{"id":61844,"date":"2022-10-06T11:01:50","date_gmt":"2022-10-06T09:01:50","guid":{"rendered":"https:\/\/blog.salesflare.com\/sales-process-buyer-view"},"modified":"2025-06-05T17:24:22","modified_gmt":"2025-06-05T15:24:22","slug":"sales-process-buyer-view","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/sv\/forsaljningsprocess-koparens-syn","title":{"rendered":"F\u00f6rs\u00e4ljningsprocessen ur k\u00f6parens synvinkel"},"content":{"rendered":"<h1>F\u00f6rs\u00e4ljningsprocessen ur k\u00f6parens synvinkel<\/h1>\n<h2 class=\"h2-subheader\">En g\u00e4stblogg av Kyle Jepson (Senior Inbound Sales Professor p\u00e5 HubSpot)<\/h2>\n<p class=\"translation-block\">\u00c4r det en f\u00f6rs\u00e4ljningsprocess? Eller \u00e4r det en k\u00f6pprocess?<\/p>\n<p class=\"translation-block\">Idag ska vi g\u00f6ra som framg\u00e5ngsrika f\u00f6retag g\u00f6r: vi ska titta p\u00e5 det fr\u00e5n b\u00e5da h\u00e5llen samtidigt.<\/p>\n<p class=\"translation-block\">L\u00e5t oss utforska hur du kan g\u00f6ra din f\u00f6rs\u00e4ljningsprocess k\u00f6parcentrerad. \ud83d\udc47<\/p>\n<hr>\n<h2 id=\"ellor\">Vilka \u00e4r de k\u00f6parcentrerade stegen i f\u00f6rs\u00e4ljningsprocessen?<\/h2>\n<p><strong class=\"translation-block\">Ett k\u00f6parcentrerat steg i s\u00e4ljprocessen \u00e4r ett steg som representeras ur k\u00f6parens synvinkel.<\/strong> F\u00f6rs\u00e4ljningsprocessen \u00e4r en upps\u00e4ttning tydligt definierade steg och metoder f\u00f6r kommunikation mellan ett f\u00f6retag och dess <u><a href=\"http:\/\/www.hubspot.com\/products\/sales\/sales-leads\">framtidsutsikter<\/a><\/u>. T\u00e4nk p\u00e5 det steget ur k\u00f6parens perspektiv. Hur skulle de se p\u00e5 den h\u00e4r delen av f\u00f6rs\u00e4ljningsprocessen?<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/buyercentricimageofhandpushingbutton_85767cf2f2aa711583c8d55d9a111025_800.png\" alt=\"k\u00f6parcentrerad bild av hand som trycker p\u00e5 knapp\"><\/figure>\n<hr>\n<h2 id=\"2mvjo\">Hur g\u00f6r du s\u00e4ljprocessen k\u00f6parcentrerad?<\/h2>\n<p class=\"translation-block\">I de flesta fall kan du g\u00f6ra stegen i din s\u00e4ljprocess k\u00f6parfokuserade genom att helt enkelt byta ut namnen lite grann. Men den h\u00e4r lilla f\u00f6r\u00e4ndringen kan g\u00f6ra en enorm skillnad i hur ditt team arbetar. Om du definierar s\u00e4ljprocessen kring s\u00e4ljarsteg kanske dina s\u00e4ljare t\u00e4nker: \"Det h\u00e4r \u00e4r vad jag beh\u00f6ver g\u00f6ra med den h\u00e4r k\u00f6paren.\" Och d\u00e5 kommer k\u00f6paren att k\u00e4nna att de dras genom n\u00e5got som \u00e4r mer s\u00e4ljarens jobb \u00e4n deras eget. Men om du omformulerar processen s\u00e5 att den utg\u00e5r fr\u00e5n k\u00f6parens perspektiv kommer dina representanter att t\u00e4nka: \"Det h\u00e4r \u00e4r vad jag beh\u00f6ver hj\u00e4lpa den h\u00e4r k\u00f6paren att \u00e5stadkomma\", och k\u00f6parna kommer att k\u00e4nna att de \u00e4r p\u00e5 samma sida.<\/p>\n<p>K\u00f6parcentrering inneb\u00e4r att s\u00e4ljteamets \u00e5tg\u00e4rder \u00e4r anpassade till k\u00f6paren. <strong class=\"translation-block\">Varje steg i s\u00e4ljprocessen b\u00f6r vara en \u00e5tg\u00e4rd som fokuserar p\u00e5 s\u00e4ljaren och som leder till ett resultat som fokuserar p\u00e5 k\u00f6paren.<\/strong><\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><a href=\"http:\/\/Buyer%20focused%20outcome%20puzzle%20pieces\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/Buyerfocusedoutcomepuzzlepieces_415996fd3726844f6fe3b43fc6a69e18_800.png\"><\/a><\/figure>\n<h3 id=\"3u598\"><strong>Varje steg i s\u00e4ljprocessen fokuserar p\u00e5 k\u00f6paren och ditt team<\/strong><\/h3>\n<p>Nu kanske du t\u00e4nker: \"V\u00e4nta lite, du sa just att jag ska fokusera p\u00e5 vad mitt team g\u00f6r, inte p\u00e5 k\u00f6parna.\" Detta \u00e4r inte en mots\u00e4gelse. Du vill att varje steg ska vara en kombination av en rep-fokuserad \u00e5tg\u00e4rd och ett k\u00f6parfokuserat resultat. Du kan till exempel ha ett steg som du har kallat \"Demo\". Att ge en demonstration av din produkt \u00e4r en \u00e5tg\u00e4rd som din s\u00e4ljare kan vidta, men <strong class=\"translation-block\">utg\u00e5ngskriterierna f\u00f6r \"Demo\"-fasen b\u00f6r vara n\u00e5got som k\u00f6paren g\u00f6r, som att boka in ett nytt m\u00f6te eller g\u00e5 med p\u00e5 att f\u00e5 ett f\u00f6rslag skickat till sig.<\/strong><\/p>\n<p class=\"translation-block\">F\u00f6r de flesta s\u00e4ljteam kan s\u00e4ljarna s\u00e4ga: \"Det \u00e4r i demostadiet eftersom jag gav dem en demo\", men det s\u00e4ger ingenting om <u><a href=\"https:\/\/zapier.com\/blog\/lead-lifecycle-stages\/\">var k\u00f6paren befinner sig i sin resa<\/a><\/u>.<\/p>\n<h4 id=\"aukgg\">En demo \u00e4r ett steg i utv\u00e4rderingen av en produkt<\/h4>\n<p class=\"translation-block\">Byt namn p\u00e5 ett demo-steg till \"Produkt utv\u00e4rderad\" och definiera k\u00f6parens exitkriterier som:<\/p>\n<ul>\n<li class=\"translation-block\">K\u00f6paren d\u00f6k upp p\u00e5 demonstrationen och fick svar p\u00e5 sina fr\u00e5gor<\/li>\n<li class=\"translation-block\">Innan samtalet avslutades bokade k\u00f6paren in ett nytt m\u00f6te f\u00f6r att diskutera hur vi skulle g\u00e5 vidare<\/li>\n<li class=\"translation-block\">K\u00f6paren svarade p\u00e5 ett e-postmeddelande med en sammanfattning och bekr\u00e4ftade m\u00f6tet och n\u00e4sta steg.<\/li>\n<\/ul>\n<h4 id=\"e4rgn\">Vad h\u00e4nder efter en s\u00e4ljdemo?<\/h4>\n<p class=\"translation-block\">I st\u00e4llet f\u00f6r att f\u00f6rs\u00e4ljningen flyttas till n\u00e4sta steg s\u00e5 snart s\u00e4ljaren l\u00e4mnar demonstrationen kan s\u00e4ljaren bara flytta den till n\u00e4sta steg om han eller hon har svarat p\u00e5 k\u00f6parens fr\u00e5gor, bokat in n\u00e4sta m\u00f6te, skickat ett sammanfattande e-postmeddelande om vad som diskuterades och vad n\u00e4sta steg \u00e4r, och f\u00e5tt ett svar p\u00e5 det e-postmeddelandet som bekr\u00e4ftar att k\u00f6paren har samma f\u00f6rst\u00e5else. Och du, som f\u00f6rs\u00e4ljningschef, kan s\u00e4ga: \"Jag s\u00e5g att du flyttade den f\u00f6rs\u00e4ljningen fr\u00e5n utv\u00e4rderingsstadiet. Kan jag f\u00e5 se e-postmeddelandet d\u00e4r k\u00f6paren verifierade dina n\u00e4sta steg?\"<\/p>\n<hr>\n<h2 id=\"bkl75\">Hur exakta \u00e4r dina f\u00f6rs\u00e4ljningsprognoser?<\/h2>\n<p class=\"translation-block\">N\u00e4r stegen i f\u00f6rs\u00e4ljningsprocessen \u00e4r v\u00e4ldefinierade kommer de prognoser du bygger p\u00e5 dessa steg att vara korrekta.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><a href=\"http:\/\/forecast%20arrow\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/forecastarrow_d219acef0ff56faae421996fda129352_800.png\"><\/a><\/figure>\n<h3 id=\"fu4d6\"><strong>Anv\u00e4nd dina prognoser f\u00f6r att planera f\u00f6r n\u00e4sta steg<\/strong><\/h3>\n<p class=\"translation-block\">Om du uppt\u00e4cker att 21% av de f\u00f6rs\u00e4ljningar som tar sig igenom utv\u00e4rderingsfasen avslutas den h\u00e4r m\u00e5naden, kan du lita p\u00e5 att det kommer att f\u00f6rbli konsekvent fr\u00e5n m\u00e5nad till m\u00e5nad. Och d\u00e4rifr\u00e5n, om konverteringsfrekvensen fr\u00e5n ett steg till n\u00e4sta \u00e4r l\u00e4gre \u00e4n du skulle vilja, kan du fokusera p\u00e5 att utbilda och coacha ditt team f\u00f6r att <u><a href=\"http:\/\/www.hubspot.com\/products\/sales\/sales-reports\">prestera b\u00e4ttre<\/a><\/u>r i dessa steg. Du kan alltid h\u00e5lla koll p\u00e5 framstegen med ett <a href=\"https:\/\/www.ispringsolutions.com\/blog\/best-lms-software\">learning management system<\/a>.<\/p>\n<p class=\"translation-block\">L\u00e5t oss g\u00e5 igenom standarderna f\u00f6r kvalificerande f\u00f6rs\u00e4ljningssteg. De fyra standarderna f\u00f6r kvalificerade s\u00e4ljsteg:<\/p>\n<ul>\n<li class=\"translation-block\">Kr\u00e4vs<\/li>\n<li class=\"translation-block\">Fakta<\/li>\n<li class=\"translation-block\">Inspekterbar<\/li>\n<li class=\"translation-block\">K\u00f6parcentrerad<\/li>\n<\/ul>\n<h3 id=\"8ne86\"><strong>Planera och verifiera dina f\u00f6rs\u00e4ljningssteg<\/strong><\/h3>\n<p class=\"translation-block\">S\u00e5 titta p\u00e5 din f\u00f6rs\u00e4ljningsprocess och se till att varje steg \u00e4r obligatoriskt, faktabaserat, inspekterbart och k\u00f6parcentrerat, och ta bort alla steg som inte uppfyller dessa standarder.<\/p>\n<p class=\"translation-block\">L\u00e4gg sedan ut de faktiska, inspekterbara k\u00f6parresultat som fungerar som utg\u00e5ngskriterier f\u00f6r varje steg, s\u00e5 har du en verkligt robust f\u00f6rs\u00e4ljningsprocess. Den kan ha m\u00e5nga steg eller vara ganska kort, men l\u00e5t inte det oroa dig f\u00f6r mycket.<\/p>\n<h3 id=\"6mh28\"><strong>Fokusera p\u00e5 en f\u00f6rs\u00e4ljningsprocess som \u00e4r helt r\u00e4tt f\u00f6r dig<\/strong><\/h3>\n<p class=\"translation-block\">Fokusera p\u00e5 att skapa en s\u00e4ljprocess som \u00e4r tillr\u00e4ckligt stark f\u00f6r att utg\u00f6ra grunden f\u00f6r din s\u00e4ljorganisation.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><a href=\"http:\/\/sales%20stages%20image%20of%20stairs%20going%20up\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/salesstagesimageofstairsgoingup_bfe3354177d2ec2e2a4b148a07124c88_800.png\"><\/a><\/figure>\n<hr>\n<h2 id=\"cf8fn\">Hur m\u00e5nga f\u00f6rs\u00e4ljningssteg b\u00f6r du ha?<\/h2>\n<blockquote><p><em class=\"translation-block\">\"Vi f\u00e5r ofta fr\u00e5gan: Hur m\u00e5nga steg ska man ha? Och svaret \u00e4r s\u00e5 m\u00e5nga steg som kr\u00e4vs f\u00f6r att skapa engagemang och beh\u00e5lla accelerationen genom hela s\u00e4ljprocessen. F\u00f6r att bevisa antingen diskvalificering eller kvalificering. F\u00f6r vissa organisationer finns det en transaktionsprocess, medan en f\u00f6retagsaff\u00e4r kan omfatta fler steg. Ibland kan m\u00e4nniskor s\u00e4lja sig sj\u00e4lva f\u00f6r kort genom att skapa en kort f\u00f6rs\u00e4ljningsprocess. Om s\u00e5 \u00e4r fallet f\u00e5r du dessa gravida pipelines som aldrig f\u00f6der aff\u00e4rer, eftersom prospektet inte har haft m\u00f6jlighet att engagera sig p\u00e5 ett s\u00e4tt som skulle g\u00f6ra det m\u00f6jligt f\u00f6r dem att konvertera till en kund, eller l\u00e5ta dem till och med v\u00e4lja sig sj\u00e4lva och s\u00e4ga att det h\u00e4r inte \u00e4r n\u00e5got f\u00f6r mig. F\u00f6r uppenbarligen \u00e4r en s\u00e4ljares d\u00f6d att sl\u00f6sa bort f\u00f6r mycket tid p\u00e5 ett prospekt som aldrig kommer att k\u00f6pa.<\/em><\/p>\n<p>\u00c5 andra sidan g\u00f6r vissa m\u00e4nniskor det f\u00f6r komplicerat. De g\u00f6r f\u00f6rs\u00e4ljningsprocessen riktigt l\u00e5ng eftersom n\u00e5got annat har h\u00e4nt i m\u00e5nga olika aff\u00e4rer, i olika skeden. Och de tycker att det \u00e4r okej, l\u00e5t oss baka in det i v\u00e5r process. Men genom att skapa mer komplexitet g\u00f6r de det faktiskt sv\u00e5rare f\u00f6r s\u00e4ljarna att lyckas. Det \u00e4r en \"catch-all\". Det \u00e4r n\u00e4stan som att jag ska f\u00f6rs\u00f6ka samla ihop allt f\u00f6r alla eventualiteter. N\u00e4r man i sj\u00e4lva verket m\u00e5ste lita p\u00e5 sitt system. Ja, just det. Och lita p\u00e5 din process. Mindre \u00e4r mer - det tror jag p\u00e5.\" <strong class=\"translation-block\">-Hilmon Sorey och Cory Bray, f\u00f6rfattare till The Sales Enablement Playbook<\/strong><\/p><\/blockquote>\n<h3 id=\"8naid\"><strong>Uppr\u00e4tth\u00e5lla relationen med din kund<\/strong><\/h3>\n<p class=\"translation-block\">Din relation med kunden ska inte ta slut n\u00e4r f\u00f6rs\u00e4ljningen \u00e4r klar. <u><a href=\"https:\/\/www.proprofschat.com\/blog\/client-vs-customer\/\">Bevara den relationen.<\/a><\/u><\/p>\n<h3 id=\"empc7\"><strong>Din s\u00e4ljprocess ska h\u00e5lla vad ditt f\u00f6retag lovar<\/strong><\/h3>\n<p class=\"translation-block\">N\u00e4r du g\u00e5r igenom den h\u00e4r \u00f6vningen ska du komma ih\u00e5g att din relation med en kund inte ska ta slut n\u00e4r f\u00f6rs\u00e4ljningen \u00e4r klar. En del av f\u00f6rs\u00e4ljningsprocessen \u00e4r att se till att f\u00f6retaget h\u00e5ller de l\u00f6ften som s\u00e4ljteamet ger.<\/p>\n<blockquote><p><em class=\"translation-block\">\"Om jag intervjuar dina kunder sex m\u00e5nader, nio m\u00e5nader, 12 m\u00e5nader efter att de k\u00f6pt ditt erbjudande, har du d\u00e5 levererat det v\u00e4rde du lovade under f\u00f6rs\u00e4ljningsprocessen? Jag vill att det ska vara \u00f6ver 80 eller 85 procent. Om du inte g\u00f6r det kan du inte bygga ett f\u00f6retag idag p\u00e5 m\u00e4nniskor som inte inser det v\u00e4rde du utlovar. Det \u00e4r det f\u00f6rsta jag m\u00e5ste bed\u00f6ma. Nummer tv\u00e5, \u00e4r de l\u00f6nsamma? Tj\u00e4nar du mer pengar, tj\u00e4nar du tillr\u00e4ckligt med pengar p\u00e5 de kunder du registrerar? I SaaS-v\u00e4rlden pratar vi om saker som LTV till CAC-kvoter och \u00e5terbetalningsperioder. I den allm\u00e4nna aff\u00e4rsverksamheten talar vi om r\u00f6relsemarginal och nettomarginal. Hur du \u00e4n m\u00e4ter l\u00f6nsamhet, f\u00f6rv\u00e4rvar du dessa kunder med l\u00f6nsamhet?\" - <strong>Mark Roberge, Senior Lecturer i Entrepreneurial Management Unit vid Harvard Business School<\/strong><\/em><\/p><\/blockquote>\n<h3 id=\"9qkbq\"><strong>Vara djupt engagerad i att skapa n\u00f6jda kunder<\/strong><\/h3>\n<p class=\"translation-block\">Det duger inte l\u00e4ngre att s\u00e4ljarna avslutar en f\u00f6rs\u00e4ljning utan att t\u00e4nka p\u00e5 hur n\u00f6jd kunden kommer att vara efter\u00e5t.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/legomanatdeskashappycustomer_1bfdca188777bb4f5e5a02ca6e90e38e_800.png\" alt=\"legogubbe vid skrivbordet som n\u00f6jd kund\"><\/figure>\n<p><strong class=\"translation-block\">Bry dig om att h\u00e5lla din kund n\u00f6jd p\u00e5 l\u00e5ng sikt. <\/strong>Det finns tv\u00e5 anledningar till att ditt s\u00e4ljteam b\u00f6r vara djupt intresserat av dina kunders l\u00e5ngsiktiga lycka. F\u00f6r det f\u00f6rsta \u00e4r n\u00f6jda kunder mycket l\u00e4ttare att s\u00e4lja till \u00e4n vad totala fr\u00e4mlingar \u00e4r.<\/p>\n<blockquote><p><em class=\"translation-block\">\"Det \u00e4r mycket l\u00e4ttare att s\u00e4lja n\u00e5got till ett f\u00f6retag som redan har k\u00f6pt av dig \u00e4n att g\u00e5 ut och hitta en ny kund och till och med fastst\u00e4lla att du \u00e4r tillr\u00e4ckligt trov\u00e4rdig f\u00f6r att s\u00e4lja till dem \u00f6ver huvud taget. Detta g\u00e5r ut\u00f6ver att bara s\u00e4lja mer till det f\u00f6retaget genom en uppf\u00f6rs\u00e4ljning eller en korsf\u00f6rs\u00e4ljning. Det \u00e4r ett bra s\u00e4tt att hitta leads. Jag funderar p\u00e5 vem som skulle vara en b\u00e4ttre representant f\u00f6r s\u00e4ljutveckling: en 22-\u00e5ring som s\u00e4ljer eller din kund som g\u00e5r runt p\u00e5 butiksgolvet med dig och ber\u00e4ttar f\u00f6r alla andra hur fantastisk du \u00e4r. Det \u00e4r n\u00e5got som vissa m\u00e4nniskor f\u00f6rbiser.\" - <\/em><strong>Hilmon Sorey och Cory Bray<em>, F\u00f6rfattare till The Sales Enablement Playbook<\/em><\/strong><\/p><\/blockquote>\n<p><strong class=\"translation-block\">Din kunds r\u00f6st p\u00e5verkar ditt f\u00f6retag. <\/strong>Dina kunders mun-till-mun-metod v\u00e4ger mycket tyngre \u00e4n ditt f\u00f6retags marknadsf\u00f6rings- och f\u00f6rs\u00e4ljningsinsatser.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/smilinghappycustomer_82f272c8aa781e673cc746d8608f33dc_800.png\" alt=\"leende n\u00f6jd kund\"><\/figure>\n<p><strong class=\"translation-block\">Dina n\u00f6jda kunder \u00e4r en del av ditt s\u00e4ljteam.<\/strong> Kunder som \u00e4r entusiastiska fans kommer att locka fler kunder till dig.<\/p>\n<blockquote><p><em class=\"translation-block\">\"Jag talade nyligen med en VD f\u00f6r ett snabbv\u00e4xande f\u00f6retag i ett tidigt skede. De hade tusen kunder och de hade tv\u00e5 s\u00e4ljare. De f\u00f6rs\u00f6ker v\u00e4xa till sex s\u00e4ljare. Han ber\u00e4ttade f\u00f6r mig att det fortfarande finns ett begr\u00e4nsat antal s\u00e4ljare. Och jag sa att jag inte h\u00f6ll med honom. Han fr\u00e5gade vad jag menade, och jag sa att han inte har sex, eller tv\u00e5, s\u00e4ljare utan att han har ett tusen tv\u00e5 s\u00e4ljare. Han f\u00f6rstod inte. Och sedan sa han att han fortfarande inte f\u00f6rstod. Han upprepade att han inte har tusen och tv\u00e5, bara tv\u00e5. Jag sa att han har tusen betalande kunder som \u00e4r lyriska \u00f6ver hans produkt. De \u00e4r ditt f\u00f6retags b\u00e4sta s\u00e4ljare. Om du slutar att t\u00e4nka l\u00e5ngt bortom gr\u00e4nserna f\u00f6r de interna resurserna och utnyttjar kraften hos dina kunder.<\/em><\/p>\n<p class=\"translation-block\">I slut\u00e4ndan \u00e4r det vad vi p\u00e5 TrustRadius hj\u00e4lper f\u00f6retag att g\u00f6ra genom recensioner. Men att f\u00e5 kunderna att uttala sig och sedan utnyttja deras r\u00f6st, deras sociala bevis, deras autentiska s\u00e4tt att tala. Sedan kan du expandera. Om du t\u00e4nker p\u00e5 team som inte bara inom dina v\u00e4ggars begr\u00e4nsningar, f\u00f6r att verkligen g\u00f6ra n\u00e5got fascinerande. Jag tror att n\u00e4r marknadsf\u00f6rare b\u00f6rjar inse det och s\u00e4tter kunderna i centrum f\u00f6r allt de g\u00f6r, s\u00e5 kommer det inte bara att hj\u00e4lpa marknadsf\u00f6ringen, utan \u00e4ven f\u00f6rs\u00e4ljningen. Och det finns ingen s\u00e4ljare som n\u00e5gonsin kommer att s\u00e4ga att det inte finns tillr\u00e4ckligt med recensioner eller kundreferenser eller n\u00e5gon som kan prata p\u00e5 uppdrag av produkten.<\/p>\n<p>Det finns inga marknadsf\u00f6rare som n\u00e5gonsin har k\u00e4nt sm\u00e4rtan av fler s\u00e4ljare som st\u00e4ndigt ber om mer. Det finns olika s\u00e4tt att g\u00f6ra det p\u00e5 idag, men folk \u00e4r fortfarande vana vid det gamla traditionella s\u00e4ttet eller fallstudier. Det finns b\u00e4ttre s\u00e4tt. Det finns b\u00e4ttre verktyg. Folk k\u00e4nner \u00e4nnu inte till verktygen. Men det h\u00e5ller p\u00e5 att f\u00f6r\u00e4ndras.\" <strong class=\"translation-block\">-Bertrand Hazard, Marketing and Sales Team Lead p\u00e5 TrustRadius<\/strong><\/p><\/blockquote>\n<p><strong class=\"translation-block\">Skapa n\u00f6jda kunder som stannar kvar hos dig. <\/strong>Fokusera p\u00e5 de \u00e5tg\u00e4rder som g\u00f6r att dina kunder stannar kvar p\u00e5 l\u00e5ng sikt.<\/p>\n<h3 id=\"49qrg\"><strong>N\u00f6jda kunder kan vara en stor tillg\u00e5ng f\u00f6r ditt s\u00e4ljteam<\/strong><\/h3>\n<p class=\"translation-block\">Och det motsatta \u00e4r ocks\u00e5 sant: <a href=\"https:\/\/www.cloudtalk.io\/blog\/9-effective-ways-to-handle-angry-customers-with-examples\/\">n\u00f6jda kunder<\/a> kan vara ett stort hinder f\u00f6r ditt s\u00e4ljteam. S\u00e5 se till att du utformar din f\u00f6rs\u00e4ljningsprocess s\u00e5 att du st\u00e4nger f\u00f6rs\u00e4ljningen och m\u00e4nniskor f\u00f6rvandlas till kunder som kommer att f\u00f6respr\u00e5ka ditt f\u00f6retag. N\u00e4r du funderar p\u00e5 exitkriterierna f\u00f6r varje steg ska du inte bara fokusera p\u00e5 de \u00e5tg\u00e4rder som hj\u00e4lper dina s\u00e4ljare att avsluta f\u00f6rs\u00e4ljningen. Fokusera p\u00e5 de \u00e5tg\u00e4rder som g\u00f6r att dina prospekts blir l\u00e5ngsiktiga kunder. Det kan kr\u00e4va att du har steg som h\u00e4nder efter att f\u00f6rs\u00e4ljningen har avslutats.<\/p>\n<blockquote><p><em class=\"translation-block\">\"Jag tittade runt till m\u00e5nga av de andra s\u00e4ljcheferna i Austin, och alla sa ungef\u00e4r samma sak, n\u00e4mligen Du har stadier efter den st\u00e4ngda vinsten. F\u00f6r oss har vi \u00e5tta steg som leder fram till closed-won. Och sedan steg nio, det \u00e4r d\u00e4r vi \u00f6verl\u00e4mnar till implementeringsteamet. Steg 10, som \u00e4r den p\u00e5g\u00e5ende processen, implementeringen, och sedan steg 11 f\u00f6r oss som g\u00e5r live. Det f\u00f6retaget \u00e4r nu helt live med oss, och vi kan sp\u00e5ra hela stegprogressionen genom det. Vi vet hur l\u00e5ng tid det tar f\u00f6r kundframg\u00e5ngsteamet att reagera p\u00e5 den avslutade vunna aff\u00e4ren, hur l\u00e5ng tid det tar f\u00f6r implementeringsperioden om det \u00e4r n\u00e5gra dagar upp till en m\u00e5nad. Och sedan har den aff\u00e4r som vi har vunnit nu g\u00e5tt live.<\/em><\/p>\n<p class=\"translation-block\">S\u00e5 vi kan se det som en vunnen aff\u00e4r utan att den fastnar i implementeringsfasen, vilket var ett problem f\u00f6r oss ett tag. N\u00e4r v\u00e5r kundansvarige avslutar en aff\u00e4r g\u00e5r den till ett implementeringsteam och en medlem av kundframg\u00e5ngsteamet. Vi gjorde faktiskt en bra utrullning av vem som har vilket ansvar, vem som leder samtalet, vem som ansvarar f\u00f6r att schemal\u00e4gga n\u00e4sta samtal - den typen av saker. Och den kundansvarige spelar verkligen en underordnad roll d\u00e4r.<\/p>\n<p>N\u00e4r aff\u00e4ren v\u00e4l \u00e4r live \u00e4r det fortfarande den kundansvarige som ansvarar f\u00f6r den, men det mesta av det dagliga underh\u00e5llet och framg\u00e5ngshanteringen sk\u00f6ts av v\u00e5rt framg\u00e5ngsteam.\" <strong class=\"translation-block\">Mike Venman, Sales Operations Leader p\u00e5 Hearth, ett FinTech-f\u00f6retag<\/strong><\/p><\/blockquote>\n<hr>\n<h2 id=\"6cb8b\">L\u00e4gg grunden f\u00f6r din f\u00f6rs\u00e4ljning.<\/h2>\n<p class=\"translation-block\">Ditt team b\u00f6r omvandla leads till n\u00f6jda kunder om:<\/p>\n<ol type=\"1\">\n<li class=\"translation-block\">Du definierar alla steg i din s\u00e4ljprocess.<\/li>\n<li class=\"translation-block\">Se till att varje steg har tydliga utg\u00e5ngskriterier.<\/li>\n<\/ol>\n<p class=\"translation-block\">D\u00e5 har du grunden f\u00f6r din f\u00f6rs\u00e4ljningsprocess. Grunden f\u00f6r din f\u00f6rs\u00e4ljning \u00e4r att f\u00f6rvandla leads till n\u00f6jda kunder. F\u00f6lj de tv\u00e5 stegen som beskrivs, s\u00e5 \u00e4r du p\u00e5 v\u00e4g att f\u00e5 en solid grund.<\/p>\n<hr>\n<p><em class=\"translation-block\"><strong>Lite om Kyle:<\/strong><\/em><\/p>\n<p class=\"translation-block\">Kyle undervisar i f\u00f6rs\u00e4ljning och CRM-kurser p\u00e5 HubSpot Academy. Han \u00e4r mest k\u00e4nd f\u00f6r sitt arbete med <u><a href=\"https:\/\/app.hubspot.com\/academy\/2291794\/tracks\/12\/intro\">HubSpot Sales Software<\/a><\/u>-certifieringen och <u><a href=\"https:\/\/app.hubspot.com\/academy\/2291794\/tracks\/19\/131\/523\">Sales Enablement<\/a><\/u>-certifieringen. Han \u00e4r far till tre barn, den lyckliga mannen till en lika lycklig kvinna och str\u00e4var efter att vara f\u00f6rfattare till en av de pocketb\u00f6cker som du ser i mataff\u00e4rens utcheckningslinjer. Kom i kontakt med Kyle p\u00e5 <u><a href=\"https:\/\/www.linkedin.com\/in\/kyleanthonyjepson\">LinkedIn<\/a><\/u> och <u><a href=\"https:\/\/twitter.com\/kyle_jepson\">Twitter<\/a><\/u>.<\/p>\n<hr>\n<p>\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Prova Salesflare:s CRM\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><br>\n<em class=\"translation-block\">Vi hoppas att du gillade det h\u00e4r inl\u00e4gget. Om du gjorde det, sprid ordet!<\/em><\/p>\n<p>\ud83d\udc49 <em>Du kan f\u00f6lja @salesflare p\u00e5<\/em> <em><u><a href=\"https:\/\/twitter.com\/salesflare\">Twitter<\/a><\/u><\/em>,\u00a0<em><u><a href=\"https:\/\/www.facebook.com\/salesflare\/\">Facebook<\/a><\/u><\/em> <em>och<\/em> <em class=\"translation-block\"><u><a href=\"https:\/\/www.linkedin.com\/company\/salesflare\">LinkedIn<\/a><\/u>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>S\u00e5 h\u00e4r omformulerar du din s\u00e4ljprocess ur ett k\u00f6parperspektiv genom att kombinera en rep-fokuserad \u00e5tg\u00e4rd och ett k\u00f6parfokuserat resultat.<\/p>","protected":false},"author":1,"featured_media":61846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[229],"tags":[265,179,194],"wl_entity_type":[122],"class_list":["post-61844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-pipelines","tag-hubspot","tag-sales-pipeline","tag-sales-pipeline-management","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Sales Process from the Buyer\u2019s Point of View<\/title>\n<meta name=\"description\" content=\"Here&#039;s how to reframe your sales process from a buyer&#039;s perspective by combining a rep-focused action and a buyer-focused outcome.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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