{"id":56372,"date":"2018-12-04T10:02:04","date_gmt":"2018-12-04T08:02:04","guid":{"rendered":"https:\/\/blog.salesflare.com\/new-marketing-funnel-advantage"},"modified":"2024-12-18T16:40:55","modified_gmt":"2024-12-18T15:40:55","slug":"new-marketing-funnel-advantage","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/sv\/fordel-med-ny-marknadsforingstratt","title":{"rendered":"S\u00e5 h\u00e4r anv\u00e4nder du den nya marknadsf\u00f6ringstratten till din f\u00f6rdel"},"content":{"rendered":"

S\u00e5 h\u00e4r anv\u00e4nder du den nya marknadsf\u00f6ringstratten till din f\u00f6rdel<\/h1>\n

G\u00e4stblogg av Campaign Monitor<\/a><\/em><\/p>\n

Du har \u00e4ntligen anpassat de b\u00e4sta marknadsf\u00f6ringsstrategierna till din kampanj, s\u00e5 varf\u00f6r sker det inga f\u00f6rb\u00e4ttringar i f\u00f6rs\u00e4ljningen? Vad \u00e4r det som \u00e4r problemet?<\/p>\n

Ryggraden i en bra marknadsf\u00f6ringsstrategi<\/a> \u00e4r en effektiv marknadsf\u00f6ringstratt. Den styr hur du som marknadsf\u00f6rare kan p\u00e5verka potentiella kunder f\u00f6r att f\u00e5 dem fr\u00e5n punkt A till punkt B. F\u00f6r att g\u00f6ra det m\u00e5ste du g\u00e5 ut\u00f6ver det vanliga eftersom \u00f6verfl\u00f6det av digitala kanaler idag har gjort k\u00f6presan mer iterativ och komplex.<\/p>\n

Den goda nyheten \u00e4r att den nya timglasformade marknadsf\u00f6ringstratten \u00e4r svaret p\u00e5 konsumenternas nya k\u00f6pbeteende. Den f\u00f6ljer en icke-linj\u00e4r process, d\u00e4r k\u00f6pets livscykel aldrig tar slut, inte ens efter konverteringen.<\/p>\n

L\u00e5t oss ta reda p\u00e5 vilka faser den nya marknadsf\u00f6ringstratten best\u00e5r av och vilka marknadsf\u00f6ringsmetoder som \u00e4r till\u00e4mpliga i varje fas:<\/p>\n

Steg 1. Etablera ditt varum\u00e4rkes auktoritet<\/h2>\n

Vad det handlar om: Varum\u00e4rkesk\u00e4nnedom handlar om hur v\u00e4l m\u00e5lgrupperna k\u00e4nner till ditt varum\u00e4rke och dess produkter eller tj\u00e4nster.<\/p>\n

Vet de vem du \u00e4r och vad du erbjuder? Det kr\u00e4vs tid, anstr\u00e4ngning och t\u00e5lamod f\u00f6r att integrera ditt varum\u00e4rke i konsumenternas k\u00f6pvanor. F\u00f6r att g\u00f6ra det m\u00e5ste du f\u00f6rst l\u00e5ta dem veta att du finns genom:<\/p>\n

En p\u00e5tr\u00e4ngande, s\u00e4ljinriktad strategi kan skr\u00e4mma och driva bort potentiella kunder. Vad du b\u00f6r g\u00f6ra \u00e4r att erbjuda v\u00e4rdefullt och informativt inneh\u00e5ll f\u00f6r att vinna deras f\u00f6rtroende. Prata inte om produkten repetitivt. Du kan diskutera relaterade \u00e4mnen, men aldrig f\u00f6r l\u00e5ngt fr\u00e5n vad du erbjuder.<\/p>\n

Fler konsumenter kan uppt\u00e4cka din webbplats och ditt inneh\u00e5ll om du anv\u00e4nder s\u00f6kmotoroptimering (SEO). Det \u00e4r en marknadsf\u00f6ringsstrategi som l\u00e5ter dig ranka h\u00f6gre i s\u00f6kmotorresultaten.<\/p>\n

Sociala medier \u00e4r en effektiv digital plattform f\u00f6r att bygga varum\u00e4rkesexponering. Du kan ocks\u00e5 f\u00e5 kontakt med fler potentiella kunder - antalet anv\u00e4ndare av sociala medier kommer att n\u00e5 upp till 2,77 miljarder n\u00e4sta \u00e5r.<\/a><\/u><\/p>\n

\"\"<\/figure>\n

Du kan korsmarknadsf\u00f6ra din webbplats bloggar p\u00e5 sociala medier. Anv\u00e4nd schemal\u00e4ggningsverktyg online som Hootsuite f\u00f6r att effektivisera och f\u00f6renkla delningen av blogginl\u00e4gg i olika sociala mediekanaler.<\/p>\n

Steg 2. Avsl\u00f6ja sm\u00e4rtpunkter<\/h2>\n

Vad det handlar om: Sm\u00e4rtpunkter driver en kund till en produkt eller tj\u00e4nst. Det \u00e4r din plikt och ditt ansvar att identifiera och \u00e5tg\u00e4rda sm\u00e4rtpunkter och skr\u00e4ddarsy denna information till det du erbjuder. I den nya marknadsf\u00f6ringstratten kallas detta steg f\u00f6r engagemang.<\/p>\n

Anv\u00e4nd sociala medier f\u00f6r att f\u00e5 tillg\u00e5ng till gratis insiderinformation. Du beh\u00f6ver inte spendera pengar f\u00f6r att reda ut sm\u00e4rtpunkter. Logga in p\u00e5 sociala medier och du kommer att hitta konsumenter som engagerar sig i varum\u00e4rken, b\u00e5de positivt och negativt. Du kan spionera p\u00e5 konkurrenter genom att l\u00e4sa kommentarer och recensioner och l\u00e4ra dig hur de hanterar kundernas sm\u00e4rtpunkter.<\/p>\n

\"\"<\/figure>\n

G\u00e5 med i Facebook-grupper som \u00e4r relaterade till varum\u00e4rkets nisch. Du kan f\u00e5 direkt tillg\u00e5ng till m\u00e5lkonsumenternas livsstil och ink\u00f6psvanor. Du kan till och med chimma in och ge rekommendationer.<\/p>\n

Ta reda p\u00e5 vad kunderna s\u00f6ker efter. Konsumenter anv\u00e4nder internet f\u00f6r att s\u00f6ka efter en l\u00f6sning. Du kan ta reda p\u00e5 vad de letar efter genom s\u00f6kordsforskning. Gratis och betalda tj\u00e4nster kan underl\u00e4tta processen. Datadriven information som s\u00f6kordskonkurrens, trafikvolym<\/a> och till och med den b\u00e4sta webbplatsrankingen f\u00f6r ett m\u00e5lnyckelord \u00e4r tillg\u00e4nglig f\u00f6r dig.<\/p>\n

Slutligen kan du anv\u00e4nda BuzzSumo f\u00f6r att uppt\u00e4cka det mest engagerande inneh\u00e5llet i sociala medier. Du kan unders\u00f6ka vilket \u00e4mne som helst och filtrera efter plats, spr\u00e5k och datum. Det visar engagemang och delningar \u00f6ver sociala medieplattformar<\/a>; resultaten \u00e4r dock begr\u00e4nsade f\u00f6r gratisversioner.<\/p>\n

Steg 3. Bygg en mer meningsfull kundrelation med hj\u00e4lp av riktat inneh\u00e5ll<\/h2>\n

Vad det handlar om: I \u00f6verv\u00e4gandefasen \u00e4r prospekten inte fast beslutna att k\u00f6pa \u00e4nnu.<\/p>\n

Eftersom du har mer v\u00e4rdefull och anv\u00e4ndbar information om dina prospekt \u00e4n i de f\u00f6rsta stegen kan du nu effektivt ta itu med deras sm\u00e4rtpunkter genom riktat inneh\u00e5ll.<\/p>\n

Det visar varum\u00e4rkets uppriktighet att l\u00f6sa frustrationer, vilket i sin tur vinner konsumenternas f\u00f6rtroende. Men hur kan du d\u00e5 p\u00e5verka prospektens k\u00f6pbeslut? Du m\u00e5ste presentera varum\u00e4rket som l\u00f6sningen genom att erbjuda:<\/p>\n

\"\"<\/figure>\n

Nedladdningsbara resurser - det kan vara allt fr\u00e5n guider, videor, mallar, e-b\u00f6cker och mycket mer. Det ger konsumenterna massor av information om ditt varum\u00e4rke och din expertis. Du beh\u00f6ver inte h\u00e5lla tillbaka n\u00e5gon information. Kom ih\u00e5g att du vill \u00f6vertyga dem om att g\u00f6ra ett k\u00f6p.<\/p>\n

Du beh\u00f6ver inte n\u00f6dv\u00e4ndigtvis ge ut resurser gratis, s\u00e4rskilt inte om de \u00e4r alltf\u00f6r v\u00e4rdefulla. Om de vill f\u00e5 tillg\u00e5ng till fler resurser m\u00e5ste de registrera sig f\u00f6r ditt nyhetsbrev. Det h\u00e4r \u00e4r ett bra s\u00e4tt att bygga din e-postlista<\/a>, som du kan anv\u00e4nda i retentionsfasen.<\/p>\n

Blogginl\u00e4gg\/artiklar - \u00c4ven i det tredje steget av den nya marknadsf\u00f6ringstratten kan du fortfarande f\u00f6rlita dig p\u00e5 blogginl\u00e4gg och artiklar f\u00f6r att tilltala konsumenterna. Tillv\u00e4gag\u00e5ngss\u00e4ttet \u00e4r dock annorlunda. I \u00f6verv\u00e4gandefasen b\u00f6r det visa hur ditt varum\u00e4rke \u00e4r b\u00e4ttre \u00e4n andra n\u00e4r det g\u00e4ller att l\u00f6sa kundproblem. Du kan inf\u00f6rliva f\u00f6rdelarna med dina produkter eller tj\u00e4nster i uppskrivningen, men g\u00f6r inte allt om dig. Du vill inte \u00f6verv\u00e4ldiga potentiella kunder med tydliga s\u00e4ljsamtal.<\/p>\n

Steg 4. Tillhandah\u00e5lla en smidig och okomplicerad betalningsprocess f\u00f6r att g\u00f6ra det bekv\u00e4mt f\u00f6r dem<\/h2>\n

Vad det handlar om: Det har \u00e4ntligen h\u00e4nt: ditt prospekt \u00e4r redo att k\u00f6pa. I det h\u00e4r l\u00e4get vill du inte \u00f6verge dem. F\u00f6rb\u00e4ttra k\u00f6pupplevelsen genom att erbjuda ett smidigt och enkelt betalningsf\u00f6rfarande.<\/p>\n

\"\"<\/figure>\n

H\u00e5ll ditt utcheckningsformul\u00e4r mindre p\u00e5tr\u00e4ngande, det hj\u00e4lper till att minska \u00f6vergivande av kundvagn<\/a>. Konsumenter kan \u00f6verge vagnar om du ber om f\u00f6r mycket privat information i kassablanketten. I allm\u00e4nhet beh\u00f6ver du bara deras namn, e-postadress, plats och f\u00f6redragen betalnings- och leveransmetod<\/a>. Att be om ett telefonnummer eller deras k\u00f6n \u00e4r on\u00f6digt.<\/p>\n

L\u00e4gg till SSL-certifikat p\u00e5 din webbplats f\u00f6r en s\u00e4ker och trygg utcheckning.<\/p>\n

Steg 5. Erbjud verktyg och resurser f\u00f6r onboarding<\/h2>\n

Vad det handlar om: Den nya marknadsf\u00f6ringstratten tar inte slut efter att ett k\u00f6p har gjorts. I upplevelsen efter k\u00f6pet, som kallas adoptionsfasen, m\u00e5ste du ge nya kunder verktyg och resurser s\u00e5 att de framg\u00e5ngsrikt och effektivt kan anv\u00e4nda din produkt f\u00f6r att l\u00f6sa sina problem.<\/p>\n

\"\"<\/figure>\n

Skicka vanliga fr\u00e5gor (FAQ) och annat kunskapsbaserat inneh\u00e5ll<\/a>. L\u00e5t inte nya kunder k\u00e4nna sig utel\u00e4mnade. Du kan skicka dem fels\u00f6kningsinformation och andra how-to guider ifall de beh\u00f6ver en snabb och sj\u00e4lvst\u00e4ndig l\u00f6sning n\u00e4r de st\u00f6ter p\u00e5 ett problem.<\/p>\n

Steg 6. H\u00e5ll dina kunder engagerade i ditt varum\u00e4rke<\/h2>\n

Efter att du har levererat inneh\u00e5ll f\u00f6r introduktion \u00e4r n\u00e4sta uppgift att bibeh\u00e5lla intresset f\u00f6r varum\u00e4rket och skapa lojalitet. Det handlar om att leverera relevant och v\u00e4rdefullt inneh\u00e5ll till befintliga kunder. L\u00e5t oss s\u00e4ga att du har en onlinebutik med anpassade muggar<\/a>. Nya k\u00f6pare har redan dina produkter s\u00e5 det \u00e4r inte meningsfullt att skicka f\u00f6rs\u00e4ljningsorienterade blogginl\u00e4gg. Vad du kan g\u00f6ra \u00e4r att ge dem cocktailrecept och till och med tips och tricks f\u00f6r underh\u00e5ll av anpassade muggar.<\/p>\n

G\u00f6r inneh\u00e5llet i dina e-postmeddelanden personligt. Du vill inte att kunder som varit med l\u00e4nge ska tappa intresset och avsluta sin prenumeration. Skr\u00e4ddarsy inneh\u00e5llet baserat p\u00e5 deras behov, intressen och k\u00f6pbeteenden.<\/p>\n

Steg 7 och 8. Expandera och f\u00f6respr\u00e5ka<\/h2>\n

De tv\u00e5 sista stegen i den nya marknadsf\u00f6ringstratten handlar om expansion och f\u00f6respr\u00e5kande. I expansionsfasen m\u00e5ste du uppt\u00e4cka nya och \u00e4nnu b\u00e4ttre l\u00f6sningar s\u00e5 att du kan h\u00e5lla dig relevant f\u00f6r nya och gamla konsumenter. F\u00f6respr\u00e5karfasen, \u00e5 andra sidan, f\u00f6rvandlar kunder till varum\u00e4rkesf\u00f6respr\u00e5kare. Du kan erbjuda incitament n\u00e4r de delar eller h\u00e4nvisar ditt varum\u00e4rke eller dina produkter till v\u00e4nner, familjemedlemmar och till och med f\u00f6ljare.<\/p>\n

Avslutning<\/h2>\n

Det finns olika marknadsf\u00f6ringsalternativ du kan fokusera p\u00e5. Det som \u00e4r viktigt \u00e4r att ditt varum\u00e4rke ska ha en logisk, praktisk och effektiv marknadsf\u00f6ringstratt p\u00e5 plats s\u00e5 att du kan f\u00f6rv\u00e4rva leads och konvertera dem till betalande kunder.<\/p>","protected":false},"excerpt":{"rendered":"

Den goda nyheten \u00e4r att den nya marknadsf\u00f6ringstratten med timglas \u00e4r svaret p\u00e5 konsumenternas nya k\u00f6pbeteende. Den f\u00f6ljer en icke-linj\u00e4r process, d\u00e4r k\u00f6pets livscykel aldrig tar slut, inte ens efter konverteringen.<\/p>","protected":false},"author":1,"featured_media":56373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[137],"tags":[],"wl_entity_type":[122],"class_list":["post-56372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide","wl_entity_type-article"],"yoast_head":"\nHow to use the new marketing funnel to your advantage<\/title>\n<meta name=\"description\" content=\"The good news is the new hourglass marketing funnel is the answer to consumers' new purchasing behavior.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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