{"id":57333,"date":"2019-10-01T14:12:06","date_gmt":"2019-10-01T12:12:06","guid":{"rendered":"https:\/\/blog.salesflare.com\/generating-thousands-of-leads-on-linkedin"},"modified":"2023-05-31T11:42:42","modified_gmt":"2023-05-31T09:42:42","slug":"generating-thousands-of-leads-on-linkedin","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/sv\/generera-tusentals-leads-pa-linkedin","title":{"rendered":"(Slutliga) l\u00e4rdomar fr\u00e5n att generera tusentals leads p\u00e5 LinkedIn"},"content":{"rendered":"

(Final) Lessons Learned From Generating Thousands of Leads on LinkedIn<\/h1>\n

A guest blog by Angelo Sorbello (CEO of Astrogrowth)<\/h2>\n
<\/source><\/source>\"Wandering<\/picture>
Photographer: Adam Solomon<\/a><\/figcaption><\/figure>\n

LinkedIn is arguably the most effective social media channel for B2B companies.<\/p>\n

It is being used by over 610 million<\/a> people, including 46 million decision-makers, 17 million opinion leaders, and 10 million C-level executives.<\/p>\n

Despite these numbers, many B2B marketers and founders are not seeing results in their LinkedIn lead generation efforts.<\/p>\n

There can be several reasons for this, from short-sightedness in terms of their marketing objectives, troubles closing sales, to poor execution.<\/p>\n

Read on to understand how you can leverage LinkedIn\u2019s power as a B2B channel<\/a>, so you can reach your business goals faster this 2019.<\/p>\n

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What Makes LinkedIn So Effective for B2B Lead Generation?<\/h2>\n

LinkedIn is such a game-changer for B2B lead generation<\/a> because it has given sales professionals an easy and inexpensive way to reach their target market.<\/p>\n

Whether through LinkedIn posts that catch your ideal customers\u2019 attention, targeted cold outreach, or by following updates on your leads (whether they are mentioned in the news), LinkedIn enables you to reach your target audience at scale.<\/p>\n

If you\u2019re selling a B2B solution, there\u2019s a good chance your target clients are on LinkedIn and they are just a connection request or an InMail away.<\/p>\n

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To Succeed on LinkedIn, Focus on Building Relationships<\/h2>\n

The fastest way to fail to get sales on any social media platform is to ignore common sense when dealing with people.<\/p>\n

Business is built on trust. But we all tend to forget this fact when we\u2019re in front of a screen. Most of us would never approach a stranger and ask for a sale right away. Isn\u2019t it weird how on LinkedIn, we all get unsolicited messages from people talking about how great their agency is or how many years of experience they have.<\/p>\n

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Such a mass strategy may get you a sale here and there. But you will never come close to grasping the real potential that LinkedIn is enabling us to reach.<\/p>\n

The truth is, being active on LinkedIn over the past two years gave me beautiful relationships with people in my industry, speaking gigs on podcasts and conferences that helped me prove my expertise and create value for my customers. And most importantly, LinkedIn opened up fantastic ways for my target market to discover my offer.<\/p>\n

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Also, Get Consistent<\/h2>\n

Consistency is key when it comes to building relationships on LinkedIn.<\/p>\n

Posting at least once a week and reaching out to interesting people in your industry will get you far in this game.<\/p>\n

But how do you leverage LinkedIn for lead generation?<\/em> There are two strategies you can consider: outbound and inbound.<\/p>\n

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LinkedIn Outbound: Outreach the Right Way<\/h2>\n

Something I like to do on a daily basis is to try to get to know new people with interesting job experiences in my industry.<\/p>\n

I start by simply sending over a connection request presenting myself and asking what keeps them busy these days.<\/p>\n

Truly listening to other people and trying to discover what they wish to accomplish before arranging a meeting in real life or over Skype, will truly help you move forward and grasp LinkedIn\u2019s potential.<\/p>\n

If you run a platform, LinkedIn can hand you feedback or new users. If you run a service-based organization, LinkedIn can provide you with new clients and referrals.<\/p>\n

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How to Create an Effective LinkedIn Outbound Strategy in 2019<\/h3>\n

Most people only send an initial connection request and a follow-up message. But the sales professionals who reap the benefits of LinkedIn are doing something different: They are implementing an outbound strategy with multiple touchpoints.<\/p>\n

The strategy I\u2019ve recently used for a B2B SaaS client looked like this:<\/p>\n