{"id":55949,"date":"2018-06-11T11:27:35","date_gmt":"2018-06-11T11:27:35","guid":{"rendered":"https:\/\/blog.salesflare.com\/?p=55949"},"modified":"2024-06-12T11:06:16","modified_gmt":"2024-06-12T09:06:16","slug":"sales-automation-101-highlights-from-our-talk-with-andrei-zinkevich-1f8249e443e2","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/sv\/saljautomatisering-101-hojdpunkter-fran-vart-samtal-med-andrei-zinkevich-1f8249e443e2","title":{"rendered":"Sales Automation 101: H\u00f6jdpunkter fr\u00e5n v\u00e5rt samtal med Andrei Zinkevich"},"content":{"rendered":"<article class=\"h-entry\">\n<header><\/header>\n<section class=\"e-content\">\n<section class=\"section section--body section--first\">\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h1 id=\"d454\" class=\"graf graf--h3 graf--leading graf--title\">Sales Automation 101: H\u00f6jdpunkter fr\u00e5n v\u00e5rt samtal med Andrei Zinkevich<\/h1>\n<p id=\"0e41\" class=\"graf graf--p graf-after--h3 translation-block\">V\u00e5r medgrundare Jeroen Corthout deltog nyligen i en Facebook Live-session med Andrei Zinkevich, grundare av <a href=\"https:\/\/getleado.com\/\">Getleado<\/a>, f\u00f6r att prata om s\u00e4ljautomation.<\/p>\n<p id=\"a5ce\" class=\"graf graf--p graf-after--p translation-block\">S\u00e5 varf\u00f6r \u00e4r s\u00e4ljautomation ett s\u00e5 viktigt \u00e4mne?<\/p>\n<p id=\"6604\" class=\"graf graf--p graf-after--p translation-block\">Enligt InsideSales.com \u00e4gnas i genomsnitt n\u00e4stan tv\u00e5 tredjedelar (64,8%) av s\u00e4ljarnas tid \u00e5t aktiviteter som inte genererar int\u00e4kter. Vilket faktiskt inneb\u00e4r stora f\u00f6rluster f\u00f6r f\u00f6retagen. \ud83d\udcc9<\/p>\n<p id=\"4f17\" class=\"graf graf--p graf-after--p translation-block\">Det r\u00e4cker med att s\u00e4ga att s\u00e4ljautomation \u00e4r avg\u00f6rande f\u00f6r ett f\u00f6retags framg\u00e5ng.<\/p>\n<p id=\"a605\" class=\"graf graf--p graf-after--p translation-block\">L\u00e5t oss dyka ner i de viktigaste h\u00f6jdpunkterna fr\u00e5n diskussionen!<\/p>\n<p id=\"3335\" class=\"graf graf--p graf-after--p graf--trailing\"><em class=\"markup--em markup--p-em translation-block\">Missade du live-eventet? D\u00e5 kan du <\/em><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.facebook.com\/andzinkevich\/videos\/735344326590031\/\" target=\"_blank\" rel=\"noopener\"><em class=\"markup--em markup--p-em\">kolla in reprisen h\u00e4r<\/em><\/a><em class=\"markup--em markup--p-em\">. <\/em>\ud83d\udcf9<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"839e\" class=\"graf graf--h4 graf--leading\">Vilka s\u00e4ljuppgifter b\u00f6r automatiseras och p\u00e5 vilket s\u00e4tt?<\/h4>\n<p id=\"23ae\" class=\"graf graf--p graf-after--h4 translation-block\">F\u00f6r att uttrycka det enkelt: allt som inte involverar dina unika m\u00e4nskliga f\u00f6rm\u00e5gor b\u00f6r automatiseras.<\/p>\n<figure id=\"ed05\" class=\"graf graf--figure graf-after--p\"><\/figure>\n<p class=\"graf graf--p graf-after--figure translation-block\"><img class=\"aligncenter size-full wp-image-58545\" src=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/06\/conductor-1.gif\" alt=\"conductor\" width=\"500\" height=\"311\"><\/p>\n<p class=\"graf graf--p graf-after--figure translation-block\">Det finns m\u00e5nga saker som robotar \u00e4r b\u00e4ttre p\u00e5 \u00e4n vad vi \u00e4r, till exempel:<\/p>\n<ul class=\"postList\">\n<li id=\"c43d\" class=\"graf graf--li graf-after--p translation-block\">Sammanst\u00e4llning av data fr\u00e5n e-post, kalendrar, telefon etc.<\/li>\n<li id=\"d61f\" class=\"graf graf--li graf-after--li translation-block\">H\u00e5lla reda p\u00e5 fullst\u00e4ndiga konversationer<\/li>\n<li id=\"78d0\" class=\"graf graf--li graf-after--li translation-block\">H\u00e5lla reda p\u00e5 alla filer som du har utbytt<\/li>\n<li id=\"15c0\" class=\"graf graf--li graf-after--li translation-block\">Skapa synlighet mellan teammedlemmar i samtal med kunder<\/li>\n<li id=\"7238\" class=\"graf graf--li graf-after--li translation-block\">Berika m\u00e4nniskor och f\u00f6retag med allm\u00e4nt tillg\u00e4ngliga data<\/li>\n<li id=\"2669\" class=\"graf graf--li graf-after--li translation-block\">Importera e-postsignaturer<\/li>\n<li id=\"d40e\" class=\"graf graf--li graf-after--li translation-block\">Kontroll med kunder som g\u00e5r tyst<\/li>\n<li id=\"9c39\" class=\"graf graf--li graf-after--li translation-block\">Att se att du inte har svarat p\u00e5 ett viktigt e-postmeddelande<\/li>\n<li id=\"313d\" class=\"graf graf--li graf-after--li translation-block\">Uppt\u00e4cka att en kund interagerar mycket med dig<\/li>\n<li id=\"566c\" class=\"graf graf--li graf-after--li translation-block\">Sk\u00e4ra genom data<\/li>\n<li id=\"bdcb\" class=\"graf graf--li graf-after--li translation-block\">Flytta data mellan appar<\/li>\n<li id=\"c6a3\" class=\"graf graf--li graf-after--li translation-block\">Och m\u00e5nga, m\u00e5nga andra uppgifter som s\u00e4ljare tar itu med p\u00e5 regelbunden basis!<\/li>\n<\/ul>\n<p id=\"d61d\" class=\"graf graf--p graf-after--li translation-block\">Alla dessa saker kan ta upp mycket av s\u00e4ljarnas tid, och fr\u00e5gan \u00e4r \"varf\u00f6r?\"<\/p>\n<figure id=\"f5ef\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 480px;max-height: 270px\"><\/div>\n<\/figure>\n<p id=\"6b18\" class=\"graf graf--p graf-after--figure translation-block\"><img class=\"size-full wp-image-58341 aligncenter\" src=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/06\/fed-up.gif\" alt=\"fed up\" width=\"480\" height=\"270\"><\/p>\n<p class=\"graf graf--p graf-after--figure translation-block\">Det \u00e4r inte s\u00e5 att de h\u00e4r sakerna inte beh\u00f6ver h\u00e4nda. De \u00e4r ocks\u00e5 viktiga, bara av olika sk\u00e4l.<\/p>\n<p id=\"a4ce\" class=\"graf graf--p graf-after--p translation-block\">Och i vissa fall kan icke int\u00e4ktsgenererande aktiviteter faktiskt indirekt generera int\u00e4kter.<\/p>\n<p id=\"a60d\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Det \u00e4r bara det att det h\u00e4r inte \u00e4r uppgifter som du beh\u00f6ver dina unika m\u00e4nskliga f\u00f6rm\u00e5gor till. Din empati, kreativitet, etc.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"3a3f\" class=\"graf graf--h4 graf--leading\">Vilka arbetsuppgifter b\u00f6r inte automatiseras?<\/h4>\n<p id=\"983a\" class=\"graf graf--p graf-after--h4 translation-block\">Efter att ha utforskat m\u00f6jligheterna med s\u00e4ljautomation v\u00e4cks fr\u00e5gan: vad <em class=\"markup--em markup--p-em\">skulle du inte<\/em> automatisera?<\/p>\n<p id=\"1ad2\" class=\"graf graf--p graf-after--p translation-block\">Ett s\u00e4tt att utforska detta \u00e4r att fr\u00e5ga sig: \"Vad \u00e4r den unika kompetensen hos en s\u00e4ljare? Hos en m\u00e4nniska?\"<\/p>\n<p id=\"ca20\" class=\"graf graf--p graf-after--p translation-block\">Det \u00e4r definitivt inte att hantera data - eller att arbeta med datorer.<\/p>\n<figure id=\"282f\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 450px;max-height: 326px\">\n<p class=\"translation-block\"><img class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*ldMpbRmsxnNG0bfe_s-2dg.gif\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"3d43\" class=\"graf graf--p graf-after--figure translation-block\">Det som m\u00e4nniskor \u00e4r unikt bra p\u00e5 \u00e4r att hantera andra m\u00e4nniskor. F\u00f6rst\u00e5 dem. Kommunicera med dem. Att hj\u00e4lpa dem.<\/p>\n<p id=\"999d\" class=\"graf graf--p graf-after--p translation-block\">N\u00e4r automatiseringen g\u00e5r f\u00f6r l\u00e5ngt och misslyckas \u00e4r det n\u00e4stan alltid n\u00e4r denna princip bryts.<\/p>\n<p id=\"1f32\" class=\"graf graf--p graf-after--p translation-block\">N\u00e5gra moderna exempel<\/p>\n<p id=\"9639\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Chatbots<\/strong>: Tekniken f\u00f6r <a href=\"https:\/\/www.iamdave.ai\/products\/ai-chatbot\/\">chatbottar<\/a> och dess framtida till\u00e4mpningar och potential \u00e4r verkligen intressanta, men hypen kring dem g\u00f6r att m\u00e4nniskor tillskriver dessa chatbots f\u00f6rm\u00e5gor som de inte har \u00e4nnu. \ud83d\udcac<\/p>\n<p id=\"a55f\" class=\"graf graf--p graf-after--p translation-block\">Och det ger verkligen trasiga upplevelser.<\/p>\n<p id=\"c694\" class=\"graf graf--p graf-after--p translation-block\">Visst, <a href=\"https:\/\/botscrew.com\/blog\/knowledge-base-chatbot\/\">chatbots kan ers\u00e4tta enkla formul\u00e4r<\/a>, men de kan \u00e4nnu inte n\u00e5 upp till niv\u00e5n f\u00f6r verklig interaktion mellan m\u00e4nniskor.<\/p>\n<figure id=\"4973\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 500px;max-height: 200px\">\n<p class=\"translation-block\"><img class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*yIu0ht77sXyn4Xjm-F8rWw.gif\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"3790\" class=\"graf graf--p graf-after--figure\"><strong class=\"markup--strong markup--p-strong translation-block\">Storskaliga e-postmeddelanden, automatiserade inl\u00e4gg i sociala medier etc: <\/strong>Det \u00e4r mycket enklare att skicka samma odifferentierade budskap till hundratals eller tusentals med hj\u00e4lp av mjukvaruautomation, men om du f\u00f6rs\u00f6ker s\u00e4lja n\u00e5got g\u00e4ller fortfarande regeln: f\u00f6rs\u00f6k f\u00f6rst att f\u00f6rst\u00e5, sedan att bli f\u00f6rst\u00e5dd.<\/p>\n<p id=\"74ba\" class=\"graf graf--p graf-after--p translation-block\">Om du fortfarande funderar p\u00e5 att sprida n\u00e5got som ett e-postmeddelande eller n\u00e5gon annan typ av meddelande till en stor grupp m\u00e4nniskor samtidigt, se till att du inte \u00e4r s\u00e4ljande. Var ist\u00e4llet rolig, s\u00e5rbar, anm\u00e4rkningsv\u00e4rd - och g\u00f6r ett bra f\u00f6rsta intryck. \ud83d\udc8c<\/p>\n<p id=\"0292\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Fullt automatiserad CRM: <\/strong>N\u00e4r Salesflare startade 2014 uppt\u00e4ckte vi att vissa f\u00f6retag f\u00f6rs\u00f6kte automatisera CRM-data helt utan att beh\u00f6va n\u00e5gon anv\u00e4ndarintervention. Vi f\u00f6rstod snabbt att detta inte var m\u00f6jligt.<\/p>\n<p id=\"f7ee\" class=\"graf graf--p graf-after--p translation-block\">Man kan inte automatisera allt. Vissa beslut, till exempel \"\u00c4r det h\u00e4r en kund? Finns det en f\u00f6rs\u00e4ljningsm\u00f6jlighet h\u00e4r? Borde den h\u00e4r kontakten verkligen vara kopplad till kontot?\" fattas b\u00e4st av en m\u00e4nniska.<\/p>\n<p id=\"e590\" class=\"graf graf--p graf-after--p translation-block\">M\u00e4nniskor gillar automatisering, men s\u00e5 snart den b\u00f6rjar g\u00f6ra misstag f\u00f6rlorar den sitt v\u00e4rde. \ud83d\udc4e<\/p>\n<p id=\"8ef0\" class=\"graf graf--p graf-after--p translation-block\">Folk vill inte f\u00f6rlora den sista niv\u00e5n av kontroll.<\/p>\n<p id=\"b7a8\" class=\"graf graf--p graf-after--p translation-block\">Det \u00e4r d\u00e4rf\u00f6r Salesflare arbetar med f\u00f6rslag p\u00e5 platser d\u00e4r m\u00e4nniskor fortfarande vill ha kontroll, och helautomatiserar p\u00e5 andra platser.<\/p>\n<p id=\"80cf\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Automation \u00e4r h\u00e4r f\u00f6r att g\u00f6ra v\u00e5ra liv enklare. Den \u00e4r h\u00e4r f\u00f6r att automatisera robotiserade uppgifter. F\u00f6r att g\u00f6ra oss mer m\u00e4nskliga. Den \u00e4r inte h\u00e4r f\u00f6r att g\u00f6ra m\u00e4nniskor helt on\u00f6diga - \u00e5tminstone inte inom den n\u00e4rmaste framtiden.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"d41a\" class=\"graf graf--h4 graf--leading\">Hur kan du automatisera prospektering och berikning?<\/h4>\n<p id=\"1414\" class=\"graf graf--p graf-after--h4 translation-block\">F\u00f6rutom det administrativa arbetet \u00e4r de tv\u00e5 mest tidskr\u00e4vande arbetsuppgifterna prospektering och berikning.<\/p>\n<p id=\"296d\" class=\"graf graf--p graf-after--p translation-block\">Hur kan du automatisera dessa processer?<\/p>\n<p id=\"f05a\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Prospektering<\/strong> \u00e4r verkligen en tidskr\u00e4vande verksamhet, s\u00e5 f\u00f6rs\u00f6k att automatisera de uppgifter som du g\u00f6r rutinm\u00e4ssigt.<\/p>\n<p id=\"50e3\" class=\"graf graf--p graf-after--p translation-block\">De delar av ditt jobb d\u00e4r du k\u00e4nner dig som en robot, skulle kanske b\u00e4ttre kunna utf\u00f6ras av en robot. \ud83e\udd16<\/p>\n<p id=\"2549\" class=\"graf graf--p graf-after--p translation-block\">N\u00e5gra exempel:<\/p>\n<p id=\"9e28\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Skapa listor<\/strong>: Om du fyller i ett Excel-ark manuellt g\u00f6r du f\u00f6rmodligen n\u00e5got fel.<\/p>\n<p id=\"d333\" class=\"graf graf--p graf-after--p translation-block\">Det finns s\u00e5 m\u00e5nga s\u00e4tt att bygga listor p\u00e5 idag, baserat p\u00e5 alla m\u00f6jliga parametrar. F\u00f6retagets storlek, geografi, tillv\u00e4xtsignaler, teknik som anv\u00e4nds p\u00e5 deras webbplats etc. Det b\u00f6r definitivt g\u00f6ras med ett bra mjukvaruverktyg. Till exempel finns det massor av m\u00f6jligheter f\u00f6r <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/blog.salesflare.com\/sv\/verktyg-for-leadgenerering-2\/#outbound\" target=\"_blank\" rel=\"noopener\">leadgenerering med hj\u00e4lp av verktyg ovanp\u00e5 LinkedIn<\/a>.<\/p>\n<p id=\"5f82\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Att ha en f\u00f6rsta touch<\/strong>: Det betyder inte att du ska b\u00f6rja slumpm\u00e4ssigt skr\u00e4pposta m\u00e4nniskor med odifferentierade e-postmeddelanden. Som n\u00e4mnts tidigare \u00e4r det fel s\u00e4tt att g\u00e5 till automatisering.<\/p>\n<p id=\"bb11\" class=\"graf graf--p graf-after--p translation-block\">T\u00e4nk i st\u00e4llet ut v\u00e4nligare s\u00e4tt att f\u00e5 en f\u00f6rsta kontakt. F\u00f6rs\u00f6k att f\u00e5 kontakt med publiken.<\/p>\n<figure id=\"2772\" class=\"graf graf--figure graf-after--p\"><\/figure>\n<p class=\"graf graf--p graf-after--figure translation-block\"><img class=\"size-full wp-image-58317 aligncenter\" src=\"https:\/\/blog.salesflare.com\/wp-content\/uploads\/2018\/06\/how-do-you-do-fellow-kids-3.gif\" alt=\"hur m\u00e5r ni, k\u00e4ra barn?\" width=\"500\" height=\"282\"><\/p>\n<p class=\"graf graf--p graf-after--figure translation-block\">Ett LinkedIn-inl\u00e4gg, en cool bloggartikel, en rolig historia... sprid det. Se om folk gillar det. Interagera med den.<\/p>\n<p id=\"7c99\" class=\"graf graf--p graf-after--p translation-block\">Om du ska skicka e-post till m\u00e4nniskor, bra, men se till att det inte liknar n\u00e5got annat e-postmeddelande som du n\u00e5gonsin har sett i din inkorg. Och att du vill starta en relation, inte s\u00e4lja n\u00e5got. \ud83e\udd1d<\/p>\n<p id=\"4fe0\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Skapa kontaktpunkter<\/strong>: Det finns s\u00e5 m\u00e5nga s\u00e4tt att h\u00e5lla kontakten nu innan n\u00e5gon i din publik f\u00f6rvandlas till en bra lead.<\/p>\n<p id=\"8f3e\" class=\"graf graf--p graf-after--p translation-block\">Forts\u00e4tt att bygga upp den relationen genom Facebook-annonser, engagemang i sociala medier, i grupper - ta reda p\u00e5 vad som fungerar b\u00e4st f\u00f6r din m\u00e5lgrupp och var de vill engagera sig. G\u00e5 sedan dit. \ud83c\udfc3\u200d<\/p>\n<p id=\"0455\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\">Berikning<\/strong> b\u00f6r vara ganska l\u00e4tt att automatisera. H\u00e4mta lite data fr\u00e5n FullContact eller Clearbit API. Prata med n\u00e5gra andra API:er.<\/p>\n<p id=\"e9c2\" class=\"graf graf--p graf-after--p translation-block\">P\u00e5 CRM-niv\u00e5 s\u00e4ger m\u00e5nga CRM-f\u00f6retag att \"du kan integrera med Clearbit om du vill\".<\/p>\n<p id=\"1435\" class=\"graf graf--p graf-after--p translation-block\">Du g\u00e5r till Clearbit-webbplatsen, anger dina kreditkortsuppgifter och konfigurerar integrationen. Varf\u00f6r g\u00f6ra det s\u00e5 komplicerat? \ud83d\ude45\u200d<\/p>\n<p id=\"2a07\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Vi har byggt in allt detta i Salesflare och inkluderat det i planen, eftersom vi anser att det \u00e4r s\u00e5 grundl\u00e4ggande och att du inte b\u00f6r sl\u00f6sa tid p\u00e5 att konfigurera dessa saker sj\u00e4lv. Anv\u00e4ndarna drar d\u00e5 ocks\u00e5 nytta av en t\u00e4tare och mer intelligent integration.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"ef17\" class=\"graf graf--h4 graf--leading\">B\u00e4sta praxis f\u00f6r lead scoring<\/h4>\n<p id=\"5c0d\" class=\"graf graf--p graf-after--h4 translation-block\">Lead scoring g\u00f6rs traditionellt i tv\u00e5 riktningar:<\/p>\n<ul class=\"postList\">\n<li id=\"53f5\" class=\"graf graf--li graf-after--p translation-block\">Hur intressant \u00e4r ledtr\u00e5den f\u00f6r oss?<\/li>\n<li id=\"af7c\" class=\"graf graf--li graf-after--li translation-block\">Hur intresserad \u00e4r huvudrollsinnehavaren av oss?<\/li>\n<\/ul>\n<p id=\"cbdb\" class=\"graf graf--p graf-after--li translation-block\">Sj\u00e4lvklart kan man s\u00e4tta upp ett allm\u00e4nt system som g\u00f6r en viss po\u00e4ngs\u00e4ttning av intresseniv\u00e5erna i de tv\u00e5 olika riktningarna:<\/p>\n<ul class=\"postList\">\n<li id=\"b38e\" class=\"graf graf--li graf-after--p\"><strong class=\"markup--strong markup--li-strong translation-block\">Hur intressant \u00e4r ledtr\u00e5den f\u00f6r oss?<\/strong>: Hur stort \u00e4r f\u00f6retaget? Pratar jag med r\u00e4tt person i r\u00e4tt roll? V\u00e4xer de?<\/li>\n<li id=\"8562\" class=\"graf graf--li graf-after--li\"><strong class=\"markup--strong markup--li-strong translation-block\">Hur intresserad \u00e4r du av ledaren i oss?<\/strong>: \u00d6ppnar de v\u00e5ra mejl? Klickar p\u00e5 saker? Bes\u00f6ker v\u00e5r webbplats? Den h\u00e4r andra delen kallas \"hotness\" i Salesflare, och den varnar dig till och med om dina hetaste leads.<\/li>\n<\/ul>\n<figure id=\"a672\" class=\"graf graf--figure graf-after--li\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 500px;max-height: 362px\">\n<p class=\"translation-block\"><img class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*l5k7Uw7ZQaLS0iEC5CIkdQ.gif\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"4fcc\" class=\"graf graf--p graf-after--figure translation-block\">Men om du tittar p\u00e5 vad som verkligen kommer att f\u00f6rvandla din lead till en aff\u00e4r, f\u00f6r SaaS-f\u00f6retag \u00e4r det oftast p\u00e5 en helt annan niv\u00e5. Det finns andra parametrar som mycket b\u00e4ttre kan f\u00f6ruts\u00e4ga om det kommer att bli en f\u00f6rs\u00e4ljning och om det \u00e4r v\u00e4rt att spendera din tid p\u00e5 det eller inte. \u23f3<\/p>\n<p id=\"f17a\" class=\"graf graf--p graf-after--p translation-block\">Det \u00e4r detta nordstj\u00e4rnem\u00e5tt som \u00e4r s\u00e5 popul\u00e4rt nuf\u00f6rtiden. F\u00f6r Slack \u00e4r det hur m\u00e5nga meddelanden som utbyts i ett team. F\u00f6r oss p\u00e5 Salesflare handlar det om hur m\u00e5nga kunder som skapas. Dess prediktiva v\u00e4rde \u00e4r uppenbarligen mycket h\u00f6gre \u00e4n om m\u00e4nniskor \u00f6ppnar dina e-postmeddelanden. \ud83d\udcec<\/p>\n<p id=\"f58e\" class=\"graf graf--p graf-after--p translation-block\">Det betyder inte n\u00f6dv\u00e4ndigtvis att ett enda m\u00e5tt kan f\u00e5nga allt. Men det \u00e4r bra att fundera p\u00e5 vad det inneb\u00e4r att engagera en lead tillr\u00e4ckligt f\u00f6r att omvandla den till en aff\u00e4r. M\u00e4t det. F\u00f6rb\u00e4ttra det.<\/p>\n<p id=\"7e09\" class=\"graf graf--p graf-after--p translation-block\">Det \u00e4r vad riktig lead scoring handlar om. \ud83d\udc4d<\/p>\n<p id=\"3b55\" class=\"graf graf--p graf-after--p translation-block\">Och naturligtvis b\u00f6r du synkronisera det med ditt CRM. Filtrera dina kunder baserat p\u00e5 det. Fokusera dina anstr\u00e4ngningar p\u00e5 r\u00e4tt leads.<\/p>\n<p id=\"53e5\" class=\"graf graf--p graf-after--p translation-block\">Det \u00e4r ett nytt s\u00e4tt att kvalificera leads.<\/p>\n<p id=\"0342\" class=\"graf graf--p graf-after--p translation-block\">Det ers\u00e4tter inte helt det gamla s\u00e4ttet att kvalificera sig, att best\u00e4mma vilka leads som har en god chans att f\u00f6rvandlas till aff\u00e4rer, baserat p\u00e5 f\u00f6rekomsten av en budget, om du pratar med r\u00e4tt myndighet, om de \u00e4r i behov och har best\u00e4mda tidslinjer eller inte (annars <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/blog.vainu.io\/bant-qualify-sales-prospects\/\" target=\"_blank\" rel=\"noopener\">k\u00e4nd som den gamla goda BANT<\/a>-kvalificeringen).<\/p>\n<p id=\"88aa\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">Men det <em class=\"markup--em markup--p-em\">\u00e4r<\/em> ett mer genomt\u00e4nkt s\u00e4tt att t\u00e4nka p\u00e5 det relaterat till din produkt eller tj\u00e4nst och fokuserar oftare p\u00e5 en kunds framg\u00e5ng \u00e4n p\u00e5 generella f\u00f6rs\u00e4ljningskriterier.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<h4 id=\"bd0c\" class=\"graf graf--h4 graf--leading\">Din verktygsl\u00e5da f\u00f6r automatiserad f\u00f6rs\u00e4ljning<\/h4>\n<p id=\"4554\" class=\"graf graf--p graf-after--h4 translation-block\">N\u00e4r det g\u00e4ller att hitta r\u00e4tt verktyg f\u00f6r ditt f\u00f6retag finns det m\u00e5nga h\u00e4ftiga verktyg d\u00e4r ute, men det handlar mer om vad du f\u00f6rs\u00f6ker g\u00f6ra och varf\u00f6r.<\/p>\n<p id=\"d921\" class=\"graf graf--p graf-after--p translation-block\">Det \u00e4r viktigt att inte f\u00f6rlora den m\u00e4nskliga faktorn ur sikte. Och att alltid \"g\u00f6ra saker som inte g\u00e5r att skala upp\" f\u00f6rst. Var helt m\u00e4nsklig f\u00f6rst, och l\u00e4mna f\u00f6rst d\u00e4refter \u00f6ver en del av jobbet till robotar.<\/p>\n<figure id=\"4524\" class=\"graf graf--figure graf-after--p\">\n<div class=\"aspectRatioPlaceholder is-locked\" style=\"max-width: 500px;max-height: 267px\">\n<div class=\"aspectRatioPlaceholder-fill\" style=\"padding-bottom: 53.400000000000006%\"><\/div>\n<p class=\"translation-block\"><img class=\"graf-image\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*DTJK5wKdk-gAzmX3wvh8kg.gif\"><\/p>\n<\/div>\n<\/figure>\n<p id=\"c75f\" class=\"graf graf--p graf-after--figure translation-block\">Om du uppt\u00e4cker att din publik \u00e4r p\u00e5 Facebook eller p\u00e5 LinkedIn, eller om de b\u00e4st n\u00e5s via e-post, har vi playbooks f\u00f6r allt detta p\u00e5 <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/blog.salesflare.com\/sv\/growth-hacking\" target=\"_blank\" rel=\"noopener\">Salesflare-bloggen<\/a>.<\/p>\n<p id=\"ef07\" class=\"graf graf--p graf-after--p translation-block\">Dessa guider g\u00e5r in p\u00e5 hur du kan utnyttja data och verktyg f\u00f6r att f\u00e5 kontakt med din publik p\u00e5 ett effektivare s\u00e4tt och kanske till och med mer effektivt. \ud83d\udcaa<\/p>\n<p id=\"5e76\" class=\"graf graf--p graf-after--p translation-block\">Men f\u00f6rst m\u00e5ste du verkligen prata med din publik. F\u00e5 kontakt med dem. F\u00f6rst\u00e5 dem. Hoppa inte in i automatisering eller i verktyg. G\u00f6r allt f\u00f6rst, tills du tr\u00f6ttnar p\u00e5 det.<\/p>\n<p id=\"eca4\" class=\"graf graf--p graf-after--p translation-block\">D\u00e5 kan du stanna upp och t\u00e4nka: \"T\u00e4nk om jag automatiserar den h\u00e4r delen?\" \ud83e\udd14<\/p>\n<p id=\"8203\" class=\"graf graf--p graf-after--p translation-block\">Och du kommer att veta exakt hur du ska g\u00f6ra det p\u00e5 ett s\u00e4tt som inte f\u00f6rst\u00f6r den verkliga m\u00e4nskliga upplevelsen.<\/p>\n<p id=\"138d\" class=\"graf graf--p graf-after--p graf--trailing translation-block\">L\u00e5t oss inte anv\u00e4nda automatisering f\u00f6r att skapa mer robotkommunikation och till slut drunkna i den. L\u00e5t oss arbeta f\u00f6r en mer m\u00e4nsklig v\u00e4rld, d\u00e4r vi kan fokusera och \u00e4gna mer tid \u00e5t v\u00e5r m\u00e4nsklighet. \ud83d\udc6b<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"b2cd\" class=\"graf graf--p graf--leading graf--trailing translation-block\">Tack till Andrei Zinkevich f\u00f6r att vi fick vara med p\u00e5 Facebook Live-sessionen! Det var en insiktsfull och rolig timme fylld med bra diskussioner. \ud83d\ude0e<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"section section--body section--last\">\n<div class=\"section-divider\">\n<hr class=\"section-divider\">\n<\/div>\n<div class=\"section-content\">\n<div class=\"section-inner sectionLayout--insetColumn\">\n<p id=\"ff89\" class=\"graf graf--p graf--leading\"><em class=\"markup--em markup--p-em translation-block\">Vi hoppas att du gillade det h\u00e4r inl\u00e4gget. Om du gjorde det, sprid ordet!<\/em><\/p>\n<p id=\"9752\" class=\"graf graf--p graf-after--p\"><em class=\"markup--em markup--p-em translation-block\">F\u00f6r mer heta saker om startups, tillv\u00e4xtmarknadsf\u00f6ring och f\u00f6rs\u00e4ljning:<\/em><\/p>\n<p id=\"90d3\" class=\"graf graf--p graf-after--p\"><strong class=\"markup--strong markup--p-strong translation-block\"><em class=\"markup--em markup--p-em\">\ud83d\udc49 <\/em>.<\/strong><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/salesflare.typeform.com\/to\/Pi0dBQ\" target=\"_blank\" rel=\"noopener\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">prenumerera h\u00e4r<\/em><\/strong><\/a><\/p>\n<p id=\"43f3\" class=\"graf graf--p graf-after--p graf--trailing\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">\ud83d\udc49 f\u00f6lj @salesflare p\u00e5 <\/em><\/strong><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/twitter.com\/salesflare\" target=\"_blank\" rel=\"noopener\"><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\">Twitter<\/em><\/strong><\/a><strong class=\"markup--strong markup--p-strong\"><em class=\"markup--em markup--p-em\"> eller <\/em><\/strong><strong class=\"markup--strong markup--p-strong translation-block\"><em class=\"markup--em markup--p-em\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/www.facebook.com\/salesflare\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/em><\/strong><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/section>\n<\/article>","protected":false},"excerpt":{"rendered":"<p>Sales Automation 101: Highlights from our talk with Andrei Zinkevich Our co-founder Jeroen Corthout recently joined Andrei Zinkevich, founder of [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":55951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[77],"tags":[],"wl_entity_type":[122],"class_list":["post-55949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-sales-automation","wl_entity_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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