{"id":56999,"date":"2019-06-18T10:35:24","date_gmt":"2019-06-18T08:35:24","guid":{"rendered":"https:\/\/blog.salesflare.com\/email-marketing-best-practices"},"modified":"2025-09-22T18:33:37","modified_gmt":"2025-09-22T16:33:37","slug":"email-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/sv\/basta-praxis-for-e-postmarknadsforing","title":{"rendered":"8 b\u00e4sta metoder f\u00f6r e-postmarknadsf\u00f6ring att f\u00f6lja"},"content":{"rendered":"<h1>8 b\u00e4sta metoder f\u00f6r e-postmarknadsf\u00f6ring att f\u00f6lja<\/h1>\n<h2 class=\"h2-subheader\">En g\u00e4stblogg av Faye Napigkit (Demand Gen Coordinator p\u00e5 Campaign Monitor)<\/h2>\n<figure class=\"image regular\"><a href=\"http:\/\/email%20marketing%20best%20practices%20to%20do%20well%20in%20the%20inbox\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_e3e522c789ec99a8f35a60f420c0ae2c_800.jpg\" alt=\"Google Gmail-inkorg (Om du anv\u00e4nder foto i en blogg \/ artikel, v\u00e4nligen l\u00e4nka tillbaka till v\u00e5r webbplats hostsorter.com :D)\"><\/a><figcaption>Fotograf: <a href=\"https:\/\/hostreviews.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Recensioner av v\u00e4rdar<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">E-post \u00e4r definitivt en av de mest effektiva digitala <a href=\"https:\/\/thezeroed.com\/12-best-b2b-marketing-channels-to-try-in-2020\/\">marknadsf\u00f6ringskanalerna som anv\u00e4nds av f\u00f6retag<\/a> idag. Ingen annan kanal har kunnat \u00f6vertr\u00e4ffa eller ens matcha den avkastningsniv\u00e5 som e-postmarknadsf\u00f6ring erbjuder.<\/p>\n<p class=\"translation-block\">Men f\u00f6r att generera den typ av int\u00e4kter som e-postmarknadsf\u00f6ring kan ge m\u00e5ste du f\u00f6lja alla de b\u00e4sta metoderna.<\/p>\n<p class=\"translation-block\">K\u00e4nner du inte till vad de \u00e4r? Det \u00e4r ingen fara. L\u00e4s vidare f\u00f6r att l\u00e4ra dig de nuvarande b\u00e4sta metoderna f\u00f6r e-postmarknadsf\u00f6ring.<\/p>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<h2 id=\"asfqp\">1. Anv\u00e4nd r\u00e4tt e-posttj\u00e4nst.<\/h2>\n<p><span style=\"font-weight: 400;\">Oavsett vilken produkt eller tj\u00e4nst det g\u00e4ller eller hur stor din organisation \u00e4r, \u00e4r det viktigt att v\u00e4lja r\u00e4tt <a href=\"https:\/\/blog.flock.com\/best-emails-for-companies\">e-posttj\u00e4nst<\/a> eller plattform \u00e4r avg\u00f6rande f\u00f6r att du ska lyckas med din e-postmarknadsf\u00f6ring. Att ha en plattform med m\u00e5nga funktioner betyder inte att det kommer att br\u00e4nna ett h\u00e5l i fickan, det finns m\u00e5nga <\/span><a href=\"https:\/\/www.emailvendorselection.com\/free-cheap-email-marketing-software-comparison\"><span style=\"font-weight: 400;\">billiga och gratis verktyg f\u00f6r e-postmarknadsf\u00f6ring<\/span><\/a><span style=\"font-weight: 400;\" class=\"translation-block\"> som erbjuder massor av funktioner till ett l\u00e5gt pris. T\u00e4nk noga igenom din budget och v\u00e4lj en plattform med de flesta, om inte alla, av dessa funktioner.<\/span><\/p>\n<ul>\n<li><strong class=\"translation-block\">Integrationer <\/strong>- Effektivisera hela ditt arbetsfl\u00f6de med en plattform som g\u00f6r att du kan integrera ditt CRM-system och andra tredjepartsapplikationer i den.<\/li>\n<li><strong class=\"translation-block\">Analys <\/strong>- Din plattform b\u00f6r ha analysfunktioner som hj\u00e4lper dig att m\u00e4ta e-postens prestanda p\u00e5 ett korrekt s\u00e4tt.<\/li>\n<li><strong class=\"translation-block\">Skalbarhet <\/strong>- Undvik besv\u00e4ret med att byta plattform d\u00e5 och d\u00e5 genom att v\u00e4lja en som kan v\u00e4xa med dig i takt med att du v\u00e4xer.<\/li>\n<li><strong class=\"translation-block\">Automatisering <\/strong>- Anv\u00e4nd en plattform med <a href=\"https:\/\/www.salesforce.com\/au\/marketing\/engagement\/email-marketing\/\">kraftfulla automationsfunktioner<\/a> s\u00e5 att du inte beh\u00f6ver skicka e-postmeddelanden manuellt.<\/li>\n<\/ul>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"af11a\">2. G\u00f6r det enkelt att prenumerera p\u00e5 din lista.<\/h2>\n<p class=\"translation-block\">Om du vill f\u00e5 en lista med engagerade prenumeranter m\u00e5ste du g\u00f6ra det enkelt f\u00f6r bes\u00f6karna p\u00e5 din webbplats att prenumerera. Du kan uppmuntra registreringar med den h\u00e4r typen av prenumerationsformul\u00e4r:<\/p>\n<ul>\n<li><strong class=\"translation-block\">Landningssidor <\/strong>- Plats <a href=\"https:\/\/blog.bluetuskr.com\/ecommerce-landing-page-best-practices\">landningssidor<\/a> f\u00f6r att f\u00e5nga upp leads p\u00e5 h\u00f6gtrafikerade sidor p\u00e5 din webbplats, t.ex. din hemsida, kontaktsidan och sidan om oss.<\/li>\n<li><strong class=\"translation-block\">Knappar<\/strong> - Placera prenumerationsknappar p\u00e5 hela webbplatsen (t.ex. startsidan, bloggsidan, specifika bloggartiklar etc.).<\/li>\n<li><strong class=\"translation-block\">Sociala medier <\/strong>- Anv\u00e4nd en plattform som ger dig m\u00f6jlighet att l\u00e4gga till prenumerationsformul\u00e4r direkt fr\u00e5n din Facebook-sida.<\/li>\n<\/ul>\n<p>Genom att ge bes\u00f6karna m\u00e5nga chanser att prenumerera kommer du inte att g\u00e5 miste om v\u00e4rdefulla leads som potentiellt kan omvandlas till betalande kunder. <span class=\"translation-block\"> Du kan ocks\u00e5 inf\u00f6rliva en <a href=\"https:\/\/mailfloss.com\/email-verification-for-startups\">e-postverifiering<\/a>r i din prenumerationsprocess f\u00f6r att s\u00e4kerst\u00e4lla att de angivna e-postadresserna \u00e4r korrekta och f\u00f6rb\u00e4ttra kvaliteten p\u00e5 leads f\u00f6r optimal konverteringspotential.<\/span><\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"dd1r1\">3. Be om tillr\u00e4cklig information.<\/h2>\n<p class=\"translation-block\">Det r\u00e4cker inte med att du skapar i\u00f6gonfallande registreringsknappar och placerar dem p\u00e5 olika sidor p\u00e5 din webbplats. Du m\u00e5ste ocks\u00e5 se till att dina formul\u00e4r \u00e4r utformade f\u00f6r att f\u00e5nga r\u00e4tt information fr\u00e5n potentiella prenumeranter.<\/p>\n<p class=\"translation-block\">Dina segmenteringsinsatser (mer om det senare) blir mycket enklare om du har en stor m\u00e4ngd data att arbeta med.<\/p>\n<p class=\"translation-block\">F\u00f6rutom att be om standardinformation som \u00e5lder, k\u00f6n och geografisk plats kan du ocks\u00e5 be om annan information som kan vara specifik f\u00f6r <a href=\"https:\/\/www.skubana.com\/blog\/branding?utm_campaign=PartnerMarketing&amp;utm_source=Salesflare\">ditt varum\u00e4rke<\/a> och den typ av produkt eller tj\u00e4nst som du erbjuder.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_391cb697ca293664dabcc4775926c3bb_800.jpg\" alt=\"b\u00e4sta praxis f\u00f6r e-postmarknadsf\u00f6ring - be om r\u00e4tt information\"><figcaption>Fotograf: <a href=\"https:\/\/unsplash.com\/@glenncarstenspeters\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Glenn Carstens-Peters<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"bo54i\">4. Bekr\u00e4fta alltid prenumerationer.<\/h2>\n<p class=\"translation-block\">Att bygga en massiv abonnentlista \u00e4r en sak, men att uppr\u00e4tth\u00e5lla h\u00e4lsan p\u00e5 den listan \u00e4r en annan. Om du inte vet hur du ska <a href=\"https:\/\/www.emailmonday.com\/free-email-checker\/\">h\u00e5lla en ren och h\u00e4lsosam lista<\/a>, kan du sluta med en lista fylld med oengagerade - eller v\u00e4rre, obefintliga - prenumeranter.<\/p>\n<p class=\"translation-block\">N\u00e4r det g\u00e4ller att skydda h\u00e4lsan p\u00e5 din lista \u00e4r tidigt f\u00f6rebyggande b\u00e4ttre \u00e4n botemedel. Undvik att f\u00e5 oengagerade prenumeranter p\u00e5 din lista genom att anv\u00e4nda bekr\u00e4ftelsemetoden med dubbel opt-in.<\/p>\n<p class=\"translation-block\">Med double opt-in skickar du ett e-postmeddelande till personer som har registrerat sig och ber dem bekr\u00e4fta sin prenumeration genom att klicka p\u00e5 en l\u00e4nk i ett bekr\u00e4ftelsemail. F\u00f6rst n\u00e4r de har slutf\u00f6rt denna \u00e5tg\u00e4rd l\u00e4ggs de till i din lista \u00f6ver prenumeranter.<\/p>\n<p class=\"translation-block\">Denna <a href=\"https:\/\/www.appmysite.com\/blog\/the-ultimate-guide-to-optimize-email-campaign-for-mobile-app-marketing\/\">b\u00e4sta praxis f\u00f6r e-postmarknadsf\u00f6ring<\/a> f\u00f6rhindrar att ogiltiga e-postmeddelanden l\u00e4ggs till i din lista, vilket hj\u00e4lper dig att uppr\u00e4tth\u00e5lla h\u00e4lsan i din lista. Genom att anv\u00e4nda double opt-in-metoden s\u00e4kerst\u00e4ller du ocks\u00e5 att du f\u00f6ljer GDPR, vilket kr\u00e4ver att f\u00f6retag <u><a href=\"https:\/\/gdpr-info.eu\/issues\/consent\/\">f\u00e5r samtycke fr\u00e5n kunder<\/a><\/u> innan de behandlar och lagrar deras information.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"8589h\">5. Segmentering \u00e4r nyckeln.<\/h2>\n<p class=\"translation-block\">Anv\u00e4nd abonnentinformation som du redan har tillg\u00e5ng till f\u00f6r att skapa olika abonnentsegment. Du kan importera eller synkronisera kunddata som lagras i ditt CRM-system eller n\u00e5gon annan programvara som du anv\u00e4nder.<\/p>\n<p class=\"translation-block\">H\u00e4r \u00e4r exempel p\u00e5 datapunkter f\u00f6r abonnenter som du kan anv\u00e4nda i ditt segmenteringsarbete:<\/p>\n<ul>\n<li class=\"translation-block\">Geografiskt l\u00e4ge<\/li>\n<li class=\"translation-block\">Befattning<\/li>\n<li class=\"translation-block\">Senioritetsniv\u00e5 (t.ex. nyb\u00f6rjare, mellanchef, chef etc.)<\/li>\n<li class=\"translation-block\">Bransch eller expertomr\u00e5de<\/li>\n<\/ul>\n<p class=\"translation-block\">N\u00e4r du segmenterar din lista i mindre upps\u00e4ttningar av prenumeranter som har gemensamma n\u00e4mnare blir det mycket l\u00e4ttare att skicka relevant inneh\u00e5ll till varje segment. <a href=\"https:\/\/www.nutshell.com\/blog\/market-segmentation\/\">Proper segmentering<\/a> g\u00f6r det ocks\u00e5 mycket l\u00e4ttare f\u00f6r dig att h\u00e5lla dina prenumeranters intresse och h\u00e5lla dem engagerade i ditt varum\u00e4rke.<\/p>\n<figure class=\"image regular\"><a href=\"http:\/\/email%20marketing%20best%20practices%20-%20personalize%20messages\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_7abfb8625a380db56b70de326e75afea_800.jpg\" alt=\"I morse (1 januari 2018) fick jag ett s\u00f6tt och ovanligt meddelande fr\u00e5n Siri p\u00e5 min Apple Watch. Det stod: &quot;Gott nytt \u00e5r, Fikri!&quot;\"><\/a><figcaption>Fotograf: <a href=\"https:\/\/unsplash.com\/@fikrirasyid\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Fikri Rasyid<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"86ggl\">6. Anpassa dina meddelanden.<\/h2>\n<p class=\"translation-block\">Enligt data genererar <u><a href=\"https:\/\/www.edq.com\/globalassets\/white-papers\/email-data-quality-trends-report.pdf\">personaliserade e-postmeddelanden sex g\u00e5nger h\u00f6gre transaktionsfrekvenser<\/a><\/u> \u00e4n icke-personaliserade e-postmeddelanden. Dessutom uppger marknadsf\u00f6rare att de f\u00e5r <u><a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2018\/12\/70-email-marketing-stats-you-need-to-know\/\">760% mer int\u00e4kter om de segmenterar och personaliserar sina kampanjer<\/a><\/u>.<\/p>\n<p class=\"translation-block\">Det \u00e4r tydligt att <a href=\"https:\/\/www.thegratifiedblog.com\/email-personalization\/\">personalisering av e-post<\/a> medf\u00f6r m\u00e5nga f\u00f6rdelar f\u00f6r ditt f\u00f6retag, s\u00e5 ta det inte f\u00f6r givet.<\/p>\n<p class=\"translation-block\">\u00c4ven de mest grundl\u00e4ggande personaliseringsstrategierna f\u00f6r e-post kan ge fantastiska resultat. Visste du till exempel att helt enkelt <u><a href=\"https:\/\/www.experian.com\/small-business\/business-advice.jsp\">inkludera din prenumerants f\u00f6rnamn i din \u00e4mnesrad kan \u00f6ka dina e-post\u00f6ppningar med 26%<\/a><\/u>?<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"drnr\">7. Ge dina kampanjer mer kraft med automatisering.<\/h2>\n<p class=\"translation-block\">Som tidigare n\u00e4mnts \u00e4r det b\u00e4st att din <a href=\"https:\/\/www.clothingric.com\/blog\/email-marketing-coupons.html\">e-postplattform har automatiseringsfunktioner<\/a>. Utnyttja dessa funktioner och automatisera s\u00e4ndningen av olika e-postmeddelanden.<\/p>\n<p class=\"translation-block\">L\u00e5t din plattform g\u00f6ra det mesta av jobbet - det \u00e4r ju trots allt det som e-postplattformar \u00e4r till f\u00f6r. Allt du beh\u00f6ver g\u00f6ra \u00e4r att st\u00e4lla in arbetsfl\u00f6det och best\u00e4mma l\u00e4mpliga triggers, s\u00e5 tar din plattform hand om resten.<\/p>\n<p class=\"translation-block\">Du kan b\u00f6rja automatiseringsarbetet med dessa k\u00e4rnkampanjer.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.omnisend.com\/blog\/best-welcome-emails\/\" class=\"translation-block\"><strong>V\u00e4lkomstserien<\/strong><\/a> - St\u00e4ll in den s\u00e5 att den skickas inom 24 timmar efter att en bes\u00f6kare har registrerat sig p\u00e5 din lista.<\/li>\n<li><strong class=\"translation-block\">E-post f\u00f6r semester<\/strong> - St\u00e4ll in alla dina semestermeddelanden i b\u00f6rjan av varje \u00e5r och v\u00e4nta bara p\u00e5 att konverteringarna ska rulla ut under hela \u00e5ret.<\/li>\n<li><strong class=\"translation-block\">Tillk\u00e4nnagivande<\/strong> - Uppdatera prenumeranterna i god tid n\u00e4r du har viktiga meddelanden som t.ex. att en ny produkt har kommit ut.<\/li>\n<\/ul>\n<figure class=\"image regular\"><a href=\"http:\/\/email%20marketing%20best%20practices%20-%20automate\"><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_21668e867adedc7bfc543d3ee8e1fa97_800.jpg\" alt=\"Vi producerade den h\u00e4r bilden i Digitized House-studion f\u00f6r ett redaktionellt inslag p\u00e5 v\u00e5r webbplats digitized.house.\"><\/a><figcaption>Fotograf: <a href=\"https:\/\/unsplash.com\/@tkolnowski\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Thomas Kolnowski<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h2 id=\"6ism3\">8. Anv\u00e4nd riktm\u00e4rken f\u00f6r e-postmarknadsf\u00f6ring till din f\u00f6rdel.<\/h2>\n<p class=\"translation-block\">Tillbringa den tid och anstr\u00e4ngning som kr\u00e4vs f\u00f6r att l\u00e4ra dig mer om <u><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\">riktm\u00e4rken f\u00f6r e-postmarknadsf\u00f6ring i olika branscher<\/a><\/u>.<\/p>\n<p class=\"translation-block\">P\u00e5 s\u00e5 s\u00e4tt f\u00e5r du en uppfattning om hur ditt varum\u00e4rke presterar j\u00e4mf\u00f6rt med dina konkurrenter och med varum\u00e4rken fr\u00e5n andra branscher.<\/p>\n<p class=\"translation-block\">Det g\u00f6r det ocks\u00e5 m\u00f6jligt f\u00f6r dig att avg\u00f6ra vilka omr\u00e5den i din e-postmarknadsf\u00f6ringsstrategi som du beh\u00f6ver f\u00f6rb\u00e4ttra, vilket kan inkludera f\u00f6ljande:<\/p>\n<ul>\n<li><strong class=\"translation-block\">\u00d6ppen r\u00e4nta <\/strong>- Hur m\u00e5nga mottagare \u00f6ppnar faktiskt dina e-postmeddelanden?<\/li>\n<li><strong class=\"translation-block\">Klickfrekvens (CTR)<\/strong> - Hur m\u00e5nga klickar p\u00e5 de l\u00e4nkar som finns i dina e-postmeddelanden?<\/li>\n<li><strong class=\"translation-block\">Avregistreringsgrad <\/strong>- Hur m\u00e5nga anv\u00e4ndare avregistrerar sig efter att ha f\u00e5tt ett specifikt e-postmeddelande fr\u00e5n dig?<\/li>\n<li><strong class=\"translation-block\">Avvisningsfrekvens <\/strong>- Hur stor \u00e4r andelen e-postmeddelanden som studsar tillbaka till dig?<\/li>\n<\/ul>\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<p class=\"translation-block\">Oavsett om du precis har b\u00f6rjat din resa med e-postmarknadsf\u00f6ring eller om du \u00e4r en erfaren veteran som vill ta dina e-postmarknadsf\u00f6ringskampanjer till nya h\u00f6jder, b\u00f6r du ha dessa b\u00e4sta metoder i \u00e5tanke.<\/p>\n<p class=\"translation-block\">De kommer att g\u00f6ra det m\u00f6jligt f\u00f6r dig att f\u00f6rb\u00e4ttra din strategi \u00f6ver hela linjen och hj\u00e4lpa dig att se till att du drar full nytta av den fantastiska digitala kanal som e-postmarknadsf\u00f6ring \u00e4r.<\/p>\n<p><em class=\"translation-block\"><strong>Lite om Faye:<br>\n<\/strong>Faye Napigkit \u00e4r Demand Gen Coordinator p\u00e5 Campaign Monitor. Om du letar efter en ledande e-postplattform full av automatisering ska du kolla in dem!<\/em><br>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Prova Salesflare:s CRM\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Vill du g\u00f6ra bra ifr\u00e5n dig med e-postmarknadsf\u00f6ring? F\u00f6lj dessa b\u00e4sta metoder f\u00f6r e-postmarknadsf\u00f6ring och \u00f6ka din framg\u00e5ng med v\u00e4rldens mest kraftfulla marknadsf\u00f6ringskanal.<\/p>","protected":false},"author":1,"featured_media":57000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[209],"tags":[208,125,124],"wl_entity_type":[122],"class_list":["post-56999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-email-templates","tag-emails","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Email Marketing Best Practices To Follow<\/title>\n<meta name=\"description\" content=\"Looking to do well with email marketing? 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