{"id":56671,"date":"2019-03-21T14:26:25","date_gmt":"2019-03-21T12:26:25","guid":{"rendered":"https:\/\/blog.salesflare.com\/automated-lead-generation"},"modified":"2024-09-16T15:24:43","modified_gmt":"2024-09-16T13:24:43","slug":"automated-lead-generation","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/sv\/automatiserad-leadgenerering","title":{"rendered":"S\u00e5 automatiserar du leadgenerering f\u00f6r B2B-f\u00f6retag"},"content":{"rendered":"<h1>S\u00e5 automatiserar du leadgenerering f\u00f6r B2B-f\u00f6retag<\/h1>\n<h2 class=\"h2-subheader\">Masterclass i f\u00f6rs\u00e4ljningsautomation: Del ett<\/h2>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_800.jpg\" alt=\"foto av flicka som l\u00e4gger v\u00e4nster hand p\u00e5 vit digital robot\"><figcaption>Fotograf: <a href=\"https:\/\/unsplash.com\/@askkell\" target=\"_blank\" rel=\"noopener noreferrer\">Andy Kelly<\/a> | K\u00e4lla: <a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Unsplash<\/a><\/figcaption><\/figure>\n<p class=\"translation-block\">N\u00e4r det g\u00e4ller <a href=\"https:\/\/blog.salesflare.com\/sv\/b2b-leadgenerering\">B2B-leadgenerering<\/a> har vi alla h\u00f6rt historier om strategier som var enorma succ\u00e9er medan andra var fullst\u00e4ndiga misslyckanden. Den hemliga formeln f\u00f6r framg\u00e5ng \u00e4r \u00e4nd\u00e5 enkel: f\u00f6rst\u00e5 vem din publik \u00e4r och vilka kanaler de \u00e4r aktiva p\u00e5, hitta en kombination av strategier f\u00f6r att uppn\u00e5 dina m\u00e5l och uppn\u00e5 automatiserad leadgenerering steg f\u00f6r steg.<\/p>\n<blockquote><p><em class=\"translation-block\">Det h\u00e4r inl\u00e4gget \u00e4r del ett i en ny Masterclass-serie om hur du automatiserar din f\u00f6rs\u00e4ljning. Automatiserad f\u00f6rs\u00e4ljning sparar massor av tid och g\u00f6r att du kan sluta fler avtal. Det \u00e4r d\u00e4rf\u00f6r vi har skapat den h\u00e4r omfattande serien, som guidar dig genom alla de olika aspekter av f\u00f6rs\u00e4ljning som kan automatiseras och f\u00f6rklarar hur du kan automatisera dem. <\/em><\/p><\/blockquote>\n<p><em class=\"translation-block\">- Jeroen Corthout, medgrundare <u><a href=\"https:\/\/salesflare.com\/\">Salesflare<\/a><\/u>, ett l\u00e4ttanv\u00e4nt CRM-system f\u00f6r f\u00f6rs\u00e4ljning f\u00f6r sm\u00e5 B2B-f\u00f6retag<\/em><\/p>\n<p class=\"translation-block\">I den h\u00e4r artikeln hittar du ett g\u00e4ng tips om hur du kan realisera automatiserad leadgenerering <a href=\"https:\/\/blog.salesflare.com\/sv\/verktyg-for-leadgenerering-2\">med hj\u00e4lp av r\u00e4tt verktyg<\/a> f\u00f6r ditt B2B-f\u00f6retag.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"5v6vt\"><strong>1. Optimera ditt inneh\u00e5ll f\u00f6r s\u00f6kmotorer <\/strong><\/h3>\n<p class=\"translation-block\">N\u00e4stan alla B2B-f\u00f6retag d\u00e4r ute anv\u00e4nder inneh\u00e5llsmarknadsf\u00f6ring f\u00f6r att n\u00e5 sin m\u00e5lgrupp. Men <u><a href=\"https:\/\/contentmarketinginstitute.com\/2018\/10\/research-b2b-audience\/\">90% av dem som lyckas<\/a><\/u> med det, s\u00e4tter publikens behov av information f\u00f6rst och deras eget m\u00e5l f\u00f6rst i andra hand. Din <a href=\"https:\/\/tej9.com\/content-marketing-strategy\/\">strategi f\u00f6r inneh\u00e5llsmarknadsf\u00f6ring<\/a> b\u00f6r fungera hand i hand med <a href=\"https:\/\/www.sociallyinfused.com\/marketing\/search-engine-optimization\/buy-backlinks\/\">s\u00f6kmotoroptimering<\/a>. Att optimera ditt inneh\u00e5ll f\u00f6r s\u00f6kintention \u00e4r hacket f\u00f6r att n\u00e5 automatiserad leadgenerering fr\u00e5n inneh\u00e5ll.<\/p>\n<p class=\"translation-block\">Du m\u00e5ste veta vad din m\u00e5lgrupp vill veta. F\u00f6rst d\u00e5 b\u00f6r du b\u00f6rja skapa artiklar med h\u00f6gt v\u00e4rde som forts\u00e4tter att ge dig trafik och <a href=\"https:\/\/www.ampliz.com\/resources\/lead-nurturing-strategies\/\">v\u00e5rdar dina leads<\/a> under en l\u00e5ng tidsperiod.<\/p>\n<h4 id=\"ahacn\">Optimera ditt inneh\u00e5ll f\u00f6r s\u00f6kmotorer och leadgenerering:<\/h4>\n<ul>\n<li><strong class=\"translation-block\">G\u00f6r en kortlista \u00f6ver dina s\u00f6kord: <\/strong>Det allra f\u00f6rsta steget du m\u00e5ste ta \u00e4r att lista de s\u00f6kord som du vill associeras med eller rankas f\u00f6r. Du kan g\u00f6ra detta med hj\u00e4lp av Googles s\u00f6kordsplanerare, Google Trends eller andra <a href=\"https:\/\/www.growthmarketingpro.com\/keyword-research-and-tools\/\">verktyg f\u00f6r s\u00f6kordsforskning<\/a>. Om du precis har b\u00f6rjat kan du kolla in v\u00e5r guide om <a href=\"https:\/\/blog.salesflare.com\/sv\/vad-du-behover-veta-om-google-for-att-gora-sokordsforskning-for-seo-43d4fd3768ab\" target=\"_blank\" rel=\"noopener noreferrer\">hur man g\u00f6r en bra s\u00f6kordsanalys<\/a>.<\/li>\n<li><strong class=\"translation-block\">Identifiera s\u00f6kordsavsikten:<\/strong> Googla de nyckelord som du kortlistar. Skapa ett kalkylblad d\u00e4r du b\u00f6rjar notera den uppenbara avsikten bakom varje s\u00f6kord, som avsl\u00f6jas av dess s\u00f6kresultat. \u00c4r de personer som s\u00f6ker efter dessa nyckelord ute efter att informera sig eller g\u00f6ra ett k\u00f6p? I vilket skede befinner de sig i k\u00f6pcykeln?<\/li>\n<li><strong class=\"translation-block\">Anpassa s\u00f6korden till din f\u00f6rs\u00e4ljningstratt:<\/strong> N\u00e4r du har identifierat s\u00f6kord som \u00e5terspeglar de tv\u00e5 s\u00f6kintentionerna - informera och k\u00f6pa - ska du mappa dem till din tratt. De som faller under \"informera\" \u00e4r anv\u00e4ndare som befinner sig h\u00f6gst upp i tratten och de som faller under \"k\u00f6pa\" befinner sig mycket n\u00e4rmare botten av tratten.<\/li>\n<li><strong class=\"translation-block\">Optimera allt ditt inneh\u00e5ll:<\/strong> B\u00f6rja med en <a href=\"https:\/\/minuttia.com\/content-audit\/\">snabb granskning av inneh\u00e5ll<\/a>. Identifiera de delar som skapades f\u00f6r ett visst skede i din s\u00e4ljcykel. Optimera dessa delar av inneh\u00e5llet med hj\u00e4lp av s\u00f6kordslistan som du skapade tidigare f\u00f6r att g\u00f6ra dem mer s\u00f6kmotorv\u00e4nliga.<\/li>\n<li><strong class=\"translation-block\">Skapa SEO-v\u00e4nligt inneh\u00e5ll:<\/strong> Identifiera luckorna i din <a href=\"https:\/\/foozagency.com\/refining-website-content-strategy\/\">inneh\u00e5llsstrategi<\/a> under granskningen. Notera vilka delar du saknar, vilka s\u00f6kintentioner de tj\u00e4nar och skapa inneh\u00e5ll f\u00f6r att utnyttja dessa m\u00f6jligheter. Varje del du skapar b\u00f6r dock vara informativ och hj\u00e4lpa anv\u00e4ndaren att fatta ett v\u00e4lgrundat k\u00f6pbeslut. Anv\u00e4nd en <a href=\"https:\/\/growthbarseo.com\/blog\/the-best-content-generators-for-every-business-need\/\">verktyg f\u00f6r inneh\u00e5llsgenerering<\/a> om du vill ha n\u00e5got kraftfullt att <a href=\"https:\/\/beomniscient.com\/blog\/content-operations\/\">skala upp ditt inneh\u00e5llsskapande<\/a> och se resultat snabbare.<\/li>\n<\/ul>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"1pq81\"><strong>2. Skapa blymagneter <\/strong><\/h3>\n<p class=\"translation-block\">F\u00f6r att forts\u00e4tta p\u00e5 v\u00e5r tidigare punkt \u00e4r ett annat bra tillv\u00e4gag\u00e5ngss\u00e4tt f\u00f6r automatiserad leadgenerering att skapa leadmagneter.<\/p>\n<p class=\"translation-block\">En lead magnet \u00e4r i grunden ett incitament som ett f\u00f6retag erbjuder potentiella k\u00f6pare i utbyte mot deras kontaktinformation. De vanligaste lead magneterna som anv\u00e4nds i <a href=\"https:\/\/www.imab2b.com\/b2b-marketing\/\">B2B-marknadsf\u00f6ring<\/a> och f\u00f6rs\u00e4ljningsstrategier inkluderar nedladdningsbart inneh\u00e5ll som e-b\u00f6cker, branschrapporter, <a href=\"https:\/\/visme.co\/blog\/white-paper-examples\/\">whitepapers<\/a>, checklistor, videor eller till och med gratis konsultationer.<\/p>\n<p class=\"translation-block\">Till exempel, h\u00e4r \u00e4r en blymagnet som erbjuds av OptinMonster. De n\u00e4mner tydligt de insikter som ska erh\u00e5llas fr\u00e5n e-boken.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/leadmagnet-2_c49c917f8f9c6550416193c609886b8c_800.png\" alt=\"En sk\u00e4rmdump av en OptinMOnster blymagnet som anv\u00e4nds f\u00f6r automatiserad leadgenerering\"><figcaption class=\"translation-block\">OptinMonsters blymagnet<\/figcaption><\/figure>\n<p class=\"translation-block\">Vad du v\u00e4ljer att erbjuda beror naturligtvis p\u00e5 din m\u00e5lgrupp.<\/p>\n<h4 id=\"3ir74\">Fyra saker som g\u00f6r att en lead magnet konverterar:<\/h4>\n<ul>\n<li><strong class=\"translation-block\">Det l\u00f6ser ett verkligt problem:<\/strong> Din lead magnet m\u00e5ste adressera en s\u00f6kintention eller ett problem som din m\u00e5lmarknad aktivt f\u00f6rs\u00f6ker hitta en l\u00f6sning p\u00e5. Om den inte ger dem v\u00e4rde p\u00e5 n\u00e5got s\u00e4tt kommer de inte att ladda ner den.<\/li>\n<li><strong class=\"translation-block\">Det ska bidra till att uppn\u00e5 ett m\u00e5l:<\/strong> Den lead magnet du erbjuder b\u00f6r inte bara prata om det problem som din m\u00e5lmarknad st\u00e5r inf\u00f6r. Den b\u00f6r ocks\u00e5 kunna erbjuda en l\u00f6sning p\u00e5 det, och i ett handlingsbart format.<\/li>\n<li><strong class=\"translation-block\">Den ska vara snabb att sm\u00e4lta:<\/strong> Du kanske har mycket att dela med dig av, men en <a href=\"https:\/\/optinmonster.com\/9-lead-magnets-to-increase-subscribers\/\">blymagnet<\/a> \u00e4r som mest effektivt n\u00e4r det \u00e4r l\u00e4tt att ta till sig. L\u00e4saren ska kunna f\u00f6rst\u00e5 vad som ska tas med direkt och enkelt kunna till\u00e4mpa det. M\u00e5let \u00e4r att inte \u00f6verv\u00e4ldiga dina prospekt!<\/li>\n<li><strong class=\"translation-block\">Den ska erbjuda ett h\u00f6gt v\u00e4rde och visa din expertis:<\/strong> Din lead magnet b\u00f6r anv\u00e4nda mer forskning, h\u00e5rda fakta och exempel i j\u00e4mf\u00f6relse med dina artiklar. Den b\u00f6r erbjuda ett h\u00f6gt v\u00e4rde f\u00f6r prospekten och visa dem att du vet vad du pratar om eller lovar med produkten.<\/li>\n<\/ul>\n<p class=\"translation-block\">Enkelt uttryckt m\u00e5ste du skapa n\u00e5got som \u00e4r s\u00e5 magnetiskt att m\u00e4nniskor vill ge upp sina kontaktuppgifter f\u00f6r att f\u00e5 det.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"82bic\"><strong>3. Erbjud v\u00e4rde i nyhetsfl\u00f6det p\u00e5 LinkedIn och i Facebook-grupper <\/strong><\/h3>\n<p class=\"translation-block\">Den enda v\u00e4gen mot automatiserad leadgenerering \u00e4r att g\u00f6ra \"hj\u00e4lpa din m\u00e5lgrupp\" till en regelbunden rutin - oavsett om det \u00e4r p\u00e5 sociala medier, genom dina egna sociala profiler eller till och med i grupper och samh\u00e4llen som du tillh\u00f6r.<\/p>\n<p class=\"translation-block\">Dela det b\u00e4sta inneh\u00e5llet du st\u00f6ter p\u00e5 i branschen, marknadsstatistik som du har tillg\u00e5ng till och till och med inspirerande statusar som p\u00e5 n\u00e5got s\u00e4tt v\u00e4nder sig till din m\u00e5lgrupp. Se till att du f\u00f6ljer de p\u00e5g\u00e5ende konversationerna i din bransch, engagera dig i relevanta tr\u00e5dar och svara p\u00e5 fr\u00e5gor p\u00e5 ett seri\u00f6st s\u00e4tt utan att vara f\u00f6r s\u00e4ljande.<\/p>\n<p class=\"translation-block\">Hj\u00e4lp din publik p\u00e5 ett autentiskt s\u00e4tt och se hur de flockas kring dig.<\/p>\n<p class=\"translation-block\">H\u00e4r \u00e4r ett exempel. PushOwl m\u00f6jligg\u00f6r webb <a href=\"https:\/\/www.appypie.com\/what-are-push-notifications\">push-meddelanden<\/a> f\u00f6r Shopify-butiker. Teamet \u00e4r en del av m\u00e5nga e-handelsgrupper p\u00e5 Facebook. Ist\u00e4llet f\u00f6r att bara f\u00f6rs\u00f6ka s\u00e4lja sin produkt fokuserar de dock p\u00e5 att erbjuda hj\u00e4lp f\u00f6rst.<\/p>\n<figure class=\"image large\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/Screenshot2019-03-19at9_42_57PM_28ced8a45371b5e84f2bf4d24ba4e0f7_1000.png\" alt=\"En sk\u00e4rmdump av Shopify som ger r\u00e5d i en Facebook-grupp som en del av deras automatiserade leadgenerering\"><\/figure>\n<p class=\"translation-block\">Om du inte \u00e4r s\u00e4ker p\u00e5 hur du anv\u00e4nder LinkedIn eller Facebook f\u00f6r att skapa automatiserad leadgenerering kan du kolla in dessa resurser:<\/p>\n<ul>\n<li class=\"translation-block\"><u><a href=\"https:\/\/blog.salesflare.com\/sv\/startups-playbook-for-att-hitta-b2b-kunder-pa-linkedin-88d95eac58f3\">Startup-f\u00f6retagets Playbook f\u00f6r att hitta B2B-kunder p\u00e5 LinkedIn<\/a><\/u><\/li>\n<li class=\"translation-block\"><u><a href=\"https:\/\/blog.salesflare.com\/sv\/startups-playbook-for-att-hitta-b2b-kunder-pa-facebook-e56e6d6ef8dc\">Startup-f\u00f6retagets Playbook f\u00f6r att hitta B2B-kunder p\u00e5 Facebook<\/a><\/u><\/li>\n<\/ul>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"77d64\"><strong>4. G\u00e5 dit dina kunder \u00e4r <\/strong><\/h3>\n<p class=\"translation-block\">Det r\u00e4cker inte att vara aktiv p\u00e5 Facebook och LinkedIn. S\u00e4tt dig in i tankarna hos det prospekt du vill inleda en konversation med och g\u00e5 dit de \u00e4r.<\/p>\n<p class=\"translation-block\">S\u00e4g att du \u00e4r det h\u00e4r prospektet. Vart v\u00e4nder du dig n\u00e4r du letar efter l\u00f6sningar? Vilken kanal anv\u00e4nder du n\u00e4r du vill fr\u00e5ga branschfolk om f\u00f6rslag? Vilken plattform delar eller engagerar du dig mest i inneh\u00e5ll p\u00e5?<\/p>\n<p class=\"translation-block\">I praktiken kan det inneb\u00e4ra att bli mer aktiv p\u00e5 Slack communities, Quora, Reddit, Product Hunt, recensionssidor, onlineforum eller en hel rad andra kanaler. M\u00e5let h\u00e4r \u00e4r dock inte att spamma dina prospekt med kampanjer f\u00f6r din produkt. Det \u00e4r att erbjuda v\u00e4rde, starta en konversation och engagera dem.<\/p>\n<p class=\"translation-block\">Du vet aldrig vilken konversation som i slut\u00e4ndan leder till en <a href=\"https:\/\/clipchamp.com\/en\/demo-video\/\">produktdemo<\/a> eller ett partnerskap.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"335ke\"><strong>5. Erbjud ett program f\u00f6r v\u00e4rvning <\/strong><\/h3>\n<p class=\"translation-block\">Enligt Nielsens forskning kan h\u00e4nvisningar generera upp till 4x h\u00f6gre konverteringar. De kan ge dig en <a href=\"https:\/\/www.extole.com\/blog\/6-reasons-why-referred-customers-are-your-best-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">25% h\u00f6gre vinstmarginal<\/a>. Men du m\u00e5ste <a href=\"https:\/\/blog.salesflare.com\/sv\/saljrekommendationer\" target=\"_blank\" rel=\"noopener noreferrer\">planera ett remissprogram<\/a> och genomf\u00f6ra det systematiskt.<\/p>\n<p><a href=\"https:\/\/viral-loops.com\/blog\/dropbox-grew-3900-simple-referral-program\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"translation-block\">Dropbox-gr\u00f6n 3900%<\/a> med ett enkelt v\u00e4rvningsprogram.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/dropbox_5daa2585961bfe2ce0de4102d1aee27d_800.png\" alt=\"automatisera generering av leads - dropbox referral program\"><\/figure>\n<p class=\"translation-block\">Nu \u00e4r det uppenbart att du b\u00f6r fokusera p\u00e5 att f\u00f6rs\u00f6ka f\u00f6rst\u00e5 dina befintliga kunder och vad som kan motivera dem att rekommendera din produkt i sitt n\u00e4tverk. Men vad som \u00e4r \u00e4nnu viktigare \u00e4r att de k\u00e4nner till ditt rekommendationsprogram och enkelt kan delta i det.<\/p>\n<p class=\"translation-block\">N\u00e4r din kundbas v\u00e4xer blir det en \u00e4nnu st\u00f6rre utmaning att driva och sp\u00e5ra framg\u00e5ngen med ett v\u00e4rvningsprogram. Det \u00e4r d\u00e4r programvara som FirstPromoter eller PartnerStack kommer in i bilden.<\/p>\n<p class=\"translation-block\">Program som dessa ger dig allt du beh\u00f6ver f\u00f6r att driva ett affiliate-, influencer- eller referralprogram. Plattformarna tar hand om allt fr\u00e5n personliga h\u00e4nvisningsl\u00e4nkar som dina kunder kan dela till noggrann sp\u00e5rning och bel\u00f6ning.<\/p>\n<p class=\"translation-block\">N\u00e4r du s\u00e4tter upp ditt v\u00e4rvningsprogram b\u00f6r du vara uppm\u00e4rksam p\u00e5 hur dina kunder redan interagerar med ditt varum\u00e4rke. Det \u00e4r en indikation p\u00e5 hur de kommer att engagera sig i programmet och vad som kommer att h\u00e5lla dem motiverade.<\/p>\n<p class=\"translation-block\">Ett framg\u00e5ngsrikt v\u00e4rvningsprogram \u00e4r ett utm\u00e4rkt s\u00e4tt att automatisera leadgenerering.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"fp6qh\"><strong>6. F\u00f6rst\u00e4rka muntlig marknadsf\u00f6ring<\/strong><\/h3>\n<p class=\"translation-block\">Du kanske tror att muntlig marknadsf\u00f6ring \u00e4r samma sak som att driva ett remissprogram. Sanningen \u00e4r att de tv\u00e5 strategierna liknar varandra men inte \u00e4r riktigt desamma. Med det f\u00f6rstn\u00e4mnda beh\u00f6ver en kund inte motiveras med en bel\u00f6ning. Allt som kr\u00e4vs \u00e4r en bra upplevelse med ditt f\u00f6retag.<\/p>\n<p class=\"translation-block\">Du kan f\u00f6rst\u00e4rka muntlig marknadsf\u00f6ring f\u00f6r din produkt genom att helt enkelt samla in vad dina kunder s\u00e4ger om dig: fr\u00e5n de tweets de delar till de <a href=\"https:\/\/trustmary.com\/testimonials\/\">recensioner, betyg och vittnesm\u00e5l<\/a> de skriver - samla ihop dem alla.<\/p>\n<p class=\"translation-block\">H\u00e4r \u00e4r ett exempel fr\u00e5n Slack. Deras <u><a href=\"https:\/\/twitter.com\/slackhq\/timelines\/402603838554644480?lang=en\">Slack Wall of Love<\/a><\/u> \u00e4r ett bra s\u00e4tt att se vad m\u00e4nniskor fr\u00e5n hela v\u00e4rlden har att s\u00e4ga om deras produkt.<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.storychief.com\/account_481\/Screenshot2019-03-19at12_16_53AM_54f60349ad4972d6c5747f2f7fbca16b_800.png\" alt=\"automatisera leadgenerering - slack wall of love\"><figcaption class=\"translation-block\">Den slaka k\u00e4rleksv\u00e4ggen<\/figcaption><\/figure>\n<p class=\"translation-block\">Du kan ocks\u00e5 presentera kundber\u00e4ttelser, erfarenheter och anv\u00e4ndningsfall p\u00e5 din blogg eller i form av fallstudier.<\/p>\n<p class=\"translation-block\">Tanken \u00e4r att dina befintliga kunder ska ge dig fler kunder, utan att du beh\u00f6ver be dem om direkta rekommendationer.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3 id=\"7aqp8\"><strong>Slutsats: Automatiserad leadgenerering <\/strong><\/h3>\n<p class=\"translation-block\">Det finns ett antal saker som ett f\u00f6retag m\u00e5ste g\u00f6ra f\u00f6r att v\u00e4xa p\u00e5 en m\u00e5lmarknad. Medan experimenterande med olika <a href=\"https:\/\/botsify.com\/blog\/Growth-Marketing-Tips\">marknadsf\u00f6ringstaktiker<\/a> \u00e4r ett m\u00e5ste idag, \u00e4r det ocks\u00e5 viktigt att h\u00e5lla din pipeline frisk hela tiden. Det \u00e4r d\u00e4r det blir absolut n\u00f6dv\u00e4ndigt att automatisera leadgenerering genom att anv\u00e4nda en blandning av taktik som kommer att leda till varaktiga resultat.<\/p>\n<p class=\"translation-block\">F\u00f6r mer information om hur du v\u00e4xer, kolla in v\u00e5rt blogginl\u00e4gg p\u00e5 <a href=\"https:\/\/blog.salesflare.com\/sv\/6-ways-to-get-your-startups-first-100-customers-7f611caf5253\">Sex idiots\u00e4kra s\u00e4tt att f\u00e5 ditt startup sina f\u00f6rsta 100 kunder<\/a>.<\/p>\n<p><em>\u00c4r du redo f\u00f6r automatiserad leadgenerering? L\u00e5t oss veta vilken taktik som fungerade b\u00e4st f\u00f6r ditt f\u00f6retag. Gl\u00f6m inte heller att lyssna n\u00e4sta vecka f\u00f6r <a href=\"https:\/\/blog.salesflare.com\/sv\/automatisera-saljarbetet-2\">Del tv\u00e5 i v\u00e5r Masterclass i Sales Automation: Hur B2B-f\u00f6retag kan automatisera upps\u00f6kande f\u00f6rs\u00e4ljning<\/a>. <\/em><br>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Prova Salesflare:s CRM\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><br>\n<em class=\"translation-block\">Vi hoppas att du gillade det h\u00e4r inl\u00e4gget. Om du gjorde det, sprid ordet!<\/em><\/p>\n<p>\ud83d\udc49<em> Du kan f\u00f6lja @salesflare p\u00e5<\/em> <em><u><a href=\"https:\/\/twitter.com\/salesflare\">Twitter<\/a><\/u><\/em>, <em><u><a href=\"https:\/\/www.facebook.com\/salesflare\/\">Facebook<\/a><\/u><\/em> <em>och<\/em> <em class=\"translation-block\"><u><a href=\"https:\/\/be.linkedin.com\/company\/salesflare\">LinkedIn<\/a><\/u>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Att f\u00e5 fler leads \u00e4r oerh\u00f6rt viktigt f\u00f6r B2B-f\u00f6rs\u00e4ljning, men ocks\u00e5 en st\u00e4ndig utmaning. Den h\u00e4r guiden kommer att hj\u00e4lpa dig p\u00e5 v\u00e4gen mot automatiserad leadgenerering!<\/p>","protected":false},"author":14,"featured_media":56672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[202,183,62],"tags":[201,200,182,91],"wl_entity_type":[122],"class_list":["post-56671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automation","category-masterclass","category-sales","tag-automation","tag-lead-generation","tag-masterclass","tag-sales","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automated Lead Generation: How To Get A Steady Stream of B2B Leads<\/title>\n<meta name=\"description\" content=\"Getting more leads is incredbily important for B2B sales, but also ever-challenging. This guide will get you on the road to automated lead generation!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/56671\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automated Lead Generation: How To Get A Steady Stream of B2B Leads\" \/>\n<meta property=\"og:description\" content=\"Getting more leads is incredbily important for B2B sales, but also ever-challenging. This guide will get you on the road to automated lead generation!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/56671\" \/>\n<meta property=\"og:site_name\" content=\"Salesflare Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesflare\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/VanhishikhaB\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-21T12:26:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-16T13:24:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vanhishikha Bhargava\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@VanhishikhaB\" \/>\n<meta name=\"twitter:site\" content=\"@salesflare\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vanhishikha Bhargava\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/automated-lead-generation#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/automated-lead-generation\"},\"author\":{\"name\":\"Vanhishikha Bhargava\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/person\\\/82d0c69bbda711603e100c07ed90704e\"},\"headline\":\"How To Automate Lead Generation For B2B Companies\",\"datePublished\":\"2019-03-21T12:26:25+00:00\",\"dateModified\":\"2024-09-16T13:24:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/automated-lead-generation\"},\"wordCount\":1752,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/automated-lead-generation#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg\",\"keywords\":[\"automation\",\"lead generation\",\"masterclass\",\"sales\"],\"articleSection\":[\"Automation\",\"Masterclass\",\"Sales\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/automated-lead-generation\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/automated-lead-generation\",\"name\":\"Automated Lead Generation: How To Get A Steady Stream of B2B Leads\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/automated-lead-generation#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/automated-lead-generation#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg\",\"datePublished\":\"2019-03-21T12:26:25+00:00\",\"dateModified\":\"2024-09-16T13:24:43+00:00\",\"description\":\"Getting more leads is incredbily important for B2B sales, but also ever-challenging. This guide will get you on the road to automated lead generation!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/automated-lead-generation#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.salesflare.com\\\/automated-lead-generation\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/automated-lead-generation#primaryimage\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg\",\"width\":2000,\"height\":1333},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/automated-lead-generation#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.salesflare.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Automate Lead Generation For B2B Companies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/\",\"name\":\"Salesflare Blog\",\"description\":\"On sales, CRM and lead generation.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\",\"name\":\"Salesflare\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/sf-logo-900x160-1.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/sf-logo-900x160-1.jpg\",\"width\":900,\"height\":160,\"caption\":\"Salesflare\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/salesflare\\\/\",\"https:\\\/\\\/x.com\\\/salesflare\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/salesflare\",\"https:\\\/\\\/www.youtube.com\\\/@salesflare\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/person\\\/82d0c69bbda711603e100c07ed90704e\",\"name\":\"Vanhishikha Bhargava\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/11e3592191a35ddc329a0a1d1afff1f39135a41a361ddbc7364d209fc06e5fbe?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/11e3592191a35ddc329a0a1d1afff1f39135a41a361ddbc7364d209fc06e5fbe?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/11e3592191a35ddc329a0a1d1afff1f39135a41a361ddbc7364d209fc06e5fbe?s=96&d=mm&r=g\",\"caption\":\"Vanhishikha Bhargava\"},\"description\":\"I\u2019m a freelance writer at Salesflare, the intelligent sales CRM for small and medium-sized businesses selling B2B. My love for startups and digital has me digging out marketing strategies and exploring tools that can be used for smarter growth. You can connect with me, here.\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/VanhishikhaB\\\/\",\"https:\\\/\\\/www.instagram.com\\\/vanhishikhab\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/vanhishikhab\\\/\",\"https:\\\/\\\/x.com\\\/VanhishikhaB\"],\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/sv\\\/author\\\/vanhishikhabhargava\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Automatiserad blygenerering: Hur man f\u00e5r en stadig str\u00f6m av B2B-leads","description":"Att f\u00e5 fler leads \u00e4r oerh\u00f6rt viktigt f\u00f6r B2B-f\u00f6rs\u00e4ljning, men ocks\u00e5 en st\u00e4ndig utmaning. Den h\u00e4r guiden kommer att hj\u00e4lpa dig p\u00e5 v\u00e4gen mot automatiserad leadgenerering!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/56671","og_locale":"sv_SE","og_type":"article","og_title":"Automated Lead Generation: How To Get A Steady Stream of B2B Leads","og_description":"Getting more leads is incredbily important for B2B sales, but also ever-challenging. This guide will get you on the road to automated lead generation!","og_url":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/56671","og_site_name":"Salesflare Blog","article_publisher":"https:\/\/www.facebook.com\/salesflare\/","article_author":"https:\/\/www.facebook.com\/VanhishikhaB\/","article_published_time":"2019-03-21T12:26:25+00:00","article_modified_time":"2024-09-16T13:24:43+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg","type":"image\/jpeg"}],"author":"Vanhishikha Bhargava","twitter_card":"summary_large_image","twitter_creator":"@VanhishikhaB","twitter_site":"@salesflare","twitter_misc":{"Skriven av":"Vanhishikha Bhargava","Ber\u00e4knad l\u00e4stid":"9 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.salesflare.com\/automated-lead-generation#article","isPartOf":{"@id":"https:\/\/blog.salesflare.com\/automated-lead-generation"},"author":{"name":"Vanhishikha Bhargava","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/person\/82d0c69bbda711603e100c07ed90704e"},"headline":"How To Automate Lead Generation For B2B Companies","datePublished":"2019-03-21T12:26:25+00:00","dateModified":"2024-09-16T13:24:43+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.salesflare.com\/automated-lead-generation"},"wordCount":1752,"publisher":{"@id":"https:\/\/blog.salesflare.com\/fr\/#organization"},"image":{"@id":"https:\/\/blog.salesflare.com\/automated-lead-generation#primaryimage"},"thumbnailUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg","keywords":["automation","lead generation","masterclass","sales"],"articleSection":["Automation","Masterclass","Sales"],"inLanguage":"sv-SE"},{"@type":"WebPage","@id":"https:\/\/blog.salesflare.com\/automated-lead-generation","url":"https:\/\/blog.salesflare.com\/automated-lead-generation","name":"Automatiserad blygenerering: Hur man f\u00e5r en stadig str\u00f6m av B2B-leads","isPartOf":{"@id":"https:\/\/blog.salesflare.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.salesflare.com\/automated-lead-generation#primaryimage"},"image":{"@id":"https:\/\/blog.salesflare.com\/automated-lead-generation#primaryimage"},"thumbnailUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg","datePublished":"2019-03-21T12:26:25+00:00","dateModified":"2024-09-16T13:24:43+00:00","description":"Att f\u00e5 fler leads \u00e4r oerh\u00f6rt viktigt f\u00f6r B2B-f\u00f6rs\u00e4ljning, men ocks\u00e5 en st\u00e4ndig utmaning. Den h\u00e4r guiden kommer att hj\u00e4lpa dig p\u00e5 v\u00e4gen mot automatiserad leadgenerering!","breadcrumb":{"@id":"https:\/\/blog.salesflare.com\/automated-lead-generation#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.salesflare.com\/automated-lead-generation"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/blog.salesflare.com\/automated-lead-generation#primaryimage","url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg","contentUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg","width":2000,"height":1333},{"@type":"BreadcrumbList","@id":"https:\/\/blog.salesflare.com\/automated-lead-generation#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.salesflare.com\/"},{"@type":"ListItem","position":2,"name":"How To Automate Lead Generation For B2B Companies"}]},{"@type":"WebSite","@id":"https:\/\/blog.salesflare.com\/fr\/#website","url":"https:\/\/blog.salesflare.com\/fr\/","name":"Salesflare Blogg","description":"Om f\u00f6rs\u00e4ljning, CRM och leadgenerering.","publisher":{"@id":"https:\/\/blog.salesflare.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.salesflare.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/blog.salesflare.com\/fr\/#organization","name":"Salesflare","url":"https:\/\/blog.salesflare.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/09\/sf-logo-900x160-1.jpg","contentUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/09\/sf-logo-900x160-1.jpg","width":900,"height":160,"caption":"Salesflare"},"image":{"@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesflare\/","https:\/\/x.com\/salesflare","https:\/\/www.linkedin.com\/company\/salesflare","https:\/\/www.youtube.com\/@salesflare"]},{"@type":"Person","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/person\/82d0c69bbda711603e100c07ed90704e","name":"Vanhishikha Bhargava","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/secure.gravatar.com\/avatar\/11e3592191a35ddc329a0a1d1afff1f39135a41a361ddbc7364d209fc06e5fbe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/11e3592191a35ddc329a0a1d1afff1f39135a41a361ddbc7364d209fc06e5fbe?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/11e3592191a35ddc329a0a1d1afff1f39135a41a361ddbc7364d209fc06e5fbe?s=96&d=mm&r=g","caption":"Vanhishikha Bhargava"},"description":"Jag \u00e4r frilansskribent p\u00e5 Salesflare, det intelligenta CRM-systemet f\u00f6r f\u00f6rs\u00e4ljning till sm\u00e5 och medelstora f\u00f6retag som s\u00e4ljer B2B. Min k\u00e4rlek till startups och det digitala f\u00e5r mig att gr\u00e4va fram marknadsf\u00f6ringsstrategier och utforska verktyg som kan anv\u00e4ndas f\u00f6r smartare tillv\u00e4xt. Du kan f\u00e5 kontakt med mig h\u00e4r.","sameAs":["https:\/\/www.facebook.com\/VanhishikhaB\/","https:\/\/www.instagram.com\/vanhishikhab\/","https:\/\/www.linkedin.com\/in\/vanhishikhab\/","https:\/\/x.com\/VanhishikhaB"],"url":"https:\/\/blog.salesflare.com\/sv\/author\/vanhishikhabhargava"}]}},"_wl_alt_label":[],"acf":[],"jetpack_featured_media_url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg","jetpack-related-posts":[{"id":56695,"url":"https:\/\/blog.salesflare.com\/sv\/automatisera-saljarbetet-2","url_meta":{"origin":56671,"position":0},"title":"Hur B2B-f\u00f6retag kan automatisera s\u00e4ljarbetet","author":"Vanhishikha Bhargava","date":"mars 28, 2019","format":false,"excerpt":"Allt arbete som kommer med B2B-f\u00f6rs\u00e4ljning kan vara \u00f6verv\u00e4ldigande. Den h\u00e4r steg-f\u00f6r-steg-guiden ger dig alla de tips du beh\u00f6ver f\u00f6r att automatisera s\u00e4ljarbetet.","rel":"","context":"I \u201dAutomation\u201d","block_context":{"text":"Automation","link":"https:\/\/blog.salesflare.com\/sv\/automation"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_9c27e146c26d7b50055f7760b9833b3b_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_9c27e146c26d7b50055f7760b9833b3b_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_9c27e146c26d7b50055f7760b9833b3b_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_9c27e146c26d7b50055f7760b9833b3b_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_9c27e146c26d7b50055f7760b9833b3b_2000.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_9c27e146c26d7b50055f7760b9833b3b_2000.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":56658,"url":"https:\/\/blog.salesflare.com\/sv\/saljrekommendationer","url_meta":{"origin":56671,"position":1},"title":"Hur man f\u00e5r fler B2B-f\u00f6rs\u00e4ljningsreferenser","author":"Vanhishikha Bhargava","date":"mars 14, 2019","format":false,"excerpt":"Det b\u00e4sta s\u00e4ttet att n\u00e5 din n\u00e4sta kund \u00e4r genom en befintlig kund. L\u00e4r dig hur du bygger ett program f\u00f6r s\u00e4ljreferenser och \u00f6kar dina B2B-f\u00f6rs\u00e4ljningsledningar!","rel":"","context":"I \u201dMasterclass\u201d","block_context":{"text":"Masterclass","link":"https:\/\/blog.salesflare.com\/sv\/masterclass"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_eb853afe985aec8ea5e10d6a4f20a04b_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_eb853afe985aec8ea5e10d6a4f20a04b_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_eb853afe985aec8ea5e10d6a4f20a04b_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_eb853afe985aec8ea5e10d6a4f20a04b_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_eb853afe985aec8ea5e10d6a4f20a04b_2000.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_eb853afe985aec8ea5e10d6a4f20a04b_2000.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":56805,"url":"https:\/\/blog.salesflare.com\/sv\/integrera-saljverktyg-2","url_meta":{"origin":56671,"position":2},"title":"Hur B2B-f\u00f6retag kan integrera s\u00e4ljverktyg","author":"Vanhishikha Bhargava","date":"april 18, 2019","format":false,"excerpt":"Det genomsnittliga B2B-f\u00f6retaget anv\u00e4nder minst 13 molnapplikationer. Anv\u00e4nd den h\u00e4r praktiska guiden f\u00f6r att integrera s\u00e4ljverktyg och g\u00f6ra din s\u00e4ljprocess mer effektiv.","rel":"","context":"I \u201dintegrations\u201d","block_context":{"text":"integrations","link":"https:\/\/blog.salesflare.com\/sv\/integrations"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":56775,"url":"https:\/\/blog.salesflare.com\/sv\/automatisera-kunddata-2","url_meta":{"origin":56671,"position":3},"title":"S\u00e5 kan B2B-f\u00f6retag automatisera kunddata","author":"Vanhishikha Bhargava","date":"april 11, 2019","format":false,"excerpt":"I takt med att du f\u00e5r fler kunder och prospekt blir det allt sv\u00e5rare att hantera all denna data. Automatisera din kunddata och se den st\u00f6rre bilden igen!","rel":"","context":"I \u201dAutomation\u201d","block_context":{"text":"Automation","link":"https:\/\/blog.salesflare.com\/sv\/automation"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":56577,"url":"https:\/\/blog.salesflare.com\/sv\/hantering-av-forsaljningspipeline-pro","url_meta":{"origin":56671,"position":4},"title":"S\u00e5 h\u00e4r hanterar du s\u00e4ljpipelines som ett proffs","author":"Vanhishikha Bhargava","date":"februari 28, 2019","format":false,"excerpt":"F\u00f6rb\u00e4ttra din f\u00f6rs\u00e4ljningsprocess med hantering av s\u00e4ljpipeline. I den h\u00e4r artikeln presenteras en steg-f\u00f6r-steg-guide f\u00f6r hur du hanterar din s\u00e4ljpipeline fr\u00e5n b\u00f6rjan till slut.","rel":"","context":"I \u201dMasterclass\u201d","block_context":{"text":"Masterclass","link":"https:\/\/blog.salesflare.com\/sv\/masterclass"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/02\/5c77b093d6b1b_unsplash-image_22c44c0db069e7031a367326fc01c2e0_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/02\/5c77b093d6b1b_unsplash-image_22c44c0db069e7031a367326fc01c2e0_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/02\/5c77b093d6b1b_unsplash-image_22c44c0db069e7031a367326fc01c2e0_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/02\/5c77b093d6b1b_unsplash-image_22c44c0db069e7031a367326fc01c2e0_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/02\/5c77b093d6b1b_unsplash-image_22c44c0db069e7031a367326fc01c2e0_2000.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/02\/5c77b093d6b1b_unsplash-image_22c44c0db069e7031a367326fc01c2e0_2000.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":56755,"url":"https:\/\/blog.salesflare.com\/sv\/automatisera-uppfoljningen-av-forsaljningen","url_meta":{"origin":56671,"position":5},"title":"Hur B2B-f\u00f6retag kan automatisera s\u00e4ljuppf\u00f6ljning och avslut","author":"Vanhishikha Bhargava","date":"april 4, 2019","format":false,"excerpt":"Uppf\u00f6ljning och avslut av f\u00f6rs\u00e4ljning \u00e4r repetitiva sysslor, vilket g\u00f6r dem till perfekta kandidater f\u00f6r automatisering. F\u00f6lj v\u00e5r steg-f\u00f6r-steg-guide och l\u00e4r dig hur du automatiserar s\u00e4ljuppf\u00f6ljningen!","rel":"","context":"I \u201dAutomation\u201d","block_context":{"text":"Automation","link":"https:\/\/blog.salesflare.com\/sv\/automation"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_d40e5cb677aee0cba89d4f3936777782_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_d40e5cb677aee0cba89d4f3936777782_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_d40e5cb677aee0cba89d4f3936777782_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_d40e5cb677aee0cba89d4f3936777782_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_d40e5cb677aee0cba89d4f3936777782_2000.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_d40e5cb677aee0cba89d4f3936777782_2000.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1504442\/post\/automated-lead-generation","_links":{"self":[{"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/56671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/comments?post=56671"}],"version-history":[{"count":0,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/56671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/media\/56672"}],"wp:attachment":[{"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/media?parent=56671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/categories?post=56671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/tags?post=56671"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/wl_entity_type?post=56671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}