{"id":56775,"date":"2019-04-11T16:11:50","date_gmt":"2019-04-11T14:11:50","guid":{"rendered":"https:\/\/blog.salesflare.com\/automate-customer-data"},"modified":"2025-09-23T11:27:57","modified_gmt":"2025-09-23T09:27:57","slug":"automate-customer-data","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/sv\/automatisera-kunddata-2","title":{"rendered":"S\u00e5 kan B2B-f\u00f6retag automatisera kunddata"},"content":{"rendered":"

S\u00e5 kan B2B-f\u00f6retag automatisera kunddata<\/h1>\n

Masterclass i f\u00f6rs\u00e4ljningsautomation: Del fyra<\/h2>\n
\"\u00c4ven
Fotograf: amandaziphotography<\/a> | K\u00e4lla: Unsplash<\/a><\/figcaption><\/figure>\n

Fr\u00e5n listor \u00f6ver potentiella kunder till befintliga kunder, f\u00f6ljare p\u00e5 sociala medier och leads som kommer in fr\u00e5n marknadsf\u00f6ringskampanjer: B2B-f\u00f6retag samlar kontinuerligt in enorma m\u00e4ngder kunddata. Men i takt med att pipelinen v\u00e4xer blir det allt sv\u00e5rare att hantera dessa data. Det \u00e4r d\u00e4rf\u00f6r det \u00e4r s\u00e5 viktigt att kunna automatisera kunddata.<\/p>\n

\u00c4ven om utmaningarna med att manuellt underh\u00e5lla dataupps\u00e4ttningar \u00e4r v\u00e4lk\u00e4nda, misslyckas de flesta B2B-f\u00f6retag fortfarande med att automatisera processen, vilket leder till att de inte kan anv\u00e4nda all denna data, eller \u00e5tminstone inte till dess fulla potential.<\/p>\n

Dessutom \u00e4r data utspridd p\u00e5 flera olika plattformar och verktyg, vilket g\u00f6r det till en otroligt tr\u00e5kig uppgift att manuellt s\u00e4tta ihop allt igen.<\/p>\n

Allt detta g\u00f6r det otroligt sv\u00e5rt f\u00f6r s\u00e4ljteamen att f\u00e5 en ordentlig helhetsbild av sin kundbas och fatta anv\u00e4ndbara, datadrivna beslut.<\/p>\n

Det h\u00e4r inl\u00e4gget \u00e4r del fyra i en ny Masterclass-serie om hur du automatiserar din f\u00f6rs\u00e4ljning. Automatiserad f\u00f6rs\u00e4ljning kommer att spara dig massor av tid och l\u00e5ta dig g\u00f6ra fler aff\u00e4rer. Det \u00e4r d\u00e4rf\u00f6r vi har skapat den h\u00e4r omfattande serien, som guidar dig genom alla de olika aspekter av f\u00f6rs\u00e4ljning som kan automatiseras och f\u00f6rklarar hur du kan automatisera dem. <\/em><\/p><\/blockquote>\n

- Jeroen Corthout, medgrundare Salesflare<\/a><\/u>, ett l\u00e4ttanv\u00e4nt CRM-system f\u00f6r f\u00f6rs\u00e4ljning f\u00f6r sm\u00e5 B2B-f\u00f6retag<\/em><\/p>\n

I den fj\u00e4rde lektionen f\u00e5r du l\u00e4ra dig hur du automatiserar kunddata utan att f\u00f6rlora viktig information om prospekt under och efter s\u00e4ljcykeln.<\/p>\n

\u00a0<\/p>\n

1. Centralisera datasp\u00e5rning med Segment <\/strong><\/h3>\n

N\u00e4r du driver en marknadsf\u00f6ringskampanj eller \u00e4r mitt uppe i en f\u00f6rs\u00e4ljningsprocess \u00e4r det viktigt att f\u00f6lja dina prospekts svar noga. Men t\u00e4nk dig att beh\u00f6va f\u00f6rlita dig p\u00e5 ditt utvecklingsteam varje g\u00e5ng du vill se hur det g\u00e5r f\u00f6r din nya kampanj.<\/p>\n

Varje g\u00e5ng du vill l\u00e4gga till sp\u00e5rning fr\u00e5n ett visst verktyg (Google Analytics, Facebook Ads, Intercom och andra) p\u00e5 din webbplats eller mobilapp m\u00e5ste du v\u00e4nta p\u00e5 att utvecklingsteamet ska infoga det.<\/p>\n

Och n\u00e4r du m\u00e5ste implementera saker som h\u00e4ndelsesp\u00e5rning f\u00f6r varje enskilt verktyg separat blir v\u00e4ntetiden bara mycket l\u00e4ngre.<\/p>\n

Irriterande, eller hur?<\/p>\n

Segment.io \u00e4r ett smart verktyg som g\u00f6r det enkelt att sp\u00e5ra kunddata<\/a>. Allt du beh\u00f6ver g\u00f6ra \u00e4r att infoga alla sp\u00e5rningskoder en g\u00e5ng, och sedan f\u00e5r du best\u00e4mma vilka verktyg du vill skicka sp\u00e5rningsdata till fr\u00e5n plattformen.<\/p>\n

\"Segment
Segment.io kommer att smidigt kanalisera kunddata mellan olika verktyg<\/figcaption><\/figure>\n

Den kanaliserar effektivt din sp\u00e5rning och relaterade kunddata mellan olika verktyg och din webbplats eller mobilapp, utan att du beh\u00f6ver st\u00f6d fr\u00e5n ett helt team av utvecklare.<\/p>\n

Det kan ocks\u00e5 lagra dina data \u00e5t dig i en central BigQuery-databas. P\u00e5 s\u00e5 s\u00e4tt har du alltid tillg\u00e5ng till hela bilden.<\/p>\n

\u00a0<\/p>\n

2. Berika dina data med kontakt- och f\u00f6retagsdatabaser <\/strong><\/h3>\n

Det finns inget s\u00e5dant som \"f\u00f6r mycket data\". S\u00e4rskilt inte n\u00e4r det g\u00e4ller dina prospekt och dina kunder.<\/p>\n

Du b\u00f6r samla in all information du kan f\u00f6r att berika din pipeline. Det kommer bara att hj\u00e4lpa dig att b\u00e4ttre f\u00f6rst\u00e5 dina prospekts behov och utmaningar och ta reda p\u00e5 vem som \u00e4r r\u00e4tt prospekt f\u00f6r dig.<\/p>\n

Ett s\u00e4tt att automatisera kunddata<\/a> i ditt CRM \u00e4r att h\u00e4mta denna information fr\u00e5n smarta databaser som FullContact<\/a> och Clearbit. Dessa datamotorer f\u00f6r marknadsf\u00f6ring<\/a> ger dig djupg\u00e5ende data f\u00f6r att f\u00f6rst\u00e5 dina kunder, identifiera framtida kunder och anpassa din f\u00f6rs\u00e4ljningsprocess f\u00f6r h\u00f6gre konvertering.<\/p>\n

\"Sk\u00e4rmdump
Fullcontact \u00e4r en smart databas<\/figcaption><\/figure>\n

Salesflare<\/a> h\u00e4mtar faktiskt data fr\u00e5n dessa databaser direkt till CRM-systemet, vilket g\u00f6r att du inte f\u00f6rlorar n\u00e5gon information n\u00e4r du v\u00e4xlar mellan olika appar.<\/p>\n

Vilket f\u00f6r oss till n\u00e4sta punkt...<\/p>\n

\u00a0<\/p>\n

3. Automatisera dina f\u00f6rs\u00e4ljningsdata med Salesflare <\/strong><\/h3>\n

N\u00e4r du b\u00f6rjar f\u00f6lja upp prospekt i din databas kan det vara sv\u00e5rt att uppdatera deras information. Beroende p\u00e5 f\u00f6rs\u00e4ljningsinteraktionen kan du beh\u00f6va lagra deras telefonnummer, postadresser, deras LinkedIn-profiler och mer i ditt CRM.<\/p>\n

Salesflare automatiserar din f\u00f6rs\u00e4ljningsdata<\/a><\/u>.<\/p>\n

Det samlar in alla data fr\u00e5n e-postmeddelanden, e-postsignaturer, sociala profiler och mer, och uppdaterar din adressbok automatiskt. Med hj\u00e4lp av dessa data f\u00f6resl\u00e5r Salesflare<\/a> vilka av dina kontakter som h\u00f6r till vilket f\u00f6retag, vilka andra kontakter dina kollegor k\u00e4nner p\u00e5 f\u00f6retaget och vilka av dem som beh\u00f6ver en uppf\u00f6ljning.<\/p>\n

\"En
Salesflare:s sidof\u00e4lt Kontakter inneh\u00e5ller all relevant information som ditt team beh\u00f6ver<\/figcaption><\/figure>\n

Salesflare<\/a> loggar ocks\u00e5 automatiskt dina s\u00e4ljm\u00f6ten och telefonsamtal och organiserar de dokument som du och ditt team har utbytt med kunderna.<\/p>\n

\"En
Salesflare<\/a>tidslinjen loggar automatiskt alla relevanta h\u00e4ndelser och data<\/figcaption><\/figure>\n

Den h\u00e4r helhetssynen hj\u00e4lper dig att utnyttja dina data maximalt och optimera din f\u00f6rs\u00e4ljningsprocess.<\/p>\n

\u00a0<\/p>\n

4. Synkronisera alla dina kunddata <\/strong><\/h3>\n

Om du har information om dina kunder utspridd mellan olika verktyg \u00e4r det dags att samla allt p\u00e5 ett st\u00e4lle. Automatisera kunddata genom att skicka dem fr\u00e5n en app till en annan med Zapier eller synkronisera dem alla med PieSync.<\/p>\n

Med dessa smarta verktyg kan du ansluta alla de olika webbappar som du anv\u00e4nder f\u00f6r att sk\u00f6ta f\u00f6rs\u00e4ljning och marknadsf\u00f6ring. Du kan sedan v\u00e4lja en trigger som initierar datasynkronisering f\u00f6r att h\u00e5lla ditt CRM uppdaterat.<\/p>\n

Du kan t.ex. koppla ihop ditt CRM med det verktyg du anv\u00e4nder f\u00f6r att skicka nyhetsbrev<\/a>. P\u00e5 s\u00e5 s\u00e4tt kan du enkelt h\u00e5lla b\u00e5de dina kunder och potentiella kunder uppdaterade om vad som h\u00e4nder med din produkt och ditt f\u00f6retag.<\/p>\n

\"En
Piesync l\u00e4nkar enkelt Mailchimp med Salesflare<\/a><\/figcaption><\/figure>\n

Dessutom, om n\u00e5gon av dina kunder eller prospekts interagerar med nyhetsbrevet p\u00e5 n\u00e5got s\u00e4tt, kan den informationen automatiskt lagras i ditt CRM med hj\u00e4lp av Salesflare<\/a>s l\u00e4nk- och webbsp\u00e5rning. Dessa data kan sedan anv\u00e4ndas f\u00f6r att anpassa varje enskild kundresa eller skr\u00e4ddarsy f\u00f6rs\u00e4ljningsprocessen till s\u00e4rskilda framtidsutsikter.<\/p>\n

Genom att bryta ner datasilos och sammanf\u00f6ra all data ( t.ex. fr\u00e5n <\/span>l\u00f6sningar f\u00f6r kundfeedback<\/a>) f\u00e5r du en 360-graders bild av dina kunder.<\/p>\n

Detta g\u00f6r att du enkelt kan fatta datadrivna f\u00f6rs\u00e4ljningsbeslut p\u00e5 h\u00f6g niv\u00e5 och skapa b\u00e4ttre samordning mellan teamen s\u00e5 att de l\u00e4ttare kan n\u00e5 sina m\u00e5l.<\/p>\n

\u00a0<\/p>\n

Slutsats: Automatisera kunddata f\u00f6r att optimera din f\u00f6rs\u00e4ljningsprocess <\/strong><\/h3>\n

Med ett st\u00e4ndigt expanderande digitalt landskap har f\u00f6retag tillg\u00e5ng till o\u00e4ndligt med data om sina kunder. Men trots att dessa data \u00e4r l\u00e4ttillg\u00e4ngliga \u00e4r det inte m\u00e5nga som kan anv\u00e4nda dem p\u00e5 ett bra s\u00e4tt och f\u00f6rb\u00e4ttra sina f\u00f6rs\u00e4ljnings- och marknadsf\u00f6ringsbeslut.<\/p>\n

N\u00e4r en s\u00e4ljpipeline v\u00e4xer blir det dessutom allt sv\u00e5rare att hantera enskilda konton och h\u00e5lla dem uppdaterade hela tiden. Bristen p\u00e5 uppdaterade databaser g\u00f6r att f\u00f6rs\u00e4ljningsprocessen och f\u00f6retagets tillv\u00e4xt bromsas upp ytterligare.<\/p>\n

Det \u00e4r d\u00e4rf\u00f6r du m\u00e5ste automatisera kunddata s\u00e5 tidigt som m\u00f6jligt.<\/p>\n

Och med stegen ovan kommer du att kunna g\u00f6ra det p\u00e5 nolltid!<\/p>\n

\u00c4r du redo att s\u00e4tta din data i arbete? Automatisera din kunddata och ber\u00e4tta f\u00f6r oss hur det f\u00f6rb\u00e4ttrade din f\u00f6rs\u00e4ljning.<\/p>\n

Beh\u00f6ver du en snabb sammanfattning? L\u00e4s del tre av Sales Automation Masterclass: Hur B2B-f\u00f6retag kan automatisera s\u00e4ljuppf\u00f6ljning och avslut<\/a><\/u>. Gl\u00f6m inte att lyssna p\u00e5 n\u00e4sta vecka f\u00f6r del fem i v\u00e5r Sales Automation Masterclass: Hur B2B-f\u00f6retag kan integrera s\u00e4ljverktyg<\/a>. <\/em>
\n\n

\n \n \n \n \n \"Prova\n <\/picture>\n <\/a>\n <\/figure>
\nVi hoppas att du gillade det h\u00e4r inl\u00e4gget. Om du gjorde det, sprid ordet!<\/em><\/p>\n

\ud83d\udc49 Du kan f\u00f6lja @salesflare p\u00e5<\/em> Twitter<\/a><\/u><\/em>, Facebook<\/a><\/u><\/em> och<\/em> LinkedIn<\/a><\/u>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

I takt med att du f\u00e5r fler kunder och prospekt blir det allt sv\u00e5rare att hantera all denna data. Automatisera din kunddata och se den st\u00f6rre bilden igen!<\/p>","protected":false},"author":14,"featured_media":56776,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[202,183,62],"tags":[],"wl_entity_type":[122],"class_list":["post-56775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automation","category-masterclass","category-sales","wl_entity_type-article"],"yoast_head":"\nAutomate Customer Data: How To Discover Hidden Customer Insights<\/title>\n<meta name=\"description\" content=\"As you gain more customers and prospects, managing all that data becomes increasingly difficult. 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