{"id":56948,"date":"2019-05-28T16:00:39","date_gmt":"2019-05-28T14:00:39","guid":{"rendered":"https:\/\/blog.salesflare.com\/tips-increase-sales-productivity"},"modified":"2024-09-04T17:36:24","modified_gmt":"2024-09-04T15:36:24","slug":"tips-increase-sales-productivity","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/sv\/tips-oka-produktiviteten-inom-forsaljning","title":{"rendered":"10 saker som kan \u00f6ka s\u00e4ljproduktiviteten i ditt team"},"content":{"rendered":"

10 saker som kan \u00f6ka s\u00e4ljproduktiviteten i ditt team<\/h1>\n

En g\u00e4stblogg av Anja Jeftovic (Digital Marketing Manager p\u00e5 TaskDrive)<\/h2>\n
\"Telefonen
Fotograf: Andreas Klassen<\/a> | K\u00e4lla: Unsplash<\/a><\/figcaption><\/figure>\n

Efter att ha lagt s\u00e5 mycket tid och resurser p\u00e5 att rekrytera och anst\u00e4lla de b\u00e4sta s\u00e4ljarna \u00e4r det sista du vill g\u00f6ra att sl\u00f6sa bort deras tid. Du vill att dina s\u00e4ljare ska spendera varje timme av sin dag s\u00e5 effektivt som m\u00f6jligt s\u00e5 att de kan st\u00e4nga ett maximalt antal aff\u00e4rer.<\/p>\n

Tyv\u00e4rr sl\u00f6sar alltf\u00f6r m\u00e5nga s\u00e4ljare bort tid p\u00e5 oviktiga uppgifter - uppgifter som enkelt kan l\u00e4ggas \u00e5t sidan eller hanteras av n\u00e5gon annan.<\/p>\n

F\u00f6r att f\u00f6rb\u00e4ttra s\u00e4ljteamets produktivitet kan du ta en titt p\u00e5 v\u00e5r checklista \u00f6ver saker som bromsar ditt team. Du kanske kan spara n\u00e5gra v\u00e4rdefulla timmar varje vecka!<\/p>\n

\n
\n

1. Tillbringa mindre tid med att kolla mejl<\/h2>\n

En studie fann<\/a><\/u> att den genomsnittliga personen tillbringar 3 timmar om dagen med att kontrollera arbetsmail. Varje g\u00e5ng du g\u00f6r det avbryter det ditt arbetsfl\u00f6de och distraherar dig fr\u00e5n de viktiga uppgifterna. Och n\u00e4r du har dussintals e-postmeddelanden som kommer in varje dag \u00e4r det praktiskt taget om\u00f6jligt att fokusera p\u00e5 f\u00f6rs\u00e4ljning under en l\u00e4ngre tid.<\/p>\n

En b\u00e4ttre strategi \u00e4r att avs\u00e4tta n\u00e5gra tider varje dag f\u00f6r att kolla mejlen. Kontrollera dem p\u00e5 morgonen n\u00e4r du kommer, runt lunchtid och sedan innan du g\u00e5r. Ut\u00f6ver det b\u00f6r du st\u00e4nga av dina e-postmeddelanden s\u00e5 att du kan fokusera fullt ut p\u00e5 f\u00f6rs\u00e4ljningsuppgifter.<\/p>\n

\u00a0<\/p>\n

2. Begr\u00e4nsa din tid p\u00e5 sociala medier<\/h2>\n

Sociala medier<\/a> \u00e4r ocks\u00e5 en enorm tidstjuv f\u00f6r s\u00e4ljare och kan ha en enorm effekt p\u00e5 produktiviteten i ditt s\u00e4ljteam.<\/p>\n

Med sociala medier \u00e4r det l\u00e4tt att n\u00e5 ut till leads, nuvarande eller tidigare kunder. Men det \u00e4r ocks\u00e5 l\u00e4tt att fastna i det och tillbringa en hel dag med att interagera p\u00e5 sociala medier, utan att faktiskt f\u00e5 uppgifter gjorda. Sociala medier \u00e4r inte en enkel tidsd\u00f6dare. de distraherar dig inte bara fr\u00e5n ditt arbete utan ocks\u00e5 <\/span>p\u00e5verkar din s\u00f6mnkvalitet<\/span><\/a>vilket g\u00f6r dig mindre produktiv p\u00e5 jobbet. <\/span><\/p>\n

S\u00e5 precis som med e-post, f\u00f6rs\u00f6k att begr\u00e4nsa tiden du kollar sociala medier och flytta konversationer till en annan form av kommunikation, som ett telefonsamtal eller ett personligt m\u00f6te. Om du trots allt ska anv\u00e4nda sociala medier, hitta n\u00e5gra verktyg f\u00f6r sociala medier<\/a><\/u> som g\u00f6r att du kan interagera p\u00e5 flera plattformar samtidigt.<\/p>\n

\u00a0<\/p>\n

3. F\u00f6rbered dagordningen f\u00f6r m\u00f6tet i f\u00f6rv\u00e4g<\/h2>\n

En annan sak som p\u00e5verkar s\u00e4ljproduktiviteten \u00e4r improduktiva m\u00f6ten. Varje minut som ditt s\u00e4ljteam tillbringar i ett m\u00f6te \u00e4r mindre tid de har f\u00f6r att avsluta f\u00f6rs\u00e4ljningen. Ut\u00f6ver det s\u00e4ger en k\u00e4lla<\/a><\/u> att m\u00e4nniskor ocks\u00e5 kan spendera upp till 4 timmar bara p\u00e5 att f\u00f6rbereda sig f\u00f6r statusuppdateringsm\u00f6ten varje vecka.<\/p>\n

Det betyder naturligtvis inte att du inte kan ha n\u00e5gra m\u00f6ten. Det betyder att n\u00e4r ni v\u00e4l har ett m\u00f6te ska det vara laserfokuserat och bara handla om viktiga \u00e4mnen.<\/p>\n

G\u00e5 in i varje m\u00f6te med exakt kunskap om vad du vill prata om och h\u00e5ll m\u00f6tet kort. Ditt m\u00e5l \u00e4r att t\u00e4cka de viktiga \u00e4mnena p\u00e5 s\u00e5 kort tid som m\u00f6jligt s\u00e5 att din s\u00e4ljpersonal snabbt kan \u00e5terg\u00e5 till att vara produktiv.<\/p>\n

\"Analog
Fotograf: Djim Loic<\/a> | K\u00e4lla: Unsplash<\/a><\/figcaption><\/figure>\n

\u00a0<\/p>\n

4. Delegera tidskr\u00e4vande uppgifter<\/h2>\n

Helst ska ditt s\u00e4ljteam \u00e4gna all sin tid \u00e5t att avsluta aff\u00e4rer. Det \u00e4r vad de \u00e4r b\u00e4st p\u00e5, s\u00e5 ju mer tid de \u00e4gnar \u00e5t detta, desto b\u00e4ttre.<\/p>\n

Det betyder att din s\u00e4ljpersonal inte ska beh\u00f6va oroa sig f\u00f6r att generera nya leads<\/a><\/u> f\u00f6r verksamheten. Denna uppgift b\u00f6r hanteras av andra m\u00e4nniskor - m\u00e4nniskor som kan hitta leads, kvalificera dem och vidarebefordra de bra till s\u00e4ljteamet.<\/p>\n

Om ditt f\u00f6retag inte redan har en Sales Development<\/a><\/u> avdelning f\u00f6r detta, \u00e4r det dags att \u00f6verv\u00e4ga att anst\u00e4lla interna SDR eller outsourca arbetet ist\u00e4llet.<\/p>\n

\u00a0<\/p>\n

5. Sl\u00f6sa inte tid p\u00e5 okvalificerade leads<\/h2>\n

\u00c4ven om det \u00e4r bra att l\u00e5ta n\u00e5gon annan hitta leads till ditt s\u00e4ljteam, hj\u00e4lper det inte s\u00e5 mycket om dessa leads \u00e4r okvalificerade. Om din s\u00e4ljpersonal l\u00e4gger mycket tid p\u00e5 att s\u00e4lja till leads som sannolikt inte kommer att bli kunder \u00e4r det ett stort sl\u00f6seri med deras tid.<\/p>\n

Det \u00e4r d\u00e4rf\u00f6r din avdelning f\u00f6r f\u00f6rs\u00e4ljningsutveckling inte bara ska hitta nya leads utan ocks\u00e5 kvalificera dem. Genom att skilja de bra leads<\/a><\/u> fr\u00e5n de d\u00e5liga kan ditt s\u00e4ljteam forts\u00e4tta att fokusera p\u00e5 att s\u00e4lja till personer som har ett faktiskt intresse av din produkt eller tj\u00e4nst.<\/p>\n

\u00a0<\/p>\n

6. L\u00e4gga mindre tid p\u00e5 sv\u00e5ra kunder<\/h2>\n

Vissa kunder \u00e4r l\u00e4ttare att arbeta med \u00e4n andra. I en perfekt v\u00e4rld skulle ditt s\u00e4ljteam kunna tillbringa bara n\u00e5gra minuter i telefon med kunden, svara p\u00e5 alla deras fr\u00e5gor och slutf\u00f6ra f\u00f6rs\u00e4ljningen.<\/p>\n

Men m\u00e5nga klienter \u00e4r sv\u00e5rare \u00e4n s\u00e5. Vissa av dem kr\u00e4ver massor av information, andra svarar inte snabbt p\u00e5 dina meddelanden eller telefonsamtal, och vissa vacklar fram och tillbaka inf\u00f6r ett beslut.<\/p>\n

Det \u00e4r viktigt f\u00f6r alla s\u00e4ljare att k\u00e4nna igen n\u00e4r de arbetar med en sv\u00e5r kund och att l\u00e4ra sig n\u00e4r de ska g\u00e5 vidare. Den tid du l\u00e4gger p\u00e5 att f\u00f6rs\u00f6ka konvertera en sv\u00e5r potentiell kund kan anv\u00e4ndas b\u00e4ttre f\u00f6r att konvertera 2 eller 3 andra potentiella kunder.<\/p>\n

Fundera p\u00e5 hur mycket tid det vanligtvis tar att generera en f\u00f6rs\u00e4ljning, och fundera sedan p\u00e5 hur mycket tid du l\u00e4gger p\u00e5 den h\u00e4r sv\u00e5ra kunden. Om det \u00e4r betydligt h\u00f6gre b\u00f6r du \u00f6verv\u00e4ga att g\u00e5 vidare eller h\u00e4nvisa dem till en annan avdelning.<\/p>\n

\u00a0<\/p>\n

7. L\u00e4r dig att k\u00e4nna igen f\u00f6rlorat momentum<\/h2>\n

Det finns en princip som kallas \"Sunk Cost Fallacy\", vilket inneb\u00e4r att man forts\u00e4tter att g\u00f6ra n\u00e5got baserat p\u00e5 den tid eller de resurser som man redan har lagt ner p\u00e5 det.<\/p>\n

Du kanske till exempel stannar kvar p\u00e5 ett jobb som \u00e4r en \u00e5terv\u00e4ndsgr\u00e4nd eftersom du har varit d\u00e4r i s\u00e5 m\u00e5nga \u00e5r och inte vill b\u00f6rja om p\u00e5 nytt. Eller s\u00e5 kanske du l\u00e4gger mer pengar p\u00e5 en fastighetsinvestering f\u00f6r att du inte vill att den f\u00f6rsta investeringen ska ha varit f\u00f6rg\u00e4ves.<\/p>\n

Samma id\u00e9 kan enkelt till\u00e4mpas p\u00e5 f\u00f6rs\u00e4ljning.<\/p>\n

M\u00e5nga s\u00e4ljare \u00e4r ovilliga att inse n\u00e4r de har tappat momentum med ett prospekt. De har lagt ner timmar p\u00e5 att f\u00f6rs\u00f6ka konvertera prospektet till en kund, men det har inte riktigt lett n\u00e5gonstans. Ist\u00e4llet f\u00f6r att g\u00e5 vidare forts\u00e4tter s\u00e4ljarna att f\u00f6rs\u00f6ka, helt enkelt f\u00f6r att de redan har lagt ner s\u00e5 mycket tid p\u00e5 det.<\/p>\n

Inom f\u00f6rs\u00e4ljning \u00e4r det viktigt att veta n\u00e4r det \u00e4r dags att l\u00e4gga ner. Vissa prospekt g\u00e5r inte att r\u00e4dda, oavsett hur mycket mer tid du l\u00e4gger ner p\u00e5 dem. Det kan g\u00f6ra ont att t\u00e4nka p\u00e5 den tid du har sl\u00f6sat bort, men det \u00e4r b\u00e4ttre \u00e4n att sl\u00f6sa bort \u00e4nnu mer tid.<\/p>\n

K\u00e4nn igen n\u00e4r du har tappat momentum med ett prospekt och sluta l\u00e4gga mer tid p\u00e5 det.<\/p>\n

\"Glad
Fotograf: Kelly Sikkema<\/a> | K\u00e4lla: Unsplash<\/a><\/figcaption><\/figure>\n

\u00a0<\/p>\n

8. Var inte r\u00e4dd f\u00f6r att \"bryta upp\"<\/h2>\n

Ibland inser du inte ens att du har tappat fart med ett prospekt, eftersom de inte svarar. Efter dina inledande samtal med prospektet, under vilka de visar intresse, slutar du h\u00f6ra av dem. Du forts\u00e4tter att h\u00f6ra av dig och f\u00e5r antingen inget svar eller s\u00e5 \u00e4r svaren vaga. Du intalar dig sj\u00e4lv att de m\u00e5ste vara upptagna.<\/p>\n

I situationer som denna kan det vara dags f\u00f6r ett uppbrott.<\/p>\n

Kontakta prospektet en sista g\u00e5ng och l\u00e5t dem veta att detta \u00e4r det sista meddelandet. Ber\u00e4tta f\u00f6r dem att om de har ett intresse i framtiden kan de kontakta dig, men annars kommer du att g\u00e5 vidare.<\/p>\n

Det h\u00e4r e-postmeddelandet kan f\u00e5 prospektet att agera, men \u00e4ven om det inte g\u00f6r det kommer du \u00e5tminstone att kunna fokusera mer tid p\u00e5 b\u00e4ttre prospekt.<\/p>\n

\u00a0<\/p>\n

9. Anv\u00e4nda den senaste tekniken och de senaste verktygen<\/h2>\n

En s\u00e5 enkel sak som d\u00e5lig utrustning kan sl\u00f6sa bort mycket tid f\u00f6r en s\u00e4ljare och p\u00e5verka produktiviteten.<\/p>\n

Om de till exempel har en l\u00e5ngsam dator<\/a> kan det ta mycket l\u00e4ngre tid \u00e4n det borde att kontrollera e-postmeddelanden eller anv\u00e4nda din CRM<\/a><\/u>. Detta kanske inte verkar s\u00e5 mycket p\u00e5 kort sikt (bara n\u00e5gra minuter varje dag), men det kommer att ha en kumulativ effekt p\u00e5 l\u00e5ng sikt.<\/p>\n

T\u00e4nk p\u00e5 den teknik och de verktyg som ditt s\u00e4ljteam anv\u00e4nder mest, till exempel en programvara f\u00f6r projektledning<\/a>, och se sedan till att allt \u00e4r uppdaterat och fungerar som det ska.<\/p>\n

\"Leksaksrobotar
Fotograf: Craig Sybert<\/a> | K\u00e4lla: Unsplash<\/a><\/figcaption><\/figure>\n

\u00a0<\/p>\n

10. Automatisera. Automatisera. Automatisera.<\/h2>\n

Slutligen, om du vill spara tid \u00e5t dina s\u00e4ljare b\u00f6r du leta efter s\u00e4tt att automatisera n\u00e5gra av deras robotuppgifter.<\/p>\n

Till exempel b\u00f6r det finnas en process (eller kanske \u00e4nnu b\u00e4ttre, ett automatiserat CRM<\/a>) p\u00e5 plats s\u00e5 att din s\u00e4ljpersonal inte beh\u00f6ver ange information om prospekt eller kunder manuellt.<\/p>\n

Andra saker du kan automatisera \u00e4r uppf\u00f6ljningsmail, sp\u00e5rning av prospekt och orderhantering<\/a>.<\/p>\n

Om du tycker att din s\u00e4ljpersonal \u00e4gnar en stor del av dagen \u00e5t tr\u00e5kiga uppgifter f\u00f6r att h\u00e5lla reda p\u00e5 leads och kunder, leta efter s\u00e4tt att automatisera n\u00e5gra av dessa uppgifter. P\u00e5 s\u00e5 s\u00e4tt kan de \u00e5terg\u00e5 till att avsluta aff\u00e4rer.<\/p>\n

\n
\n

Slutsats<\/h2>\n

Alla dessa sm\u00e5 tips kan tillsammans bidra till att avsev\u00e4rt \u00f6ka s\u00e4ljproduktiviteten i ditt team.<\/p>\n

Ta dig nu tid att analysera ditt eget s\u00e4ljteams vanor och se om ovanst\u00e5ende f\u00f6rslag kan vara till n\u00e5gon hj\u00e4lp eller om det finns n\u00e5got annat du kan hitta f\u00f6r att f\u00f6rb\u00e4ttra.<\/p>\n

Det viktigaste \u00e4r trots allt att de kan fokusera p\u00e5 att avsluta aff\u00e4rer och ge dig mer int\u00e4kter.<\/p>\n

Vi ser fram emot att f\u00e5 h\u00f6ra i kommentarerna vilka stora vinster du har uppt\u00e4ckt!<\/p>\n

Lite om Anja:<\/strong><\/em>
\nAnja Jeftovic \u00e4r Digital Marketing Manager p\u00e5 TaskDrive<\/a>. Om du vill outsourca n\u00e5gra av dina f\u00f6rs\u00e4ljningsutvecklingsuppgifter f\u00f6r att \u00f6ka produktiviteten hos ditt s\u00e4ljteam, kolla in dem!<\/em><\/p>\n

\"Det som verkligen gjorde skillnad f\u00f6r mig var Salesflare:s meddelande \"Du har inte svarat p\u00e5 det h\u00e4r e-postmeddelandet\". Alla de sm\u00e5 sprickor som m\u00e4nniskor faller igenom t\u00e4pps till.\"<\/p>\n

Tamay Shannon, W2S Marketing<\/h6>\n<\/blockquote>\n<\/div>\n
\n\n
\n \n \n \n \n \"Prova\n <\/picture>\n <\/a>\n <\/figure>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

S\u00e4lj mer med de h\u00e4r 10 viktiga tipsen, som du f\u00e5r av v\u00e5ra v\u00e4nner p\u00e5 Taskdrive.<\/p>","protected":false},"author":1,"featured_media":56949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[62],"tags":[201,124,225,213,223],"wl_entity_type":[122],"class_list":["post-56948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-automation","tag-emails","tag-sales-productivity","tag-sales-team","tag-social-media","wl_entity_type-article"],"yoast_head":"\n10 Things That Can Boost Sales Productivity in Your Team<\/title>\n<meta name=\"description\" content=\"Sell more with your current sales team by following these 10 essential tips to improve your sales productivity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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