{"id":55944,"date":"2018-06-06T13:36:52","date_gmt":"2018-06-06T13:36:52","guid":{"rendered":"https:\/\/blog.salesflare.com\/?p=55944"},"modified":"2023-06-29T16:05:09","modified_gmt":"2023-06-29T14:05:09","slug":"how-medium-became-a-leading-blogging-platform-9b4b08d9d3ac","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/sv\/hur-medium-blev-en-ledande-bloggplattform-9b4b08d9d3ac","title":{"rendered":"Hur Medium blev en ledande bloggplattform"},"content":{"rendered":"
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Hur Medium blev en ledande bloggplattform<\/h1>\n
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Ikoniska produkter episod 006<\/h2>\n

Bloggar \u00e4r en h\u00f6rnsten i internetkulturen - det var i princip sociala medier innan vi ens hade uttrycket \"sociala medier\".<\/p>\n

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P\u00e5 grund av detta har dussintals bloggplattformar dykt upp (och f\u00f6rsvunnit) genom \u00e5ren.<\/p>\n

Men \u00e4ven om vi har haft plattformar som LiveJournal och Xanga som f\u00e5ngat v\u00e5r uppm\u00e4rksamhet f\u00f6r ett \u00f6gonblick tidigare, finns det bara ingen plattform d\u00e4r ute som \u00e4r lika ikonisk som Medium.<\/p>\n

Medium grundades 2012 av Twitters medgrundare och tidigare VD Evan \"Ev\" Williams och \u00e4r en vacker, l\u00e4ttanv\u00e4nd bloggplattform som g\u00f6r det m\u00f6jligt f\u00f6r anv\u00e4ndare att publicera om n\u00e4stan alla t\u00e4nkbara \u00e4mnen - samtidigt som de \u00e4r en del av en st\u00f6rre gemenskap. \ud83d\udc6b<\/p>\n

Men vad \u00e4r det som g\u00f6r att Medium sticker ut j\u00e4mf\u00f6rt med de andra plattformarna som kom f\u00f6re den? L\u00e5t oss g\u00e5 mer p\u00e5 djupet f\u00f6r att se hur det blev en ikonisk produkt!<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Medium \u00e4r inte bara en plattform, utan ocks\u00e5 en gemenskap<\/h4>\n

Williams skapade Medium fr\u00e5n grunden med id\u00e9n att uppmuntra anv\u00e4ndare att skapa inl\u00e4gg som var l\u00e4ngre \u00e4n Twitters 140 tecken.<\/p>\n

Det, och f\u00f6r att uppfylla sin personliga ambition att \u00e5tg\u00e4rda vad han ans\u00e5g vara den trasiga journalistiska v\u00e4rlden och skapa en ny modell. \ud83d\udee0<\/p>\n

Medium \u00e4r inte bara<\/em> en annan bloggplattform, det \u00e4r en aktiv bloggcommunity - hemsidan \u00e4r alltid fylld med inl\u00e4gg som trendar p\u00e5 webbplatsen, eller passar ett visst tema som de kurerar inneh\u00e5ll<\/a> f\u00f6r. I huvudsak har vem som helst m\u00f6jlighet att presenteras p\u00e5 hemsidan.<\/p>\n

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\"liten<\/p>\n

Precis som i andra bloggverktyg finns det m\u00f6jlighet att f\u00f6lja intressanta profiler (och att de f\u00f6ljer dig tillbaka), s\u00e5 det finns en extra bonus med att ha ett eget n\u00e4tverk - plus kurerade sidor om en m\u00e4ngd olika \u00e4mnen.<\/p>\n

Intresserad av design? Det finns en \u00e4mnessida f\u00f6r det. Vad s\u00e4gs om politik, media eller vetenskap? Japp, det finns b\u00e5de k\u00e4nda och mindre k\u00e4nda skribenter som skapar v\u00e4rdefullt inneh\u00e5ll kring dessa \u00e4mnen.<\/p>\n

Mediums community utforskar ocks\u00e5 mer unika eller djupg\u00e5ende teman, till exempel erfarenheter av droger, framtiden f\u00f6r artificiell intelligens<\/a>, \u00e5rets ord och l\u00e4rdomar fr\u00e5n entrepren\u00f6rer.<\/p>\n

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Kategoriseringsaspekten av Medium \u00e4r n\u00e4st intill ingen. Det faktum att du har inneh\u00e5ll kring n\u00e4stan alla teman d\u00e4r ute av m\u00e4nniskor fr\u00e5n alla samh\u00e4llsskikt \u00e4r ganska fantastiskt.<\/p>\n

Det \u00e4r ocks\u00e5 ett utm\u00e4rkt s\u00e4tt f\u00f6r f\u00f6retag att lyfta fram sitt varum\u00e4rke och placera eget inneh\u00e5ll i en gemenskap av likasinnade l\u00e4sare.<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Dessutom f\u00e5r den f\u00f6rmodligen fler visningar \u00e4n din egen blogg<\/h4>\n

Eftersom Medium \u00e4r en h\u00f6gt rankad webbplats \u00e4r det ett utm\u00e4rkt s\u00e4tt att dela ditt inneh\u00e5ll i ett SEO-optimerat utrymme.<\/p>\n

P\u00e5 grund av detta \u00e4r det ocks\u00e5 snabbare att bygga upp en f\u00f6ljarskara och trafik som \"fastnar\" p\u00e5 Medium j\u00e4mf\u00f6rt med en blogg som du just har skapat p\u00e5 din webbplats.<\/p>\n

Medium har cirka 180 miljoner bes\u00f6kare varje m\u00e5nad, och var och en av dessa bes\u00f6kare \u00e4r en potentiell l\u00e4sare av din blogg - vilket skapar ganska sp\u00e4nnande m\u00f6jligheter.<\/p>\n

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\"excited<\/p>\n

Eftersom Medium fokuserar mer p\u00e5 den information och de id\u00e9er du delar \u00e4n p\u00e5 vem du \u00e4r specifikt, \u00e4r det dessutom en betrodd resurs som rankas otroligt bra i s\u00f6kresultaten.<\/p>\n

Det inneb\u00e4r att om du skriver en blogg som \u00e4r v\u00e4rdefull och f\u00e5r r\u00e4tt uppm\u00e4rksamhet kan den snabbt n\u00e5 f\u00f6rsta sidan i s\u00f6kresultaten och ytterligare \u00f6ka din exponering. \ud83d\ude80<\/p>\n

Du beh\u00f6ver dock inte oroa dig om du redan har b\u00f6rjat fundera p\u00e5 att flytta \u00f6ver ditt inneh\u00e5ll till Medium: de g\u00f6r det enkelt att importera bloggar direkt till deras plattform i st\u00e4llet f\u00f6r att beh\u00f6va skicka in inl\u00e4gg p\u00e5 nytt som redan har publicerats n\u00e5gon annanstans.<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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En enkel och vacker l\u00e4supplevelse<\/h4>\n

Mediums design ser enkel ut i sitt utf\u00f6rande, men de sm\u00e5 detaljerna visar att den \u00e4r v\u00e4l genomt\u00e4nkt f\u00f6r b\u00e5de l\u00e4sare och skribenter.<\/p>\n

Och detta beror inte p\u00e5 att det \u00e4r n\u00e4stan om\u00f6jligt att skapa Mediums estetik, utan snarare p\u00e5 en samling viktiga beslut som i slut\u00e4ndan skapar n\u00e5got som \u00e4r st\u00f6rre \u00e4n summan av dess delar.<\/p>\n

Dessa val, till exempel det faktum att den talar om hur l\u00e5ng tid det tar att l\u00e4sa ett inl\u00e4gg och dess enhetlighet, g\u00f6r Medium till en fantastisk l\u00e4supplevelse oavsett var du befinner dig p\u00e5 webbplatsen.<\/p>\n

F\u00f6rutom det vackra gr\u00e4nssnittet och den l\u00e4ttl\u00e4sta layouten visar Medium ocks\u00e5 hur mycket engagemang ett inl\u00e4gg f\u00e5r genom \"klappar\" - p\u00e5 s\u00e5 s\u00e4tt kan Medium vara mer exakt n\u00e4r det g\u00e4ller att visa relevanta inl\u00e4gg f\u00f6r l\u00e4sarna. \ud83d\udc4f<\/p>\n

Appl\u00e5der kan ocks\u00e5 m\u00e4ta hur mycket en viss l\u00e4sare tyckte om ett inl\u00e4gg, eftersom de kan klappa en g\u00e5ng eller 50 g\u00e5nger (vilket framkallar en slags \"appl\u00e5d\"), snarare \u00e4n att bara r\u00f6sta p\u00e5 eller gilla n\u00e5got tankl\u00f6st.<\/p>\n

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\"drake<\/p>\n

En sak som liknar klappfunktionen \u00e4r det faktum att anv\u00e4ndare kan markera och kommentera delar av en text som de tycker sticker ut i ett inl\u00e4gg. Dessa arkiveras sedan i din profil, s\u00e5 att dina f\u00f6ljare kan se den typ av inneh\u00e5ll som du tycker \u00e4r s\u00e4rskilt intressant eller djupg\u00e5ende.<\/p>\n

Detta ger anv\u00e4ndarnas inneh\u00e5ll ett st\u00f6rre sammanhang och g\u00f6r det m\u00f6jligt f\u00f6r l\u00e4sarna att engagera sig \u00e4nnu mer i det de l\u00e4ser.<\/p>\n

Det \u00e4r design- och funktionalitetsbeslut som dessa som g\u00f6r Medium till en enkel och vacker plattform f\u00f6r l\u00e4sare. \ud83d\udcd6<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Det \u00e4r de sm\u00e5 sakerna som g\u00f6r det till en kraftfull skrivplattform<\/h4>\n

Medium t\u00e4nker p\u00e5 allt som g\u00f6r det l\u00e4ttare att skriva - eller s\u00e5 verkar det. \ud83e\udd14<\/p>\n

Sm\u00e5, praktiska funktioner som att st\u00e4lla in utvalda bilder \u00e4r en barnlek. Men det g\u00e5r djupare \u00e4n s\u00e5.<\/p>\n

L\u00e4nkar som har omdirigerats till nya publikationer \u00e4r fortfarande intakta. S\u00e5 om du delar en l\u00e4nk till ett inl\u00e4gg som senare l\u00e4ggs till i andra publikationer sparar Medium b\u00e5da l\u00e4nkarna och omdirigerar automatiskt den ursprungliga l\u00e4nken till den nya publikationen - helt utan att anv\u00e4ndaren beh\u00f6ver g\u00f6ra n\u00e5got. \ud83d\udd17<\/p>\n

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\"millie<\/p>\n

Onboarding och inloggning \u00e4r ocks\u00e5 otroligt enkelt. Allt du beh\u00f6ver g\u00f6ra \u00e4r att ansluta ett befintligt konto (Google, Facebook, Twitter eller e-post) s\u00e5 \u00e4r du redo att b\u00f6rja publicera.<\/p>\n

Och eftersom Mediums plattform \u00e4r enhetlig n\u00e4r det g\u00e4ller design beh\u00f6ver du inte oroa dig f\u00f6r de mindre designdetaljerna eller estetiska valen.<\/p>\n

Med Intercom:s f\u00f6rklaring<\/a> av verktygstid vs. m\u00e5ltid i \u00e5tanke minimerar Medium den \"verktygstid\" som beh\u00f6vs f\u00f6r att utf\u00f6ra det du vill \u00e5stadkomma i plattformen (layout, admin, etc.) genom att st\u00e4lla in allt \u00e5t dig - s\u00e5 att ditt fokus g\u00e5r direkt till \"m\u00e5ltid\", vilket \u00e4r att skapa bra inneh\u00e5ll som engagerar din publik. \ud83e\udd45<\/p>\n

Ditt arbete sparas automatiskt varannan sekund s\u00e5 att du aldrig beh\u00f6ver oroa dig f\u00f6r att f\u00f6rlora n\u00e5got, alternativen f\u00f6r mediainmatning \u00e4r enkla och fungerar fantastiskt (och om du inte kan hitta en bild sj\u00e4lv finns det ett s\u00f6kbart arkiv med royaltyfria stockfoton till hands) och du kan enkelt tagga \u00e4mnen och v\u00e4lja en utvald bild innan du publicerar.<\/p>\n

Coolt, eller hur? \ud83d\ude0e<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Medlemskap, inte reklam<\/h4>\n

S\u00e5, hur exakt tj\u00e4nar Medium pengar? \ud83d\udcb5<\/p>\n

F\u00f6r lite mer \u00e4n ett \u00e5r sedan lanserade Medium sitt betalda medlemsprogram, som enligt Williams har f\u00f6rb\u00e4ttrat tillv\u00e4xten p\u00e5 f\u00f6retaget.<\/p>\n

Som han beskriver det,<\/p>\n

\"Efter en stark start (n\u00e4r folk egentligen bara prenumererade f\u00f6r att de trodde p\u00e5 och ville st\u00f6dja Mediums uppdrag - \ud83d\ude4f) och en medelm\u00e5ttig mellanperiod (n\u00e4r vi h\u00f6ll p\u00e5 att komma underfund med det) ser vi nu inte bara fler prenumeranter, utan ocks\u00e5 h\u00f6gre procentuella \u00f6kningar varje m\u00e5nad i \u00e5r (accelererande tillv\u00e4xt).\"<\/p><\/blockquote>\n

Han f\u00f6rklarar vidare<\/a> att de viktigaste faktorerna som driver detta \u00e4r det faktum att de l\u00e4gger bra ber\u00e4ttelser bakom den uppm\u00e4tta betalv\u00e4ggen och att de hj\u00e4lper m\u00e4nniskor att hitta bra ber\u00e4ttelser som de bryr sig om.<\/p>\n

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\"paul<\/p>\n

Och med en medlemsavgift p\u00e5 $5\/m\u00e5nad skiljer sig Medium fr\u00e5n i stort sett alla andra prenumerationsf\u00f6retag f\u00f6r digitala medier.<\/p>\n

\u00c4ven om de har en \"betalv\u00e4gg\" som m\u00e5nga andra medief\u00f6retag \u00e4r skillnaden h\u00e4r att de enbart f\u00f6rlitar sig p\u00e5 dessa prenumerationer snarare \u00e4n p\u00e5 annonser<\/strong>. Och de har en blandning av originalinneh\u00e5ll och inneh\u00e5ll som inte \u00e4r original.<\/p>\n

De vill att Medium ska vara en vacker plats. Och f\u00f6r att g\u00f6ra det m\u00e5ste de h\u00e5lla annonser borta. \ud83d\ude45\u200d<\/p>\n

Medium har f\u00f6r n\u00e4rvarande noll skribenter anst\u00e4llda och har inga planer p\u00e5 att anst\u00e4lla n\u00e5gra i framtiden. De har dock ett redaktionellt team som best\u00e4ller skrivande av proffs - journalister, f\u00f6rfattare och tankeledare om en m\u00e4ngd olika \u00e4mnen. \ud83d\udde3<\/p>\n

Och eftersom de har uppt\u00e4ckt att m\u00e5nga bra skribenter och experter redan skriver p\u00e5 Medium, har de chansen att lyfta fram dessa r\u00f6ster och ge deras inneh\u00e5ll den publik det f\u00f6rtj\u00e4nar.<\/p>\n

Detta g\u00f6r det m\u00f6jligt f\u00f6r Medium att st\u00e4ndigt ha en str\u00f6m av kvalitetsinneh\u00e5ll som m\u00e4nniskor vill l\u00e4sa - och n\u00e4r man t\u00e4nker p\u00e5 det p\u00e5 det s\u00e4ttet k\u00e4nns det som en stj\u00e4la att beg\u00e4ra en liten m\u00e5nadsavgift f\u00f6r detta.<\/p>\n

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\"baby<\/p>\n

Vissa skribenter har till och med kallat det f\u00f6r \"den b\u00e4sta finansiella aff\u00e4ren i mediehistorien.<\/a>\"<\/p>\n

Ett ganska dj\u00e4rvt uttalande - l\u00e5t oss veta om du h\u00e5ller med eller inte i kommentarerna! \ud83e\udd37\u200d<\/p>\n

Williams sj\u00e4lv sammanfattar det dock f\u00f6rmodligen b\u00e4st:<\/p>\n

\"Det finns - och kommer f\u00f6rmodligen alltid att finnas - ett \u00f6verskott av gratis inneh\u00e5ll. Men det \u00e4r som att s\u00e4ga att det finns ett \u00f6verskott av gratis mat i containern bakom gr\u00e4nden. En del av det kan vara helt okej, men de flesta av oss skulle hellre betala f\u00f6r n\u00e5got mer p\u00e5litligt och bekv\u00e4mt om vi kan. Och m\u00e5nga m\u00e4nniskor kommer att betala mycket<\/em> f\u00f6r n\u00e5got \u00f6verl\u00e4gset.\"<\/p><\/blockquote>\n<\/div>\n<\/div>\n<\/section>\n

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Det kommer att bli intressant att se hur Medium forts\u00e4tter att v\u00e4xa under de kommande \u00e5ren, och om de verkligen kommer att h\u00e5lla fast vid sin prenumerationsmodell.<\/p>\n

Under tiden har vi en praktisk nedladdningsbart fuskblad med tangentbordsgenv\u00e4gar f\u00f6r Medium finns h\u00e4r gratis<\/strong><\/a>. \u2328<\/strong><\/p>\n

Forts\u00e4tt rocka det, Medium (och forts\u00e4tt rocka det ocks\u00e5, Medium-skapare)! \ud83e\udd18<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Vill du kolla in fler ikoniska produkter? <\/em>L\u00e4s hela serien h\u00e4r!<\/em><\/a> \ud83d\udcf2<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Vi hoppas att du gillade det h\u00e4r inl\u00e4gget. Om du gjorde det, sprid ordet!<\/em><\/p>\n

F\u00f6r mer heta saker om startups, tillv\u00e4xtmarknadsf\u00f6ring och f\u00f6rs\u00e4ljning:<\/em><\/p>\n

\ud83d\udc49 <\/em>.<\/strong>prenumerera h\u00e4r<\/em><\/strong><\/a><\/p>\n

\ud83d\udc49 f\u00f6lj @salesflare p\u00e5 <\/em><\/strong>Twitter<\/em><\/strong><\/a> eller <\/em><\/strong>Facebook<\/em><\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/section>\n<\/article>","protected":false},"excerpt":{"rendered":"

How Medium became a leading blogging\u00a0platform Iconic Products episode\u00a0006 Blogging is a cornerstone of internet culture \u2014 it was essentially […]<\/p>\n","protected":false},"author":10,"featured_media":57111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[76],"tags":[],"wl_entity_type":[122],"class_list":["post-55944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iconic-products","wl_entity_type-article"],"yoast_head":"\nHow Medium became a leading blogging platform | Salesflare Blog<\/title>\n<meta name=\"description\" content=\"What makes Medium stand out versus the other platforms that came before it? 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