{"id":56830,"date":"2019-04-25T10:00:53","date_gmt":"2019-04-25T08:00:53","guid":{"rendered":"https:\/\/blog.salesflare.com\/write-a-business-proposal"},"modified":"2025-07-02T16:19:40","modified_gmt":"2025-07-02T14:19:40","slug":"write-a-business-proposal","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/sv\/skriva-ett-affarsforslag","title":{"rendered":"S\u00e5 h\u00e4r skriver du ett aff\u00e4rsf\u00f6rslag som ger nya kunder"},"content":{"rendered":"

S\u00e5 h\u00e4r skriver du ett aff\u00e4rsf\u00f6rslag som ger nya kunder<\/h1>\n

En g\u00e4stblogg av Adam Hempenstall (VD och grundare av Better Proposals)<\/h2>\n
\"Hj\u00e4rta
Fotograf: Brad Neathery<\/a> | K\u00e4lla: Unsplash<\/a><\/figcaption><\/figure>\n

Oavsett om du gillar det eller inte \u00e4r offerter en av de viktigaste delarna f\u00f6r att vinna nya aff\u00e4rer under 2019 och fram\u00e5t. De flesta f\u00f6retag fokuserar p\u00e5 hur de kan f\u00f6rb\u00e4ttra sina erbjudanden, men v\u00e4ldigt f\u00e5 fokuserar p\u00e5 att l\u00e4ra sig att skriva ett aff\u00e4rsf\u00f6rslag f\u00f6r att vinna fler kunder.<\/p>\n

Att skriva bra aff\u00e4rsf\u00f6rslag \u00e4r dock allt annat \u00e4n raketforskning. Allt som kr\u00e4vs \u00e4r nio f\u00f6rslagselement<\/strong> som du beh\u00f6ver f\u00e5 r\u00e4tt och varje f\u00f6rslag du skriver kommer garanterat att konvertera. H\u00e4r \u00e4r dessa element och hur du f\u00e5r var och en av dem r\u00e4tt f\u00f6r att skapa vinnande f\u00f6rslag och spendera en br\u00e5kdel av den tid du \u00e4r van vid.<\/p>\n

\u00a0<\/p>\n

1. B\u00f6rja med en mall<\/h2>\n

Precis som alla andra delar av f\u00f6rs\u00e4ljningsarbetet m\u00e5ste offertskrivandet f\u00f6lja en f\u00f6rutbest\u00e4md procedur. N\u00e4r du f\u00e5r ett nytt inkommande lead beh\u00f6ver du inte gissa dig till vad som beh\u00f6ver g\u00f6ras. S\u00e4ljteamet \u00e4r redan p\u00e5 plats f\u00f6r att boka ett samtal, schemal\u00e4gga en demo, ordna en gratis provperiod eller vad som nu passar in i din aff\u00e4rsmodell.<\/p>\n

Det \u00e4r samma sak med offerter - du kan skapa en f\u00f6rinst\u00e4lld mall f\u00f6r offerter och f\u00f6lja den varje g\u00e5ng. Som en del av ett verktyg som Better Proposals kan du v\u00e4lja f\u00f6rslagsmallar<\/u><\/a> f\u00f6r olika branscher, till exempel design, marknadsf\u00f6ring, SEO, sociala medier, konsultverksamhet och m\u00e5nga andra. Dessa kommer att fungera bra om du precis har b\u00f6rjat och du kan redigera dem efter dina behov - och l\u00e4ra dig att skriva ett aff\u00e4rsf\u00f6rslag<\/a> snabbare.<\/p>\n

\"En
Ett exempel p\u00e5 mall fr\u00e5n Better Proposals<\/figcaption><\/figure>\n

G\u00e5 nu ett steg l\u00e4ngre. Ta en av dessa mallar och skriv ett<\/strong> aff\u00e4rsf\u00f6rslag som \u00e4r otroligt i alla aspekter. Kopian, erbjudandet, arrangemanget av m\u00f6nster och avsnitt, hela shebang. N\u00e4r du har det har du din idealiska f\u00f6rslagsmall. Du kan \u00e5teranv\u00e4nda den om och om igen genom att bara redigera n\u00e5gra f\u00e5 huvudpunkter - introduktionen, priss\u00e4ttningen, den detaljerade specifikationen och s\u00e5 vidare.<\/p>\n

Mallar sparar tid och g\u00f6r skrivprocessen mycket mer effektiv. De g\u00f6r att f\u00f6rslagsskrivandet inte beh\u00f6ver handla s\u00e5 mycket om att faktiskt skriva<\/em> - vilket \u00e4r utm\u00e4rkta nyheter f\u00f6r upptagna f\u00f6retagare och s\u00e4ljare.<\/p>\n

\u00a0<\/p>\n

2. Ha en fantastisk introduktion<\/h2>\n

Det g\u00e5r att s\u00e4ga mycket om en person genom hur han eller hon presenterar sig sj\u00e4lv. P\u00e5 samma s\u00e4tt kan du s\u00e4ga en hel del om ett f\u00f6retags erbjudande genom deras f\u00f6rslagsintroduktion. Detta \u00e4r inte heller n\u00e5gon vild gissning - vi har genom forskning funnit att kunder spenderar mest tid p\u00e5 att l\u00e4sa f\u00f6rslagets introduktion <\/strong>(34,6% av den totala tiden) tillsammans med priss\u00e4ttningsavsnittet (27,1%).<\/p>\n

Du \u00e4r redo att skriva ett aff\u00e4rsf\u00f6rslag. Men vad inneh\u00e5ller en fantastisk inledning? Till att b\u00f6rja med m\u00e5ste den vara starkt beroende av den information du f\u00e5r innan<\/em> du skriver f\u00f6rslaget. M\u00f6ten, demonstrationer, uppt\u00e4cktssessioner - anv\u00e4nd informationen om kunden och deras behov fr\u00e5n var och en av dessa och skriv ner den noggrant f\u00f6r att skriva ett aff\u00e4rsf\u00f6rslag som fungerar.<\/p>\n

\"Ett
Fotograf: Ilya Pavlov<\/a> | K\u00e4lla: Unsplash<\/a><\/figcaption><\/figure>\n

Anv\u00e4nd den informationen f\u00f6r att skapa en introduktion d\u00e4r du:<\/p>\n

1. Ange vem du \u00e4r och vad du g\u00f6r<\/p>\n

2. Visa att du f\u00f6rst\u00e5r kundens sm\u00e4rtpunkter<\/p>\n

3. Visa hur du effektivt kan l\u00f6sa dessa sm\u00e4rtpunkter<\/p>\n

M\u00e5nga introduktioner misslyckas av en anledning - personen bakom dem vet inte tillr\u00e4ckligt om kunden<\/strong>. Det kan sluta med att de fokuserar p\u00e5 fel aspekt av erbjudandet. Till exempel kan n\u00e5gon som erbjuder SEO-tj\u00e4nster<\/a> fokusera p\u00e5 att motivera servicekostnaden, medan kunden kanske \u00e4r mer bekymrad \u00f6ver att komma h\u00f6gst upp i s\u00f6kresultaten f\u00f6r sin region.<\/p>\n

\u00a0<\/p>\n

3. Ange en detaljerad specifikation<\/h2>\n

Medan introduktionen var f\u00f6rslagets krok, \u00e4r det h\u00e4r den del d\u00e4r du l\u00e5ter kunden veta exakt vad du erbjuder. Som namnet p\u00e5 avsnittet s\u00e4ger, g\u00e5 djupt in i detalj f\u00f6r att beskriva ditt erbjudande<\/strong>. Till exempel, om du erbjuder en webbplats redesign<\/a>, kan du inkludera:<\/p>\n

- Hur m\u00e5nga sidor du kommer att designa om<\/p>\n

- Vilka element du kommer att arbeta med (wireframe, logotyp, banners etc.)<\/p>\n

- Vad du kommer att beh\u00f6va fr\u00e5n kunden (sidkopior, vektorer, bilder, logotyper etc.)<\/p>\n

Se till att du l\u00e4gger ner en hel del tid p\u00e5 den h\u00e4r delen av f\u00f6rslaget eftersom den extra tid du l\u00e4gger ner kommer att l\u00f6na sig senare. Det finns tv\u00e5 sk\u00e4l till varf\u00f6r den detaljerade specifikationen \u00e4r viktig:<\/p>\n

1. Det visar kunden att du kan din sak<\/p>\n

2. Det skapar ansvarstagande<\/p>\n

N\u00e4r det g\u00e4ller den andra punkten... Alla krav du g\u00f6r h\u00e4r kommer att hj\u00e4lpa till om n\u00e5got g\u00e5r fel med aff\u00e4ren.<\/p>\n

Ett annat tips h\u00e4r \u00e4r att imitera kundens spr\u00e5k<\/strong>. Om du erbjuder SEO-tj\u00e4nster<\/a>, prata inte om bak\u00e5tl\u00e4nkar, tekniska SEO-granskningar<\/a>, white-hat-praxis, interna l\u00e4nkstrukturer<\/em>, etc. Anv\u00e4nd det spr\u00e5k som kunden anv\u00e4nder och upprepa det tillbaka till dem. Nyckeln till att l\u00e4ra sig hur man skriver ett aff\u00e4rsf\u00f6rslag \u00e4r att k\u00e4nna till kundens perspektiv - inklusive deras spr\u00e5k.<\/p>\n

\"Ett
Fotograf: Mimi Thian<\/a> | K\u00e4lla: Unsplash<\/a><\/figcaption><\/figure>\n

\u00a0<\/p>\n

4. Visa tidsskalan<\/h2>\n

N\u00e4r kan du vara klar med erbjudandet i din offert? Du skulle bli f\u00f6rv\u00e5nad \u00f6ver hur m\u00e5nga f\u00f6retagare som helt utel\u00e4mnar tidsramar i sina offerter, vilket g\u00f6r att kunderna undrar n\u00e4r de kan f\u00f6rv\u00e4nta sig ett f\u00e4rdigt arbete. Det kan vara s\u00e5 specifikt som en timme inom en viss dag eller n\u00e5got s\u00e5 brett som en tidsram p\u00e5 flera veckor - se bara till att det st\u00e5r klart och tydligt.<\/p>\n

Om du k\u00e4nner till kunden och vet att hen har en viktig h\u00e4ndelse p\u00e5 g\u00e5ng kan du anv\u00e4nda den informationen h\u00e4r.<\/p>\n

\u00a0<\/p>\n

5. Leverera beviset<\/h2>\n

Om jag skulle g\u00f6ra ett uttalande om att jag \u00e4r den b\u00e4sta m\u00e5laren i v\u00e4rlden sedan Michelangelo dog, skulle du f\u00f6rmodligen kalla mig ut p\u00e5 min l\u00f6gn. Men om jag presenterade en av mina senaste m\u00e5lningar som illustrerar<\/a> min talang, skulle du titta p\u00e5 mitt uttalande lite annorlunda, eller hur? \u00c4ven om jag \u00e4r<\/em> helt fruktansv\u00e4rd n\u00e4r det g\u00e4ller att rita n\u00e5got mer komplext \u00e4n streckgubbar, illustrerar detta en po\u00e4ng (urs\u00e4kta ordvitsen).<\/p>\n

I det h\u00e4r avsnittet ska du inkludera exempel p\u00e5 tidigare arbete<\/strong> som du har utf\u00f6rt f\u00f6r en kund som liknar dem mest. Det kan vara en komplett webbplats, ett vittnesm\u00e5l, en online-recension<\/strong> - vad som helst som visar att du \u00e4r expert inom ett visst omr\u00e5de.<\/p>\n

\"Ett
Fotograf: Le Buzz<\/a> | K\u00e4lla: Unsplash<\/a><\/figcaption><\/figure>\n

Naturligtvis kan du alltid g\u00e5 den lata v\u00e4gen och s\u00e4ga: f\u00f6r prover, kolla in v\u00e5r portf\u00f6lj p\u00e5 v\u00e5r webbplats<\/em>. Saken \u00e4r den att det \u00e4r knappast n\u00e5gon som kommer att bry sig om att g\u00f6ra det<\/strong>. De l\u00e4ser ditt f\u00f6rslag och \u00e4r tv\u00e5 scrolls fr\u00e5n att skriva under det, det sista du beh\u00f6ver \u00e4r att f\u00e5 dem att \u00f6ppna en annan flik och leta efter ett l\u00e4mpligt exempel.<\/p>\n

\u00a0<\/p>\n

6. Fastst\u00e4lla priss\u00e4ttningen<\/h2>\n

Som tidigare n\u00e4mnts \u00e4r detta den n\u00e4st viktigaste delen av ett f\u00f6rslag. Sj\u00e4lvklart vill dina potentiella kunder veta om de kommer att gr\u00e5ta mer n\u00e4r de betalar dig \u00e4n n\u00e4r de ser sin r\u00e4kning p\u00e5 en pub klockan 2 p\u00e5 natten. Med det sagt finns det n\u00e5gra regler f\u00f6r att f\u00e5 r\u00e4tt priss\u00e4ttningsavsnitt n\u00e4r du l\u00e4r dig att skriva ett aff\u00e4rsf\u00f6rslag.<\/p>\n

F\u00f6rst, h\u00e5ll priss\u00e4ttningsstrukturen enkel<\/strong>. Erbjud inte n\u00e5gra merf\u00f6rs\u00e4ljningar, extra paket, kombinationer, erbjudanden eller liknande. V\u00e5r forskning har visat att merf\u00f6rs\u00e4ljning inte riktigt fungerar med offerter och att en enkel prisstruktur \u00e4r b\u00e4ttre f\u00f6r att f\u00e5 kunden att skriva under.<\/p>\n

Den andra saken \u00e4r formuleringen<\/strong>. Undvik om m\u00f6jligt att anv\u00e4nda priss\u00e4ttning som rubrik. Fokusera ist\u00e4llet p\u00e5 uttryck som investering eller ROI. Det \u00e4r ett litet psykologiskt knep, men det hj\u00e4lper dig att flytta kunden ett steg n\u00e4rmare ett undertecknande.<\/p>\n

F\u00f6r det tredje, ta inte betalt per timme eller dag<\/strong>. Om du tar betalt efter det v\u00e4rde du tillf\u00f6r kommer du att ha l\u00e4ttare att f\u00e5 h\u00f6gre arvoden. Om du \u00e4ven inkluderar ett annat vittnesm\u00e5l i prisavsnittet \u00f6kar dina chanser att f\u00e5 ett undertecknat f\u00f6rslag.<\/p>\n

\u00a0<\/p>\n

7. Ge garantin<\/h2>\n

Varje g\u00e5ng en kund best\u00e4mmer sig f\u00f6r att v\u00e4lja ditt erbjudande ist\u00e4llet f\u00f6r n\u00e5gon annans, g\u00f6r de en satsning. N\u00e4r allt kommer omkring har de f\u00f6rmodligen aldrig h\u00f6rt talas om dig tidigare och de \u00e4r (f\u00f6rhoppningsvis) p\u00e5 v\u00e4g att \u00f6verl\u00e4mna en stor summa pengar till dig. Varf\u00f6r inte ta en del av den risken p\u00e5 dig sj\u00e4lv?<\/p>\n

\"Ett
Fotograf: Artem Bali<\/a> | K\u00e4lla: Unsplash<\/a><\/figcaption><\/figure>\n

Du kan till exempel ge en enkel pengarna-tillbaka-garanti om du inte slutf\u00f6r ditt arbete enligt villkoren senast ett visst datum. Alternativt kan du blanda upp det lite och erbjuda extra om du \u00e4r sen med en deadline. Till exempel ytterligare varum\u00e4rkesdesign om du missar en deadline f\u00f6r webbplatsdesign som du tilldelat.<\/p>\n

Du kanske tycker att du tar en risk - men det g\u00f6r din kund ocks\u00e5. S\u00e5 l\u00e4nge du \u00e4r v\u00e4l t\u00e4ckt med allt som anges i den detaljerade specifikationen, b\u00f6r du vara bra att g\u00e5.<\/p>\n

\u00a0<\/p>\n

8. Ange n\u00e4sta steg<\/h2>\n

N\u00e4r du g\u00e5r till en stormarknad f\u00f6r att h\u00e4mta dina matvaror vet du att n\u00e4sta logiska steg (f\u00f6rhoppningsvis) \u00e4r att g\u00e5 till kassan och betala f\u00f6r dina varor. Det \u00e4r bara logiskt.<\/p>\n

Problemet \u00e4r att ditt f\u00f6rslag inte \u00e4r en mataff\u00e4r och dina kunder vet sannolikt inte vad de ska g\u00f6ra n\u00e4r de har l\u00e4st f\u00e4rdigt<\/strong>. Ist\u00e4llet f\u00f6r att fr\u00e5ga dig kommer de f\u00f6rmodligen att st\u00e4nga f\u00f6rslaget och g\u00e5 och ta en pint \u00f6l.<\/p>\n

F\u00f6r att f\u00f6rhindra att detta h\u00e4nder, inkludera ett avsnitt som heter N\u00e4sta steg<\/strong> med tydligt beskrivna n\u00e4sta steg som kunden beh\u00f6ver vidta. Till exempel:<\/p>\n

1. Skriv under f\u00f6rslaget<\/p>\n

2. Betala f\u00f6r den f\u00f6rsta fakturan (X% av det totala priset)<\/p>\n

3. Boka in ett startsamtal<\/p>\n

Det kan l\u00e5ta som sunt f\u00f6rnuft hur man skriver ett aff\u00e4rsf\u00f6rslag, men det g\u00f6r en v\u00e4rld av skillnad n\u00e4r det finns i skrift.<\/p>\n

\u00a0<\/p>\n

9. Ange villkor och best\u00e4mmelser<\/h2>\n

Vid det h\u00e4r laget vet kunden redan allt som beh\u00f6vs f\u00f6r att fatta ett v\u00e4lgrundat beslut och skriva under ditt f\u00f6rslag. Men med den h\u00e4r sista detaljen kan du se till att A) du framst\u00e5r som mer professionell och B) att du har t\u00e4ckt upp alla dina baser.<\/p>\n

\"Ett
Fotograf: Cytonn Fotografi<\/a> | K\u00e4lla: Unsplash<\/a><\/figcaption><\/figure>\n

Det \u00e4r inte n\u00f6dv\u00e4ndigt att skapa nya villkor f\u00f6r att l\u00e4ra sig att skriva ett aff\u00e4rsf\u00f6rslag - det finns gott om generiska villkor p\u00e5 n\u00e4tet. Ta en som fungerar f\u00f6r dig och anpassa den till dina behov och \u00e5teranv\u00e4nd den med n\u00f6dv\u00e4ndiga \u00e4ndringar.<\/p>\n

\u00a0<\/p>\n

Slutsats: Anv\u00e4nd r\u00e4tt programvara f\u00f6r att skriva ett aff\u00e4rsf\u00f6rslag<\/h2>\n

Att skriva ett aff\u00e4rsf\u00f6rslag kan vara en skr\u00e4mmande uppgift. \u00c5 andra sidan \u00e4r det l\u00e5ngt ifr\u00e5n den mest komplicerade uppgiften i v\u00e4rlden.<\/p>\n

Genom att anv\u00e4nda programvara f\u00f6r hantering av f\u00f6rslag<\/a><\/u> och anv\u00e4nda alla de element som jag n\u00e4mnde h\u00e4r, kommer du s\u00e4kert att skapa ett f\u00f6rslag som kunderna kan f\u00f6rst\u00e5, som ser bra ut och som undertecknas varje g\u00e5ng.<\/p>\n

Lite om Adam:<\/em><\/strong>
\nAdam Hempenstall \u00e4r VD och grundare av Better Proposals<\/a><\/u>, enkel f\u00f6rslagsprogramvara f\u00f6r att skapa vackra f\u00f6rslag med h\u00f6g effekt p\u00e5 n\u00e5gra minuter. Efter att ha hj\u00e4lpt sina kunder p\u00e5 Better Proposals att vinna $120,000,000 + p\u00e5 bara ett \u00e5r har han lanserat det f\u00f6rsta Proposal Writing University d\u00e4r han delar b\u00e4sta praxis f\u00f6r aff\u00e4rsf\u00f6rslag. <\/em>
\n\n

\n \n \n \n \n \"Prova\n <\/picture>\n <\/a>\n <\/figure>
\nVi hoppas att du gillade det h\u00e4r inl\u00e4gget. Om du gjorde det, sprid ordet!<\/em><\/p>\n

\ud83d\udc49 Du kan f\u00f6lja @salesflare p\u00e5<\/em> Twitter<\/a><\/u><\/em>, Facebook<\/a><\/u><\/em> och<\/em> LinkedIn<\/a><\/u>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Att vinna aff\u00e4rer handlar om kvaliteten p\u00e5 dina f\u00f6rslag. Med hj\u00e4lp av dessa nio viktiga delar l\u00e4r du dig hur du skriver ett aff\u00e4rsf\u00f6rslag!<\/p>","protected":false},"author":1,"featured_media":56831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[219,218,62],"tags":[217,216,91],"wl_entity_type":[122],"class_list":["post-56830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-blog","category-proposals","category-sales","tag-guest-blog","tag-proposals","tag-sales","wl_entity_type-article"],"yoast_head":"\nWrite A Business Proposal That Wins New Clients In 9 Easy Steps<\/title>\n<meta name=\"description\" content=\"Winning business comes down to the quality of your proposals. 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