{"id":57210,"date":"2019-08-22T09:51:11","date_gmt":"2019-08-22T07:51:11","guid":{"rendered":"https:\/\/blog.salesflare.com\/content-strategy"},"modified":"2025-10-13T09:56:28","modified_gmt":"2025-10-13T07:56:28","slug":"content-strategy","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/sv\/innehallsstrategi","title":{"rendered":"Bygg en inneh\u00e5llsstrategi i 5 steg: Sluta sl\u00f6sa bort din tid p\u00e5 inneh\u00e5ll (s\u00e5vida du inte har en strategi)"},"content":{"rendered":"<h1>Bygg en inneh\u00e5llsstrategi i 5 steg: Sluta sl\u00f6sa bort din tid p\u00e5 inneh\u00e5ll (s\u00e5vida du inte har en strategi)<\/h1>\n<h2 class=\"h2-subheader\">Masterclass f\u00f6r inneh\u00e5llsmarknadsf\u00f6ring: Del tv\u00e5<\/h2>\n<p class=\"translation-block\">Om du har l\u00e4st del ett av denna Content Marketing Masterclass b\u00f6r du vara v\u00e4l medveten om alla <a href=\"https:\/\/blog.salesflare.com\/sv\/vad-ar-innehallsmarknadsforing\" target=\"_blank\" rel=\"noopener noreferrer\">f\u00f6rdelar med inneh\u00e5llsmarknadsf\u00f6ring<\/a> f\u00f6r ditt f\u00f6retag.<\/p>\n<p class=\"translation-block\">\u00c4r du inte lite sp\u00e4nd? D\u00e5 \u00e4r vi tv\u00e5.<\/p>\n<p class=\"translation-block\">Men innan du b\u00f6rjar producera inneh\u00e5ll f\u00f6r inneh\u00e5llets skull b\u00f6r du allvarligt \u00f6verv\u00e4ga att skapa en gedigen inneh\u00e5llsstrategi.<\/p>\n<p class=\"translation-block\">Om du hoppar \u00f6ver det h\u00e4r steget riskerar du att l\u00e4gga ner massor av tid, energi och resurser f\u00f6r en mycket liten avkastning<\/strong>. S\u00e5 v\u00e4nta med att skriva det d\u00e4r fantastiska blogginl\u00e4gget en liten stund och uppt\u00e4ck hur du skapar en inneh\u00e5llsstrategi steg f\u00f6r steg.<\/p>\n<p class=\"translation-block\">Du kommer att tacka mig senare.<\/p>\n<blockquote><p><em class=\"translation-block\">Det h\u00e4r inl\u00e4gget \u00e4r del tv\u00e5 i en helt ny Masterclass-serie om Content Marketing. Vi tycker att det \u00e4r ett otroligt viktigt \u00e4mne - och enligt en liten unders\u00f6kning som vi gjorde tycker du ocks\u00e5 det. Problemet \u00e4r: det finns s\u00e5 mycket inneh\u00e5ll om inneh\u00e5llsmarknadsf\u00f6ring d\u00e4r ute (prata om meta) och mycket av informationen \u00e4r motstridig.<\/em><\/p>\n<p class=\"translation-block\">Vi ger dig denna Masterclass i samarbete med Anouck Meier, Chief Storytelling Officer p\u00e5 <u><a href=\"https:\/\/www.ampersandcopy.com\/\">Ampersand<\/a><\/u>. Anouck \u00e4r en konverterings copywriter och en inneh\u00e5llsmarknadsf\u00f6ringsstrateg som har arbetat med m\u00e5nga varum\u00e4rken, stora och sm\u00e5, f\u00f6r att hj\u00e4lpa dem att uppn\u00e5 sina aff\u00e4rsm\u00e5l genom strategiskt inneh\u00e5ll. L\u00e5t oss f\u00e5 historien om inneh\u00e5ll rakt en g\u00e5ng f\u00f6r alla i en omfattande guide. \u00c4r du redo att dyka in?<\/p><\/blockquote>\n<p><em class=\"translation-block\">- Jeroen Corthout, medgrundare <u><a href=\"https:\/\/salesflare.com\/\">Salesflare<\/a><\/u>, ett l\u00e4ttanv\u00e4nt CRM-system f\u00f6r f\u00f6rs\u00e4ljning f\u00f6r sm\u00e5 B2B-f\u00f6retag<\/em><br>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Prova Salesflare:s CRM\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"ds337\">Vad \u00e4r inneh\u00e5llsstrategi?<\/h2>\n<blockquote><p><em class=\"translation-block\">\"Jag ser s\u00e5 mycket fram emot att prata strategi och definitioner och aff\u00e4rsjargong och sn\u00f6mos!\".<br>\n- ingen n\u00e5gonsin<\/em><\/p><\/blockquote>\n<p class=\"translation-block\">\u00c4ven om sj\u00e4lva \u00e4mnet uppenbarligen f\u00e5r m\u00e5nga mycket smarta m\u00e4nniskor att vilja s\u00e4tta sig i ett h\u00f6rn och gr\u00e5ta \u00e4r det viktigt att ha en gemensam f\u00f6rst\u00e5else f\u00f6r vad en inneh\u00e5llsstrategi \u00e4r.<\/p>\n<p>En strategi definierar ett specifikt tillv\u00e4gag\u00e5ngss\u00e4tt som kommer att ta dig fr\u00e5n d\u00e4r ditt f\u00f6retag befinner sig nu till d\u00e4r du vill att det ska vara. Det \u00e4r i princip <strong class=\"translation-block\">\"var man ska spela och hur man vinner.\"<\/strong><\/p>\n<p class=\"translation-block\">En inneh\u00e5llsstrategi guidar dig genom <strong>skapande, publicering, distribution och hantering av anv\u00e4ndbart inneh\u00e5ll<\/strong>. Den definierar hur du ska anv\u00e4nda inneh\u00e5ll f\u00f6r att uppn\u00e5 dina aff\u00e4rsm\u00e5l och tillgodose din m\u00e5lgrupps behov.<\/p>\n<p class=\"translation-block\">Ditt inneh\u00e5ll m\u00e5ste ha ett v\u00e4lplanerat syfte och det syftet b\u00f6r ligga i linje med dina aff\u00e4rsm\u00e5l. Fr\u00e5n den minsta tweet till den episka 10-delars Masterclass Blog Series: om det inte \u00e4r i linje med ditt f\u00f6retags st\u00f6rre vision \u00e4r det sl\u00f6seri med tid, energi och pengar.<\/p>\n<p class=\"translation-block\">De <strong>5 viktigaste elementen<\/strong> att ta h\u00e4nsyn till i din inneh\u00e5llsstrategi \u00e4r<\/p>\n<ul>\n<li><strong class=\"translation-block\">Vad <\/strong>f\u00f6rs\u00f6ker du uppn\u00e5?<\/li>\n<li><strong class=\"translation-block\">Vem<\/strong> riktar du dig till? Vem \u00e4r din m\u00e5lgrupp?<\/li>\n<li class=\"translation-block\">Vad \u00e4r din unika <strong>varum\u00e4rkesber\u00e4ttelse<\/strong>?<\/li>\n<li class=\"translation-block\">Vilka <strong>format<\/strong> f\u00f6r inneh\u00e5ll kommer du att anv\u00e4nda?<\/li>\n<li class=\"translation-block\">Vilka <strong>kanaler<\/strong> kommer du att anv\u00e4nda f\u00f6r att distribuera ditt inneh\u00e5ll?<\/li>\n<\/ul>\n<p class=\"translation-block\">Det h\u00e4r \u00e4r viktiga fr\u00e5gor att besvara innan du best\u00e4mmer hur du ska <strong>skapa, publicera och <a href=\"https:\/\/www.aprimo.com\/blog\/the-5-most-important-dam-integrations\">distribuera<\/a><\/strong> inneh\u00e5ll konsekvent i din inneh\u00e5lls- <a href=\"https:\/\/givebutter.com\/blog\/nonprofit-marketing\">marknadsf\u00f6ringsplan<\/a>.<\/p>\n<p class=\"translation-block\">Vi kommer att dyka djupare in i var och en av dessa fr\u00e5gor nedan n\u00e4r vi g\u00e5r in p\u00e5 hur du skapar din egen inneh\u00e5llsstrategi.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/Schermafdruk2019-08-1916_18_12_8b161f7990b4c439358dd90dcfd8105b_800.png\" alt=\"inneh\u00e5llsstrategi: 5 viktiga steg\"><figcaption class=\"translation-block\">Ingen strategi utan intriger.<\/figcaption><\/figure>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"bb1ct\">Varf\u00f6r beh\u00f6ver jag en inneh\u00e5llsstrategi?<\/h2>\n<p class=\"translation-block\">Om du inte har n\u00e5gon inneh\u00e5llsstrategi \u00e4n \u00e4r du inte ensam. Faktum \u00e4r att statistiken visar att inneh\u00e5llsstrategi \u00e4r <strong>ett av de omr\u00e5den som marknadsf\u00f6rare k\u00e4mpar mest med<\/strong> (K\u00e4lla: <u><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/09\/2018-b2b-research-final.pdf\">Content Marketing Institute<\/a><\/u>):<\/p>\n<ul>\n<li class=\"translation-block\">63% av f\u00f6retagen har inte en dokumenterad inneh\u00e5llsstrategi<\/li>\n<li class=\"translation-block\">64% av marknadsf\u00f6rarna beh\u00f6ver hj\u00e4lp med att bygga en b\u00e4ttre inneh\u00e5llsstrategi<\/li>\n<li class=\"translation-block\">60% av marknadsf\u00f6rarna tycker att det \u00e4r sv\u00e5rt att producera strategiskt inneh\u00e5ll p\u00e5 ett konsekvent s\u00e4tt<\/li>\n<\/ul>\n<p>Problemet \u00e4r..: <strong class=\"translation-block\">utan en strategi \u00e4r framg\u00e5ng eller misslyckande bara en fr\u00e5ga om tur<\/strong> - och du riskerar att alla dina dyrbara anstr\u00e4ngningar g\u00e5r till spillo. \ud83e\udd2f<\/p>\n<p class=\"translation-block\">Att skapa inneh\u00e5ll utan en plan \u00e4r som att vandra i vildmarken utan karta eller kompass: du kanske n\u00e5r toppen och kommer tillbaka till civilisationen i slut\u00e4ndan, men risken \u00e4r stor att du till slut irrar omkring planl\u00f6st, blir frustrerad och hungrig (och beroende p\u00e5 var du befinner dig kan en grizzlybj\u00f6rn ha dig till lunch). \ud83d\udc3b<\/p>\n<p class=\"translation-block\">Det \u00e4r ingen \u00f6verraskning att de f\u00f6retag som <em>har<\/em> en strategi \u00e4r mest ben\u00e4gna att k\u00e4nna att deras content marketing-insatser \u00e4r framg\u00e5ngsrika.<\/p>\n<p class=\"translation-block\">P\u00e5 fr\u00e5gan om vilka faktorer som B2B-marknadsf\u00f6rare tillskrev den \u00f6kade framg\u00e5ngen f\u00f6r sin inneh\u00e5llsmarknadsf\u00f6ring h\u00e4nvisade 72% till strategiutveckling och\/eller justering. (K\u00e4lla: <u><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/09\/2018-b2b-research-final.pdf\">Content Marketing Institute<\/a><\/u>)<\/p>\n<p class=\"translation-block\">Det l\u00f6nar sig verkligen att <strong>dokumentera<\/strong> din strategi ocks\u00e5: 62% av de mest framg\u00e5ngsrika marknadsf\u00f6rarna har en dokumenterad inneh\u00e5llsstrategi. (K\u00e4lla: <u><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/09\/2018-b2b-research-final.pdf\">Content Marketing Institute<\/a><\/u>). Enligt \u00e5rlig forskning av <u><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/09\/2018-b2b-research-final.pdf\">MarketingProfs<\/a><\/u>, dessa marknadsf\u00f6rare:<\/p>\n<ul>\n<li class=\"translation-block\">\u00e4r mycket mer ben\u00e4gna att anse sig vara <strong>effektiva<\/strong> p\u00e5 inneh\u00e5llsmarknadsf\u00f6ring<\/li>\n<li class=\"translation-block\">k\u00e4nna sig betydligt <strong>mindre utmanad<\/strong> med alla aspekter av inneh\u00e5llsmarknadsf\u00f6ring<\/li>\n<li class=\"translation-block\">kan <strong>motivera<\/strong> att de l\u00e4gger en <a href=\"https:\/\/www.omnicalculator.com\/math\/percentage-increase\">h\u00f6gre andel<\/a> av sin marknadsf\u00f6ringsbudget p\u00e5 inneh\u00e5llsmarknadsf\u00f6ring<\/li>\n<\/ul>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/Schermafbeelding2019-08-19om17_50_29_b34f083269f397870857874dc7d2fcca_800.png\" alt=\"kartl\u00e4ggning av din inneh\u00e5llsstrategi\"><figcaption class=\"translation-block\">Att skapa inneh\u00e5ll utan en strategi \u00e4r som att vandra i vildmarken utan en karta (t\u00e4nk p\u00e5 att du fortfarande m\u00e5ste konsultera kartan och v\u00e4lja r\u00e4tt v\u00e4g om du inte vill bli strandsatt p\u00e5 kanten av en klippa som den h\u00e4r).<\/figcaption><\/figure>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"1q18u\">Inneh\u00e5llsstrategi = framg\u00e5ng med inneh\u00e5ll<\/h2>\n<p class=\"translation-block\">Om du <a href=\"https:\/\/www.rankingbell.com\/saas-content-marketing-agency\/\">anv\u00e4nder inneh\u00e5llsmarknadsf\u00f6ring strategiskt<\/a>, kommer det att hj\u00e4lpa din aff\u00e4rsplan f\u00f6r tillf\u00f6rlitliga och kostnadseffektiva k\u00e4llor till <strong>webbplatstrafik<\/strong> och nya, kvalificerade <strong>leads<\/strong> att starta. Till och med en enda vintergr\u00f6n inneh\u00e5llsdel kan skapa den stadiga m\u00e4ngden organisk trafik, och att l\u00e4gga till en freebie i mixen hj\u00e4lper till att generera leads f\u00f6r dig n\u00e4r tiden g\u00e5r.<\/p>\n<p class=\"translation-block\">Dessutom kommer ditt inneh\u00e5ll inte bara att bidra till att attrahera leads - det kommer ocks\u00e5 att bidra till att utbilda din m\u00e5lgrupp och skapa <strong>medvetenhet om ditt varum\u00e4rke<\/strong>.<\/p>\n<p class=\"translation-block\">Det \u00e4r inte konstigt att det \u00e4r ett av de st\u00f6rsta utbildningsbehoven f\u00f6r marknadsf\u00f6rare att l\u00e4ra sig hur man skapar en effektiv och skalbar <a href=\"https:\/\/contentstudio.io\/blog\/b2b-content-marketing-strategy\">inneh\u00e5llsmarknadsf\u00f6ringsstrategi<\/a>. (K\u00e4lla: <u><a href=\"https:\/\/www.marketingcharts.com\/cross-media-and-traditional\/content-marketing-79134\/attachment\/cmi-greatest-content-management-educational-needs-jul2017\">Content Marketing Institute<\/a><\/u>).<\/p>\n<p class=\"translation-block\">Om du ocks\u00e5 har undrat hur du skapar en inneh\u00e5llsstrategi f\u00f6r ditt f\u00f6retag \u00e4r jag h\u00e4r f\u00f6r att hj\u00e4lpa till. Nu \u00e4r det slut med att kasta spaghetti mot v\u00e4ggen: l\u00e5t oss dyka in f\u00f6r att l\u00e4ra oss detaljerna i <a href=\"https:\/\/reverbico.com\/blog\/benefits-of-hiring-a-professional-copywriter\/\">hur man skapar en inneh\u00e5llsstrategi<\/a>.<\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"143p\">S\u00e5 h\u00e4r skapar du en bra inneh\u00e5llsstrategi i 5 steg<\/h2>\n<p class=\"translation-block\">I den h\u00e4r guiden g\u00e5r vi igenom 5 steg f\u00f6r att utveckla och genomf\u00f6ra en plan f\u00f6r inneh\u00e5llsmarknadsf\u00f6ring som hj\u00e4lper dig att f\u00e5 ditt f\u00f6retag att v\u00e4xa utan att sl\u00f6sa tid och pengar.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"d42v1\">Steg 1 - M\u00e5l: Varf\u00f6r skapar du det inneh\u00e5ll som du skapar?<\/h3>\n<p class=\"translation-block\">Chansen \u00e4r stor att du vill producera ditt inneh\u00e5ll f\u00f6r att uppfylla n\u00e5got av f\u00f6ljande m\u00e5l:<\/p>\n<ul>\n<li class=\"translation-block\">Attrahera nya h\u00f6gkvalitativa <strong>leads<\/strong> och s\u00e5 sm\u00e5ningom betalande kunder<\/li>\n<li class=\"translation-block\">G\u00f6ra fler <strong>sales<\/strong>, \u00f6ka dina int\u00e4kter<\/li>\n<li class=\"translation-block\">\u00d6ka <strong>medvetenheten<\/strong> om ditt f\u00f6retag och skapa en \"buzz\" om det<\/li>\n<li>\u00d6ka inflytandet och <strong class=\"translation-block\">myndighet<\/strong><\/li>\n<li class=\"translation-block\">Fr\u00e4mja en <strong>community<\/strong> och ge din stam en anledning att ber\u00e4tta om dig f\u00f6r andra<\/li>\n<\/ul>\n<p class=\"translation-block\">Att vara kristallklar \u00f6ver de exakta m\u00e5l som du f\u00f6rs\u00f6ker n\u00e5 \u00e4r avg\u00f6rande. Men du m\u00e5ste ocks\u00e5 ha ett s\u00e4tt att veta n\u00e4r du har uppn\u00e5tt dem. Det \u00e4r h\u00e4r det \u00e4r viktigt att fastst\u00e4lla <strong>nyckelindikatorer<\/strong> (KPI:er) f\u00f6r din strategi f\u00f6r inneh\u00e5llsmarknadsf\u00f6ring.<\/p>\n<p class=\"translation-block\">De kommer att omfatta vad du planerar att uppn\u00e5 n\u00e4r det g\u00e4ller:<\/p>\n<ul>\n<li class=\"translation-block\">Int\u00e4kter<\/li>\n<li class=\"translation-block\">F\u00f6rs\u00e4ljning<\/li>\n<li class=\"translation-block\">Trafik<\/li>\n<li class=\"translation-block\">S\u00d6KMOTOROPTIMERING<\/li>\n<li class=\"translation-block\">E-postmarknadsf\u00f6ring (listtillv\u00e4xt, \u00f6ppningsfrekvens, klickfrekvens, ...)<\/li>\n<li class=\"translation-block\">M\u00e4tetal f\u00f6r sociala medier<\/li>\n<li class=\"translation-block\">Kostnader f\u00f6r marknadsf\u00f6ring<\/li>\n<\/ul>\n<p class=\"translation-block\">Notera dina m\u00e5l och KPI:er och planera f\u00f6r att regelbundet \u00f6vervaka dina framsteg mot dessa m\u00e5l. Det finns inget som kommer att ge dig en n\u00f6rdgasm som att bocka av dessa rutor och se m\u00e4tv\u00e4rdena som kommer fr\u00e5n ditt h\u00e5rda arbete.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"16r4\">Steg 2 - M\u00e5lgrupp: Vem riktar du dig till med ditt inneh\u00e5ll?<\/h3>\n<p class=\"translation-block\">Det verkar vara en enkel fr\u00e5ga, eller hur?<\/p>\n<p class=\"translation-block\">I verkligheten ser jag dock ofta att f\u00f6retag missar m\u00e5let helt och h\u00e5llet p\u00e5 den h\u00e4r punkten. Och tro mig: om du inte lyckas definiera m\u00e5lgruppen f\u00f6r ditt inneh\u00e5ll p\u00e5 r\u00e4tt s\u00e4tt och verkligen f\u00f6rst\u00e5 dem, \u00e4r det praktiskt taget om\u00f6jligt att n\u00e5 de ambiti\u00f6sa inneh\u00e5llsm\u00e5l som du hade satt upp i steg 1.<\/p>\n<p class=\"translation-block\">Undvik den klassiska nyb\u00f6rjarf\u00e4llan att f\u00f6rs\u00f6ka rikta in sig p\u00e5 \"vem som helst\" eller en alltf\u00f6r brett definierad m\u00e5lgrupp. <strong>N\u00e4r det g\u00e4ller inneh\u00e5ll passar inte en storlek alla:<\/strong> Om du f\u00f6rs\u00f6ker tala till alla p\u00e5 samma g\u00e5ng kommer ingen att k\u00e4nna att ditt inneh\u00e5ll \u00e4r skrivet f\u00f6r just dem.<\/p>\n<p class=\"translation-block\">Din inneh\u00e5llsstrategi kan bara vara effektiv om du <strong>tydligt definierar inneh\u00e5llets m\u00e5lgrupp<\/strong>. Genom att k\u00e4nna till din m\u00e5lgrupp kan du producera mer relevant och v\u00e4rdefullt inneh\u00e5ll som de kommer att vilja l\u00e4sa och konvertera till.<\/p>\n<p class=\"translation-block\">F\u00f6rs\u00f6k att f\u00e5 klarhet i f\u00f6ljande fr\u00e5gor:<\/p>\n<ul>\n<li class=\"translation-block\">Vem exakt vill du rikta dig till med ditt inneh\u00e5ll?<\/li>\n<li class=\"translation-block\">Vilka \u00e4r deras preferenser?<\/li>\n<li class=\"translation-block\">Var h\u00e4nger de?<\/li>\n<li class=\"translation-block\">Vilka typer av medier eller vilka plattformar g\u00e5r hem hos dem?<\/li>\n<li class=\"translation-block\">Vilka \u00e4r deras problem?<\/li>\n<li class=\"translation-block\">Hur kan du hj\u00e4lpa dem?<\/li>\n<\/ul>\n<p class=\"translation-block\">Vad du \u00e4n g\u00f6r, anta inte bara att du vet svaren!<\/p>\n<p><strong class=\"translation-block\">Kundunders\u00f6kningar \u00e4r avg\u00f6rande f\u00f6r en framg\u00e5ngsrik inneh\u00e5llsstrategi.<\/strong> V\u00e4rdefull information kan samlas in genom att kontrollera vilka typer av webbplatser som dina potentiella kunder redan bes\u00f6ker, vilket inneh\u00e5ll de engagerar sig i och vilka sociala medieplattformar de delar inneh\u00e5ll p\u00e5.<\/p>\n<p class=\"translation-block\">En av de mest grundl\u00e4ggande formerna av kundunders\u00f6kningar \u00e4r att <strong>inleda en dialog<\/strong> med dina prospekt eller kunder. Fr\u00e5ga dem vad de letar efter och hur du kan hj\u00e4lpa dem att l\u00f6sa problem. <a href=\"https:\/\/www.jotform.com\/blog\/how-to-conduct-a-survey\/\">Genomf\u00f6r en enkel unders\u00f6kning<\/a> eller ha en pop-up p\u00e5 din webbplats d\u00e4r du fr\u00e5gar dem. G\u00e5 och umg\u00e5s med dem i Facebook-grupper eller ha en konversation p\u00e5 Twitter. \u00d6vervaka vad de pratar om, vilka fr\u00e5gor de st\u00e4ller.<\/p>\n<p class=\"translation-block\">Extra tips: spara en fil d\u00e4r du samlar in dessa uppgifter och se till att kopiera deras exakta ordalydelse - detta kommer att bli en ov\u00e4rderlig fil som du kan anv\u00e4nda f\u00f6r att f\u00f6rb\u00e4ttra dina texter fram\u00f6ver.<\/p>\n<p class=\"translation-block\">\u00c4r du ute efter n\u00e5got lite mer avancerat? Aktivera <u><a href=\"https:\/\/support.google.com\/analytics\/answer\/2799357?hl=en\">Google Demographics and Interests<\/a><\/u> f\u00f6r att kontrollera vilka typer av webbplatser som potentiella kunder engagerar sig i. Ta sedan en titt p\u00e5 <u><a href=\"https:\/\/marketingplatform.google.com\/intl\/nl\/about\/analytics\/\">Google Analytics<\/a><\/u> f\u00f6r det inneh\u00e5ll de engagerar sig i, och granska vilka sociala plattformar som \u00e4r popul\u00e4ra f\u00f6r delning p\u00e5 inneh\u00e5llssidor.<\/p>\n<p class=\"translation-block\">I Google Analytics klickar du p\u00e5 Behavior&gt;Site Content&gt;Content Drilldown f\u00f6r att avg\u00f6ra vilket inneh\u00e5ll som ger b\u00e4st resultat.<\/p>\n<p class=\"translation-block\">Med all den h\u00e4r informationen \u00e4r du redo att skapa inneh\u00e5ll som \u00e4r riktat till din m\u00e5lgrupp, snarare \u00e4n bara det inneh\u00e5ll som <em>du<\/em> vill l\u00e4sa. I en av de f\u00f6ljande delarna av denna Masterclass kommer vi att dyka djupare in i \u00e4mnet att generera inneh\u00e5llsid\u00e9er.<\/p>\n<p class=\"translation-block\">Slutligen, gl\u00f6m inte att regelbundet se \u00f6ver dina m\u00e5lgruppsparametrar genom att genomf\u00f6ra kundunders\u00f6kningar.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/william-moreland-GkWP64truqg-unsplash_3f3be4b9d4666bad4e56b5d2606a6c8a_800.jpg\" alt=\"inneh\u00e5llsstrategi - vem pratar du med?\"><figcaption class=\"translation-block\">Har du en klar bild av vem du pratar med? - Foto av William Moreland p\u00e5 Unsplash<\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"522m6\">Steg 3 - Format: Vilken eller vilka typer av inneh\u00e5ll kommer du att skapa?<\/h3>\n<p class=\"translation-block\">N\u00e4sta steg \u00e4r att best\u00e4mma vilka typer av inneh\u00e5ll\/format som ska skapas.<\/p>\n<p class=\"translation-block\">Det finns en uppsj\u00f6 av alternativ d\u00e4r ute. H\u00e4r \u00e4r n\u00e5gra av de mest popul\u00e4ra inneh\u00e5llsformaten som marknadsf\u00f6rare skapar:<\/p>\n<ul>\n<li class=\"translation-block\">Blogginl\u00e4gg<\/li>\n<li class=\"translation-block\">Vloggar<\/li>\n<li class=\"translation-block\">Podds\u00e4ndningar<\/li>\n<li class=\"translation-block\">E-b\u00f6cker<\/li>\n<li><a href=\"https:\/\/venngage.com\/blog\/what-is-an-infographic\/\" class=\"translation-block\">Infografik<\/a><\/li>\n<li class=\"translation-block\">Ber\u00e4ttelser<\/li>\n<li class=\"translation-block\">Inl\u00e4gg i sociala medier<\/li>\n<li class=\"translation-block\">Webbinarier<\/li>\n<\/ul>\n<p class=\"translation-block\">Jag rekommenderar starkt att du har <strong>en central k\u00e4rna av inneh\u00e5ll <\/strong>publicerat p\u00e5 din egen webbplats som sedan kan <a href=\"https:\/\/meetedgar.com\/social-media-terms\/repurposing\">\u00e5teranv\u00e4ndas<\/a> och delas p\u00e5 andra webbplatser eller plattformar. Se till att detta k\u00e4rninneh\u00e5ll \u00e4r v\u00e4rdefullt, handlingsbart och delbart.<\/p>\n<p class=\"translation-block\">Ett varningens ord: n\u00e4r du precis har kommit ig\u00e5ng \u00e4r det l\u00e4tt att bli upphetsad och b\u00f6rja skapa en hel rad olika inneh\u00e5llstyper.<\/p>\n<p class=\"translation-block\">Oavsett vad du v\u00e4ljer ska du inte \u00f6verdriva: om du vill etablera auktoritet och bli betraktad som en tankeledare m\u00e5ste du publicera inneh\u00e5ll <strong>konsekvent<\/strong>.<\/p>\n<p class=\"translation-block\">S\u00e4rskilt n\u00e4r dina resurser \u00e4r begr\u00e4nsade \u00e4r det mycket b\u00e4ttre att koncentrera dina anstr\u00e4ngningar p\u00e5 ett begr\u00e4nsat antal format (till och med bara ett) snarare \u00e4n att sprida dig tunt. En \u00f6de blogg eller <a href=\"https:\/\/logo.com\/blog\/logo-design-for-youtube-channel\">YouTube-kanal<\/a> g\u00f6r ingen n\u00e5gon tj\u00e4nst.<\/p>\n<p>Fr\u00e5ga dig sj\u00e4lv innan du g\u00f6r ett slutgiltigt val: <strong class=\"translation-block\">Vad kan jag g\u00f6ra om och om och om igen?<\/strong><\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"8blg7\">Steg 4 - Kanaler: Var ska du sprida ordet?<\/h3>\n<p class=\"translation-block\">Jag \u00e4r ledsen att beh\u00f6va s\u00e4ga det, men om en blogg, vlogg eller podcast ska vara det centrala navet i din inneh\u00e5llsstrategi \u00e4r ditt arbete inte klart efter att du tryckt p\u00e5 publiceringsknappen. Borta \u00e4r de dagar d\u00e5 folk bara kom och kollade om du hade ett nytt blogginl\u00e4gg uppe (och ja, jag har bevittnat f\u00f6rekomsten av en s\u00e5dan era).<\/p>\n<p class=\"translation-block\">Hur kommer ditt inneh\u00e5ll att hittas, n\u00e5s och delas efter att du har publicerat det? Var ska du marknadsf\u00f6ra och distribuera allt det d\u00e4r saftiga och bra?<\/p>\n<p class=\"translation-block\">Det b\u00e4sta s\u00e4ttet att f\u00e5 \u00f6gonglober p\u00e5 ditt inneh\u00e5ll \u00e4r att <strong>servera det d\u00e4r din publik redan h\u00e4nger.<\/strong> Det \u00e4r mycket l\u00e4ttare att m\u00f6ta dem d\u00e4r \u00e4n att f\u00f6rs\u00f6ka locka dem att bes\u00f6ka en plats de inte brukar g\u00e5 till. Fokusera dina anstr\u00e4ngningar p\u00e5 de plattformar som din publik redan anv\u00e4nder, eller d\u00e4r du redan har en framg\u00e5ngsrik n\u00e4rvaro. Du kan alltid expandera senare.<\/p>\n<p class=\"translation-block\">\u00c4r du os\u00e4ker p\u00e5 var du ska s\u00e4tta ner foten i den virtuella marken? Ta en titt p\u00e5 webbplatsanalysen igen. I <u><a href=\"https:\/\/marketingplatform.google.com\/intl\/nl\/about\/analytics\/\">Google Analytics<\/a><\/u>, g\u00e5 till Acquisition&gt;Social&gt;Overview f\u00f6r att se de viktigaste sociala medierna d\u00e4r ditt inneh\u00e5ll delas. <u><a href=\"https:\/\/buzzsumo.com\/\">Buzzsumo<\/a><\/u> l\u00e5ter dig hitta liknande data genom deras verktyg f\u00f6r inneh\u00e5llsanalys.<\/p>\n<p class=\"translation-block\">En annan kanal som helt enkelt \u00e4r perfekt f\u00f6r att distribuera ditt inneh\u00e5ll \u00e4r e-post. Prenumeranter p\u00e5 din <strong>email<\/strong>-lista har redan visat intresse f\u00f6r ditt f\u00f6retag eller dina produkter, s\u00e5 att skicka dem relevant inneh\u00e5ll regelbundet och f\u00f6rsiktigt knuffa dem att g\u00e5 \u00f6ver till din webbplats \u00e4r en bra id\u00e9. Ett helt nytt relevant blogginl\u00e4gg \u00e4r den perfekta urs\u00e4kten f\u00f6r att skicka \u00f6ver dem.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"c8vjm\">Steg 5 - Varum\u00e4rkesber\u00e4ttelse - Vem \u00e4r du?<\/h3>\n<p class=\"translation-block\">Innan du verkligen kan f\u00f6rst\u00e5 dina kunder m\u00e5ste du f\u00f6rst\u00e5 dig sj\u00e4lv. Om du inte vill ta mitt ord f\u00f6r det, ta inneh\u00e5llsmarknadsf\u00f6ringsevangelisten Joe Pulizzis.  Enligt Pulizzi \u00e4r det viktigt att skapa en separat och unik identitet. Att utveckla ett varaktigt och minnesv\u00e4rt varum\u00e4rke som skiljer dig fr\u00e5n alla andra p\u00e5 den tr\u00e5nga marknaden du t\u00e4vlar om.<\/p>\n<p class=\"translation-block\">S\u00e5 s\u00e4g mig, har du ett tydligt svar p\u00e5 dessa fr\u00e5gor?<\/p>\n<ul>\n<li class=\"translation-block\">Vad \u00e4r det som \u00e4r unikt med dig och ditt f\u00f6retag?<\/li>\n<li class=\"translation-block\">Vad \u00e4r din synvinkel? Ditt perspektiv?<\/li>\n<li class=\"translation-block\">Vad st\u00e5r ditt f\u00f6retag f\u00f6r?<\/li>\n<li class=\"translation-block\">Hur l\u00e5ter du?<\/li>\n<li class=\"translation-block\">Vad skiljer dig fr\u00e5n dina n\u00e4rmaste konkurrenter?<\/li>\n<\/ul>\n<p>I dag \u00e4r det otroligt sv\u00e5rt att skapa en produkt eller tj\u00e4nst som verkligen \u00e4r unik i sig sj\u00e4lv. Det betyder att dina potentiella kunder beh\u00f6ver veta<strong class=\"translation-block\">exakt vad som g\u00f6r din annorlunda.\u00a0<\/strong><\/p>\n<p class=\"translation-block\">Din publik vill veta vem du \u00e4r och vad du st\u00e5r f\u00f6r. Du m\u00e5ste g\u00e5 f\u00f6rbi vad din produkt eller tj\u00e4nst erbjuder, och det \u00e4r h\u00e4r inneh\u00e5llet kommer in i bilden. F\u00f6r att bevisa varf\u00f6r ditt f\u00f6retag \u00e4r v\u00e4rt att k\u00f6pa fr\u00e5n, m\u00e5ste du f\u00f6rst bevisa varf\u00f6r du \u00e4r v\u00e4rd att lyssna p\u00e5.<\/p>\n<p class=\"translation-block\">Se till att du l\u00e4gger lite tid p\u00e5 att klarg\u00f6ra ditt uppdrag, din positionering och ditt syfte. Definiera dina viktigaste varum\u00e4rkesf\u00f6rdelar. Och slutligen, kartl\u00e4gg ditt varum\u00e4rkes personlighet, r\u00f6st och ton.  De \u00e4r uttryck och f\u00f6rkroppsligande av ditt f\u00f6retags personlighet, \u00f6vertygelser och v\u00e4rderingar.<\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<p><em class=\"translation-block\">Har du en tydlig inneh\u00e5llsstrategi? Eller anv\u00e4nder du dig av spagetti mot v\u00e4ggen-metoden?  L\u00e5t oss veta i kommentarerna!<\/em><\/p>\n<p><em>Och gl\u00f6m inte att titta tillbaka n\u00e4sta vecka f\u00f6r <a href=\"https:\/\/blog.salesflare.com\/sv\/ideer-om-innehall-2\">Del tre av v\u00e5r Content Marketing Masterclass om att generera id\u00e9er f\u00f6r ditt inneh\u00e5ll<\/a>!<\/em><br>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Prova Salesflare:s CRM\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><br>\n<em class=\"translation-block\">Vi hoppas att du gillade det h\u00e4r inl\u00e4gget. Om du gjorde det, sprid ordet!<\/em><\/p>\n<p>\ud83d\udc49 <em>Du kan f\u00f6lja @salesflare p\u00e5<\/em> <em><u><a href=\"https:\/\/twitter.com\/salesflare\">Twitter<\/a><\/u><\/em>, <em><u><a href=\"https:\/\/www.facebook.com\/salesflare\/\">Facebook<\/a><\/u><\/em> <em>och<\/em> <em class=\"translation-block\"><u><a href=\"https:\/\/www.linkedin.com\/company\/salesflare\">LinkedIn<\/a><\/u>.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Uppt\u00e4ck vilka 5 enkla steg du kan ta f\u00f6r att utveckla en stark inneh\u00e5llsstrategi.<\/p>","protected":false},"author":16,"featured_media":57211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[183],"tags":[228,90],"wl_entity_type":[122],"class_list":["post-57210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-masterclass","tag-content-marketing","tag-marketing","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Develop a Content Strategy in 5 Steps: Stop Wasting Your Time on Content (Unless You\u2019ve Got a Strategy)<\/title>\n<meta name=\"description\" content=\"Discover which 5 simple steps you can take to develop a strong content strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/57210\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Develop a Content Strategy in 5 Steps: Stop Wasting Your Time on Content (Unless You\u2019ve Got a Strategy)\" \/>\n<meta property=\"og:description\" content=\"Discover which 5 simple steps you can take to develop a strong content strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/57210\" \/>\n<meta property=\"og:site_name\" content=\"Salesflare Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesflare\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/anouck.meier\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-22T07:51:11+00:00\" \/>\n<meta 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