{"id":55901,"date":"2018-05-22T09:03:04","date_gmt":"2018-05-22T09:03:04","guid":{"rendered":"https:\/\/blog.salesflare.com\/?p=55901"},"modified":"2025-06-12T09:30:12","modified_gmt":"2025-06-12T07:30:12","slug":"the-keys-to-whatsapps-whirlwind-success-c523e9d5d7bd","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/sv\/nycklarna-till-whatsapps-virvelvindssucce-c523e9d5d7bd-2","title":{"rendered":"Nycklarna till WhatsApps virvelvindssucc\u00e9"},"content":{"rendered":"
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Nycklarna till WhatsApps virvelvindssucc\u00e9<\/h1>\n

Ikoniska produkter episod 005<\/h2>\n
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WhatsApp har haft en unik, och n\u00e5got osannolik, uppg\u00e5ng till ber\u00f6mmelse f\u00f6r mobila budb\u00e4rare. \ud83d\ude80<\/p>\n

WhatsApp, som grundades 2009 och f\u00f6rv\u00e4rvades av Facebook 2014 f\u00f6r $19 miljarder kronor, har mer \u00e4n 1,5 miljarder aktiva anv\u00e4ndare varje m\u00e5nad \u00f6ver hela v\u00e4rlden (december 2017) - vilket g\u00f6r det till den absolut mest anv\u00e4nda appen f\u00f6r mobila meddelanden i v\u00e4rlden.<\/p>\n

Till och med Facebooks VD Mark Zuckerberg sa en g\u00e5ng p\u00e5 ett konferenssamtal ang\u00e5ende WhatsApps tillv\u00e4xt: \"Ingen i v\u00e4rldshistorien har gjort n\u00e5got liknande.\"<\/p>\n

S\u00e5, vad g\u00f6r WhatsApp s\u00e5 speciell? Vad \u00e4r det med den h\u00e4r produkten som har tillskrivits dess utbredda popularitet?<\/p>\n

L\u00e5t oss utforska vidare! \ud83d\udd75\u200d<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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WhatsApp bygger en produkt, inte ett f\u00f6retag<\/strong><\/h4>\n

Id\u00e9n till WhatsApp kom fr\u00e5n medgrundaren Jan Koums irritation \u00f6ver att missa telefonsamtal p\u00e5 gymmet. D\u00e4rf\u00f6r best\u00e4mde han och medgrundaren Brian Acton sig f\u00f6r att bygga en app som kunde l\u00e5ta deras v\u00e4nner veta deras \"status\" n\u00e4r de inte var tillg\u00e4ngliga.<\/p>\n

Som Koum en g\u00e5ng f\u00f6rklarade det: \"Vi ville inte bygga ett f\u00f6retag. Vi ville bara bygga en produkt som folk anv\u00e4nde.\"<\/p>\n

Sk\u00f6nheten i WhatsApp \u00e4r dess m\u00e5lmedvetna produktfokus. Det \u00e4r en enkel plattform som \u00e4r v\u00e4lbyggd och p\u00e5litlig, samtidigt som anv\u00e4ndarnas integritet uppr\u00e4tth\u00e5lls. \ud83d\udd10<\/p>\n

WhatsApps prioritet var redan fr\u00e5n b\u00f6rjan att skapa en ren, blixtsnabb kommunikationstj\u00e4nst som fungerar felfritt.<\/p>\n

\u00c4ven om appen inte tog fart direkt, lade de senare till meddelandefunktionen i produkten och den b\u00f6rjade f\u00e5 draghj\u00e4lp.<\/p>\n

Och det gjorde det: det uppskattas att mer \u00e4n 1 miljon nya anv\u00e4ndare ansluter sig till WhatsApp och att 55 miljarder meddelanden skickas p\u00e5 plattformen varje dag<\/em>. \ud83d\ude31<\/p>\n

Dessutom delar anv\u00e4ndarna 4,5 miljarder foton och en miljard videor per dag.<\/p>\n

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Det \u00e4r m\u00e5nga meddelanden<\/figcaption><\/figure>\n

Till skillnad fr\u00e5n de flesta nystartade f\u00f6retag uppn\u00e5ddes denna tillv\u00e4xt utan n\u00e5gon marknadsf\u00f6ring. Och trots dessa galna siffror arbetar WhatsApp fortfarande med mindre \u00e4n 100 anst\u00e4llda (f\u00f6rutom de resurser som Facebook nu tilldelar dem).<\/p>\n

Fr\u00e5n dag ett har WhatsApp fokuserat p\u00e5 att skapa den b\u00e4sta m\u00f6jliga meddelandeappen - varje funktion och f\u00f6rb\u00e4ttring som har f\u00f6ljt har varit med detta m\u00e5l i \u00e5tanke.<\/p>\n

dj khalid s\u00e4ger \"vi \u00e4r b\u00e4st\"<\/p>\n

Som Koum en g\u00e5ng p\u00e5pekade: \"WhatsApps extremt h\u00f6ga anv\u00e4ndarengagemang och snabba tillv\u00e4xt drivs av de enkla, kraftfulla och omedelbara meddelandefunktioner som vi tillhandah\u00e5ller.\"<\/p>\n

Medgrundarna har inte heller varit ute efter ber\u00f6mmelse och uppm\u00e4rksamhet. Koum och Acton ville ha ett annorlunda f\u00f6retag redan fr\u00e5n b\u00f6rjan - de hade inte ens en skylt utanf\u00f6r kontorsd\u00f6rren.<\/p>\n

I en intervju med Wired sa Acton: \"Vi \u00e4r det mest atypiska Silicon Valley-f\u00f6retaget du kommer att st\u00f6ta p\u00e5. Vi grundades av trettiotalister, vi fokuserade p\u00e5 aff\u00e4rsm\u00e4ssig h\u00e5llbarhet och int\u00e4kter snarare \u00e4n att bli stora snabbt, vi har varit inkognito n\u00e4stan hela tiden, vi \u00e4r mobila f\u00f6rst och vi \u00e4r globala f\u00f6rst.\" \ud83c\udf0e<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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En annonsfri upplevelse<\/strong><\/h4>\n

Eftersom WhatsApp inte lagrar anv\u00e4ndarnas meddelanden och anv\u00e4nder end-to-end-kryptering har f\u00f6retaget aldrig placerat annonser i gr\u00e4nssnittet.<\/p>\n

Det finns n\u00e5gra anledningar till detta.<\/p>\n

F\u00f6r det f\u00f6rsta ville de inte g\u00f6ra anv\u00e4ndaren till produkten. De ville bygga en tj\u00e4nst som folk ville anv\u00e4nda f\u00f6r att den fungerade. De ville inte ta anv\u00e4ndardata och f\u00f6rvandla dem till riktade annonser.<\/p>\n

Eftersom de inte lagrar meddelanden f\u00f6r att uppr\u00e4tth\u00e5lla anv\u00e4ndarens integritet, om\u00f6jligg\u00f6r de f\u00f6r f\u00f6retag att betala f\u00f6r riktade annonser p\u00e5 plattformen (detta g\u00e4ller \u00e4ven vice versa).<\/p>\n

F\u00f6r det andra k\u00e4nde de att de inte ville att m\u00e4nniskor skulle f\u00f6rs\u00f6ka undvika annonser i appen.<\/p>\n

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Som WhatsApp f\u00f6rklarade: \"Annonser suger och annonser suger \u00e4nnu mer p\u00e5 den lilla sk\u00e4rmen p\u00e5 en mobil enhet. Vi vill ge den b\u00e4sta anv\u00e4ndarupplevelsen och att g\u00f6ra reklam kommer bara att komma i v\u00e4gen f\u00f6r ett rent anv\u00e4ndargr\u00e4nssnitt.\"<\/p>\n

De sa ocks\u00e5 p\u00e5 sin blogg: \"Ingen vaknar upp upphetsad \u00f6ver att se mer reklam, ingen g\u00e5r och l\u00e4gger sig och t\u00e4nker p\u00e5 de annonser de kommer att se imorgon. Vi vet att m\u00e4nniskor somnar upphetsade \u00f6ver vem de chattade med den dagen ... Vi vill att WhatsApp ska vara den produkt som h\u00e5ller dig vaken ... och som du str\u00e4cker dig efter p\u00e5 morgonen. Ingen hoppar upp fr\u00e5n en tupplur och springer f\u00f6r att se en annons.\"<\/p>\n

Med detta uppr\u00e4tth\u00e5ller WhatsApp m\u00e5let att leverera en p\u00e5litlig, gimmick- och friktionsfri anv\u00e4ndarupplevelse.<\/p>\n

Till slut kom de p\u00e5 att de kunde ta ut en liten avgift direkt. Vilket de gjorde - \u00e5tminstone ett litet tag. \ud83d\udcb5<\/p>\n

WhatsApp hade tidigare en \u00e5rsavgift p\u00e5 99 cent, men den togs senare bort eftersom man ville n\u00e5 fler anv\u00e4ndare i l\u00e4nder som Indien och Brasilien, eftersom dessa anv\u00e4ndare inte n\u00f6dv\u00e4ndigtvis har kreditkort eller infrastruktur f\u00f6r att g\u00f6ra betalningar.<\/p>\n

\u00c4ven om det \u00e4r lite oklart exakt hur WhatsApp kompenserar f\u00f6r avsaknaden av en prenumerationsmodell, verkar det som om \u00f6verg\u00e5ngen till mer f\u00f6retagsanv\u00e4ndning har n\u00e5got att g\u00f6ra med det (mer om det om en minut).<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Fokusera p\u00e5 produkten, inte p\u00e5 teknik f\u00f6r teknikens skull<\/strong><\/h4>\n

Det betyder inte att WhatsApps teknik inte \u00e4r bra - men det var definitivt inte ett \"aha!\"-\u00f6gonblick eller n\u00e5got h\u00e4pnadsv\u00e4ckande tekniskt genombrott som skapade multimiljardf\u00f6retaget.<\/p>\n

WhatsApp l\u00f6ste<\/a> problem genom att anv\u00e4nda verktyg och teknik som redan fanns tillg\u00e4ngliga - inte genom att uppfinna hjulet p\u00e5 nytt.<\/p>\n

S\u00e5 i ett n\u00f6tskal definieras produktens framg\u00e5ng fr\u00e4mst av sj\u00e4lva produkten, inte av tekniken - l\u00e5t oss utforska n\u00e5gra av de egenskaper som g\u00f6r produkten unik.<\/p>\n

F\u00f6r det f\u00f6rsta \u00e4r en viktig aspekt av produkten, som verkar enkel nu, det faktum att de byggde en budb\u00e4rare som ansluter till kontakter fr\u00e5n en telefonbok. \ud83d\udcf2<\/p>\n

M\u00e5nga andra meddelandeplattformar kr\u00e4ver separata nummer eller anv\u00e4ndarnamn, vilket hindrar anv\u00e4ndarupplevelsen. Det s\u00e4tt som WhatsApp best\u00e4mde sig f\u00f6r att arbeta p\u00e5 var banbrytande vid den tiden.<\/p>\n

F\u00f6r det andra, f\u00f6re WhatsApp, fanns det en sm\u00e4rtpunkt f\u00f6r m\u00e4nniskor som inte visste om n\u00e5gon fick sitt meddelande. \ud83e\udd37\u200d<\/p>\n

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SMS kan vara ostadigt, och alla sitter inte framf\u00f6r datorn hela tiden f\u00f6r att ta emot ett Skype<\/a>-meddelande, s\u00e5 att ha en plattform som fungerade med din telefon var en insikt i WhatsApp som hj\u00e4lpte teamet att bygga n\u00e5got nytt, anv\u00e4ndbart och p\u00e5litligt.<\/p>\n

F\u00f6r det tredje ins\u00e5g WhatsApp tidigt att fokusering<\/em> av produkten gjorde den s\u00e5 mycket mer kraftfull. WhatsApp visste vad deras kunder ville ha och h\u00f6ll fast vid det.<\/p>\n

P\u00e5 s\u00e5 s\u00e4tt undvek vi frestelsen att g\u00f6ra flera saker samtidigt och tappa fokus p\u00e5 k\u00e4rnverksamheten.<\/p>\n

Slutligen har de f\u00f6rst\u00e5tt vikten av att omedelbart s\u00e4tta upp allt p\u00e5 ett skalbart s\u00e4tt. Deras s\u00e4tt att arbeta har varit i stort sett detsamma sedan starten.<\/p>\n

Blanda dessa aspekter med det faktum att de tidigt lokaliserade till olika spr\u00e5k - och d\u00e4rmed f\u00f6rstod behovet av att f\u00e5 kontakt med kunder globalt - och du har ett framg\u00e5ngsrecept. \ud83d\udc69\u200d\ud83c\udf73<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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WhatsApp demokratiserade meddelandehantering, samtal och videochatt<\/strong><\/h4>\n

Redan innan WhatsApp skrotade sin 99 cent abonnemangsavgift hade f\u00f6retaget gett sina anv\u00e4ndare mobila meddelanden till sin billigaste prispunkt n\u00e5gonsin, vilket gjorde det till ett popul\u00e4rt val f\u00f6r bulk WhatsApp-avs\u00e4ndare<\/a> -l\u00f6sningar.<\/p>\n

Eftersom det finns m\u00e5nga platser runt om i v\u00e4rlden som tar betalt per skickat SMS eller MMS var WhatsApp (och \u00e4r fortfarande) det sj\u00e4lvklara alternativet n\u00e4r det g\u00e4ller att skicka meddelanden.<\/p>\n

L\u00e4ngre fram byggde teamet nya funktioner ovanp\u00e5 den befintliga meddelandeplattformen, till exempel gruppchattar, platsdelning och r\u00f6stmeddelanden.<\/p>\n

Det inneb\u00e4r att du kan ringa, sms:a eller videochatta med alla andra anv\u00e4ndare i v\u00e4rlden - helt gratis. \ud83d\udcde<\/p>\n

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\u00c4r det mig du letar efter?<\/figcaption><\/figure>\n

Och du beh\u00f6vde inte ens offra dina personuppgifter f\u00f6r den h\u00e4r gratistj\u00e4nsten!<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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P\u00e5litlig, snabb, s\u00e4ker<\/strong><\/h4>\n

Det \u00e4r s\u00e4kert att s\u00e4ga att WhatsApp \u00e4r optimerat f\u00f6r tillf\u00f6rlitlighet - som vi ber\u00f6rde tidigare, n\u00e4r du skickar ett meddelande p\u00e5 WhatsApp, vet du<\/em> att det kommer fram.<\/p>\n

Och den tidigare n\u00e4mnda end-to-end-krypteringen av alla meddelanden som skickas visar ytterligare p\u00e5 dess s\u00e4kerhet.<\/p>\n

WhatsApp k\u00e4nns ocks\u00e5<\/em> snabbare \u00e4n till exempel iMessage.<\/p>\n

Den gr\u00e5 bocken som visas n\u00e4r du skickar ett meddelande i WhatsApp \u00e4r omedelbar - vilket ger anv\u00e4ndarna en k\u00e4nsla av hastighet j\u00e4mf\u00f6rt med whoosh<\/em> -ljudet eller laddningsf\u00e4ltet som \u00e4r en del av iMessage-upplevelsen ... det k\u00e4nns bara l\u00e5ngsammare, \u00e4ven om det faktiskt inte \u00e4r det. \u2705<\/p>\n

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\"mascots<\/p>\n

Enkelt uttryckt: WhatsApps styrkor \u00e4r dess enkelhet, prestanda och tj\u00e4nstens tillf\u00f6rlitlighet.<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Nya anv\u00e4ndningsomr\u00e5den, o\u00e4ndliga m\u00f6jligheter<\/strong><\/h4>\n

WhatsApp har nyligen hittat nya anv\u00e4ndningsomr\u00e5den f\u00f6r sin produkt - \u00e4ven i f\u00f6retagssammanhang.<\/p>\n

I september meddelade f\u00f6retaget att de byggde och testade nya verktyg f\u00f6r en WhatsApp Business-produkt, b\u00e5de f\u00f6r sm\u00e5f\u00f6retag och en f\u00f6retagsl\u00f6sning f\u00f6r storskaliga f\u00f6retag.<\/p>\n

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Ett exempel p\u00e5 detta \u00e4r fr\u00e5n flygbolaget KLM<\/a>, som nu anv\u00e4nder WhatsApp som ett s\u00e4tt att kontakta kunder om flygtider, schema\u00e4ndringar och mer. \u2708<\/p>\n

Detta verktyg \u00e4r ganska likt Messenger-tj\u00e4nsterna som erbjuds via Facebook - s\u00e5 det kommer att bli intressant att se om WhatsApp tar fart p\u00e5 ett liknande s\u00e4tt (s\u00e4rskilt eftersom detta f\u00f6rmodligen kommer att vara den v\u00e4g de tar f\u00f6r att bygga sin int\u00e4ktsmodell).<\/p>\n

Anv\u00e4ndarna av WhatsApp har ocks\u00e5 b\u00f6rjat hitta nya s\u00e4tt att anv\u00e4nda appen. N\u00e5gra exempel: f\u00f6retag som anv\u00e4nder gruppfunktionen f\u00f6r intern teamkommunikation, lokala restauranger som anv\u00e4nder den som ett s\u00e4tt f\u00f6r kunder att best\u00e4lla matleverans och till och med f\u00f6retag som Ace & Tate som hanterar sin kundtj\u00e4nst p\u00e5 plattformen.<\/p>\n

WhatsApp visar att \u00e4ven med en enkel produkt kan anv\u00e4ndningsomr\u00e5dena och m\u00f6jligheterna vara o\u00e4ndliga. \ud83c\udf89<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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WhatsApp forts\u00e4tter att v\u00e4xa och koppla samman m\u00e4nniskor globalt, och vi \u00e4r glada \u00f6ver att se vart det \u00e4r p\u00e5 v\u00e4g h\u00e4rn\u00e4st!<\/p>\n

Vad \u00e4lskar du mest (eller ogillar mest) med WhatsApp? L\u00e5t oss veta i kommentarerna! \u2728<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Vill du kolla in fler ikoniska produkter? L\u00e4s hela serien h\u00e4r!<\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Vi hoppas att du gillade det h\u00e4r inl\u00e4gget. Om du gjorde det, sprid ordet!<\/em><\/p>\n

F\u00f6r mer heta saker om startups, tillv\u00e4xtmarknadsf\u00f6ring och f\u00f6rs\u00e4ljning:<\/em><\/p>\n

\ud83d\udc49 <\/em>.<\/strong>prenumerera h\u00e4r<\/em><\/strong><\/a><\/p>\n

\ud83d\udc49 f\u00f6lj @salesflare p\u00e5 <\/em><\/strong>Twitter<\/em><\/strong><\/a> eller <\/em><\/strong>Facebook<\/em><\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/section>\n<\/article>","protected":false},"excerpt":{"rendered":"

The Keys to WhatsApp\u2019s Whirlwind Success Iconic Products episode 005 WhatsApp has had a unique, and somewhat unlikely, rise to […]<\/p>\n","protected":false},"author":10,"featured_media":55903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_crdt_document":"","footnotes":""},"categories":[76],"tags":[],"wl_entity_type":[122],"class_list":["post-55901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-iconic-products","wl_entity_type-article"],"yoast_head":"\nThe Keys to WhatsApp\u2019s Whirlwind Success - Salesflare Blog<\/title>\n<meta name=\"description\" content=\"WhatsApp boasts more than 1.5 billion monthly active users worldwide \u2014 making it far and away the most widely used mobile messenger app in the world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/55901\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Keys to WhatsApp\u2019s Whirlwind Success - 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