{"id":56059,"date":"2018-08-09T14:45:45","date_gmt":"2018-08-09T14:45:45","guid":{"rendered":"https:\/\/blog.salesflare.com\/?p=56059"},"modified":"2025-07-03T10:43:51","modified_gmt":"2025-07-03T08:43:51","slug":"iconic-product-typeform-e17f49419c56","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/sv\/ikonisk-produkt-typform-e17f49419c56","title":{"rendered":"Typeform: F\u00f6rvandlar formul\u00e4r till m\u00e4nskliga konversationer"},"content":{"rendered":"
\n
<\/header>\n

Typeform: F\u00f6rvandlar formul\u00e4r till m\u00e4nskliga konversationer<\/h1>\n

Ikoniska produkter Avsnitt 009<\/h2>\n
\n
\n
\n
\n

Innan vi s\u00e4tter ig\u00e5ng, en friskrivningsklausul: Jag anv\u00e4nder Typeform och jag \u00e4lskar det. \ud83d\ude0d<\/p>\n

\n
\n

<\/p>\n<\/div>\n<\/figure>\n

Vi anv\u00e4nder Typeform ett tag nu p\u00e5 Salesflare och jag skulle inte vilja anv\u00e4nda n\u00e5gon annan unders\u00f6kningsprogramvara<\/a> med v\u00e5ra kunder.<\/p>\n

Jag \u00e4lskar att upplevelsen \u00e4r s\u00e5 mycket b\u00e4ttre \u00e4n med n\u00e5gon konkurrerande app. Att anv\u00e4nda Typeform g\u00f6r interaktionen med Salesflare lite mer m\u00e4nsklig, vilket \u00e4r n\u00e5got vi v\u00e4rdes\u00e4tter djupt. \u2764\ufe0f<\/p>\n

Typeform g\u00f6r v\u00e5ra kundrelationer mer m\u00e4nskliga.<\/p><\/blockquote>\n

Trots allt detta kunde jag aldrig konkret fastst\u00e4lla hur de g\u00f6r det. Varf\u00f6r ingen annan app verkar kunna j\u00e4mf\u00f6ra. Och hur Typeform beh\u00e5ller den h\u00e4r f\u00f6rdelen under alla dessa \u00e5r. Varf\u00f6r \u00e4r det ingen som sl\u00e5r dem p\u00e5 fingrarna?<\/p>\n

S\u00e5 jag gav mig ut p\u00e5 v\u00e5r nionde Iconic Products-resa och unders\u00f6kte exakt vad det \u00e4r som g\u00f6r Typeform s\u00e5 ikoniskt.<\/p>\n

L\u00e5t oss g\u00e5 \ud83d\udc47<\/p>\n<\/div>\n<\/div>\n<\/section>\n

\n
\n
\n<\/div>\n
\n
\n

Att g\u00f6ra saker och ting lite mer m\u00e4nskliga<\/h3>\n

Gnistan till Typeform kom n\u00e4r grundarna byggde ett leadformul\u00e4r som skulle anv\u00e4ndas i en utst\u00e4llningslokal. Du vet, s\u00e5dana d\u00e4r saker som f\u00e5ngar upp dina data.<\/p>\n

De ville g\u00f6ra det b\u00e4ttre \u00e4n vad de n\u00e5gonsin hade sett tidigare. I st\u00e4llet f\u00f6r att bara bygga ett standardformul\u00e4r ville de skapa n\u00e5got som verkligen skulle sticka ut och engagera m\u00e4nniskor.<\/p>\n

De uppt\u00e4ckte en brist p\u00e5 empati i det s\u00e4tt p\u00e5 vilket de flesta f\u00f6retag bad om data. Att g\u00e5 fr\u00e5n samtal ansikte mot ansikte till onlineformul\u00e4r verkade vara ett mycket stort steg. Folk skrev fortfarande i rutor och klickade p\u00e5 sm\u00e5 knappar, vilket inte k\u00e4ndes som en s\u00e4rskilt m\u00e4nsklig upplevelse. \ud83d\ude44<\/p>\n

Inspirerade av filmen \"War Games\", d\u00e4r huvudpersonen har ett maskinskrivet samtal med en stordator, t\u00e4nkte de att de kunde skapa ett formul\u00e4r som k\u00e4nns mer som ett samtal.<\/p>\n

\n
<\/div>
\"h\u00e4lsningarInspirationen till Typeform: Krigsspel. Ser du det, eller inte? \ud83d\ude0f<\/figcaption><\/figure>\n

De ville skapa n\u00e5got som var roligare \u00e4n att bara fylla i n\u00e5gra rutor. De ville ta bort barri\u00e4ren mellan m\u00e4nniskor och datorer.<\/p>\n

Flera \u00e5r senare sammanfattade de detta i Typeforms vision:<\/p>\n

G\u00f6r saker och ting lite mer m\u00e4nskliga. \u2728<\/p><\/blockquote>\n

Typeform anser att formul\u00e4r inte bara handlar om att samla in de uppgifter du beh\u00f6ver, utan ocks\u00e5 om att kontrollera det intryck du l\u00e4mnar. Eller som de brukar s\u00e4ga: \"Hur du fr\u00e5gar \u00e4r allt\"<\/em>. \ud83e\udd2f<\/p>\n<\/div>\n<\/div>\n<\/section>\n

\n
\n
\n<\/div>\n
\n
\n

Typeform s\u00e4tter m\u00e4nsklig erfarenhet framf\u00f6r data<\/h3>\n

Ett f\u00f6retags DNA b\u00f6rjar oftast med dess grundare.<\/p>\n

I Typeforms fall \u00e4r medgrundarnas favoritdag att \u00e4gna sig \u00e5t design. Det \u00e4r d\u00e5 de verkligen f\u00e5r sin energi att fl\u00f6da. \ud83e\udd29<\/p>\n

Dess st\u00f6rsta konkurrent och marknadsledaren, SurveyMonkey<\/a>, \u00e4r av DNA ett dataanalysf\u00f6retag. Typeform \u00e4r annorlunda. Det \u00e4r ett anv\u00e4ndargr\u00e4nssnittsf\u00f6retag.<\/p>\n

\n
\n

<\/p>\n<\/div>

SurveyMonkey \u00e4r fortfarande ledande, men intresset f\u00f6r Typeform v\u00e4xer snabbt.<\/figcaption><\/figure>\n

Sj\u00e4lvklart bryr sig teamet om data. Annars skulle de inte skapa programvara som samlar in data. Men de har i h\u00f6g grad en \"m\u00e4nniskor f\u00f6rst, data sedan\"<\/em> mentalitet.<\/p>\n

De tror p\u00e5 att vara \"datainformerade, snarare \u00e4n datadrivna\"<\/em>. Det inneb\u00e4r att de inser kraften i data, men att de heller aldrig helt kommer att sl\u00e4ppa sin magk\u00e4nsla.<\/p>\n

Det handlar om att blanda kundernas uppfattning med konverteringsgraden. Att balansera k\u00e4nslor och fakta. Magk\u00e4nsla och m\u00e4tv\u00e4rden.<\/p>\n

Typeform s\u00e4tter empatisk design framf\u00f6r datadriven design.<\/p>\n

<\/figure>\n

\"emma<\/p>\n

Typeform-teamet s\u00e4ger ibland att de arbetar med HX, inte UX. M\u00e4nsklig upplevelse, inte anv\u00e4ndarupplevelse.<\/p>\n

UX handlar om att f\u00e5 en person fr\u00e5n A till B p\u00e5 ett framg\u00e5ngsrikt s\u00e4tt. HX g\u00e5r l\u00e4ngre \u00e4n s\u00e5. Det st\u00e4ller fr\u00e5gan: har de n\u00e5tt punkt B med en k\u00e4nslom\u00e4ssig koppling?<\/p>\n

Typeform-teamet t\u00e4nker p\u00e5 m\u00e4nniskor. Riktiga m\u00e4nniskor. Vilka \u00e4r deras behov? Deras k\u00e4nslor?<\/p>\n

Det kr\u00e4ver att man t\u00e4nker p\u00e5 vem anv\u00e4ndaren verkligen \u00e4r. Att komma n\u00e4ra dem. F\u00f6rst\u00e5 dem. \ud83e\udd17<\/p>\n

F\u00f6r detta \u00e4ndam\u00e5l g\u00f6r Typeform en hel del kundunders\u00f6kningar. Och det \u00e4r inte bara produktteamet som st\u00e4ndigt testar nya id\u00e9er p\u00e5 kunder. \u00c4ven go-to-market-teamet<\/a> arbetar med att f\u00f6rs\u00f6ka komma n\u00e4rmare kunderna, f\u00f6r att f\u00f6rst\u00e5 var v\u00e4rdet f\u00f6r Typeform verkligen ligger, vad de verkligen vill ha.<\/p>\n

I slut\u00e4ndan \u00e4r det den k\u00e4nslom\u00e4ssiga kopplingen som f\u00e5r m\u00e4nniskor att bli f\u00f6r\u00e4lskade i en produkt. \u2764\ufe0f<\/p>\n<\/div>\n<\/div>\n<\/section>\n

\n
\n
\n<\/div>\n
\n
\n

Typeforms design \u00e4r resultatet av ett obevekligt fokus<\/h3>\n

L\u00e5ter som om dessa Typeform-killar \u00e4r ganska genier, eller hur?<\/p>\n

\u00c4ven om en del av mjukvarans framg\u00e5ng kan tillskrivas intelligens och smarta val, \u00e4r det f\u00f6rmodligen mer ett resultat av extremt fokus. Det \u00e4r den obevekliga investeringen av tid och resurser i ett tydligt m\u00e5l.<\/p>\n

Det du ser idag n\u00e4r du fyller i ett Typeform-formul\u00e4r \u00e4r resultatet av att vi under en l\u00e5ng tid har varit besatta av hundratals sm\u00e5 detaljer. Teamet arbetade outtr\u00f6ttligt genom m\u00e5nga iterationer och tog hand om de minsta bitarna av formul\u00e4rinteraktion en efter en.<\/p>\n

\n
\n

<\/p>\n<\/div>\n<\/figure>\n

Genom att st\u00e4ndigt fokusera p\u00e5 anv\u00e4ndarv\u00e4nlighet, m\u00e4nsklig touch och vacker design \u00e5teruppfann Typeform n\u00e5got som hade funnits i \u00e5rtionden. Och de fortsatte hela tiden att f\u00f6rb\u00e4ttra och ut\u00f6ka det f\u00f6r att beh\u00e5lla dess unika karakt\u00e4r.<\/p>\n

Och det har tj\u00e4nat Typeform v\u00e4l. P\u00e5 en m\u00e4ttad marknad som den f\u00f6r formul\u00e4rprogram skulle det ha varit fruktl\u00f6st att konkurrera genom att kopiera det som redan finns. Ist\u00e4llet producerade Typeform n\u00e5got som m\u00e4nniskor ville ha och inte fick \u00e4nnu: ett vackert s\u00e4tt att bygga engagerande formul\u00e4r.<\/p>\n<\/div>\n<\/div>\n<\/section>\n

\n
\n
\n<\/div>\n
\n
\n

De ger oss formul\u00e4r som inte k\u00e4nns som formul\u00e4r<\/h3>\n

Str\u00e4ck upp handen om du gillar att fylla i formul\u00e4r...<\/p>\n

Ja, jag trodde inte det. \ud83d\ude0f<\/p>\n

Vi beh\u00f6ver alla kommunicera om data, men vi gillar inte formul\u00e4r. Vi vill ha formul\u00e4r som inte k\u00e4nns som formul\u00e4r.<\/p>\n

\n
\n

<\/p>\n<\/div>

Hur ett formul\u00e4r ser ut enligt Wikipedia<\/a>.<\/figcaption><\/figure>\n

S\u00e5 h\u00e4r g\u00f6r du formul\u00e4ren mer m\u00e4nskliga.<\/p>\n

Vi tar en i taget<\/h4>\n

Typeform bryter upp formul\u00e4rets gr\u00e4nssnitt i mindre komponenter. Du ser inte en stor lista med fr\u00e5gor, utan bara en \u00e5t g\u00e5ngen och det har sedan ett naturligt fl\u00f6de av saker som kommer.<\/p>\n

\n
\n

<\/p>\n<\/div>\n<\/figure>\n

Det g\u00f6r det mer hanterbart, mer motiverande och f\u00e5r m\u00e4nniskor att engagera sig mer.<\/p>\n

St\u00f6rre teckensnitt f\u00f6r mer m\u00e4nskliga konversationer<\/h4>\n

En fr\u00e5ga i taget inneb\u00e4r att det finns mer sk\u00e4rmutrymme som kan anv\u00e4ndas.<\/p>\n

Och genom att anv\u00e4nda teckensnitt som \u00e4r mycket st\u00f6rre \u00e4n det genomsnittliga formul\u00e4ret uppmuntras formul\u00e4rskaparna ocks\u00e5 att komma med fr\u00e5gor som \u00e4r mer okomplicerade och mer m\u00e4nskliga. Och de som fyller i det ger mer m\u00e4nskliga svar.<\/p>\n

Inga l\u00e5dor, f\u00e4rre knappar<\/h4>\n

Att skriva i rutor och klicka p\u00e5 sm\u00e5 knappar k\u00e4nns inte s\u00e4rskilt m\u00e4nskligt. Det \u00e4r d\u00e4rf\u00f6r Typeform arbetar med en textrad och en mark\u00f6r. En fr\u00e5ga och en m\u00f6jlighet att svara. Det \u00e4r allt.<\/p>\n

\n
\n

<\/p>\n<\/div>

Ber inte mark\u00f6rer dig bara att b\u00f6rja skriva.<\/figcaption><\/figure>\n

Gillar du verkligen knappar? De kommer att visa det. Men om du inte vill r\u00f6ra musen utan bara anv\u00e4nda tangentbordet \u00e4r det fullt m\u00f6jligt. Tryck bara p\u00e5 \"enter\" eller n\u00e5gon av de genv\u00e4gstangenter som anges bredvid svaret.<\/p>\n

Mer \u00e4n bara text<\/h4>\n

En vanlig form \u00e4r ett stort textblad d\u00e4r man ber om mer text.<\/p>\n

Med Typeform kan du enkelt bygga formul\u00e4r med ikoner, bilder, gifs och videor. Det g\u00f6r saker och ting mer visuella. Och \u00e5terigen, mer m\u00e4nskligt.<\/p>\n

\n
\n

<\/p>\n<\/div>

T\u00e5rtor ser s\u00e5 mycket b\u00e4ttre ut p\u00e5 bild \u00e4n i text.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/section>\n
\n
\n
\n<\/div>\n
\n
\n

Typeform v\u00e4xer genom viralitet och integrationer<\/h3>\n

Liksom alla produkter som v\u00e4xer med ljusets hastighet \u00e4r dess tillv\u00e4xtmekanismer speciella och inneboende i produktens k\u00e4rnanv\u00e4ndning.<\/p>\n

1. Viral tillv\u00e4xt: varje formul\u00e4r som skickas ut \u00e4r en annons f\u00f6r Typeform<\/h4>\n

M\u00e4nniskor skickar formul\u00e4r till m\u00e4nniskor. Dessa formul\u00e4r \u00e4r vackra. Och de inneh\u00e5ller ett subtilt \"Powered by Typeform\"-omn\u00e4mnande.<\/p>\n

\n
\n

<\/p>\n<\/div>

L\u00e4ngst ner till h\u00f6ger i varje formul\u00e4r finns en annons.<\/figcaption><\/figure>\n

S\u00e5 enkelt \u00e4r det, men den h\u00e4r knappen motsvarar 50% av Typeforms registreringar. \ud83d\ude80<\/p>\n

2. Integrationer: m\u00e4nniskor stannar om Typeform \u00e4r en del av ett arbetsfl\u00f6de<\/h4>\n

Integrationer \u00e4r bra f\u00f6r Typeforms retention. Om du bara skickar en unders\u00f6kning en g\u00e5ng kanske du inte beh\u00f6ver Typeform efter det. Och det kan sluta med att du avslutar din prenumeration. \ud83d\uded1<\/p>\n

S\u00e5 snart du b\u00e4ddar in formul\u00e4r i ett arbetsfl\u00f6de f\u00f6r\u00e4ndras allt. Du kan inte bara sluta anv\u00e4nda Typeform. Det skulle kr\u00e4va att du byter ut formul\u00e4ret eller till och med stoppar hela fl\u00f6det.<\/p>\n

Det \u00e4r d\u00e4rf\u00f6r Typeform tillbringade mycket tid p\u00e5 att bygga ut sina integrationer med MailChimp, Google Sheets, Zapier, ... och varf\u00f6r det l\u00e5ter dig b\u00e4dda in formul\u00e4r p\u00e5 vilken webbplats som helst.<\/p>\n

\n
\n

<\/p>\n<\/div>\n<\/figure>\n

3. Branding: m\u00e4nniskor v\u00e4ljer bara Typeform om de k\u00e4nner att det \u00e4r annorlunda<\/h4>\n

Typeform-teamet lade ner enormt mycket tid och resurser p\u00e5 att f\u00f6rst\u00e5 och omdefiniera sitt varum\u00e4rke. Och sedan g\u00f6ra om all design.<\/p>\n<\/div>\n

\n
\n
\n

<\/p>\n<\/div>

Typeforms webbplats. L\u00e4gg m\u00e4rke till hur bilderna \u00e4r motsatsen till stockfoton: de har en m\u00e4nsklig k\u00e4nsla.<\/figcaption><\/figure>\n<\/div>\n
\n

De vill se till att m\u00e4nniskor f\u00f6rst\u00e5r den m\u00e4nskliga sidan av f\u00f6retaget och hur de g\u00f6r formul\u00e4r mer m\u00e4nskliga. P\u00e5 s\u00e5 s\u00e4tt vill de v\u00e4xa bortom att bara vara ett mjukvaruf\u00f6retag. \ud83e\udd84<\/p>\n

Och de vill ocks\u00e5 b\u00f6rja kommunicera tydligt om det andra som Typeform vill v\u00e4xa bortom: att bara handla om formul\u00e4r.<\/p>\n<\/div>\n<\/div>\n<\/section>\n

\n
\n
\n<\/div>\n
\n
\n

Typeform siktar p\u00e5 att v\u00e4xa bortom formul\u00e4r<\/h3>\n

Redan fr\u00e5n b\u00f6rjan hade Typeforms grundare en vision som handlade om att g\u00f6ra kommunikationen mer m\u00e4nsklig.<\/p>\n

De b\u00f6rjade med formul\u00e4r och kallade sig Typeform. Nu vill de v\u00e4xa bortom det.<\/p>\n

De f\u00f6rs\u00f6ker g\u00e5 fr\u00e5n att ses som ett formul\u00e4rverktyg eller en enk\u00e4tbyggare till att uppfattas som ett kommunikationsverktyg. Mot att handla om m\u00e4nsklig kommunikation i allm\u00e4nhet.<\/p>\n

F\u00f6r n\u00e4rvarande kan du anv\u00e4nda Typeform f\u00f6r att organisera enk\u00e4ter, feedbackformul\u00e4r, quizzes<\/a>, interaktiva ber\u00e4ttelser, ... men de siktar mycket st\u00f6rre. \ud83d\udd2d<\/p>\n

\n
<\/div>\n<\/figure>\n

\"dream<\/p>\n

Typeform l\u00e5ter dig f\u00f6ra en konversation genom ett gr\u00e4nssnitt. Du kan ge data och ansluta data med Typeform. Du kan skapa arbetsfl\u00f6den.<\/p>\n

M\u00e4nniskor kommer alltid att beh\u00f6va samla in information fr\u00e5n andra m\u00e4nniskor. Fr\u00e5gan \u00e4r hur de ska g\u00f6ra det. Det kommer inte alltid att ske via en webbl\u00e4sare eller ett formul\u00e4r. Bland annat tittar teamet redan p\u00e5 att anv\u00e4nda AI, VR och r\u00f6stteknik. Automatisk organisering och transkribering av konversationer.<\/p>\n

Typeform handlar om att skapa konversationsgr\u00e4nssnitt och att ta reda p\u00e5 hur de ska ers\u00e4tta de traditionella peka-och-klicka-gr\u00e4nssnitten.<\/p>\n

Och de kommer inte att sluta f\u00f6rr\u00e4n de n\u00e5r sin fulla potential. \ud83d\ude4c<\/p>\n<\/div>\n<\/div>\n<\/section>\n

\n
\n
\n<\/div>\n
\n
\n

Bonus: Typeform... vad ligger i namnet?<\/h3>\n

Har du n\u00e5gonsin undrat vad namnet Typeform handlar om? \ud83d\ude0f<\/p>\n

\n
\n
<\/div>\n

<\/p>\n<\/div>\n<\/figure>\n

Enligt dess medgrundare, David Okuniev, h\u00e4nvisar det till:<\/p>\n

    \n
  1. M\u00f6jligheten att bara skriva in i formul\u00e4ret utan att r\u00f6ra musen<\/li>\n
  2. Det faktum att det \u00e4r en annan typ av formul\u00e4r<\/li>\n
  3. Betydelsen av typografi i deras produkt<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/section>\n
    \n
    \n
    \n<\/div>\n
    \n
    \n

    Vill du kolla in fler ikoniska produkter? <\/em>L\u00e4s hela serien h\u00e4r!<\/em><\/a> \ud83d\udcf2<\/p>\n<\/div>\n<\/div>\n<\/section>\n

    \n
    \n
    \n<\/div>\n
    \n
    \n

    Vi hoppas att du gillade det h\u00e4r inl\u00e4gget. Om du gjorde det, sprid ordet!<\/em><\/p>\n

    F\u00f6r mer heta saker om startups, tillv\u00e4xtmarknadsf\u00f6ring och f\u00f6rs\u00e4ljning:<\/em><\/p>\n

    \ud83d\udc49 prenumerera h\u00e4r<\/em><\/strong><\/a><\/p>\n

    \ud83d\udc49 f\u00f6lj @salesflare p\u00e5 <\/em><\/strong>Twitter<\/em><\/strong><\/a> eller <\/em><\/strong>Facebook<\/em><\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/section>\n<\/article>","protected":false},"excerpt":{"rendered":"

    Typeform: Turning forms into human conversations Iconic Products Episode 009 Before we get started, a disclaimer: I use Typeform and […]<\/p>\n","protected":false},"author":8,"featured_media":56061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[76],"tags":[],"wl_entity_type":[122],"class_list":["post-56059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iconic-products","wl_entity_type-article"],"yoast_head":"\nTypeform: Turning forms into human conversations | Salesflare Blog<\/title>\n<meta name=\"description\" content=\"Learn how Typeform makes forms a little more human, by focusing on design and human experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/56059\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Typeform: Turning forms into human conversations\" \/>\n<meta property=\"og:description\" content=\"Learn how Typeform makes forms a little more human, by focusing on design and human experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/56059\" \/>\n<meta property=\"og:site_name\" content=\"Salesflare Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesflare\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/jeroencorthout\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-09T14:45:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T08:43:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/08\/typeform-fb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jeroen Corthout\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Typeform: Turning forms into human conversations\" \/>\n<meta name=\"twitter:description\" content=\"Learn how Typeform makes forms a little more human, by focusing on design and human experience.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/08\/typeform-tw.png\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/jeroencorthout\" \/>\n<meta name=\"twitter:site\" content=\"@salesflare\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeroen Corthout\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/iconic-product-typeform-e17f49419c56#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/iconic-product-typeform-e17f49419c56\"},\"author\":{\"name\":\"Jeroen Corthout\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/person\\\/9ba8c2b2feaae1b414e6a14c3f469fc7\"},\"headline\":\"Typeform: Turning forms into human conversations\",\"datePublished\":\"2018-08-09T14:45:45+00:00\",\"dateModified\":\"2025-07-03T08:43:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/iconic-product-typeform-e17f49419c56\"},\"wordCount\":1734,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/iconic-product-typeform-e17f49419c56#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/typeform-tw.png\",\"articleSection\":[\"Iconic Products\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/iconic-product-typeform-e17f49419c56\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/iconic-product-typeform-e17f49419c56\",\"name\":\"Typeform: Turning forms into human conversations | Salesflare Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/iconic-product-typeform-e17f49419c56#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/iconic-product-typeform-e17f49419c56#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/typeform-tw.png\",\"datePublished\":\"2018-08-09T14:45:45+00:00\",\"dateModified\":\"2025-07-03T08:43:51+00:00\",\"description\":\"Learn how Typeform makes forms a little more human, by focusing on design and human experience.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/iconic-product-typeform-e17f49419c56#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.salesflare.com\\\/iconic-product-typeform-e17f49419c56\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/iconic-product-typeform-e17f49419c56#primaryimage\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/typeform-tw.png\",\"contentUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/typeform-tw.png\",\"width\":1024,\"height\":512,\"caption\":\"Typeform product\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/iconic-product-typeform-e17f49419c56#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.salesflare.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Typeform: Turning forms into human conversations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/\",\"name\":\"Salesflare Blog\",\"description\":\"On sales, CRM and lead generation.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#organization\",\"name\":\"Salesflare\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/sf-logo-900x160-1.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.salesflare.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/sf-logo-900x160-1.jpg\",\"width\":900,\"height\":160,\"caption\":\"Salesflare\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/salesflare\\\/\",\"https:\\\/\\\/x.com\\\/salesflare\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/salesflare\",\"https:\\\/\\\/www.youtube.com\\\/@salesflare\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.salesflare.com\\\/fr\\\/#\\\/schema\\\/person\\\/9ba8c2b2feaae1b414e6a14c3f469fc7\",\"name\":\"Jeroen Corthout\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c91a1b8139c6bcaef8e8f9e2ca1f8357f9369abc8cf845ca75458a401e2b30c7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c91a1b8139c6bcaef8e8f9e2ca1f8357f9369abc8cf845ca75458a401e2b30c7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c91a1b8139c6bcaef8e8f9e2ca1f8357f9369abc8cf845ca75458a401e2b30c7?s=96&d=mm&r=g\",\"caption\":\"Jeroen Corthout\"},\"description\":\"I'm Co-Founder & CEO at Salesflare, the intelligent sales CRM for small and medium-sized businesses selling B2B. I've helped thousands of companies streamline their sales and CRM over the past 10+ years. I love automating sales, building beautiful products, and writing about all of these topics.\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/jeroencorthout\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/jeroencorthout\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/jeroencorthout\"],\"url\":\"https:\\\/\\\/blog.salesflare.com\\\/sv\\\/author\\\/jeroencorthout\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Typeform: F\u00f6rvandlar formul\u00e4r till m\u00e4nskliga konversationer | Salesflare Blog","description":"L\u00e4r dig hur Typeform g\u00f6r formul\u00e4r lite mer m\u00e4nskliga genom att fokusera p\u00e5 design och m\u00e4nsklig upplevelse.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/56059","og_locale":"sv_SE","og_type":"article","og_title":"Typeform: Turning forms into human conversations","og_description":"Learn how Typeform makes forms a little more human, by focusing on design and human experience.","og_url":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/56059","og_site_name":"Salesflare Blog","article_publisher":"https:\/\/www.facebook.com\/salesflare\/","article_author":"https:\/\/www.facebook.com\/jeroencorthout","article_published_time":"2018-08-09T14:45:45+00:00","article_modified_time":"2025-07-03T08:43:51+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/08\/typeform-fb.png","type":"image\/png"}],"author":"Jeroen Corthout","twitter_card":"summary_large_image","twitter_title":"Typeform: Turning forms into human conversations","twitter_description":"Learn how Typeform makes forms a little more human, by focusing on design and human experience.","twitter_image":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/08\/typeform-tw.png","twitter_creator":"@https:\/\/twitter.com\/jeroencorthout","twitter_site":"@salesflare","twitter_misc":{"Skriven av":"Jeroen Corthout","Ber\u00e4knad l\u00e4stid":"11 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.salesflare.com\/iconic-product-typeform-e17f49419c56#article","isPartOf":{"@id":"https:\/\/blog.salesflare.com\/iconic-product-typeform-e17f49419c56"},"author":{"name":"Jeroen Corthout","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/person\/9ba8c2b2feaae1b414e6a14c3f469fc7"},"headline":"Typeform: Turning forms into human conversations","datePublished":"2018-08-09T14:45:45+00:00","dateModified":"2025-07-03T08:43:51+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.salesflare.com\/iconic-product-typeform-e17f49419c56"},"wordCount":1734,"publisher":{"@id":"https:\/\/blog.salesflare.com\/fr\/#organization"},"image":{"@id":"https:\/\/blog.salesflare.com\/iconic-product-typeform-e17f49419c56#primaryimage"},"thumbnailUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/08\/typeform-tw.png","articleSection":["Iconic Products"],"inLanguage":"sv-SE"},{"@type":"WebPage","@id":"https:\/\/blog.salesflare.com\/iconic-product-typeform-e17f49419c56","url":"https:\/\/blog.salesflare.com\/iconic-product-typeform-e17f49419c56","name":"Typeform: F\u00f6rvandlar formul\u00e4r till m\u00e4nskliga konversationer | Salesflare Blog","isPartOf":{"@id":"https:\/\/blog.salesflare.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.salesflare.com\/iconic-product-typeform-e17f49419c56#primaryimage"},"image":{"@id":"https:\/\/blog.salesflare.com\/iconic-product-typeform-e17f49419c56#primaryimage"},"thumbnailUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/08\/typeform-tw.png","datePublished":"2018-08-09T14:45:45+00:00","dateModified":"2025-07-03T08:43:51+00:00","description":"L\u00e4r dig hur Typeform g\u00f6r formul\u00e4r lite mer m\u00e4nskliga genom att fokusera p\u00e5 design och m\u00e4nsklig upplevelse.","breadcrumb":{"@id":"https:\/\/blog.salesflare.com\/iconic-product-typeform-e17f49419c56#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.salesflare.com\/iconic-product-typeform-e17f49419c56"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/blog.salesflare.com\/iconic-product-typeform-e17f49419c56#primaryimage","url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/08\/typeform-tw.png","contentUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/08\/typeform-tw.png","width":1024,"height":512,"caption":"Typeform product"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.salesflare.com\/iconic-product-typeform-e17f49419c56#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.salesflare.com\/"},{"@type":"ListItem","position":2,"name":"Typeform: Turning forms into human conversations"}]},{"@type":"WebSite","@id":"https:\/\/blog.salesflare.com\/fr\/#website","url":"https:\/\/blog.salesflare.com\/fr\/","name":"Salesflare Blogg","description":"Om f\u00f6rs\u00e4ljning, CRM och leadgenerering.","publisher":{"@id":"https:\/\/blog.salesflare.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.salesflare.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/blog.salesflare.com\/fr\/#organization","name":"Salesflare","url":"https:\/\/blog.salesflare.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/09\/sf-logo-900x160-1.jpg","contentUrl":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/09\/sf-logo-900x160-1.jpg","width":900,"height":160,"caption":"Salesflare"},"image":{"@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesflare\/","https:\/\/x.com\/salesflare","https:\/\/www.linkedin.com\/company\/salesflare","https:\/\/www.youtube.com\/@salesflare"]},{"@type":"Person","@id":"https:\/\/blog.salesflare.com\/fr\/#\/schema\/person\/9ba8c2b2feaae1b414e6a14c3f469fc7","name":"Jeroen Corthout","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/secure.gravatar.com\/avatar\/c91a1b8139c6bcaef8e8f9e2ca1f8357f9369abc8cf845ca75458a401e2b30c7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c91a1b8139c6bcaef8e8f9e2ca1f8357f9369abc8cf845ca75458a401e2b30c7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c91a1b8139c6bcaef8e8f9e2ca1f8357f9369abc8cf845ca75458a401e2b30c7?s=96&d=mm&r=g","caption":"Jeroen Corthout"},"description":"Jag \u00e4r medgrundare och VD p\u00e5 Salesflare, det intelligenta CRM-f\u00f6retaget f\u00f6r sm\u00e5 och medelstora f\u00f6retag som s\u00e4ljer B2B. Jag har hj\u00e4lpt tusentals f\u00f6retag att effektivisera sin f\u00f6rs\u00e4ljning och CRM under de senaste 10+ \u00e5ren. Jag \u00e4lskar att automatisera f\u00f6rs\u00e4ljning, bygga vackra produkter och skriva om alla dessa \u00e4mnen.","sameAs":["https:\/\/www.facebook.com\/jeroencorthout","https:\/\/www.linkedin.com\/in\/jeroencorthout\/","https:\/\/x.com\/https:\/\/twitter.com\/jeroencorthout"],"url":"https:\/\/blog.salesflare.com\/sv\/author\/jeroencorthout"}]}},"_wl_alt_label":[],"acf":[],"jetpack_featured_media_url":"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/08\/typeform-tw.png","jetpack-related-posts":[{"id":55328,"url":"https:\/\/blog.salesflare.com\/sv\/8-haftiga-saas-foretag-som-vi-stotte-pa-pa-saastock-2017-8c932cb49662","url_meta":{"origin":56059,"position":0},"title":"8 grymma SaaS-f\u00f6retag vi st\u00f6tte p\u00e5 p\u00e5 SaaStock 2017","author":"Gilles DC","date":"oktober 10, 2017","format":false,"excerpt":"V\u00e5rt bes\u00f6k i Dublin handlade om heta SaaS-f\u00f6retag (och lite Guinness vid sidan av).","rel":"","context":"I \u201dConference\u201d","block_context":{"text":"Conference","link":"https:\/\/blog.salesflare.com\/sv\/conference"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2017\/10\/1bGx8Ge9fmjuHEuVdOmGSkA-2.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2017\/10\/1bGx8Ge9fmjuHEuVdOmGSkA-2.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2017\/10\/1bGx8Ge9fmjuHEuVdOmGSkA-2.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2017\/10\/1bGx8Ge9fmjuHEuVdOmGSkA-2.jpeg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":56805,"url":"https:\/\/blog.salesflare.com\/sv\/integrera-saljverktyg-2","url_meta":{"origin":56059,"position":1},"title":"Hur B2B-f\u00f6retag kan integrera s\u00e4ljverktyg","author":"Vanhishikha Bhargava","date":"april 18, 2019","format":false,"excerpt":"Det genomsnittliga B2B-f\u00f6retaget anv\u00e4nder minst 13 molnapplikationer. Anv\u00e4nd den h\u00e4r praktiska guiden f\u00f6r att integrera s\u00e4ljverktyg och g\u00f6ra din s\u00e4ljprocess mer effektiv.","rel":"","context":"I \u201dintegrations\u201d","block_context":{"text":"integrations","link":"https:\/\/blog.salesflare.com\/sv\/integrations"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/04\/unsplash-image_3d97cbc107f051a65d500c043c1f32ba_2000.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":55836,"url":"https:\/\/blog.salesflare.com\/sv\/hur-slack-blev-en-ledande-kommunikationsplattform-17b4182df425","url_meta":{"origin":56059,"position":2},"title":"Hur Slack blev en ledande kommunikationsplattform","author":"Ali Colwell","date":"april 24, 2018","format":false,"excerpt":"Ikoniska produkter avsnitt 003","rel":"","context":"I \u201dIconic Products\u201d","block_context":{"text":"Iconic Products","link":"https:\/\/blog.salesflare.com\/sv\/iconic-products"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2018\/04\/s3-news-tmp-1086-img_3175-2x1-940.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2018\/04\/s3-news-tmp-1086-img_3175-2x1-940.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2018\/04\/s3-news-tmp-1086-img_3175-2x1-940.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2018\/04\/s3-news-tmp-1086-img_3175-2x1-940.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":57239,"url":"https:\/\/blog.salesflare.com\/sv\/ideer-om-innehall-2","url_meta":{"origin":56059,"position":3},"title":"Inneh\u00e5llsid\u00e9er p\u00e5 l\u00f6pande band: 8 s\u00e4tt att generera o\u00e4ndliga id\u00e9er f\u00f6r din inneh\u00e5llsmarknadsf\u00f6ring","author":"Anouck Meier","date":"augusti 29, 2019","format":false,"excerpt":"Har du slut p\u00e5 id\u00e9er till inneh\u00e5ll? H\u00e4r \u00e4r de 8 b\u00e4sta taktikerna f\u00f6r att generera grymma id\u00e9er f\u00f6r din inneh\u00e5llsmarknadsf\u00f6ring. B\u00f6rja alltid med din l\u00e4sare i \u00e5tanke.","rel":"","context":"I \u201dMasterclass\u201d","block_context":{"text":"Masterclass","link":"https:\/\/blog.salesflare.com\/sv\/masterclass"},"img":{"alt_text":"Content Ideas on Tap: 8 Ways to Generate Infinite Ideas for Your Content Marketing","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/08\/you-x-ventures-Oalh2MojUuk-unsplash_ee80d596741dcdb340bb3f3293f26465_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/08\/you-x-ventures-Oalh2MojUuk-unsplash_ee80d596741dcdb340bb3f3293f26465_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/08\/you-x-ventures-Oalh2MojUuk-unsplash_ee80d596741dcdb340bb3f3293f26465_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/08\/you-x-ventures-Oalh2MojUuk-unsplash_ee80d596741dcdb340bb3f3293f26465_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/08\/you-x-ventures-Oalh2MojUuk-unsplash_ee80d596741dcdb340bb3f3293f26465_2000.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2019\/08\/you-x-ventures-Oalh2MojUuk-unsplash_ee80d596741dcdb340bb3f3293f26465_2000.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":55803,"url":"https:\/\/blog.salesflare.com\/sv\/hur-intercom-blev-en-enhorningsprodukt-b952bb8575c5-2","url_meta":{"origin":56059,"position":4},"title":"Hur Intercom blev en enh\u00f6rningsprodukt","author":"Jeroen Corthout","date":"april 11, 2018","format":false,"excerpt":"Ikoniska produkter episod 002","rel":"","context":"I \u201dIconic Products\u201d","block_context":{"text":"Iconic Products","link":"https:\/\/blog.salesflare.com\/sv\/iconic-products"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2018\/04\/intercom-product-feat.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2018\/04\/intercom-product-feat.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2018\/04\/intercom-product-feat.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2018\/04\/intercom-product-feat.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2018\/04\/intercom-product-feat.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":56277,"url":"https:\/\/blog.salesflare.com\/sv\/instagram-ikoniska-produkter","url_meta":{"origin":56059,"position":5},"title":"Hur Instagram blev en dr\u00f6mmaskin f\u00f6r influencers","author":"Ali Colwell","date":"oktober 23, 2018","format":false,"excerpt":"Instagram, det s\u00e4ger n\u00e4stan sig sj\u00e4lvt, har blivit en av de st\u00f6rsta och mest framg\u00e5ngsrika sociala n\u00e4tverksplattformarna d\u00e4r ute. Det kan vara sv\u00e5rt att komma ih\u00e5g en tid f\u00f6re Instagram, men f\u00f6retaget har bara funnits i cirka 8 \u00e5r.","rel":"","context":"I \u201dIconic Products\u201d","block_context":{"text":"Iconic Products","link":"https:\/\/blog.salesflare.com\/sv\/iconic-products"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2018\/10\/instagram_9f56a3399b4bb9f7185e591341145835_2000.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2018\/10\/instagram_9f56a3399b4bb9f7185e591341145835_2000.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2018\/10\/instagram_9f56a3399b4bb9f7185e591341145835_2000.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2018\/10\/instagram_9f56a3399b4bb9f7185e591341145835_2000.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2018\/10\/instagram_9f56a3399b4bb9f7185e591341145835_2000.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/blog.salesflare.com\/wp-content\/uploads\/2018\/10\/instagram_9f56a3399b4bb9f7185e591341145835_2000.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"wl:entity_url":"https:\/\/data.wordlift.io\/wl1504442\/post\/iconic-product-typeform-e17f49419c56","_links":{"self":[{"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/56059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/comments?post=56059"}],"version-history":[{"count":0,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/56059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/media\/56061"}],"wp:attachment":[{"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/media?parent=56059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/categories?post=56059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/tags?post=56059"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/wl_entity_type?post=56059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}