{"id":56468,"date":"2019-01-25T11:14:31","date_gmt":"2019-01-25T09:14:31","guid":{"rendered":"https:\/\/blog.salesflare.com\/define-target-market-segment"},"modified":"2024-10-18T20:06:02","modified_gmt":"2024-10-18T18:06:02","slug":"define-target-market-segment","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/sv\/definiera-malmarknadssegment-2","title":{"rendered":"S\u00e5 definierar du din m\u00e5lmarknad"},"content":{"rendered":"<h1>S\u00e5 definierar du din m\u00e5lmarknad<\/h1>\n<h2 class=\"h2-subheader\"><strong>Masterclass f\u00f6r f\u00f6rs\u00e4ljningspipelines: Del ett<\/strong><\/h2>\n<figure class=\"image regular\"><img decoding=\"async\" src=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_481\/annie-spratt-450566-unsplash_18d03332c76af0cdc4982f0617de165c_800.jpg\" alt=\"en man som siktar p\u00e5 en m\u00e5ltavla som en metafor f\u00f6r en m\u00e5lmarknad\"><\/figure>\n<p class=\"translation-block\">Som grundare av ett nystartat f\u00f6retag, marknadsf\u00f6rare eller s\u00e4ljare \u00e4r en av de viktigaste sakerna du beh\u00f6ver g\u00f6ra att definiera din m\u00e5lmarknad. Det \u00e4r trots allt det som l\u00e4gger grunden f\u00f6r din marknadsf\u00f6ringsstrategi - och som p\u00e5verkar allt fr\u00e5n hur du namnger din produkt, hur du utvecklar den och vilket marknadssegment du i slut\u00e4ndan fokuserar p\u00e5.<\/p>\n<p class=\"translation-block\">Ju b\u00e4ttre du f\u00f6rst\u00e5r din m\u00e5lmarknad, desto n\u00e4rmare kommer du att kunna marknadsf\u00f6ra din produkt till r\u00e4tt m\u00e5lgrupp vid r\u00e4tt tidpunkt. Och i den h\u00e4r lektionen visar vi dig hur du g\u00f6r just det.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3><strong>1. Sammanst\u00e4ll uppgifter om dina nuvarande kunder<\/strong><\/h3>\n<p class=\"translation-block\">P\u00e5 samma s\u00e4tt som du skulle granska dina resurser, ta fram alla uppgifter du har om dina befintliga kunder. Unders\u00f6k var du n\u00e5dde ut till dem eller hur de uppt\u00e4ckte dig, och varf\u00f6r de valde att k\u00f6pa fr\u00e5n dig. Lista de gemensamma egenskaperna, intressena och konverteringscyklerna hos dessa kunder och identifiera de som ger dig mest aff\u00e4rer. Detta hj\u00e4lper dig att komma ig\u00e5ng med att identifiera personer som \u00e4r mer ben\u00e4gna att dra nytta av din produkt, och vice versa.<\/p>\n<p class=\"translation-block\">Om du precis har b\u00f6rjat rekommenderar vi att du sammanst\u00e4ller alla data du samlat in f\u00f6r att skapa ditt <a href=\"https:\/\/www.hotjar.com\/product-research\/\">produktforskningsdokument<\/a>. Skriv ner varf\u00f6r du b\u00f6rjade bygga produkten, var id\u00e9n kom ifr\u00e5n, vilka utmaningar den l\u00f6ser och vilken typ av m\u00e4nniskor som \u00e4r mer ben\u00e4gna att dra nytta av det du erbjuder.<\/p>\n<p class=\"translation-block\">N\u00e5gra datapunkter som du definitivt b\u00f6r titta p\u00e5 \u00e4r bland annat:<\/p>\n<ul>\n<li class=\"translation-block\">Allm\u00e4n demografi (\u00e5lder, geografi, k\u00f6n, spr\u00e5k)<\/li>\n<li class=\"translation-block\">Befattning\/arbetsroll<\/li>\n<li class=\"translation-block\">Bransch- och f\u00f6retagsstorlek<\/li>\n<li class=\"translation-block\">Intressen och m\u00e5l<\/li>\n<li class=\"translation-block\">Utgiftsl\u00e4ge och utgiftsm\u00f6nster<\/li>\n<li class=\"translation-block\">Utmaningar<\/li>\n<\/ul>\n<p class=\"translation-block\">Ett bra s\u00e4tt att f\u00e5 data om ovanst\u00e5ende \u00e4r att titta i ditt CRM, ditt redovisningsprogram eller din databas f\u00f6r att f\u00e5 en bild av de p\u00e5g\u00e5ende konversationerna med befintliga kunder och prospekts. F\u00f6r att ytterligare l\u00e4gga till ett lager av data om samma \u00e4mne kan du unders\u00f6ka mer p\u00e5 LinkedIn och andra sociala mediekanaler. F\u00f6r att f\u00e5 f\u00f6rstahandsinformation kan du dessutom f\u00f6rs\u00f6ka boka in s\u00e5 m\u00e5nga kundintervjuer som m\u00f6jligt.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3><strong>2. Gr\u00e4v djupare i analysen av webbplatsen och sociala medier <\/strong><\/h3>\n<p class=\"translation-block\">N\u00e4r du har sammanst\u00e4llt de uppgifter som \u00e4r l\u00e4ttillg\u00e4ngliga f\u00f6r dig kan du l\u00e4gga till ytterligare ett lager av uppgifter genom att gr\u00e4va djupare i din webbplats och <a href=\"https:\/\/napoleoncat.com\/blog\/social-media-analytics-tools\/\">analys av sociala medier<\/a> f\u00f6r att fylla i luckorna och identifiera dina kunder b\u00e4ttre.<\/p>\n<p class=\"translation-block\">Din webbplatsdata b\u00f6r kunna ber\u00e4tta hur bes\u00f6karna uppt\u00e4cker dig, vilka s\u00f6kord de anv\u00e4nder och vilken kanal de kommer fr\u00e5n. Den h\u00e4r typen av data hj\u00e4lper dig att f\u00f6rst\u00e5 m\u00e5lgruppens psykologi och hur du kan n\u00e5 ut till dem vid r\u00e4tt tidpunkt med r\u00e4tt budskap.<\/p>\n<p class=\"translation-block\">Avsnittet Insight p\u00e5 din Facebook-sida ger dig information om din m\u00e5lgrupps demografi, inklusive liknande sidor som de har gillat eller engagerar sig aktivt i. Avsnittet \"toppinl\u00e4gg\" i Insights ger dig ocks\u00e5 en snabb \u00f6gonblicksbild av vilket inneh\u00e5ll som har fungerat bra f\u00f6r dina konkurrenter. Anv\u00e4nd den h\u00e4r informationen f\u00f6r att utforma en inneh\u00e5llskalender som \u00e4r utformad f\u00f6r h\u00f6gre engagemang.<\/p>\n<figure class=\"image large\"><img decoding=\"async\" src=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_481\/1_5fef39ce2ed4f379e315a2a999a9e628_1000.PNG\" alt=\"En sk\u00e4rmdump av en Facebook Insights-sida som visar information om Facebook-sidor\"><figcaption class=\"translation-block\">Skriv bildtext (valfritt)<\/figcaption><\/figure>\n<p class=\"translation-block\">P\u00e5 samma s\u00e4tt kan du logga in p\u00e5 Google Analytics f\u00f6r att ta reda p\u00e5 hur m\u00e4nniskor n\u00e5r din webbplats. Om du g\u00e5r till \"Audience\" kan du ta reda p\u00e5 djupg\u00e5ende data om din m\u00e5lgrupp - deras demografi, intressen, geografi, beteende, den teknik som anv\u00e4nds och till och med deras interaktion med din webbplats med \"anv\u00e4ndarfl\u00f6den\".<\/p>\n<figure class=\"image large\"><img decoding=\"async\" src=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_481\/2_7efd79f17b04c1fa5eda77902dc1502d_1000.PNG\" alt=\"En sk\u00e4rmdump av ett diagram \u00f6ver bes\u00f6karfl\u00f6det fr\u00e5n Google Analytics\"><\/figure>\n<p class=\"translation-block\">Att sp\u00e5ra och registrera s\u00e5dana data medan du definierar din m\u00e5lmarknad hj\u00e4lper dig ocks\u00e5 att identifiera vad som h\u00e5ller bes\u00f6karna engagerade p\u00e5 din webbplats, var de hoppar av och hur du kan optimera sidorna f\u00f6r att konvertera s\u00e5 m\u00e5nga av dem som m\u00f6jligt. Med Google Analytics kan du ocks\u00e5 gr\u00e4va djupare i trafikk\u00e4llan - vilket hj\u00e4lper dig att f\u00f6rst\u00e5 vilken kanal som fungerar b\u00e4st f\u00f6r vilket kundsegment.<\/p>\n<p class=\"translation-block\">\u00c4ven om Google Analytics \u00e4r en sj\u00e4lvklarhet f\u00f6r de flesta av oss, finns det andra verktyg som Sprout Social och AgoraPulse som ger dig anv\u00e4ndbara insikter fr\u00e5n flera kanaler p\u00e5 en samlad instrumentpanel.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3><strong>3. \u00d6vervaka dina konkurrenter <\/strong><\/h3>\n<p class=\"translation-block\">Nu n\u00e4r du har dokumenterat vilka som redan interagerar med ditt f\u00f6retag och som eventuellt kan vara intresserade av det du erbjuder, \u00e4r det dags att unders\u00f6ka vad som intresserar dem ut\u00f6ver dig - s\u00e4rskilt dina konkurrenter.<\/p>\n<p class=\"translation-block\">\u00c4ven om du inte kommer att f\u00e5 tillg\u00e5ng till alla insikter om dina konkurrenters publikengagemang kan du ta en titt p\u00e5 deras webbplatser och sociala mediekanaler f\u00f6r att bed\u00f6ma hur de n\u00e4rmar sig sina m\u00e5lmarknader. Allt fr\u00e5n deras webbtexter till de illustrationer de anv\u00e4nder f\u00f6r att f\u00f6rklara vad de g\u00f6r \u00e4r en indikation p\u00e5 vad som fungerar i ditt m\u00e5lsegment (eller inte) och ger dig d\u00e4rf\u00f6r ett f\u00f6rspr\u00e5ng n\u00e4r det g\u00e4ller vad du beh\u00f6ver g\u00f6ra f\u00f6r att positionera dig b\u00e4ttre.<\/p>\n<p class=\"translation-block\">Dessutom finns det verktyg som SEMrush och Ahrefs som ger dig insikter i de s\u00f6kord som dina konkurrenter riktar in sig p\u00e5, de webbplatser som ger maximal trafik f\u00f6r dem, de betalda kampanjer de k\u00f6r, f\u00f6r att bara n\u00e4mna n\u00e5gra. Det \u00e4r en god id\u00e9 att notera alla uppgifter som \u00e4r relevanta f\u00f6r ditt dokumenterade m\u00e5lgruppssegment f\u00f6r att f\u00f6rb\u00e4ttra dina meddelanden.<\/p>\n<p class=\"translation-block\">Om du till exempel erbjuder en <a href=\"https:\/\/www.appsflyer.com\/resources\/guides\/app-marketing\/\">appmarknadsf\u00f6ringssvit<\/a>, kan du k\u00f6ra din konkurrentl\u00e4nk f\u00f6r analys p\u00e5 Ahrefs. Som du kan se h\u00e4r i sk\u00e4rmdumpen pekar verktyget ut sina toppresterande sidor och det inneh\u00e5ll som de t\u00e4cker. Om du g\u00e5r \u00f6ver till sidorna kan du ytterligare f\u00e5 insikter i vilka meddelanden de anv\u00e4nder, vilka problem de f\u00f6rs\u00f6ker ta itu med och optimera dina i enlighet d\u00e4rmed.<\/p>\n<figure class=\"image large\"><img decoding=\"async\" src=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_481\/3_4bf46d369c491453905e9ea15c7e62d8_1000.PNG\" alt=\"En sk\u00e4rmdump av en href-sida som visar en backlink-profil f\u00f6r https:\/\/www.getsocial.im\"><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3><strong>4. Dokumentera dina kundprofiler<\/strong><\/h3>\n<p class=\"translation-block\">N\u00e4r du har identifierat de viktigaste datapunkterna som definierar din m\u00e5lmarknad \u00e4r det dags att ytterligare ge form \u00e5t ditt dokument genom att skapa \"kundpersonas\". Syftet med att skapa kundpersonas \u00e4r att kunna definiera en individ utifr\u00e5n demografi, intressen, preferenser, k\u00f6pkraft, utmaningar och de l\u00f6sningar de letar efter.<\/p>\n<p class=\"translation-block\">P\u00e5 samma s\u00e4tt som det \u00e4r viktigt att g\u00f6ra lite efterforskningar om den person du ska ha ett m\u00f6te med, m\u00e5ste du veta lite om dem och vad de g\u00f6r f\u00f6r att kunna ha ett meningsfullt samtal med dina kunder.<\/p>\n<p class=\"translation-block\">Ett bra s\u00e4tt att b\u00f6rja den h\u00e4r \u00f6vningen \u00e4r att <a href=\"https:\/\/forms.app\/en\/survey-maker\">genomf\u00f6ra en kund-\/prospektunders\u00f6kning<\/a> eller en djupg\u00e5ende unders\u00f6kning f\u00f6r att kunna skriva ner allt som definierar din \"idealkund\".<\/p>\n<p class=\"translation-block\">F\u00f6r att g\u00f6ra saker \u00e4nnu enklare, g\u00e5 \u00f6ver till \"<u><a href=\"https:\/\/www.hubspot.com\/make-my-persona\">Make my Persona<\/a><\/u>\" av HubSpot. Verktyget hj\u00e4lper dig att skapa k\u00f6parpersonas som kan anv\u00e4ndas i olika team f\u00f6r marknadsf\u00f6ring, f\u00f6rs\u00e4ljning och mer. Det leder dig steg f\u00f6r steg genom processen och ber\u00e4ttar varf\u00f6r varje steg \u00e4r viktigt att slutf\u00f6ra.<\/p>\n<p><strong class=\"translation-block\">Proffstips:<\/strong> Kom ih\u00e5g att g\u00f6ra en tydlig \u00e5tskillnad mellan var och en av dina personas.<\/p>\n<p class=\"translation-block\">Anledningen till att du skapar personas \u00e4r att du ska kunna skr\u00e4ddarsy upplevelsen och marknadsf\u00f6ringsstrategierna f\u00f6r de olika m\u00e5lsegmenten i din publik. Om allt \u00f6verlappar varandra kommer du bara att anv\u00e4nda samma marknadsf\u00f6ringsmeddelande f\u00f6r dem alla, vilket minskar det engagemang som du annars skulle kunna generera.<\/p>\n<p class=\"translation-block\">B\u00f6rja med att analysera dina mest framg\u00e5ngsrika kunder. Detta kommer att hj\u00e4lpa dig att skapa din k\u00e4rnpersona och ge dig v\u00e4gledning f\u00f6r att skapa n\u00e4sta. Om du inte har tillr\u00e4ckligt med data f\u00f6r att skapa tre personas, h\u00e5ll dig till tv\u00e5 tills du har det. Det finns ingen anledning att sprida ut sig f\u00f6r mycket.<\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3><strong>5. Tydligt ange v\u00e4rdeerbjudandet f\u00f6r din produkt och tj\u00e4nst <\/strong><\/h3>\n<p class=\"translation-block\">Din produkt eller tj\u00e4nst kan ha o\u00e4ndligt m\u00e5nga funktioner att erbjuda, men den listan \u00e4r till ingen nytta om ditt m\u00e5lsegment inte kan f\u00f6rst\u00e5 hur de skulle kunna vara till nytta f\u00f6r dem eller identifiera hur du skiljer dig fr\u00e5n dina konkurrenter. Du m\u00e5ste tydligt koppla ett v\u00e4rdeerbjudande till de problem som olika kundpersonas st\u00e5r inf\u00f6r.<\/p>\n<figure class=\"image large\"><img decoding=\"async\" src=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_481\/4_159944800b2656a13cfafc5a9185c126_1000.PNG\" alt=\"Ett diagram som visar den s\u00e5 kallade Value Proposition Canvas, som hj\u00e4lper dig att hitta ditt m\u00e5lmarknadssegment\"><\/figure>\n<p><em class=\"translation-block\"><u><a href=\"https:\/\/www.smartsheet.com\/value-proposition-positioning-templates\">k\u00e4lla<\/a><\/u><\/em><\/p>\n<p class=\"translation-block\">L\u00e5t oss ge dig ett enkelt exempel. IKEA \u00e4r popul\u00e4rt f\u00f6r tv\u00e5 saker bland m\u00e5nga andra - hur budgetv\u00e4nliga de \u00e4r och deras smarta m\u00f6belfunktioner. Medan ett m\u00e5lgruppssegment kan reagera p\u00e5 ett budskap som talar om deras funktionalitet, kan det andra vara mer ben\u00e4gna att engagera sig i varum\u00e4rket n\u00e4r de vet hur kostnadseffektiva deras produkter \u00e4r. Samma psykologi g\u00e4ller n\u00e4r du skapar din m\u00e5lgruppsanalys f\u00f6r vilken bransch som helst.<\/p>\n<p class=\"translation-block\">Ett enkelt s\u00e4tt att g\u00f6ra detta \u00e4r att ta h\u00e4nsyn till personanamnen och skapa ett enkelt uttalande som referens. Detta uttalande b\u00f6r inneh\u00e5lla vilken persona du v\u00e4nder dig till - deras exempelnamn, vad du erbjuder dem, vilka av deras m\u00e5l det kommer att hj\u00e4lpa dem att uppn\u00e5 och vilket budskap din konkurrent anv\u00e4nder f\u00f6r att rikta sig till dem.<\/p>\n<p class=\"translation-block\">H\u00e4r \u00e4r en enkel mall fr\u00e5n <u><a href=\"https:\/\/strategyzer.com\/vpd\">Strategyzer<\/a><\/u>:<\/p>\n<figure class=\"image regular\"><img decoding=\"async\" src=\"https:\/\/d2ijz6o5xay1xq.cloudfront.net\/account_481\/5_a4f020b35f1f45435da8e8c33ef285e9_800.PNG\" alt=\"Ett exempel p\u00e5 en Value Proposition Template som anv\u00e4nds f\u00f6r att skapa kundpersonas\"><\/figure>\n<p class=\"translation-block\">\u00a0<\/p>\n<h3><strong>6. Se \u00f6ver och optimera din m\u00e5lmarknad och dina personas<\/strong><\/h3>\n<p class=\"translation-block\">N\u00e4r du b\u00f6rjar n\u00e5 ut till de kundpersonas som du definierade tidigare b\u00f6r du kontinuerligt \u00e5terkomma till dina unders\u00f6kningar och optimera dem baserat p\u00e5 de svar du f\u00e5r och p\u00e5 kundens livscykel.<\/p>\n<p class=\"translation-block\">Det \u00e4r viktigt att forts\u00e4tta f\u00f6rfina din m\u00e5lmarknad och dina kundpersonas n\u00e4r du v\u00e4xer och f\u00e5r mer data, eftersom det kommer att ge dig en tydligare bild av vem som utg\u00f6r din verkliga m\u00e5lmarknad. Detta hj\u00e4lper dig att identifiera <a href=\"https:\/\/getleado.com\/ideal-customer-profile\/\">idealkunder<\/a> b\u00e4ttre. Forts\u00e4tt att prata och lyssna p\u00e5 m\u00e4nniskor eftersom din kundf\u00f6rst\u00e5else kommer att g\u00f6ra eller bryta ditt f\u00f6retag och l\u00e4gga grunden f\u00f6r allt annat du g\u00f6r.<\/p>\n<p class=\"translation-block\">Se till att din m\u00e5lgrupp alltid \u00e4r i fas med aktuella trender, annars kan det sluta med att du f\u00f6rlorar marknadsm\u00f6jligheter till konkurrenterna.<\/p>\n<p class=\"translation-block\">N\u00e4r du har definierat din m\u00e5lmarknad och dina kundpersonligheter ska du dokumentera dem separat och l\u00e5ta ditt team ta del av dem. Det \u00e4r viktigt att de h\u00e5ller sig uppdaterade med uppgifterna; detta s\u00e4kerst\u00e4ller att du har ett konsekvent budskap i alla kanaler och under hela kundens livscykel.<\/p>\n<p>\u00c4r du redo att anv\u00e4nda all din forskning? Klicka dig vidare till <a href=\"https:\/\/blog.salesflare.com\/sv\/huvudlista-2\" class=\"translation-block\">Del tv\u00e5 i v\u00e5r Sales Pipeline Masterclass: <em>Hur du bygger din B2B-leadlista!<\/em><\/a><\/p>\n<p class=\"translation-block\">\u00a0<\/p>\n<p><em>\"Detta inl\u00e4gg \u00e4r del ett i en ny <a href=\"https:\/\/salesflare.com\/masterclasses\/sales-pipeline\"><strong>M\u00e4starklass<\/strong> serie om hur du bygger upp din s\u00e4ljpipeline<\/a>. Att bygga en stark <a href=\"https:\/\/blog.salesflare.com\/sv\/forsaljningspipeline-2\">f\u00f6rs\u00e4ljningspipeline<\/a> \u00e4r #1 nyckeln till f\u00f6rs\u00e4ljningsframg\u00e5ng. Det \u00e4r d\u00e4rf\u00f6r vi har skapat den h\u00e4r oumb\u00e4rliga steg-f\u00f6r-steg-guiden f\u00f6r att l\u00e4ra dig hur du bygger upp din pipeline p\u00e5 r\u00e4tt s\u00e4tt.\" - Jeroen Corthout, medgrundare <a href=\"https:\/\/salesflare.com\">Salesflare<\/a><\/em><br>\n\n    <figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\">\n      <a href=\"https:\/\/salesflare.com\">\n        <picture>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.avif 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.avif 2x\" \n            type=\"image\/avif\" \/>\n          <source \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            type=\"image\/png\" \/>\n          <img decoding=\"async\" \n            src=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png\" \n            srcset=\"https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-800.png 1x,                     https:\/\/lib.salesflare.com\/images\/sf-blog-footer-transparent-1600.png 2x\" \n            alt=\"Prova Salesflare:s CRM\" \/>\n        <\/picture>\n      <\/a>\n    <\/figure><br>\n<em class=\"translation-block\">Vi hoppas att du gillade det h\u00e4r inl\u00e4gget. Om du gjorde det, sprid ordet!<\/em><\/p>\n<p>\ud83d\udc49<em> Du kan f\u00f6lja @salesflare p\u00e5<\/em> <em><u><a href=\"https:\/\/twitter.com\/salesflare\">Twitter<\/a><\/u><\/em>, <em><u><a href=\"https:\/\/www.facebook.com\/salesflare\/\">Facebook<\/a><\/u><\/em> <em>och<\/em> <em class=\"translation-block\"><u><a href=\"https:\/\/be.linkedin.com\/company\/salesflare\">LinkedIn<\/a><\/u>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>En tydligt definierad m\u00e5lmarknad \u00e4r det f\u00f6rsta steget f\u00f6r att bygga den perfekta s\u00e4ljpipelinen. L\u00e4r dig hur du tar dig an den utmaningen i del ett av v\u00e5r Sales Pipeline Masterclas.<\/p>","protected":false},"author":14,"featured_media":56469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[183,62],"tags":[95,182,91,179],"wl_entity_type":[122],"class_list":["post-56468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-masterclass","category-sales","tag-guide","tag-masterclass","tag-sales","tag-sales-pipeline","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Target Market Definition How-To (Sales Pipeline Masterclass: Part One)<\/title>\n<meta name=\"description\" content=\"A target market that&#039;s clearly defined is an essential first step to building the perfect sales pipeline. Find out how to, in our Sales Pipeline Masterclas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/56468\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Target Market Definition How-To (Sales Pipeline Masterclass: Part One)\" \/>\n<meta property=\"og:description\" content=\"A target market that&#039;s clearly defined is an essential first step to building the perfect sales pipeline. Find out how to, in our Sales Pipeline Masterclas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/56468\" \/>\n<meta property=\"og:site_name\" content=\"Salesflare Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesflare\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/VanhishikhaB\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-25T09:14:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-18T18:06:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/annie-spratt-450566-unsplash_18d03332c76af0cdc4982f0617de165c_2000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vanhishikha Bhargava\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@VanhishikhaB\" \/>\n<meta name=\"twitter:site\" content=\"@salesflare\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vanhishikha Bhargava\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/define-target-market-segment#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/define-target-market-segment\"},\"author\":{\"name\":\"Vanhishikha Bhargava\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/person\\\/82d0c69bbda711603e100c07ed90704e\"},\"headline\":\"How To Define Your Target Market\",\"datePublished\":\"2019-01-25T09:14:31+00:00\",\"dateModified\":\"2024-10-18T18:06:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/define-target-market-segment\"},\"wordCount\":1714,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/define-target-market-segment#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/annie-spratt-450566-unsplash_18d03332c76af0cdc4982f0617de165c_2000.jpg\",\"keywords\":[\"guide\",\"masterclass\",\"sales\",\"sales pipeline\"],\"articleSection\":[\"Masterclass\",\"Sales\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/define-target-market-segment\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/define-target-market-segment\",\"name\":\"Target Market Definition How-To (Sales Pipeline Masterclass: Part One)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/define-target-market-segment#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/define-target-market-segment#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/annie-spratt-450566-unsplash_18d03332c76af0cdc4982f0617de165c_2000.jpg\",\"datePublished\":\"2019-01-25T09:14:31+00:00\",\"dateModified\":\"2024-10-18T18:06:02+00:00\",\"description\":\"A target market that's clearly defined is an essential first step to building the perfect sales pipeline. Find out how to, in our Sales Pipeline Masterclas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/define-target-market-segment#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.salesflare.com\\\/define-target-market-segment\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/define-target-market-segment#primaryimage\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/annie-spratt-450566-unsplash_18d03332c76af0cdc4982f0617de165c_2000.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/annie-spratt-450566-unsplash_18d03332c76af0cdc4982f0617de165c_2000.jpg\",\"width\":2000,\"height\":1500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/define-target-market-segment#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.salesflare.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Define Your Target Market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/\",\"name\":\"Salesflare Blog\",\"description\":\"On sales, CRM and lead generation.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\",\"name\":\"Salesflare\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/sf-logo-900x160-1.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/sf-logo-900x160-1.jpg\",\"width\":900,\"height\":160,\"caption\":\"Salesflare\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/salesflare\\\/\",\"https:\\\/\\\/x.com\\\/salesflare\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/salesflare\",\"https:\\\/\\\/www.youtube.com\\\/@salesflare\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/person\\\/82d0c69bbda711603e100c07ed90704e\",\"name\":\"Vanhishikha Bhargava\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/11e3592191a35ddc329a0a1d1afff1f39135a41a361ddbc7364d209fc06e5fbe?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/11e3592191a35ddc329a0a1d1afff1f39135a41a361ddbc7364d209fc06e5fbe?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/11e3592191a35ddc329a0a1d1afff1f39135a41a361ddbc7364d209fc06e5fbe?s=96&d=mm&r=g\",\"caption\":\"Vanhishikha Bhargava\"},\"description\":\"I\u2019m a freelance writer at Salesflare, the intelligent sales CRM for small and medium-sized businesses selling B2B. My love for startups and digital has me digging out marketing strategies and exploring tools that can be used for smarter growth. You can connect with me, here.\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/VanhishikhaB\\\/\",\"https:\\\/\\\/www.instagram.com\\\/vanhishikhab\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/vanhishikhab\\\/\",\"https:\\\/\\\/x.com\\\/VanhishikhaB\"],\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/sv\\\/author\\\/vanhishikhabhargava\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"S\u00e5 h\u00e4r definierar du m\u00e5lmarknaden (Sales Pipeline Masterclass: Del ett)","description":"En tydligt definierad m\u00e5lmarknad \u00e4r ett viktigt f\u00f6rsta steg f\u00f6r att bygga den perfekta s\u00e4ljpipelinen. Ta reda p\u00e5 hur du g\u00f6r det i v\u00e5r Sales Pipeline Masterclas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/56468","og_locale":"sv_SE","og_type":"article","og_title":"Target Market Definition How-To (Sales Pipeline Masterclass: Part One)","og_description":"A target market that's clearly defined is an essential first step to building the perfect sales pipeline. Find out how to, in our Sales Pipeline Masterclas.","og_url":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/56468","og_site_name":"Salesflare Blog","article_publisher":"https:\/\/www.facebook.com\/salesflare\/","article_author":"https:\/\/www.facebook.com\/VanhishikhaB\/","article_published_time":"2019-01-25T09:14:31+00:00","article_modified_time":"2024-10-18T18:06:02+00:00","og_image":[{"width":2000,"height":1500,"url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/annie-spratt-450566-unsplash_18d03332c76af0cdc4982f0617de165c_2000.jpg","type":"image\/jpeg"}],"author":"Vanhishikha Bhargava","twitter_card":"summary_large_image","twitter_creator":"@VanhishikhaB","twitter_site":"@salesflare","twitter_misc":{"Skriven av":"Vanhishikha Bhargava","Ber\u00e4knad l\u00e4stid":"10 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.salesflare.com\/define-target-market-segment#article","isPartOf":{"@id":"https:\/\/blog.salesflare.com\/define-target-market-segment"},"author":{"name":"Vanhishikha Bhargava","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/person\/82d0c69bbda711603e100c07ed90704e"},"headline":"How To Define Your Target Market","datePublished":"2019-01-25T09:14:31+00:00","dateModified":"2024-10-18T18:06:02+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.salesflare.com\/define-target-market-segment"},"wordCount":1714,"publisher":{"@id":"https:\/\/blog.salesflare.com\/fr\/#organization"},"image":{"@id":"https:\/\/blog.salesflare.com\/define-target-market-segment#primaryimage"},"thumbnailUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/annie-spratt-450566-unsplash_18d03332c76af0cdc4982f0617de165c_2000.jpg","keywords":["guide","masterclass","sales","sales pipeline"],"articleSection":["Masterclass","Sales"],"inLanguage":"sv-SE"},{"@type":"WebPage","@id":"https:\/\/blog.salesflare.com\/define-target-market-segment","url":"https:\/\/blog.salesflare.com\/define-target-market-segment","name":"S\u00e5 h\u00e4r definierar du m\u00e5lmarknaden (Sales Pipeline Masterclass: Del ett)","isPartOf":{"@id":"https:\/\/blog.salesflare.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.salesflare.com\/define-target-market-segment#primaryimage"},"image":{"@id":"https:\/\/blog.salesflare.com\/define-target-market-segment#primaryimage"},"thumbnailUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/annie-spratt-450566-unsplash_18d03332c76af0cdc4982f0617de165c_2000.jpg","datePublished":"2019-01-25T09:14:31+00:00","dateModified":"2024-10-18T18:06:02+00:00","description":"En tydligt definierad m\u00e5lmarknad \u00e4r ett viktigt f\u00f6rsta steg f\u00f6r att bygga den perfekta s\u00e4ljpipelinen. Ta reda p\u00e5 hur du g\u00f6r det i v\u00e5r Sales Pipeline Masterclas.","breadcrumb":{"@id":"https:\/\/blog.salesflare.com\/define-target-market-segment#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.salesflare.com\/define-target-market-segment"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/blog.salesflare.com\/define-target-market-segment#primaryimage","url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/annie-spratt-450566-unsplash_18d03332c76af0cdc4982f0617de165c_2000.jpg","contentUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/annie-spratt-450566-unsplash_18d03332c76af0cdc4982f0617de165c_2000.jpg","width":2000,"height":1500},{"@type":"BreadcrumbList","@id":"https:\/\/blog.salesflare.com\/define-target-market-segment#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.salesflare.com\/"},{"@type":"ListItem","position":2,"name":"How To Define Your Target Market"}]},{"@type":"WebSite","@id":"https:\/\/blog.salesflare.com\/fr\/#website","url":"https:\/\/blog.salesflare.com\/fr\/","name":"Salesflare Blogg","description":"Om f\u00f6rs\u00e4ljning, CRM och leadgenerering.","publisher":{"@id":"https:\/\/blog.salesflare.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.salesflare.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/blog.salesflare.com\/fr\/#organization","name":"Salesflare","url":"https:\/\/blog.salesflare.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/09\/sf-logo-900x160-1.jpg","contentUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/09\/sf-logo-900x160-1.jpg","width":900,"height":160,"caption":"Salesflare"},"image":{"@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesflare\/","https:\/\/x.com\/salesflare","https:\/\/www.linkedin.com\/company\/salesflare","https:\/\/www.youtube.com\/@salesflare"]},{"@type":"Person","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/person\/82d0c69bbda711603e100c07ed90704e","name":"Vanhishikha Bhargava","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/secure.gravatar.com\/avatar\/11e3592191a35ddc329a0a1d1afff1f39135a41a361ddbc7364d209fc06e5fbe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/11e3592191a35ddc329a0a1d1afff1f39135a41a361ddbc7364d209fc06e5fbe?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/11e3592191a35ddc329a0a1d1afff1f39135a41a361ddbc7364d209fc06e5fbe?s=96&d=mm&r=g","caption":"Vanhishikha Bhargava"},"description":"Jag \u00e4r frilansskribent p\u00e5 Salesflare, det intelligenta CRM-systemet f\u00f6r f\u00f6rs\u00e4ljning till sm\u00e5 och medelstora f\u00f6retag som s\u00e4ljer B2B. Min k\u00e4rlek till startups och det digitala f\u00e5r mig att gr\u00e4va fram marknadsf\u00f6ringsstrategier och utforska verktyg som kan anv\u00e4ndas f\u00f6r smartare tillv\u00e4xt. Du kan f\u00e5 kontakt med mig h\u00e4r.","sameAs":["https:\/\/www.facebook.com\/VanhishikhaB\/","https:\/\/www.instagram.com\/vanhishikhab\/","https:\/\/www.linkedin.com\/in\/vanhishikhab\/","https:\/\/x.com\/VanhishikhaB"],"url":"https:\/\/blog.salesflare.com\/sv\/author\/vanhishikhabhargava"}]}},"_wl_alt_label":[],"acf":[],"jetpack_featured_media_url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/annie-spratt-450566-unsplash_18d03332c76af0cdc4982f0617de165c_2000.jpg","jetpack-related-posts":[{"id":56483,"url":"https:\/\/blog.salesflare.com\/sv\/huvudlista-2","url_meta":{"origin":56468,"position":0},"title":"S\u00e5 h\u00e4r bygger du din B2B-leadlista","author":"Vanhishikha Bhargava","date":"januari 31, 2019","format":false,"excerpt":"Att bygga en B2B-leadlista \u00e4r n\u00e4sta steg n\u00e4r du har definierat din m\u00e5lmarknad. Ta dig an denna utmaning fr\u00e5n fem olika h\u00e5ll med denna omfattande guide.","rel":"","context":"I \u201dB2B\u201d","block_context":{"text":"B2B","link":"https:\/\/blog.salesflare.com\/sv\/b2b"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/ig-441002647188891125_334008288_2eb2afb6d9346a01e8763987874678a2_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/ig-441002647188891125_334008288_2eb2afb6d9346a01e8763987874678a2_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/ig-441002647188891125_334008288_2eb2afb6d9346a01e8763987874678a2_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/ig-441002647188891125_334008288_2eb2afb6d9346a01e8763987874678a2_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/ig-441002647188891125_334008288_2eb2afb6d9346a01e8763987874678a2_2000.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/01\/ig-441002647188891125_334008288_2eb2afb6d9346a01e8763987874678a2_2000.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":56775,"url":"https:\/\/blog.salesflare.com\/sv\/automatisera-kunddata-2","url_meta":{"origin":56468,"position":1},"title":"S\u00e5 kan B2B-f\u00f6retag automatisera kunddata","author":"Vanhishikha Bhargava","date":"april 11, 2019","format":false,"excerpt":"I takt med att du f\u00e5r fler kunder och prospekt blir det allt sv\u00e5rare att hantera all denna data. Automatisera din kunddata och se den st\u00f6rre bilden igen!","rel":"","context":"I \u201dAutomation\u201d","block_context":{"text":"Automation","link":"https:\/\/blog.salesflare.com\/sv\/automation"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_b4d80cb7cba337ac93359e4af284f2af_2000.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":56505,"url":"https:\/\/blog.salesflare.com\/sv\/forsaljningsstrategi-kalla-forsaljningsledningar","url_meta":{"origin":56468,"position":2},"title":"Metoder f\u00f6r f\u00f6rs\u00e4ljningsstrategi: S\u00e5 h\u00e4r v\u00e4rmer du upp dina B2B-leads","author":"Vanhishikha Bhargava","date":"februari 7, 2019","format":false,"excerpt":"Kall f\u00f6rs\u00e4ljning \u00e4r skr\u00e4mmande. Denna arsenal av s\u00e4ljmetoder hj\u00e4lper dig att ta itu med din lista \u00f6ver B2B-leads. Den h\u00e4r artikeln \u00e4r del tre av v\u00e5r Sales Pipeline Masterclass.","rel":"","context":"I \u201dGuide\u201d","block_context":{"text":"Guide","link":"https:\/\/blog.salesflare.com\/sv\/guide"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/02\/nicholas-peloso-302839-unsplash_db41ce31dc1f2b97a25de1210d7159e7_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/02\/nicholas-peloso-302839-unsplash_db41ce31dc1f2b97a25de1210d7159e7_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/02\/nicholas-peloso-302839-unsplash_db41ce31dc1f2b97a25de1210d7159e7_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/02\/nicholas-peloso-302839-unsplash_db41ce31dc1f2b97a25de1210d7159e7_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/02\/nicholas-peloso-302839-unsplash_db41ce31dc1f2b97a25de1210d7159e7_2000.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/02\/nicholas-peloso-302839-unsplash_db41ce31dc1f2b97a25de1210d7159e7_2000.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":57210,"url":"https:\/\/blog.salesflare.com\/sv\/innehallsstrategi","url_meta":{"origin":56468,"position":3},"title":"Bygg en inneh\u00e5llsstrategi i 5 steg: Sluta sl\u00f6sa bort din tid p\u00e5 inneh\u00e5ll (s\u00e5vida du inte har en strategi)","author":"Anouck Meier","date":"augusti 22, 2019","format":false,"excerpt":"Uppt\u00e4ck vilka 5 enkla steg du kan ta f\u00f6r att utveckla en stark inneh\u00e5llsstrategi.","rel":"","context":"I \u201dMasterclass\u201d","block_context":{"text":"Masterclass","link":"https:\/\/blog.salesflare.com\/sv\/masterclass"},"img":{"alt_text":"Build a Content Strategy in 5 Steps: Stop Wasting Your Time on Content (Unless You\u2019ve Got a Strategy)","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/08\/content-strategy-map_a7fa5357ea3dd34aa5987c974fdea5b3_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/08\/content-strategy-map_a7fa5357ea3dd34aa5987c974fdea5b3_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/08\/content-strategy-map_a7fa5357ea3dd34aa5987c974fdea5b3_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/08\/content-strategy-map_a7fa5357ea3dd34aa5987c974fdea5b3_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/08\/content-strategy-map_a7fa5357ea3dd34aa5987c974fdea5b3_2000.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":56671,"url":"https:\/\/blog.salesflare.com\/sv\/automatiserad-leadgenerering","url_meta":{"origin":56468,"position":4},"title":"S\u00e5 automatiserar du leadgenerering f\u00f6r B2B-f\u00f6retag","author":"Vanhishikha Bhargava","date":"mars 21, 2019","format":false,"excerpt":"Att f\u00e5 fler leads \u00e4r oerh\u00f6rt viktigt f\u00f6r B2B-f\u00f6rs\u00e4ljning, men ocks\u00e5 en st\u00e4ndig utmaning. Den h\u00e4r guiden kommer att hj\u00e4lpa dig p\u00e5 v\u00e4gen mot automatiserad leadgenerering!","rel":"","context":"I \u201dAutomation\u201d","block_context":{"text":"Automation","link":"https:\/\/blog.salesflare.com\/sv\/automation"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/03\/unsplash-image_ebdde8ff2f368a5426dcd561fc03ebbf_2000.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":56805,"url":"https:\/\/blog.salesflare.com\/sv\/integrera-saljverktyg-2","url_meta":{"origin":56468,"position":5},"title":"Hur B2B-f\u00f6retag kan integrera s\u00e4ljverktyg","author":"Vanhishikha Bhargava","date":"april 18, 2019","format":false,"excerpt":"Det genomsnittliga B2B-f\u00f6retaget anv\u00e4nder minst 13 molnapplikationer. Anv\u00e4nd den h\u00e4r praktiska guiden f\u00f6r att integrera s\u00e4ljverktyg och g\u00f6ra din s\u00e4ljprocess mer effektiv.","rel":"","context":"I \u201dintegrations\u201d","block_context":{"text":"integrations","link":"https:\/\/blog.salesflare.com\/sv\/integrations"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1504442\/post\/define-target-market-segment","_links":{"self":[{"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/56468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/comments?post=56468"}],"version-history":[{"count":0,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/56468\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/media\/56469"}],"wp:attachment":[{"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/media?parent=56468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/categories?post=56468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/tags?post=56468"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/wl_entity_type?post=56468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}