{"id":458,"date":"2017-01-31T00:00:00","date_gmt":"2017-01-31T00:00:00","guid":{"rendered":"http:\/\/doctuug235.235.axc.nl\/blog\/sales-automation-the-future-of-crm-software-7e9abd83d8a\/"},"modified":"2025-02-13T18:07:04","modified_gmt":"2025-02-13T17:07:04","slug":"sales-automation-the-future-of-crm-software-7e9abd83d8a","status":"publish","type":"post","link":"https:\/\/blog.salesflare.com\/sv\/forsaljningsautomation-framtiden-for-crm-programvara-7e9abd83d8a","title":{"rendered":"F\u00f6rs\u00e4ljningsautomation: framtiden f\u00f6r CRM-programvara"},"content":{"rendered":"
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F\u00f6rs\u00e4ljningsautomation: framtiden f\u00f6r CRM-programvara<\/h1>\n

Experter som blickar fram\u00e5t: Joel Capperella<\/h2>\n<\/header>\n
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Joel 'Cap' Capperella \u00e4r en soloentrepren\u00f6r som hj\u00e4lper sm\u00e5f\u00f6retag att h\u00f6ja sin marknadsf\u00f6ring och f\u00f6rs\u00e4ljning. Han har \u00f6ver 20 \u00e5rs erfarenhet av marknadsf\u00f6ring av programvara och SaaS, och arbetar med b\u00e5de stora fiskar som Oracle och med mindre nystartade f\u00f6retag. Han \u00e4r en aktiv bidragsgivare till n\u00e5gra av de mest inflytelserika aff\u00e4rspublikationerna, till exempel The Huffington Post, Entrepreneur.com och FastCompany. Vi satte oss ner med Joel f\u00f6r att h\u00f6ra hans tankar om framtiden f\u00f6r s\u00e4ljautomation.<\/em><\/p>\n<\/div>\n

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\"F\u00f6rs\u00e4ljningsautomation<\/div>\n<\/figure>\n<\/div>\n
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Vad inneb\u00e4r s\u00e4ljautomation f\u00f6r dig?<\/strong><\/h3>\n

Det \u00e4r en ganska bra fr\u00e5ga. F\u00f6r mig handlar det fr\u00e4mst om att g\u00f6ra s\u00e4ljhanteringen till en mindre b\u00f6rda, tidsm\u00e4ssigt och energim\u00e4ssigt. S\u00e4ljautomation \u00e4r allt som g\u00f6r det enklare f\u00f6r s\u00e4ljaren att f\u00e5 kontakt med potentiella kunder, f\u00e5 in dem i pipelinen och d\u00e4refter p\u00e5skynda resan genom hela pipelinen. Allt handlar om att undanr\u00f6ja hinder f\u00f6r att f\u00e5 kontakt, engagera sig, lyssna och bygga relationer.<\/p>\n

Vad \u00e4r din vision av s\u00e4ljautomation?<\/strong><\/h3>\n

Den b\u00f6r passa in i den bredare id\u00e9n om att data ska tj\u00e4na m\u00e4nniskorna i en organisation och inte tv\u00e4rtom.<\/p>\n

CRM var fr\u00e5n b\u00f6rjan fr\u00e4mst inriktat p\u00e5 s\u00e4ljhantering, och mycket tid och resurser investerades i data i st\u00e4llet f\u00f6r i m\u00e4nniskor. Den logiken h\u00e5ller nu p\u00e5 att v\u00e4ndas eftersom data och algoritmer i allt st\u00f6rre utstr\u00e4ckning arbetar f\u00f6r m\u00e4nniskor, ist\u00e4llet f\u00f6r tv\u00e4rtom.<\/p>\n

Det \u00e4r i denna riktning som s\u00e4ljautomation b\u00f6r utvecklas: programvaran ska inte bara m\u00f6jligg\u00f6ra snabb och v\u00e4lfokuserad s\u00e4ljledning, utan framf\u00f6r allt ska CRM ocks\u00e5 f\u00f6r\u00e4ndras s\u00e5 att det blir mer fokuserat p\u00e5 den m\u00e4nskliga delen av f\u00f6rs\u00e4ljningen. Det nya CRM handlar om att s\u00e4lja som om m\u00e4nniskor spelar roll.<\/p>\n

Vi ser samma tendenser inom HR. HR-hanteringsverktyg<\/a> brukade kretsa kring administrativa uppgifter som kr\u00e4vs f\u00f6r att hantera en arbetsstyrka<\/a>. Men idag blir HR-programvara<\/a> mer och mer m\u00e4nniskocentrerad. Det \u00e4r att h\u00e5lla anst\u00e4llda engagerade<\/a>, anslutna och produktiva. Det hj\u00e4lper dem att g\u00f6ra sina jobb mer effektivt och hantera sin karri\u00e4rutveckling mer personligt.<\/p>\n

F\u00f6r mig h\u00e4nger f\u00f6rs\u00e4ljning och personalfr\u00e5gor (HR) ihop som tv\u00e5 sidor av en cirkel. De verkar motsatta, men \u00e4r \u00e4nd\u00e5 mycket relaterade. Du kan inte s\u00e4lja utan anst\u00e4llda och du kan inte anst\u00e4lla utan att s\u00e4lja. Programvara som hj\u00e4lper b\u00e5da sidor, att s\u00e4tta m\u00e4nniskor i centrum och data till deras tj\u00e4nst, kommer att g\u00f6ra f\u00f6rh\u00e5llandet mellan m\u00e4nniskor och f\u00f6rs\u00e4ljning i organisationer \u00e4nnu mer cirkul\u00e4rt, som det borde vara.<\/p>\n

Vilka \u00e4r dina b\u00e4sta tips\/riktlinjer f\u00f6r s\u00e4ljautomation?<\/strong><\/h3>\n

Det finns s\u00e5 mycket information d\u00e4r ute. Och det blir mer och mer f\u00f6r varje dag som g\u00e5r. N\u00e5gonstans i denna h\u00f6g av data finns den exakta informationen, ofta en kombination av olika bitar av data, som du beh\u00f6ver.<\/p>\n

Anv\u00e4nd programvara som g\u00f6r det mycket enkelt att komma \u00e5t den d\u00e4r informationen, varje g\u00e5ng. Den verkliga magin \u00e4r att ha flera verktyg som samlas p\u00e5 ett st\u00e4lle, s\u00e5 att du omedelbart kan anv\u00e4nda informationen f\u00f6r att f\u00e5 resultat.<\/p>\n

Vilka verktyg f\u00f6r s\u00e4ljautomation anv\u00e4nder du?<\/strong><\/h3>\n

Jag anv\u00e4nder f\u00f6r n\u00e4rvarande HubSpot CRM, inte Salesflare, mest f\u00f6r att jag fick en mycket bra aff\u00e4r p\u00e5 det. Jag har det integrerat med ActiveCampaign, min marknadsf\u00f6ringsautomation<\/a> -plattform. Jag anv\u00e4nder Zapier f\u00f6r att automatisera uppgifter mellan Evernote, Google Sheets och mitt CRM. F\u00f6r extra h\u00e4nder som kan hj\u00e4lpa mig med lite designarbete, hitta e-postadresser eller n\u00e5got liknande, v\u00e4nder jag mig till Upwork.<\/p>\n

Har du n\u00e5gon taktik som du vill dela med dig av?<\/strong><\/h3>\n

Jag \u00e4r en stor inneh\u00e5llstroende. Inneh\u00e5ll \u00e4r ett utm\u00e4rkt s\u00e4tt att skapa kontakt och engagemang, och du kan anv\u00e4nda det i alla olika skeden av s\u00e4ljprocessen. Nyckeln \u00e4r att noggrant m\u00e4ta vilken typ av inneh\u00e5ll som fungerar b\u00e4st i olika skeden.<\/p>\n

Jag st\u00e4ller till exempel in automatiska serier av e-postmeddelanden efter ett visst erbjudande. F\u00f6r vart och ett av dem sp\u00e5rar jag mottagarens reaktion p\u00e5 det; hur l\u00e5ng tid det tar f\u00f6r honom eller henne att reagera, hur ofta han eller hon \u00f6ppnade e-postmeddelandet, om han eller hon bes\u00f6ker min webbplats och hur l\u00e4nge osv.<\/p>\n

Dessa m\u00e4tv\u00e4rden f\u00f6r engagemang definierar hur mycket tid jag m\u00e5ste l\u00e4gga p\u00e5 en person f\u00f6r att f\u00e5 till st\u00e5nd en konvertering.<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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Vad inneb\u00e4r s\u00e4ljautomation f\u00f6r dig? <\/em>Tweeta oss p\u00e5 (@salesflare), med #salesautomation!<\/em><\/a><\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/section>\n<\/article>","protected":false},"excerpt":{"rendered":"

Experter som blickar fram\u00e5t: Joel Capperella<\/p>","protected":false},"author":1,"featured_media":54660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","footnotes":""},"categories":[73],"tags":[],"wl_entity_type":[122],"class_list":["post-458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leaders","wl_entity_type-article"],"yoast_head":"\nSales automation: the future of CRM software | Salesflare Blog<\/title>\n<meta name=\"description\" content=\"Find out about the future of CRM software from leading expert Joel Capperella who has over 20 years of experience in marketing of software and SaaS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.salesflare.com\/sv\/wp-json\/wp\/v2\/posts\/458\" \/>\n<meta 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