{"id":56762,"date":"2019-04-09T10:58:27","date_gmt":"2019-04-09T08:58:27","guid":{"rendered":"https:\/\/blog.salesflare.com\/get-email-responses"},"modified":"2024-08-06T22:04:33","modified_gmt":"2024-08-06T20:04:33","slug":"get-email-responses","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/sv\/fa-svar-pa-e-post-2","title":{"rendered":"Hur man skriver e-postmeddelanden som f\u00e5r svar"},"content":{"rendered":"

Hur man skriver e-postmeddelanden som f\u00e5r svar<\/h1>\n

En g\u00e4stblogg av Natasa Djalovic (marknadschef p\u00e5 Autoklose)<\/h2>\n
\"Foto
Fotograf: Christin Hume<\/a> | K\u00e4lla: Unsplash<\/a><\/figcaption><\/figure>\n

E-postmarknadsf\u00f6ring \u00e4r en av de mest prisv\u00e4rda marknadsf\u00f6ringstaktikerna. Vi har alla l\u00e4st att f\u00f6r varje 1 dollar du investerar<\/a><\/u> f\u00e5r du $44, vilket \u00e4r fantastiskt, men m\u00e5nga marknadsf\u00f6rare klagar \u00f6ver att IRL-situationen inte \u00e4r lika bra. \u00c4r ryktena om att det gamla hederliga e-postmeddelandet ligger p\u00e5 sin d\u00f6dsb\u00e4dd sanna? Inte p\u00e5 n\u00e5got s\u00e4tt! Den skyldige bakom att hamna i skr\u00e4ppost<\/a> och inte kunna f\u00e5 e-postsvar g\u00f6mmer sig vanligtvis i vanlig syn.<\/p>\n

\"Ett<\/figure>\n

Ibland \u00e4r det den ineffektiva \u00e4mnesraden, den vilseledande texten eller avsaknaden av CTA som g\u00f6r att mottagarna inte vill engagera sig mer i dig.<\/p>\n

S\u00e5 h\u00e4r fixar du det och f\u00e5r e-postsvar tills din inkorg sv\u00e4mmar \u00f6ver.<\/p>\n

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1. Skapa en klickv\u00e4nlig \u00e4mnesrad<\/strong><\/h2>\n

Din m\u00e5lgrupp best\u00e5r av upptagna yrkesm\u00e4nniskor med hektiska livsstilar som f\u00f6r \u00f6vrigt lider av informations\u00f6verbelastning. Det betyder att du verkligen m\u00e5ste g\u00f6ra ett riktigt bra f\u00f6rsta intryck f\u00f6r att f\u00e5 dem att faktiskt l\u00e4gga m\u00e4rke till ditt e-postmeddelande i sin \u00f6verfulla inkorg och k\u00e4nna sig tvungna att \u00f6ppna det.<\/p>\n

N\u00e5gra av tipsen f\u00f6r att skapa och polera en d\u00f6dande \u00e4mnesrad<\/a> inkluderar:<\/p>\n

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1. Mindre om mig och mer om dig<\/strong><\/h3>\n

E-postmeddelanden med \u00e4mnesrader som t.ex:<\/p>\n

2x dina CTR-siffror<\/em><\/strong><\/p><\/blockquote>\n

eller<\/p>\n

F\u00e5 200 demos p\u00e5 en m\u00e5nad<\/em><\/strong><\/p><\/blockquote>\n

s\u00e4ger till dina kunder att det finns n\u00e5got v\u00e4rdefullt inuti och om du inte klickar p\u00e5 det g\u00e5r du miste om n\u00e5got (FOMO).<\/p>\n

\"En<\/figure>\n

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2. H\u00e5ll det kort och koncist<\/strong><\/h3>\n

Om du inte v\u00e4ljer KISS-metoden kommer det att vara en d\u00f6dsst\u00f6t f\u00f6r din \u00f6ppnings- och klickfrekvens. Utf\u00f6rliga \u00e4mnesrader som \u00e4r l\u00e4ngre \u00e4n 50 tecken kommer inte att visas p\u00e5 mobila sk\u00e4rmar korrekt och i sin helhet.<\/p>\n

Och om vi t\u00e4nker p\u00e5 att de flesta kollar sin e-post p\u00e5 sina smartphones, \u00e4r det sj\u00e4lvf\u00f6rklarande varf\u00f6r det \u00e4r viktigt att anv\u00e4nda f\u00e4rre ord. Det skulle vara synd att inte kunna avsluta ditt mejl... \ud83d\ude09<\/p>\n

Tips f\u00f6r oemotst\u00e5ndliga \u00e4mnesrader<\/em><\/strong><\/p><\/blockquote>\n

Det h\u00e4r exemplet sammanfattar det hela och ber\u00e4ttar f\u00f6r din publik vad de kan f\u00f6rv\u00e4nta sig om de \u00f6ppnar ditt e-postmeddelande.<\/p>\n

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3. V\u00e4cka nyfikenhet<\/strong><\/h3>\n

\u00c4ven om det inte \u00e4r en bra id\u00e9 att lura dina mottagare och f\u00e5 dem att klicka p\u00e5 ditt e-postmeddelande bara f\u00f6r att uppt\u00e4cka att \u00e4mnesraden inte har n\u00e5got att g\u00f6ra med ditt erbjudande, kan det g\u00f6ra underverk f\u00f6r din \u00f6ppningsfrekvens att intrigera dem.<\/p>\n

\"En<\/figure>\n

Det \u00e4r inte m\u00e5nga s\u00e4ljare som k\u00e4nner till detta avslutningsknep... <\/em><\/strong><\/p><\/blockquote>\n

Se naturligtvis till att faktiskt erbjuda dina kunder n\u00e5got anv\u00e4ndbart och v\u00e4rdefullt. S\u00e5 reta dem, men leverera.<\/p>\n

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4. St\u00e4ll en fr\u00e5ga<\/strong><\/h3>\n

Den h\u00e4r fungerar vanligtvis b\u00e4st n\u00e4r den \u00e4r ihopkopplad med sm\u00e4rtpunkter och problem som din publik upplever. Ja, vi r\u00e5der dig att spela p\u00e5 deras s\u00e5rbarheter och f\u00e5nga deras uppm\u00e4rksamhet omedelbart genom att n\u00e4mna n\u00e5got som har gett dem mycket problem.<\/p>\n

K\u00e4mpar du med d\u00e5lig leveransf\u00f6rm\u00e5ga? <\/em><\/strong><\/p><\/blockquote>\n

En s\u00e5dan \u00e4mnesrad anv\u00e4nder kraften i negativa k\u00e4nslor och p\u00e5minner dina prospekt om deras problem, men antyder ocks\u00e5 att ditt e-postmeddelande erbjuder en l\u00f6sning. Tricket \u00e4r att leva upp till deras f\u00f6rv\u00e4ntningar och erbjuda n\u00e5got av v\u00e4rde. S\u00e5 f\u00f6rs\u00f6k inte att \u00f6verdriva dig sj\u00e4lv, f\u00f6r du kan bara lura m\u00e4nniskor en g\u00e5ng.<\/p>\n

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5. Anv\u00e4nd siffror<\/strong><\/h3>\n

Listor visar att ditt inneh\u00e5ll \u00e4r l\u00e4tt att sm\u00e4lta och skanna. Ingen vill l\u00e4sa tjocka stycken och sl\u00f6sa tid p\u00e5 att f\u00f6rs\u00f6ka f\u00f6rst\u00e5 huvudpo\u00e4ngen. Numrerade listor \u00e4r mycket l\u00e4ttare f\u00f6r \u00f6gonen och hj\u00e4rnan, och de g\u00f6r det m\u00f6jligt f\u00f6r dina mottagare att snabbt hitta den information de beh\u00f6ver i br\u00f6dtexten.<\/p>\n

7 tips f\u00f6r att f\u00f6rb\u00e4ttra din leveransgrad<\/em><\/strong><\/p><\/blockquote>\n

Den h\u00e4r \u00e4mnesraden visar mottagaren exakt vad som v\u00e4ntar dem. Den anger vad ditt e-postmeddelande handlar om och lovar dina kunder inneh\u00e5ll som deras hj\u00e4rnor l\u00e4tt kan bearbeta.<\/p>\n

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6. F\u00e5 varje prospekt att k\u00e4nna sig speciell<\/strong><\/h3>\n

Det \u00e4r ingen hemlighet att framg\u00e5ngsrika f\u00f6retag som vill f\u00e5 svar p\u00e5 sina e-postmeddelanden anv\u00e4nder sig av automatiserad e-postf\u00f6rs\u00e4ljning f\u00f6r sina e-postutskick<\/a>. Men det betyder inte att dina kampanjer m\u00e5ste vara generiska och l\u00e5ta som om C-3PO skrev kopian, annars \u00e4r du d\u00f6md!<\/p>\n

En animerad gif av Taylor Swift som tar emot ett pris, med undertexten "Du fick mig att k\u00e4nna mig s\u00e5 speciell just nu! Tack s\u00e5 mycket!"<\/figure>\n

Autoklose<\/a><\/u>, den intuitiva plattformen f\u00f6r f\u00f6rs\u00e4ljningsautomation, erbjuder personaliseringstokens som hj\u00e4lper dig att bygga rapport med din publik och f\u00e5 dem att k\u00e4nna sig som om de just har f\u00e5tt ett noggrant skrivet 1-mot-1-e-postmeddelande. Dessutom beh\u00f6ver du inte bara anv\u00e4nda f\u00f6rdefinierade tokens - Autoklose l\u00e5ter dig skapa dina egna och anpassa dina kampanjer till ditt hj\u00e4rtas \u00f6nskan.<\/p>\n

Mike, du har gl\u00f6mt en vara i din kundvagn<\/em><\/strong><\/p><\/blockquote>\n

Awww, ett stort f\u00f6retag som XYZ t\u00e4nker p\u00e5 dig och p\u00e5minner dig om att slutf\u00f6ra ditt k\u00f6p. Hur gulligt \u00e4r inte det?<\/p>\n

Och detta \u00e4r bara det f\u00f6rsta lagret av personalisering. F\u00f6r att g\u00f6ra det \u00e4nnu mer sannolikt att f\u00e5 e-postsvar kan du v\u00e4lja ett \u00e4nnu mer avancerat tillv\u00e4gag\u00e5ngss\u00e4tt och g\u00e5 l\u00e5ngt ut\u00f6ver f\u00f6rnamn och platsniv\u00e5.<\/p>\n

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7. Var kvick och kontroversiell<\/strong><\/h3>\n

Du kan vara s\u00e4ker p\u00e5 att en rolig \u00e4mnesrad med slagkraft kommer att f\u00e5nga dina potentiella kunders uppm\u00e4rksamhet.<\/p>\n

En animerad gif som visar Lisa Simpsons karakt\u00e4r, med undertexten "Det kommer att bli m\u00e5nga hetsiga bloggar om det h\u00e4r \u00e4mnet."<\/figure>\n

L\u00e5t oss erk\u00e4nna det - m\u00e4nniskor \u00e4lskar ocks\u00e5 chockerande nyheter, skvaller och uppseendev\u00e4ckande rubriker.<\/p>\n

Du b\u00f6r dock k\u00e4nna till och f\u00f6rst\u00e5 din publik mycket v\u00e4l om du planerar att anv\u00e4nda den h\u00e4r metoden, f\u00f6r n\u00e4r du anv\u00e4nder s\u00e5dana potentiellt brandfarliga \u00e4mnesrader kan situationen snabbt eskalera ur hand.<\/p>\n

Varf\u00f6r dina \u00e4mnesrader suger <\/em><\/strong><\/p><\/blockquote>\n

Det h\u00e4r \u00e4r inte det mest kontroversiella exemplet, men det f\u00e5ngar \u00e4nd\u00e5 din publik och f\u00e5r dem att fundera \u00f6ver vad de g\u00f6r fel.<\/p>\n

Det \u00e4r v\u00e4rt att notera att du b\u00f6r h\u00e5lla dig borta fr\u00e5n politik och religion eftersom dessa tv\u00e5 \u00e4mnen \u00e4r alltf\u00f6r k\u00e4nsliga och kan leda till en enorm motreaktion.<\/p>\n

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2. Anatomin i den effektiva e-posttexten<\/strong><\/h2>\n

Nu n\u00e4r du har f\u00e5tt dina potentiella kunder att \u00f6ppna ditt e-postmeddelande \u00e4r det dags att visa dem vad du har och se till att de inte \u00e5ngrar sitt tidigare beslut.<\/p>\n

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1. Justera din f\u00f6rhandsgranskningstext. <\/strong><\/h3>\n

Detta \u00e4r en extra chans att ut\u00f6ka ditt meddelande bortom dessa par ord fr\u00e5n \u00e4mnesraden. Anv\u00e4nd det smart f\u00f6r att betona en k\u00e4nsla av br\u00e5dska och inkludera den viktigaste informationen i ditt e-postmeddelande.<\/p>\n

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2. Prata inte \u00f6ronen av dig p\u00e5 dina mottagare. <\/strong><\/h3>\n

Det h\u00e4r \u00e4r ett e-postmeddelande, inte en e-bok, och du f\u00f6rs\u00f6ker g\u00f6ra en po\u00e4ng och f\u00e5 fram ditt budskap p\u00e5 ett effektivt s\u00e4tt. L\u00e5t dig inte ryckas med av att f\u00f6rs\u00f6ka kl\u00e4mma in en \u00f6verbelastning av information i ditt e-postmeddelande. Dessutom \u00e4r det viktigaste elementet i ditt meddelande din CTA, s\u00e5 begrav inte den under en lavin av text.<\/p>\n

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3. Anv\u00e4nd inte branschjargong och l\u00e5t s\u00e5 naturlig som m\u00f6jligt. <\/strong><\/h3>\n

M\u00e4nniskor vill f\u00e5 enkla och raka budskap. L\u00e4mna dina h\u00f6gteknologiska fraser till branschevenemang och m\u00f6ten.<\/p>\n

\"En<\/figure>\n

Det \u00e4r ocks\u00e5 v\u00e4rt att notera att ditt e-postmeddelande ska se ut som om det \u00e4r skrivet f\u00f6r dina v\u00e4nner och din familj - anv\u00e4nd inte caps lock, skriv inte varje bokstav i \u00e4mnesraden med stor bokstav och gl\u00f6m bort spamord.<\/p>\n

Men med tanke p\u00e5 att \u00e4ven \"gratis\", \"rabatt\" eller \"fantastiskt\" utl\u00f6ser spamfilter<\/a>, \u00e4r det en bra id\u00e9 att kolla in en lista \u00f6ver de vanligaste spamorden. Eller anv\u00e4nd Autoklose Template Analyzer som markerar varje enskilt spamord eller -fras i ditt e-postmeddelande och f\u00f6rb\u00e4ttrar din leveransgrad.<\/p>\n

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4. Skryt inte om din produkts funktioner. <\/strong><\/h3>\n

Dina potentiella kunder bryr sig inte om de tekniska specifikationerna f\u00f6r din senaste produkt. De vill veta hur den kan hj\u00e4lpa dem och g\u00f6ra deras liv enklare. G\u00e5 fr\u00e5n att prata om funktionerna till att beskriva alla f\u00f6rdelar som de kan uppleva om de v\u00e4ljer att ta del av ditt erbjudande.<\/p>\n

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5. Akta dig f\u00f6r r\u00f6ran. <\/strong><\/h3>\n

Oavsett hur mycket du vill l\u00e5ta dina potentiella kunder inse att alla dina produkter och tj\u00e4nster \u00e4r perfekta f\u00f6r dem, h\u00e5ll dig till ett enda erbjudande i ditt e-postmeddelande. Flera olika erbjudanden kommer att g\u00f6ra ditt meddelande till en enda r\u00f6ra och dina mottagare kommer inte att veta exakt vad du vill att de ska g\u00f6ra.<\/p>\n

P\u00e5 samma s\u00e4tt, genom att inkludera mer \u00e4n en eller tv\u00e5 l\u00e4nkar eller bilder, kommer du faktiskt att f\u00e5nga e-postleverant\u00f6rens uppm\u00e4rksamhet och risken f\u00f6r att ditt meddelande hamnar i skr\u00e4ppost. Endast kommersiella e-postmeddelanden och kampanjer har massor av bilder och l\u00e4nkar i sin kropp, och du vill definitivt inte att Gmail ska placera dig i den kategorin.<\/p>\n

En animerad gif som visar karakt\u00e4ren Kip Dynamite sittande bakom en dator och skriva. \u00d6verlagrad text s\u00e4ger "Blah Blah Blah E-Mails lie."<\/figure>\n

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6. G\u00f6r uppf\u00f6ljning! <\/strong><\/h3>\n

Alla dessa tips ovan kommer inte att hj\u00e4lpa dig att f\u00e5 e-postsvar om du inte \u00e4r ih\u00e4rdig. Ett eller tv\u00e5 meddelanden kommer inte att g\u00e5 igenom, vilket inneb\u00e4r att orsaken till din d\u00e5liga svars- och klickfrekvens kan vara att dina mottagare helt enkelt gl\u00f6mde bort eller var f\u00f6r upptagna - och du missade att p\u00e5minna dem om att ta en titt.<\/p>\n

Kolla in den h\u00e4r no-nonsense-guiden om hur du f\u00f6ljer upp effektivt<\/a><\/u>.<\/p>\n

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3. F\u00e5 dina CTA:er att lysa<\/strong><\/h2>\n

Som vi har n\u00e4mnt \u00e4r en CTA avg\u00f6rande f\u00f6r att du ska f\u00e5 e-postsvar, s\u00e5 det \u00e4r viktigt att g\u00f6ra den s\u00e5 framtr\u00e4dande och kraftfull som m\u00f6jligt.<\/p>\n

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1. Anv\u00e4nd imperativ och handlingsord <\/strong><\/h3>\n

Du m\u00e5ste uppmuntra och uppmana dina mottagare att klicka p\u00e5 den d\u00e4r knappen och registrera sig, ladda ner, k\u00f6pa, l\u00e4sa eller prenumerera p\u00e5 din produkt eller tj\u00e4nst. S\u00e5 var rak och tydlig med det och ber\u00e4tta vad du vill att de ska g\u00f6ra h\u00f6gt och tydligt.<\/p>\n

\"En<\/figure>\n

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2. Anv\u00e4nd positiv f\u00f6rst\u00e4rkning<\/strong><\/h3>\n

Ber\u00e4tta f\u00f6r din publik vad som kommer att h\u00e4nda om de klickar p\u00e5 CTA-knappen, dvs. hur de kommer att dra nytta av det.<\/p>\n

K\u00f6p nu och f\u00e5 fri frakt<\/em><\/strong><\/p><\/blockquote>\n

Prenumerera och f\u00e5 en g\u00e5va<\/em><\/strong><\/p><\/blockquote>\n

Skriv upp dig och \u00f6ka din \u00f6ppningsfrekvens<\/em><\/strong><\/p><\/blockquote>\n

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3. F\u00e5 den att sticka ut<\/strong><\/h3>\n

Det har debatterats mycket om vilken f\u00e4rg som \u00e4r b\u00e4st f\u00f6r CTA, men i slut\u00e4ndan handlar det om att v\u00e4lja en f\u00e4rg som \u00f6kar kontrasten mellan din CTA och bakgrunden. En kontrasterande f\u00e4rg \u00e4r alltid en bra id\u00e9 eftersom den skiljer din CTA fr\u00e5n ditt varum\u00e4rkes f\u00e4rgschema.<\/p>\n

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4. Placera den h\u00f6gt upp i din e-post<\/strong><\/h3>\n

Ibland blir m\u00e4nniskor distraherade eller slutar helt enkelt att l\u00e4sa ditt e-postmeddelande eftersom det inte \u00e4r engagerande. F\u00f6r att f\u00f6rhindra det ska du placera din CTA h\u00f6gt upp i e-posttexten s\u00e5 att den kan locka mottagarnas uppm\u00e4rksamhet omedelbart och f\u00e5 dem att engagera sig i ditt inneh\u00e5ll.<\/p>\n

\u00a0<\/p>\n

Hur man f\u00e5r svar p\u00e5 e-post, i ett n\u00f6tskal:<\/strong><\/h2>\n

Om du vill f\u00e5 e-postsvar fr\u00e5n dina mottagare b\u00f6r du behandla dem som riktiga m\u00e4nniskor, och inte bara bankomater som kommer att betala f\u00f6r din produkt och tj\u00e4nst. Dessa tips hj\u00e4lper dig att f\u00f6rm\u00e4nskliga och anpassa din e-postutskick och g\u00f6ra den engagerande.<\/p>\n

Lite om Natasa:
\n<\/strong>Natasa Djalovic<\/a><\/u>. Marknadschef p\u00e5 Autoklose<\/a><\/u>. Ivrig meme- och GIF-promotor, katt\u00e4lskare, med superkrafter inom inneh\u00e5ll (psst, s\u00e4g inget till n\u00e5gon).<\/em>
\n\n

\n \n \n \n \n \"Prova\n <\/picture>\n <\/a>\n <\/figure>
\nVi hoppas att du gillade det h\u00e4r inl\u00e4gget. Om du gjorde det, sprid ordet!<\/em><\/p>\n

\ud83d\udc49 Du kan f\u00f6lja @salesflare p\u00e5<\/em> Twitter<\/a><\/u><\/em>, Facebook<\/a><\/u><\/em> och<\/em> LinkedIn<\/a><\/u>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

\u00c4r du tr\u00f6tt p\u00e5 att skicka ut otaliga e-postmeddelanden, bara f\u00f6r att de hamnar i skr\u00e4pposten eller inte besvaras? F\u00e5 svar p\u00e5 dina e-postmeddelanden genom att f\u00f6lja de viktiga tipsen i den h\u00e4r praktiska guiden!<\/p>","protected":false},"author":1,"featured_media":56763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[209,128],"tags":[170,208,124],"wl_entity_type":[122],"class_list":["post-56762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-emails","tag-email","tag-email-marketing","tag-emails","wl_entity_type-article"],"yoast_head":"\nGet Email Responses: How To Create The Perfect Subject, Body And CTA<\/title>\n<meta name=\"description\" content=\"Tired of sending out countless emails, only to have them end up in Spam or go unanswered? 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