dagligt inneh\u00e5ll med dina unika synpunkter p\u00e5 marknadsf\u00f6ring och f\u00f6retagande.<\/li>\n
- lyfta fram kundernas framg\u00e5ngar f\u00f6r att skapa ett st\u00f6rre intresse f\u00f6r ditt arbete.<\/li>\n<\/ul>\n
Den h\u00e4r grejen fungerar. H\u00e4romdagen n\u00e4mnde Mr Zappa tillf\u00e4lligt att det har landat hans spirande byr\u00e5 $300k + i int\u00e4kter.<\/p>\n
![\"LinkedIn-inl\u00e4gg](\"https:\/\/images.storychief.com\/account_481\/image4_ea1cf772c4850a2e4f83318b2e80c6c2_800.png\")
<\/figure>\nSEO och inneh\u00e5llsmarknadsf\u00f6ring<\/a> ger dig massor av leads. Men en publik p\u00e5 sociala medier \u00e4r den heliga gralen f\u00f6r inkommande leadgenerering<\/a>.<\/p>\n
N\u00e4r du v\u00e4l har en, \u00e4r din byr\u00e5 (och alla framtida f\u00f6retag du driver) recession proof<\/em>.<\/p>\n
N\u00e4r du genererar leads<\/a> och kontaktar potentiella kunder \u00e4r det viktigt f\u00f6r marknadsf\u00f6ringsbyr\u00e5er att f\u00f6lja b\u00e4sta praxis f\u00f6r dataskydd ist\u00e4llet f\u00f6r att blint anv\u00e4nda de tillg\u00e4ngliga leadgenverktygen<\/a>. GDPR inneh\u00e5ller 7 viktiga principer<\/a><\/u> som f\u00f6retag m\u00e5ste f\u00f6lja n\u00e4r de hanterar personuppgifter i EU. Genom att respektera dataskyddsbest\u00e4mmelser som GDPR kan byr\u00e5er bygga f\u00f6rtroende och trov\u00e4rdighet med leads och prospekt.<\/p>\n
\n4. Skapa ett nyhetsbrev<\/h2>\n
N\u00e4r du v\u00e4l har en publik \u00e4r det logiska n\u00e4sta steget att ut\u00f6ka den till andra kanaler. Du beh\u00f6ver inte uppfinna hjulet p\u00e5 nytt h\u00e4r. E-post \u00e4r b\u00e4st. \ud83d\udce7<\/p>\n
En g\u00e5ng i veckan kan du skicka din e-postlista<\/a><\/u> en djupg\u00e5ende artikel om hur de kan driva sin marknadsf\u00f6ring b\u00e4ttre, vad du g\u00f6r som fungerar eller tillv\u00e4xttaktik f\u00f6r deras bransch (din nisch).<\/p>\n
Du kommer att erbjuda s\u00e5 mycket gratis v\u00e4rde att du \u00e5tminstone kommer att f\u00e5 massor av respekt.<\/p>\n
Och om du faktiskt hj\u00e4lper n\u00e5gon att f\u00f6rb\u00e4ttra sina resultat finns det inte en chans<\/em> att de ringer n\u00e5gon annan n\u00e4r de \u00e4r redo att outsourca sin marknadsf\u00f6ring.<\/p>\n
![\"Mailchimp](\"https:\/\/images.storychief.com\/account_481\/image3_b02bcfe0722b3b8b8c7f7c35cb638f08_800.jpg\")
Integrera Salesflare med MailChimp<\/a> f\u00f6r att synkronisera data och insikter.<\/figcaption><\/figure>\n Om Salesflare \u00e4r din byr\u00e5s CRM<\/a>, kan detta bokstavligen inte vara enklare. Allt du beh\u00f6ver g\u00f6ra \u00e4r att integrera ditt nyhetsbrev<\/u><\/a>, s\u00e5 synkroniseras dina kontakter och insikter automatiskt.<\/p>\n
\nBONUS: Be om rekommendationer!<\/h2>\n
Tidigare sa jag att remisser inte \u00e4r skalbara. Jag pratar om passiva<\/em> remisser.<\/p>\n
Det b\u00e4sta s\u00e4ttet att utnyttja v\u00e4rvningar som en del av din strategi \u00e4r att unders\u00f6ka dina kunder regelbundet. Anv\u00e4nd ditt CRM-system f\u00f6r att automatiskt skicka enk\u00e4ter till kunderna n\u00e4r de uppn\u00e5tt milstolpen p\u00e5 sex m\u00e5nader eller ett \u00e5r.<\/p>\n
Om (n\u00e4r) resultaten \u00e4r positiva kan du skapa ett nytt arbetsfl\u00f6de och be dem att h\u00e4nvisa dig.<\/p>\n
![\"enkelt](\"https:\/\/images.storychief.com\/account_481\/image2_081df9be2c334aa5c91f4fe9cf52ac88_800.jpg\")
Konfigurera enkelt arbetsfl\u00f6den f\u00f6r e-post<\/a> inom Salesflare.<\/figcaption><\/figure>\n Det \u00e4r ocks\u00e5 en bra id\u00e9 att g\u00f6ra det enkelt f\u00f6r kunder och partners att skicka rekommendationer till dig genom att inkludera en l\u00e4nk till ditt rekommendationsformul\u00e4r i e-postmeddelanden, fakturor och sidf\u00f6tter p\u00e5 webbplatsen.<\/p>\n
Och d\u00e5 och d\u00e5 ska du inte vara r\u00e4dd f\u00f6r att fr\u00e5ga rakt ut. Om du har en solid, praktisk relation med dem kanske de bara s\u00e4ger \"Ja!\" direkt.<\/p>\n
\nLite om Sophia:<\/em><\/strong><\/p>\n
Sophia Garcia \u00e4r copywriter och konverteringsexpert med en passion f\u00f6r att omvandla id\u00e9er till \u00f6vertygande ber\u00e4ttelser. Sophia \u00e4r inspirerad av sin k\u00e4rlek till stand-up och \u00e4r stolt \u00f6ver att l\u00e4gga till \u00e4kthet och k\u00e4nsla i sitt inneh\u00e5ll. Hon gillar att ge ett nytt perspektiv genom att h\u00e5lla sig uppdaterad om alla \u00e4mnen som r\u00f6r f\u00f6rs\u00e4ljning och marknadsf\u00f6ring.<\/p>\n
\n\n
\n \n \n \n \n ![\"Prova](\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\")
\n <\/picture>\n <\/a>\n <\/figure>
\nVi hoppas att du gillade det h\u00e4r inl\u00e4gget. Om du gjorde det, sprid ordet!<\/em><\/p>\n\ud83d\udc49 Du kan f\u00f6lja @salesflare p\u00e5<\/em> Twitter<\/a><\/u><\/em>, Facebook<\/a><\/u><\/em> och<\/em> LinkedIn<\/a><\/u>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"
Dessa fyra strategier f\u00f6r leadgenerering f\u00f6r marknadsf\u00f6ringsbyr\u00e5er bygger p\u00e5 varandra, och varje framg\u00e5ngsrik byr\u00e5\u00e4gare anv\u00e4nder dem.<\/p>","protected":false},"author":1,"featured_media":62986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[61],"tags":[173,228,208,200,268,132,192,199,91],"wl_entity_type":[122],"class_list":["post-62984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation","tag-agency","tag-content-marketing","tag-email-marketing","tag-lead-generation","tag-lead-nurturing","tag-linkedin","tag-personal-brand","tag-referrals","tag-sales","wl_entity_type-article"],"yoast_head":"\n
How to Generate Leads as a Marketing Agency: a Step-by-Step Guide<\/title>\n<meta name=\"description\" content=\"These four lead generation strategies for marketing agencies build on each other, and every successful agency owner uses them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/62984\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Generate Leads as a Marketing Agency: a Step-by-Step Guide\" \/>\n<meta property=\"og:description\" content=\"These four lead generation strategies for marketing agencies build on each other, and every successful agency owner uses them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/62984\" \/>\n<meta property=\"og:site_name\" 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- L\u00e4nka till andra relevanta sidor, b\u00e5de p\u00e5 din webbplats och p\u00e5 auktoritativa externa webbplatser (t.ex. f\u00f6r statistik).<\/li>\n<\/ul>\n
- Anv\u00e4ndningsfall (f\u00f6r branscher som du \u00e4r specialiserad p\u00e5)<\/li>\n<\/ul>\n
- \ud83d\udcca Optimering p\u00e5 sidan<\/a> - - - <\/strong>S\u00f6kordsoptimera metadata och inneh\u00e5ll, f\u00f6renkla webbplatsens arkitektur och g\u00f6r det enkelt att hitta de viktigaste sidorna (t.ex. priser, tj\u00e4nster, pelarinneh\u00e5ll och blogg).<\/li>\n
- Du kan inte garantera resultat eller struktur. <\/strong>SaaS och konsumentvaror erbjuder enhetliga produktupplevelser. F\u00f6r dig \u00e4r varje kund och projektomfattning annorlunda.<\/li>\n
![\"Prova](\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif)
\n <\/picture>\n <\/a>\n <\/figure>