{"id":57259,"date":"2019-09-05T13:40:55","date_gmt":"2019-09-05T11:40:55","guid":{"rendered":"https:\/\/blog.salesflare.com\/content-calendar"},"modified":"2025-12-10T08:32:12","modified_gmt":"2025-12-10T07:32:12","slug":"content-calendar","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/sv\/innehallskalender-2","title":{"rendered":"Hur man skapar en inneh\u00e5llskalender - fullst\u00e4ndig guide"},"content":{"rendered":"<h1>Hur man skapar en inneh\u00e5llskalender - fullst\u00e4ndig guide<\/h1>\n<h2 class=\"h2-subheader\">Masterclass f\u00f6r inneh\u00e5llsmarknadsf\u00f6ring: Del fyra<\/h2>\n<p><em class=\"translation-block\">Om det h\u00e4r \u00e4r den fj\u00e4rde delen du l\u00e4ser \u00e4r du helt klart i full g\u00e5ng med inneh\u00e5llsmarknadsf\u00f6ring: du har tagit fram en <u><a href=\"https:\/\/blog.salesflare.com\/sv\/innehallsstrategi\">inneh\u00e5llsstrategi<\/a><\/u> och kommit p\u00e5 alla dessa saftiga <u><a href=\"https:\/\/blog.salesflare.com\/sv\/ideer-om-innehall-2\">inneh\u00e5llsid\u00e9er<\/a><\/u>. Dags att bli organiserad och flytta dina id\u00e9er till en snygg inneh\u00e5llskalender. Alla 6 357 av dem. <\/em>\ud83d\ude44<\/p>\n<p><em class=\"translation-block\">\u00d6verv\u00e4ldigad av de gazillion id\u00e9er du har kommit p\u00e5? Vet du inte var du ska b\u00f6rja p\u00e5 det tomma Google-arket du stirrar p\u00e5? Oroa dig inte: i den h\u00e4r bloggposten kommer du att uppt\u00e4cka hur du strukturerar ditt inneh\u00e5ll och optimerar ditt inneh\u00e5llsschema.<\/em><\/p>\n<p><em class=\"translation-block\">Planera ditt arbete och arbeta efter din plan \u00e4r ditt nya mantra!<\/em><\/p>\n<blockquote><p><em class=\"translation-block\">Det h\u00e4r inl\u00e4gget \u00e4r del fyra i en helt ny Masterclass-serie om Content Marketing. Vi tycker att det \u00e4r ett otroligt viktigt \u00e4mne - och enligt en liten unders\u00f6kning vi gjorde tycker du ocks\u00e5 det. Problemet \u00e4r: det finns s\u00e5 mycket inneh\u00e5ll om inneh\u00e5llsmarknadsf\u00f6ring d\u00e4r ute (prata om meta) och mycket av informationen \u00e4r motstridig.<\/em><\/p>\n<p class=\"translation-block\">Vi ger dig denna Masterclass i samarbete med Anouck Meier, Chief Storytelling Officer p\u00e5 <u><a href=\"https:\/\/www.ampersandcopy.com\/\">Ampersand<\/a><\/u>. Anouck \u00e4r en konverterings copywriter och en inneh\u00e5llsmarknadsf\u00f6ringsstrateg som har arbetat med m\u00e5nga varum\u00e4rken, stora och sm\u00e5, f\u00f6r att hj\u00e4lpa dem att uppn\u00e5 sina aff\u00e4rsm\u00e5l genom strategiskt inneh\u00e5ll. L\u00e5t oss f\u00e5 historien om inneh\u00e5ll rakt en g\u00e5ng f\u00f6r alla i en omfattande guide. \u00c4r du redo att dyka in?<\/p><\/blockquote>\n<p><em class=\"translation-block\">- Jeroen Corthout, medgrundare <u><a href=\"https:\/\/salesflare.com\/\">Salesflare<\/a><\/u>, ett l\u00e4ttanv\u00e4nt CRM-system f\u00f6r f\u00f6rs\u00e4ljning f\u00f6r sm\u00e5 B2B-f\u00f6retag<\/em><br>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Prova Salesflare:s CRM\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"26o4p\">Vad \u00e4r en inneh\u00e5llskalender?<\/h2>\n<p class=\"translation-block\">En inneh\u00e5llskalender (\u00e4ven kallad \"marknadsf\u00f6ringskalender\", \"bloggkalender\", \"sociala medier-kalender\" eller \"redaktionell kalender\") kan vara <strong>allt du anv\u00e4nder f\u00f6r att planera, schemal\u00e4gga och organisera inneh\u00e5ll <\/strong>p\u00e5 vecko-, m\u00e5nads- eller \u00e5rsbasis.<\/p>\n<p class=\"translation-block\">Vanligtvis sker det i form av ett visuellt arbetsfl\u00f6de (i technicolor, om du \u00e4r som jag).<\/p>\n<p class=\"translation-block\">Det hj\u00e4lper dig att h\u00e5lla reda p\u00e5 \u00e4mnen, inneh\u00e5llstyper, kanaler, teammedlemmar och - sist men inte minst - deadlines.<\/p>\n<p class=\"translation-block\">Vanligtvis finns en inneh\u00e5llskalender i en av tre former:<\/p>\n<ul>\n<li><strong class=\"translation-block\">Tryckt kalender.<\/strong> F\u00f6r de som \u00e4lskar papper av den gamla skolan. \ud83d\uddd3<\/li>\n<li><strong class=\"translation-block\">Kalkylblad<\/strong>. Om du kan hantera ett Google Sheet kan det vara ett mycket kostnadseffektivt s\u00e4tt att organisera ditt inneh\u00e5ll.<\/li>\n<li><strong class=\"translation-block\">Appar<\/strong>. Fr\u00e5n <a href=\"https:\/\/productive.io\/blog\/wrike-vs-asana-vs-productive\/\">verktyg f\u00f6r projektledning<\/a> som <u><a href=\"https:\/\/asana.com\/\">Asana<\/a><\/u> eller <u><a href=\"https:\/\/trello.com\/en\">Trello<\/a><\/u> till <a href=\"https:\/\/bejamas.com\/hub\/headless-cms\">skr\u00e4ddarsydda verktyg f\u00f6r inneh\u00e5llshantering<\/a> som <u><a href=\"http:\/\/www.coschedule.com\/\">CoSchedule<\/a><\/u> eller <u><a href=\"http:\/\/www.smarterqueue.com\/\">Smartare k\u00f6<\/a><\/u>: det finns massor av appar du kan anv\u00e4nda som <a href=\"https:\/\/predis.ai\/resources\/create-instagram-content-calendar\/\">inneh\u00e5llskalendrar<\/a>.<\/li>\n<\/ul>\n<p class=\"translation-block\">Den d\u00e4r myriaden av post-it-lappar med slumpm\u00e4ssiga id\u00e9er som fastnar p\u00e5 din sk\u00e4rm? Det \u00e4r tyv\u00e4rr inte en inneh\u00e5llskalender.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/photo-1523289333742-be1143f6b766_9eb8250f22740bce52c4daa83aafe276_800.jpeg\" alt=\"inneh\u00e5llskalender\"><figcaption class=\"translation-block\">Inneh\u00e5llskalendrar finns i alla m\u00f6jliga former och storlekar: det \u00e4r viktigt att skapa en som uppfyller dina specifika behov.<\/figcaption><\/figure>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"a48lg\">Fr\u00e5gor att t\u00e4nka p\u00e5 innan du startar en inneh\u00e5llskalender<\/h2>\n<p class=\"translation-block\">Upplever du redan nu l\u00e4tta valstresssymptom \u00f6ver vilken typ av kalender du ska v\u00e4lja?<\/p>\n<p class=\"translation-block\">L\u00e5t mig lindra lite FOMO genom att ge ett mycket tr\u00f6stande f\u00f6rslag f\u00f6r att g\u00f6ra ditt val l\u00e4ttare: det beror p\u00e5. (Du f\u00f6rst\u00e5r, min tidigare karri\u00e4r som advokat kommer tillbaka och hems\u00f6ker mig ibland. Och nu \u00e4r du ocks\u00e5 drabbad).<\/p>\n<p class=\"translation-block\">Nu till lite mer anv\u00e4ndbar input - h\u00e4r \u00e4r n\u00e5gra saker att t\u00e4nka p\u00e5 innan du p\u00e5b\u00f6rjar ditt inneh\u00e5llskalender\u00e4ventyr:<\/p>\n<ul>\n<li><strong class=\"translation-block\">Hur m\u00e5nga kanaler och plattformar hanterar du? <\/strong>\u00c4r det bara en blogg och en Facebook-sida? Eller marknadsf\u00f6r du konsekvent ditt inneh\u00e5ll p\u00e5 en m\u00e4ngd olika medier och plattformar?<\/li>\n<li><strong class=\"translation-block\">Hur ofta publicerar du inneh\u00e5ll?<\/strong> G\u00f6r du inl\u00e4gg varje dag? Flera g\u00e5nger om dagen? Kanske bara en g\u00e5ng i veckan? Sp\u00e5ra tillbaka dina steg och f\u00f6rs\u00f6k f\u00e5 en tydlig \u00f6verblick. Det hj\u00e4lper dig att avg\u00f6ra hur du b\u00e4st kan visualisera din inneh\u00e5llskalender regelbundet.<\/li>\n<li><strong class=\"translation-block\">Skapar du mer \u00e4n en typ av inneh\u00e5ll?<\/strong> Laddar du upp podcasts till iTunes samtidigt som du publicerar artiklar p\u00e5 din blogg? D\u00e5 m\u00e5ste din inneh\u00e5llskalender kunna skilja mellan de tv\u00e5.<\/li>\n<li><strong class=\"translation-block\">\u00c4r det bara du som anv\u00e4nder din inneh\u00e5llskalender eller \u00e4r det ett helt team?<\/strong> Du kanske har ett system som \u00e4r helt logiskt f\u00f6r dig, men s\u00e5 snart du b\u00f6rjar samarbeta om inneh\u00e5ll m\u00e5ste det fungera f\u00f6r andra ocks\u00e5. De b\u00e4sta inneh\u00e5llskalendrarna g\u00f6r det m\u00f6jligt f\u00f6r dig och dina medarbetare att effektivisera era insatser.<\/li>\n<li><strong class=\"translation-block\">Hur ser din inneh\u00e5llsprocess ut? <\/strong>Hur komplex \u00e4r den? Hur l\u00e5ng \u00e4r din inneh\u00e5llspipeline? Finns det en omfattande redigerings-, gransknings- eller godk\u00e4nnandeprocess som varje inneh\u00e5llsdel genomg\u00e5r? Se till att din kalender kan skilja mellan liknande uppdrag som befinner sig i olika skeden av skapandet.<\/li>\n<\/ul>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"a5cor\">Men v\u00e4nta lite - varf\u00f6r beh\u00f6ver jag en inneh\u00e5llskalender \u00f6verhuvudtaget?<\/h2>\n<p>Jag vet att du kanske undrar vid det h\u00e4r laget: <em class=\"translation-block\">\"Varf\u00f6r kan jag inte bara v\u00e4lja en ny id\u00e9 fr\u00e5n <u><a href=\"https:\/\/blog.salesflare.com\/sv\/ideer-om-innehall-2\">min o\u00e4ndliga lista med inneh\u00e5llsid\u00e9er<\/a><\/u> varje dag och se vad som h\u00e4nder? Vad \u00e4r det f\u00f6r fel med att improvisera?\".<\/em><\/p>\n<p class=\"translation-block\">Att v\u00e4lja en inneh\u00e5llskalender i st\u00e4llet f\u00f6r en \"improviserad strategi\" inneb\u00e4r en rad f\u00f6rdelar:<\/p>\n<ul>\n<li><strong class=\"translation-block\">F\u00e5 en 50 000-fotsvy av ditt inneh\u00e5ll. <\/strong>Skapa en tydlig bild av hur ditt inneh\u00e5ll distribueras under \u00e5ret n\u00e4r det g\u00e4ller tidpunkt, teman, format osv. Blogginl\u00e4gg, sociala inl\u00e4gg, e-post <a href=\"https:\/\/blog.flipsnack.com\/how-to-write-a-good-newsletter-for-your-company\/\">Nyhetsbrev<\/a>podcasts, videor - vad du \u00e4n h\u00e5ller p\u00e5 att skapa kommer du att se allt p\u00e5 ett och samma st\u00e4lle.<\/li>\n<li><strong class=\"translation-block\">L\u00e4ttare att klara deadlines<\/strong> och h\u00e5ll dig sj\u00e4lv (och ditt team) ansvarig f\u00f6r att f\u00e5 saker gjorda. Ha ditt inneh\u00e5ll klart i tid s\u00e5 att du inte beh\u00f6ver k\u00e4mpa f\u00f6r att f\u00e5 ihop inl\u00e4gg i sista minuten (f\u00f6r vi vet alla hur bra det brukar g\u00e5 f\u00f6r oss).<\/li>\n<li><strong class=\"translation-block\">Genomf\u00f6r den <u><a href=\"https:\/\/blog.salesflare.com\/sv\/innehallsstrategi\">inneh\u00e5llsstrategin<\/a><\/u><\/strong>. Det finns inget s\u00e4tt du kan genomf\u00f6ra din strategi och n\u00e5 dessa m\u00e5l om du bara publicerar slumpm\u00e4ssigt varje dag. En kalender h\u00e5ller dig p\u00e5 r\u00e4tt sp\u00e5r.<\/li>\n<li><strong class=\"translation-block\">H\u00e5ll din publik engagerad<\/strong> genom att f\u00f6rhindra att ditt inneh\u00e5ll stagnerar eller blir repetitivt.<\/li>\n<li><strong class=\"translation-block\">F\u00e5 alla p\u00e5 samma sida<\/strong>. Informera alla om vad som publiceras, n\u00e4r och var och undvik obehagliga \u00f6verraskningar eller - gud f\u00f6rbjude - dubbelarbete.<\/li>\n<li><strong class=\"translation-block\">Hitta luckor i inneh\u00e5llet<\/strong>. F\u00e5 en uppfattning om vilket inneh\u00e5ll som fortfarande beh\u00f6ver skapas och g\u00f6r det med gott om tid f\u00f6r att st\u00e4lla upp allt.<\/li>\n<li><strong class=\"translation-block\">Planera mycket l\u00e4ngre fram.<\/strong> Med hj\u00e4lp av en inneh\u00e5llskalender blir det enklare att planera dina framtida inneh\u00e5llsinsatser. Det kan inneb\u00e4ra en vecka, en m\u00e5nad eller hur l\u00e5ngt fram i tiden du \u00e4n vill planera. Det k\u00e4nns helt enkelt otroligt bekv\u00e4mt att luta sig tillbaka, slappna av och se ditt inneh\u00e5ll g\u00f6ra jobbet.<\/li>\n<\/ul>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_481\/giphy-3_ff39d852bfbfa613918be2cc123d3a40.gif\" alt=\"anpassa ditt inneh\u00e5ll\"><figcaption class=\"translation-block\">Funderar du p\u00e5 att \"improvisera\"? G\u00f6r inte det. Organisera dig, skapa en inneh\u00e5llskalender och n\u00e5 dina m\u00e5l!<\/figcaption><\/figure>\n<p class=\"translation-block\">Oavsett hur mycket du v\u00e4rnar om ditt rykte som en spontan kreat\u00f6r vet du innerst inne att det inte \u00e4r r\u00e4tt v\u00e4g att g\u00e5 att arbeta med 20 webbl\u00e4sarflikar, ett par block och en samling post-it-lappar.<\/p>\n<p class=\"translation-block\">Utan en plan kommer du att sl\u00f6sa bort tid och det \u00e4r mindre troligt att du lyckas. N\u00e4r hela din strategi \u00e4r planerad i en kalender \u00e4r det mycket enklare att h\u00e5lla ordning, fokusera p\u00e5 deadlines och vara mer produktiv.<\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"1bb4g\">S\u00e5 h\u00e4r planerar du inneh\u00e5ll i din kalender i 8 enkla steg<\/h2>\n<p class=\"translation-block\">Nu n\u00e4r vi har f\u00e5tt allt detta ur v\u00e4gen: hur g\u00e5r du tillv\u00e4ga f\u00f6r att skapa en inneh\u00e5llskalender som passar dina behov?<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"8v2bv\">1. B\u00f6rja med en inneh\u00e5llsgranskning<\/h3>\n<p class=\"translation-block\">Det \u00e4r mycket fokus p\u00e5 att <a href=\"https:\/\/www.lilachbullock.com\/free-content-creation-tools\/\">skapa <em>nytt<\/em> inneh\u00e5ll<\/a> n\u00e4r du egentligen borde fokusera p\u00e5 att skapa <em>mer<\/em> med mindre och anv\u00e4nda det du redan har.<\/p>\n<p class=\"translation-block\">Nej, du beh\u00f6ver inte producera allt inneh\u00e5ll fr\u00e5n grunden. Eller b\u00f6rja skapa en miljon delar av inneh\u00e5llet direkt.<\/p>\n<p class=\"translation-block\">Ta ist\u00e4llet en titt p\u00e5 de m\u00e4ngder av v\u00e4rdefullt inneh\u00e5ll som bara ligger och skr\u00e4par p\u00e5 kontoret. B\u00f6rja inventera alla dina <strong>existerande inneh\u00e5llstillg\u00e5ngar och resurser<\/strong> f\u00f6r att se vad du kan l\u00e4gga in i inneh\u00e5llsmixen.<\/p>\n<p class=\"translation-block\">T\u00e4nk inte bara p\u00e5 de uppenbara tillg\u00e5ngarna som befintliga blogginl\u00e4gg, utan gr\u00e4v lite djupare.<\/p>\n<p class=\"translation-block\">Samla whitepapers, rapporter, f\u00f6rstahandsdata eller forskning, anteckningar fr\u00e5n m\u00f6ten eller utbildningar, bildspel och <a href=\"https:\/\/visme.co\/blog\/best-presentation-templates\">presentationer<\/a>. Fr\u00e5ga teammedlemmarna vad de fortfarande har liggande i sina (virtuella) sk\u00e5p. Du kommer att bli f\u00f6rv\u00e5nad \u00f6ver vad du kan komma p\u00e5.<\/p>\n<p class=\"translation-block\">Fundera p\u00e5 om n\u00e5got av det inneh\u00e5ll du planerar beh\u00f6ver <strong>uppdateras eller f\u00f6rnyas<\/strong>. Ta ocks\u00e5 en titt p\u00e5 vilka typer av inneh\u00e5ll som har fungerat bra tidigare och vilka typer av saker som dina konkurrenter publicerar.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/photo-1424115087662-5845efc6b366_5554c9470c3990f7fb4512365fe8cc68_800.jpeg\" alt=\"sitta p\u00e5 en h\u00f6g av bra inneh\u00e5ll\"><figcaption class=\"translation-block\">Du kanske redan sitter p\u00e5 h\u00f6gar och h\u00f6gar av bra inneh\u00e5ll utan att inse det. Det \u00e4r d\u00e4r en inneh\u00e5llsrevision kommer in i bilden.<\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"9i0vv\">2. Granska \u00e4ven dina plattformar<\/h3>\n<p class=\"translation-block\">N\u00e4r du granskar ditt inneh\u00e5ll kanske du ocks\u00e5 vill ta en titt p\u00e5 dina nuvarande insatser i varje kanal.<\/p>\n<p class=\"translation-block\">N\u00e5gra fr\u00e5gor att st\u00e4lla sig sj\u00e4lv:<\/p>\n<ul>\n<li class=\"translation-block\">Vilka plattformar anv\u00e4nder du?<\/li>\n<li class=\"translation-block\">Vilka \u00e4r de som presterar b\u00e4st?<\/li>\n<li class=\"translation-block\">Ska du forts\u00e4tta att publicera till dem alla?<\/li>\n<li class=\"translation-block\">Hur m\u00e5nga g\u00e5nger om dagen publicerar du f\u00f6r n\u00e4rvarande inl\u00e4gg p\u00e5 varje plattform?<\/li>\n<li class=\"translation-block\">Vilka \u00e4r m\u00e5len f\u00f6r varje plattform?<\/li>\n<li class=\"translation-block\">Vem \u00e4r ansvarig f\u00f6r respektive kanal?<\/li>\n<\/ul>\n<p class=\"translation-block\">Det h\u00e4r \u00e4r all anv\u00e4ndbar <a href=\"https:\/\/backlinko.com\/social-media-calendar\">information att inkludera i din sociala mediekalender<\/a>, s\u00e4rskilt om du arbetar i ett team.<\/p>\n<p class=\"translation-block\">N\u00e4r du kartl\u00e4gger ditt inneh\u00e5ll per plattform b\u00f6r du komma ih\u00e5g att du ska publicera inneh\u00e5ll som \u00e4r skr\u00e4ddarsytt f\u00f6r varje plattform och dess unika m\u00e5lgrupp. Du f\u00e5r aldrig bara l\u00e4gga upp ditt inneh\u00e5ll p\u00e5 olika plattformar utan att anpassa det till plattformens specifika krav och egenskaper.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"b8kot\">3. Vad \u00e4r frekvensen?<\/h3>\n<p class=\"translation-block\">Fr\u00e5ga inte bara <a href=\"https:\/\/www.youtube.com\/watch?v=jWkMhCLkVOg\">Kenneth<\/a>. N\u00e4r du har gjort din granskning kommer du att ha en tydlig bild av hur ofta du f\u00f6r n\u00e4rvarande publicerar. Kommer det att vara planen fram\u00f6ver? Eller beh\u00f6ver du \u00f6ka dina anstr\u00e4ngningar?<\/p>\n<p class=\"translation-block\">Hur som helst kommer din publiceringsfrekvens att avg\u00f6ra <strong>hur m\u00e5nga platser<\/strong> du beh\u00f6ver l\u00e4mna \u00f6ppna per kanal eller plattform. Se till att du har plats f\u00f6r b\u00e5de dina veckovisa bloggar eller podcasts och dina dagliga inl\u00e4gg p\u00e5 Facebook och dina tweets.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/photo-1511707171634-5f897ff02aa9_5bf95da38f3e3b8899e62d48ca3942a2_800.jpeg\" alt=\"g\u00f6r heml\u00e4xan innan du skapar inneh\u00e5llskalendern\"><figcaption class=\"translation-block\">G\u00f6r din heml\u00e4xa innan du skapar din inneh\u00e5llskalender: var kommer du att publicera? Och hur ofta?<\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"8cebb\">4. Kom p\u00e5 kategorier f\u00f6r ditt inneh\u00e5ll<\/h3>\n<p class=\"translation-block\">Din inneh\u00e5llskalender b\u00f6r ha n\u00e5gon form av kategoriseringssystem f\u00f6r inneh\u00e5llet. Detta har massor av f\u00f6rdelar.<\/p>\n<p class=\"translation-block\">Det kommer inte bara att hj\u00e4lpa dig att sp\u00e5ra vilken typ av inneh\u00e5ll som f\u00e5r<strong> mest r\u00e4ckvidd och engagemang<\/strong>, det kommer ocks\u00e5 att g\u00f6ra det l\u00e4ttare att h\u00e5lla saker fr\u00e4scha och varierade f\u00f6r din publik.<\/p>\n<ul>\n<li class=\"translation-block\">Du kan sj\u00e4lv best\u00e4mma vilka typer av kategorier som kommer att vara mest anv\u00e4ndbara f\u00f6r dig. Ett alternativ \u00e4r att <strong>dela upp det i medier<\/strong>, till exempel videor, <a href=\"https:\/\/invideo.io\/make\/tutorial-videos\/\">handledningsvideor<\/a>, blogginl\u00e4gg, handledning, <a href=\"https:\/\/www.canva.com\/infographics\/\">infografik<\/a>, Instagram-ber\u00e4ttelser etc.<\/li>\n<li class=\"translation-block\">Ett annat alternativ \u00e4r att kategorisera inneh\u00e5llet efter <strong>inneh\u00e5llets natur<\/strong>, dvs. kurerat, anv\u00e4ndargenererat, sponsrat, egenreklam osv.<\/li>\n<li class=\"translation-block\">Jag gillar personligen att kategorisera inneh\u00e5ll i <strong>teman<\/strong> ocks\u00e5 - det hj\u00e4lper till att se om min inneh\u00e5llsmix inneh\u00e5ller alla teman som jag vill t\u00e4cka i mitt inneh\u00e5ll. N\u00e5gra av de etiketter jag anv\u00e4nder f\u00f6r mitt eget inneh\u00e5ll \u00e4r: konverteringskopia, ber\u00e4ttande, bloggning, inneh\u00e5llsmarknadsf\u00f6ring, e-postmarknadsf\u00f6ring, frilansliv och kul.<\/li>\n<\/ul>\n<p class=\"translation-block\">Oavsett vad du v\u00e4ljer ska du se till att etiketterna \u00e4r beskrivande och faktiskt anv\u00e4ndbara (\u00e4ven om det kan ta lite tid att fastst\u00e4lla). Du kan ocks\u00e5 anv\u00e4nda mer \u00e4n en etikett, t.ex. \"blogginl\u00e4gg\" + \"content marketing\" + \"sponsrad\".<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"abfql\">5. Skapa en inneh\u00e5llsdatabas<\/h3>\n<p class=\"translation-block\">En inneh\u00e5llsdatabas \u00e4r precis vad det l\u00e5ter som: en central plats f\u00f6r att lagra allt inneh\u00e5ll som du kanske vill v\u00e4lja mellan n\u00e4r du fyller i din inneh\u00e5llskalender. Det kan vara s\u00e5 enkelt som en (upps\u00e4ttning) kalkylblad , eller s\u00e5 kan du anv\u00e4nda en app som <u><a href=\"https:\/\/asana.com\/\">Asana<\/a><\/u> eller <u><a href=\"https:\/\/evernote.com\/\">Evernote<\/a><\/u> f\u00f6r att g\u00f6ra en inventering.<\/p>\n<p class=\"translation-block\">Se till att \u00e5tminstone f\u00f6ljande ing\u00e5r i varje del av inneh\u00e5llet:<\/p>\n<ul>\n<li class=\"translation-block\">Titel<\/li>\n<li class=\"translation-block\">Typ av inneh\u00e5ll (blogginl\u00e4gg, video, infografik, ...)<\/li>\n<li class=\"translation-block\">L\u00e4nk<\/li>\n<li class=\"translation-block\">Utg\u00e5ngsdatum (eller uppgift om evig giltighet)<\/li>\n<li class=\"translation-block\">Bild<\/li>\n<li class=\"translation-block\">Kategori<\/li>\n<\/ul>\n<p class=\"translation-block\">Jag rekommenderar att du inkluderar utrymme f\u00f6r kommentarer och f\u00f6r intressanta utdrag ur inneh\u00e5llet. Detta hj\u00e4lper dig n\u00e4r du samarbetar och tar fram den faktiska texten till dina inl\u00e4gg.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/photo-1544383835-bda2bc66a55d_1822d19d5a7c6adae0fa82ff9e747a63_800.jpeg\" alt=\"inneh\u00e5llsdatabas\"><figcaption class=\"translation-block\">Kom p\u00e5 inneh\u00e5llskategorier och skapa en inneh\u00e5llsdatabas s\u00e5 kommer du att fylla din inneh\u00e5llskalender p\u00e5 nolltid!<\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"7mme4\">6. Skriv in ditt inneh\u00e5ll (\u00e4ntligen!)<\/h3>\n<p class=\"translation-block\">Hurra - efter allt f\u00f6rberedelsearbete \u00e4r du \u00e4ntligen redo att b\u00f6rja fylla din inneh\u00e5llskalender! \ud83c\udf89<\/p>\n<p class=\"translation-block\">Om du anv\u00e4nder n\u00e5got som ett Google-ark (vilket kan vara allt du beh\u00f6ver!), H\u00e4r \u00e4r n\u00e5gra grundl\u00e4ggande saker att inkludera:<\/p>\n<ul>\n<li class=\"translation-block\">Plattform eller kanal<\/li>\n<li class=\"translation-block\">Datum<\/li>\n<li class=\"translation-block\">Tid<\/li>\n<li class=\"translation-block\">L\u00e4nk (om till\u00e4mpligt)<\/li>\n<li class=\"translation-block\">Kopia<\/li>\n<li class=\"translation-block\">Bild<\/li>\n<\/ul>\n<p class=\"translation-block\">Om du anv\u00e4nder ett <a href=\"https:\/\/planable.io\/blog\/content-planning-tools\/\">verktyg f\u00f6r inneh\u00e5llsplanering<\/a>, som <u><a href=\"http:\/\/www.hootsuite.com\/\">Hootsuite<\/a><\/u> eller <u><a href=\"http:\/\/www.coschedule.com\/\">CoSchedule<\/a><\/u>, \u00e4r detta ganska sj\u00e4lvklart.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"8i4ut\">7. F\u00e5 ditt team organiserat<\/h3>\n<p class=\"translation-block\">Best\u00e4m tydligt definierade roller f\u00f6r alla i teamet:<\/p>\n<ul>\n<li class=\"translation-block\">Vem ansvarar f\u00f6r uppdateringen av kalendern?<\/li>\n<li class=\"translation-block\">Vem kommer att publicera inl\u00e4ggen?<\/li>\n<li class=\"translation-block\">Kommer du att ge en copywriter i uppdrag att skriva texten?<\/li>\n<li class=\"translation-block\">Vem \u00e4r k\u00e4llan till bilderna?<\/li>\n<li class=\"translation-block\">M\u00e5ste inl\u00e4ggen godk\u00e4nnas innan de g\u00e5r live? Av vem?<\/li>\n<li class=\"translation-block\">Vem beh\u00f6ver tillg\u00e5ng till kalendern? Vem f\u00e5r vilken typ av tillst\u00e5nd?<\/li>\n<li class=\"translation-block\">Hur l\u00e5ngt i f\u00f6rv\u00e4g kommer du att schemal\u00e4gga inneh\u00e5ll?<\/li>\n<li class=\"translation-block\">Vad \u00e4r processen f\u00f6r att komma med <u><a href=\"https:\/\/blog.salesflare.com\/sv\/ideer-om-innehall-2\">nya inneh\u00e5llsid\u00e9er<\/a><\/u>?<\/li>\n<\/ul>\n<p>Det h\u00e4r \u00e4r bara n\u00e5gra av de fr\u00e5gor du beh\u00f6ver ta st\u00e4llning till f\u00f6r att <strong class=\"translation-block\">s\u00e4kerst\u00e4lla maximal organisation och fl\u00f6de.<\/strong><\/p>\n<p class=\"translation-block\">\u00c4ven om det bara \u00e4r du, kommer det att l\u00f6na sig att s\u00e4tta upp en lean-process och <strong>dokumentera<\/strong> den. S\u00e5 snart ditt team v\u00e4xer har du en f\u00e4rdig manual redo att anv\u00e4ndas och du kan b\u00f6rja delegera!<\/p>\n<p class=\"translation-block\">Beroende p\u00e5 ditt f\u00f6retags storlek kan det ocks\u00e5 finnas ett v\u00e4rde i att <strong>dela<\/strong> din inneh\u00e5llskalender med n\u00e5gra andra team som skulle ha nytta av att veta vad du h\u00e5ller p\u00e5 med. \u00d6verv\u00e4g att dela din kalender med copywriters, videoproducenter, designers, projektledare och till och med kunder.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/photo-1519389950473-47ba0277781c_c1613a198f541c573be6df6655cf28e0_800.jpeg\" alt=\"dela din inneh\u00e5llskalender med ditt team\"><figcaption class=\"translation-block\">H\u00e5ll medarbetarna uppdaterade genom att dela med dig av inneh\u00e5llskalendern och ordna regelbundna redaktionsm\u00f6ten.<\/figcaption><\/figure>\n<p class=\"translation-block\">Kom ih\u00e5g att l\u00e4gga in <strong>regelbundna redaktionella planeringsm\u00f6ten<\/strong> i kalendern i god tid f\u00f6re n\u00e4sta publiceringsperiod. Anv\u00e4nd m\u00f6tet f\u00f6r att schemal\u00e4gga inneh\u00e5llet fr\u00e5n din databas och f\u00f6r att komma med nya id\u00e9er.<\/p>\n<p class=\"translation-block\">Dina planeringsm\u00f6ten kan ocks\u00e5 anv\u00e4ndas f\u00f6r att <strong>granska<\/strong> r\u00e4ckvidd, engagemang och annan statistik fr\u00e5n tidigare perioder f\u00f6r att bed\u00f6ma vilka typer av inneh\u00e5ll som \u00e4r mest framg\u00e5ngsrika och vilka som \u00e4r mindre framg\u00e5ngsrika inte riktigt tr\u00e4ffade r\u00e4tt.<\/p>\n<p class=\"translation-block\">Analys- och int\u00e4ktsdata kan ocks\u00e5 anv\u00e4ndas f\u00f6r att g\u00f6ra <strong>justeringar<\/strong> av redan publicerat inneh\u00e5ll (t.ex. titlar, inledningar, SEO-data, utg\u00e5ende l\u00e4nkar etc.) f\u00f6r att optimera bes\u00f6k och engagemang.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"26t52\">8. Schemal\u00e4gg ditt inneh\u00e5ll f\u00f6r publicering<\/h3>\n<p class=\"translation-block\">Du har f\u00e5tt ig\u00e5ng din kalender och det \u00e4r dags att fira med en dans runt (eller p\u00e5) bordet!<\/p>\n<p class=\"translation-block\">Det finns ett sista steg att ta: att faktiskt publicera ditt inneh\u00e5ll.<\/p>\n<p class=\"translation-block\">Om du inte har m\u00e5nga plattformar att hantera eller stora volymer inl\u00e4gg att publicera kan du klara dig genom att manuellt trycka p\u00e5 \"skicka\" eller \"publicera\". Om du till exempel bara anv\u00e4nder Facebook kan du bara anv\u00e4nda plattformens inbyggda publiceringsverktyg f\u00f6r att f\u00e5 dina inl\u00e4gg publicerade.<\/p>\n<p class=\"translation-block\">Om du d\u00e4remot <a href=\"https:\/\/blog.nuelink.com\/managing-multiple-social-media-accounts\/\">jonglerar med flera konton p\u00e5 sociala medier<\/a> och andra publiceringsplattformar kan en app f\u00f6r inneh\u00e5llsplanering spara dig massor av tid och pengar (och hj\u00e4lpa dig att bevara din vilja att leva). \ud83d\ude44<\/p>\n<p class=\"translation-block\">N\u00e5gra av de mest popul\u00e4ra apparna f\u00f6r inneh\u00e5llsplanering inkluderar:<\/p>\n<ul>\n<li class=\"translation-block\"><u><a href=\"http:\/\/www.hootsuite.com\/\">Hootsuite<\/a><\/u><\/li>\n<li class=\"translation-block\"><u><a href=\"http:\/\/www.coschedule.com\/\">CoSchedule<\/a><\/u><\/li>\n<li class=\"translation-block\"><u><a href=\"https:\/\/smarterqueue.com\/\">SmarterQueue<\/a><\/u><\/li>\n<li class=\"translation-block\"><u><a href=\"https:\/\/meetedgar.com\/\">Edgar<\/a><\/u><\/li>\n<li class=\"translation-block\"><u><a href=\"https:\/\/later.com\/\">Senare<\/a><\/u><\/li>\n<li class=\"translation-block\"><u><a href=\"https:\/\/www.planoly.com\/\">Planoly<\/a><\/u><\/li>\n<li class=\"translation-block\"><u><a href=\"https:\/\/www.tailwindapp.com\/\">Tailwind<\/a><\/u><\/li>\n<li class=\"translation-block\"><u><a href=\"https:\/\/buffer.com\/\">Buffer<\/a><\/u><\/li>\n<li class=\"translation-block\"><u><a href=\"https:\/\/sproutsocial.com\/\">Sprout Social<\/a><\/u><\/li>\n<li class=\"translation-block\"><u><a href=\"http:\/\/www.sendible.com\/\">Sendible<\/a><\/u><\/li>\n<li><a href=\"https:\/\/stackby.com\/templates\/b2b-content-calendar\" class=\"translation-block\">Stackby<\/a><\/li>\n<\/ul>\n<p class=\"translation-block\">De flesta av dessa erbjuder gratis testversioner under \u00e5tminstone en kort tidsperiod, s\u00e5 prova dig fram f\u00f6r att se vad som b\u00e4st passar dina behov.<\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"8nicn\">Sista tipsen f\u00f6r att lyckas med inneh\u00e5llskalendern<\/h2>\n<p class=\"translation-block\">Oavsett om du planerar ditt inneh\u00e5ll veckovis, m\u00e5nadsvis eller kvartalsvis finns det flera universella nycklar till framg\u00e5ng med inneh\u00e5llskalendern:<\/p>\n<ol>\n<li><strong class=\"translation-block\">Iterera.hela.tiden.<\/strong> En inneh\u00e5llskalender \u00e4r n\u00e5got levande och den b\u00f6r f\u00f6r\u00e4ndras och v\u00e4xa i takt med dig och dina inneh\u00e5llsbehov.<\/li>\n<li><strong class=\"translation-block\">Experimentera, analysera, upprepa. <\/strong>Experimentera och unders\u00f6k faktorer som de b\u00e4sta tiderna f\u00f6r att schemal\u00e4gga ditt inneh\u00e5ll, vilka plattformar som fungerar b\u00e4st f\u00f6r din m\u00e5lgrupp etc. Inneh\u00e5llsmarknadsf\u00f6ring \u00e4r en process, den slutar inte efter att du tryckt p\u00e5 publiceringsknappen eller lagt in ett inl\u00e4gg i ditt schema.<\/li>\n<li><strong class=\"translation-block\">Det finns inte ett enda r\u00e4tt s\u00e4tt att kalenders\u00e4tta ditt inneh\u00e5ll.<\/strong> Det finns en miljon olika metoder, mallar och tillv\u00e4gag\u00e5ngss\u00e4tt att ta till. Lek runt, prova nya saker regelbundet och modifiera efter behov. Kanske till och med ha lite kul p\u00e5 v\u00e4gen.<\/li>\n<\/ol>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<p><em class=\"translation-block\">Hur brukar du organisera dina inneh\u00e5llsid\u00e9er? L\u00e5t oss veta i kommentarerna.<\/em><\/p>\n<p><em>Och gl\u00f6m inte att titta tillbaka n\u00e4sta vecka f\u00f6r <a href=\"https:\/\/blog.salesflare.com\/sv\/skapande-av-innehall\">Del fem av v\u00e5r Content Marketing Masterclass om att skapa det inneh\u00e5ll som \u00e4r markerat i din kalender<\/a>!<\/em><br>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Prova Salesflare:s CRM\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><br>\n<em class=\"translation-block\">Vi hoppas att du gillade det h\u00e4r inl\u00e4gget. Om du gjorde det, sprid ordet!<\/em><\/p>\n<p>\ud83d\udc49 <em>Du kan f\u00f6lja @salesflare p\u00e5<\/em> <em><u><a href=\"https:\/\/twitter.com\/salesflare\">Twitter<\/a><\/u><\/em>,\u00a0<em><u><a href=\"https:\/\/www.facebook.com\/salesflare\/\">Facebook<\/a><\/u><\/em> <em>och<\/em> <em class=\"translation-block\"><u><a href=\"https:\/\/www.linkedin.com\/company\/salesflare\">LinkedIn<\/a><\/u>.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>S\u00e5 h\u00e4r bygger du din inneh\u00e5llskalender i 8 enkla steg. Varf\u00f6r du beh\u00f6ver den. Och n\u00e5gra bonustips f\u00f6r att f\u00e5 till det.<\/p>","protected":false},"author":16,"featured_media":57260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[183],"tags":[228,90],"wl_entity_type":[122],"class_list":["post-57259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-masterclass","tag-content-marketing","tag-marketing","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Create a Content Calendar - Full Guide to Organizing your Content<\/title>\n<meta name=\"description\" content=\"Here&#039;s how to build your content calendar in 8 easy steps. Why you need it. 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