{"id":57239,"date":"2019-08-29T10:49:50","date_gmt":"2019-08-29T08:49:50","guid":{"rendered":"https:\/\/blog.salesflare.com\/content-ideas"},"modified":"2025-07-31T17:45:10","modified_gmt":"2025-07-31T15:45:10","slug":"content-ideas","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/sv\/ideer-om-innehall-2","title":{"rendered":"Inneh\u00e5llsid\u00e9er p\u00e5 l\u00f6pande band: 8 s\u00e4tt att generera o\u00e4ndliga id\u00e9er f\u00f6r din inneh\u00e5llsmarknadsf\u00f6ring"},"content":{"rendered":"

Content Ideas on Tap: 8 Ways to Generate Infinite Ideas for Your Content Marketing<\/h1>\n

Content Marketing Masterclass: Part Three<\/h2>\n

Now that you\u2019ve pulled together a solid content strategy<\/a><\/u>, it\u2019s time to come up with a bunch of juicy content ideas.<\/p>\n

A great idea is the heartwood of any content campaign. Excitement around that idea is what will keep you going through the \u2013 often long \u2013 creation and distribution process. It\u2019s also what will feed an army of raving fans.<\/p>\n

If you get off on the wrong foot, however, and start investing time and energy in a bad content idea, it\u2019s not only a waste of resources, you actually risk turning your audience off.<\/p>\n

When it comes to ideation, the stakes are high and the struggle is real. Research<\/a><\/u> shows that \u201c57% of B2B marketers say that producing content consistently is their biggest struggle.\u201d<\/p>\n

If you know how to tackle content ideation, however, you can find brilliant ideas without the heavy lifting. This post will give you all the ideas on content ideas you\u2019ll ever need (talk about meta<\/em>!).<\/p>\n

This post is Part Three in a brand spanking new\u00a0Masterclass Series on Content Marketing. We believe it\u2019s an incredibly important topic \u2013 and according to a little survey we did, you do too. Trouble is: there is so much content on content marketing out there (talk about meta) and a lot of the intel is conflicting.<\/em><\/p>\n

We bring this Masterclass to you in partnership with\u00a0Anouck Meier, Chief Storytelling Officer at Ampersand<\/a><\/u>. Anouck is a conversion copywriter and a content marketing strategist who has worked with numerous brands, big and small, to help them achieve their business goals through strategic content. Let\u2019s get the story on content straight once and for all in a comprehensive guide. Ready to dive in?<\/p><\/blockquote>\n

\u2013 Jeroen Corthout, Co-Founder Salesflare<\/a><\/u>, an easy-to-use sales CRM for small B2B companies<\/em>
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1. Start with Your Reader in Mind<\/h2>\n

Now this might sound obvious, but I feel like it\u2019s my duty to put this disclaimer out here: no matter what kind of sophisticated, data-driven tools, statistics and metrics you\u2019re going to throw at the content ideation game, you have to keep your reader in mind. Always.<\/p>\n

It\u2019s probably the number one mistake I see in the content marketing sphere: egocentric content<\/strong>.<\/p>\n

It\u2019s content that plays into the interests of the creator. Stuff that you<\/em> find interesting, in your<\/em> words, at your<\/em> level of expertise, solving your<\/em> problems and answering your<\/em> questions. Unless your targeting your own clone, it\u2019s just not going to help you hit those goals you included in your content strategy<\/a><\/u>.<\/p>\n

I hate to break it to you, but as a content creator, the universe does not revolve around you. It revolves around your ideal reader.\u00a0<\/strong><\/p>\n

Put yourself in the shoes of your prospects and show a little empathy.\u00a0 Any content idea brainstorm should start with these questions in mind:<\/p>\n