{"id":56755,"date":"2019-04-04T10:53:09","date_gmt":"2019-04-04T08:53:09","guid":{"rendered":"https:\/\/blog.salesflare.com\/automate-sales-follow-up"},"modified":"2025-07-16T12:16:12","modified_gmt":"2025-07-16T10:16:12","slug":"automate-sales-follow-up","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/sv\/automatisera-uppfoljningen-av-forsaljningen","title":{"rendered":"Hur B2B-f\u00f6retag kan automatisera s\u00e4ljuppf\u00f6ljning och avslut"},"content":{"rendered":"

Hur B2B-f\u00f6retag kan automatisera s\u00e4ljuppf\u00f6ljning och avslut<\/h1>\n

Masterclass i f\u00f6rs\u00e4ljningsautomation: Del tre<\/em><\/h2>\n
\"Den
Fotograf: Mathew Schwartz<\/a> | K\u00e4lla: Unsplash<\/a><\/figcaption><\/figure>\n

Det \u00e4r inte sv\u00e5rt att f\u00f6rst\u00e5 varf\u00f6r du skulle vilja automatisera uppf\u00f6ljningen av f\u00f6rs\u00e4ljningen. De flesta B2B-f\u00f6rs\u00e4ljningar kr\u00e4ver mer \u00e4n ett f\u00e5tal uppf\u00f6ljningar f\u00f6r att avsluta en aff\u00e4r. M\u00e5nga av dessa \u00e4r av typen \"Fick du chansen att titta p\u00e5 v\u00e5r produkt?\"<\/em> d\u00e4r du engagerar dig i en till synes o\u00e4ndlig fram och tillbaka tills du \u00e4ntligen lyckas schemal\u00e4gga ett enkelt samtal. Om du fr\u00e5gar oss k\u00e4nns det mer som ett jobb f\u00f6r en robot \u00e4n f\u00f6r en m\u00e4nniska. Det \u00e4r verkligen inte en trevlig del av f\u00f6rs\u00e4ljningsprocessen enligt oss och vi \u00e4r s\u00e4kra p\u00e5 att du k\u00e4nner likadant.<\/p>\n

Men t\u00e4nk om det fanns ett annat s\u00e4tt? T\u00e4nk om du helt enkelt kunde fokusera all din energi p\u00e5 kunderna i st\u00e4llet f\u00f6r att l\u00e4gga den p\u00e5 det h\u00e4r tr\u00e5kiga arbetet? Vi har l\u00f6sningen du letar efter.<\/p>\n

Det h\u00e4r inl\u00e4gget \u00e4r del tre i en ny Masterclass-serie om hur du automatiserar din f\u00f6rs\u00e4ljning. Automatiserad f\u00f6rs\u00e4ljning kommer att spara dig massor av tid och l\u00e5ta dig g\u00f6ra fler aff\u00e4rer. Det \u00e4r d\u00e4rf\u00f6r vi har skapat den h\u00e4r omfattande serien, som guidar dig genom alla de olika aspekter av f\u00f6rs\u00e4ljning som kan automatiseras och f\u00f6rklarar hur du kan automatisera dem.<\/em><\/p><\/blockquote>\n

- Jeroen Corthout, medgrundare Salesflare<\/a><\/u>, ett l\u00e4ttanv\u00e4nt CRM-system f\u00f6r f\u00f6rs\u00e4ljning f\u00f6r sm\u00e5 B2B-f\u00f6retag<\/em><\/p>\n

I den h\u00e4r artikeln visar vi dig hur du automatiserar s\u00e4ljuppf\u00f6ljning och avslut utan att drunkna i ett hav av vardagliga uppgifter.<\/p>\n

\u00a0<\/p>\n

1. Automatisera e-postmeddelanden f\u00f6r uppf\u00f6ljning av f\u00f6rs\u00e4ljning <\/strong><\/h2>\n

Du skickade ett f\u00f6rsta e-postmeddelande till en grupp prospekt i vecka ett och nu \u00e4r det dags f\u00f6r dig att f\u00f6lja upp med alla dessa prospekt baserat p\u00e5 hur de engagerade sig i ditt meddelande. S\u00e5 du b\u00f6rjar \u00f6ppna varje e-postmeddelande du skickade en efter en, kontrollerar svaret och kopierar och klistrar in ett uppf\u00f6ljningsmail<\/a> d\u00e4r, och anpassar h\u00e4lsningen f\u00f6r alla.<\/p>\n

L\u00e5ter tidskr\u00e4vande och tr\u00e5kigt, eller hur?<\/p>\n

Det \u00e4r d\u00e4rf\u00f6r du b\u00f6r automatisera upps\u00f6kande verksamhet<\/a> <\/u> fr\u00e5n den allra f\u00f6rsta interaktionen. Och inte bara det, du b\u00f6r automatisera f\u00f6rs\u00e4ljningsuppf\u00f6ljningen ocks\u00e5!<\/p>\n

\u00a0<\/p>\n

Automatisera ditt f\u00f6rsta e-postmeddelande<\/h3>\n

Salesflare<\/a> ger dig en samlad bild av alla prospekt och g\u00f6r att du kan automatisera ditt f\u00f6rsta e-postmeddelande. Du kan skicka meddelandet till hela din pipeline av prospekt p\u00e5 en g\u00e5ng med hj\u00e4lp av funktion f\u00f6r massutskick<\/a><\/u>.<\/p>\n

Allt du beh\u00f6ver g\u00f6ra \u00e4r att klicka p\u00e5 en kontaktavatar f\u00f6r att komma till bulkl\u00e4get och trycka p\u00e5 skicka! Ditt f\u00f6rsta e-postmeddelande - f\u00f6renklat!<\/p>\n

\"Salesflare
Salesflare<\/a>massmailfunktion i skapandet av e-postkampanjer<\/figcaption><\/figure>\n

Salesflare<\/a> sp\u00e5rar sedan n\u00e4r och hur dina potentiella kunder engagerar sig digitalt med din e-post.<\/p>\n

\u00d6ppnade de e-postmeddelandet<\/a>? Bes\u00f6kte de din webbplats? Vilka sidor lyckades f\u00e5nga deras intresse? Plattformen samlar all ov\u00e4rderlig sp\u00e5rningsinformation p\u00e5 instrumentpanelen f\u00f6r varje prospekt.<\/p>\n

Med hj\u00e4lp av dessa data lyfter den sedan fram m\u00f6jligheter och f\u00f6resl\u00e5r n\u00f6dv\u00e4ndiga \u00e5tg\u00e4rder i form av meddelanden i realtid. Detta g\u00f6r det enkelt att f\u00f6lja upp prospekt p\u00e5 ett v\u00e4linformerat s\u00e4tt och i r\u00e4tt tid.<\/p>\n

\u00a0<\/p>\n

St\u00e4ll in utl\u00f6sta uppf\u00f6ljningar<\/h3>\n

Alternativt kan du ocks\u00e5 st\u00e4lla in triggade uppf\u00f6ljningar. Det \u00e4r e-postmeddelanden som skickas ut automatiskt n\u00e4r prospektet uppfyller vissa kriterier eller n\u00e5r ett visst skede i s\u00e4ljcykeln.<\/p>\n

S\u00e5 snart ett prospekt har klickat p\u00e5 en l\u00e4nk som du har skickat ut kan du till exempel skicka n\u00e4sta uppf\u00f6ljning till dem. Om n\u00e5gon annan direkt har bokat en demo med dig fr\u00e5n det f\u00f6rsta e-postmeddelandet kan du skicka dem ett automatiserat e-postmeddelande f\u00f6r att schemal\u00e4gga den demo.<\/p>\n

\"En
Salesflare<\/a>skapande av en e-postkampanj f\u00f6r en utl\u00f6sande h\u00e4ndelse<\/figcaption><\/figure>\n

\u00c4r du redo att skapa automatiserade e-postmeddelanden i Salesflare<\/a>? H\u00e4r \u00e4r en komplett steg-f\u00f6r-steg-guide<\/a><\/u>.<\/p>\n

Proffstips:<\/strong> se till att l\u00e4sa Den subtila konsten att f\u00f6lja upp med automatisering<\/a><\/u>.<\/em><\/p>\n

\u00a0<\/p>\n

2. Anv\u00e4nd ett verktyg f\u00f6r m\u00f6tesplanering <\/strong><\/h2>\n

Ett prospekt har tagit del av ditt e-postmeddelande och befinner sig i ett skede d\u00e4r du nu beh\u00f6ver boka ett m\u00f6te. Vanligtvis vill du ge dem flexibiliteten att v\u00e4lja den dag och tid som passar dem b\u00e4st. S\u00e5 du skickar ett e-postmeddelande till dem.<\/p>\n

De svarar med n\u00e5gra tidsf\u00f6rslag men ingen av deras f\u00f6reslagna tidsluckor passar ditt schema. S\u00e5 du skickar tillbaka ett nytt mejl och ber om ett nytt f\u00f6rslag p\u00e5 n\u00e4r vi ska tr\u00e4ffas och s\u00e5 vidare.<\/p>\n

Detta p\u00e5g\u00e5r i flera dagar.<\/p>\n

F\u00f6r att undvika detta kan du ist\u00e4llet anv\u00e4nda ett m\u00f6tesplaneringsverktyg<\/a> som Calendly eller Youcanbookme.<\/p>\n

Du beh\u00f6ver bara meddela verktyget om dina tillg\u00e4nglighetspreferenser och sedan dela l\u00e4nken med prospektet via e-post. De kan sedan v\u00e4lja en tid och ett evenemang som passar dem ocks\u00e5, och det l\u00e4ggs automatiskt till i din kalender.<\/p>\n

Nu kan du fixa ett s\u00e4ljm\u00f6te<\/a> med bara n\u00e5gra klick.<\/p>\n

S\u00e5 h\u00e4r ser det till exempel ut n\u00e4r du vill boka ett m\u00f6te med v\u00e5r medgrundare Jeroen via Youcanbookme:<\/p>\n

\"uppf\u00f6ljning<\/figure>\n

\u00a0<\/p>\n

3. Skicka f\u00f6rslag online <\/strong><\/h2>\n

N\u00e4r du har genomf\u00f6rt ett framg\u00e5ngsrikt s\u00e4ljm\u00f6te vill du naturligtvis skicka ett f\u00f6rslag. S\u00e5 du bifogar snabbt en PDF-fil och skickar den till ditt prospekt.<\/p>\n

Om det h\u00e4r \u00e4r ett prospekt som vanligtvis \u00e4r p\u00e5 spr\u00e5ng eller har ett v\u00e4ldigt hektiskt schema \u00e4r det stor chans att de tittar p\u00e5 ditt f\u00f6rslag p\u00e5 sin telefon. F\u00f6r att l\u00e4sa detaljerna noggrant m\u00e5ste de zooma in och ut i PDF-filen.<\/p>\n

F\u00f6rest\u00e4ll dig sj\u00e4lv i den situationen. Du skulle f\u00f6rmodligen ocks\u00e5 vilja skjuta upp uppgiften till senare. Och som avs\u00e4ndare har du ingen aning om huruvida f\u00f6rslaget ens togs emot, s\u00e5 du forts\u00e4tter att jaga ditt prospekt f\u00f6r att f\u00e5 deras underskrift.<\/p>\n

I s\u00e5dana fall kan verktyg f\u00f6r onlinef\u00f6rslag vara till stor hj\u00e4lp.<\/p>\n

Med smarta verktyg som Better Proposals<\/a> kan du skapa slagkraftiga f\u00f6rslag<\/a> p\u00e5 n\u00e5gra minuter. Anpassa helt enkelt en mall fr\u00e5n deras marknadsplats eller skapa en sj\u00e4lv, anpassad f\u00f6r ditt f\u00f6retag. Anv\u00e4nd dina f\u00f6retagsf\u00e4rger, l\u00e4gg till din logotyp, inkludera en digital signatur och du \u00e4r redo att g\u00e5!<\/p>\n

\"s\u00e4ljuppf\u00f6ljning<\/figure>\n

Du kan ocks\u00e5 sp\u00e5ra vem som l\u00e4ser vilka sidor i ditt f\u00f6rslag och under hur l\u00e5ng tid. Efter\u00e5t kan mottagaren underteckna ditt f\u00f6rslag och g\u00f6ra en f\u00f6rskottsbetalning med bara n\u00e5gra klick, vilket minskar antalet n\u00f6dv\u00e4ndiga s\u00e4ljuppf\u00f6ljningar.<\/p>\n

Och n\u00e4r vi \u00e4nd\u00e5 pratar om signaturer...<\/p>\n

\u00a0<\/p>\n

4. Skriv under dina avtal elektroniskt <\/strong><\/h2>\n

I ett f\u00f6rslagsverktyg kan du ofta underteckna dokument. Men n\u00e4r du driver ett f\u00f6retag finns det m\u00e5nga andra kontrakt som du beh\u00f6ver underteckna eller f\u00e5 undertecknade.<\/p>\n

F\u00f6rest\u00e4ll dig att du m\u00e5ste skriva ut dessa avtal i all o\u00e4ndlighet, underteckna dem, skanna dem och sedan skicka dem via e-post till dina blivande kunder. Eller \u00e4nnu v\u00e4rre: skicka dem med traditionell post. Hela processen \u00e4r inte bara irriterande, den tar ocks\u00e5 upp alldeles f\u00f6r mycket av din tid.<\/p>\n

S\u00e5 ist\u00e4llet f\u00f6r att s\u00e4tta dig sj\u00e4lv genom denna anstr\u00e4ngande process, b\u00f6rja anv\u00e4nda e-signaturer f\u00f6r att slutf\u00f6ra aff\u00e4rer digitalt<\/a>.<\/p>\n

Det finns l\u00f6sningar som DocuSign, Jotform Sign<\/a>, PandaDoc<\/a>, SignNow, HelloSign och mer som g\u00f6r detta riktigt enkelt. Du kan skapa en digital signatur<\/a> eller till och med importera din egen fysiska signatur till programmet.<\/p>\n

N\u00e4r du \u00e4r klar kan du komma \u00e5t, signera och skicka viktiga dokument fr\u00e5n var som helst och n\u00e4r som helst. Inga f\u00f6rseningar!<\/p>\n

\u00a0<\/p>\n

Slutsats: Automatisera s\u00e4ljuppf\u00f6ljningen f\u00f6r att \u00f6ka effektiviteten <\/strong><\/h2>\n

Om du automatiserar s\u00e4ljuppf\u00f6ljning och avslut l\u00e4gger du framg\u00e5ngsrikt tid p\u00e5 din dag. Tid som du kan l\u00e4gga p\u00e5 att f\u00f6rs\u00f6ka f\u00f6rst\u00e5 dina prospekt b\u00e4ttre, n\u00e4tverka mer eller till och med ha fler konversationer p\u00e5 din m\u00e5lmarknad.<\/p>\n

Men viktigast av allt \u00e4r att du genom att anv\u00e4nda smarta verktyg under hela processen f\u00f6rhindrar att potentiella kunder faller mellan stolarna.<\/p>\n

Om du f\u00f6ljer dessa steg f\u00f6r att automatisera uppf\u00f6ljning och avslut av f\u00f6rs\u00e4ljning skapar du frihet att fokusera p\u00e5 det som verkligen betyder n\u00e5got!<\/p>\n

Beh\u00f6ver du en snabb sammanfattning? L\u00e4s del tv\u00e5 av Sales Automation Masterclass: Hur B2B-f\u00f6retag kan automatisera s\u00e4ljarbetet<\/a><\/u>. Gl\u00f6m inte heller att lyssna p\u00e5 n\u00e4sta vecka f\u00f6r del fyra i v\u00e5r Sales Automation Masterclass: S\u00e5 kan B2B-f\u00f6retag automatisera kunddata<\/a>. <\/em>
\n\n

\n \n \n \n \n \"Prova\n <\/picture>\n <\/a>\n <\/figure>
\nVi hoppas att du gillade det h\u00e4r inl\u00e4gget. Om du gjorde det, sprid ordet!<\/em><\/p>\n

\ud83d\udc49 Du kan f\u00f6lja @salesflare p\u00e5<\/em> Twitter<\/a><\/u><\/em>, Facebook<\/a><\/u><\/em> och<\/em> LinkedIn<\/a><\/u>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Uppf\u00f6ljning och avslut av f\u00f6rs\u00e4ljning \u00e4r repetitiva sysslor, vilket g\u00f6r dem till perfekta kandidater f\u00f6r automatisering. F\u00f6lj v\u00e5r steg-f\u00f6r-steg-guide och l\u00e4r dig hur du automatiserar s\u00e4ljuppf\u00f6ljningen!<\/p>","protected":false},"author":14,"featured_media":56756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[202,183,62],"tags":[201,182,91,207],"wl_entity_type":[122],"class_list":["post-56755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automation","category-masterclass","category-sales","tag-automation","tag-masterclass","tag-sales","tag-sales-follow-up","wl_entity_type-article"],"yoast_head":"\nAutomate Sales Follow-up And Closing With These Handy Hacks!<\/title>\n<meta name=\"description\" content=\"Sales follow-up is very repetitive, making it a perfect candidate for automation. 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