{"id":57583,"date":"2023-01-19T09:31:04","date_gmt":"2023-01-19T08:31:04","guid":{"rendered":"https:\/\/blog.salesflare.com\/sales-process"},"modified":"2024-10-25T17:47:11","modified_gmt":"2024-10-25T15:47:11","slug":"sales-process","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/sv\/forsaljningsprocessen-2","title":{"rendered":"F\u00f6rs\u00e4ljningsprocess: En 5-stegsprocess som du inte kommer att hata"},"content":{"rendered":"<h1>F\u00f6rs\u00e4ljningsprocess: En 5-stegsprocess som du inte kommer att hata<\/h1>\n<h2 class=\"h2-subheader\">Vad \u00e4r en f\u00f6rs\u00e4ljningsprocess? Hur kartl\u00e4gger man dess steg? Och hur implementerar man den p\u00e5 r\u00e4tt s\u00e4tt?<\/h2>\n<p class=\"translation-block\">Jag vet inte hur det \u00e4r med dig, men jag har en hatk\u00e4rlek till s\u00e4ljprocesser - ja, till processer i allm\u00e4nhet.<\/p>\n<p class=\"translation-block\">Jag hatar processer n\u00e4r de fungerar som on\u00f6diga begr\u00e4nsningar och f\u00f6rvandlar mig till en robot, och jag \u00e4lskar dem n\u00e4r de frig\u00f6r min tid och \u00f6kar min produktivitet.<\/p>\n<p class=\"translation-block\">Om du k\u00e4nner likadant, l\u00e4s d\u00e5 vidare noggrant. Under de kommande 5-10 minuterna kommer jag att g\u00e5 igenom alla saker du beh\u00f6ver f\u00f6r att b\u00f6rja \u00e4lska din s\u00e4ljprocess mer \u00e4n du hatar den.<\/p>\n<p class=\"translation-block\">H\u00e4r \u00e4r de punkter som vi kommer att g\u00e5 igenom steg f\u00f6r steg:<\/p>\n<ol>\n<li><a href=\"#fcrl8\" class=\"translation-block\">Vi skapar klarhet i <strong>vad en s\u00e4ljprocess \u00e4r<\/strong>, och vad den inte \u00e4r<\/a><\/li>\n<li><a href=\"#80tbf\" class=\"translation-block\">Vi unders\u00f6ker <strong>sk\u00e4len till att \u00e4lska din s\u00e4ljprocess<\/strong><\/a><\/li>\n<li><a href=\"#9dfj2\" class=\"translation-block\">Jag delar med mig av v\u00e5r <strong>5-stegs mall f\u00f6r f\u00f6rs\u00e4ljningsprocessen<\/strong><\/a><\/li>\n<li><a href=\"#5dldi\" class=\"translation-block\">Vi <strong>kartl\u00e4gger och skapar <\/strong>din anpassade f\u00f6rs\u00e4ljningsprocess<\/a><\/li>\n<li><a href=\"#h6gv\" class=\"translation-block\">Och slutligen ser vi till att din process <strong>s\u00e4tts p\u00e5 plats<\/strong> p\u00e5 r\u00e4tt s\u00e4tt<\/a><\/li>\n<\/ol>\n<p class=\"translation-block\">Vi \u00e4r bara 5 steg fr\u00e5n en mer konsekvent f\u00f6rs\u00e4ljningsframg\u00e5ng.<\/p>\n<p class=\"translation-block\">Nu g\u00f6r vi det h\u00e4r!<\/p>\n<hr>\n<h2 id=\"fcrl8\">1. Vad \u00e4r en f\u00f6rs\u00e4ljningsprocess?<\/h2>\n<p class=\"translation-block\">En s\u00e4ljprocess \u00e4r... en process f\u00f6r f\u00f6rs\u00e4ljning. Vi visste alla s\u00e5 mycket. \ud83d\ude0f<\/p>\n<p class=\"translation-block\">Innan vi g\u00e5r vidare \u00e4r det dock intressant att g\u00e5 lite l\u00e4ngre och ge en ordentlig definition av vad en f\u00f6rs\u00e4ljningsprocess \u00e4r, s\u00e5 att vi kan bygga vidare p\u00e5 detta nedan.<\/p>\n<p class=\"translation-block\">Utan att anv\u00e4nda n\u00e5gra l\u00e5nga beskrivningar eller storslagna ord, h\u00e4r \u00e4r vad det \u00e4r:<\/p>\n<blockquote><p class=\"translation-block\">En s\u00e4ljprocess \u00e4r en serie repeterbara steg som du kan ta f\u00f6r att konvertera leads till aff\u00e4rer.<\/p><\/blockquote>\n<p class=\"translation-block\">Jag bryter ner det h\u00e4r:<\/p>\n<ul>\n<li class=\"translation-block\">Den best\u00e5r av en serie steg som \u00e4r upprepningsbara.<\/li>\n<li class=\"translation-block\">M\u00e5let \u00e4r att <a href=\"https:\/\/sellingsignals.com\/lead-magnet\/\">konvertera leads<\/a> till aff\u00e4rer.<\/li>\n<li class=\"translation-block\">Och sist men inte minst: du KAN ta de definierade stegen f\u00f6r att n\u00e5 m\u00e5let.<\/li>\n<\/ul>\n<p class=\"translation-block\">Den sista punkten \u00e4r viktig, och den anknyter till den hatk\u00e4rlek jag har till s\u00e4ljprocesser: en bra s\u00e4ljprocess hj\u00e4lper dig att v\u00e4gleda potentiella kunder genom en bepr\u00f6vad process, men den verkst\u00e4ller den inte.<\/p>\n<p class=\"translation-block\">L\u00e5t oss s\u00e4ga att du vanligtvis ger prospekt en <a href=\"https:\/\/breadnbeyond.com\/product-demo-videos\/best-sample\/\">demo av din produkt<\/a>, men ett prospekt har redan sett din produkt eller har h\u00f6rt talas om den tillr\u00e4ckligt f\u00f6r att vara \u00f6vertygad, d\u00e5 beh\u00f6ver du inte ta det steget. Att ta dem igenom det \u00e4nd\u00e5 kan k\u00e4nnas p\u00e5tvingat och alienera ditt prospekt.<\/p>\n<blockquote><p class=\"translation-block\">En bra process skapar struktur, men den g\u00f6r oss inte till robotar.<\/p><\/blockquote>\n<h3 id=\"claj2\">F\u00f6rs\u00e4ljningsprocess vs f\u00f6rs\u00e4ljningsmetodik: vad \u00e4r skillnaden?<\/h3>\n<p class=\"translation-block\">Innan vi g\u00e5r vidare, l\u00e5t oss reda ut en vanlig f\u00f6rvirringspunkt och svara p\u00e5: hur skiljer sig en <a href=\"https:\/\/qwilr.com\/blog\/sales-methodology\/\">f\u00f6rs\u00e4ljningsmetodik<\/a> fr\u00e5n en f\u00f6rs\u00e4ljningsprocess?<\/p>\n<p class=\"translation-block\">Medan en f\u00f6rs\u00e4ljningsprocess handlar om att identifiera repeterbara steg, handlar f\u00f6rs\u00e4ljningsmetoder i allm\u00e4nhet mer om det strategiska f\u00f6rh\u00e5llningss\u00e4tt som du anv\u00e4nder gentemot prospekt.<\/p>\n<p class=\"translation-block\">F\u00f6rs\u00e4ljningsmetodik kan till exempel ge dig:<\/p>\n<ul>\n<li class=\"translation-block\">Ett s\u00e4tt p\u00e5 vilket du b\u00f6r fr\u00e5ga dina kunder<\/li>\n<li class=\"translation-block\">Hur du ska hantera de olika intressenterna i ett stort f\u00f6retag<\/li>\n<li class=\"translation-block\">Hur du ska ta kontakt med potentiella kunder<\/li>\n<li class=\"translation-block\">Eller hur du ska presentera dina l\u00f6sningar<\/li>\n<\/ul>\n<p class=\"translation-block\">Om du arbetar med B2B och vill l\u00e4ra dig mer om de 4 vanligaste f\u00f6rs\u00e4ljningsmetoderna, ta en titt p\u00e5 <u><a href=\"https:\/\/blog.salesflare.com\/sv\/b2b-forsaljningsstrategier\">den h\u00e4r artikeln om B2B-f\u00f6rs\u00e4ljningsstrategier<\/a><\/u>. \ud83d\udc48<\/p>\n<hr>\n<h2 id=\"80tbf\">2. Varf\u00f6r \u00e4r en f\u00f6rs\u00e4ljningsprocess en f\u00f6ruts\u00e4ttning f\u00f6r framg\u00e5ng? L\u00e5t oss unders\u00f6ka uppgifterna.<\/h2>\n<p class=\"translation-block\">Kort sagt: en f\u00f6rs\u00e4ljningsprocess ger struktur, vilket g\u00f6r att dina f\u00f6rs\u00e4ljningsframg\u00e5ngar blir b\u00e5de upprepbara och skalbara.<\/p>\n<p class=\"translation-block\">Finns det n\u00e5gra h\u00e5rda data som bevisar detta? Tack vare <u><a href=\"https:\/\/salesmanagement.org\/\">Sales Management Association<\/a><\/u> finns det det.<\/p>\n<p class=\"translation-block\">Deras forskning har pekat p\u00e5 att:<\/p>\n<ul>\n<li class=\"translation-block\">Av de b\u00e4st presterande s\u00e4ljorganisationerna har 92% en s\u00e4ljprocess.<\/li>\n<li class=\"translation-block\">Int\u00e4ktstillv\u00e4xten \u00e4r 18% h\u00f6gre i f\u00f6retag som har en s\u00e4ljprocess p\u00e5 plats \u00e4n i dem som inte har det.<\/li>\n<li class=\"translation-block\">F\u00f6retag med en s\u00e4ljprocess har ocks\u00e5 h\u00f6gre vinstniv\u00e5er, l\u00e4gre oms\u00e4ttning i s\u00e4ljteamet och betydligt fler individuella toppresterare.<\/li>\n<\/ul>\n<p class=\"translation-block\">Vad \u00e4r inte att gilla? \ud83d\ude03<\/p>\n<hr>\n<h2 id=\"9dfj2\">3. De typiska 5-7 stegen i en f\u00f6rs\u00e4ljningsprocess: v\u00e5r mall<\/h2>\n<p class=\"translation-block\">\u00c4r du redo att definiera din alldeles egna s\u00e4ljprocess?<\/p>\n<p class=\"translation-block\">Ist\u00e4llet f\u00f6r att b\u00f6rja helt fr\u00e5n b\u00f6rjan \u00e4r det bra att f\u00f6rst unders\u00f6ka hur andra bygger upp sin process. Vilka \u00e4r de typiska stegen som ett prospekt g\u00e5r igenom?<\/p>\n<p class=\"translation-block\">Mallen f\u00f6r f\u00f6rs\u00e4ljningsprocessen som jag kommer att f\u00f6rklara nedan \u00e4r den som erbjuds som standard n\u00e4r du registrerar dig f\u00f6r v\u00e5r CRM-programvara, <u><a href=\"https:\/\/salesflare.com\/\">Salesflare<\/a><\/u>. Du kan alltid anpassa dem, men mer om det senare.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/images.storychief.com\/account_481\/salespipeline_9b08200f194d717bde9ea7b800af30f5_800.png\" alt=\"m\u00f6jligheter till s\u00e4ljflagga\" width=\"800\" height=\"395\"><figcaption class=\"translation-block\">En visuell vy \u00f6ver den 5-7-stegs f\u00f6rs\u00e4ljningsprocess som vi erbjuder som standard i Salesflare.<\/figcaption><\/figure>\n<p class=\"translation-block\">H\u00e4r \u00e4r de 5-7 steg som du vanligtvis m\u00e5ste ta f\u00f6r att s\u00e4lja n\u00e5got. \ud83d\udc47<\/p>\n<h3 id=\"a349p\">Bly<\/h3>\n<p class=\"translation-block\">Du har hittat ett bra prospekt som verkar uppfylla alla dina kriterier, men du har inte kontaktat dem \u00e4n.<\/p>\n<h3 id=\"dr9fa\">Kontaktad<\/h3>\n<p class=\"translation-block\">Du \u00e4r i kontakt med ett prospekt. Antingen har de kontaktat dig om en f\u00f6rs\u00e4ljningsm\u00f6jlighet, eller s\u00e5 har du kontaktat dem f\u00f6r att se om det finns en m\u00f6jlighet att s\u00e4lja din produkt eller dina tj\u00e4nster.<\/p>\n<h3 id=\"aho3o\">Kvalificerad<\/h3>\n<p class=\"translation-block\">Det h\u00e4r steget \u00e4r avg\u00f6rande. Om s\u00e4ljm\u00f6jligheterna n\u00e5r steget \"kvalificerad\" inneb\u00e4r det att du har kvalificerat dem som en m\u00f6jlighet som du kan vinna.<\/p>\n<p class=\"translation-block\">Det mest k\u00e4nda kvalifikationskriteriet och ett bra st\u00e4lle att b\u00f6rja p\u00e5 \u00e4r BANT:<\/p>\n<ul>\n<li class=\"translation-block\">Budget: Har de en budget att spendera p\u00e5 din l\u00f6sning?<\/li>\n<li class=\"translation-block\">Myndighet: Talar du med r\u00e4tt person p\u00e5 f\u00f6retaget?<\/li>\n<li class=\"translation-block\">Behov: \u00c4r de i behov av din l\u00f6sning?<\/li>\n<li class=\"translation-block\">Tidslinje: Har de en best\u00e4md tidslinje i \u00e5tanke f\u00f6r att k\u00f6pa? Eller \u00e4r det bara \"n\u00e5gon dag\"?<\/li>\n<\/ul>\n<p class=\"translation-block\">Om en s\u00e4ljm\u00f6jlighet \u00e4r kvalificerad g\u00e5r den vidare till steget \"kvalificerad\". Om den \u00e4r diskvalificerad b\u00f6r du inte \u00e4gna mer tid \u00e5t den.<\/p>\n<p class=\"translation-block\">Din tid \u00e4r dyrbar och det \u00e4r b\u00e4ttre att l\u00e4gga den p\u00e5 prospekt som f\u00f6rmodligen kommer att k\u00f6pa. Ju snabbare du diskvalificerar leads som f\u00f6rmodligen inte kommer att k\u00f6pa, desto mer tid kan du fokusera p\u00e5 dem som f\u00f6rmodligen kommer att g\u00f6ra det.<\/p>\n<p><strong class=\"translation-block\">Proffstips<\/strong>: Det kan vara s\u00e5 att du \u00e4r i en bransch d\u00e4r det ofta h\u00e4nder att du inte pratar med dina prospekt vid r\u00e4tt tidpunkt. Och \u00e4ven om du inte ska l\u00e4gga tid p\u00e5 dem nu, vill du inte heller tappa dem ur sikte. I s\u00e5 fall kan du skapa ett extra steg \"Kylsk\u00e5p\" bakom steget \"F\u00f6rlorad\" f\u00f6r dessa prospekt. P\u00e5 s\u00e5 s\u00e4tt kan du enkelt komma tillbaka till dem senare. \u2744\ufe0f<\/p>\n<h3 id=\"cnnsd\">Framlagt f\u00f6rslag<\/h3>\n<p class=\"translation-block\">Om ett prospekt \u00e4r kvalificerat kan du b\u00f6rja utforma ett f\u00f6rslag f\u00f6r dem.<\/p>\n<p class=\"translation-block\">S\u00e5 snart du har gjort detta f\u00f6rslag v\u00e4ntar du i princip p\u00e5 att de ska best\u00e4mma sig; eller naturligtvis beg\u00e4ra \u00e4ndringar i ditt f\u00f6rslag. \ud83d\ude05<\/p>\n<h3 id=\"82ano\">Vann \/ F\u00f6rlorade<\/h3>\n<p class=\"translation-block\">Det \u00e4r h\u00e4r du avslutar aff\u00e4ren.<\/p>\n<p class=\"translation-block\">K\u00f6pte de? Grattis, du vann aff\u00e4ren. \ud83c\udf89<\/p>\n<p class=\"translation-block\">Har de hoppat av f\u00f6rs\u00e4ljningsprocessen i n\u00e5got skede? Markera m\u00f6jligheten som f\u00f6rlorad och g\u00e5 vidare.<\/p>\n<hr>\n<h2 id=\"5dldi\">4. Kartl\u00e4gga och skapa din s\u00e4ljprocess<\/h2>\n<p class=\"translation-block\">Chansen \u00e4r stor att ovanst\u00e5ende mall inte helt passar ditt s\u00e4tt att s\u00e4lja.<\/p>\n<p class=\"translation-block\">L\u00e5t oss utforska hur du kan g\u00e5 tillv\u00e4ga f\u00f6r att kartl\u00e4gga din s\u00e4ljprocess p\u00e5 b\u00e4sta m\u00f6jliga s\u00e4tt.<\/p>\n<h3 id=\"frcr5\">Anpassa din f\u00f6rs\u00e4ljningsprocess till kundens \u00f6nskade resa<\/h3>\n<p class=\"translation-block\">Det enskilt viktigaste n\u00e4r du kartl\u00e4gger din s\u00e4ljprocess: bygg den med kunden i \u00e5tanke. Hur din interna organisation fungerar \u00e4r egentligen sekund\u00e4rt. (Ibland g\u00f6r sanningen ont.)<\/p>\n<p class=\"translation-block\">Det talar f\u00f6r sig sj\u00e4lvt att n\u00e4r processen fungerar smidigt f\u00f6r kunderna och \u00e4r centrerad kring dem, kommer antalet aff\u00e4rer du st\u00e4nger att vara mycket h\u00f6gre. Detta inneb\u00e4r att du b\u00f6r \u00e4gna stor uppm\u00e4rksamhet \u00e5t din <a href=\"https:\/\/uxpressia.com\/blog\/customer-journey-map-guide-examples\">kundsresekarta<\/a> n\u00e4r du planerar f\u00f6rs\u00e4ljningsprocessen.<\/p>\n<p class=\"translation-block\">\u00c4nd\u00e5 \u00e4r detta det enskilt vanligaste misstaget, eftersom den enklaste v\u00e4gen du kan ta \u00e4r att acceptera organisationens status quo och skapa en s\u00e4ljprocess som bygger p\u00e5 hur din organisation fungerar, inte hur din kund vill att den ska fungera.<\/p>\n<h3 id=\"dplvu\">G\u00f6r inte processen f\u00f6r specifik, inte heller f\u00f6r vag<\/h3>\n<p class=\"translation-block\">F\u00f6r att bygga vidare p\u00e5 f\u00f6reg\u00e5ende punkt: alla kunder vill inte g\u00f6ra saker p\u00e5 samma s\u00e4tt.<\/p>\n<p class=\"translation-block\">De flesta av v\u00e5ra potentiella kunder p\u00e5 <u><a href=\"https:\/\/salesflare.com\/\">Salesflare<\/a><\/u> vill prova v\u00e5rt CRM sj\u00e4lva och prenumerera utan att involvera v\u00e5rt team, medan vissa av dem \u00e4r fast beslutna om att f\u00e5 en demo f\u00f6r att prata om deras krav och de fr\u00e5gor de har.<\/p>\n<p class=\"translation-block\">Om vi \u00f6veranpassar processen specifikt till n\u00e5gon av dessa typer av prospekt (genom att t.ex. tvinga fram ett specifikt steg \"Demo given\") kommer vi att g\u00e5 miste om m\u00e5nga m\u00f6jligheter med den andra typen.<\/p>\n<p class=\"translation-block\">Det \u00e4r bra att l\u00e4mna lite sv\u00e4ngrum f\u00f6r varje prospekts specifika sammanhang, medan alla fortfarande r\u00f6r sig genom den repeterbara process som du l\u00e4gger fram.<\/p>\n<p class=\"translation-block\">\u00c4nnu farligare \u00e4n att g\u00f6ra stegen i s\u00e4ljprocessen alltf\u00f6r specifika \u00e4r att definiera specifika uppgifter som varje s\u00e4ljare m\u00e5ste slutf\u00f6ra innan prospektet g\u00e5r vidare till n\u00e4sta steg. Detta tar helt bort m\u00f6jligheten att anpassa sig till varje prospekt och f\u00f6rvandlar ditt s\u00e4ljteam till en grupp tankl\u00f6sa robotar.<\/p>\n<p class=\"translation-block\">Om du g\u00e5r den h\u00e4r v\u00e4gen f\u00f6r att ditt team annars hoppar \u00f6ver viktiga steg, \u00f6verv\u00e4g att omskola dem eller g\u00f6ra n\u00e5gra f\u00f6r\u00e4ndringar i teamet, eftersom problemet f\u00f6rmodligen inte \u00e4r processen, utan m\u00e4nniskorna.<\/p>\n<h3 id=\"d901j\">T\u00e4nk l\u00e4ngre \u00e4n till f\u00f6rs\u00e4ljningen<\/h3>\n<p class=\"translation-block\">\u00c4r \u00e5terkommande f\u00f6rs\u00e4ljning, n\u00f6jda kunder och\/eller \"word of mouth\" viktigt f\u00f6r dig?<\/p>\n<p class=\"translation-block\">D\u00e5 kanske du ska fundera p\u00e5 att f\u00f6rl\u00e4nga din s\u00e4ljprocess bortom sj\u00e4lva f\u00f6rs\u00e4ljningen. Du vill se till att de sk\u00f6rdar (och forts\u00e4tter att sk\u00f6rda) alla f\u00f6rdelar som din produkt eller tj\u00e4nst erbjuder. Hur det fungerar beror mycket p\u00e5 vad du erbjuder.<\/p>\n<p class=\"translation-block\">P\u00e5 v\u00e5rt f\u00f6retag, till exempel, tar vi kontakt med kunderna direkt efter att de har tecknat ett abonnemang och d\u00e4refter tittar vi in var tredje m\u00e5nad f\u00f6r att se till att de har allt de beh\u00f6ver f\u00f6r att lyckas.<\/p>\n<p class=\"translation-block\">Vi har skapat automatiska meddelanden f\u00f6r att g\u00f6ra det p\u00e5 en konsekvent basis, och s\u00e5 snart v\u00e5ra kunder svarar finns vi d\u00e4r f\u00f6r att hj\u00e4lpa dem.<\/p>\n<p class=\"translation-block\">Om du anv\u00e4nder <u><a href=\"https:\/\/salesflare.com\/\">Salesflare<\/a><\/u> kan den h\u00e4r typen av uppf\u00f6ljning st\u00e4llas in p\u00e5 ett helt automatiserat s\u00e4tt, som visas nedan.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/images.storychief.com\/account_481\/email-workflows_e7c1c5986cd676114c40b7b816ecc0b9_800.JPG\" alt=\"salesflare e-post arbetsfl\u00f6de\" width=\"800\" height=\"394\"><figcaption class=\"translation-block\">F\u00f6lj upp dina kunder automatiskt vid f\u00f6rdefinierade tillf\u00e4llen. \ud83d\udc8c<\/figcaption><\/figure>\n<p class=\"translation-block\">En extra sak att t\u00e4nka p\u00e5 \u00e4r att de flesta CRM-system inte till\u00e5ter dig att definiera steg (\u00e4ven kallade stadier i pipelinen f\u00f6r m\u00f6jligheter) efter att du har vunnit eller f\u00f6rlorat aff\u00e4ren. Eftersom detta \u00e4r n\u00e5got som vi anser vara viktigt kan du st\u00e4lla in detta i <u><a href=\"https:\/\/salesflare.com\/\">Salesflare<\/a><\/u>.<\/p>\n<hr>\n<h2 id=\"h6gv\">5. Hur du framg\u00e5ngsrikt implementerar din f\u00f6rs\u00e4ljningsprocess<\/h2>\n<p class=\"translation-block\">Har du kartlagt din s\u00e4ljprocess? D\u00e5 \u00e4r du bara tv\u00e5 steg fr\u00e5n att framg\u00e5ngsrikt implementera den.<\/p>\n<p class=\"translation-block\">De tv\u00e5 saknade ingredienserna \u00e4r:<\/p>\n<ul>\n<li class=\"translation-block\">Ett team som fullt ut f\u00f6rst\u00e5r f\u00f6rs\u00e4ljningsprocessen och \u00e4r beredda att f\u00f6lja den.<\/li>\n<li class=\"translation-block\">Ett gemensamt s\u00e4tt att h\u00e5lla reda p\u00e5 var varje prospekt befinner sig i s\u00e4ljprocessen.<\/li>\n<\/ul>\n<p class=\"translation-block\">Och som en bonusingrediens kan du automatisera de delar av det som k\u00e4nns som robotarbete, som att schemal\u00e4gga e-post, underteckna dokument eller <a href=\"https:\/\/www.freshbooks.com\/invoice-templates\/pdf\">skapa fakturor<\/a>. Det finns olika <a href=\"https:\/\/www.frevvo.com\/blog\/business-process-automation-guide\/\">verktyg f\u00f6r automatisering av aff\u00e4rsprocesser<\/a> som hj\u00e4lper dig att effektivisera verksamheten.<\/p>\n<h3 id=\"as00d\">F\u00e5 ditt team med p\u00e5 t\u00e5get och utbilda dem<\/h3>\n<p class=\"translation-block\">F\u00f6r det f\u00f6rsta talar det f\u00f6r sig sj\u00e4lvt att det inte \u00e4r n\u00e5gon id\u00e9 att ha en f\u00f6rs\u00e4ljningsprocess om ingen k\u00e4nner till den, ingen tror p\u00e5 den och ingen f\u00f6ljer den.<\/p>\n<p class=\"translation-block\">Det finns f\u00f6rdelar med att involvera ditt team tidigt och kartl\u00e4gga processen tillsammans med dem, eftersom det \u00f6kar sannolikheten f\u00f6r att de \u00e4r med p\u00e5 slutresultatet. Men detta \u00e4r naturligtvis upp till dig.<\/p>\n<p class=\"translation-block\">Vad som \u00e4r s\u00e4kert \u00e4r att du m\u00e5ste s\u00e4lja in till ditt team varf\u00f6r en f\u00f6rs\u00e4ljningsprocess \u00e4r avg\u00f6rande (det finns en del data du kan anv\u00e4nda <u><a href=\"#80tbf\">fr\u00e5n punkt 2 ovan<\/a><\/u>), anpassa dig till dem om vad stegen i f\u00f6rs\u00e4ljningsprocessen \u00e4r och se till att alla ocks\u00e5 k\u00f6per in sig p\u00e5 att f\u00f6lja processen.<\/p>\n<p class=\"translation-block\">Och n\u00e4r det g\u00e4ller den sista punkten \u00f6kar sannolikheten f\u00f6r att detta kommer att h\u00e4nda dramatiskt om du implementerar ett gemensamt system f\u00f6r att sp\u00e5ra det. \ud83d\udc47<\/p>\n<h3 id=\"c9q6h\">S\u00e4tt upp ett gemensamt system f\u00f6r att h\u00e5lla koll<\/h3>\n<p class=\"translation-block\">Det b\u00e4sta s\u00e4ttet att se till att f\u00f6rs\u00e4ljningsprocessen f\u00f6ljs \u00e4r att skapa transparens och ansvarstagande, vilket inneb\u00e4r att man inr\u00e4ttar ett gemensamt system f\u00f6r att h\u00e5lla koll.<\/p>\n<p class=\"translation-block\">Det finns m\u00e5nga f\u00f6rdelar med att g\u00f6ra detta i ett CRM-system ist\u00e4llet f\u00f6r i ett gemensamt kalkylblad (som att integrera det med din e-post, ha ett mer visuellt gr\u00e4nssnitt, till\u00e5ta\/avvisa vissa saker, kunna st\u00e4lla in p\u00e5minnelser, ...), men vad du anv\u00e4nder \u00e4r i slut\u00e4ndan upp till dig.<\/p>\n<p class=\"translation-block\">Om du inte \u00e4r redo f\u00f6r ett CRM-system har vi skapat en <u><a href=\"https:\/\/salesflare.com\/templates\/free-sales-funnel-template\/\">h\u00e4ndig mall f\u00f6r f\u00f6rs\u00e4ljningstrattar\/pipeline som fungerar b\u00e5de i Excel och Google Sheets<\/a><\/u>.<\/p>\n<p class=\"translation-block\">Om du \u00e4r redo f\u00f6r ett CRM-system har vi sj\u00e4lvklart v\u00e5ra egna tankar (baserade p\u00e5 m\u00e5nga \u00e5rs erfarenhet) om vad som \u00e4r viktigt n\u00e4r du v\u00e4ljer r\u00e4tt CRM-system f\u00f6r dig:<\/p>\n<ul>\n<li class=\"translation-block\">Framf\u00f6r allt m\u00e5ste du se till att det \u00e4r l\u00e4tt att anv\u00e4nda, annars kommer ditt s\u00e4ljteam inte att anv\u00e4nda det, vilket g\u00f6r ditt CRM v\u00e4rdel\u00f6st redan fr\u00e5n b\u00f6rjan: <u><a href=\"\">mer om det i den h\u00e4r artikeln<\/a><\/u>.<\/li>\n<li class=\"translation-block\">V\u00e4lj ett CRM-system som erbjuder alla funktioner i mobiltelefonen. P\u00e5 s\u00e5 s\u00e4tt kan ditt team alltid vidta omedelbara \u00e5tg\u00e4rder, ist\u00e4llet f\u00f6r att beh\u00f6va v\u00e4nta tills de sitter bakom datorn.<\/li>\n<li class=\"translation-block\">En t\u00e4t e-postintegration \u00e4r inte f\u00f6rhandlingsbar. Du har inte r\u00e5d att ha dina e-postmeddelanden p\u00e5 ett st\u00e4lle och din kunddata och f\u00f6rs\u00e4ljningsprocess p\u00e5 ett annat.<\/li>\n<\/ul>\n<p class=\"translation-block\">Eftersom vi tycker att dessa krav \u00e4r extremt viktiga kommer du inte att bli f\u00f6rv\u00e5nad om jag s\u00e4ger att Salesflare passar dessa krav perfekt. Det finns <u><a href=\"https:\/\/salesflare.com\">mer om det h\u00e4r<\/a><\/u> och p\u00e5 <u><a href=\"https:\/\/salesflare.com\/\">v\u00e5r webbplats<\/a><\/u>.<\/p>\n<h3 id=\"e6c1e\">Bonus: automatisera de robotiserade delarna av s\u00e4ljprocessen<\/h3>\n<p class=\"translation-block\">Som jag sa i b\u00f6rjan: en f\u00f6rs\u00e4ljningsprocess \u00e4r avg\u00f6rande, men den f\u00e5r inte g\u00f6ra dig till en robot.<\/p>\n<p class=\"translation-block\">Vi har diskuterat n\u00e5gra s\u00e4tt ovan f\u00f6r att se till att detta inte h\u00e4nder - som att inte g\u00f6ra din f\u00f6rs\u00e4ljningsprocess f\u00f6r strikt och inte specificera uppgifter per steg - men en annan sak kan ocks\u00e5 ha stor inverkan p\u00e5 detta: det \u00e4r <a href=\"https:\/\/aloware.com\/blog\/how-to-automate-sales-workflow\/\">att automatisera de delar av f\u00f6rs\u00e4ljningsprocessen<\/a> som f\u00e5r dig att k\u00e4nna dig som en robot.<\/p>\n<p class=\"translation-block\">Skickar du samma uppf\u00f6ljningsmejl om och om igen? Du kan automatisera det, som jag visade ovan f\u00f6r <u><a href=\"#d901j\">uppf\u00f6ljningsmeddelanden efter att ha vunnit en aff\u00e4r<\/a><\/u>.<\/p>\n<p class=\"translation-block\">Kommer du p\u00e5 dig sj\u00e4lv med att st\u00e4ndigt st\u00e4lla in samma p\u00e5minnelser? Du kan anv\u00e4nda ett automatiserat p\u00e5minnelsesystem som varnar dig n\u00e4r din interaktion med ett prospekt blir inaktiv.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/images.storychief.com\/account_481\/suggestedemailtasks_89209fd6a1331e5fd0f42250c1905811_800.JPG\" alt=\"uppgifter f\u00f6r salesflare\" width=\"800\" height=\"150\"><figcaption class=\"translation-block\">Skaffa ett automatiskt p\u00e5minnelsesystem som p\u00e5minner dig om vilka e-postmeddelanden fr\u00e5n kunder som fortfarande beh\u00f6ver besvaras och vilka konversationer med potentiella kunder som h\u00e5ller p\u00e5 att bli inaktiva.<\/figcaption><\/figure>\n<p class=\"translation-block\">K\u00e4nner du dig som en robot n\u00e4r du fyller i ditt CRM? \ud83e\udd16 Det finns automatisering f\u00f6r det ocks\u00e5.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_481\/2-AutomaticLogging_3d355a355145fea0881c9e443bbe4f09.gif\" alt=\"samtal, e-post och m\u00f6ten loggas automatiskt i salesflare\" width=\"1300\" height=\"780\"><figcaption class=\"translation-block\">Skaffa ett CRM-system som fyller i sig sj\u00e4lvt, ist\u00e4llet f\u00f6r att du ska beh\u00f6va l\u00e4gga tid p\u00e5 att mata in data.<\/figcaption><\/figure>\n<p class=\"translation-block\">Tekniken finns h\u00e4r, det g\u00e4ller bara att ta den till sig.<\/p>\n<p class=\"translation-block\">Om du har fr\u00e5gor om m\u00f6jligheterna med automatisering, eller om hur du ska g\u00e5 tillv\u00e4ga f\u00f6r att implementera din s\u00e4ljprocess i allm\u00e4nhet, l\u00e4mna en kommentar nedan eller kontakta oss p\u00e5 chatten. Vi \u00e4r h\u00e4r f\u00f6r att hj\u00e4lpa till! \ud83d\ude03<\/p>\n<hr>\n<p class=\"translation-block\">Vill du implementera din s\u00e4ljprocess i ett CRM-system?<\/p>\n<p>Du kommer inte att hitta n\u00e5got enklare och mer automatiserat CRM-system \u00e4n Salesflare. Om du \u00e4r ett litet f\u00f6retag som s\u00e4ljer B2B, <a href=\"https:\/\/salesflare.com\">prova oss<\/a>.<br>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Prova Salesflare:s CRM\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><br>\n<em class=\"translation-block\">Vi hoppas att du gillade det h\u00e4r inl\u00e4gget. Om du gjorde det, sprid ordet!<\/em><\/p>\n<p>\ud83d\udc49 <em>Du kan f\u00f6lja @salesflare p\u00e5<\/em> <em><u><a href=\"https:\/\/twitter.com\/salesflare\">Twitter<\/a><\/u><\/em>, <em><u><a href=\"https:\/\/www.facebook.com\/salesflare\/\">Facebook<\/a><\/u><\/em> <em>och<\/em> <em class=\"translation-block\"><u><a href=\"https:\/\/www.linkedin.com\/company\/salesflare\">LinkedIn<\/a><\/u>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Vad \u00e4r en f\u00f6rs\u00e4ljningsprocess? Hur kartl\u00e4gger man dess steg? Och hur implementerar man den p\u00e5 r\u00e4tt s\u00e4tt? Ta reda p\u00e5 hur du g\u00f6r det utan att f\u00f6rvandla den till en robot.<\/p>","protected":false},"author":8,"featured_media":57584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[62],"tags":[91,207,230,179,194,225],"wl_entity_type":[122],"class_list":["post-57583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-sales","tag-sales-follow-up","tag-sales-management","tag-sales-pipeline","tag-sales-pipeline-management","tag-sales-productivity","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales Process: A 5 Step Process You Won\u2019t Hate<\/title>\n<meta name=\"description\" content=\"What is a sales process? How to map out its steps? And how to implement it the right way? Find out how to go about it without turning it into a robot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/57583\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Process: A 5 Step Process You Won\u2019t Hate\" \/>\n<meta property=\"og:description\" content=\"What is a sales process? How to map out its steps? And how to implement it the right way? Find out how to go about it without turning it into a robot.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/57583\" \/>\n<meta property=\"og:site_name\" content=\"Salesflare Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesflare\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/jeroencorthout\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-19T08:31:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-25T15:47:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2020\/03\/salespipeline_9b08200f194d717bde9ea7b800af30f5_2000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1999\" \/>\n\t<meta property=\"og:image:height\" content=\"987\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jeroen Corthout\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/jeroencorthout\" \/>\n<meta name=\"twitter:site\" content=\"@salesflare\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeroen Corthout\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/sales-process#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/sales-process\"},\"author\":{\"name\":\"Jeroen Corthout\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/person\\\/9ba8c2b2feaae1b414e6a14c3f469fc7\"},\"headline\":\"Sales Process: A 5 Step Process You Won\u2019t Hate\",\"datePublished\":\"2023-01-19T08:31:04+00:00\",\"dateModified\":\"2024-10-25T15:47:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/sales-process\"},\"wordCount\":2506,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/sales-process#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/salespipeline_9b08200f194d717bde9ea7b800af30f5_2000.png\",\"keywords\":[\"sales\",\"sales follow-up\",\"sales management\",\"sales pipeline\",\"sales pipeline management\",\"sales productivity\"],\"articleSection\":[\"Sales\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/sales-process\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/sales-process\",\"name\":\"Sales Process: A 5 Step Process You Won\u2019t Hate\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/sales-process#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/sales-process#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/salespipeline_9b08200f194d717bde9ea7b800af30f5_2000.png\",\"datePublished\":\"2023-01-19T08:31:04+00:00\",\"dateModified\":\"2024-10-25T15:47:11+00:00\",\"description\":\"What is a sales process? 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