{"id":57873,"date":"2020-10-01T09:30:27","date_gmt":"2020-10-01T07:30:27","guid":{"rendered":"https:\/\/blog.salesflare.com\/b2b-email-automation"},"modified":"2025-06-26T10:30:43","modified_gmt":"2025-06-26T08:30:43","slug":"b2b-email-automation","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/sv\/b2b-automatisering-av-e-post","title":{"rendered":"S\u00e5 h\u00e4r anpassar du din B2B-e-postautomatisering till f\u00f6rs\u00e4ljning och marknadsf\u00f6ring"},"content":{"rendered":"

S\u00e5 h\u00e4r anpassar du din B2B-e-postautomatisering till f\u00f6rs\u00e4ljning och marknadsf\u00f6ring<\/h1>\n

En g\u00e4stblogg av Anna Crowe (Content Strategist p\u00e5 Leadfeeder)<\/h2>\n

Att B2B-team inom f\u00f6rs\u00e4ljning och marknadsf\u00f6ring f\u00f6rs\u00f6ker anpassa sig till varandra \u00e4r inget nytt.<\/p>\n

Om du fr\u00e5gar s\u00e4ljarna varf\u00f6r de st\u00e4ndigt missar sina kvoter pekar de p\u00e5 bristen p\u00e5 volym och kvalitet p\u00e5 de leads som marknadsavdelningen producerar.<\/p>\n

St\u00e4ll samma fr\u00e5ga till marknadsavdelningen och de kommer sannolikt att m\u00e5la upp en annan bild: en bild som handlar om brist p\u00e5 uppf\u00f6ljning och finesser fr\u00e5n s\u00e4ljarna f\u00f6r att avsluta aff\u00e4ren.<\/p>\n

D\u00e4rmed inte sagt att b\u00e5da grupperna inte \u00e4r villiga att se in\u00e5t och erk\u00e4nna sina misstag.<\/p>\n

Men det g\u00e5r inte att f\u00f6rneka att sp\u00e4nningen som finns mellan dessa team g\u00f6r att medlemmarna hamnar i konflikt med varandra n\u00e4r de arbetar mot liknande m\u00e5l.<\/p>\n

Med en genomsnittlig B2B-f\u00f6rs\u00e4ljningscykel som str\u00e4cker sig fr\u00e5n fyra till sju m\u00e5nader<\/a><\/u> till avslut, \u00e4r det avg\u00f6rande att v\u00e5rda kundrelationer och samtidigt h\u00e5lla sig top-of-mind. Och det \u00e4r inte heller om\u00f6jligt.<\/p>\n

Faktum \u00e4r att du f\u00f6rmodligen redan har ingredienserna f\u00f6r framg\u00e5ngsrikt kundf\u00f6rv\u00e4rv till hands med ditt utvecklade inneh\u00e5ll och marknadsf\u00f6ringsstrategier f\u00f6r e-post<\/a>.<\/p>\n

Nu m\u00e5ste du automatisera taktiken och arbeta tillsammans som ett team<\/a><\/u>.<\/p>\n

L\u00e5t oss titta n\u00e4rmare p\u00e5 hur du kan anpassa din B2B-e-postautomation till f\u00f6rs\u00e4ljning och marknadsf\u00f6ring.<\/p>\n

\n

Vad \u00e4r B2B e-postmarknadsf\u00f6ring?<\/strong><\/h2>\n

B2B e-postmarknadsf\u00f6ring<\/a> \u00e4r ett ganska enkelt koncept. T\u00e4nk p\u00e5 det som en konversation mellan minst tv\u00e5 f\u00f6retag via e-post.<\/p>\n

Nyckelordet h\u00e4r \u00e4r konversationsinriktad<\/em>.<\/p>\n

F\u00f6r en kanal som 59% av B2B-marknadsf\u00f6rare<\/a><\/u> h\u00e4vdar \u00e4r deras mest effektiva f\u00f6r int\u00e4ktsgenerering, \u00e4r det viktigt att n\u00e4rma sig meddelanden strategiskt.<\/p>\n

Detta g\u00e4ller f\u00f6r allt fr\u00e5n det f\u00f6rsta v\u00e4lkomstmeddelandet<\/a> till ett v\u00e5rdande e-postmeddelande fullt av kurerat inneh\u00e5ll.<\/p>\n

\"\"
Exempel som tillhandah\u00e5lls av CoSchedule<\/a>.<\/figcaption><\/figure>\n

Med konkurrensutsatta marknader och h\u00f6ga f\u00f6rv\u00e4ntningar p\u00e5 personalisering \u00e4r det \u00e4nnu viktigare f\u00f6r f\u00f6rs\u00e4ljnings- och marknadsf\u00f6ringsteam att samordna sina insatser med e-postautomation.<\/p>\n

Automatisering g\u00f6r det m\u00f6jligt f\u00f6r team att identifiera h\u00f6gkvalitativa leads och snabbt flytta dem genom tratten.<\/p>\n

Det centraliserar meddelanden kring f\u00f6rinst\u00e4llda triggers i kundresan och g\u00f6r det m\u00f6jligt f\u00f6r team att uppr\u00e4tth\u00e5lla snabba svarstider<\/a><\/u>.<\/p>\n

\n

7 automatiserade B2B-e-postmeddelanden och hur man anpassar dem till b\u00e5de f\u00f6rs\u00e4ljning och marknadsf\u00f6ring<\/strong><\/h2>\n

Vid det h\u00e4r laget beh\u00f6ver du f\u00f6rmodligen inte bli mer \u00f6vertygad om varf\u00f6r s\u00e4lj- och marknadsf\u00f6ringsteam m\u00e5ste anpassa sig till e-postautomation. Du vill f\u00f6rst\u00e5 hur.<\/p>\n

H\u00e4r \u00e4r sju anv\u00e4ndningsfall f\u00f6r automatiserad e-post inom B2B.<\/p>\n

#1: F\u00f6rb\u00e4ttra r\u00e4ckvidden f\u00f6r kall e-post<\/h3>\n

Det finns en anledning till att kall e-post<\/a> ofta \u00e4r ineffektivt inom B2B-f\u00f6rs\u00e4ljning: det beror p\u00e5 att du i huvudsak pratar med en fr\u00e4mling. Och en mycket upptagen fr\u00e4mling dessutom.<\/p>\n

Folk har inte tid med sm\u00e5prat i ett s\u00e4ljmejl. De vill se att du har gjort din research kring vilka de \u00e4r och vad de vill ha.<\/p>\n

Om du b\u00f6rjar fr\u00e5n b\u00f6rjan med ett kallt e-postmeddelande finns det n\u00e5gra gyllene regler du kan f\u00f6lja<\/a><\/u> f\u00f6r att v\u00e4rma upp dem lite. Bland dem, hitta n\u00e5gon gemensamhet.<\/p>\n

\"\"
Exempel fr\u00e5n Drift<\/a>.<\/figcaption><\/figure>\n

Alternativt kan du \u00f6verv\u00e4ga att investera i ett verktyg som hj\u00e4lper dig p\u00e5 forskningsfronten genom att ge sammanhang kring vem dina webbplatsbes\u00f6kare \u00e4r<\/a><\/u>.<\/p>\n

Som jag gjorde nedan.<\/p>\n

\"\"
Jag skapade ett arbetsfl\u00f6de f\u00f6r e-post i Salesflare<\/a>!<\/figcaption><\/figure>\n

F\u00f6r att g\u00f6ra den till din egen ers\u00e4tter du varje fetstilt avsnitt med information som \u00e4r relaterad till det du s\u00e4ljer.<\/p>\n

Skapa en e-postmall per kundtyp och l\u00e5t sedan sammanslagningstaggar ta hand om resten av detaljerna (gl\u00f6m bara inte att anpassa datum- och tidsinformationen efter behov).<\/p>\n

H\u00e4r \u00e4r ett exempel:<\/p>\n

\"Hej Paul,<\/em><\/p>\n

Du bes\u00f6kte nyligen Salesflare.com<\/a> och laddade ner v\u00e5rt whitepaper, \"Det f\u00f6rst\u00e4rkta s\u00e4ljteamet\".<\/p>\n

Om du \u00e4r intresserad av att l\u00e4ra dig mer om att driva en toppf\u00f6rs\u00e4ljningsorganisation kan jag rekommendera f\u00f6ljande ytterligare resurser:
\n- Remote Sales: Hur du s\u00e4ljer framg\u00e5ngsrikt var du \u00e4n befinner dig<\/a>
\n<\/u>- Varf\u00f6r du vill ha ett l\u00e4ttanv\u00e4nt CRM f\u00f6r ditt lilla f\u00f6retag<\/a><\/u><\/p>\n

V\u00e5rt f\u00f6retag erbjuder ocks\u00e5 ett CRM-system som s\u00e4ljarna \u00e4lskar att anv\u00e4nda och som kan hj\u00e4lpa dig att \u00f6ka f\u00f6rs\u00e4ljningen genom att inte l\u00e5ta n\u00e5gra uppf\u00f6ljningar g\u00e5 dig f\u00f6rbi.<\/p>\n

\u00c4r du ledig f\u00f6r ett samtal p\u00e5 tisdag kl. 12.00 MST f\u00f6r att prata om detta?\"<\/p><\/blockquote>\n

Ju mer information du kan samla in om vilka dina kunder \u00e4r, desto mer effektiva mallar f\u00f6r kalla e-postmeddelanden kan du skapa f\u00f6r att automatisera och replikera i vanliga scenarier.<\/p>\n

#2: \u00d6ka konverteringen fr\u00e5n provperiod till registrering<\/h3>\n

Det genomsnittliga antalet legitima e-postmeddelanden fr\u00e5n f\u00f6retag som tas emot varje dag har varit of\u00f6r\u00e4ndrat sedan 2015.<\/a><\/u><\/p>\n

Det \u00e4r bra p\u00e5 s\u00e5 s\u00e4tt att du enkelt kan hj\u00e4lpa ditt varum\u00e4rke att sticka ut med mycket relevant och riktad e-postautomation.<\/p>\n

Det \u00e4r inte s\u00e5 bra om du bara bidrar till r\u00f6ran.<\/p>\n

N\u00e4r n\u00e5gon registrerar sig f\u00f6r en testversion av din produkt \u00e4r det en sj\u00e4lvklarhet att automatisera utskicket av hj\u00e4lpsamma e-postmeddelanden under testperioden. Anv\u00e4nd det tidsf\u00f6nstret som en m\u00f6jlighet.<\/p>\n

Skicka ett e-postmeddelande<\/a><\/u> i b\u00f6rjan av r\u00e4tteg\u00e5ngen som visar uppskattning och beskriver n\u00e4sta steg.<\/p>\n

L\u00e4nka till v\u00e4rdefulla resurser som hj\u00e4lper dem att f\u00e5 ut s\u00e5 mycket som m\u00f6jligt av produkten p\u00e5 kortast m\u00f6jliga tid.<\/p>\n

\"\"
Exempel som tillhandah\u00e5lls av UserTesting<\/a>.<\/figcaption><\/figure>\n

#3: \u00d6ka engagemanget med e-postmeddelanden f\u00f6r introduktion<\/h3>\n

Det \u00e4r skillnad p\u00e5 att anm\u00e4la sig till en tj\u00e4nst och att faktiskt anv\u00e4nda den.<\/p>\n

Om det tar f\u00f6r l\u00e5ng tid att ta reda p\u00e5 hur man bara kommer ig\u00e5ng, hj\u00e4lper du inte saken ur kundbevarande synvinkel.<\/p>\n

T\u00e4nk p\u00e5 att det kan kosta fem g\u00e5nger mer<\/a><\/u> att skaffa en ny kund \u00e4n att beh\u00e5lla en befintlig.<\/p>\n

L\u00e5t dina f\u00f6rs\u00e4ljnings- och marknadsf\u00f6ringsteam arbeta tillsammans f\u00f6r att fastst\u00e4lla n\u00e5gra av de vanligaste sm\u00e4rtpunkterna f\u00f6r nya kunder med produkten. Det finns gott om s\u00e4ljverktyg<\/a><\/u> tillg\u00e4ngliga f\u00f6r att hj\u00e4lpa till att avsl\u00f6ja och vidta \u00e5tg\u00e4rder p\u00e5 kundinsikter.<\/p>\n

Den h\u00e4r informationen kan anv\u00e4ndas f\u00f6r att skapa ett fl\u00f6de av automatiserade onboarding-e-postmeddelanden som ger en tydlig v\u00e4g f\u00f6r att komma ig\u00e5ng.<\/p>\n

Framf\u00f6r allt vill du att kunderna ska veta att de \u00e4r mer \u00e4n bara ett dollartecken: de \u00e4r v\u00e4lkomna anv\u00e4ndare som backas upp av relevanta resurser och support.<\/p>\n

\"\"
Exempel ges av Asana<\/a>.<\/figcaption><\/figure>\n

#4: \u00d6ka konverteringarna med beteendeinriktade kampanjer<\/h3>\n

Studier har visat att uppf\u00f6ljningsmejl<\/a> vanligtvis f\u00e5r en b\u00e4ttre svarsfrekvens<\/a><\/u> fr\u00e5n kunderna \u00e4n det f\u00f6rsta mejlet.<\/p>\n

S\u00e5 varf\u00f6r f\u00f6rsummas de s\u00e5 ofta?<\/p>\n

Det korta svaret \u00e4r tid och m\u00e4nskliga fel.<\/p>\n

N\u00e4r s\u00e4ljteam manuellt f\u00f6rs\u00f6ker h\u00e5lla j\u00e4mna steg med meddelanden som kommer in, g\u00e5r ut och allt d\u00e4remellan \u00e4r det l\u00e4tt h\u00e4nt att saker faller mellan stolarna.<\/p>\n

Det \u00e4r d\u00e4rf\u00f6r automatisering av f\u00f6rs\u00e4ljningsuppf\u00f6ljningar<\/a><\/u> \u00e4r s\u00e5 viktigt.<\/p>\n

Beteendeutl\u00f6sta kampanjer g\u00f6r det enkelt att generera uppf\u00f6ljande e-postmeddelanden baserat p\u00e5 allt fr\u00e5n en \u00f6ppning till ett klick p\u00e5 en l\u00e4nk. Du kan skr\u00e4ddarsy mallar med hyperrelevant information.<\/p>\n

\"\"
Exempel fr\u00e5n SalesHandy<\/a>.<\/figcaption><\/figure>\n

#5: Engagera nya anv\u00e4ndare efter ett webbinarium<\/h3>\n

73% av B2B-marknadsf\u00f6rare<\/a><\/u> och s\u00e4ljledare s\u00e4ger att webbseminarier \u00e4r det b\u00e4sta s\u00e4ttet att generera h\u00f6gkvalitativa leads.<\/p>\n

Det h\u00e4r \u00e4r m\u00e4nniskor som inte bara har tagit sig tid att fylla i ett formul\u00e4r. De har dykt upp dag f\u00f6r dag f\u00f6r att spendera 30 minuter till en timme av sin tid p\u00e5 att titta p\u00e5 ditt inneh\u00e5ll.<\/p>\n

N\u00e4r du b\u00f6rjar planera sj\u00e4lva webbinariet b\u00f6r du skapa uppf\u00f6ljningsm\u00f6jligheter i f\u00f6rv\u00e4g. Skapa ett fl\u00f6de i ditt CRM som riktar sig till en lista \u00f6ver webbinariedeltagare med relevant inneh\u00e5ll baserat p\u00e5 vad som behandlades.<\/p>\n

Det h\u00e4r \u00e4r ocks\u00e5 ett bra tillf\u00e4lle att visa upp potentiella testerbjudanden och engagemang med s\u00e4ljteamet.<\/p>\n

\"\"
Exempel fr\u00e5n Silverpop<\/a>.<\/figcaption><\/figure>\n

#6: Korsf\u00f6rs\u00e4ljning\/upps\u00e4ljning<\/h3>\n

N\u00e4r du \u00f6vervakar och sp\u00e5rar kundernas engagemang f\u00f6r en produkt eller tj\u00e4nst h\u00e4nder n\u00e5got magiskt.<\/p>\n

Du skapar utrymme f\u00f6r m\u00f6jligheter.<\/p>\n

Och med det menar vi att du l\u00e4ttare kan identifiera potentialen f\u00f6r merf\u00f6rs\u00e4ljning.<\/p>\n

En kund som har varit kund hos dig ett tag och som anv\u00e4nder din plattform regelbundet har till exempel en etablerad lojalitetsniv\u00e5. De tycker att din produkt \u00e4r v\u00e4rdefull.<\/p>\n

St\u00e4ll in triggers f\u00f6r att identifiera dina mest lojala kunder och rikta in dig p\u00e5 dem med specialerbjudanden och m\u00f6jligheter att uppgradera.<\/p>\n

\"\"
Exempel som tillhandah\u00e5lls av Buffer<\/a>.<\/figcaption><\/figure>\n

#7: Kundlojalitet<\/h3>\n

Vi har redan diskuterat skillnaden i kostnad mellan att f\u00f6rv\u00e4rva och beh\u00e5lla kunder. Nuvarande kunder har g\u00e5tt igenom hela processen.<\/p>\n

De har \u00f6vertygats s\u00e5 pass mycket att de \u00f6ppnar pl\u00e5nboken och investerar i det du har att s\u00e4lja. Detta h\u00e4nder bara inte med m\u00e5nga av de framtidsutsikter som kommer genom den metaforiska d\u00f6rren.<\/p>\n

Det sista du vill g\u00f6ra som f\u00f6rs\u00e4ljnings- och marknadsf\u00f6ringsteam \u00e4r att ta dessa m\u00e4nniskor f\u00f6r givna. Ert jobb \u00e4r inte klart bara f\u00f6r att de har skrivit under den streckade linjen.<\/p>\n

Faktum \u00e4r att det bara \u00e4r b\u00f6rjan. Det \u00e4r d\u00e5 du m\u00e5ste \u00f6vertyga dem om att deras handlingar var v\u00e4rda att vidta. Och att det finns fortsatta f\u00f6rdelar med din tj\u00e4nst m\u00e5nad efter m\u00e5nad.<\/p>\n

F\u00f6r inneh\u00e5llsdrivna marknadsf\u00f6ringsteam har du materialet till hands f\u00f6r att kontinuerligt engagera befintliga kunder.<\/p>\n

Skapa ett nyhetsbrev varje vecka eller varannan vecka<\/a>. G\u00f6r dem medvetna om nya produktlanseringar (erbjud exklusiv tillg\u00e5ng till nya funktioner n\u00e4r det \u00e4r relevant innan de n\u00e5r ut till massorna).<\/p>\n

Du kan ocks\u00e5 anv\u00e4nda din kundbas som en k\u00e4lla till feedback. Automatisera regelbundna enk\u00e4tutskick till dina viktigaste anv\u00e4ndarsegment och anv\u00e4nd informationen f\u00f6r att f\u00f6rb\u00e4ttra nuvarande erbjudanden.<\/p>\n

\"\"
Exempel fr\u00e5n Zest<\/a>.<\/figcaption><\/figure>\n
\n

Slutliga tankar: F\u00f6rs\u00e4ljning och marknadsf\u00f6ring maximerar e-postens ROI n\u00e4r de samordnas<\/strong><\/h2>\n

Det s\u00e4ger sig sj\u00e4lvt att n\u00e4r team arbetar tillsammans h\u00e4nder det positiva saker. Ingenstans \u00e4r detta mer sant \u00e4n inom f\u00f6rs\u00e4ljning och marknadsf\u00f6ring.<\/p>\n

N\u00e4r allt kommer omkring arbetar b\u00e5da med samma m\u00e5l i \u00e5tanke: att skaffa och beh\u00e5lla kunder.<\/p>\n

Inget av dessa resultat kan uppn\u00e5s p\u00e5 ett effektivt och h\u00e5llbart s\u00e4tt n\u00e4r b\u00e5da grupperna arbetar i silos. S\u00e4rskilt<\/em> n\u00e4r de var och en besitter v\u00e4rdefulla insikter som \u00e4r avg\u00f6rande f\u00f6r att driva varandras anstr\u00e4ngningar fram\u00e5t.<\/p>\n

Marknadsf\u00f6rare har back-end. De kan titta p\u00e5 webbplatsbes\u00f6kare, leads som genereras via formul\u00e4r, annonseringsfrekvenser etc. och r\u00e4kna ut vad som utl\u00f6ser \u00e5tg\u00e4rder.<\/p>\n

Och sedan kan de upprepa det som fungerar i en m\u00e4ngd olika kanaler.<\/p>\n

S\u00e4ljare har den fr\u00e4mre delen. Genom regelbundna samtal och relationsbyggande expertis vet de vad som fungerar f\u00f6r att driva en aff\u00e4r fram\u00e5t.<\/p>\n

Och de k\u00e4nner till alla sm\u00e4rtpunkter och urs\u00e4kter som finns f\u00f6r att stoppa ett avtal i sin linda.<\/p>\n

Att \u00f6ppna kommunikationslinjerna mellan b\u00e5da sidor \u00e4r det f\u00f6rsta steget.<\/p>\n

Med en gemensam f\u00f6rst\u00e5else f\u00f6r kundernas intressen och triggers fungerar automatiseringen av e-post som den sista l\u00e4nken.<\/p>\n

Det skapar en bro mellan f\u00f6retaget och kunden - vilket g\u00f6r det m\u00f6jligt att inte bara utbyta en serie triggade meddelanden utan att skapa en verklig kontakt som drivs av ett genuint intresse f\u00f6r att tillhandah\u00e5lla l\u00f6sningar.<\/p>\n

\n

Lite om Anna:<\/strong>
\nAnna \u00e4r inneh\u00e5llsstrateg p\u00e5 Leadfeeder<\/a> och bitr\u00e4dande redakt\u00f6r f\u00f6r Search Engine Journal. Hon tycker om burritos <\/em>\ud83c\udf2f och valpar <\/em>\ud83d\udc36 (i n\u00e4mnd ordning).<\/em><\/p>\n

<\/object>__PRESENT<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Genom att anpassa din strategi f\u00f6r automatisering av B2B-e-post till dina f\u00f6rs\u00e4ljnings- och marknadsf\u00f6ringsteam kan du uppn\u00e5 b\u00e4ttre leadhantering och en h\u00f6gre sannolikhet f\u00f6r att avsluta aff\u00e4rer.<\/p>","protected":false},"author":1,"featured_media":57875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[209],"tags":[208,125,124,90,138,91],"wl_entity_type":[122],"class_list":["post-57873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-email-templates","tag-emails","tag-marketing","tag-marketing-automation","tag-sales","wl_entity_type-article"],"yoast_head":"\nHow to Align Your B2B Email Automation to Sales & Marketing<\/title>\n<meta name=\"description\" content=\"Aligning your B2B email automation strategy with your sales & marketing teams will help you achieve better lead management and a higher probability of closing deals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/57873\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Align Your B2B Email Automation to Sales & Marketing\" \/>\n<meta property=\"og:description\" content=\"Aligning your B2B email automation strategy with your sales & marketing teams will help you achieve better lead management and a higher probability of closing deals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/57873\" \/>\n<meta property=\"og:site_name\" content=\"Salesflare Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesflare\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/salesflare\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-01T07:30:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T08:30:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2020\/10\/charles-deluvio-4MRqV9gcUHQ-unsplash_8acbdabe7e3d53466c6d40166d305e9e_2000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Team Salesflare\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/salesflare\" \/>\n<meta name=\"twitter:site\" content=\"@salesflare\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Team Salesflare\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/b2b-email-automation#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/b2b-email-automation\"},\"author\":{\"name\":\"Team Salesflare\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/person\\\/1c0500e59e6efc216c94e5dd3bfaf97c\"},\"headline\":\"How to Align Your B2B Email Automation to Sales & Marketing\",\"datePublished\":\"2020-10-01T07:30:27+00:00\",\"dateModified\":\"2025-06-26T08:30:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/b2b-email-automation\"},\"wordCount\":1777,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/b2b-email-automation#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/charles-deluvio-4MRqV9gcUHQ-unsplash_8acbdabe7e3d53466c6d40166d305e9e_2000.jpg\",\"keywords\":[\"email marketing\",\"email templates\",\"emails\",\"marketing\",\"marketing automation\",\"sales\"],\"articleSection\":[\"email marketing\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/b2b-email-automation\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/b2b-email-automation\",\"name\":\"How to Align Your B2B Email Automation to Sales & Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/b2b-email-automation#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/b2b-email-automation#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/charles-deluvio-4MRqV9gcUHQ-unsplash_8acbdabe7e3d53466c6d40166d305e9e_2000.jpg\",\"datePublished\":\"2020-10-01T07:30:27+00:00\",\"dateModified\":\"2025-06-26T08:30:43+00:00\",\"description\":\"Aligning your B2B email automation strategy with your sales & marketing teams will help you achieve better lead management and a higher probability of closing deals.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/b2b-email-automation#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.salesflare.com\\\/b2b-email-automation\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/b2b-email-automation#primaryimage\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/charles-deluvio-4MRqV9gcUHQ-unsplash_8acbdabe7e3d53466c6d40166d305e9e_2000.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/charles-deluvio-4MRqV9gcUHQ-unsplash_8acbdabe7e3d53466c6d40166d305e9e_2000.jpg\",\"width\":2000,\"height\":1333,\"caption\":\"How to Align Your B2B Email Automation to Sales & Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/b2b-email-automation#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.salesflare.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Align Your B2B Email Automation to Sales & Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/\",\"name\":\"Salesflare Blog\",\"description\":\"On sales, CRM and lead generation.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\",\"name\":\"Salesflare\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/sf-logo-900x160-1.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/sf-logo-900x160-1.jpg\",\"width\":900,\"height\":160,\"caption\":\"Salesflare\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/salesflare\\\/\",\"https:\\\/\\\/x.com\\\/salesflare\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/salesflare\",\"https:\\\/\\\/www.youtube.com\\\/@salesflare\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/person\\\/1c0500e59e6efc216c94e5dd3bfaf97c\",\"name\":\"Team Salesflare\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7cc1464af4e35b4a68536c1fca774d67943a46961e5aef0e17d28cd945cc2ca?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7cc1464af4e35b4a68536c1fca774d67943a46961e5aef0e17d28cd945cc2ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7cc1464af4e35b4a68536c1fca774d67943a46961e5aef0e17d28cd945cc2ca?s=96&d=mm&r=g\",\"caption\":\"Team Salesflare\"},\"description\":\"We're the team at Salesflare, the intelligent sales CRM for small and medium-sized businesses selling B2B. We love helping businesses grow with helpful content and a beautiful product. Thank you for reading our blog!\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/salesflare\\\/\",\"https:\\\/\\\/www.instagram.com\\\/salesflare\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/salesflare\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/salesflare\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/salesflarecom\"],\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/sv\\\/author\\\/salesflare\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"S\u00e5 h\u00e4r anpassar du din B2B-e-postautomatisering till f\u00f6rs\u00e4ljning och marknadsf\u00f6ring","description":"Genom att anpassa din strategi f\u00f6r automatisering av B2B-e-post till dina f\u00f6rs\u00e4ljnings- och marknadsf\u00f6ringsteam kan du uppn\u00e5 b\u00e4ttre leadhantering och en h\u00f6gre sannolikhet f\u00f6r att avsluta aff\u00e4rer.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/57873","og_locale":"sv_SE","og_type":"article","og_title":"How to Align Your B2B Email Automation to Sales & Marketing","og_description":"Aligning your B2B email automation strategy with your sales & marketing teams will help you achieve better lead management and a higher probability of closing deals.","og_url":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/57873","og_site_name":"Salesflare Blog","article_publisher":"https:\/\/www.facebook.com\/salesflare\/","article_author":"https:\/\/www.facebook.com\/salesflare\/","article_published_time":"2020-10-01T07:30:27+00:00","article_modified_time":"2025-06-26T08:30:43+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2020\/10\/charles-deluvio-4MRqV9gcUHQ-unsplash_8acbdabe7e3d53466c6d40166d305e9e_2000.jpg","type":"image\/jpeg"}],"author":"Team Salesflare","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/salesflare","twitter_site":"@salesflare","twitter_misc":{"Skriven av":"Team Salesflare","Ber\u00e4knad l\u00e4stid":"10 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.salesflare.com\/b2b-email-automation#article","isPartOf":{"@id":"https:\/\/blog.salesflare.com\/b2b-email-automation"},"author":{"name":"Team Salesflare","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/person\/1c0500e59e6efc216c94e5dd3bfaf97c"},"headline":"How to Align Your B2B Email Automation to Sales & Marketing","datePublished":"2020-10-01T07:30:27+00:00","dateModified":"2025-06-26T08:30:43+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.salesflare.com\/b2b-email-automation"},"wordCount":1777,"publisher":{"@id":"https:\/\/blog.salesflare.com\/fr\/#organization"},"image":{"@id":"https:\/\/blog.salesflare.com\/b2b-email-automation#primaryimage"},"thumbnailUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2020\/10\/charles-deluvio-4MRqV9gcUHQ-unsplash_8acbdabe7e3d53466c6d40166d305e9e_2000.jpg","keywords":["email marketing","email templates","emails","marketing","marketing automation","sales"],"articleSection":["email marketing"],"inLanguage":"sv-SE"},{"@type":"WebPage","@id":"https:\/\/blog.salesflare.com\/b2b-email-automation","url":"https:\/\/blog.salesflare.com\/b2b-email-automation","name":"S\u00e5 h\u00e4r anpassar du din B2B-e-postautomatisering till f\u00f6rs\u00e4ljning och marknadsf\u00f6ring","isPartOf":{"@id":"https:\/\/blog.salesflare.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.salesflare.com\/b2b-email-automation#primaryimage"},"image":{"@id":"https:\/\/blog.salesflare.com\/b2b-email-automation#primaryimage"},"thumbnailUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2020\/10\/charles-deluvio-4MRqV9gcUHQ-unsplash_8acbdabe7e3d53466c6d40166d305e9e_2000.jpg","datePublished":"2020-10-01T07:30:27+00:00","dateModified":"2025-06-26T08:30:43+00:00","description":"Genom att anpassa din strategi f\u00f6r automatisering av B2B-e-post till dina f\u00f6rs\u00e4ljnings- och marknadsf\u00f6ringsteam kan du uppn\u00e5 b\u00e4ttre leadhantering och en h\u00f6gre sannolikhet f\u00f6r att avsluta aff\u00e4rer.","breadcrumb":{"@id":"https:\/\/blog.salesflare.com\/b2b-email-automation#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.salesflare.com\/b2b-email-automation"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/blog.salesflare.com\/b2b-email-automation#primaryimage","url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2020\/10\/charles-deluvio-4MRqV9gcUHQ-unsplash_8acbdabe7e3d53466c6d40166d305e9e_2000.jpg","contentUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2020\/10\/charles-deluvio-4MRqV9gcUHQ-unsplash_8acbdabe7e3d53466c6d40166d305e9e_2000.jpg","width":2000,"height":1333,"caption":"How to Align Your B2B Email Automation to Sales & Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.salesflare.com\/b2b-email-automation#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.salesflare.com\/"},{"@type":"ListItem","position":2,"name":"How to Align Your B2B Email Automation to Sales & Marketing"}]},{"@type":"WebSite","@id":"https:\/\/blog.salesflare.com\/fr\/#website","url":"https:\/\/blog.salesflare.com\/fr\/","name":"Salesflare Blogg","description":"Om f\u00f6rs\u00e4ljning, CRM och leadgenerering.","publisher":{"@id":"https:\/\/blog.salesflare.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.salesflare.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/blog.salesflare.com\/fr\/#organization","name":"Salesflare","url":"https:\/\/blog.salesflare.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/09\/sf-logo-900x160-1.jpg","contentUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/09\/sf-logo-900x160-1.jpg","width":900,"height":160,"caption":"Salesflare"},"image":{"@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesflare\/","https:\/\/x.com\/salesflare","https:\/\/www.linkedin.com\/company\/salesflare","https:\/\/www.youtube.com\/@salesflare"]},{"@type":"Person","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/person\/1c0500e59e6efc216c94e5dd3bfaf97c","name":"Team Salesflare","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/secure.gravatar.com\/avatar\/c7cc1464af4e35b4a68536c1fca774d67943a46961e5aef0e17d28cd945cc2ca?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c7cc1464af4e35b4a68536c1fca774d67943a46961e5aef0e17d28cd945cc2ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7cc1464af4e35b4a68536c1fca774d67943a46961e5aef0e17d28cd945cc2ca?s=96&d=mm&r=g","caption":"Team Salesflare"},"description":"Vi \u00e4r teamet p\u00e5 Salesflare, det intelligenta CRM-systemet f\u00f6r f\u00f6rs\u00e4ljning f\u00f6r sm\u00e5 och medelstora f\u00f6retag som s\u00e4ljer B2B. Vi \u00e4lskar att hj\u00e4lpa f\u00f6retag att v\u00e4xa med anv\u00e4ndbart inneh\u00e5ll och en vacker produkt. Tack f\u00f6r att du l\u00e4ser v\u00e5r blogg!","sameAs":["https:\/\/www.facebook.com\/salesflare\/","https:\/\/www.instagram.com\/salesflare\/","https:\/\/www.linkedin.com\/company\/salesflare\/","https:\/\/x.com\/https:\/\/twitter.com\/salesflare","https:\/\/www.youtube.com\/c\/salesflarecom"],"url":"https:\/\/blog.salesflare.com\/sv\/author\/salesflare"}]}},"_wl_alt_label":[],"acf":[],"jetpack_featured_media_url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2020\/10\/charles-deluvio-4MRqV9gcUHQ-unsplash_8acbdabe7e3d53466c6d40166d305e9e_2000.jpg","jetpack-related-posts":[{"id":56477,"url":"https:\/\/blog.salesflare.com\/sv\/b2b-forsaljningsstrategier","url_meta":{"origin":57873,"position":0},"title":"4 B2B-f\u00f6rs\u00e4ljningsstrategier som garanterat ger dig fler kunder","author":"Vanhishikha Bhargava","date":"maj 30, 2024","format":false,"excerpt":"B2B-f\u00f6rs\u00e4ljning \u00e4r sv\u00e5rt! Bem\u00e4stra dessa fyra B2B-f\u00f6rs\u00e4ljningsstrategier som hj\u00e4lpt v\u00e5ra kunder att \u00f6vervinna utmaningar och h\u00e5lla sig p\u00e5 topp i spelet!","rel":"","context":"I \u201dB2B\u201d","block_context":{"text":"B2B","link":"https:\/\/blog.salesflare.com\/sv\/b2b"},"img":{"alt_text":"reading about entrepreneurship and b2b sales strategies","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/b2b-sales-strategies-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/b2b-sales-strategies-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/b2b-sales-strategies-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/b2b-sales-strategies-1.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/b2b-sales-strategies-1.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":56671,"url":"https:\/\/blog.salesflare.com\/sv\/automatiserad-leadgenerering","url_meta":{"origin":57873,"position":1},"title":"S\u00e5 automatiserar du leadgenerering f\u00f6r B2B-f\u00f6retag","author":"Vanhishikha Bhargava","date":"mars 21, 2019","format":false,"excerpt":"Att f\u00e5 fler leads \u00e4r oerh\u00f6rt viktigt f\u00f6r B2B-f\u00f6rs\u00e4ljning, men ocks\u00e5 en st\u00e4ndig utmaning. Den h\u00e4r guiden kommer att hj\u00e4lpa dig p\u00e5 v\u00e4gen mot automatiserad leadgenerering!","rel":"","context":"I \u201dAutomation\u201d","block_context":{"text":"Automation","link":"https:\/\/blog.salesflare.com\/sv\/automation"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":56775,"url":"https:\/\/blog.salesflare.com\/sv\/automatisera-kunddata-2","url_meta":{"origin":57873,"position":2},"title":"S\u00e5 kan B2B-f\u00f6retag automatisera kunddata","author":"Vanhishikha Bhargava","date":"april 11, 2019","format":false,"excerpt":"I takt med att du f\u00e5r fler kunder och prospekt blir det allt sv\u00e5rare att hantera all denna data. Automatisera din kunddata och se den st\u00f6rre bilden igen!","rel":"","context":"I \u201dAutomation\u201d","block_context":{"text":"Automation","link":"https:\/\/blog.salesflare.com\/sv\/automation"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":64444,"url":"https:\/\/blog.salesflare.com\/sv\/automatisering-av-forsaljning","url_meta":{"origin":57873,"position":3},"title":"Automatisering av f\u00f6rs\u00e4ljning: Vad det \u00e4r och hur man g\u00f6r det r\u00e4tt","author":"Jeroen Corthout","date":"april 11, 2025","format":false,"excerpt":"Beh\u00e4rska automatisering av f\u00f6rs\u00e4ljning. F\u00e5 praktiska tips f\u00f6r att automatisera uppgifter effektivt, spara v\u00e4rdefull tid och fokusera p\u00e5 att sluta fler avtal. L\u00e4r dig av f\u00f6rs\u00e4ljningsexperter.","rel":"","context":"I \u201dSales Automation\u201d","block_context":{"text":"Sales Automation","link":"https:\/\/blog.salesflare.com\/sv\/about-sales-automation"},"img":{"alt_text":"Sales Automation: What It Is & How to Do It Right cover","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/sales-automation_c19344b719b80ef2b2440b6cc7caa0e1_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/sales-automation_c19344b719b80ef2b2440b6cc7caa0e1_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/sales-automation_c19344b719b80ef2b2440b6cc7caa0e1_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/sales-automation_c19344b719b80ef2b2440b6cc7caa0e1_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/sales-automation_c19344b719b80ef2b2440b6cc7caa0e1_2000.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":64489,"url":"https:\/\/blog.salesflare.com\/sv\/crm-databas","url_meta":{"origin":57873,"position":4},"title":"CRM-databas: Vad det \u00e4r och hur man g\u00f6r det r\u00e4tt","author":"Jeroen Corthout","date":"april 15, 2025","format":false,"excerpt":"Vad \u00e4r en CRM-databas? F\u00e5 en tydlig B2B-definition, utforska viktiga f\u00f6rdelar och funktioner och l\u00e4r dig b\u00e4sta praxis f\u00f6r att anv\u00e4nda den f\u00f6r att f\u00f6rb\u00e4ttra f\u00f6rs\u00e4ljningsresultaten.","rel":"","context":"I \u201dCRM\u201d","block_context":{"text":"CRM","link":"https:\/\/blog.salesflare.com\/sv\/crm"},"img":{"alt_text":"CRM Database: What It Is & How to Do It Right cover","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/crm-database_2780ffad65f2e48fb98f0732a16edfef_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/crm-database_2780ffad65f2e48fb98f0732a16edfef_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/crm-database_2780ffad65f2e48fb98f0732a16edfef_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/crm-database_2780ffad65f2e48fb98f0732a16edfef_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2025\/04\/crm-database_2780ffad65f2e48fb98f0732a16edfef_2000.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":56805,"url":"https:\/\/blog.salesflare.com\/sv\/integrera-saljverktyg-2","url_meta":{"origin":57873,"position":5},"title":"Hur B2B-f\u00f6retag kan integrera s\u00e4ljverktyg","author":"Vanhishikha Bhargava","date":"april 18, 2019","format":false,"excerpt":"Det genomsnittliga B2B-f\u00f6retaget anv\u00e4nder minst 13 molnapplikationer. Anv\u00e4nd den h\u00e4r praktiska guiden f\u00f6r att integrera s\u00e4ljverktyg och g\u00f6ra din s\u00e4ljprocess mer effektiv.","rel":"","context":"I \u201dintegrations\u201d","block_context":{"text":"integrations","link":"https:\/\/blog.salesflare.com\/sv\/integrations"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1504442\/post\/b2b-email-automation","_links":{"self":[{"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/57873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/comments?post=57873"}],"version-history":[{"count":0,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/57873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/media\/57875"}],"wp:attachment":[{"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/media?parent=57873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/categories?post=57873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/tags?post=57873"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/wl_entity_type?post=57873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}